Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Electrical Goods Retailing - France - February 2017

“Spending on electricals in France has been in decline for the last five years, but the three largest specialist retail groups have been growing strongly. The market has been transformed by online shopping, but the store-based specialists have generally kept up with the pure-players. The market is undergoing significant structural changes as the acquisition of Darty by Fnac is implemented. The merger of the two leading chains can only increase competition in the market, and we have seen some defensive moves amongst smaller players in the shape of buying alliances. Looking ahead, the key to success lies in combining the strengths of stores and online to create a seamless shopping experience.”
– Natalie Macmillan, Senior European Retail Analyst

For our consumer research this year we asked questions on the following topics:

  • Which electricals products had been purchased over the last year
  • How consumers are shopping: in-store or online
  • Which retailers had been used for electricals shopping
  • Reasons for shopping online or in-store.

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Overview

    • What you need to know
      • Areas covered in this report
      • Executive Summary

          • The market
            • Spending and inflation
              • Figure 1: France: annual percentage growth in spending on electrical items and all spending, 2012-16
            • Channels of distribution
              • Figure 2: France: estimated distribution of spending on electrical/electronic goods, 2016
            • Sector size and forecast
              • Leading players
                • Key metrics
                  • Market shares
                    • Online
                      • The consumer
                        • What electricals they buy
                          • Figure 3: France: types of electrical products purchased, January 2017
                        • How they shop for electricals
                          • Figure 4: France: how they shop for electricals, in-store vs online, January 2017
                        • Where they shop and why
                          • Figure 5: France: where they shop for electricals, whether in-store or online, January 2017
                          • Figure 6: France: reasons for shopping for electricals online and in-store, January 2017
                        • What we think
                        • Issues and Insights

                          • The ongoing integration of online and in-store
                            • The facts
                              • The implications
                                • What can store-based retailers do?
                                  • What can online-only retailers do?
                                    • What will the Fnac/Darty merger mean?
                                      • The facts
                                        • The implications
                                          • For the sector
                                            • For Fnac Darty
                                            • The Market – What You Need to Know

                                              • Growth in economy and electricals spending is low
                                                • Steep deflation on electricals on personal care items
                                                  • Grocers and specialist chains are the main channels
                                                    • Specialists thriving despite weak spending
                                                    • Spending and Inflation

                                                      • Economic growth is sluggish
                                                        • Market size and trend
                                                          • Figure 7: France: consumer spending on electrical items (incl. VAT), 2012-16
                                                          • Figure 8: France: consumer spending on electrical items (annual % change in volumes, 2010 prices), 2011-15
                                                        • Inflation
                                                          • Figure 9: France: consumer prices, Annual % change, 2012-16
                                                          • Figure 10: France: consumer price inflation on electrical items, annual % change, Jan 2015-Dec 2016
                                                      • Product Market Breakdown

                                                          • Figure 11: France: main electricals markets, volume sales, 2011-16
                                                          • Figure 12: France: main electricals markets, volume sales forecasts, 2016-20
                                                      • Channels of Distribution

                                                        • Specialists dominate distribution, with the big players growing share
                                                          • Figure 13: France: where they shop for electrical products, whether in-store or online, by channel, January 2017
                                                        • Hypermarkets losing non-food sales
                                                          • Online expanding fast
                                                            • Figure 14: France: estimated distribution of spending on electrical/electronic goods, 2016
                                                        • Sector Size and Forecast

                                                          • Total retail sales recovered in 2015, further growth anticipated for 2016
                                                            • Electricals retailers’ sales accelerating
                                                              • Figure 15: France: electricals specialists’ sales, excl VAT, 2011-16
                                                              • Figure 16: France: electricals specialists’ sales, forecasts, excl VAT, 2017-21
                                                              • Figure 17: France: electricals retailers’ sales relative to all spending on electricals, 2011-16
                                                          • Leading Players – What You Need to Know

                                                            • Specialists chains are thriving
                                                              • Fnac/Darty integration underway
                                                                • Boulanger in third place, with other players smaller
                                                                  • Defensive buying partnerships
                                                                    • Marketplaces driving growth
                                                                      • Top four generate 40% of sector sales
                                                                        • Online now a vital part of the buying process
                                                                        • Leading Players

