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Electrical Goods Retailing - Europe - February 2014

The electrical goods market is very diverse, ranging from televisions and tablet computers to household appliances and personal care devices.

In part because of the diversity of the market, there is fragmentation, to varying degrees, in the retailing of electrical goods across Europe. Non-specialists, such as online-only retailers, mixed-goods stores, catalogues and grocers, are prominent in some markets.

Our European report addresses this diversity and fragmentation:

  • We provide consumer spending data for the major segments, 2008-13;
  • For each country we provide analysis on the distribution of spending by sector;
  • We provide annual sales data and forecasts for the specialists sector for each of the 19 countries;
  • And for each country we provide data on participation in, and the size of, the online channel;
  • Our European Summary: The Market section provides online market size and retailer data;
  • In the five major country sections, we look at the biggest online retailers of electrical goods;
  • And in the five major country sections, our consumer research asked shoppers which stores they had bought from.

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Table of contents

  1. Introduction – Europe

    • Looking at a fragmented market
      • Consumer questions
        • Scope and coverage
          • Definitions
            • Financial definitions
              • Currencies
                • Sales per store, sales per sq m
                  • VAT rates
                    • Abbreviations
                      • Country codes
                      • Executive Summary – Europe

                        • Total market falls 1.5%
                          • Figure 1: Consumer spending on electrical products (incl. VAT), by country, 2009-13
                        • E-commerce sees double-digit growth
                          • Figure 2: Europe: Online market size for electrical goods (estimated), 2012 and 2013
                          • Figure 3: Europe: Online as percentage of consumer spending on electrical goods (estimated), by country, 2013
                        • Specialists sector around Europe
                          • Figure 4: Europe: Electrical specialists’/household goods specialists’ sector sales (excl. VAT), by country, 2013
                        • Leading specialists: 2013 was a good year for Media-Saturn
                          • Figure 5: Europe: The leading specialist retailers of electrical goods: market shares, 2013
                      • European Summary – The Market

                        • Key points
                          • Consumer spending around Europe
                            • Figure 6: Europe: Consumer spending on electrical products (incl. VAT), by country, 2009-13
                            • Figure 7: Europe: Consumer spending on electrical products, by country, 2009-13
                          • Europe’s online market for electrical goods
                            • Stores lose 6% of sales in 2013 as online continues to grow
                              • Figure 8: Europe: Online market size for electrical goods (estimated), 2012 and 2013
                            • Online market by country
                              • Figure 9: Europe: Online sales of electrical goods (incl. VAT; estimated), by country, 2013
                              • Figure 10: Europe: Online as percentage of consumer spending on electrical goods (estimated), by country, 2013
                              • Figure 11: Europe: Percentage of all individuals having bought electronic equipment or computer hardware online in the last 12 months, by country, 2013
                            • Amazon dominates among Europe’s top online electricals retailers
                              • Figure 12: Europe: Leading online retailers’ sales of electrical products (excl. VAT), 2012 and 2013
                              • Figure 13: Europe: Leading online retailers’ online market shares, 2012 and 2013
                            • The specialists sectors around Europe
                              • Figure 14: Europe: Electrical specialists’/household goods specialists’ sector sales (excl. VAT), 2009-14
                              • Figure 15: Electrical goods specialists’ sales represented as percentage of all consumer spending on electrical goods, 2013
                              • Figure 16: Europe: Electrical specialists’/household goods specialists’ sector sales forecasts (excl. VAT), 2013 and 2018
                            • Europe’s leading specialist chains
                                • Figure 17: Europe: The leading specialist retailers of electrical goods: net revenues, 2009-13
                                • Figure 18: Europe: The leading specialist retailers of electrical goods: Outlet numbers, 2009-13
                              • What we think
                                • UK
                                  • France
                                    • Germany
                                      • Italy
                                        • Spain
                                        • European Summary – The Consumer

                                          • Key points
                                            • What’s important when choosing where to buy
                                                • Figure 19: Europe: The consumer: Most important factors in choosing the retailer for electrical goods, by country, January 2014
                                                • Figure 20: Europe: The consumer: Next most important factors in choosing the retailer for electrical goods, by country, January 2014
                                              • French shoppers demand after-sales service
                                                • Brits want value, not service
                                                  • Germans want brands and convenience
                                                    • Scale of importance
                                                        • Figure 21: Europe: The consumer: Ranking of important factors in choosing the retailer for electrical goods, by country, January 2014
                                                      • Where they shop
                                                        • Retail channels by country
                                                            • Figure 22: Europe: The consumer: Percentage of respondents who have bought electrical goods in-store/online in the last 12 months, January 2014
                                                          • UK: non-specialists lead
                                                            • Figure 23: UK: The consumer: Retailers used for electrical goods purchases, November 2013
                                                          • France: A number of major specialists
                                                              • Figure 24: France: The consumer: Stores from where electrical goods were purchased in the last 12 months, January 2014
                                                            • Germany: Amazon and Media-Saturn lead
                                                                • Figure 25: Germany: The consumer: Stores from where electrical goods were purchased in the last 12 months, January 2014
                                                              • Italy: Amazon achieves strong shopper numbers
                                                                  • Figure 26: Italy: The consumer: Stores from where electrical goods were purchased in the last 12 months, January 2014
                                                                • Spain: Amazon shopper numbers are low
                                                                    • Figure 27: Spain: The consumer: Stores from where electrical goods were purchased in the last 12 months, January 2014
                                                                • Austria

                                                                  • Electricals retailing in Austria
                                                                    • Market size
                                                                      • Figure 28: Estimated breakdown of household spending on electrical items, 2013 (est)
                                                                      • Figure 29: Austria: Household consumption expenditure (inc. VAT), at current prices, 2009-13
                                                                    • Channels of distribution
                                                                      • Electricals retail sector size
                                                                        • Figure 30: Austria: Total electrical goods specialists’ retail sales (excl. VAT), 2009-14
                                                                        • Figure 31: Austria: Retail sales (excl. VAT), 2009-14
                                                                      • The leading specialists: Financials and outlets
                                                                        • Figure 32: Austria: Leading electricals retailers, by sales (excl. VAT), 2011-13
                                                                        • Figure 33: Austria: Leading electricals retailers, outlet numbers, 2011-13
                                                                        • Figure 34: Austria: Leading electricals retailers, sales per outlet, 2011-13
                                                                        • Figure 35: Austria: Leading electricals retailers, estimated market shares, 2011-13
                                                                      • Online
                                                                        • Figure 36: Austria: Percentage of all individuals (aged 16-74) having purchased electricals online in the past 12 months, selected categories, 2009-13
                                                                    • Belgium

                                                                      • Electricals retailing in Belgium
                                                                        • Market size
                                                                          • Figure 37: Belgium: Breakdown of household spending on electrical items, 2013 (est)
                                                                          • Figure 38: Belgium: Household consumption expenditure (inc. VAT), at current prices, 2009-13
                                                                        • Channels of distribution
                                                                          • Electricals retail sector size
                                                                            • Figure 39: Belgium: Retail sales (excl. VAT), 2009-14
                                                                          • The leading specialists: Financials and outlets
                                                                            • Figure 40: Belgium: Leading electricals retailers, by sales (excl. VAT), 2011-13
                                                                            • Figure 41: Belgium: Leading electricals retailers, outlet numbers, 2011-13
                                                                            • Figure 42: Belgium: Leading electricals retailers, sales per outlet, 2011-13
                                                                            • Figure 43: Belgium: Leading electricals retailers, market shares (estimated), 2011-13
                                                                          • Online
                                                                            • Figure 44: Belgium: Percentage of all individuals (aged 16-74) having purchased electricals online in the past 12 months, selected categories, 2009-13
                                                                        • Czech Republic

                                                                          • Electricals retailing in Czech Republic
                                                                            • Market size
                                                                              • Figure 45: Czech Republic: Breakdown of household spending on electrical items, 2013 (est)
                                                                              • Figure 46: Czech Republic: Households consumption expenditure (incl. VAT), at current prices, 2009-13
                                                                            • Channels of distribution
                                                                              • Electricals retail sector size
                                                                                • Figure 47: Czech Republic: Total IT & telecoms and household specialists’ retail sales (excl. VAT), 2009-14
                                                                                • Figure 48: Czech Republic: Retail sales (excl. VAT), 2009-14
                                                                              • The leading specialists: Financials and outlets
                                                                                • Figure 49: Czech Republic: Leading electricals retailers, by sales (excl. VAT), 2011-13
                                                                                • Figure 50: Czech Republic: Leading electricals retailers, outlet numbers, 2011-13
                                                                                • Figure 51: Czech Republic: Leading electricals retailers, sales per outlet, 2011-13
                                                                                • Figure 52: Czech Republic: Leading electricals retailers, market shares (estimated), 2011-13
                                                                              • Online
                                                                                • Figure 53: Czech Republic: Percentage of all individuals having purchased electricals online in the past 12 months, selected categories, 2009-13
                                                                            • Denmark

                                                                              • Electricals retailing in Denmark
                                                                                • Market size
                                                                                  • Figure 54: Denmark: Breakdown of Household spending on electrical items, 2013 (est)
                                                                                  • Figure 55: Denmark: Households consumption expenditure (incl. VAT), at current prices, 2009-13
                                                                                • Channels of distribution
                                                                                  • Electricals retail sector size
                                                                                    • Figure 56: Denmark: Total electrical goods specialists’ retail sales (excl. VAT), 2009-14
                                                                                    • Figure 57: Denmark: Retail sales (excl. VAT), 2009-14
                                                                                  • The leading specialists: Financials and outlets
                                                                                    • Figure 58: Denmark: Top ten electricals retailers, by sales (excl. VAT), 2011-13
                                                                                    • Figure 59: Denmark: Top ten electricals retailers, outlet numbers, 2011-13
                                                                                    • Figure 60: Denmark: Top ten electricals retailers, sales per outlet, 2011-13
                                                                                    • Figure 61: Denmark: top ten electricals retailers, market shares (estimated), 2011-13
                                                                                  • Online
                                                                                    • Figure 62: Denmark: Percentage of all individuals (aged 16-74) having purchased electricals online in the past 12 months, selected categories, 2009-13
                                                                                • Finland

