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Electrical Goods Retailing - Europe - May 2011

Mintel has been able to produce forecasts for the electricals sector in 15 of the 19 countries covered in this report series and we expect those combined sector sales to increase by 19.5% between 2011 and 2016 compared to all retail sales growth of 18.7%.

Trading conditions have already improved in the markets that have seen the best economic recoveries, such as Germany and the Nordic markets.

However, the tough economic climate remains problematic in a number of markets and so we expect the likes of Greece, Ireland, Portugal and Spain to struggle through much of the forecast period before seeing a recovery.

As a discretionary spend sector, and one that has faced significant deflation along with competition from the non-specialists, we expect electricals specialists’ sales as a share of all retail sales to fall in five of the 15 European markets between 2011 and 2016.

Strongest growth is actually forecast for Germany, where after a prolonged period of sluggish growth in the retail sector, the strong economic outlook finally appears to be boosting consumer confidence.

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Table of contents

  1. Market in Brief

    • Retail sales forecasts
      • Outlook for electricals retailing
        • Market size and performance
          • The European competitive landscape
          • Report Scope

              • Company coverage
                • Definitions
                  • Retail sector sales
                    • Market sizes
                      • Abbreviations
                        • Technical notes
                          • Financial definitions
                            • Currencies
                              • Country codes
                                • Figure 1: Country codes
                              • VAT
                                • Figure 2: Europe: Standard VAT rates, 2011
                            • European Summary

                              • The European electricals market
                                • Early signs of a 2010 recovery
                                    • Figure 3: Europe: Estimated electricals market size, by country, 2006-10
                                  • Confidence breeding growth
                                      • Figure 4: Europe: Percentage change in consumer spending on electricals (in local currency), 2009-10
                                    • Largest markets in Northern Europe
                                      • Figure 5: Europe: Spending on electricals per capita, 2010
                                    • Consumer attitudes to technology
                                      • Buying new gadgets and appliances
                                        • Figure 6: Europe: Attitudes to the statement “I love to buy new gadgets and appliances”, 2006-10
                                      • Cutting out quality
                                        • Figure 7: Europe: Agreement with the statement “I pay more for products that make my life easier”, 2006-10
                                        • Figure 8: Europe: Agreement with the statement “It’s worth paying extra for quality goods”, 2006-10
                                      • The rise of the internet
                                        • Figure 9: Europe: Agreement with the statement “When I need information the first place I look is the internet”, 2006-10
                                        • Figure 10: Europe: Comparison between change in consumer agreement with the statement “I tend to be influenced by comments/reviews online by other users” with change in agreement with “I feel reassured using products recommended by an expert”, 2006-10
                                      • Electricals specialists
                                        • Specialists feeling the strain
                                            • Figure 11: Europe: Electrical specialists sector sales, by country, 2006-10
                                          • Mixed performance across Europe
                                              • Figure 12: Europe: Electricals specialists’ sector sales growth in local currency, 2009-10
                                            • Europe – Retail competitor analysis
                                              • Leading retailers
                                                  • Figure 13: Top 20 leading electricals retailers, 2009 and 2010
                                                • European market shares
                                                  • Figure 14: Europe: Leading electricals retailers share of electricals specialists’ sales, market share, 2009-10
                                                • European outlook
                                                  • Sector sales forecasts
                                                      • Figure 15: Europe: Sector sales forecasts, 2011 and 2016
                                                  • Austria

                                                      • The electricals market
                                                        • Figure 16: Austria: Consumer expenditure on electricals and related categories, 2005-09
                                                      • Electrical retailers’ sales and forecasts
                                                        • Figure 17: Austria: Electrical retail sales, 2006-11
                                                        • Figure 18: Austria: Electrical retail sales forecasts, 2012-16
                                                      • Leading specialists
                                                        • Figure 19: Austria: Leading electrical specialists, 2010
                                                      • Market shares
                                                        • Figure 20: Austria: Leading electrical specialists’ market shares, 2010
                                                    • Belgium

                                                        • The electricals market
                                                            • Figure 21: Belgium: Consumer expenditure on electricals and related categories, 2005-09
                                                          • Electricals retailers’ sales and forecasts
                                                            • Figure 22: Belgium: Retail sales, 2006-11
                                                            • Figure 23: Belgium: Retail sales forecasts, 2012-16
                                                          • Retail outlets and enterprises
                                                            • Figure 24: Belgium: Retail businesses, 2003-07
                                                            • Figure 25: Belgium: Electrical retail outlets, 2008
                                                          • Leading specialists
                                                            • Figure 26: Belgium: Leading electricals retailers, 2010
                                                          • Market shares
                                                            • Figure 27: Belgium: Leading retailers’ share of electrical specialists sales, 2010
                                                        • Czech Republic

                                                            • The electricals market
                                                              • Figure 28: Czech Republic: Consumer expenditure electricals and related categories, 2005-09
                                                            • Electricals retailers’ sales and forecasts
                                                                • Figure 29: Czech Republic: Household goods retail sales, 2006-11 (F)
                                                                • Figure 30: Czech Republic: Electrical retail sales forecasts, 2012-16
                                                              • Leading specialists
                                                                • Figure 31: Czech Republic: Leading electricals retailers, 2010
                                                              • Market shares
                                                                • Figure 32: Czech Republic: Leading retailers’ share of electrical specialists’ sales, 2010
                                                            • Denmark

                                                                • The electricals market
                                                                  • Figure 33: Denmark: Consumer expenditure on electricals and related categories, 2006-10
                                                                • Channels of distribution
                                                                  • Sector size and forecast
                                                                    • The economy
                                                                      • The electricals retail sector
                                                                        • Figure 34: Denmark: Electrical retailers’ sales, 2006-09
                                                                        • Figure 35: Denmark: electrical Retailers; sales, 2006-11
                                                                      • Forecast
                                                                        • Figure 36: Denmark: electrical retailers’ sales, 2012-16
                                                                      • Enterprise data
                                                                        • Figure 37: Denmark: Specialist electricals retailers’ enterprise numbers, 2006-08
                                                                      • Leading specialists
                                                                          • Figure 38: Denmark: Leading electricals retailers, 2009
                                                                      • Finland

                                                                          • The electricals market
                                                                            • Figure 39: Finland: Household expenditure on electricals, 2006-10
                                                                          • Channels of distribution
                                                                            • Sector size and forecast
                                                                              • The economy
                                                                                • The electricals retail sector
                                                                                    • Figure 40: Finland: Electrical retailers’ retail sales, 2007-09
                                                                                    • Figure 41: Finland: Electrical retailers’ sales, 2006-11
                                                                                  • Forecast
                                                                                    • Figure 42: Finland: Electrical retailers’ sales, 2012-16
                                                                                  • Outlet and enterprise data
                                                                                    • Figure 43: Finland: Number of electricals retail enterprises, 2007-09
                                                                                    • Figure 44: Finland: Number of electricals retail outlets, 2007-09
                                                                                  • Leading specialists
                                                                                      • Figure 45: Finland: Leading electricals retailers, 2009
                                                                                  • France

