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Electrical Goods Retailing - Germany - May 2011

Unemployment is falling, standing at the fourth-lowest in the EU-27 in February 2011 (at 6.3%) , and Germany’s GDP per capita on a purchasing power standards basis is among the highest in the EU.

Following a 0.1% contraction in total consumer spending in 2009, consumer expenditure grew by 2.4% in 2010.

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Table of contents

  1. Market in Brief

    • Report Scope

        • Company coverage
          • Definitions
            • Retail sector sales
              • Market sizes
                • Abbreviations
                  • Technical notes
                    • Financial definitions
                      • Currencies
                        • Country codes
                          • Figure 1: Country codes
                        • VAT
                          • Figure 2: Europe: Standard VAT rates, 2011
                      • Broader Market Environment

                          • Implications for electrical retailers
                          • Consumer Attitudes to Electricals

                              • Opinion appreciated – but not sought online
                                • Frugality trumps quality
                                    • Figure 3: Trends in agreement with selected lifestyle statements, Germany, 2006-10
                                  • Who thinks what
                                      • Figure 4: Germany: % of consumers purchasing products online, 2006-10
                                  • Competitive Context

                                    • Key findings
                                      • Consumer spending
                                          • Figure 5: Germany: Consumer spending on electricals and related goods, by major category, 2005-09
                                        • Impact of deflation
                                            • Figure 6: Germany: Consumer prices inflation for selected categories, Jan 2010-Feb 2011
                                          • Channels of distribution
                                          • Sector Size and Forecast

                                            • Key findings
                                              • Economic outlook
                                                • Retail sales and forecasts
                                                  • Technical note
                                                    • Performance and forecast
                                                        • Figure 7: Germany: Electrical retail sales, 2006-11 (f)
                                                        • Figure 8: Germany: Electrical retail sales forecast, 2012-16
                                                      • Breakdown by sub-category
                                                        • Figure 9: Germany: Electrical retail sales, 2008
                                                      • Electricals specialists’ prospects
                                                        • Outlets, enterprises and sales area
                                                          • Technical note
                                                            • Outlets
                                                              • Figure 10: Germany: Outlet numbers, 2002 and 2007
                                                            • Enterprises
                                                              • Figure 11: Germany: Enterprise numbers, 2008
                                                            • Sales area
                                                              • Figure 12: Germany: Electricals specialists’ sales area, 2007
                                                          • Retail Competitor Analysis

                                                            • Key findings
                                                              • Leading specialists
                                                                • Top operators
                                                                  • Multichannel moves to underpin top-line growth
                                                                    • Mixed fortunes for leading voluntary groups
                                                                      • Product exclusivity
                                                                        • Others
                                                                          • Figure 13: Germany: Leading electrical specialists, 2010
                                                                        • Market shares
                                                                          • Figure 14: Germany: Leading electrical specialists’ market shares, 2010
                                                                        • Website usage
                                                                            • Figure 15: Germany: Top 10 electrical retail websites by number of unique visitors, January 2011
                                                                        • Conrad Electronic

                                                                            • Strategic evaluation
                                                                              • Recent history
                                                                                • Financial performance
                                                                                    • Figure 16: Conrad: Estimated group sales performance, 2005-09
                                                                                  • Store portfolio
                                                                                    • Retail offering
                                                                                      • e-commerce and home shopping
                                                                                      • EDA

                                                                                          • Strategic evaluation
                                                                                            • Recent history
                                                                                                • Figure 17: EDA: Members and websites by country of operation, 2011
                                                                                              • Financial performance
                                                                                                  • Figure 18: EDA: Estimated retail sales, 2008-10
                                                                                                • Store portfolio
                                                                                                  • Figure 19: EDA: Member store numbers, 2008-10
                                                                                                • Retail offering
                                                                                                  • Figure 20: EDA: Sales mix by purchase volume, 2008/09
                                                                                                • E-commerce
                                                                                                  • Figure 21: EDA: Affiliated online stores, 2010
                                                                                              • ElectronicPartner

                                                                                                  • Figure 22: ElectronicPartner: Estimated sales as share of electrical retailers sales in Germany, 2006-10
                                                                                                • Strategic evaluation
                                                                                                  • Recent history
                                                                                                    • Financial performance
                                                                                                      • Figure 23: ElectronicPartner: Group financial performance, 2006-10
                                                                                                    • Store portfolio
                                                                                                      • Figure 24: ElectronicPartner: Membership data, 2006-10
                                                                                                    • Sales and outlets by country
                                                                                                      • Figure 25: ElectronicPartner: Affiliated branded stores and membership, by country, 2011
                                                                                                    • Retail offering
                                                                                                      • e-commerce and home shopping
                                                                                                        • Figure 26: EP: Group and affiliate websites, 2011
                                                                                                    • Euronics International