                                                                                  • Electricals retailing in Finland
                                                                                    • Market size
                                                                                      • Figure 63: Finland: Breakdown of household spending on electrical items, 2013 (est)
                                                                                      • Figure 64: Finland: Households consumption expenditure, (incl. VAT) (current prices), 2009-13
                                                                                    • Channels of distribution
                                                                                      • Electricals retail sector size
                                                                                        • Figure 65: Finland: Total electrical goods specialists’ retail sales (excl. VAT), 2009-14
                                                                                        • Figure 66: Finland: Retail sales (excl. VAT), 2009-14
                                                                                      • The leading specialists: Financials and outlets
                                                                                        • Figure 67: Finland: Top five electricals retailers, by sales (excl VAT), 2011-13
                                                                                        • Figure 68: Finland: Top five electricals retailers, outlet numbers, 2011-13
                                                                                        • Figure 69: Finland: Top Five electricals retailers, sales per outlet, 2011-13
                                                                                        • Figure 70: Finland: Top five electricals retailers, market shares (estimated), 2011-13
                                                                                      • Online
                                                                                        • Figure 71: Finland Percentage of all individuals (aged 16-74) having purchased electricals online in the past 12 months, selected categories, 2009-13
                                                                                    • France

                                                                                      • Executive summary
                                                                                        • Sector size and forecast
                                                                                          • Leading specialists
                                                                                            • Online
                                                                                              • The consumer – where they shop
                                                                                                • The consumer – what they want
                                                                                                  • What we think
                                                                                                    • Spending, inflation and unit sales
                                                                                                      • Key points
                                                                                                          • Figure 72: France: Households consumption expenditure (incl. VAT), at current prices, 2009-13
                                                                                                        • Unit volumes
                                                                                                          • Figure 73: France: Unit volume sales by electrical gods category, 2009-14
                                                                                                          • Figure 74: Market definitions for unit volume sales data
                                                                                                        • Inflation
                                                                                                          • Figure 75: France: Harmonised indices of consumer prices: Annual % change, Jan 2012-Nov 2013
                                                                                                        • Channels of distribution
                                                                                                          • Figure 76: France: Estimated distribution of spending on electrical/electronic goods, 2013
                                                                                                        • Sector size and forecast
                                                                                                          • Key points
                                                                                                            • Specialists’ sales and forecasts
                                                                                                              • Figure 77: France: Retail sales, (excl. VAT), 2009-13
                                                                                                              • Figure 78: France: Retail sales forecasts (excl. VAT), 2013-18
                                                                                                              • Figure 79: France: Electrical goods specialists’ sales represented as percentage of consumer spending on electrical goods, 2009-13
                                                                                                            • Enterprise and employee numbers
                                                                                                              • Figure 80: France: Retail enterprise numbers, 2009-11
                                                                                                              • Figure 81: France: Retail employee numbers, full-time equivalent units, 2009-11
                                                                                                            • The leading specialists: Financials and outlets
                                                                                                              • Key points
                                                                                                                • Leading retailers
                                                                                                                    • Figure 82: France: Leading electrical goods specialists’ revenues, 2011-13
                                                                                                                    • Figure 83: France: Leading electrical goods specialists’ outlet numbers, 2011-13
                                                                                                                    • Figure 84: France: Leading electrical goods specialists’ annual sales per outlet, 2011-13
                                                                                                                  • Leading specialists: Market shares
                                                                                                                    • Figure 85: France: Leading electrical goods specialists’ market shares, 2011-13
                                                                                                                  • Online
                                                                                                                    • Key points
                                                                                                                      • Market size
                                                                                                                        • Leading online retailers
                                                                                                                          • Figure 86: Major internet retailers’ sales of electrical goods online, (excl vat), 2013 (est)
                                                                                                                        • The consumer
                                                                                                                          • Figure 87: France: Percentage of all individuals (aged 16-74) having purchased electricals online in the past 12 months, selected categories, 2009-13
                                                                                                                          • Figure 88: France: the consumer: Retailers from which electrical goods were purchased online in the past 12 months, leading options, January 2014
                                                                                                                        • The consumer: Where they shop
                                                                                                                          • What we asked
                                                                                                                            • What we asked
                                                                                                                              • Where they shop
                                                                                                                                • Figure 89: France: The consumer: Types of stores from which electrical goods were purchased in the past 12 months, whether in-store or online, January 2014
                                                                                                                                • Figure 90: France: the consumer: stores from which electrical goods were purchased in the past 12 months, whether in-store or online, January 2014
                                                                                                                                • Figure 91: France: The consumer: Types of stores from which electrical goods were purchased in the past 12 months, whether in-store or online, January 2014
                                                                                                                                • Figure 92: France: the consumer: stores from which electrical goods were purchased in the past 12 months, by in-store or online, January 2014
                                                                                                                              • Customer profiles
                                                                                                                                  • Figure 93: France: Leading retailers customer profile by age and income, January 2014
                                                                                                                                • The consumer: What’s important
                                                                                                                                  • Key points
                                                                                                                                    • What we asked
                                                                                                                                        • Figure 94: France: The consumer: Most important factors in choosing the retailer for electrical goods, January 2014
                                                                                                                                        • Figure 95: France: The consumer: Ranking of important factors in choosing the retailer for electrical goods, January 2014
                                                                                                                                        • Figure 96: France: Profile of who rates which factor, January 2014
                                                                                                                                    • Germany

                                                                                                                                      • Executive summary
                                                                                                                                        • The market
                                                                                                                                          • The specialists sector
                                                                                                                                            • Leading specialist retailers
                                                                                                                                              • Online
                                                                                                                                                • The consumer: Where they shop
                                                                                                                                                  • The consumer: what’s important
                                                                                                                                                    • What we think
                                                                                                                                                      • Spending, inflation and unit sales
                                                                                                                                                        • Key points
                                                                                                                                                          • Spending sees only modest growth
                                                                                                                                                            • Figure 97: Germany: Consumer spending on electrical goods (incl. VAT), 2013
                                                                                                                                                            • Figure 98: Germany: Consumer spending (incl. VAT), 2008-13
                                                                                                                                                          • Inflation (and deflation)
                                                                                                                                                            • Figure 99: Harmonised indices of consumer prices: Annual % change, January-December 2013
                                                                                                                                                          • Unit volumes
                                                                                                                                                            • Figure 100: Germany: Unit volume sales of selected major electrical goods categories, 2012-14
                                                                                                                                                            • Figure 101: Germany: Definitions for unit volume market data
                                                                                                                                                          • Channels of distribution
                                                                                                                                                            • Figure 102: Germany: Estimated distribution of spending on electrical goods, 2012 and 2013
                                                                                                                                                          • Sector size and forecast
                                                                                                                                                            • Key points
                                                                                                                                                              • Specialists lost out in 2013
                                                                                                                                                                  • Figure 103: Germany: Retail sales (excl. VAT), 2008-13
                                                                                                                                                                  • Figure 104: Germany: Retail sales forecasts (excl. VAT), 2014-18
                                                                                                                                                                • Enterprise, outlet and employee numbers
                                                                                                                                                                  • Figure 105: Germany: Number of retail enterprises, 2008-11
                                                                                                                                                                  • Figure 106: Germany: Number of retail outlets, 2008-11
                                                                                                                                                                  • Figure 107: Germany: Number employed in retail, 2008-11
                                                                                                                                                                • The leading specialists: Financials and outlets
                                                                                                                                                                  • Key points
                                                                                                                                                                    • Media-Saturn performs strongly
                                                                                                                                                                        • Figure 108: Germany: Leading electrical goods specialists’ net revenues (ranked by 2012 revenues), 2011-13
                                                                                                                                                                        • Figure 109: Germany: Leading electrical goods specialists’ outlet numbers, 2011-13
                                                                                                                                                                        • Figure 110: Germany: Leading electrical goods specialists’ annual sales per outlet, 2011-13
                                                                                                                                                                      • Leading specialists: Market shares
                                                                                                                                                                        • Figure 111: Germany: Leading electrical goods specialists’ shares of consumer spending on electrical goods, 2011-13
                                                                                                                                                                      • Online
                                                                                                                                                                        • Key points
                                                                                                                                                                          • Market size: Germany among Europe’s leaders
                                                                                                                                                                            • Leading online retailers: Amazon maintains strong lead
                                                                                                                                                                              • Figure 112: Major internet retailers’ sales of electrical goods online (excl vat), 2013
                                                                                                                                                                            • The consumer online
                                                                                                                                                                              • Figure 113: Germany: Percentage of all individuals having purchased electricals online in the past 12 months, selected categories, 2009-13
                                                                                                                                                                              • Figure 114: Germany: The consumer: Retailers from which electrical goods were purchased online in the past 12 months, leading options, January 2014
                                                                                                                                                                            • The consumer: Where they shop
                                                                                                                                                                              • Key points
                                                                                                                                                                                • What we asked
                                                                                                                                                                                  • Media-Saturn retains strong lead over Amazon
                                                                                                                                                                                    • Figure 115: Germany: The consumer: Stores from which electrical goods were purchased in the past 12 months, whether in-store or online, January 2014
                                                                                                                                                                                  • In-store/online split: Media-Saturn narrowing the gap with Amazon
                                                                                                                                                                                    • Figure 116: Germany: The consumer: Stores from which electrical goods were purchased in the past 12 months, by in-store or online, January 2014
                                                                                                                                                                                  • Average age and affluence
                                                                                                                                                                                    • Figure 117: Germany: The consumer: Stores from which electrical goods were purchased in the past 12 months, by average age and affluence of respondent, January 2014
                                                                                                                                                                                  • By type of retailer: Specialists retain dominance, even online
                                                                                                                                                                                    • Figure 118: Germany: The consumer: Types of stores from which electrical goods were purchased in the past 12 months, whether in-store or online, January 2014
                                                                                                                                                                                    • Figure 119: Germany: The consumer: Types of stores from which electrical goods were purchased in the past 12 months, by in-store or online, January 2014
                                                                                                                                                                                  • The consumer: What’s important
                                                                                                                                                                                    • Key points
                                                                                                                                                                                      • What we asked
                                                                                                                                                                                        • Ease, price, brands prove most important
                                                                                                                                                                                            • Figure 120: Germany: The consumer: Most important factors in choosing the retailer for electrical goods, January 2014
                                                                                                                                                                                          • By average age and affluence
                                                                                                                                                                                            • Figure 121: Germany: The consumer: Most important factors in choosing the retailer for electrical goods, by average age and affluence of respondent, January 2014
                                                                                                                                                                                          • By level of importance
                                                                                                                                                                                              • Figure 122: Germany: The consumer: Ranking of important factors in choosing the retailer for electrical goods, January 2014
                                                                                                                                                                                          • Greece

