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Electrical Goods Retailing - Europe - February 2016

“What had been a boom sector for ten years has been struggling with decline since the onset of recession, hit by weak demand and the growing maturity of the computer market. Retailers have had to come to terms with the growing strength of online retailers, notably Amazon, but are showing signs of beginning to fight back. It is becoming increasingly clear that online and in-store retailers complement each other, each has its own strengths, but store based retailers need to make the most of their advantages – display, service – while price matching the online players. Online players must major on breadth of range and convenience. We think that the seemingly inexorable rise of the online players is coming to an end and the two will learn how to co-exist.”
– Richard Perks, Director of Retail Research

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Table of contents

  1. Europe – Overview

      • Technical notes
        • Market sizes – consumer spending on electricals
          • Market sizes - Retail data
            • Leading retailers
              • Financial definitions
                • Abbreviations
                  • VAT rates
                    • Figure 1: VAT rates, 2012-2016
                • Executive Summary – Europe – The Market

                    • The Market
                      • Consumer spending
                        • Figure 2: Europe: Electricals market by product, 2014
                        • Figure 3: Europe: All consumer spending on electrical goods, 2010-14
                        • Figure 4: Europe: Consumer spending on Household appliances, 2010-14
                        • Figure 5: Europe: Consumer spending on Audio-visual, photographic and information processing equipment, 2010-14
                        • Figure 6: Europe: Consumer spending on Telephone and telefax equipment, 2010-14
                      • Spend per capita
                        • Figure 7: Europe: Spending on electrical goods per capita, 2014
                      • Spending on electricals in 2015
                        • Retail sales data
                          • IT and telecoms
                            • Figure 8: Europe: IT and telecoms specialist retailers sales (excl Vat), 2011-15
                            • Figure 9: Europe: IT and telecoms specialist retailers forecast sales (Excl Vat), 2016-20
                          • Household electricals retailers
                            • Figure 10: Europe: Household electricals retailers sales (Excl Vat), 2011-15
                            • Figure 11: Europe: Household electricals retailers forecast sales (Excl Vat), 2016-20
                          • All electricals specialist retailers sales
                            • Figure 12: Europe: All electricals retailers, estimated sales, 2011-20
                          • Leading store-based specialist retailers
                            • Figure 13: Europe: Top 20 electricals retailers sales, 2011/12-2015/16
                            • Figure 14: Europe: Leading electricals retailers, outlet numbers, 2011/12-2015/16
                            • Figure 15: Europe: Leading electricals retailers, sales per outlet, 2013/14-2015/16
                          • Market share
                            • Figure 16: Europe: Leading retailers’ share of spending on electricals, 2015
                        • Executive Summary – Europe – The Consumer

                            • Who bought electricals?
                              • Figure 17: Europe: Proportion of internet users who bought electricals, by country, January 2016
                            • Online vs In-store
                                • Figure 18: Europe: Proportion of electricals buyers in-store vs online, January 2016
                              • Retailers used
                                • Figure 19: Europe: Most used electricals retailer and share of number of electricals buyers, January 2016
                                • Figure 20: Top 5 electricals retailers in Europe by proportion of all electricals buyers, January 2016
                              • Customer satisfaction
                                  • Figure 21: Europe: Percentage satisfied or very satisfied with retailer attributes by country, January 2016
                                  • Figure 22: Europe: Top three most recently used retailers, by country, January 2016
                                  • Figure 23: Europe: Satisfaction by country, relative to the attribute average, January 2016
                                • What we think
                                  • France
                                    • Germany
                                      • Italy
                                        • Spain
                                          • UK
                                          • Executive Summary – Europe – Innovation and Launch Activity

                                            • Apple extends Personal Pickup service to Europe…
                                              • …Amazon launches Prime Now in Italy
                                                • Media-Saturn rolls out digital lifestyle stores…
                                                  • …O2 opens a new kind of mobile phone store
                                                    • John Lewis taking on Dixons Carphone
                                                      • Capi’s enhanced airport electrical store
                                                        • New chain of Italian corner shops specialising in repairs of smartphones and tablets
                                                        • France