                                                                                    • Market in brief
                                                                                      • Broader market environment
                                                                                        • Key points
                                                                                          • Consumer attitudes to electricals
                                                                                            • Impact of the downturn
                                                                                              • Quality counts
                                                                                                • Embracing the internet
                                                                                                  • Caring for the environment
                                                                                                    • Consumer trends
                                                                                                      • Figure 46: Trends in attitudes towards shopping, the internet and technology, France, 2006-10
                                                                                                      • Figure 47: France: % of consumers purchasing products online, 2006-10
                                                                                                    • Competitive context
                                                                                                        • Figure 48: France: Consumer spending on electricals and other selected categories, 2005-09
                                                                                                      • Low consumer confidence leads to declines in electricals spend
                                                                                                        • Rampant deflation
                                                                                                          • White goods remain more robust
                                                                                                            • Figure 49: France: Consumer price index for selected categories, 2001-10
                                                                                                          • Channels of distribution
                                                                                                            • Sector size and forecast
                                                                                                              • Key points
                                                                                                                • Economic outlook
                                                                                                                  • Retail sales forecasts
                                                                                                                      • Figure 50: France: Electricals retail sales, 2006-16
                                                                                                                    • Enterprise data
                                                                                                                      • Figure 51: France: Electricals specialists, enterprise data, 2004-08
                                                                                                                    • Retail competitor analysis
                                                                                                                      • Key findings
                                                                                                                        • Darty leads the way
                                                                                                                          • Fnac the entertainment hub
                                                                                                                            • Bigger Boulanger, goodbye Media Saturn
                                                                                                                              • Buying groups
                                                                                                                                • Figure 52: France: Leading electricals players, 2010
                                                                                                                              • Market shares
                                                                                                                                  • Figure 53: France: Electrical specialists’ market shares,
                                                                                                                                • Website usage
                                                                                                                                    • Figure 54: France: top retail websites, by number of unique visitors, January 2011
                                                                                                                                • Germany

                                                                                                                                  • Market in brief
                                                                                                                                    • Broader market environment
                                                                                                                                      • Implications for electrical retailers
                                                                                                                                        • Consumer attitudes
                                                                                                                                          • Opinion appreciated – but not sought online
                                                                                                                                            • Frugality trumps quality
                                                                                                                                              • Figure 55: Trends in agreement with selected lifestyle statements, Germany, 2006-10
                                                                                                                                            • Who thinks what
                                                                                                                                                • Figure 56: Germany: % of consumers purchasing products online, 2006-10
                                                                                                                                              • Competitive context
                                                                                                                                                • Key findings
                                                                                                                                                  • Consumer spending
                                                                                                                                                      • Figure 57: Germany: Consumer spending on electricals and related goods, by major category, 2005-09
                                                                                                                                                    • Impact of deflation
                                                                                                                                                        • Figure 58: Germany: Consumer prices inflation for selected categories, Jan 2010-Feb 2011
                                                                                                                                                      • Channels of distribution
                                                                                                                                                        • Sector size and forecast
                                                                                                                                                          • Key findings
                                                                                                                                                            • Economic outlook
                                                                                                                                                              • Retail sales and forecasts
                                                                                                                                                                • Technical note
                                                                                                                                                                  • Performance and forecast
                                                                                                                                                                      • Figure 59: Germany: Electrical retail sales, 2006-11 (f)
                                                                                                                                                                      • Figure 60: Germany: Electrical retail sales forecast, 2012-16
                                                                                                                                                                    • Breakdown by sub-category
                                                                                                                                                                      • Figure 61: Germany: Electrical retail sales, 2008
                                                                                                                                                                    • Electricals specialists’ prospects
                                                                                                                                                                      • Outlets, enterprises and sales area
                                                                                                                                                                        • Technical note
                                                                                                                                                                          • Outlets
                                                                                                                                                                            • Figure 62: Germany: Outlet numbers, 2002 and 2007
                                                                                                                                                                          • Enterprises
                                                                                                                                                                            • Figure 63: Germany: Enterprise numbers, 2008
                                                                                                                                                                          • Sales area
                                                                                                                                                                            • Figure 64: Germany: Electricals specialists’ sales area, 2007
                                                                                                                                                                          • Retail competitor analysis
                                                                                                                                                                            • Key findings
                                                                                                                                                                              • Leading specialists
                                                                                                                                                                                • Top operators
                                                                                                                                                                                  • Multichannel moves to underpin top-line growth
                                                                                                                                                                                    • Mixed fortunes for leading voluntary groups
                                                                                                                                                                                      • Product exclusivity
                                                                                                                                                                                        • Others
                                                                                                                                                                                          • Figure 65: Germany: Leading electrical specialists, 2010
                                                                                                                                                                                        • Market shares
                                                                                                                                                                                          • Figure 66: Germany: Leading electrical specialists’ market shares, 2010
                                                                                                                                                                                        • Website usage
                                                                                                                                                                                            • Figure 67: Germany: Top 10 electrical retail websites by number of unique visitors, January 2011
                                                                                                                                                                                        • Greece

                                                                                                                                                                                            • The electricals market
                                                                                                                                                                                                • Figure 68: Greece: Consumer expenditure on electricals and related categories, 2005-09
                                                                                                                                                                                              • Electricals retailers’ sales and forecasts
                                                                                                                                                                                                • Figure 69: Greece: Retail sales, 2006-11
                                                                                                                                                                                                • Figure 70: Greece: Retail sales forecasts, 2012-16
                                                                                                                                                                                              • Retail enterprises
                                                                                                                                                                                                • Figure 71: Greece: Retail businesses, 2003-07
                                                                                                                                                                                              • Leading specialists
                                                                                                                                                                                                  • Figure 72: Greece: Leading electricals retailers, 2010
                                                                                                                                                                                                • Market shares
                                                                                                                                                                                                    • Figure 73: Greece: Leading retailers’ share of electrical specialists sales, 2010
                                                                                                                                                                                                • Hungary

