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Electrical Goods Retailing - Italy - February 2014

For our report, we surveyed representative samples of consumers. This year our survey asked consumers in the Italian market:

  • Which retailers, if any, have you bought electrical goods from, either online or in-store, in the last 12 months?
  • Which factors are most important to you when choosing one retailer over another?

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Table of contents

  1. Introduction – Europe

    • Looking at a fragmented market
      • Consumer questions
        • Scope and coverage
          • Definitions
            • Financial definitions
              • Currencies
                • Sales per store, sales per sq m
                  • VAT rates
                    • Abbreviations
                      • Country codes
                      • Executive Summary

                        • Spending and inflation
                          • Sector size and forecast
                            • Leading retailers
                              • Online
                                • The consumer
                                  • What we think
                                  • Spending, Inflation and Unit Sales

                                    • Key points
                                      • Spending growth on a downward path
                                        • Figure 1: Italy: Consumer spending on electrical goods (inc. VAT), at current prices, 2013 (Mintel estimate)
                                        • Figure 2: Italy: Consumer spending (incl. VAT), 2009-13
                                      • Inflation
                                        • Figure 3: Italy: Harmonised indices of consumer prices: Annual % change, JanuaryDecember 2013
                                      • Unit volumes
                                        • Figure 4: Italy: Unit volume sales of selected major electrical goods categories, 2012-14
                                        • Figure 5: Italy: Definitions for unit volume market data
                                    • Channels of distribution

                                        • Figure 6: Italy: Estimated distribution of spending on electrical/electronic goods, 2013
                                    • Sector Size and Forecast

                                      • Key points
                                        • Figure 7: Italy: Electrical retailers sales, excl. sales tax, 2009-13
                                        • Figure 8: Italy: Household goods retailers sales, 2009-13
                                        • Figure 9: Italy: Household goods retailers sales, 2014-18
                                      • Enterprise, outlet and employee numbers
                                        • Figure 10: Italy: Retail enterprises, 2009-11
                                        • Figure 11: Italy: Retail employees, full time equivalents, 2009-11
                                    • The Leading Specialists: Financials and Outlets

                                      • Key points
                                          • Figure 12: Italy: Leading electrical retailers sales, 2011-13
                                          • Figure 13: Italy: Leading electrical retailers outlets, 2011-13
                                          • Figure 14: Italy: Leading electricals retailers sales per outlet, 2011-13
                                      • Leading Specialists: Market Shares

                                          • Figure 15: Italy: Leading electricals retailers, market shares, 2011-13
                                      • Online

                                        • Key points
                                          • Consumer surveys
                                            • Figure 16: Italy: Percentage of all individuals (aged 16-74) having purchased electricals online in the past 12 months, selected categories, 2009-13
                                            • Figure 17: Italy: Online purchasers of electricals in last 12 months, January 2014
                                        • The Consumer: Where they Shop

                                          • Key points
                                              • Figure 18: Italy: The consumer: Retailers from which electrical goods were purchased online in the past 12 months, leading options, January 2014
                                              • Figure 19: Italy: The consumer: Types of stores from which electrical goods were purchased in the past 12 months, by in-store or online, January 2014
                                              • Figure 20: Italy: The consumer: Stores from which electrical goods were purchased in the past 12 months, by in-store or online, January 2014
                                            • Customer profiles
                                                • Figure 21: Italy: Profile of customers, in-store and online, January 2014
                                            • The Consumer: What’s Important

                                              • Key points
                                                • What we asked
                                                    • Figure 22: Italy: The consumer: Most important factors in choosing the retailer for electrical goods, January 2014
                                                    • Figure 23: Italy: The consumer: Ranking of important factors in choosing the retailer for electrical goods, January 2014
                                                • Amazon Europe

                                                    • What we think
                                                      • Ease of transaction, excellence of fulfilment
                                                        • €8 billion electricals sales
                                                          • A brand as well as a retailer
                                                            • Popularity across Europe
                                                              • Figure 24: The consumer: Percentage of respondents having bought electrical goods from Amazon in the past 12 months, November 2013
                                                            • Company background
                                                              • Company performance
                                                                  • Figure 25: Amazon Europe: Group sales performance, excl. sales tax, 2008-13
                                                                • Retail offering
                                                                  • Figure 26: Number of products listed on Amazon.co.uk, by category, December 2013
                                                                  • Figure 27: Amazon.co.uk: Product mix, by number of SKUs, December 2013
                                                              • Darty plc

                                                                  • What we think
                                                                    • Consolidating the business with a focus on the core France and Benelux markets
                                                                      • Growth opportunities
                                                                        • Company background
                                                                          • Company performance
                                                                            • Figure 28: Darty plc: Group financial performance, 2008/09-2012/13
                                                                            • Figure 29: Darty plc: Outlet data, 2008/09-2012/13
                                                                          • Retail offering
                                                                          • Dixons Retail Plc