                                                          • Overview
                                                            • What you need to know
                                                              • Areas covered in this report
                                                                • Executive Summary
                                                                  • The market
                                                                    • Spending and inflation
                                                                      • Figure 24: France: Consumer spending on electrical items (annual % change in volumes, 2010 prices), 2010-14
                                                                    • Channels of distribution
                                                                      • Figure 25: France: Estimated distribution of spending on electrical/electronic goods, 2015
                                                                    • Sector size and forecast
                                                                      • Leading players
                                                                        • Key metrics
                                                                          • Market shares
                                                                            • Figure 26: France: Leading specialist electrical retailers: Shares of spending on electricals items, 2015
                                                                          • Online
                                                                            • The consumer
                                                                              • Where they shop
                                                                                • Figure 27: France: Where they bought electrical goods in the last 12 months, in-store versus online/catalogue, January 2016
                                                                              • Levels of satisfaction
                                                                                • Figure 28: France: Levels of satisfaction with last electricals retailer purchased from, January 2016
                                                                              • What we think
                                                                                • Issues and insights
                                                                                  • What does the Fnac/Darty deal mean?
                                                                                    • The facts
                                                                                      • The implications
                                                                                        • How can store-based retailers respond to the rise of Amazon?
                                                                                          • The facts
                                                                                            • The implications
                                                                                              • The market – What you need to know
                                                                                                • Economy weak but spending picking up
                                                                                                  • Electricals market impacted by falling prices
                                                                                                    • Specialists dominate distribution, with the big players growing share
                                                                                                      • Hypermarkets losing non-food sales but online expanding fast
                                                                                                        • Specialist electricals retailers standing firm
                                                                                                          • Countering competition from online
                                                                                                            • Spending and inflation
                                                                                                              • France’s economy a weak spot in the eurozone
                                                                                                                • Consumption and purchasing power regaining momentum
                                                                                                                  • Electricals market buoyed by telecommunications
                                                                                                                    • Figure 29: France: Consumer spending on electrical items (incl. VAT), 2010-15
                                                                                                                    • Figure 30: France: Consumer spending on electrical items (annual % change in volumes, 2010 prices), 2010-14
                                                                                                                  • Inflation
                                                                                                                    • Figure 31: France: Consumer Prices, Annual % change, 2011-15
                                                                                                                    • Figure 32: France: Consumer price inflation on electrical items, annual % change, July 2014-December 2015
                                                                                                                  • Unit volumes
                                                                                                                    • Figure 33: France: Main Electricals markets, spending (inc VAT) 2011-19
                                                                                                                  • Channels of distribution
                                                                                                                    • Specialists dominate
                                                                                                                      • Grocers important, but in decline
                                                                                                                        • Online taking market share
                                                                                                                          • Department stores most significant in Paris
                                                                                                                            • Figure 34: France: Estimated distribution of spending on electrical/electronic goods, 2015
                                                                                                                          • Sector size and forecast
                                                                                                                            • Specialists have proven resilient
                                                                                                                              • Standing up to the threat from online players
                                                                                                                                • Figure 35: France: Electricals retailers’ sales, excl VAT, 2010-15
                                                                                                                              • Subdued growth on the horizon
                                                                                                                                • Figure 36: France: Electricals retailers’ sales, Forecasts, excl VAT, 2016-20
                                                                                                                                • Figure 37: France: Electricals retailers’ sales as % of all spending on electricals, 2010-15
                                                                                                                              • Leading players – What you need to know
                                                                                                                                • A mature market, with consolidation on the cards
                                                                                                                                  • Darty the market leader
                                                                                                                                    • Top groups growing combined share
                                                                                                                                      • French online market at a medium stage of development
                                                                                                                                        • Amazon leads, but Fnac, Darty and Boulanger all big online
                                                                                                                                          • Leading players
                                                                                                                                            • The triumvirate of Darty/Boulanger/Fnac
                                                                                                                                              • The Darty/Fnac merger
                                                                                                                                                • Integrating online, with marketplaces a key driver
                                                                                                                                                  • Expanding physical stores too
                                                                                                                                                    • Furniture/electricals combo retailers also strong
                                                                                                                                                      • Independents in decline
                                                                                                                                                        • Figure 38: France: Leading specialist electrical retailers: sales, 2012-15
                                                                                                                                                        • Figure 39: France: Leading specialist electrical retailers: Outlet numbers, 2012-15
                                                                                                                                                      • Sales per outlet
                                                                                                                                                        • Figure 40: France: Leading specialist electrical retailers: sales per outlet, 2012-15
                                                                                                                                                      • Market shares
                                                                                                                                                        • Fnac has larger sales but Darty is leader in electricals
                                                                                                                                                          • Top groups growing combined share
                                                                                                                                                            • Conforama and BUT also important
                                                                                                                                                              • Figure 41: France: Leading specialist electrical retailers: shares of spending on electricals items, 2012-15
                                                                                                                                                            • Online
                                                                                                                                                              • France at a medium stage of development
                                                                                                                                                                • Online activity
                                                                                                                                                                  • Figure 42: France: Online buyers of electrical items in last three months, 2011-15
                                                                                                                                                                • Online sales
                                                                                                                                                                  • Leading online players
                                                                                                                                                                    • Figure 43: France: Top retail sites by number of unique visitors, October-November 2015
                                                                                                                                                                    • Figure 44: France: Estimated sales of electricals online by leading retailers, 2014
                                                                                                                                                                  • The consumer – What you need to know
                                                                                                                                                                    • Men and younger age groups most likely to buy
                                                                                                                                                                      • Specialists most popular, but online catching up
                                                                                                                                                                        • Amazon and Darty lead the market
                                                                                                                                                                          • Consumers are satisfied with product-related issues
                                                                                                                                                                            • But less satisfied with services
                                                                                                                                                                              • The consumer – Who is buying?
                                                                                                                                                                                • More men than women
                                                                                                                                                                                  • Figure 45: France: Purchasing of electrical goods in the last 12 months, by gender, January 2016
                                                                                                                                                                                • More younger people than older
                                                                                                                                                                                  • Figure 46: France: Purchasing of electrical goods in the last 12 months, by age, January 2016
                                                                                                                                                                                • The consumer – Where they shop for electrical goods
                                                                                                                                                                                  • Specialists popular but online now ahead of the grocers
                                                                                                                                                                                    • Amazon and Darty now level-pegging overall
                                                                                                                                                                                      • Figure 47: France: Where they bought electrical goods in-store or online in the last 12 months, January 2016
                                                                                                                                                                                    • Amazon dominant online
                                                                                                                                                                                        • Figure 48: France: Where they bought electrical goods in the last 12 months, in-store versus online/catalogue, January 2016
                                                                                                                                                                                      • Average age and affluence
                                                                                                                                                                                        • Figure 49: France: Where they bought electrical goods, by age and income, January 2016
                                                                                                                                                                                      • The consumer – Levels of satisfaction
                                                                                                                                                                                        • Satisfaction higher on product than service related aspects
                                                                                                                                                                                          • Figure 50: France: Levels of satisfaction with last electricals retailer purchased from, January 2016
                                                                                                                                                                                        • Satisfaction with specific retailers
                                                                                                                                                                                          • Darty
                                                                                                                                                                                            • Figure 51: France: Those agreeing they were satisfied at Darty relative to electrical retailer average, January 2016
                                                                                                                                                                                          • Fnac
                                                                                                                                                                                            • Figure 52: France: Those agreeing they were satisfied at Fnac relative to electrical retailer average, January 2016
                                                                                                                                                                                          • Amazon
                                                                                                                                                                                            • Figure 53: France: Those agreeing they were satisfied at Amazon relative to electrical retailer average, January 2016
                                                                                                                                                                                          • Appendix – Data sources, abbreviations and supporting information
                                                                                                                                                                                            • Abbreviations
                                                                                                                                                                                              • Data sources
                                                                                                                                                                                              • Germany