                                                                                                                                                                                            • Electricals retailing in Greece
                                                                                                                                                                                              • Market size
                                                                                                                                                                                                • Figure 123: Greece: Breakdown of Household spending on electrical items, 2013 (est)
                                                                                                                                                                                                • Figure 124: Greece: Households consumption expenditure (incl. VAT), at current prices, 2009-13
                                                                                                                                                                                              • Channels of distribution
                                                                                                                                                                                                • Electricals retail sector size
                                                                                                                                                                                                  • Figure 125: Greece: Total electrical goods specialists’ retail sales (excl. VAT), 2009-14
                                                                                                                                                                                                  • Figure 126: Greece: Retail sales (excl. VAT), 2009-14
                                                                                                                                                                                                • The leading specialists: Financials and outlets
                                                                                                                                                                                                  • Figure 127: Greece: Top seven electricals retailers, by sales (excl. VAT), 2011-13
                                                                                                                                                                                                  • Figure 128: Greece: Leading electrical goods specialists’ outlet numbers, 2011-13
                                                                                                                                                                                                  • Figure 129: Greece: Leading electrical goods specialists’ annual sales per outlet, 2011-13
                                                                                                                                                                                                  • Figure 130: Greece: Leading electrical goods specialists’ shares of consumer spending on electricals, 2011-13
                                                                                                                                                                                                • Online
                                                                                                                                                                                                  • Figure 131: Greece: Percentage of all individuals having purchased electricals online in the past 12 months, selected categories, 2009-13
                                                                                                                                                                                              • Hungary

                                                                                                                                                                                                • Electricals retailing in Hungary
                                                                                                                                                                                                  • Market size
                                                                                                                                                                                                    • Figure 132: Hungary: Consumer spending on electrical goods (Inc. vat), 2013 (est)
                                                                                                                                                                                                    • Figure 133: Hungary: Households consumption expenditure, incl. VAT, (current prices), 2009-13
                                                                                                                                                                                                  • Channels of distribution
                                                                                                                                                                                                    • Figure 134: Hungary: Estimated distribution of spending on electrical/electronic goods, 2013
                                                                                                                                                                                                  • Electricals retail sector size
                                                                                                                                                                                                    • Figure 135: Hungary: Total electrical goods specialists’ retail sales (excl. VAT), 2009-14
                                                                                                                                                                                                    • Figure 136: Hungary: Retail sales (excl. vat), 2009-14
                                                                                                                                                                                                  • The leading specialists: Financials and outlets
                                                                                                                                                                                                    • Figure 137: Hungary: Leading electricals retailers, sales (excl vat), 2011-13
                                                                                                                                                                                                    • Figure 138: Hungary: Leading electricals retailers, outlet numbers, 2011-13
                                                                                                                                                                                                    • Figure 139: Hungary: Leading electricals retailers, sales per outlet, 2011-13
                                                                                                                                                                                                    • Figure 140: Hungary: Leading electricals retailers, market shares, 2011-13
                                                                                                                                                                                                  • Online
                                                                                                                                                                                                    • Figure 141: Hungary: Percentage of all individuals having purchased electricals online in the past 12 months, selected categories, 2009-13
                                                                                                                                                                                                • Republic of Ireland

                                                                                                                                                                                                  • Electricals retailing in Republic of Ireland
                                                                                                                                                                                                    • Market size
                                                                                                                                                                                                      • Figure 142: Republic of Ireland: Breakdown of household spending on electrical items, 2013 (est)
                                                                                                                                                                                                      • Figure 143: Republic of Ireland: Households consumption expenditure (incl. VAT), at current prices, 2009-13
                                                                                                                                                                                                    • Channels of distribution
                                                                                                                                                                                                      • Electricals retail sector size
                                                                                                                                                                                                        • Figure 144: Republic of Ireland: Total electrical goods’ specialists’ retail sales (excl. VAT), 2009-14
                                                                                                                                                                                                        • Figure 145: Republic of Ireland: Retail sales (excl. VAT), 2009-14
                                                                                                                                                                                                      • The leading specialists: Financials and outlets
                                                                                                                                                                                                        • Figure 146: Republic of Ireland: Leading electricals retailers, by sales (excl. VAT), 2011-13
                                                                                                                                                                                                        • Figure 147: Republic of Ireland: Leading electricals retailers, outlet numbers, 2011-13
                                                                                                                                                                                                        • Figure 148: Republic of Ireland: Leading electricals retailers, sales per outlet, 2011-13
                                                                                                                                                                                                        • Figure 149: Republic of Ireland: Leading electricals retailers, market shares (estimated), 2011-13
                                                                                                                                                                                                      • Online
                                                                                                                                                                                                        • Figure 150: Percentage of all individuals having purchased electricals online in the past 12 months, selected categories, 2009-13
                                                                                                                                                                                                    • Italy

                                                                                                                                                                                                      • Executive summary
                                                                                                                                                                                                        • Spending and inflation
                                                                                                                                                                                                          • Sector size and forecast
                                                                                                                                                                                                            • Leading retailers
                                                                                                                                                                                                              • Online
                                                                                                                                                                                                                • The consumer
                                                                                                                                                                                                                  • What we think
                                                                                                                                                                                                                    • Spending, inflation and unit sales
                                                                                                                                                                                                                      • Key points
                                                                                                                                                                                                                        • Spending growth on a downward path
                                                                                                                                                                                                                          • Figure 151: Italy: Consumer spending on electrical goods (inc. VAT), at current prices, 2013 (Mintel estimate)
                                                                                                                                                                                                                          • Figure 152: Italy: Consumer spending (incl. VAT), 2009-13
                                                                                                                                                                                                                        • Inflation
                                                                                                                                                                                                                          • Figure 153: Italy: Harmonised indices of consumer prices: Annual % change, JanuaryDecember 2013
                                                                                                                                                                                                                        • Unit volumes
                                                                                                                                                                                                                          • Figure 154: Italy: Unit volume sales of selected major electrical goods categories, 2012-14
                                                                                                                                                                                                                          • Figure 155: Italy: Definitions for unit volume market data
                                                                                                                                                                                                                        • Channels of distribution
                                                                                                                                                                                                                          • Figure 156: Italy: Estimated distribution of spending on electrical/electronic goods, 2013
                                                                                                                                                                                                                        • Sector size and forecast
                                                                                                                                                                                                                          • Key points
                                                                                                                                                                                                                            • Figure 157: Italy: Electrical retailers sales, excl. sales tax, 2009-13
                                                                                                                                                                                                                            • Figure 158: Italy: Household goods retailers sales, 2009-13
                                                                                                                                                                                                                            • Figure 159: Italy: Household goods retailers sales, 2014-18
                                                                                                                                                                                                                          • Enterprise, outlet and employee numbers
                                                                                                                                                                                                                            • Figure 160: Italy: Retail enterprises, 2009-11
                                                                                                                                                                                                                            • Figure 161: Italy: Retail employees, full time equivalents, 2009-11
                                                                                                                                                                                                                          • The leading specialists: Financials and outlets
                                                                                                                                                                                                                            • Key points
                                                                                                                                                                                                                                • Figure 162: Italy: Leading electrical retailers sales, 2011-13
                                                                                                                                                                                                                                • Figure 163: Italy: Leading electrical retailers outlets, 2011-13
                                                                                                                                                                                                                                • Figure 164: Italy: Leading electricals retailers sales per outlet, 2011-13
                                                                                                                                                                                                                              • Leading specialists: Market shares
                                                                                                                                                                                                                                • Figure 165: Italy: Leading electricals retailers, market shares, 2011-13
                                                                                                                                                                                                                              • Online
                                                                                                                                                                                                                                • Key points
                                                                                                                                                                                                                                  • Consumer surveys
                                                                                                                                                                                                                                    • Figure 166: Italy: Percentage of all individuals (aged 16-74) having purchased electricals online in the past 12 months, selected categories, 2009-13
                                                                                                                                                                                                                                    • Figure 167: Italy: Online purchasers of electricals in last 12 months, January 2014
                                                                                                                                                                                                                                  • The consumer – where they shop
                                                                                                                                                                                                                                    • Key points
                                                                                                                                                                                                                                        • Figure 168: Italy: The consumer: Retailers from which electrical goods were purchased online in the past 12 months, leading options, January 2014
                                                                                                                                                                                                                                        • Figure 169: Italy: The consumer: Types of stores from which electrical goods were purchased in the past 12 months, by in-store or online, January 2014
                                                                                                                                                                                                                                        • Figure 170: Italy: The consumer: Stores from which electrical goods were purchased in the past 12 months, by in-store or online, January 2014
                                                                                                                                                                                                                                      • Customer profiles
                                                                                                                                                                                                                                        • Figure 171: Italy: profile of customers, in-store and online, January 2014
                                                                                                                                                                                                                                      • The consumer: What’s important
                                                                                                                                                                                                                                        • Key points
                                                                                                                                                                                                                                          • What we asked
                                                                                                                                                                                                                                              • Figure 172: Italy: The consumer: Most important factors in choosing the retailer for electrical goods, January 2014
                                                                                                                                                                                                                                              • Figure 173: Italy: The consumer: Ranking of important factors in choosing the retailer for electrical goods, January 2014
                                                                                                                                                                                                                                          • Netherlands