                                                                                                                                                                                                    • The electricals market
                                                                                                                                                                                                        • Figure 74: Hungary: Consumer expenditure on electricals and related categories, 2005-09
                                                                                                                                                                                                      • Electricals retailers’ sales and forecasts
                                                                                                                                                                                                        • Figure 75: Hungary: Retail sales, 2006-11
                                                                                                                                                                                                        • Figure 76: Hungary: Retail sales forecasts, 2012-16
                                                                                                                                                                                                      • Retail outlets and enterprises
                                                                                                                                                                                                        • Figure 77: Hungary: Retail businesses, 2003-08
                                                                                                                                                                                                        • Figure 78: Hungary: Retail outlets, 2005-09
                                                                                                                                                                                                      • Leading specialists
                                                                                                                                                                                                        • Figure 79: Hungary: Leading electricals specialists, 2010
                                                                                                                                                                                                      • Market shares
                                                                                                                                                                                                        • Figure 80: Hungary: Leading retailers’ estimated share of electrical specialists’ sales, 2010
                                                                                                                                                                                                    • Republic of Ireland

                                                                                                                                                                                                        • The electricals market
                                                                                                                                                                                                            • Figure 81: Ireland: Consumer expenditure on electricals and related categories, 2005-09
                                                                                                                                                                                                          • Electricals retailers’ sales and forecasts
                                                                                                                                                                                                            • Figure 82: Ireland: Retail sales, 2006-11
                                                                                                                                                                                                            • Figure 83: Ireland: Retail sales forecasts, 2012-16
                                                                                                                                                                                                          • Retail enterprises
                                                                                                                                                                                                            • Figure 84: Republic of Ireland: Retail businesses, 2003-07
                                                                                                                                                                                                          • Leading specialists
                                                                                                                                                                                                            • Figure 85: Republic of Ireland: Leading electricals retailers, 2010
                                                                                                                                                                                                          • Market shares
                                                                                                                                                                                                            • Figure 86: Republic of Ireland: Leading retailers’ share of electrical specialists sales, 2010
                                                                                                                                                                                                        • Italy

                                                                                                                                                                                                          • Market in brief
                                                                                                                                                                                                            • Broader market environment
                                                                                                                                                                                                              • Implications for electrical retailers
                                                                                                                                                                                                                • On-line purchases
                                                                                                                                                                                                                  • Figure 87: Italy: % of consumers purchasing products online, 2006-10
                                                                                                                                                                                                                • Competitive context
                                                                                                                                                                                                                  • Key points
                                                                                                                                                                                                                    • Consumer spending
                                                                                                                                                                                                                        • Figure 88: Italy: Consumer spending on electrical and related goods, 2005-09
                                                                                                                                                                                                                      • Consumer prices inflation
                                                                                                                                                                                                                          • Figure 89: Italy: Consumer prices inflation for various categories, Jan 2010-Feb 2011
                                                                                                                                                                                                                        • Channels of distribution
                                                                                                                                                                                                                          • Sector size and forecast
                                                                                                                                                                                                                            • Key points
                                                                                                                                                                                                                              • Economic and consumer outlook
                                                                                                                                                                                                                                • Retail sales and forecasts
                                                                                                                                                                                                                                  • Technical note
                                                                                                                                                                                                                                    • Performance and forecast
                                                                                                                                                                                                                                      • Figure 90: Italy: Electrical retail sales, 2006-11 (f)
                                                                                                                                                                                                                                      • Figure 91: Italy: Electrical retail sales forecasts, 2012-16
                                                                                                                                                                                                                                    • Breakdown by sub-category
                                                                                                                                                                                                                                      • Figure 92: Italy: Retail sales indices, 2005-10
                                                                                                                                                                                                                                      • Figure 93: Italy: Electrical retail sales breakdown, 2008
                                                                                                                                                                                                                                    • Outlets and enterprises
                                                                                                                                                                                                                                      • Outlets
                                                                                                                                                                                                                                        • Figure 94: Italy: Number of local units for selected categories, 2007
                                                                                                                                                                                                                                      • Enterprises
                                                                                                                                                                                                                                          • Figure 95: Italy: Enterprise numbers for electricals and related retailers, 2008
                                                                                                                                                                                                                                          • Figure 96: Italy: Enterprise numbers for electricals and related retailers, 2003-07
                                                                                                                                                                                                                                        • Retail competitor analysis
                                                                                                                                                                                                                                          • Key points
                                                                                                                                                                                                                                            • Leading specialists
                                                                                                                                                                                                                                              • Top operators
                                                                                                                                                                                                                                                • Restructuring at UniEuro
                                                                                                                                                                                                                                                  • Online competition growing
                                                                                                                                                                                                                                                    • Product exclusivity
                                                                                                                                                                                                                                                      • Others
                                                                                                                                                                                                                                                          • Figure 97: Italy: Leading electrical specialists, 2010
                                                                                                                                                                                                                                                        • Market shares
                                                                                                                                                                                                                                                          • Figure 98: Italy: Leading electricals specialists’ market shares, 2010
                                                                                                                                                                                                                                                        • Website usage
                                                                                                                                                                                                                                                            • Figure 99: Italy: Top 10 electrical retail websites by number of unique visitors, January 2011
                                                                                                                                                                                                                                                        • Netherlands

                                                                                                                                                                                                                                                            • The electricals market
                                                                                                                                                                                                                                                              • Figure 100: Netherlands: Consumer expenditure on electricals and related categories, 2005-09
                                                                                                                                                                                                                                                            • Electricals retailers’ sales and forecasts
                                                                                                                                                                                                                                                              • Figure 101: Netherlands: Retail sales, 2006-11
                                                                                                                                                                                                                                                              • Figure 102: Netherlands: Retail sales forecasts, 2012-16
                                                                                                                                                                                                                                                              • Figure 103: Netherlands: Retail sales by electrical specialists sub-categories, 2005-10
                                                                                                                                                                                                                                                            • Leading specialists
                                                                                                                                                                                                                                                                • Figure 104: The Netherlands: Leading electricals retailers, 2010
                                                                                                                                                                                                                                                              • Market shares
                                                                                                                                                                                                                                                                • Figure 105: The Netherlands: Leading electrical specialists’ market shares, 2010
                                                                                                                                                                                                                                                            • Norway

                                                                                                                                                                                                                                                                • The electricals market
                                                                                                                                                                                                                                                                  • Figure 106: Norway: Household expenditure on electricals, 2006-10
                                                                                                                                                                                                                                                                • Channels of distribution
                                                                                                                                                                                                                                                                  • Sector size and forecast
                                                                                                                                                                                                                                                                    • The economy
                                                                                                                                                                                                                                                                      • The electricals retail sector
                                                                                                                                                                                                                                                                        • Figure 107: Norway: Electrical retailers’ sales, 2008-09
                                                                                                                                                                                                                                                                        • Figure 108: Norway: Electrical retailers’ sales, 2006-11
                                                                                                                                                                                                                                                                      • Forecast
                                                                                                                                                                                                                                                                        • Figure 109: Norway: Electrical retailers’, 2012-16
                                                                                                                                                                                                                                                                      • Enterprise and outlet data
                                                                                                                                                                                                                                                                        • Figure 110: Norway: Electricals retailers’ enterprise numbers, 2007 and 2008
                                                                                                                                                                                                                                                                        • Figure 111: Norway: electricals retailers’ outlet numbers, 2007 and 2008
                                                                                                                                                                                                                                                                      • Leading specialists
                                                                                                                                                                                                                                                                          • Figure 112: Norway: Leading electricals retailers, 2009
                                                                                                                                                                                                                                                                      • Poland

