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Electrical Goods Retailing - France - February 2014

For our report, we surveyed representative samples of consumers. This year our survey asked consumers in the French market:

  • Which retailers, if any, have you bought electrical goods from, either online or in-store, in the last 12 months?
  • Which factors are most important to you when choosing one retailer over another?

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Table of contents

  1. Introduction – Europe

    • Looking at a fragmented market
      • Consumer questions
        • Scope and coverage
          • Definitions
            • Financial definitions
              • Currencies
                • Sales per store, sales per sq m
                  • VAT rates
                    • Abbreviations
                      • Country codes
                      • Executive Summary

                          • Sector size and forecast
                            • Leading specialists
                              • Online
                                • The consumer – Where they shop
                                  • The consumer – What they want
                                    • What we think
                                    • Spending, Inflation and Unit Sales

                                      • Key points
                                          • Figure 1: France: Households consumption expenditure (incl. VAT), at current prices, 2009-13
                                        • Unit volumes
                                          • Figure 2: France: Unit volume sales by electrical gods category, 2009-14
                                          • Figure 3: Market definitions for unit volume sales data
                                        • Inflation
                                          • Figure 4: France: Harmonised indices of consumer prices: Annual % change, Jan 2012-Nov 2013
                                      • Channels of Distribution

                                          • Figure 5: France: Estimated distribution of spending on electrical/electronic goods, 2013
                                      • Sector Size and Forecast

                                        • Key points
                                          • Specialists’ sales and forecasts
                                            • Figure 6: France: Retail sales, (excl. VAT), 2009-13
                                            • Figure 7: France: Retail sales forecasts (excl. VAT), 2013-18
                                            • Figure 8: France: Electrical goods specialists’ sales represented as percentage of consumer spending on electrical goods, 2009-13
                                          • Enterprise and employee numbers
                                            • Figure 9: France: Retail enterprise numbers, 2009-11
                                            • Figure 10: France: Retail employee numbers, full-time equivalent units, 2009-11
                                        • The Leading Specialists – Financials and Outlets

                                          • Key points
                                            • Leading retailers
                                                • Figure 11: France: Leading electrical goods specialists’ revenues, 2011-13
                                                • Figure 12: France: Leading electrical goods specialists’ outlet numbers, 2011-13
                                                • Figure 13: France: Leading electrical goods specialists’ annual sales per outlet, 2011-13
                                            • Leading Specialists – Market Shares

                                                • Figure 14: France: Leading electrical goods specialists’ market shares, 2011-13
                                            • Online

                                              • Key points
                                                • Market size
                                                  • Leading online retailers
                                                    • Figure 15: Major internet retailers’ sales of electrical goods online, (excl vat), 2013 (est)
                                                  • The consumer
                                                    • Figure 16: France: Percentage of all individuals (aged 16-74) having purchased electricals online in the past 12 months, selected categories, 2009-13
                                                    • Figure 17: France: The consumer: Retailers from which electrical goods were purchased online in the past 12 months, leading options, January 2014
                                                • The Consumer – Where they Shop

                                                  • What we asked
                                                    • What we asked
                                                      • Where they shop
                                                          • Figure 18: France: The consumer: Types of stores from which electrical goods were purchased in the past 12 months, whether in-store or online, January 2014
                                                          • Figure 19: France: The consumer: stores from which electrical goods were purchased in the past 12 months, whether in-store or online, January 2014
                                                        • In-store/online split
                                                          • Figure 20: France: The consumer: Types of stores from which electrical goods were purchased in the past 12 months, whether in-store or online, January 2014
                                                          • Figure 21: France: The consumer: Stores from which electrical goods were purchased in the past 12 months, by in-store or online, January 2014
                                                        • Customer profiles
                                                            • Figure 22: France: Leading retailers customer profile by age and income, January 2014
                                                        • The Consumer – What’s Important

                                                          • Key points
                                                            • What we asked
                                                                • Figure 23: France: The consumer: Most important factors in choosing the retailer for electrical goods, January 2014
                                                                • Figure 24: France: The consumer: Ranking of important factors in choosing the retailer for electrical goods, January 2014
                                                                • Figure 25: France profile of who rates which factor, January 2014
                                                            • Amazon Europe

                                                                • What we think
                                                                  • Ease of transaction, excellence of fulfilment
                                                                    • €8 billion electricals sales
                                                                      • A brand as well as a retailer
                                                                        • Popularity across Europe
                                                                          • Figure 26: The consumer: Percentage of respondents having bought electrical goods from Amazon in the past 12 months, November 2013
                                                                        • Company background
                                                                          • Company performance
                                                                              • Figure 27: Amazon Europe: Group sales performance, excl. sales tax, 2008-13
                                                                            • Retail offering
                                                                              • Figure 28: Number of products listed on Amazon.co.uk, by category, December 2013
                                                                              • Figure 29: Amazon.co.uk: Product mix, by number of SKUs, December 2013
                                                                          • Boulanger (group)