                                                                                                                                                                                                                                            • Electricals retailing in The Netherlands
                                                                                                                                                                                                                                              • Market size
                                                                                                                                                                                                                                                • Figure 174: The Netherlands: Breakdown of household spending on electrical items, 2013 (est)
                                                                                                                                                                                                                                                • Figure 175: The Netherlands: Households consumption expenditure (incl. VAT), at current prices, 2009-13
                                                                                                                                                                                                                                              • Channels of distribution
                                                                                                                                                                                                                                                • Electricals retail sector size
                                                                                                                                                                                                                                                  • Figure 176: The Netherlands: Total electrical goods specialists’ retail sales (excl. VAT), 2009-14
                                                                                                                                                                                                                                                  • Figure 177: The Netherlands: Retail sales (excl. VAT), 2009-14
                                                                                                                                                                                                                                                • The leading specialists: Financials and outlets
                                                                                                                                                                                                                                                  • Figure 178: The Netherlands: Leading retailers, by sales (excl. VAT), 2011-13
                                                                                                                                                                                                                                                  • Figure 179: The Netherlands: Leading electricals retailers, outlet numbers, 2011-13
                                                                                                                                                                                                                                                  • Figure 180: The Netherlands: Leading electricals retailers, sales per outlet, 2011-13
                                                                                                                                                                                                                                                  • Figure 181: The Netherlands: Leading electricals retailers, market shares (estimated), 2011-13
                                                                                                                                                                                                                                                • Online
                                                                                                                                                                                                                                                  • Figure 182: Percentage of all individuals (aged 16-74) having purchased electricals online in the past 12 months, selected categories, 2009-13
                                                                                                                                                                                                                                              • Norway

                                                                                                                                                                                                                                                • Electricals retailing in Norway
                                                                                                                                                                                                                                                  • Market size
                                                                                                                                                                                                                                                    • Figure 183: Norway: Breakdown of household spending on electrical items, 2013 (est)
                                                                                                                                                                                                                                                    • Figure 184: Norway: Households consumption expenditure (incl. VAT), at current prices, 2009-13
                                                                                                                                                                                                                                                  • Channels of distribution
                                                                                                                                                                                                                                                    • Electricals retail sector size
                                                                                                                                                                                                                                                      • Figure 185: Norway: Total electrical goods specialists’ retail sales (excl. VAT), 2009-14
                                                                                                                                                                                                                                                      • Figure 186: Norway: Retail sales (excl. VAT), 2009-14
                                                                                                                                                                                                                                                    • The leading specialists: Financials and outlets
                                                                                                                                                                                                                                                      • Figure 187: Norway: Top ten electricals retailers, by sales (excl VAT), 2011-13
                                                                                                                                                                                                                                                      • Figure 188: Norway: Top ten electricals retailers, outlet numbers, 2011-13
                                                                                                                                                                                                                                                      • Figure 189: Norway: Top ten electricals retailers, sales per outlet, 2011-13
                                                                                                                                                                                                                                                      • Figure 190: Norway: Top ten electricals retailers, market shares (estimated), 2011-13
                                                                                                                                                                                                                                                    • Online
                                                                                                                                                                                                                                                      • Figure 191: Norway: Percentage of all individuals (aged 16-74) having purchased electricals online in the past 12 months, selected categories, 2009-13
                                                                                                                                                                                                                                                  • Poland

                                                                                                                                                                                                                                                    • Electricals retailing in Poland
                                                                                                                                                                                                                                                      • Market size
                                                                                                                                                                                                                                                        • Figure 192: Poland: Breakdown of Household spending on electrical items, 2013 (est)
                                                                                                                                                                                                                                                        • Figure 193: Poland: Households consumption expenditure (incl. VAT), at current prices, 2009-13
                                                                                                                                                                                                                                                      • Channels of distribution
                                                                                                                                                                                                                                                        • Electricals retail sector size
                                                                                                                                                                                                                                                          • Figure 194: Poland: Total electrical goods specialists’ retail sales (excl. VAT), 2009-14
                                                                                                                                                                                                                                                          • Figure 195: Poland: Retail sales (excl. VAT), 2009-14
                                                                                                                                                                                                                                                        • The leading specialists: Financials and outlets
                                                                                                                                                                                                                                                          • Figure 196: Poland: Top ten electricals retailers, by sales (excl. VAT), 2011-13
                                                                                                                                                                                                                                                          • Figure 197: Poland: Leading electricals retailers, by outlet numbers, 2011-13
                                                                                                                                                                                                                                                          • Figure 198: Poland: Leading electricals retailers, by sales per outlet, 2011-13
                                                                                                                                                                                                                                                          • Figure 199: Poland: Leading electricals retailers, market shares, 2011-13
                                                                                                                                                                                                                                                        • Online
                                                                                                                                                                                                                                                          • Figure 200: Poland: Percentage of all individuals having purchased electricals online in the past 12 months, selected categories, 2009-13
                                                                                                                                                                                                                                                      • Portugal

                                                                                                                                                                                                                                                        • Electricals retailing in Portugal
                                                                                                                                                                                                                                                          • Market size
                                                                                                                                                                                                                                                            • Figure 201: Portugal: Breakdown of Household spending on electrical items, 2013 (est)
                                                                                                                                                                                                                                                            • Figure 202: Portugal: Households consumption expenditure (incl. VAT), at current prices, 2009-13
                                                                                                                                                                                                                                                          • Channels of distribution
                                                                                                                                                                                                                                                            • Figure 203: Portugal: Estimated distribution of spending on electrical/electronic goods, 2013
                                                                                                                                                                                                                                                          • Electricals retail sector size
                                                                                                                                                                                                                                                            • Figure 204: Portugal: Total electrical goods specialists’ retail sales (excl. VAT), 2009-14
                                                                                                                                                                                                                                                            • Figure 205: Portugal: Retail sales (excl. VAT), 2009-14
                                                                                                                                                                                                                                                          • The leading specialists: Financials and outlets
                                                                                                                                                                                                                                                            • Figure 206: Portugal: Leading electrical goods specialists’ net revenues, 2011-13
                                                                                                                                                                                                                                                            • Figure 207: Portugal: Leading electrical goods specialists’ outlet numbers, 2011-13
                                                                                                                                                                                                                                                            • Figure 208: Portugal: Leading electrical goods specialists’ annual sales per outlet, 2011-13
                                                                                                                                                                                                                                                            • Figure 209: Portugal: Leading electrical goods specialists’ shares of consumer spending on electricals, 2011-13
                                                                                                                                                                                                                                                          • Online
                                                                                                                                                                                                                                                            • Figure 210: Portugal: Percentage of all individuals having purchased electricals online in the past 12 months, selected categories, 2009-13
                                                                                                                                                                                                                                                        • Spain

                                                                                                                                                                                                                                                          • Executive summary
                                                                                                                                                                                                                                                            • Spending, inflation and unit sales
                                                                                                                                                                                                                                                              • Sector size and forecast
                                                                                                                                                                                                                                                                • Leading specialists
                                                                                                                                                                                                                                                                  • Online
                                                                                                                                                                                                                                                                    • The consumer: Where they shop
                                                                                                                                                                                                                                                                      • The consumer: What’s important
                                                                                                                                                                                                                                                                        • What we think
                                                                                                                                                                                                                                                                          • Spending, inflation and unit sales
                                                                                                                                                                                                                                                                            • Key points
                                                                                                                                                                                                                                                                              • Market size
                                                                                                                                                                                                                                                                                • Sector spend still falling
                                                                                                                                                                                                                                                                                  • Figure 211: Spain: Consumer spending on electrical goods (incl. VAT), 2013 (est)
                                                                                                                                                                                                                                                                                  • Figure 212: Spain: Consumer spending (incl. VAT), 2008-13
                                                                                                                                                                                                                                                                                • Inflation
                                                                                                                                                                                                                                                                                  • Figure 213: Spain: Harmonised indices of consumer prices: Annual % change, January-December 2013
                                                                                                                                                                                                                                                                                • Unit volumes
                                                                                                                                                                                                                                                                                  • Figure 214: Spain: Unit volume sales of selected major electrical goods categories, 2012-14
                                                                                                                                                                                                                                                                                  • Figure 215: Spain: Definitions for unit volume market data
                                                                                                                                                                                                                                                                                • Channels of distribution
                                                                                                                                                                                                                                                                                  • Figure 216: Electrical goods, estimated channels of distribution, 2013
                                                                                                                                                                                                                                                                                • Sector size and forecast
                                                                                                                                                                                                                                                                                  • Key points
                                                                                                                                                                                                                                                                                      • Figure 217: Spain: Electrical specialists sales, 2008-13
                                                                                                                                                                                                                                                                                      • Figure 218: Spain: Forecast electrical specialists sales, 2014-18
                                                                                                                                                                                                                                                                                    • Enterprise, outlet and employee numbers
                                                                                                                                                                                                                                                                                      • Figure 219: Spain: Electrical specialist outlets and employees, 2008-12
                                                                                                                                                                                                                                                                                    • The leading specialists: Financials and outlets
                                                                                                                                                                                                                                                                                      • Key points
                                                                                                                                                                                                                                                                                          • Figure 220: Spain: Leading retailers: Sales, 2011-13
                                                                                                                                                                                                                                                                                          • Figure 221: Spain: Leading retailers: Outlet numbers, 2011-13
                                                                                                                                                                                                                                                                                          • Figure 222: Spain: Leading retailers: Sales per outlet, 2011-13
                                                                                                                                                                                                                                                                                        • Leading specialists: Market shares
                                                                                                                                                                                                                                                                                          • Figure 223: Spain: Leading electrical specialists, share of all spending on electricals, 2011-13
                                                                                                                                                                                                                                                                                        • Online
                                                                                                                                                                                                                                                                                          • Key points
                                                                                                                                                                                                                                                                                            • Market size
                                                                                                                                                                                                                                                                                              • The consumer
                                                                                                                                                                                                                                                                                                  • Figure 224: Spain: Percentage of all individuals having purchased electricals online in the past 12 months, selected categories, 2009-13
                                                                                                                                                                                                                                                                                                  • Figure 225: Spain: Where consumers have bought electrical goods online, 2013
                                                                                                                                                                                                                                                                                                • The consumer: Where they shop
                                                                                                                                                                                                                                                                                                  • Key points
                                                                                                                                                                                                                                                                                                    • What we asked
                                                                                                                                                                                                                                                                                                      • Media Markt continues to dominate the market
                                                                                                                                                                                                                                                                                                        • Figure 226: Spain: Where they bought electrical goods in the last 12 months, online or in-store, January 2014
                                                                                                                                                                                                                                                                                                      • In-store/online split: Media Markt/Saturn leads in both channels
                                                                                                                                                                                                                                                                                                        • Figure 227: Spain: Where they bought electrical goods in last 12 months, online versus in-store, January 2014
                                                                                                                                                                                                                                                                                                      • Average age and affluence
                                                                                                                                                                                                                                                                                                        • Figure 228: Spain: Where they bought electrical goods, by age and socio-economic group, January 2014
                                                                                                                                                                                                                                                                                                      • By type of retailer
                                                                                                                                                                                                                                                                                                        • Figure 229: Spain: The consumer: Types of stores from which electrical goods were purchased in the past 12 months, whether in-store or online, January 2014
                                                                                                                                                                                                                                                                                                      • The consumer: What’s important
                                                                                                                                                                                                                                                                                                        • Key points
                                                                                                                                                                                                                                                                                                          • What we asked
                                                                                                                                                                                                                                                                                                            • Price matters
                                                                                                                                                                                                                                                                                                              • Figure 230: Spain: Most important factors in choosing the retailer for electrical goods, January 2014
                                                                                                                                                                                                                                                                                                              • Figure 231: Spain: The consumer: Ranking of important factors in choosing the retailer for electrical goods, January 2014
                                                                                                                                                                                                                                                                                                          • Sweden