                                                                                                                                                                                                                                                                          • The electricals market
                                                                                                                                                                                                                                                                              • Figure 113: Poland: Consumer expenditure on electricals and related categories, 2005-09
                                                                                                                                                                                                                                                                            • Electrical retailers’ sales and forecasts
                                                                                                                                                                                                                                                                              • Figure 114: Poland: Electrical specialists’ retail sales, 2008
                                                                                                                                                                                                                                                                              • Figure 115: Poland: Retail sales, 2006-11
                                                                                                                                                                                                                                                                              • Figure 116: Poland: Retail sales forecasts, 2012-16
                                                                                                                                                                                                                                                                            • Leading specialists
                                                                                                                                                                                                                                                                                • Figure 117: Poland: Leading electricals retailers, 2010
                                                                                                                                                                                                                                                                              • Market shares
                                                                                                                                                                                                                                                                                • Figure 118: Poland: Leading electricals retailers’ market shares, 2010
                                                                                                                                                                                                                                                                            • Portugal

                                                                                                                                                                                                                                                                                • The electricals market
                                                                                                                                                                                                                                                                                  • Electricals retailers’ sales and forecasts
                                                                                                                                                                                                                                                                                    • Figure 119: Portugal: Retail sales, 2006-11
                                                                                                                                                                                                                                                                                    • Figure 120: Portugal: Retail sales forecasts, 2012-16
                                                                                                                                                                                                                                                                                  • Retail enterprises
                                                                                                                                                                                                                                                                                    • Figure 121: Portugal: Retail businesses, 2003-07
                                                                                                                                                                                                                                                                                  • Leading specialists
                                                                                                                                                                                                                                                                                      • Figure 122: Portugal: Leading electrical specialists, 2010
                                                                                                                                                                                                                                                                                    • Market shares
                                                                                                                                                                                                                                                                                      • Figure 123: Portugal: Leading retailers’ share of electrical specialists sales, 2010
                                                                                                                                                                                                                                                                                  • Spain

                                                                                                                                                                                                                                                                                    • Market in brief
                                                                                                                                                                                                                                                                                      • Broader market environment
                                                                                                                                                                                                                                                                                        • Implications for electrical retailers
                                                                                                                                                                                                                                                                                          • Consumer attitudes
                                                                                                                                                                                                                                                                                            • Trust but little enthusiasm for online
                                                                                                                                                                                                                                                                                              • Concern for quality but not convenience
                                                                                                                                                                                                                                                                                                  • Figure 124: Trends in agreement with selected lifestyle statements, Spain, 2006-10
                                                                                                                                                                                                                                                                                                • Who thinks what
                                                                                                                                                                                                                                                                                                    • Figure 125: Spain: % of consumers purchasing products online, 2006-10
                                                                                                                                                                                                                                                                                                  • Competitive context
                                                                                                                                                                                                                                                                                                    • Key points
                                                                                                                                                                                                                                                                                                      • Consumer spending
                                                                                                                                                                                                                                                                                                          • Figure 126: Spain: Consumer spending on electricals and related goods, 2005-09
                                                                                                                                                                                                                                                                                                        • Consumer prices inflation
                                                                                                                                                                                                                                                                                                            • Figure 127: Spain: Consumer prices inflation for selected categories, Jan 2010-Feb 2011
                                                                                                                                                                                                                                                                                                          • Channels of distribution
                                                                                                                                                                                                                                                                                                            • Sector size and forecast
                                                                                                                                                                                                                                                                                                              • Key points
                                                                                                                                                                                                                                                                                                                • Economic outlook
                                                                                                                                                                                                                                                                                                                  • Retail sales and forecasts
                                                                                                                                                                                                                                                                                                                    • Technical note
                                                                                                                                                                                                                                                                                                                      • Performance and forecast
                                                                                                                                                                                                                                                                                                                          • Figure 128: Spain: Electrical retail sales, 2006-11 (f)
                                                                                                                                                                                                                                                                                                                          • Figure 129: Spain: Electrical retail sales forecasts, 2012-16
                                                                                                                                                                                                                                                                                                                        • Electricals specialists’ prospects
                                                                                                                                                                                                                                                                                                                          • Outlets, enterprises and sales area
                                                                                                                                                                                                                                                                                                                            • Outlets
                                                                                                                                                                                                                                                                                                                              • Figure 130: Spain: Outlet numbers, 2002 and 2007
                                                                                                                                                                                                                                                                                                                            • Enterprises
                                                                                                                                                                                                                                                                                                                              • Figure 131: Spain: Enterprise numbers, 2004-07
                                                                                                                                                                                                                                                                                                                              • Figure 132: Spain: Enterprise numbers, 2008
                                                                                                                                                                                                                                                                                                                            • Sales area
                                                                                                                                                                                                                                                                                                                              • Figure 133: Spain: Electricals specialists’ sales area, 2007
                                                                                                                                                                                                                                                                                                                            • Retail competitor analysis
                                                                                                                                                                                                                                                                                                                              • Key points
                                                                                                                                                                                                                                                                                                                                • Leading specialists
                                                                                                                                                                                                                                                                                                                                  • Top operators
                                                                                                                                                                                                                                                                                                                                    • International operators
                                                                                                                                                                                                                                                                                                                                      • Leading voluntary groups
                                                                                                                                                                                                                                                                                                                                        • Refocusing to drive sales
                                                                                                                                                                                                                                                                                                                                          • Online competition growing
                                                                                                                                                                                                                                                                                                                                            • Others
                                                                                                                                                                                                                                                                                                                                                • Figure 134: Spain: Leading electrical specialists, 2010
                                                                                                                                                                                                                                                                                                                                              • Market shares
                                                                                                                                                                                                                                                                                                                                                • Figure 135: Spain: Leading electrical specialists’ market shares, 2010
                                                                                                                                                                                                                                                                                                                                              • Website usage
                                                                                                                                                                                                                                                                                                                                                  • Figure 136: Spain: Top 10 electricals retail websites by number of unique visitors, January 2011
                                                                                                                                                                                                                                                                                                                                              • Sweden