                                                                                                        • Figure 27: Euronics: Estimated sales as share of electrical retailers’ sales in Europe, 2006-10
                                                                                                      • Strategic evaluation
                                                                                                        • Recent history
                                                                                                          • Figure 28: Euronics: European members and fascia, by country of operation, 2011
                                                                                                        • Financial performance
                                                                                                          • Figure 29: Euronics International: Sales, 2001-10
                                                                                                          • Figure 30: Euronics International: Retail sales for major countries, 2006 and 2009-10
                                                                                                        • Store portfolio and group membership
                                                                                                          • Store portfolio
                                                                                                            • Figure 31: Euronics International: Outlet data, 2011
                                                                                                            • Figure 32: Euronics International: Outlet and membership data 2006-08
                                                                                                            • Figure 33: Euronics International: Sales densities and sales per outlet, 2010
                                                                                                          • Retail offering
                                                                                                            • Figure 34: Euronics international, sales mix by purchase volume, 2009
                                                                                                          • e-commerce
                                                                                                            • Figure 35: Euronics: European members and fascia, by country of operation, 2011
                                                                                                        • Expert International

                                                                                                            • Strategic evaluation
                                                                                                              • History
                                                                                                                • Financial performance
                                                                                                                  • Figure 36: Expert: Estimated European retail sales by Country, 2010
                                                                                                                • Store portfolio
                                                                                                                  • Figure 37: Expert: European store numbers, by country, 2009-11
                                                                                                                • Retail offering
                                                                                                                  • e-commerce and home shopping
                                                                                                                    • Figure 38: Expert International, online shopping availability, 2011
                                                                                                                • Media Markt/Saturn

                                                                                                                    • Figure 39: Media Saturn group: Sales as share of electrical retailers’ sales in Europe, 2006-10
                                                                                                                    • Figure 40: Media Saturn Germany: Sales as share of electrical retailers’ sales in Germany, 2006-10
                                                                                                                  • Strategic evaluation
                                                                                                                    • Recent history
                                                                                                                      • Financial performance
                                                                                                                        • Figure 41: Media Markt/Saturn: Financial performance, 2006-10
                                                                                                                      • Store portfolio
                                                                                                                          • Figure 42: Media Markt/Saturn: Outlet data, by country, 2006-10
                                                                                                                          • Figure 43: Media Markt/Saturn, description of outlets, 2011
                                                                                                                        • Retail offering
                                                                                                                          • e-commerce and home shopping
                                                                                                                            • Figure 44: Media Markt/Saturn: Websites by country, March 2011
                                                                                                                        • Appendix – Broader Market Environment

                                                                                                                          • Population
                                                                                                                            • Figure 45: Europe: Population, by age group, 2005
                                                                                                                            • Figure 46: Europe: Population, by age group, 2010
                                                                                                                            • Figure 47: Europe: Population, by age group, 2015
                                                                                                                            • Figure 48: Europe: Population, by age group, 2020
                                                                                                                          • GDP
                                                                                                                            • Figure 49: Europe: GDP (in current prices), 2001-10
                                                                                                                            • Figure 50: Europe: GDP Growth rates (in constant prices), 2001-10
                                                                                                                          • Consumer spending
                                                                                                                            • Figure 51: Europe: Consumer spending (in current prices), 2001-10
                                                                                                                            • Figure 52: Europe: Consumer spending growth rates (in constant prices), 2001-10
                                                                                                                          • Consumer prices
                                                                                                                            • Figure 53: Europe: Consumer prices, 2001-Q1 2011
                                                                                                                          • Unemployment
                                                                                                                            • Figure 54: Europe: Average rate of unemployment, 2001-10
                                                                                                                          • Interest rates
                                                                                                                            • Figure 55: Europe: Interest rates, 2004-Q1 2011
                                                                                                                          • Consumer confidence
                                                                                                                            • Figure 56: Europe: Consumer confidence, Feb 2010-Mar 2011
                                                                                                                        • Appendix – Consumer Attitudes

                                                                                                                          • Germany
                                                                                                                            • Figure 57: Trends in agreement with selected lifestyle statements, Germany, 2006-10
                                                                                                                            • Figure 58: Agreement with selected lifestyle statements, by demographics, Germany, 2010
                                                                                                                            • Figure 59: Agreement with selected lifestyle statements, by demographics, Germany, 2010
                                                                                                                            • Figure 60: Agreement with selected lifestyle statements, by demographics, Germany, 2010

                                                                                                                        Companies Covered

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                                                                                                                        Electrical Goods Retailing - Germany - May 2011

                                                                                                                        £795.00 (Excl.Tax)