                                                                                                                                                                                                                                                                                                            • Electricals retailing in Sweden
                                                                                                                                                                                                                                                                                                              • Market size
                                                                                                                                                                                                                                                                                                                • Figure 232: Sweden: Breakdown of household spending on electrical items, 2013 (est)
                                                                                                                                                                                                                                                                                                                • Figure 233: Sweden: Households consumption expenditure (incl. VAT), at current prices, 2009-13
                                                                                                                                                                                                                                                                                                              • Channels of distribution
                                                                                                                                                                                                                                                                                                                • Electricals retail sector size
                                                                                                                                                                                                                                                                                                                  • Figure 234: Sweden: Total electrical goods specialists’ retail sales (excl. VAT), 2009-14
                                                                                                                                                                                                                                                                                                                  • Figure 235: Sweden: Retail sales (excl. VAT), 2009-14
                                                                                                                                                                                                                                                                                                                • The leading specialists: Financials and outlets
                                                                                                                                                                                                                                                                                                                  • Figure 236: Sweden: Top electricals retailers, by sales (excl. VAT), 2011-13
                                                                                                                                                                                                                                                                                                                  • Figure 237: Sweden: Top electricals retailers, outlet numbers, 2011-13
                                                                                                                                                                                                                                                                                                                  • Figure 238: Sweden: Top ten electricals retailers, sales per outlet, 2011-13
                                                                                                                                                                                                                                                                                                                  • Figure 239: Sweden: Top ten electricals retailers, market shares (estimated), 2011-13
                                                                                                                                                                                                                                                                                                                • Online
                                                                                                                                                                                                                                                                                                                  • Figure 240: Sweden: Percentage of all individuals (aged 16-74) having purchased electricals online in the past 12 months, selected categories, 2009-13
                                                                                                                                                                                                                                                                                                              • Switzerland

                                                                                                                                                                                                                                                                                                                • Electricals retailing in Switzerland
                                                                                                                                                                                                                                                                                                                  • Market size
                                                                                                                                                                                                                                                                                                                    • Figure 241: Switzerland: Estimated households consumption expenditure, incl. sales tax, at current prices, 2009-13
                                                                                                                                                                                                                                                                                                                  • Electricals retail sector size
                                                                                                                                                                                                                                                                                                                    • Figure 242: Switzerland: Total electrical goods specialists’ retail sales (excl. VAT), 2009-14
                                                                                                                                                                                                                                                                                                                    • Figure 243: Denmark: Retail sales (excl. VAT), 2010-14
                                                                                                                                                                                                                                                                                                                  • The leading specialists: Financials and outlets
                                                                                                                                                                                                                                                                                                                    • Figure 244: Switzerland: Leading electricals retailers, by sales (excl vat), 2011-13
                                                                                                                                                                                                                                                                                                                    • Figure 245: Switzerland: Leading electricals retailers, outlet numbers, 2011-13
                                                                                                                                                                                                                                                                                                                    • Figure 246: Switzerland: Leading electricals retailers, sales per outlet, 2011-13
                                                                                                                                                                                                                                                                                                                    • Figure 247: Switzerland: Leading electricals retailers, market shares, 2011-13
                                                                                                                                                                                                                                                                                                                • United Kingdom