                                                                                                                                                                                                                                                                                                                                                  • The electricals market
                                                                                                                                                                                                                                                                                                                                                    • Figure 137: Sweden: Consumer expenditure on electricals and related categories, 2006-10
                                                                                                                                                                                                                                                                                                                                                  • Channels of distribution
                                                                                                                                                                                                                                                                                                                                                    • Electrical retailers sales & forecasts
                                                                                                                                                                                                                                                                                                                                                      • The economy
                                                                                                                                                                                                                                                                                                                                                        • The electricals retail sector
                                                                                                                                                                                                                                                                                                                                                          • Figure 138: Sweden: Electrical retailers’ sales, 2007-09
                                                                                                                                                                                                                                                                                                                                                          • Figure 139: Sweden: Electrical retailers; sales, 2006-11
                                                                                                                                                                                                                                                                                                                                                        • Forecast
                                                                                                                                                                                                                                                                                                                                                          • Figure 140: Sweden: Electrical retailers’ sales, 2012-16
                                                                                                                                                                                                                                                                                                                                                        • Outlet and enterprise data
                                                                                                                                                                                                                                                                                                                                                          • Figure 141: Sweden: Specialist electricals retailers’ enterprise numbers, 2008-10
                                                                                                                                                                                                                                                                                                                                                          • Figure 142: Sweden: Specialist electricals retailers’ enterprise numbers, 2004-07
                                                                                                                                                                                                                                                                                                                                                        • Leading specialists
                                                                                                                                                                                                                                                                                                                                                            • Figure 143: Sweden: Leading electricals retailers, 2009
                                                                                                                                                                                                                                                                                                                                                        • Switzerland

                                                                                                                                                                                                                                                                                                                                                            • The electricals market
                                                                                                                                                                                                                                                                                                                                                              • Figure 144: Switzerland: Consumer expenditure on relevant categories, 2005-08
                                                                                                                                                                                                                                                                                                                                                            • Electrical retailers’ sales and forecasts
                                                                                                                                                                                                                                                                                                                                                                • Figure 145: Switzerland: Electrical retail sales, 2006-11
                                                                                                                                                                                                                                                                                                                                                                • Figure 146: Switzerland: Electrical retail sales forecasts, 2012-16
                                                                                                                                                                                                                                                                                                                                                              • Leading specialists
                                                                                                                                                                                                                                                                                                                                                                  • Figure 147: Switzerland: Leading electricals retailers, 2010
                                                                                                                                                                                                                                                                                                                                                                • Market shares
                                                                                                                                                                                                                                                                                                                                                                  • Figure 148: Switzerland: Leading electrical specialists’ market shares, 2010
                                                                                                                                                                                                                                                                                                                                                              • United Kingdom