                                                                                                                                                                                                • Overview
                                                                                                                                                                                                  • What you need to know
                                                                                                                                                                                                    • Areas covered in this report
                                                                                                                                                                                                      • Executive summary
                                                                                                                                                                                                        • The market
                                                                                                                                                                                                          • Spending and inflation
                                                                                                                                                                                                            • Figure 54: Germany: Annual % change in total household expenditure and expenditure on electrical goods, 2011-15
                                                                                                                                                                                                            • Figure 55: Germany: Consumer prices, annual % change, 2011-15
                                                                                                                                                                                                          • Channels of distribution
                                                                                                                                                                                                            • Figure 56: Germany: Estimated distribution of spending on electrical goods, 2015
                                                                                                                                                                                                          • Sector size and forecast
                                                                                                                                                                                                            • Figure 57: Germany: Annual % change in all retail sales (excl fuel) and electrical specialists sales, 2010-15
                                                                                                                                                                                                          • Leading players
                                                                                                                                                                                                            • Key metrics
                                                                                                                                                                                                              • Market shares
                                                                                                                                                                                                                • Figure 58: Germany: Leading specialist electrical goods retailers, % share of total spending on electricals, 2014-15
                                                                                                                                                                                                              • Online
                                                                                                                                                                                                                • The consumer
                                                                                                                                                                                                                  • Where they shop
                                                                                                                                                                                                                    • Figure 59: Germany: Where they bought electrical goods in the last 12 months, in-store versus online/catalogue, January 2016
                                                                                                                                                                                                                  • Levels of satisfaction
                                                                                                                                                                                                                    • Figure 60: Germany: Levels of satisfaction with last electricals retailer purchased from, January 2016
                                                                                                                                                                                                                  • What we think
                                                                                                                                                                                                                    • Issues and insights
                                                                                                                                                                                                                      • Closing the loop on the customer journey
                                                                                                                                                                                                                        • The facts
                                                                                                                                                                                                                          • The implications
                                                                                                                                                                                                                            • Amazon is raising the bar for customer expectations
                                                                                                                                                                                                                              • The facts
                                                                                                                                                                                                                                • The implications
                                                                                                                                                                                                                                  • The market – What you need to know
                                                                                                                                                                                                                                    • Consumer spending up but electricals not keeping pace
                                                                                                                                                                                                                                      • Audio-Visual spending down
                                                                                                                                                                                                                                        • Inflation at its lowest level since 2009
                                                                                                                                                                                                                                          • Channels of distribution
                                                                                                                                                                                                                                            • Sector size and forecast
                                                                                                                                                                                                                                              • Spending and inflation
                                                                                                                                                                                                                                                • Consumer spending drives economic growth
                                                                                                                                                                                                                                                  • Spending on electricals not keeping up
                                                                                                                                                                                                                                                    • Figure 61: Germany: Consumer spending on electrical items (Incl. VAT), 2010-15
                                                                                                                                                                                                                                                  • Inflation
                                                                                                                                                                                                                                                    • Figure 62: Germany: Consumer prices, annual % change, 2011-15
                                                                                                                                                                                                                                                    • Figure 63: Germany: Consumer price inflation on electrical items, annual % change, July 2014-Dec 2015
                                                                                                                                                                                                                                                  • Unit volumes
                                                                                                                                                                                                                                                    • Figure 64: Germany: Main electricals market, unit volumes, 2011-19
                                                                                                                                                                                                                                                  • Channels of distribution
                                                                                                                                                                                                                                                    • Online pureplays continue to grow
                                                                                                                                                                                                                                                        • Figure 65: Germany: Estimated distribution of spending on electrical goods, 2013-15
                                                                                                                                                                                                                                                      • Sector size and forecast
                                                                                                                                                                                                                                                        • Specialists catching up with non-specialists
                                                                                                                                                                                                                                                          • Figure 66: Germany: Electricals retailers sales, excl. VAT, 2010-15
                                                                                                                                                                                                                                                          • Figure 67: Germany: Electricals retailers sales, Forecasts, excl. VAT, 2015-20
                                                                                                                                                                                                                                                          • Figure 68: Germany: Electrical specialists’ sales as a share of total spending on electricals, 2010-15
                                                                                                                                                                                                                                                        • Leading players – What you need to know
                                                                                                                                                                                                                                                          • Media Markt/Saturn continues to dominate
                                                                                                                                                                                                                                                            • Buying groups maintain their popularity
                                                                                                                                                                                                                                                              • Market shares
                                                                                                                                                                                                                                                                • Online sales
                                                                                                                                                                                                                                                                  • Amazon dominates online
                                                                                                                                                                                                                                                                    • Leading players
                                                                                                                                                                                                                                                                      • Media Markt/Saturn is the dominant specialist
                                                                                                                                                                                                                                                                        • Buying groups remain popular
                                                                                                                                                                                                                                                                          • Telefonica’s acquisition of E-Plus increases its handset sales
                                                                                                                                                                                                                                                                            • Figure 69: Germany: Leading specialist electrical retailers sales, 2013-15
                                                                                                                                                                                                                                                                            • Figure 70: Germany: Leading electrical retailers, outlets, 2013-15
                                                                                                                                                                                                                                                                          • Sales per outlet
                                                                                                                                                                                                                                                                            • Figure 71: Germany: Leading electrical retailers: Estimated sales per outlet, 2013-15
                                                                                                                                                                                                                                                                          • Market shares
                                                                                                                                                                                                                                                                            • Media Markt/Saturn grows its market share
                                                                                                                                                                                                                                                                              • Figure 72: Germany: Leading electrical retailers, market shares, 2013-15
                                                                                                                                                                                                                                                                            • Online
                                                                                                                                                                                                                                                                              • Online activity
                                                                                                                                                                                                                                                                                • Figure 73: France: Online buyers in last 12 months of electrical items, 2011-15
                                                                                                                                                                                                                                                                              • Online sales
                                                                                                                                                                                                                                                                                • Leading online players
                                                                                                                                                                                                                                                                                  • Figure 74: Germany: Where they bought electrical goods online in the last 12 months, January 2016
                                                                                                                                                                                                                                                                                • The consumer – What you need to know
                                                                                                                                                                                                                                                                                  • Almost three-quarters bought from a specialist
                                                                                                                                                                                                                                                                                    • Amazon and Media Markt dominate the sector
                                                                                                                                                                                                                                                                                      • Specialists remain a long way behind online
                                                                                                                                                                                                                                                                                        • Consumers are satisfied with prices and products
                                                                                                                                                                                                                                                                                          • Less satisfied with service
                                                                                                                                                                                                                                                                                            • Amazon customers are most satisfied
                                                                                                                                                                                                                                                                                              • The consumer – Who is buying?
                                                                                                                                                                                                                                                                                                • Men more likely to buy than women
                                                                                                                                                                                                                                                                                                  • Figure 75: Germany: Purchasing of electrical goods in the last 12 months, by gender, January 2016
                                                                                                                                                                                                                                                                                                • A broad appeal but most popular amongst the young
                                                                                                                                                                                                                                                                                                  • Figure 76: Germany: Purchasing of electrical goods in the last 12 months, by age, January 2016
                                                                                                                                                                                                                                                                                                • The consumer – Where they shop for electrical goods
                                                                                                                                                                                                                                                                                                  • Media Markt/Saturn and Amazon dominate the sector
                                                                                                                                                                                                                                                                                                    • Grocery stores a long way behind
                                                                                                                                                                                                                                                                                                      • Figure 77: Germany: Where they bought electrical goods in the last 12 months, January 2016
                                                                                                                                                                                                                                                                                                    • Specialists remain a long way behind online
                                                                                                                                                                                                                                                                                                      • Figure 78: Germany: Where they bought electrical goods in the last 12 months, in-store versus online/catalogue, January 2016
                                                                                                                                                                                                                                                                                                    • Customer profiles
                                                                                                                                                                                                                                                                                                      • Figure 79: Germany: Where they bought electrical goods, by age and income, January 2016
                                                                                                                                                                                                                                                                                                    • The consumer – Levels of satisfaction
                                                                                                                                                                                                                                                                                                      • Consumers are happy with quality, price and range
                                                                                                                                                                                                                                                                                                        • More work to do on offering service
                                                                                                                                                                                                                                                                                                          • Figure 80: Germany: Levels of satisfaction with last electricals retailer purchased from, January 2016
                                                                                                                                                                                                                                                                                                        • Satisfaction with specific retailers
                                                                                                                                                                                                                                                                                                          • Media Markt/Saturn
                                                                                                                                                                                                                                                                                                            • Figure 81: Germany: Those agreeing they were satisfied at MediaMarkt/Saturn relative to electrical retailer average, January 2016
                                                                                                                                                                                                                                                                                                          • Amazon
                                                                                                                                                                                                                                                                                                              • Figure 82: Germany: Those agreeing they were satisfied at Amazon relative to electrical retailer average,
                                                                                                                                                                                                                                                                                                            • Specialist Retailers (excluding Media Markt/Saturn)
                                                                                                                                                                                                                                                                                                              • Figure 83: Germany: Those agreeing they were satisfied at any specialist retailer (excluding MediaMarkt/Saturn relative to electrical retailer average, January 2016
                                                                                                                                                                                                                                                                                                            • Any non-specialist
                                                                                                                                                                                                                                                                                                              • Figure 84: Germany: Those agreeing they were satisfied at any non-specialist relative to electrical retailer average, January 2016
                                                                                                                                                                                                                                                                                                            • Appendix – Data sources, abbreviations and supporting information
                                                                                                                                                                                                                                                                                                              • Abbreviations
                                                                                                                                                                                                                                                                                                                • Data sources
                                                                                                                                                                                                                                                                                                                • Italy