                                                                                                                                                                                                                                                                                                                  • Introduction
                                                                                                                                                                                                                                                                                                                    • A diverse and fragmented market
                                                                                                                                                                                                                                                                                                                      • Consumer questions
                                                                                                                                                                                                                                                                                                                        • Definitions
                                                                                                                                                                                                                                                                                                                          • Financial definitions
                                                                                                                                                                                                                                                                                                                            • VAT
                                                                                                                                                                                                                                                                                                                              • Sales per store, sales per sq m
                                                                                                                                                                                                                                                                                                                                • Exchange rates
                                                                                                                                                                                                                                                                                                                                  • Abbreviations
                                                                                                                                                                                                                                                                                                                                    • Executive summary
                                                                                                                                                                                                                                                                                                                                      • The market
                                                                                                                                                                                                                                                                                                                                        • Figure 248: Consumer spending on all electrical products: market size and forecast (incl. VAT), 2008-18
                                                                                                                                                                                                                                                                                                                                      • Online
                                                                                                                                                                                                                                                                                                                                        • Figure 249: Online sales as percentage of total market for electrical goods, 2012-14
                                                                                                                                                                                                                                                                                                                                        • Figure 250: Leading online retailers’ estimated shares of online spending on electrical goods, 2013
                                                                                                                                                                                                                                                                                                                                      • Distribution of spending
                                                                                                                                                                                                                                                                                                                                        • Figure 251: Estimated distribution of spending on electrical goods, 2013
                                                                                                                                                                                                                                                                                                                                      • Market shares
                                                                                                                                                                                                                                                                                                                                        • Figure 252: Market shares (%): The leading specialist and non-specialist retailers, 2012 and 2013
                                                                                                                                                                                                                                                                                                                                      • The consumer: What they’ve bought
                                                                                                                                                                                                                                                                                                                                        • Figure 253: The consumer: What electrical products they have bought in the past 12 months, November 2013
                                                                                                                                                                                                                                                                                                                                      • The consumer: Where they’ve shopped
                                                                                                                                                                                                                                                                                                                                        • Figure 254: The consumer: Where they bought electrical products, in-store or online, in the past 12 months, November 2013
                                                                                                                                                                                                                                                                                                                                      • The consumer: Key drivers
                                                                                                                                                                                                                                                                                                                                        • Figure 255: The consumer: What’s important when choosing where to buy electrical goods, November 2013
                                                                                                                                                                                                                                                                                                                                      • The consumer: Satisfaction with services used
                                                                                                                                                                                                                                                                                                                                        • Figure 256: The consumer: Satisfaction with retailers’ services used, November 2013
                                                                                                                                                                                                                                                                                                                                      • The consumer: Attitudes towards electricals retailers
                                                                                                                                                                                                                                                                                                                                        • Figure 257: The consumer: Attitudes towards electrical goods retailers, November 2013
                                                                                                                                                                                                                                                                                                                                      • What we think
                                                                                                                                                                                                                                                                                                                                        • Issues and insights
                                                                                                                                                                                                                                                                                                                                          • A strong case for generalists in a mixed market
                                                                                                                                                                                                                                                                                                                                            • The facts
                                                                                                                                                                                                                                                                                                                                              • The implications
                                                                                                                                                                                                                                                                                                                                                • Pureplays are winning, stores must innovate
                                                                                                                                                                                                                                                                                                                                                  • The facts
                                                                                                                                                                                                                                                                                                                                                    • The implications
                                                                                                                                                                                                                                                                                                                                                      • Limited demand for pre-sales service
                                                                                                                                                                                                                                                                                                                                                        • The facts
                                                                                                                                                                                                                                                                                                                                                          • The implications
                                                                                                                                                                                                                                                                                                                                                            • Don’t overlook simplicity
                                                                                                                                                                                                                                                                                                                                                              • The facts
                                                                                                                                                                                                                                                                                                                                                                • The implications
                                                                                                                                                                                                                                                                                                                                                                  • Trend applications
                                                                                                                                                                                                                                                                                                                                                                    • Trend: FSTR HYPR
                                                                                                                                                                                                                                                                                                                                                                      • Trend: Experience is All
                                                                                                                                                                                                                                                                                                                                                                        • Mintel futures: Old Gold
                                                                                                                                                                                                                                                                                                                                                                          • Market size and forecast
                                                                                                                                                                                                                                                                                                                                                                            • Key points
                                                                                                                                                                                                                                                                                                                                                                              • The beginnings of recovery
                                                                                                                                                                                                                                                                                                                                                                                • Figure 258: Consumer spending on all electrical products: market size and forecast (incl. VAT), 2008-18
                                                                                                                                                                                                                                                                                                                                                                                • Figure 259: Electrical products: Market size and forecast (incl. VAT), in current and constant prices, 2008-18
                                                                                                                                                                                                                                                                                                                                                                                • Figure 260: Annual consumer prices inflation, 2013
                                                                                                                                                                                                                                                                                                                                                                              • Segment forecasts: Not all categories set for growth
                                                                                                                                                                                                                                                                                                                                                                                • Household appliances: benefiting from the housing-market bounce
                                                                                                                                                                                                                                                                                                                                                                                  • Figure 261: Household appliances: Segment size and forecast (incl. VAT), 2008-18
                                                                                                                                                                                                                                                                                                                                                                                • Computing and telecoms: deflation a constant problem
                                                                                                                                                                                                                                                                                                                                                                                  • Figure 262: Computing and telecoms goods: Segment size and forecast (incl. VAT), 2008-18
                                                                                                                                                                                                                                                                                                                                                                                • Audio-visual and photographic demand remains weak
                                                                                                                                                                                                                                                                                                                                                                                    • Figure 263: Audio-visual and photographic goods: Segment size and forecast (incl. VAT), 2008-18
                                                                                                                                                                                                                                                                                                                                                                                  • Personal care appliances riding the vanity wave
                                                                                                                                                                                                                                                                                                                                                                                    • Figure 264: Personal care appliances: Segment size and forecast (incl. VAT), 2008-18
                                                                                                                                                                                                                                                                                                                                                                                  • Segment forecasts: Annual data
                                                                                                                                                                                                                                                                                                                                                                                    • Figure 265: Electrical goods segment forecasts (incl. VAT), 2008-18
                                                                                                                                                                                                                                                                                                                                                                                  • Unit volumes snapshot
                                                                                                                                                                                                                                                                                                                                                                                    • Figure 266: Unit volume sales of selected major electrical goods categories, 2012-14
                                                                                                                                                                                                                                                                                                                                                                                    • Figure 267: Market definitions
                                                                                                                                                                                                                                                                                                                                                                                  • Mintel’s forecast methodology
                                                                                                                                                                                                                                                                                                                                                                                    • Specialists sector size
                                                                                                                                                                                                                                                                                                                                                                                      • Key points
                                                                                                                                                                                                                                                                                                                                                                                        • Comet’s closure hits the sector
                                                                                                                                                                                                                                                                                                                                                                                          • Figure 268: Electrical goods specialists’ sector sales, 2008-14
                                                                                                                                                                                                                                                                                                                                                                                        • A slowing of the relative decline in 2014
                                                                                                                                                                                                                                                                                                                                                                                          • Figure 269: Electrical goods specialists sales relative to all consumer spending on electrical goods, 2008-14
                                                                                                                                                                                                                                                                                                                                                                                        • Most of Comet’s sales lost to non-specialists
                                                                                                                                                                                                                                                                                                                                                                                            • Figure 270: Selected retailers’ estimated gains of Comet’s annual sales, 2013
                                                                                                                                                                                                                                                                                                                                                                                          • Enterprises, outlets and employment
                                                                                                                                                                                                                                                                                                                                                                                            • Outlets
                                                                                                                                                                                                                                                                                                                                                                                              • Figure 271: Number of retail outlets, 2008/09-2012/13
                                                                                                                                                                                                                                                                                                                                                                                            • Enterprises and employment
                                                                                                                                                                                                                                                                                                                                                                                              • Figure 272: Number of retail enterprises, 2008-12
                                                                                                                                                                                                                                                                                                                                                                                              • Figure 273: Number of retail employees – average during the year, 2008-12
                                                                                                                                                                                                                                                                                                                                                                                            • Strengths and weaknesses
                                                                                                                                                                                                                                                                                                                                                                                              • Strengths
                                                                                                                                                                                                                                                                                                                                                                                                • Weaknesses
                                                                                                                                                                                                                                                                                                                                                                                                  • The market environment
                                                                                                                                                                                                                                                                                                                                                                                                    • Key points
                                                                                                                                                                                                                                                                                                                                                                                                      • Deflation plagues technology categories
                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 274: Consumer prices inflation, January-December 2013
                                                                                                                                                                                                                                                                                                                                                                                                      • Squeezed incomes despite increased confidence
                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 275: Annual % change in average earnings versus consumer prices index, January 2010-November 2013
                                                                                                                                                                                                                                                                                                                                                                                                      • Confidence is much improved
                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 276: Consumer confidence levels, January-December 2013
                                                                                                                                                                                                                                                                                                                                                                                                      • Property market revival
                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 277: Number of UK residential property transactions, January-December 2013
                                                                                                                                                                                                                                                                                                                                                                                                      • Ageing population
                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 278: Trends in the age structure of the UK population, 2013 and 2018
                                                                                                                                                                                                                                                                                                                                                                                                      • Renewed interest in baking boosts demand for kitchen electricals
                                                                                                                                                                                                                                                                                                                                                                                                        • Premiumisation in coffee helps demand for at-home machines
                                                                                                                                                                                                                                                                                                                                                                                                          • New technology cannibalising other categories
                                                                                                                                                                                                                                                                                                                                                                                                            • Ownership of electrical goods
                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 279: Household ownership of electrical goods by category, 2011 and 2012
                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 280: Household ownership of electrical goods by category, selected growth categories, 2008-12
                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 281: Household ownership of electrical goods by category, selected declining categories, 2008-12
                                                                                                                                                                                                                                                                                                                                                                                                            • The consumer – Where they buy in-store or online
                                                                                                                                                                                                                                                                                                                                                                                                              • Key points
                                                                                                                                                                                                                                                                                                                                                                                                                • What we asked
                                                                                                                                                                                                                                                                                                                                                                                                                  • Where consumers buy
                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 282: UK: Where they bought electrical products, in-store or online, November 2013
                                                                                                                                                                                                                                                                                                                                                                                                                  • Trend data
                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 283: Where they bought electrical products, ranked by popularity of retailer, April 2012, November 2012 and November 2013
                                                                                                                                                                                                                                                                                                                                                                                                                  • Where they buy – offline/online split
                                                                                                                                                                                                                                                                                                                                                                                                                    • figure 284: UK: Where they bought electrical products, in-store only or online only, November 2013
                                                                                                                                                                                                                                                                                                                                                                                                                  • Who shops where
                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 285: Where they bought electrical goods, by age and affluence, November 2013
                                                                                                                                                                                                                                                                                                                                                                                                                    • The consumer – What they buy
                                                                                                                                                                                                                                                                                                                                                                                                                      • Key points
                                                                                                                                                                                                                                                                                                                                                                                                                        • What we asked
                                                                                                                                                                                                                                                                                                                                                                                                                          • What they buy
                                                                                                                                                                                                                                                                                                                                                                                                                            • Mobile phones are the most popular purchase
                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 286: UK: what electrical products they buy, November 2013
                                                                                                                                                                                                                                                                                                                                                                                                                            • Small kitchen/household appliances come second
                                                                                                                                                                                                                                                                                                                                                                                                                              • What they buy by age and affluence
                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 287: what they bought by age and affluence, November 2013
                                                                                                                                                                                                                                                                                                                                                                                                                              • What they buy by gender
                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 288: what they bought by age and affluence, November 2013
                                                                                                                                                                                                                                                                                                                                                                                                                              • The consumer – Key drivers
                                                                                                                                                                                                                                                                                                                                                                                                                                • Key points
                                                                                                                                                                                                                                                                                                                                                                                                                                  • What we asked
                                                                                                                                                                                                                                                                                                                                                                                                                                    • What motivates choices
                                                                                                                                                                                                                                                                                                                                                                                                                                      • Bargain hunters
                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 289: UK: key drivers for electrical products shoppers, November 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                      • Savvy consumers look for savings
                                                                                                                                                                                                                                                                                                                                                                                                                                        • Pre- and post-purchase support
                                                                                                                                                                                                                                                                                                                                                                                                                                          • Relative importance of key drivers
                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 290: UK: Key drivers for electrical product shoppers in order of importance, November 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 291: UK: key drivers and whether ranked most important, November 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                          • The Consumer – Attitudes towards retailers of electrical goods
                                                                                                                                                                                                                                                                                                                                                                                                                                            • Key points
                                                                                                                                                                                                                                                                                                                                                                                                                                              • What we asked
                                                                                                                                                                                                                                                                                                                                                                                                                                                • What consumers think
                                                                                                                                                                                                                                                                                                                                                                                                                                                  • The internet empowers consumers
                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 292: UK: Attitudes towards electrical goods retailers, November 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Retailers would do well to build and deepen trust
                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Multi-channel versus pureplay
                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Attitudes by age and affluence
                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Polarities by age
                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 293: UK: Attitudes towards electrical goods retailers, by age and affluence, November 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                        • What matters to older consumers
                                                                                                                                                                                                                                                                                                                                                                                                                                                          • How else can online retailers connect to shoppers?
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Attitudes by where they shop
                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 294: Attitudes by where they shop, November 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 295: Further attitudes by where they shop, November 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • The consumer – Satisfaction with services used
                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Key points
                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • What we asked
                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Usage of services provided
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 296: UK: Usage of retailers services, November 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Satisfaction with services used
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 297: UK: Satisfaction with retailers services used, November 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Who is not satisfied with services used
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 298: UK: not satisfied with services by select demographic groups, November 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Who’s innovating?
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Key points
                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Encouraging customers to experiment with technology
                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Digital concept store
                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 299: Argos, digital concept store, London
                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • In-store guidance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • In-store mobile cashback service
                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Digital wallet gives electrical goods customers additional confidence buying online
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Samsung and Carphone Warehouse new store concept
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Channels of distribution
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Key points
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • At a glance: pureplays now half as big as the specialists
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 300: Estimated distribution of spending on electrical goods, 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Pureplays gain big from Comet’s closure
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 301: Estimated distribution of spending on electrical goods, 2012 and 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Space allocation summary
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Key points
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Space allocations
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 302: Leading electricals retailers, summary space allocation, January 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 303: Electricals retailers: Detail space allocation estimates, January 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Trends
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Currys High Street
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 304: Currys High street stores, space allocation, 2012-14
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Currys/PC World superstores
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 305: Currys PC World superstores, space allocation, 2012-14
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • John Lewis
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 306: John Lewis electricals space allocation, 2012-14
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Argos
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 307: Argos electricals space allocation, 2012-14
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Retail product mix
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 308: leading electricals retailers, estimated sales mix, 2012/13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Market shares
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 309: Leading retailers market share of major categories, 2012
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • The leading specialist retailers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Key points
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Dixons dominates a cut-down specialists sector
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 310: The leading specialist retailers of electrical goods: total net revenues, 2008-12
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 311: The leading specialist retailers: compound annual growth rates in total net revenues, 2008-12
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Outlets and sales per outlet
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 312: The leading specialist retailers of electrical goods: outlet numbers, 2008-12
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 313: The leading specialist retailers of electrical goods: annual sales per outlet, 2008-12
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 314: The leading specialist retailers: Compound annual growth rates in annual sales per outlet, 2008-12
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Operating profits and margins
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 315: The leading specialist retailers of electrical goods: Operating profit, 2008-12
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 316: The leading specialist retailers of electrical goods: operating margins, 2008-12
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Sales area and sales densities
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 317: Selected leading specialist retailers of electrical goods: Total sales area, 2008-12
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 318: Selected leading specialist retailers of electrical goods: Annual sales per sq m, 2008-12
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • The leading non-specialist retailers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Key points
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Amazon and Argos battle for leadership
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Sales: Amazon draws level
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 319: Leading non-specialist retailers’ sales of electrical/electronic goods (excl. VAT), 2011-13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Stores are a strength for Argos
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 320: Leading non-specialist retailers’ store numbers, 2011-13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • The consumer: Argos maintains a lead for now
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 321: The consumer: Where they have shopped for electrical products in the past 12 months, whether in-store or online, November 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Market shares
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Key points
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Dixons and Amazon grow faster than Argos in 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 322: Market shares (%): The leading specialist and non-specialist retailers, 2012 and 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 323: Market shares: The leading specialist and non-specialist retailers, 2012 and 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Online
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Key points
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Online market size surges in 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 324: Estimated online sales of electrical goods (incl. VAT), 2011-14
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Online under-indexes relative to shopper numbers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 325: Balance of shopper numbers by in-store/online and split of sales of electrical goods by in-store/online, 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • The retailers online: Amazon is dominant
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 326: Leading online retailers’ estimated shares of online spending on electrical goods, 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • The consumer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Where they shop: Amazon’s strong lead confirmed
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 327: The consumer: Where consumers have bought online in the past 12 months, November 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 328: The consumer: Percentage buying online and in-store, by region, November 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 329: The consumer: Percentage buying online and in-store, by age group, November 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Attitudes to online shopping and pureplay retailers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 330: The consumer: Attitudes towards electrical goods retailers, November 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Visitor numbers: Apple leads
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 331: Electrical retail websites’ UK visitor numbers, most popular websites ranked by total unique visitors, December 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Leading sites’ visitor profiles
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 332: Selected leading websites: profiles by age group, December 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 333: Selected leading websites: Profiles by socio-economic group, December 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 334: Selected leading websites: Profiles by gender, December 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Advertising and promotion
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Key points
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Leading advertisers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 335: Leading electrical products retailers’ advertising spend, 2009-13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Spending relative to turnover
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 336: Leading electrical products specialists’ advertising spend as % of sales, 2009-12
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Spending by media
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 337: Leading electrical products retailers’ advertising spend, by media type, 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • What we saw in 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Tech and service credentials
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Black Friday and Christmas
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Promoting new products
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Online promotions
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Brand research
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Brand map
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 338: Attitudes towards and usage of brands in the electrical retailing sector, November 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Correspondence analysis
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Brand attitudes
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 339: Attitudes, by electrical retailing brand, November 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Brand personality
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 340: Electrical retailing brand personality – macro image, November 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 341: Electrical retailing brand personality – micro image, November 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Brand experience
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 342: Electrical retailing brand usage, November 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 343: Satisfaction with various electrical retailing brands, November 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 344: Consideration of electrical retailing brands, November 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 345: Consumer perceptions of current electrical retailing brand performance, November 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Brand index
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 346: Electrical retailing brand index, November 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Target group analysis
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 347: Target groups, November 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 348: Electrical retailing brand usage, by target groups, November 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Group One – Conformists
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Group Two – Simply the Best
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Group Three – Shelf Stalkers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Group Four – Habitual Shoppers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Group Five – Individualists
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Appendix – The consumer – Where they buy instore or online
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 349: Most popular retailers used for electrical goods purchases – In-store/online, by demographics, November 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 350: Next most popular retailers used for electrical goods purchases – In-store/online, by demographics, November 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 351: Other retailers used for electrical goods purchases – In-store/online, by demographics, November 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 352: Most popular retailers used for electrical goods purchases – In-store, by demographics, November 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 353: Next most popular retailers used for electrical goods purchases – In-store, by demographics, November 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 354: Other retailers used for electrical goods purchases – In-store, by demographics, November 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 355: Most popular retailers used for electrical goods purchases – Online, by demographics, November 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 356: Next most popular retailers used for electrical goods purchases – Online, by demographics, November 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 357: Other retailers used for electrical goods purchases – Online, by demographics, November 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Appendix – The consumer – What they buy
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 358: Most popular types of electrical products purchased, by demographics, November 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 359: Next most popular types of electrical products purchased, by demographics, November 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 360: Other types of electrical products purchased, by demographics, November 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Appendix – The consumer – Key drivers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 361: Factors important to electrical products shoppers – Special offers/sales, by demographics, November 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 362: Factors important to electrical products shoppers – Matching other retailers' prices, by demographics, November 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 363: Factors important to electrical products shoppers – Free delivery for large kitchen/household appliances, by demographics, November 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 364: Factors important to electrical products shoppers – Extended warranty at no extra cost, by demographics, November 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 365: Factors important to electrical products shoppers – Good after-sales service, by demographics, November 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 366: Factors important to electrical products shoppers – Wide range of brands available, by demographics, November 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 367: Factors important to electrical products shoppers – Ease of purchase, by demographics, November 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Appendix – The consumer – Attitudes towards retailers of electrical goods
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 368: Most popular attitudes towards electrical goods retailers, by demographics, November 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 369: Next most popular attitudes towards electrical goods retailers, by demographics, November 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Appendix – The consumer – Satisfaction with services used
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 370: Satisfaction with retailers' services/products – Click-and-collect^, by demographics, November 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 371: Satisfaction with retailers' services/products – Home delivery service, by demographics, November 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 372: Satisfaction with retailers' services/products – Extended warranty, by demographics, November 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 373: Satisfaction with retailers' services/products – Product insurance, by demographics, November 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 374: Satisfaction with retailers' services/products – Advice from retailers' staff, by demographics, November 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 375: Satisfaction with retailers' services/products – Returning a product to the retailer, by demographics, November 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 376: Satisfaction with retailers' services/products – Installation service, by demographics, November 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 377: Satisfaction with retailers' services/products – Removal of old product^^, by demographics, November 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 378: Satisfaction with retailers' services/products – Online live-chat helpline^^^, by demographics, November 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Amazon Europe