                                                                                                                                                                                                                                                                                                                                                                • Introduction
                                                                                                                                                                                                                                                                                                                                                                  • Definitions
                                                                                                                                                                                                                                                                                                                                                                    • Financial definitions
                                                                                                                                                                                                                                                                                                                                                                      • Abbreviations
                                                                                                                                                                                                                                                                                                                                                                        • Executive Summary
                                                                                                                                                                                                                                                                                                                                                                          • The market
                                                                                                                                                                                                                                                                                                                                                                            • Why should demand improve for the leading specialists?
                                                                                                                                                                                                                                                                                                                                                                              • Forecast
                                                                                                                                                                                                                                                                                                                                                                                • Figure 149: Electricals retailers sales, 2005-15 (f)
                                                                                                                                                                                                                                                                                                                                                                              • Market factors
                                                                                                                                                                                                                                                                                                                                                                                • The consumer
                                                                                                                                                                                                                                                                                                                                                                                  • What consumers buy and where they shop
                                                                                                                                                                                                                                                                                                                                                                                    • Figure 150: Profile of buyers of particular electrical goods, March 2011
                                                                                                                                                                                                                                                                                                                                                                                  • Attitudes to buying electrical goods
                                                                                                                                                                                                                                                                                                                                                                                    • Figure 151: Key attitudes to buying electrical goods, March 2011
                                                                                                                                                                                                                                                                                                                                                                                  • Buying electricals online
                                                                                                                                                                                                                                                                                                                                                                                    • Figure 152: Most popular statements about using the internet for electricals shopping, March 2011
                                                                                                                                                                                                                                                                                                                                                                                  • Target groups
                                                                                                                                                                                                                                                                                                                                                                                    • Figure 153: Electricals market target groups, March 2011
                                                                                                                                                                                                                                                                                                                                                                                  • Retail strategy
                                                                                                                                                                                                                                                                                                                                                                                    • Brands
                                                                                                                                                                                                                                                                                                                                                                                      • Figure 155: Attitudes towards and usage of electrical retail store brands, February 2011
                                                                                                                                                                                                                                                                                                                                                                                    • What we think
                                                                                                                                                                                                                                                                                                                                                                                      • Issues in the Market
                                                                                                                                                                                                                                                                                                                                                                                        • Is there a commoditisation of the market?
                                                                                                                                                                                                                                                                                                                                                                                          • Is the flow of new products drying up?
                                                                                                                                                                                                                                                                                                                                                                                            • How can retailers combat these trends?
                                                                                                                                                                                                                                                                                                                                                                                              • And what is the right format?
                                                                                                                                                                                                                                                                                                                                                                                                • Outlook – how can retailers cope with the pressure on demand?
                                                                                                                                                                                                                                                                                                                                                                                                  • Future Opportunities
                                                                                                                                                                                                                                                                                                                                                                                                    • Trend: Green Technology
                                                                                                                                                                                                                                                                                                                                                                                                      • Trend: Experience is all
                                                                                                                                                                                                                                                                                                                                                                                                        • Internal Market Environment
                                                                                                                                                                                                                                                                                                                                                                                                          • Key points
                                                                                                                                                                                                                                                                                                                                                                                                            • Price deflation
                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 156: UK: Inflation on major electricals categories, 2000-11
                                                                                                                                                                                                                                                                                                                                                                                                              • Spending priorities 2011
                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 157: UK: Extra money spent on, November 2009-February 2011
                                                                                                                                                                                                                                                                                                                                                                                                              • Major product launches
                                                                                                                                                                                                                                                                                                                                                                                                                • e-commerce trends
                                                                                                                                                                                                                                                                                                                                                                                                                  • Online shopping important to the sector
                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 158: UK: Top websites related to the electricals sector purchased from in the last three months, 2008-10
                                                                                                                                                                                                                                                                                                                                                                                                                  • The why of buy?
                                                                                                                                                                                                                                                                                                                                                                                                                    • The future
                                                                                                                                                                                                                                                                                                                                                                                                                      • Internet usage
                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 159: UK: Top electricals retail websites, by number of unique visitors, February 2011
                                                                                                                                                                                                                                                                                                                                                                                                                        • Broader Market Environment
                                                                                                                                                                                                                                                                                                                                                                                                                          • Key points
                                                                                                                                                                                                                                                                                                                                                                                                                            • The economy
                                                                                                                                                                                                                                                                                                                                                                                                                              • Austerity and the recovery
                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 160: GDP, 2005-15
                                                                                                                                                                                                                                                                                                                                                                                                                                • Inflation
                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 161: CPI, 2000-11
                                                                                                                                                                                                                                                                                                                                                                                                                                • Incomes and spending
                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 162: PDI and consumer expenditure, at current prices, 2005-15
                                                                                                                                                                                                                                                                                                                                                                                                                                • Employment
                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 163: Unemployment rate, 1990-2010
                                                                                                                                                                                                                                                                                                                                                                                                                                • Population trends
                                                                                                                                                                                                                                                                                                                                                                                                                                  • Low birth rates
                                                                                                                                                                                                                                                                                                                                                                                                                                    • Ageing population
                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 164: Population, by age, 2005-15
                                                                                                                                                                                                                                                                                                                                                                                                                                    • Competitive Context
                                                                                                                                                                                                                                                                                                                                                                                                                                      • Key points
                                                                                                                                                                                                                                                                                                                                                                                                                                        • Electricals market in context
                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 165: UK: Consumer spending on goods, by major category, 2006-10
                                                                                                                                                                                                                                                                                                                                                                                                                                          • The recession and the recovery
                                                                                                                                                                                                                                                                                                                                                                                                                                            • The impact of innovation
                                                                                                                                                                                                                                                                                                                                                                                                                                              • Strengths and Weaknesses
                                                                                                                                                                                                                                                                                                                                                                                                                                                • Strengths
                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Weaknesses
                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Who’s Innovating?
                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Social media opportunities
                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Brand-building experience
                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Quality of service
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Vending electricals
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Monetising recycling
                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Single product sites
                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Enhancing delivery services
                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Market Size and Forecast
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Key points
                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Market size
                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 166: Electricals retailers sales, 2006-10
                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 167: Electricals retailers sales relative to all retailers sales, 1994-2010
                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Retailers losing share
                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 168: Sales by electricals specialists as % all spending on electrical goods, 2001-10
                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Outlet and enterprise data
                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 169: UK: Electricals retailers, number of outlets and enterprises, 2003-08
                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Prospects
                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Guarded optimism for the specialists
                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Forecast
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 170: Electricals retailers sales, 2005-15
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 171: Electricals retailers sales, 2005-15 (f)
                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Forecast methodology
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Channels of Distribution
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Key points
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 172: UK: Electricals market, estimated channels of distribution, 2010
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Specialists
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Home shopping
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Grocery retailers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Mixed goods retailers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Others
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Retail Competitor Analysis
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Key points
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Leading retailers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 173: UK: Leading electrical retailers, 2009/10
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Market shares
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Technical notes
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 174: UK: Leading retailers’ share of specialists’ sales, 2009/10
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Retail Advertising and Promotion
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Key points
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Resurgence in electricals advertising
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 175: Leading electrical retailers’ advertising spending, 2006-10
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Spending relative to turnover
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 176: Selected electrical retailers’ advertising spending as % of sales, 2006-09
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Spending by media
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 177: Leading electrical retailers’ spending on advertising by media, 2010
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Content and creative
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Brand Research
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Brand map
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 178: Attitudes towards and usage of electrical retail store brands, February 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Brand attitudes
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 179: Attitudes by electrical retail store brand, February 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Brand personality
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 180: Electrical retail store brand personality – macro image, February 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 181: Electrical retail store brand personality – micro image, February 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Correspondence analysis
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Brand experience
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 182: Electrical retail store brand usage, February 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 183: Satisfaction with various electrical retail store brands, February 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 184: Consideration of electrical retail store brands, February 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 185: Consumer perceptions of current electrical retail store brand performance, February 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 186: Electrical retail store brand recommendation – Net Promoter Score, February 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Brand index
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 187: Electrical retail store brand index, February 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 188: Electrical retail store brand index vs. recommendation, February 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Target group analysis
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 189: Target groups, February 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 190: Electrical retail store brand usage, by target groups, February 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Group One – The Conformists
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Group Two – Simply the Best
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Group Three – Shelf Stalkers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Group Four – Habitual Shoppers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Group Five – The Individualists
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • The Consumer – Who Shops Where For Electricals?
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Key points
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Products bought
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 191: Electrical products bought in the last 3 years, March 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Who buys what?
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 192: Profile of buyers of particular electricals goods, March 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Where do people buy brown goods?
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 193: Where consumers bought brown goods, March 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Who buys brown goods and where?
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 194: Profile of brown goods shoppers, March 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Where do people buy white goods?
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 195: Where consumers bought white goods, March 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Who buys white goods and where?
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 196: Profile of white goods shoppers, March 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Trend data
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Brown goods
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 197: Where consumers have bought brown goods, 2005-11
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Where people bought brown goods and what they bought
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 198: Where have they bought audio-visual products, by products purchased in the last 3 years, March 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • White goods
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 199: Where consumers have bought white goods, 2004-11
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Where people bought white goods and what they bought
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 200: Where consumers have bought large domestic appliances in the last three years by most popular electrical products which have been purchased in the last 3 years, March 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Consumer reaction to electricals retailers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Attitudes to Buying Electrical Goods
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Key points
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Buying attitudes
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 201: Attitudes to buying electricals goods, March 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 202: Profiles of consumer attitudes, March 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Attitudes to buying electricals and products bought
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Attitudes to buying electricals and retailers used
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Attitudes to Buying Electricals Online
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Key points
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 203: Attitudes to using the internet for buying electricals, March 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Service
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 204: Profile of consumer attitudes to using the internet for electricals research, March 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Attitudes to using the internet to buy electrical goods by products actually bought
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Attitudes to using the internet to buy electrical goods by retailers used
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Target groups
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 205: Electrical buyers target groups, March 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 206: Electricals buyers target groups, March 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Quality seekers (14%)
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Bargain hunters (26%)
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Replacers (16%)
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Apathetics (44%)
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Consumer Attitudes to Technology
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Key points
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • The rise of new technology fatigue
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 207: Trends in agreement with selected lifestyle statements about technology, GB, 2006-10
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • The impact of the internet
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 208: Trends in agreement with selected lifestyle statements with regards to the internet, GB, 2006-10
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Price elasticity of ethics
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 209: Trends in agreement with selected lifestyle statements, GB, 2006-10
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Appendix – Broader market environment
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Population
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 210: Europe top 5: Population breakdown, by age group, 2005
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 211: Europe top 5: Population breakdown, by age group, 2010
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 212: Europe top 5: Population breakdown, by age group, 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 213: Europe top 5: Population breakdown, by age group, 2020
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • GDP
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 214: Europe top 5: GDP (in current prices), 2000-10
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 215: Europe top 5: GDP growth rates (in constant prices), 2000-10
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Consumer spending
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 216: Europe top 5: Consumer spending (in current prices), 2001-10
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 217: Europe top 5: Consumer spending growth rates (in constant prices), 2001-10
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Consumer prices
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 218: Europe top 5: Consumer prices, 2001- Q1 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Unemployment
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 219: Europe top 5: Average rate of unemployment, 2001-10
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Interest rates
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 220: UK and Eurozone: Interest rates, 2004-Q1 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Consumer confidence
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 221: Europe top 5: Consumer confidence, March 2009-December 2010
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Appendix – Brand research
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 222: Store usage, February 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 223: Store commitment, February 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 224: Store momentum, February 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 225: Store diversity, February 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 226: Store satisfaction, February 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 227: Store recommendation, February 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 228: Store attitude, February 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 229: Store image – Macro image, February 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 230: Store image – Micro image, February 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 231: Profile of target groups, by demographics, February 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 232: Psychographic segmentation, by target groups, February 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 233: Store usage, by target groups, February 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 234: Store index, February 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Appendix – Who shops where for electricals?
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Products bought
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 235: Most popular which electrical products have been purchased in the last 3 years, by demographics, March 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 236: Next most popular which electrical products have been purchased in the last 3 years, by demographics, March 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 237: Other which electrical products have been purchased in the last 3 years, by demographics, March 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Retailers used for brown goods
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • In-store
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 238: Most popular stores where consumers have bought audio-visual products in the last 3 years, by demographics, March 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 239: Next most popular stores where consumers have bought audio-visual products in the last 3 years, by demographics, March 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 240: Other stores where consumers have bought audio-visual products in the last 3 years, by demographics, March 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Online
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 241: Most popular websites where consumers have bought audio-visual products in the last 3 years, by demographics, March 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 242: Next most popular websites where consumers have bought audio-visual products in the last 3 years, by demographics, March 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Retailers used for kitchen appliances
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • In-store
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 243: Most popular stores where consumers have bought Kitchen appliances in the last 3 years, by demographics, March 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 244: Next most popular stores where consumers have bought Kitchen appliances in the last 3 years, by demographics, March 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Online
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 245: Websites where consumers have bought kitchen appliances in the last 3 years, by demographics, March 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Products bought and retailers used
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 246: Where have they bought audio-visual products in the last 3 years by most popular which electrical products have been purchased in the last 3 years, March 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 247: Where have they bought audio-visual products in the last 3 years by next most popular which electrical products have been purchased in the last 3 years, March 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 248: Where have they bought audio-visual products in the last 3 years by other which electrical products have been purchased in the last 3 years, March 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Appendix – Attitudes to buying electrical goods
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 249: Most popular consumer attitudes towards shopping for electricals, by demographics, March 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 250: Next most popular consumer attitudes towards shopping for electricals, by demographics, March 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 251: Other consumer attitudes towards shopping for electricals, by demographics, March 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Attitudes to buying and products bought
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 252: Consumer attitudes towards shopping for electricals by most popular which electrical products have been purchased in the last 3 years, March 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 253: Consumer attitudes towards shopping for electricals by next most popular which electrical products have been purchased in the last 3 years, March 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 254: Consumer attitudes towards shopping for electricals, by other which electrical products have been purchased in the last 3 years, March 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Attitudes to buying electricals and retailers bought from
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 255: Consumer attitudes towards shopping for electricals, by most popular where have they bought ‘In-store’ audio-visual products in the last 3 years, March 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 256: Consumer attitudes towards shopping for electricals, by next most popular where have they bought ‘In-store’ audio-visual products in the last 3 years, March 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 257: Consumer attitudes towards shopping for electricals by most popular where have they bought ‘Online’ audio-visual products in the last 3 years, March 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Appendix – Attitudes to buying electricals online
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 258: Most popular consumer attitudes towards shopping for electricals, March 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 259: Next most popular consumer attitudes towards shopping for electricals, March 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Further analysis
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Attitudes to using the Internet to buy electrical goods by products actually bought
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 260: Consumer attitudes towards shopping for electricals, by most popular which electrical products have been purchased in the last 3 years, March 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 261: Consumer attitudes towards shopping for electricals, by next most popular which electrical products have been purchased in the last 3 years, March 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 262: Consumer attitudes towards shopping for electricals, by other which electrical products have been purchased in the last 3 years, March 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Attitudes to using the Internet to buy electrical goods by retailers used
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 263: Consumer attitudes towards shopping for electricals, by next most popular which ‘In-store’ electrical products have been purchased in the last 3 years, March 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 264: Consumer attitudes towards shopping for electricals, by other which ‘In-store’ electrical products have been purchased in the last 3 years, March 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 265: Consumer attitudes towards shopping for electricals, by most popular which ‘Online’ electrical products have been purchased in the last 3 years, March 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 266: Consumer attitudes towards shopping for electricals by which next most popular ‘Online’ electrical products have been purchased in the last 3 years, March 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 267: Target groups, by demographics, March 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 268: Consumer attitudes towards shopping for electricals, by target groups, March 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 269: Consumer attitudes towards shopping for electricals, March 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 270: Which electrical products have been purchased in the last 3 years, by target groups, March 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Boulanger/HTM Group