                                                                                                                                                                                                                                                                                                                  • Overview
                                                                                                                                                                                                                                                                                                                    • What you need to know
                                                                                                                                                                                                                                                                                                                      • Areas covered in this report
                                                                                                                                                                                                                                                                                                                        • Executive summary
                                                                                                                                                                                                                                                                                                                          • The market
                                                                                                                                                                                                                                                                                                                            • Spending and inflation
                                                                                                                                                                                                                                                                                                                              • Figure 85: Italy: Annual % change in total household expenditure and expenditure on electrical products, 2010-15
                                                                                                                                                                                                                                                                                                                            • Channels of distribution
                                                                                                                                                                                                                                                                                                                              • Figure 86: Italy: Estimated distribution of spending on electrical products, 2015
                                                                                                                                                                                                                                                                                                                            • Sector size and forecast
                                                                                                                                                                                                                                                                                                                              • Figure 87: Italy: Annual % change in all retail sales (excl. fuel) and household goods retail sales, 2010-16
                                                                                                                                                                                                                                                                                                                            • Leading players
                                                                                                                                                                                                                                                                                                                              • Key metrics
                                                                                                                                                                                                                                                                                                                                • Market shares
                                                                                                                                                                                                                                                                                                                                  • Figure 88: Italy: Leading specialist electrical retailers: Estimated shares of spending on electricals items, 2015
                                                                                                                                                                                                                                                                                                                                • Online
                                                                                                                                                                                                                                                                                                                                  • The consumer
                                                                                                                                                                                                                                                                                                                                    • Where they shop for electrical products
                                                                                                                                                                                                                                                                                                                                      • Levels of satisfaction
                                                                                                                                                                                                                                                                                                                                        • What we think
                                                                                                                                                                                                                                                                                                                                          • Issues and Insights
                                                                                                                                                                                                                                                                                                                                            • Specialists struggling to compete with Amazon
                                                                                                                                                                                                                                                                                                                                              • The facts
                                                                                                                                                                                                                                                                                                                                                • The implications
                                                                                                                                                                                                                                                                                                                                                  • Pressure on retailers to deliver on product demonstration and technical expertise
                                                                                                                                                                                                                                                                                                                                                    • The facts
                                                                                                                                                                                                                                                                                                                                                      • The implications
                                                                                                                                                                                                                                                                                                                                                        • The market – What you need to know
                                                                                                                                                                                                                                                                                                                                                          • Consumer spend up for a second consecutive year
                                                                                                                                                                                                                                                                                                                                                            • Category deflation eases, but still below the headline rate
                                                                                                                                                                                                                                                                                                                                                              • Channels of distribution
                                                                                                                                                                                                                                                                                                                                                                • Sector size and forecast
                                                                                                                                                                                                                                                                                                                                                                  • Spending and inflation
                                                                                                                                                                                                                                                                                                                                                                    • Consumer spending
                                                                                                                                                                                                                                                                                                                                                                      • Figure 89: Italy: Consumer spending at current prices (incl. VAT), 2010-15
                                                                                                                                                                                                                                                                                                                                                                    • Inflation
                                                                                                                                                                                                                                                                                                                                                                      • Figure 90: Italy: Consumer prices, Annual % change, 2011-15
                                                                                                                                                                                                                                                                                                                                                                      • Figure 91: Italy: Harmonised indices of consumer prices: year-on-year % change, January 2014-December 2015
                                                                                                                                                                                                                                                                                                                                                                    • Unit volumes
                                                                                                                                                                                                                                                                                                                                                                      • Figure 92: Italy: unit volume of selected major electrical goods categories, 2010-19
                                                                                                                                                                                                                                                                                                                                                                      • Figure 93: Italy: Definitions for unit volume market data
                                                                                                                                                                                                                                                                                                                                                                    • Channels of distribution
                                                                                                                                                                                                                                                                                                                                                                      • Figure 94: Italy: Estimated distribution of spending on electrical goods, 2014-15
                                                                                                                                                                                                                                                                                                                                                                      • Figure 95: Italy: Estimated distribution of spending on electricals goods, 2015
                                                                                                                                                                                                                                                                                                                                                                    • Sector size and forecast
                                                                                                                                                                                                                                                                                                                                                                      • Figure 96: Italy: Household goods retailers sales, exc. VAT, 2010-15
                                                                                                                                                                                                                                                                                                                                                                      • Figure 97: Italy: Household goods retailers sales, exc. VAT, 2015-20
                                                                                                                                                                                                                                                                                                                                                                    • Leading players – What you need to know
                                                                                                                                                                                                                                                                                                                                                                      • A shifting market
                                                                                                                                                                                                                                                                                                                                                                        • Expert’s membership in flux
                                                                                                                                                                                                                                                                                                                                                                          • Specialists market share of total consumer spend on electricals declining
                                                                                                                                                                                                                                                                                                                                                                            • Leading players
                                                                                                                                                                                                                                                                                                                                                                              • Media World/Saturn store closures
                                                                                                                                                                                                                                                                                                                                                                                • Trony plans more store openings
                                                                                                                                                                                                                                                                                                                                                                                  • Euronics focusing on technical specialisation
                                                                                                                                                                                                                                                                                                                                                                                    • Possible UniEuro IPO in 2016
                                                                                                                                                                                                                                                                                                                                                                                      • Figure 98: Italy: Leading specialists – sales, 2012-15
                                                                                                                                                                                                                                                                                                                                                                                      • Figure 99: Italy: Leading specialists – outlet numbers, 2012-15
                                                                                                                                                                                                                                                                                                                                                                                      • Figure 100: Italy: Leading specialists – Estimated sales per outlet, 2012-15
                                                                                                                                                                                                                                                                                                                                                                                    • Market shares
                                                                                                                                                                                                                                                                                                                                                                                      • Figure 101: Italy: Leading electrical specialists – estimated share of all spending on electrical goods, 2012-15
                                                                                                                                                                                                                                                                                                                                                                                    • Online
                                                                                                                                                                                                                                                                                                                                                                                      • Market size
                                                                                                                                                                                                                                                                                                                                                                                        • Online retailers
                                                                                                                                                                                                                                                                                                                                                                                          • Figure 102: Italy: Where they bought electrical goods online in the last 12 months, January 2016
                                                                                                                                                                                                                                                                                                                                                                                        • Online shoppers
                                                                                                                                                                                                                                                                                                                                                                                          • Figure 103: Italy: Percentage of all individuals having purchased electrical goods online in the past 12 months, selected categories, 2009-15
                                                                                                                                                                                                                                                                                                                                                                                        • The consumer – What you need to know
                                                                                                                                                                                                                                                                                                                                                                                          • 84% of consumers purchase electrical goods from a specialist retailer
                                                                                                                                                                                                                                                                                                                                                                                            • Amazon is the most popular retailer used for electrical goods purchasing
                                                                                                                                                                                                                                                                                                                                                                                              • Service-related issues rank highest for dissatisfaction
                                                                                                                                                                                                                                                                                                                                                                                                • Media World Saturn scores poorly on satisfaction
                                                                                                                                                                                                                                                                                                                                                                                                  • The consumer – Where they shop for electrical goods
                                                                                                                                                                                                                                                                                                                                                                                                    • Specialists dominate
                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 104: Italy: Where they bought electrical goods in the last 12 months, in-store or online/catalogue, January 2016
                                                                                                                                                                                                                                                                                                                                                                                                    • Amazon enhances its market-leading online position with Prime Now
                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 105: Italy: Where they bought electrical goods in the last 12 months, in-store versus online/catalogue, January 2016
                                                                                                                                                                                                                                                                                                                                                                                                    • Average age and affluence
                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 106: Italy: Where they bought electrical goods, by age and income, January 2016
                                                                                                                                                                                                                                                                                                                                                                                                    • The consumer – Levels of satisfaction
                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 107: Italy: Levels of satisfaction with last electricals retailer purchased from, January 2016
                                                                                                                                                                                                                                                                                                                                                                                                    • Satisfaction with specific retailers
                                                                                                                                                                                                                                                                                                                                                                                                      • Media World Saturn
                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 108: Italy: Those agreeing they were satisfied at Media World Saturn relative to electrical retailer average, January 2016
                                                                                                                                                                                                                                                                                                                                                                                                      • UniEuro
                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 109: Italy: Those agreeing they were satisfied at UniEuro relative to electrical retailer average, January 2016
                                                                                                                                                                                                                                                                                                                                                                                                      • Euronics
                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 110: Italy: Those agreeing they were satisfied at Euronics relative to electrical retailer average, January 2016
                                                                                                                                                                                                                                                                                                                                                                                                      • Amazon
                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 111: Italy: Those agreeing they were satisfied at Amazon relative to electrical retailer average, January 2016
                                                                                                                                                                                                                                                                                                                                                                                                      • Appendix – Data sources, abbreviations and supporting information
                                                                                                                                                                                                                                                                                                                                                                                                        • Abbreviations
                                                                                                                                                                                                                                                                                                                                                                                                          • Data sources
                                                                                                                                                                                                                                                                                                                                                                                                          • Spain