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 379: The consumer: Percentage of respondents having bought electrical goods from Amazon in the past 12 months, November 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 380: Amazon Europe: Group sales performance, excl. sales tax, 2008-13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 381: Number of products listed on Amazon.co.uk, by category, December 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 382: Amazon.co.uk: Product mix, by number of SKUs, December 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Apple Retail

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 383: Apple Retail: Financial performance, 2008-13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 384: Apple Retail: European stores, 2012-14
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Appliances Online/AO.com

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 385: DRL Ltd: Share of online sales of all electrical goods, 2011/12-2013/14
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 386: Appliances Online/DRL Ltd: Group financial performance, 2008/09-2013/14
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 387: DRL Ltd’s white-label appliance sites and other affiliated sites, February 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Argos

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 388: Argos’s new-format store, Chancery Lane, London, January 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 389: Argos: Group financial performance, 2008/09-2013/14
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 390: Argos: Estimated electrical goods sales, 2008/09-2013/14
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 391: Argos: Outlet data, 2008/09-2012/13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 392: Number of products offered in the Argos catalogue, 2011/12-2012/13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • BAS Group

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 393: BAS Group: Estimated group sales performance, excl. sales tax, 2010-13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 394: BAS Group: Outlet data, 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Boulanger (group)

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 395: Boulanger (group): Group sales performance, excl. sales tax, 2009-13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 396: HTM Group/Boulanger: Outlet data, 2009-13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Conrad Electronic

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 397: Conrad: Estimated group sales performance, excl. sales tax, 2009-13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 398: Conrad: Outlet data, 2009-13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Darty plc

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 399: Darty plc: Group financial performance, 2008/09-2012/13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 400: Darty plc: Outlet data, 2008/09-2012/13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Dixons Retail Plc

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 401: Dixons retail group: Like-for-like growth, 2012/13 and 2013/14
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 402: Dixons Retail Plc: Group financial performance, 2008/09-2013/14
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 403: Dixons Retail Plc: Outlet data, 2008/09-2012/13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 404: Dixons retail: UK sales mix, 2012/13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • ElectronicPartner (EP)

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 405: ElectronicPartner: Group financial performance, 2008-13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 406: ElectronicPartner Branded Affiliated store numbers, by country, 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • E-Square

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 407: E-Square: Members and websites by country of operation, 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 408: E-Square: Affiliated online stores, 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 409: E-Square: Members’ Estimated retail sales by country/region, 2011-13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 410: E-Square: Members’ approximate store numbers by country/region, 2011-13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Euronics International

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 411: Euronics: Members, countries and trading names, 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 412: Euronics International: Group sales performance (excl. VAT), 2009-13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 413: Euronics International: Outlet data, 2009-13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 414: Euronics International: Sales per outlet, 2009-13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Expert International (Europe)

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 415: Expert International, online shopping availability, 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 416: Expert: Estimated sales at retail (excl. sales tax), 2009-13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 417: Expert: Outlet data, 2009-13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Fnac

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 418: Fnac: Group financial performance, 2008-13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 419: Fnac: Sales breakdown, 2009-12
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 420: Fnac: Group interim financial performance, 2012 and 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 421: Fnac: Sales breakdown, Interim period 2012 and 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 422: Fnac: Outlet data, 2008-12
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 423: Fnac: Store types, 2012
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Maplin Electronics Ltd

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 424: Maplin Electronics Ltd: Group financial performance, 2008-13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 425: Maplin Electronics Ltd: Outlet data, 2008-13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Media-Saturn

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 426: Media Markt/Saturn: Group sales performance, 2008/09-2012/13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 427: Media Markt/Saturn: Outlet data, 2008/09-2012/13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Appendix – Broader Market Environment