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 271: Boulanger: Estimated sales as share of electrical specialists’ sales in France, 2006-10
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Strategic evaluation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • History
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Financial performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 272: Boulanger: Estimated group sales performance, 2006-10
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Store portfolio
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 273: HTM Group/Boulanger: Outlet data, 2006-10
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • e-commerce and home shopping
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Conrad Electronic

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Strategic evaluation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Recent history
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Financial performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 274: Conrad: Estimated group sales performance, 2005-09
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Store portfolio
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • e-commerce and home shopping
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Coop Schweiz (Electricals)

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 275: Coop Schweiz Electricals: Sales as share of electrical specialists’ sales in Switzerland, 2006-10
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Recent history
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Financial performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 276: Coop Schweiz Electricals: Financial performance, 2006-10
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 277: Coop Schweiz Electricals: Market share development versus sales area development, 2006-10
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Store portfolio
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 278: Coop Schweiz Electricals: Outlet data, 2006-10
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • e-commerce and home shopping
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Dexcom

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 279: Dexcom: Estimated sales as share of electrical specialists’ sales in the Netherlands, 2007-10
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Strategic evaluation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • History
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Financial performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 280: Dexcom: Estimated group financial performance, 2007-10
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Store portfolio
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 281: Dexcom: Outlet data, 2005-10
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • e-commerce and home shopping
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Dixons Retail