                                                                          • The Fnac Darty deal
                                                                            • Defensive buying partnerships
                                                                              • Boulanger and Auchan
                                                                                • Casino/Cdiscount and Conforama:
                                                                                  • Marketplaces
                                                                                    • Furniture/electricals combo retailers also strong
                                                                                      • Independents losing out
                                                                                        • Telecoms specialists
                                                                                            • Figure 18: France: leading specialist electrical retailers, sales, 2013-16
                                                                                            • Figure 19: France: leading specialist electrical retailers, outlet numbers, 2013-16
                                                                                            • Figure 20: France: leading specialist electrical retailers, sales per outlet, 2013-16
                                                                                        • Market Shares

                                                                                            • Figure 21: France: leading specialist electrical retailers: shares of spending on electricals items, 2013-16
                                                                                        • Online

                                                                                          • Online activity and device usage
                                                                                            • Shopping online
                                                                                              • Figure 22: France: online buyers of electrical items in last 12 months, 2012-16
                                                                                            • Online sales
                                                                                              • Leading online players
                                                                                                • Figure 23: France: estimated sales of electricals online by leading retailers, 2013-16
                                                                                                • Figure 24: France: top retail sites by number of unique visitors, October-November 2016
                                                                                            • The Consumer – What You Need to Know

                                                                                              • Mobile devices most popular, particularly amongst men and the young
                                                                                                • Online a well advanced part of the market
                                                                                                  • Specialists dominate
                                                                                                    • Darty and Amazon the key retail brands
                                                                                                      • Online and in-store complementary
                                                                                                      • What Electricals They Buy

                                                                                                        • Men and younger consumers buy most
                                                                                                          • Figure 25: France: types of electrical products purchased, January 2017
                                                                                                        • Opportunities to market to women
                                                                                                          • Figure 26: France: types of electrical products purchased, by gender, January 2017
                                                                                                        • Younger consumers buy more
                                                                                                          • Figure 27: France: types of electrical products purchased, by age, January 2017
                                                                                                        • Technology ownership
                                                                                                          • Figure 28: France: technology products personally owned, Q1 2017
                                                                                                      • How They Shop for Electricals – Online vs In-Store

                                                                                                        • Shopping online almost on a par with in-store
                                                                                                          • Figure 29: France: how they shop for electricals, in-store vs online, January 2017
                                                                                                          • Figure 30: France: how they shop for electricals, in-store vs online, by gender, January 2017
                                                                                                          • Figure 31: France: how they shop for electricals, in-store vs online, by age, January 2017
                                                                                                      • Where They Shop for Electricals and Why

                                                                                                        • Specialists most popular, with Darty leading
                                                                                                          • Figure 32: France: where they shop for electricals, whether in-store or online, January 2017
                                                                                                        • Online: Amazon dominant
                                                                                                            • Figure 33: France: where they shop for electricals, online, January 2017
                                                                                                          • Customer profiles of online shoppers
                                                                                                            • Figure 34: France: profile of those who had bought electricals online, by retailer used, January 2017
                                                                                                          • In-store: Darty leads
                                                                                                            • Figure 35: France: where they shop for electricals, in-store, January 2017
                                                                                                            • Figure 36: France: profile of those who had bought electricals in-store, by retailer used, January 2017
                                                                                                          • Reasons for shopping online and in-store
                                                                                                            • The two are equally important and complementary
                                                                                                              • The physical experience can only be had in-store
                                                                                                                • In-store advice highly valued, with opportunities for all types of retailer
                                                                                                                  • Figure 37: France: reasons for shopping for electricals online and in-store, January 2017
                                                                                                                • Reasons for shopping crossed by individual retailer
                                                                                                                  • Shopping online
                                                                                                                    • Figure 38: France: reasons for shopping for electricals online, by retailer used, January 2017
                                                                                                                  • Shopping in-store
                                                                                                                    • Figure 39: France: reasons for shopping for electricals in-store, by retailer used, January 2017
                                                                                                                • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                                                  • Abbreviations
                                                                                                                    • Data sources
                                                                                                                    • Amazon.com

                                                                                                                        • What we think
                                                                                                                          • Marketplace is growing
                                                                                                                            • Disruptive influence
                                                                                                                              • Does Amazon need stores?
                                                                                                                                • Maturity beckoning?
                                                                                                                                  • Where next?
                                                                                                                                    • Company background
                                                                                                                                      • Company performance
                                                                                                                                        • Figure 40: Amazon.com Inc.: group financial performance, 2011/12-2015/16
                                                                                                                                      • Electricals sales
                                                                                                                                        • Figure 41: Amazon: estimated electricals sales in Europe, 2015-16
                                                                                                                                      • Marketplace
                                                                                                                                        • Retail offering
                                                                                                                                        • Apple Retail