                                                                              • What we think
                                                                                • Full integration of the Saturn stores yet to be completed
                                                                                  • Continuing to grow foothold in France by expanding the network
                                                                                    • Focus on online offer development to push growth
                                                                                      • Company background
                                                                                        • Company performance
                                                                                          • Figure 30: Boulanger (group): Group sales performance, excl. sales tax, 2009-13
                                                                                          • Figure 31: HTM Group/Boulanger: Outlet data, 2009-13
                                                                                        • Retail offering
                                                                                        • Conrad Electronic

                                                                                            • What we think
                                                                                              • Benefitting from the rise of online shopping
                                                                                                • Acquisitions to strengthen synergies in marketing, sales and purchasing
                                                                                                  • Company background
                                                                                                    • Company performance
                                                                                                      • Figure 32: Conrad: Estimated group sales performance, excl. sales tax, 2009-13
                                                                                                      • Figure 33: Conrad: Outlet data, 2009-13
                                                                                                    • Retail offering
                                                                                                    • Darty plc

                                                                                                        • What we think
                                                                                                          • Consolidating the business with a focus on the core France and Benelux markets
                                                                                                            • Growth opportunities
                                                                                                              • Company background
                                                                                                                • Company performance
                                                                                                                  • Figure 34: Darty plc: Group financial performance, 2008/09-2012/13
                                                                                                                  • Figure 35: Darty plc: Outlet data, 2008/09-2012/13
                                                                                                                • Retail offering
                                                                                                                • E-Square

                                                                                                                    • What we think
                                                                                                                      • Company background
                                                                                                                          • Figure 36: E-Square: Members and websites, by country of operation, 2014
                                                                                                                          • Figure 37: E-Square: Affiliated online stores, 2014
                                                                                                                        • Company performance
                                                                                                                          • Figure 38: E-Square: Members’ estimated retail sales, by country/region, 2011-13
                                                                                                                          • Figure 39: E-Square: Members’ approximate store numbers, by country/region, 2011-13
                                                                                                                        • Denmark
                                                                                                                          • Finland
                                                                                                                            • France
                                                                                                                              • Germany
                                                                                                                                • Greece
                                                                                                                                  • Italy
                                                                                                                                    • Portugal
                                                                                                                                      • Spain
                                                                                                                                        • UK
                                                                                                                                          • Ukraine
                                                                                                                                            • Retail offering
                                                                                                                                            • Euronics International

                                                                                                                                                • What we think
                                                                                                                                                  • Company background
                                                                                                                                                    • Figure 40: Euronics: Members, countries and trading names, 2014
                                                                                                                                                  • Company performance
                                                                                                                                                    • Figure 41: Euronics International: Group sales performance (excl. VAT), 2009-13
                                                                                                                                                    • Figure 42: Euronics International: Outlet data, 2009-13
                                                                                                                                                    • Figure 43: Euronics International: Sales per outlet, 2009-13
                                                                                                                                                  • Retail offering
                                                                                                                                                  • Expert International (Europe)

                                                                                                                                                      • What we think
                                                                                                                                                        • A tough market place for all
                                                                                                                                                          • Challenging conditions in some markets
                                                                                                                                                            • Behaving more like a multiple
                                                                                                                                                              • Company background
                                                                                                                                                                • Online
                                                                                                                                                                    • Figure 44: Expert International, online shopping availability, 2014
                                                                                                                                                                  • Company performance
                                                                                                                                                                    • Figure 45: Expert: Estimated sales at retail (excl. sales tax), 2009-13
                                                                                                                                                                    • Figure 46: Expert: Outlet data, 2009-13
                                                                                                                                                                  • Expert Germany
                                                                                                                                                                    • Expert Italy
                                                                                                                                                                      • Expert Spain
                                                                                                                                                                        • Expert France
                                                                                                                                                                          • Expert Norway (Expert AS)
                                                                                                                                                                            • Expert Denmark
                                                                                                                                                                              • Expert Finland
                                                                                                                                                                                • Expert Sweden
                                                                                                                                                                                  • Expert Greece
                                                                                                                                                                                    • Expert Czech Republic
                                                                                                                                                                                      • Expert Hungary
                                                                                                                                                                                        • Retail offering
                                                                                                                                                                                          • Store formats
                                                                                                                                                                                          • Fnac

                                                                                                                                                                                              • What we think
                                                                                                                                                                                                • A disappointing float
                                                                                                                                                                                                  • Slow to respond to market changes
                                                                                                                                                                                                    • Building on its reputation
                                                                                                                                                                                                      • In better shape as economy improves
                                                                                                                                                                                                        • Company background
                                                                                                                                                                                                          • Company performance
                                                                                                                                                                                                            • Figure 47: Fnac: Group financial performance, 2008-13
                                                                                                                                                                                                            • Figure 48: Fnac: Sales breakdown, 2009-12
                                                                                                                                                                                                            • Figure 49: Fnac: Group interim financial performance, 2012 and 2013
                                                                                                                                                                                                            • Figure 50: Fnac: Sales breakdown, Interim period 2012 and 2013
                                                                                                                                                                                                            • Figure 51: Fnac: Outlet data, 2008-12
                                                                                                                                                                                                            • Figure 52: Fnac: Store types, 2012
                                                                                                                                                                                                          • Retail offering
                                                                                                                                                                                                          • Appendix – Broader Market Environment