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 282: Dixons Retail: Group sales as share of electrical specialists’ sales in Europe, 2006-2010
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 283: Dixons retail UK: Sales as share of electrical/pc/telecoms specialists’ sales in UK, 2006-10
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Strategic evaluation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Recent history
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Financial performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 284: Dixons retail: Group financial performance, 2005/06 to 2009/10
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 285: Dixons Retail: First half financial performance, 2010/11
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Store portfolio
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 286: Dixons Retail: Outlet data by country, 2008/09 -2009/10
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 287: Dixons Retail: UK and Ireland Outlet data, 2005/06 to 2009/10
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 288: Dixons Retail: UK new format store numbers, 2009-11
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • e-commerce and home shopping
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • EDA

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Strategic evaluation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Recent history
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 289: EDA: Members and websites by country of operation, 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Financial performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 290: EDA: Estimated retail sales, 2008-10
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Store portfolio
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 291: EDA: Member store numbers, 2008-10
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 292: EDA: Sales mix by purchase volume, 2008/09
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • E-commerce
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 293: EDA: Affiliated online stores, 2010
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • ElectronicPartner

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 294: ElectronicPartner: Estimated sales as share of electrical retailers sales in Germany, 2006-10
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Strategic evaluation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Recent history
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Financial performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 295: ElectronicPartner: Group financial performance, 2006-10
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Store portfolio
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 296: ElectronicPartner: Membership data, 2006-10
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Sales and outlets by country
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 297: ElectronicPartner: Affiliated branded stores and membership, by country, 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • e-commerce and home shopping
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 298: EP: Group and affiliate websites, 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Euronics International

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 299: Euronics: Estimated sales as share of electrical retailers’ sales in Europe, 2006-10
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Strategic evaluation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Recent history
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 300: Euronics: European members and fascia, by country of operation, 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Financial performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 301: Euronics International: Sales, 2001-10
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 302: Euronics International: Retail sales for major countries, 2006 and 2009-10
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Store portfolio and group membership
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Store portfolio
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 303: Euronics International: Outlet data, 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 304: Euronics International: Outlet and membership data 2006-08
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 305: Euronics International: Sales densities and sales per outlet, 2010
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 306: Euronics international, sales mix by purchase volume, 2009
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • e-commerce
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 307: Euronics: European members and fascia, by country of operation, 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Expert International

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Strategic evaluation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • History
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Financial performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 308: Expert: Estimated European retail sales by Country, 2010
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Store portfolio
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 309: Expert: European store numbers, by country, 2009-11
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • e-commerce and home shopping
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 310: Expert International, online shopping availability, 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Fnac

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 311: Fnac: Sales as share of electrical specialists’ sales in France, 2006-10
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Strategic evaluation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • History
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Financial performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 312: Fnac: Group financial performance, 2006-10
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 313: Fnac: Sales by product category, 2010
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Store portfolio
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 314: Fnac: Outlet data, 2005-10
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • e-commerce and home shopping
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Kesa Electricals

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 315: Comet: Sales as share of electrical specialists’ sales in UK, 2006-10
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 316: Darty France: Sales as share of electrical specialists’ sales in France, 2006-10
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Strategic evaluation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Recent history
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Financial performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 317: Kesa Electricals: Group financial performance, 2006/07-2009/10
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 318: Kesa Electricals: First half financial performance, 2009/10 and 2010/11
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Store portfolio
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 319: Kesa Electricals: Outlet data, 2005/06-2009/10
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • e-commerce
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 320: Kesa Electricals: Estimated e-commerce sales, 2005/06-2009/10
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 321: Kesa Electricals: Websites, 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Maplin

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 322: Maplin: Sales as share of electrical specialists’ sales in UK, 2006-10
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Recent history
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Financial performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 323: Maplin: Group financial performance, 2006-10
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 324: Maplin: Direct sales as % of total sales and annual % change in direct sales, 2006-10
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Store portfolio
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 325: Maplin: Outlet data, 2006-10
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • e-commerce and home shopping
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 326: Maplin.co.uk: Profile of unique visitors, three-month average to February 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Media Markt/Saturn

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 327: Media Saturn group: Sales as share of electrical retailers’ sales in Europe, 2006-10
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 328: Media Saturn Germany: Sales as share of electrical retailers’ sales in Germany, 2006-10
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Strategic evaluation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Recent history
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Financial performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 329: Media Markt/Saturn: Financial performance, 2006-10
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Store portfolio
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 330: Media Markt/Saturn: Outlet data, by country, 2006-10
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 331: Media Markt/Saturn, description of outlets, 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • e-commerce and home shopping
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 332: Media Markt/Saturn: Websites by country, March 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Appendix – Broader Market Environment

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Population
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 333: Europe: Population, by age group, 2005
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 334: Europe: Population, by age group, 2010
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 335: Europe: Population, by age group, 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 336: Europe: Population, by age group, 2020
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • GDP
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 337: Europe: GDP (in current prices), 2001-10
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 338: Europe: GDP Growth rates (in constant prices), 2001-10
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Consumer spending
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 339: Europe: Consumer spending (in current prices), 2001-10
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 340: Europe: Consumer spending growth rates (in constant prices), 2001-10
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Consumer prices
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 341: Europe: Consumer prices, 2001-Q1 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Unemployment
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 342: Europe: Average rate of unemployment, 2001-10
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Interest rates
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 343: Europe: Interest rates, 2004-Q1 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Consumer confidence
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 344: Europe: Consumer confidence, Feb 2010-Mar 2011
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Appendix – Consumer Attitudes

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • France
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 345: Trends in agreement with selected lifestyle statements, France, 2006-10
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 346: Agreement with selected lifestyle statements, by demographics, France, 2010
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 347: Agreement with selected lifestyle statements, by demographics, France, 2010
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 348: Agreement with selected lifestyle statements, by demographics, France, 2010
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Germany
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 349: Trends in agreement with selected lifestyle statements, Germany, 2006-10
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 350: Agreement with selected lifestyle statements, by demographics, Germany, 2010
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 351: Agreement with selected lifestyle statements, by demographics, Germany, 2010
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 352: Agreement with selected lifestyle statements, by demographics, Germany, 2010
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Spain
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 353: Trends in agreement with selected lifestyle statements, Spain, 2006-10
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 354: Agreement with selected lifestyle statements, by demographics, Spain, 2010
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 355: Agreement with selected lifestyle statements, by demographics, Spain, 2010
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • UK
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 356: Trends in agreement with selected lifestyle statements, GB, 2006-10
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 357: Agreement with selected lifestyle statements, by demographics, GB, 2010
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 358: Agreement with selected lifestyle statements, by demographics, GB, 2010
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 359: Agreement with selected lifestyle statements, by demographics, GB, 2010

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Companies Covered

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                To learn more about the companies covered in this report please contact us.

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Electrical Goods Retailing - Europe - May 2011

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                £2,895.00 (Excl.Tax)