                                                                                                                                            • What we think
                                                                                                                                              • Over-reliance on the iPhone?
                                                                                                                                                • A price rise too far?
                                                                                                                                                  • All about the image
                                                                                                                                                    • Company background
                                                                                                                                                      • Company performance
                                                                                                                                                        • Worldwide
                                                                                                                                                          • Figure 42: Apple Inc.: sales and operating profit, 2012-16
                                                                                                                                                        • Apple Retail UK
                                                                                                                                                          • Figure 43: Apple Retail UK: group financial performance, 2011/12-2015/16
                                                                                                                                                          • Figure 44: Apple Retail UK: outlet data, 2011/12-2015/16
                                                                                                                                                          • Figure 45: Apple Retail: European stores, 2014-17
                                                                                                                                                        • Retail offering
                                                                                                                                                        • E-Square

                                                                                                                                                            • What it does
                                                                                                                                                              • Company background
                                                                                                                                                                • Key figures
                                                                                                                                                                  • Members
                                                                                                                                                                    • Figure 46: E-Square membership, 2016
                                                                                                                                                                  • Sales
                                                                                                                                                                  • Euronics International

                                                                                                                                                                      • What we think
                                                                                                                                                                        • Bringing its members new and innovative products
                                                                                                                                                                          • Brand communication
                                                                                                                                                                            • Bolstering multi-channel proposition
                                                                                                                                                                              • Services add value to physical stores
                                                                                                                                                                                • Company background
                                                                                                                                                                                  • Company performance
                                                                                                                                                                                    • Figure 47: Euronics International: group sales performance, 2011-15
                                                                                                                                                                                    • Figure 48: Euronics International: estimated outlet data, 2011-15
                                                                                                                                                                                  • Retail offering
                                                                                                                                                                                  • Expert Europe

                                                                                                                                                                                      • What we think
                                                                                                                                                                                        • National network, local availability
                                                                                                                                                                                          • Strength in common branding is being eroded
                                                                                                                                                                                            • Increased focus on brand and product expertise and service…
                                                                                                                                                                                              • …and online presence
                                                                                                                                                                                                • Where now?
                                                                                                                                                                                                  • Company background
                                                                                                                                                                                                    • Company performance
                                                                                                                                                                                                      • Figure 49: Expert Europe: group sales performance, 2012-16
                                                                                                                                                                                                      • Figure 50: Expert Europe: outlet data, 2012-16
                                                                                                                                                                                                    • Retail offering
                                                                                                                                                                                                    • Fnac Darty Group

                                                                                                                                                                                                        • What we think
                                                                                                                                                                                                          • Enlarged product offering to better compete with the likes of Amazon
                                                                                                                                                                                                            • Enhanced multichannel offering
                                                                                                                                                                                                              • Increased bargaining power to offer more competitive prices
                                                                                                                                                                                                                • Shortcuts to aid electrical product consumers decision-making process
                                                                                                                                                                                                                  • Company background
                                                                                                                                                                                                                    • Company performance
                                                                                                                                                                                                                        • Figure 51: Fnac Darty: financial performance, pro forma, Q3 2016 and 1st nine months 2016
                                                                                                                                                                                                                        • Figure 52: Fnac Darty: store network, pro forma, 2015-16
                                                                                                                                                                                                                      • Retail offering
                                                                                                                                                                                                                      • HTM Group

                                                                                                                                                                                                                          • What we think
                                                                                                                                                                                                                            • Pushing ahead with geographical expansion
                                                                                                                                                                                                                              • Increasing buying power
                                                                                                                                                                                                                                • Tapping into the potential of the connected home and connected commerce
                                                                                                                                                                                                                                  • Company background
                                                                                                                                                                                                                                    • Company performance
                                                                                                                                                                                                                                      • Figure 53: HTM Group: estimated sales, 2012-16
                                                                                                                                                                                                                                      • Figure 54: HTM Group: outlet data, 2012-16
                                                                                                                                                                                                                                    • Retail offering

                                                                                                                                                                                                                                    Companies Covered

                                                                                                                                                                                                                                    To learn more about the companies covered in this report please contact us.

                                                                                                                                                                                                                                    Electrical Goods Retailing - France - February 2017

                                                                                                                                                                                                                                    US $1,288.43 (Excl.Tax)