                                                                                                                                                                                                                                                                                                                                                                                                            • Overview
                                                                                                                                                                                                                                                                                                                                                                                                              • What you need to know
                                                                                                                                                                                                                                                                                                                                                                                                                • Areas covered in this report
                                                                                                                                                                                                                                                                                                                                                                                                                  • Executive summary
                                                                                                                                                                                                                                                                                                                                                                                                                    • The market
                                                                                                                                                                                                                                                                                                                                                                                                                      • Spending and inflation
                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 112: Spain: Harmonised indices of consumer prices: year-on-year % change, September 2014-November 2015
                                                                                                                                                                                                                                                                                                                                                                                                                      • Channels of distribution
                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 113: Spain: Estimated distribution of spending on electricals goods, 2015
                                                                                                                                                                                                                                                                                                                                                                                                                      • Sector size and forecast
                                                                                                                                                                                                                                                                                                                                                                                                                        • Leading players
                                                                                                                                                                                                                                                                                                                                                                                                                          • Key metrics
                                                                                                                                                                                                                                                                                                                                                                                                                            • Market shares
                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 114: Spain: Leading specialist electrical retailers: Estimated shares of spending on electricals items, 2015
                                                                                                                                                                                                                                                                                                                                                                                                                            • Online
                                                                                                                                                                                                                                                                                                                                                                                                                              • The consumer
                                                                                                                                                                                                                                                                                                                                                                                                                                • Where they shop
                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 115: Spain: Where they bought electrical goods in the last 12 months, in-store versus online/catalogue, January 2016
                                                                                                                                                                                                                                                                                                                                                                                                                                • Levels of satisfaction
                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 116: Spain: Levels of satisfaction with last electricals retailer purchased from, January 2016
                                                                                                                                                                                                                                                                                                                                                                                                                                • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                  • Issues and insights
                                                                                                                                                                                                                                                                                                                                                                                                                                    • Who will win the omnichannel race?
                                                                                                                                                                                                                                                                                                                                                                                                                                      • The facts
                                                                                                                                                                                                                                                                                                                                                                                                                                        • The implications
                                                                                                                                                                                                                                                                                                                                                                                                                                          • Price and promotions – a changing marketplace
                                                                                                                                                                                                                                                                                                                                                                                                                                            • The facts
                                                                                                                                                                                                                                                                                                                                                                                                                                              • Implications
                                                                                                                                                                                                                                                                                                                                                                                                                                                • The market – What you need to know
                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Market recovers
                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Deflation eases
                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Black Friday event grows
                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Channels of distribution
                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Sector size and forecast
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Spending and Inflation
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Consumer spending picks up in 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 117: Spain: Consumer spending at current prices (incl. VAT), 2010-15
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Inflation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 118: Spain: Harmonised indices of consumer prices – annual % change, 2010-15
                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 119: Spain: Harmonised indices of consumer prices: Annual % change, September 2014-November 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Unit volumes
                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 120: Spain: Unit volume of selected major electrical goods categories, 2010-19
                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 121: Spain: Definitions for unit volume market data
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Channels of distribution
                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Specialists dominate the sector
                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 122: Spain: Estimated distribution of spending on electrical goods, 2014-15
                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 123: Spain: Estimated distribution of spending on electricals goods, 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Sector size and forecast
                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Sector sales recover
                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 124: Spain: Electrical specialists sales, 2010-15
                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 125: Spain: Electrical specialists sales, 2015-20
                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 126: Spain: Electrical specialists sales as share of total spending on electricals, 2010-15
                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Leading players – What you need to know
                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Media Markt stands out
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Leading chains focus on omnichannel
                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Market shares
                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Online electricals spending
                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Amazon leads in the online sector
                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Leading players
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Media Markt growth accelerates in 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Worten – driving omnichannel and a new store concept
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Click & mag drives Fnac omnichannel sales
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 127: Spain: Leading specialists – sales, 2012-15
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 128: Spain: Leading specialists – outlet numbers, 2012-15
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 129: Spain: Leading specialists – sales per outlet, 2012-15
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Market shares
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 130: Spain: Leading electrical specialists – estimated share of all spending on electrical goods, 2012-15
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Online
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Market size
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Online retailers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 131: Spain: Where they bought electrical goods online in the last 12 months, January 2016
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Online shoppers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 132: Spain: Percentage of all individuals having purchased electrical goods online in the past 12 months, selected categories, 2009-15
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • The consumer – What you need to know
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Shopping across channels
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Amazon dominates the online sector
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Consumers are satisfied with product-related issues
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • But less satisfied with services
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Most satisfied with Amazon and El Corte Inglés
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • The consumer – Where they shop for electrical goods
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Non-specialists not far behind specialists
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 133: Spain: Where they bought electrical goods in the last 12 months, in-store or online/catalogue, January 2016
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Amazon dominates the online sector
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 134: Spain: Where they bought electrical goods in the last 12 months, in-store versus online/catalogue, January 2016
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Average age and affluence
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 135: Spain: Where they bought electrical goods, by age and income, January 2016
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 136: Spain: Selected retailers and channels where they bought electrical goods, by age, January 2016
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 137: Spain: Selected retailers where they bought electrical goods, by income, January 2016
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • The consumer – Levels of satisfaction
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Differences in satisfaction levels
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 138: Spain: Levels of satisfaction with last electricals retailer purchased from, January 2016
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Ease of returns ranks higher
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 139: Spain: More detailed levels of satisfaction with last electricals retailer purchased from, January 2016
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 140: Spain: Ranking of satisfaction levels with last electricals retailer purchased from, January 2016
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Satisfaction with specific retailers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Media Markt
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 141: Spain: Those agreeing they were satisfied at Media markt relative to electrical retailer average, January 2016
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • El Corte Inglés
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 142: Spain: Those agreeing they were satisfied with El Corte Inglés relative to electrical retailer average, January 2016
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Amazon
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 143: Spain: Those agreeing they were satisfied with Amazon relative to electrical retailer average, January 2016
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Any grocery store
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 144: Spain: Those agreeing they were satisfied with a grocery store relative to electrical retailer average, January 2016
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Appendix – Data sources, abbreviations and supporting information
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Abbreviations
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Data sources
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • UK