                                                                                                                                                                                                            • Online
                                                                                                                                                                                                              • Figure 53: Europe: Percentage of households with a broadband internet connection, by country, 2009-13
                                                                                                                                                                                                              • Figure 54: Europe: Percentage of all individuals accessing the internet daily, 2009-13
                                                                                                                                                                                                            • Consumer confidence
                                                                                                                                                                                                              • Figure 55: Europe: Consumer confidence levels, February 2013-January 2014
                                                                                                                                                                                                            • Population
                                                                                                                                                                                                              • Figure 56: Europe: Population, total and by age group, 2010
                                                                                                                                                                                                              • Figure 57: Europe: Forecast population, total and by age group, 2015
                                                                                                                                                                                                              • Figure 58: Europe: Forecast population, total and by age group, 2020
                                                                                                                                                                                                            • Gross domestic product
                                                                                                                                                                                                              • Figure 59: Europe: Gross domestic product, at current prices, 2012
                                                                                                                                                                                                              • Figure 60: Europe: Real-terms year-on-year GDP growth, 2009-14
                                                                                                                                                                                                            • Consumer spending
                                                                                                                                                                                                              • Figure 61: Europe: Consumer spending, at current prices, 2012
                                                                                                                                                                                                              • Figure 62: Europe: Real-terms year-on-year growth in consumer spending, 2009-12
                                                                                                                                                                                                            • Inflation
                                                                                                                                                                                                              • Figure 63: Europe: Harmonised indices of consumer prices – Annual % change, all items, 2009-13
                                                                                                                                                                                                              • Figure 64: Europe: Harmonised indices of consumer prices – Annual % change, personal care products, 2009-13
                                                                                                                                                                                                            • Interest rates
                                                                                                                                                                                                              • Figure 65: Europe: Central bank interest rates, 2009-13
                                                                                                                                                                                                          • Appendix – The Consumer – France

                                                                                                                                                                                                              • Figure 66: Most popular stores from where electrical goods were purchased – In-store/Online, by demographics, France, January 2014
                                                                                                                                                                                                              • Figure 67: Next most popular stores from where electrical goods were purchased – In-store/Online, by demographics, France, January 2014
                                                                                                                                                                                                              • Figure 68: Other stores from where electrical goods were purchased – In-store/Online, by demographics, France, January 2014
                                                                                                                                                                                                              • Figure 69: Least popular stores from where electrical goods were purchased – In-store/Online, by demographics, France, January 2014
                                                                                                                                                                                                              • Figure 70: Most popular stores from where electrical goods were purchased – In-store, by demographics, France, January 2014
                                                                                                                                                                                                              • Figure 71: Next most popular stores from where electrical goods were purchased – In-store, by demographics, France, January 2014
                                                                                                                                                                                                              • Figure 72: Other stores from where electrical goods were purchased – In-store, by demographics, France, January 2014
                                                                                                                                                                                                              • Figure 73: Most popular stores from where electrical goods were purchased – Online, by demographics, France, January 2014
                                                                                                                                                                                                              • Figure 74: Next most popular stores from where electrical goods were purchased – Online, by demographics, France, January 2014
                                                                                                                                                                                                              • Figure 75: Other stores from where electrical goods were purchased – Online, by demographics, France, January 2014
                                                                                                                                                                                                              • Figure 76: Least popular stores from where electrical goods were purchased – Online, by demographics, France, January 2014
                                                                                                                                                                                                              • Figure 77: Most popular most important factors in choosing the retailer for electrical goods, by demographics, France, January 2014
                                                                                                                                                                                                              • Figure 78: Next most popular most important factors in choosing the retailer for electrical goods, by demographics, France, January 2014
                                                                                                                                                                                                              • Figure 79: Most important factors in choosing the retailer for electrical goods, by most popular stores from where electrical goods were purchased – In-store/Online, France, January 2014
                                                                                                                                                                                                              • Figure 80: Most important factors in choosing the retailer for electrical goods, by next most popular stores from where electrical goods were purchased – In-store/Online, France, January 2014
                                                                                                                                                                                                              • Figure 81: Most important factors in choosing the retailer for electrical goods, by most popular stores from where electrical goods were purchased – In-store, France, January 2014
                                                                                                                                                                                                              • Figure 82: Most important factors in choosing the retailer for electrical goods, by next most popular stores from where electrical goods were purchased – In-store, France, January 2014
                                                                                                                                                                                                              • Figure 83: Most important factors in choosing the retailer for electrical goods, by most popular stores from where electrical goods were purchased – Online, France, January 2014
                                                                                                                                                                                                              • Figure 84: Most important factors in choosing the retailer for electrical goods, by next most popular stores from where electrical goods were purchased – Online, France, January 2014

                                                                                                                                                                                                          Companies Covered

                                                                                                                                                                                                          To learn more about the companies covered in this report please contact us.

                                                                                                                                                                                                          Electrical Goods Retailing - France - February 2014

                                                                                                                                                                                                          £1,285.00 (Excl.Tax)