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Online
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 428: Europe: Percentage of households with a broadband internet connection, by country, 2009-13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 429: Europe: Percentage of all individuals accessing the internet daily, 2009-13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Consumer confidence
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 430: Europe: Consumer confidence levels, February 2013-January 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Population
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 431: Europe: Population, total and by age group, 2010
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 432: Europe: Forecast population, total and by age group, 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 433: Europe: Forecast population, total and by age group, 2020
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Gross domestic product
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 434: Europe: Gross domestic product, at current prices, 2012
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 435: Europe: Real-terms year-on-year GDP growth, 2009-14
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Consumer spending
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 436: Europe: Consumer spending, at current prices, 2012
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 437: Europe: Real-terms year-on-year growth in consumer spending, 2009-12
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Inflation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 438: Europe: Harmonised indices of consumer prices – annual % change, all items, 2009-13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 439: Europe: Harmonised indices of consumer prices – annual % change, personal care products, 2009-13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Interest rates
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 440: Europe: Central bank interest rates, 2009-13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Appendix – European Comparisons

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 441: Stores from where electrical goods were purchased, France, January 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 442: Stores from where electrical goods were purchased, France, January 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 443: Stores from where electrical goods were purchased, France, January 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 444: Stores from where electrical goods were purchased, Germany, January 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 445: Stores from where electrical goods were purchased, Germany, January 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 446: Stores from where electrical goods were purchased, Germany, January 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 447: Stores from where electrical goods were purchased, Italy, January 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 448: Stores from where electrical goods were purchased, Italy, January 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 449: Stores from where electrical goods were purchased, Italy, January 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 450: Stores from where electrical goods were purchased, Spain, January 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 451: Stores from where electrical goods were purchased, Spain, January 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 452: Stores from where electrical goods were purchased, Spain, January 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 453: Most important factors in choosing the retailer for electrical goods, by country, January 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 454: Ranking of important factors in choosing the retailer for electrical goods, by country, January 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Appendix – France

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 455: Most popular stores from where electrical goods were purchased – In-store/Online, by demographics, France, January 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 456: Next most popular stores from where electrical goods were purchased – In-store/Online, by demographics, France, January 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 457: Other stores from where electrical goods were purchased – In-store/Online, by demographics, France, January 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 458: Least popular stores from where electrical goods were purchased – In-store/Online, by demographics, France, January 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 459: Most popular stores from where electrical goods were purchased – In-store, by demographics, France, January 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 460: Next most popular stores from where electrical goods were purchased – In-store, by demographics, France, January 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 461: Other stores from where electrical goods were purchased – In-store, by demographics, France, January 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 462: Most popular stores from where electrical goods were purchased – Online, by demographics, France, January 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 463: Next most popular stores from where electrical goods were purchased – Online, by demographics, France, January 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 464: Other stores from where electrical goods were purchased – Online, by demographics, France, January 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 465: Least popular stores from where electrical goods were purchased – Online, by demographics, France, January 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 466: Most popular most important factors in choosing the retailer for electrical goods, by demographics, France, January 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 467: Next most popular most important factors in choosing the retailer for electrical goods, by demographics, France, January 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 468: Most important factors in choosing the retailer for electrical goods, by most popular stores from where electrical goods were purchased – In-store/Online, France, January 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 469: Most important factors in choosing the retailer for electrical goods, by next most popular stores from where electrical goods were purchased – In-store/Online, France, January 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 470: Most important factors in choosing the retailer for electrical goods, by most popular stores from where electrical goods were purchased – In-store, France, January 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 471: Most important factors in choosing the retailer for electrical goods, by next most popular stores from where electrical goods were purchased – In-store, France, January 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 472: Most important factors in choosing the retailer for electrical goods, by most popular stores from where electrical goods were purchased – Online, France, January 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 473: Most important factors in choosing the retailer for electrical goods, by next most popular stores from where electrical goods were purchased – Online, France, January 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Appendix – Germany

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 474: Most popular stores from where electrical goods were purchased – In-store/Online, by demographics, Germany, January 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 475: Next most popular stores from where electrical goods were purchased – In-store/Online, by demographics, Germany, January 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 476: Other stores from where electrical goods were purchased – In-store/Online, by demographics, Germany, January 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 477: Least popular stores from where electrical goods were purchased – In-store/Online, by demographics, Germany, January 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 478: Most popular stores from where electrical goods were purchased – In-store, by demographics, Germany, January 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 479: Next most popular stores from where electrical goods were purchased – In-store, by demographics, Germany, January 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 480: Other stores from where electrical goods were purchased – In-store, by demographics, Germany, January 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 481: Most popular stores from where electrical goods were purchased – Online, by demographics, Germany, January 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 482: Next most popular stores from where electrical goods were purchased – Online, by demographics, Germany, January 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 483: Other stores from where electrical goods were purchased – Online, by demographics, Germany, January 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 484: Least popular stores from where electrical goods were purchased – Online, by demographics, Germany, January 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 485: Most popular most important factors in choosing the retailer for electrical goods, by demographics, Germany, January 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 486: Next most popular most important factors in choosing the retailer for electrical goods, by demographics, Germany, January 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 487: Most important factors in choosing the retailer for electrical goods, by most popular stores from where electrical goods were purchased – In-store/Online, Germany, January 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 488: Most important factors in choosing the retailer for electrical goods, by next most popular stores from where electrical goods were purchased – In-store/Online, Germany, January 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 489: Most important factors in choosing the retailer for electrical goods, by most popular stores from where electrical goods were purchased – In-store, Germany, January 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 490: Most important factors in choosing the retailer for electrical goods, by next most popular stores from where electrical goods were purchased – In-store, Germany, January 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 491: Most important factors in choosing the retailer for electrical goods, by stores from where electrical goods were purchased – Online, Germany, January 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Appendix – Italy

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 492: Most popular stores from where electrical goods were purchased – In-store/Online, by demographics, Italy, January 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 493: Next most popular stores from where electrical goods were purchased – In-store/Online, by demographics, Italy, January 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 494: Other stores from where electrical goods were purchased – In-store/Online, by demographics, Italy, January 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 495: Least popular stores from where electrical goods were purchased – In-store/Online, by demographics, Italy, January 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 496: Most popular stores from where electrical goods were purchased – In-store, by demographics, Italy, January 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 497: Next most popular stores from where electrical goods were purchased – In-store, by demographics, Italy, January 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 498: Other stores from where electrical goods were purchased – In-store, by demographics, Italy, January 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 499: Most popular stores from where electrical goods were purchased – Online, by demographics, Italy, January 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 500: Next most popular stores from where electrical goods were purchased – Online, by demographics, Italy, January 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 501: Other stores from where electrical goods were purchased – Online, by demographics, Italy, January 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 502: Least popular stores from where electrical goods were purchased – Online, by demographics, Italy, January 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 503: Most popular most important factors in choosing the retailer for electrical goods, by demographics, Italy, January 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 504: Next most popular most important factors in choosing the retailer for electrical goods, by demographics, Italy, January 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 505: Most important factors in choosing the retailer for electrical goods, by most popular stores from where electrical goods were purchased – In-store/Online, Italy, January 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 506: Most important factors in choosing the retailer for electrical goods, by next most popular stores from where electrical goods were purchased – In-store/Online, Italy, January 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 507: Most important factors in choosing the retailer for electrical goods, by other stores from where electrical goods were purchased – In-store/Online, Italy, January 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 508: Most important factors in choosing the retailer for electrical goods, by most popular stores from where electrical goods were purchased – In-store, Italy, January 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 509: Most important factors in choosing the retailer for electrical goods, by next most popular stores from where electrical goods were purchased – In-store, Italy, January 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 510: Most important factors in choosing the retailer for electrical goods, by other stores from where electrical goods were purchased – In-store, Italy, January 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 511: Most important factors in choosing the retailer for electrical goods, by most popular stores from where electrical goods were purchased – Online, Italy, January 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 512: Most important factors in choosing the retailer for electrical goods, by next most popular stores from where electrical goods were purchased – Online, Italy, January 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Appendix – Spain

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 513: Most popular stores from where electrical goods were purchased – In-store/Online, by demographics, Spain, January 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 514: Next most popular stores from where electrical goods were purchased – In-store/Online, by demographics, Spain, January 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 515: Other stores from where electrical goods were purchased – In-store/Online, by demographics, Spain, January 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 516: Least stores from where electrical goods were purchased – In-store/Online, by demographics, Spain, January 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 517: Most popular stores from where electrical goods were purchased – In-store, by demographics, Spain, January 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 518: Next most popular stores from where electrical goods were purchased – In-store, by demographics, Spain, January 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 519: Other stores from where electrical goods were purchased – In-store, by demographics, Spain, January 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 520: Most popular stores from where electrical goods were purchased – Online, by demographics, Spain, January 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 521: Next most popular stores from where electrical goods were purchased – Online, by demographics, Spain, January 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 522: Other stores from where electrical goods were purchased – Online, by demographics, Spain, January 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 523: Most popular most important factors in choosing the retailer for electrical goods, by demographics, Spain, January 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 524: Next most popular most important factors in choosing the retailer for electrical goods, by demographics, Spain, January 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 525: Most important factors in choosing the retailer for electrical goods, by most popular stores from where electrical goods were purchased – In-store/Online, Spain, January 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 526: Most important factors in choosing the retailer for electrical goods, by next most popular stores from where electrical goods were purchased – In-store/Online, Spain, January 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 527: Most important factors in choosing the retailer for electrical goods, by most popular stores from where electrical goods were purchased – In-store, Spain, January 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 528: Most important factors in choosing the retailer for electrical goods, by next most popular stores from where electrical goods were purchased – In-store, Spain, January 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 529: Most important factors in choosing the retailer for electrical goods, by most popular stores from where electrical goods were purchased – Online, Spain, January 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 530: Most important factors in choosing the retailer for electrical goods, by next most popular stores from where electrical goods were purchased – Online, Spain, January 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Appendix – UK Brand Research

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 531: Brand usage, November 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 532: Brand commitment, November 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 533: Brand momentum, November 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 534: Brand diversity, November 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 535: Brand satisfaction, November 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 536: Brand attitude, November 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 537: Brand image – macro image, November 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 538: Brand image – micro image, November 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 539: Profile of target groups, by demographics, November 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 540: Psychographic segmentation, by target groups, November 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 541: Brand usage, by target groups, November 2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Brand index
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 542: Brand index, November 2013

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            Companies Covered

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            To learn more about the companies covered in this report please contact us.

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            Electrical Goods Retailing - Europe - February 2014

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            US $3,843.69 (Excl.Tax)