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Overview
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • What you need to know
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Areas covered in this report
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Executive summary
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • The market
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • A decline in spending in 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 145: Consumer spending on all electrical products: market size and forecast (including VAT), 2010-20
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Specialist sector size
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 146: Annual percentage change in the value of sales through electrical goods specialists, 2010-15
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Online
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 147: Estimated percentage of all consumer spending on electrical goods coming through online channels, 2011-15
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Deflation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 148: Consumer prices inflation, annual rate of change, 2010-15
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Leading retailers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Market shares
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 149: Market shares of the leading specialist and non-specialist retailers of electrical goods, 2014 and 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Distribution of spending
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 150: Estimated distribution of spending on electrical goods, 2014 and 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • The consumer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • 77% purchased some electrical goods in the past year
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 151: Types of electrical products purchased in the past 12 months, November 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • And 58% plan to buy some goods in the next year
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 152: Planned purchase of electrical goods in the next 12 months, November 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Where they buy
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 153: Retailers used for electrical goods purchases in the past 12 months, either online or in-store, November 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Satisfaction with retailers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 154: Overall net satisfaction with last electrical buying experience, by criteria, November 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Attitudes to electrical goods retailers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 155: Attitudes towards electrical goods retailers, November 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Black Friday
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 156: Purchase of electrical goods on Black Friday 2015, in-store or online, December 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Issues and insights
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • The importance of stores in the decision making process
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • The facts
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • The implications
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Sainsbury’s and Argos: what does it mean for the electricals market?
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • The facts
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • The implications
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Getting service right
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • The facts
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • The implications
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Black Friday: making sense of it all
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • The facts
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • The implications
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • The market – What you need to know
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Consumer spending falls in 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • A positive year for the specialists
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Channels of distribution
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Deflation remains a downward driver
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Black Friday
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Market drivers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • A good second half of the year for computer and telecoms specialists
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 157: Annual % change in the all retail sales, electrical household appliances and computers & telecoms equipment, non-seasonally adjusted, Jan 2014-Dec 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Prices continue to fall
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 158: Consumer prices inflation, annual rate of change, 2010-15
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • A positive environment for consumers?
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 159: Annual percentage change in earnings versus consumer price index, January 2010-December 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Consumer financial status
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 160: How consumers describe their current financial situation, February 2009-October 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Property market continues to show growth, but renting continues to climb
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 161: Annual Number of UK residential property transactions, non-seasonally adjusted, 2006-15
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 162: Percentage of individuals living in households by tenure, 2010-14
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Market size and forecast
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Spending falls in 2015 but expected to bounce back in 2016
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 163: Consumer spending on all electrical products: market size and forecast (including VAT), 2010-20
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 164: Electrical products: market size and forecast (including Vat), in current and constant prices, 2010-20
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 165: Annual consumer price inflation, by electrical category, 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Segment forecasts
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Household appliances
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 166: Household appliances: segment size and forecast (including VAT), 2010-20
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Computing and telecoms
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 167: Computing and telecoms goods: segment size and forecast (including VAT), 2010-20
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Audio-visual and photographic goods
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 168: Audio-visual and photographic goods: segment size and forecasts (including VAT), 2010-20
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Personal care appliances
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 169: Personal care appliances: segment size and forecast (including VAT), 2010-20
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Segment forecasts: annual data
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 170: Electrical goods segment forecasts (including Vat), 2010-20
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Forecast methodology
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Specialist sector size
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • A good year for specialist retailers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 171: Electrical goods specialists sales relative to all consumer spending on electrical goods (including VAT), 2010-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 172: Electrical goods specialist sector sales (excluding VAT), 2010-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Stores: Back in fashion?
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 173: Share of all online sales by store-based and online-only retailers, by monthly share, 2009-15
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Enterprises and outlets
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 174: Number of retail outlets, 2011-15
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 175: Number or retail enterprises, 2011-15
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Channels of distribution
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Electrical goods specialists recording growth
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 176: Estimated distribution of spending on electrical goods, 2014 and 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • The consumer – What you need to know
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • 77% bought electrical items in 2015…
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • …but only 58% plan to buy in 2016
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Non-specialists the go-to for electricals
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Consumers happy with products, less so service
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Price matching - a differentiating factor but many don’t trust it
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Over a third say they choose where to shop because of after-sales service
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Stores still have a big part to play
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Those who do buy on Black Friday, buy online
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • What they bought
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Mobile phones the most popular purchase
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 177: Types of electrical products purchased in the past 12 months, November 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • New purchases edge up
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 178: Types of electrical products purchased in the past 12 months, November 2013, 2014 and 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Younger consumers more technology focused
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 179: Types of electrical products purchased in the past 12 months, by age, November 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Home-ownership: is it affecting appliance buying?
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 180: Purchasing of household appliances, by home-ownership status, November 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Where they buy
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Non-specialists the go-to for electrical goods
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 181: Retailers used for electrical goods purchases in the past 12 months, either online or in-store, November 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Shopper profiles
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 182: Retailers used for electrical goods purchases in the past 12 months in-store or online, by income and age, November 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Trend data
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 183: Retailers used for electrical goods purchases in the past 12 months, either online or in-store, November 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Online versus in-store
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 184: Channels used to purchase electrical items in the past 12 months, November 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Amazon, unsurprisingly, the dominant player online
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 185: Retailers used for electrical goods purchases in the past 12 months, by online or in-store, November 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Repertoire of retailers used
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 186: Repertoire of retailers used to purchase electrical goods in the past 12 months, November 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Satisfaction with retailers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 187: Overall net satisfaction with last electrical buying experience, by criteria, November 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Key driver analysis
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 188: Key drivers of overall satisfaction with last retailer purchased from, November 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 189: Overall satisfaction with last retailer purchased from – Key driver output, November 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • How the retailers compare
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 190: Overall satisfaction with last retailer used, November 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • How they perform on pricing, range and quality
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 191: Satisfaction with pricing, by retailer last used, November 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 192: Satisfaction with product range, by retailer last used, November 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 193: Satisfaction with stock availability, by retailer last used, November 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 194: Satisfaction with the quality of goods, by retailer last used, November 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Service
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 195: Satisfaction with staff knowledge, by retailer last used, November 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 196: Satisfaction with after-sales service, by retailer last used, November 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Delivery, returns and website use
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 197: Satisfaction with range of delivery options, by retailer last used, November 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 198: Satisfaction with ease of website use, by retailer last used, November 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 199: Satisfaction with the ease of returns, by retailer last used, November 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Methodology
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • What they expect to buy
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 200: Planned purchase of electrical goods in the next 12 months, November 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Planned purchases down
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 201: Planned purchase of electrical goods in the next 12 months, November 2014 and November 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Virtual reality
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 202: Interest in the potential functions of virtual reality headsets, August 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Attitudes towards electrical goods retailers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Price matching schemes
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 203: Attitudes towards retailers’ price matching schemes, November 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 204: Agreement attitudes toward retailers’ price matching schemes, by age, November 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Services
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 205: Attitudes towards services provided or could be provided by retailers, November 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 206: Agreement towards Attitudes to after-sales services provided by retailers, by socio-economic group, November 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Researching and buying electrical goods
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 207: Attitudes towards researching and buying electrical goods, November 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 208: Attitudes towards researching and buying electrical goods, by gender, November 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Black Friday
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 209: Purchase of electrical goods on Black Friday 2015, in-store or online, December 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 210: Purchase of electrical goods on Black Friday 2015, by age, December 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Reasons for buying on Black Friday
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 211: Reasons for buying electrical items on Black Friday 2015, December 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 212: Reasons for not buying electrical items on Black Friday 2015, December 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Key players – What you need to know
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Argos ups the ante with same-day delivery
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Dixons Carphone continues to perform well since merging
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • AO.com continues its strong growth
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Amazon pulls ahead as the largest non-specialist
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Grocers struggle with lower footfall to superstores
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Online sales overtake store sales
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Advertising spend falls
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Amazon’s reputation for service puts it ahead of the competition
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Currys PC World struggles with negative brand associations
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Innovation and launch activity
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Same-day store collection and same-day home delivery
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Immersive electronics experiences
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Bringing the in-store experience into customers’ homes
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Gadget trade-in service
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Personalised Christmas gift wishes campaign
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Space allocation summary
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Space allocation overview
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 213: Leading electricals retailers, summary space allocation, January 2016
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Detailed space summary
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Supermarket in-store electrical department comparisons
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Smart and wearable technology
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 214: Leading electricals retailers, detailed space allocation estimates, January 2016
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 215: Leading electricals retailers, detailed space allocation estimates, January 2016
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Electrical departments as a percentage of total supermarket floor space
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 216: Supermarkets: Electricals department as a percentage of total floor space, January 2016
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Retail product mix
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Estimates
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 217: Leading electricals retailers, summary space allocation, 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 218: Leading electricals retailers, electricals space, 2013/14
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Sales density
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 219: Electricals retailers sales densities by broad product area, 2014/15
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Sales by broad product category
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 220: Electricals retailers, estimated sales, by product, 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 221: Electricals retailers: Estimated market share by broad product area, 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Leading electrical specialists – Key metrics
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Dixons Carphone performing well since merging
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • AO.com continues its strong performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • O2 Telefonica retail sales remain skewed by accounting changes
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Maplin improves its multichannel offer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 222: Leading specialist retailers of electrical goods: total net revenues, 2010-14
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 223: Leading specialist retailers, compound annual growth rates in total net revenues, 2010-14
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Outlets and sales per outlet
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 224: Leading specialist retailers of electrical goods, outlet numbers, 2010-14
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 225: Leading specialist electrical retailers: compound annual growth rate of store numbers, 2010-14
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 226: Leading specialist retailers of electrical goods: Annual sales per outlet, 2010-14
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 227: Leading specialist retailers of electronical goods, compound annual growth rate of annual sales per outlet, 2010-14
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Operating profits and margins
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 228: Leading specialist retailers of electrical goods operating profits, 2010-14
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 229: Leading specialist retailers of electrical goods, operating margins, 2010-14
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Sales area and sales densities
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 230: Selected leading specialist retailers of electrical goods: Total sales area, 2010-14
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 231: Selected leading specialist retailers of electrical goods: annual sales per sq m, 2010-14
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Leading non-specialists – Key metrics
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Amazon pulls ahead despite slower growth
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • John Lewis moves into mobile
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Grocers struggle with lower footfall to superstores
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Smaller non-specialists declining
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 232: Leading non-specialist retailers’ sales of electrical/electronic goods (excluding VAT), 2011-15
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 233: Leading non-specialist retailers: Compound annual growth rates in electrical goods sales, 2011-15
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Argos rolls out digital stores
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • John Lewis reaches Birmingham
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 234: Leading non-specialist retailers of electrical goods, store numbers, 2012-15
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Market shares
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 235: Market shares of the leading specialist and non-specialist retailers of electrical goods, 2014 and 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Online
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Online overtakes store-based sales
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 236: Estimated online sales of electrical goods (including VAT), 2011-15
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 237: Leading online retailers’ estimated shares of online spending on electrical goods, 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Where people shop online
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 238: The Consumer: Where consumers shopped online for electrical goods in the past 12 months, November 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Advertising and marketing activity
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Total 2015 recorded above-the-line, online display and direct mail spend down 12.2%
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 239: Recorded above-the-line, online display and direct mail total advertising expenditure by UK electrical retailers, 2011-15
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Leading electrical retailers ad spend down 9.6%
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 240: Leading UK retail advertisers of electrical products: Recorded above-the-line, online display and direct mail total advertising expenditure, 2011-15
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • TV attracts the most advertising spend
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 241: Leading UK retail advertisers of electrical products: Recorded above-the-line, online display and direct mail total advertising expenditure, by media type, 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Nielsen Media Research coverage
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Brand research
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • What you need to know
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Brand map
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 242: Attitudes towards and usage of selected brands, November and December 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Key brand metrics
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 243: Key metrics for selected brands, November and December 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Brand attitudes: Argos and Currys PC World stand out for their widespread availability
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 244: Attitudes, by brand, November and December 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Brand personality: AO.com benefits from being engaging and accessible
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 245: Brand personality – Macro image, November 2015 and December 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • John Lewis stands out for being authoritative and stylish
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 246: Brand personality – Micro image, November and December 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Brand analysis
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Amazon stands out for its broad customer base
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 247: User profile of Amazon, December 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • John Lewis’ sense of quality appeals to high earners
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 248: User profile of John Lewis, November 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Apple Store divides opinion but is particularly favoured by the young
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 249: User profile of Apple Store, December 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Argos performs well on availability and trust
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 250: User profile of Argos, December 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • AO.com is growing its awareness by delivering a reliable and responsive experience
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 251: User profile of AO.com, December 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Currys PC World struggles to improve negative brand associations
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 252: User profile of Currys PC World, December 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Appendix – Data sources, abbreviations and supporting information
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Data sources
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Financial definitions
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Sales per store, sales per square metre
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Exchange rates
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Consumer research methodology
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • The consumer – Key driver analysis
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 253: Overall satisfaction with last retailer purchased from – Key driver output, November 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 254: Overall satisfaction with last retailer purchased from – Key driver output, November 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Mintel market size definitions
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Forecast methodology
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Specialist sector size
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Abbreviations
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Amazon Europe

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • An evolving offer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Amazon Prime extends its breadth and reach
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • A sense of occasion
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Product development continues
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Delivery gets quicker, but pushes fulfilment costs higher
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Click & Collect points limited to US universities
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Looking ahead
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Growth slows in Europe
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 255: Amazon.com Inc: Group financial performance, 2010-15
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Sales mix
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 256: Amazon: Composition of net sales, 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • AO World

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Launching in the Netherlands…
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • …and possibly Austria
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Collect+ deal widens delivery options
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Enhanced website features
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Expanding audio visual product offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • AO.de sales progressing satisfactorily, but requiring big investment
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 257: AO World Plc: Group financial performance, 2011/12-2014/15
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Apple Retail

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • It’s all about the iPhone
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • The importance of innovation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Apple stores an important to success of the brand
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Worldwide
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 258: Apple Retail: sales and operating profit, 2011-15
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 259: Apple Retail: Outlet data, 2010/11-2016
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Apple Retail UK
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 260: Apple Retail UK: Group financial performance, 2009/10-2014/15
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 261: Apple Retail UK: Outlet data, 2010/11-2016
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 262: Apple Retail: European stores, 2014-16
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Argos

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Possible Sainsbury’s takeover deal casts doubt on future of Argos’ high street stores
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Market-leading store collection and delivery options
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Unique over the counter gadget trade-in service
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Live chat help results in increased purchase satisfaction and online conversion rates
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • New regional hub would boost same-day fulfilment capability
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • First-half FY16
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Trading statement for the 18 weeks to 2 January 2016
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 263: Argos: Group financial performance, 2010/11-2014/15
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 264: Argos: Outlet data, 2010/11-2014/15
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Boulanger/HTM Group

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Targeting high population urban locations
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Latest stores adapted to the digital age
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Adapted well to online
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 265: HTM (Boulanger): Group sales performance, estimated, 2011-15
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 266: HTM (Boulanger): Outlet data, 2011-15
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Conrad Electronic

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • New service concept
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Meeting increased online and retail store demand
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • B2B push on back of small business reputation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 267: Conrad Electronic Germany: Group financial performance, 2010-15
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 268: Conrad Electronic: Outlet data, 2010-15
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Darty Group

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Fnac takeover deal
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Digital strategy
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • First-to-market edge over rivals
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Marketplace widens product offering and enhances price perception
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Rolling out bespoke fitted kitchens offer into more stores
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Capitalising on consumer demand for connected technology
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Customer services offer
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • New store card with upgraded credit offering and loyalty benefits
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 269: Darty Group: Group financial performance, 2010/11-2014/15
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 270: Darty Group: Outlet data, 2010/11-2014/15
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Dixons Carphone

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Connectivity
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Making the most of the store base
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Price matching
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Where next
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 271: Dixons Carphone: Retail brands, by country, 2016
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 272: Dixons Carphone, Like-for-like growth, 2014/15-2015/16
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 273: Dixons Carphone: Group financial performance, 2009/10-2013/14
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 274: Dixons Carphone: Group financial performance, 2013/14-2014/15
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 275: Dixons Carphone: Outlet data, 2009/10-2013/14
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 276: Dixons Carphone: Planned store closures, 2016
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 277: Dixons Carphone: Outlet data, 2013/14-2014/15
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 278: Dixons Carphone, Store portfolio, 2014-15
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • E-Square

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Weaknesses
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Other businesses
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • E-Square
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Electronic Partner
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • E-Square members
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 279: E-Square members, 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 280: E-Square: Estimated retail sales, 2011-15
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 281: E-Square: Members’ approximate store numbers, by country/region, 2011-15
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Germany
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Other Germany
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Denmark
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Finland
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • France
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Greece
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Italy
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Portugal
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Spain
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • UK
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Ukraine
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Kazakhstan
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Euronics International

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 282: Euronics International: Group financial performance, 2010-14
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 283: Euronics International: Outlet data, 2010-14
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Euronics membership
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 284: Euronics: Members, countries and trading names, 2016
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Expert Europe

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • The up-sides
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • The downsides
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Online
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 285: Expert International, online shopping availability, 2016
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 286: Expert Europe: Estimated sales at retail, excl. VAT, 2011-15
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 287: Expert Europe: Outlet data, 2011-15
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Expert Germany
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Expert Italy
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Expert Spain
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Expert France
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Store formats
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Fnac

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Darty deal
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Fnac Kids roll-out completed
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Aiming for market leadership in the fast-growing connected devices sector
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Expanding its digital cultural offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Enhanced marketplace offering puts it in direct competition with Amazon
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 288: Fnac: Group financial performance, 2010-15
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 289: Fnac: Outlet data, 2010-15
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Maplin Electronics

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Bolstering online support for non-store customers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Raising brand awareness of multichannel credentials and in-store advisory service
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Full week of Black Friday sales
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Retro trend for 80s gadgets
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 290: Maplin Electronics Ltd: Group financial performance, 2010-2014/15
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 291: Maplin Electronics Ltd: Outlet data, 2010-2014/15
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Media-Saturn

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Increasing the channels to market
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Adding new store concepts
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Market-leading delivery services
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Encouraging innovation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 292: Media Markt/Saturn: Group financial performance, 2010/11-2014/15
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 293: Media Markt/Saturn: Outlet data, 2010/11-2014/15
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Retail offering

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              Companies Covered

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              To learn more about the companies covered in this report please contact us.

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              Electrical Goods Retailing - Europe - February 2016

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              £2,895.00 (Excl.Tax)