                                                                              • What we think
                                                                                • Company background
                                                                                  • Company performance
                                                                                    • Figure 30: Dixons retail group: Like-for-like growth, 2012/13 and 2013/14
                                                                                    • Figure 31: Dixons Retail Plc: Group financial performance, 2008/09-2013/14
                                                                                    • Figure 32: Dixons Retail Plc: Outlet data, 2008/09-2012/13
                                                                                  • Retail offering
                                                                                    • Figure 33: Dixons retail: UK sales mix, 2012/13
                                                                                • E-Square

                                                                                    • What we think
                                                                                      • Company background
                                                                                          • Figure 34: E-Square: Members and websites, by country of operation, 2014
                                                                                          • Figure 35: E-Square: Affiliated online stores, 2014
                                                                                        • Company performance
                                                                                          • Figure 36: E-Square: Members’ estimated retail sales, by country/region, 2011-13
                                                                                          • Figure 37: E-Square: Members’ approximate store numbers, by country/region, 2011-13
                                                                                        • Denmark
                                                                                          • Finland
                                                                                            • France
                                                                                              • Germany
                                                                                                • Greece
                                                                                                  • Italy
                                                                                                    • Portugal
                                                                                                      • Spain
                                                                                                        • UK
                                                                                                          • Ukraine
                                                                                                            • Retail offering
                                                                                                            • Euronics International

                                                                                                                • What we think
                                                                                                                  • Company background
                                                                                                                    • Figure 38: Euronics: Members, countries and trading names, 2014
                                                                                                                  • Company performance
                                                                                                                    • Figure 39: Euronics International: Group sales performance (excl. VAT), 2009-13
                                                                                                                    • Figure 40: Euronics International: Outlet data, 2009-13
                                                                                                                    • Figure 41: Euronics International: Sales per outlet, 2009-13
                                                                                                                  • Retail offering
                                                                                                                  • Expert International (Europe)

                                                                                                                      • What we think
                                                                                                                        • A tough market place for all
                                                                                                                          • Challenging conditions in some markets
                                                                                                                            • Behaving more like a multiple
                                                                                                                              • Company background
                                                                                                                                • Online
                                                                                                                                    • Figure 42: Expert International, online shopping availability, 2014
                                                                                                                                  • Company performance
                                                                                                                                    • Figure 43: Expert: Estimated sales at retail (excl. sales tax), 2009-13
                                                                                                                                    • Figure 44: Expert: Outlet data, 2009-13
                                                                                                                                  • Expert Germany
                                                                                                                                    • Expert Italy
                                                                                                                                      • Expert Spain
                                                                                                                                        • Expert France
                                                                                                                                          • Expert Norway (Expert AS)
                                                                                                                                            • Expert Denmark
                                                                                                                                              • Expert Finland
                                                                                                                                                • Expert Sweden
                                                                                                                                                  • Expert Greece
                                                                                                                                                    • Expert Czech Republic
                                                                                                                                                      • Expert Hungary
                                                                                                                                                        • Retail offering
                                                                                                                                                          • Store formats
                                                                                                                                                          • Fnac

                                                                                                                                                              • What we think
                                                                                                                                                                • A disappointing float
                                                                                                                                                                  • Slow to respond to market changes
                                                                                                                                                                    • Building on its reputation
                                                                                                                                                                      • In better shape as economy improves
                                                                                                                                                                        • Company background
                                                                                                                                                                          • Company performance
                                                                                                                                                                            • Figure 45: Fnac: Group financial performance, 2008-13
                                                                                                                                                                            • Figure 46: Fnac: Sales breakdown, 2009-12
                                                                                                                                                                            • Figure 47: Fnac: Group interim financial performance, 2012 and 2013
                                                                                                                                                                            • Figure 48: Fnac: Sales breakdown, Interim period, 2012 and 2013
                                                                                                                                                                            • Figure 49: Fnac: Outlet data, 2008-12
                                                                                                                                                                            • Figure 50: Fnac: Store types, 2012
                                                                                                                                                                          • Retail offering
                                                                                                                                                                          • Media-Saturn

                                                                                                                                                                              • What we think
                                                                                                                                                                                • Online
                                                                                                                                                                                  • Outside Germany
                                                                                                                                                                                    • Ownership
                                                                                                                                                                                      • Company background
                                                                                                                                                                                        • Company performance
                                                                                                                                                                                          • For the nine months to September 2013
                                                                                                                                                                                            • The first quarter of 2013/14 was dull
                                                                                                                                                                                              • Online sales
                                                                                                                                                                                                • Profitability
                                                                                                                                                                                                  • Figure 51: Media Markt/Saturn: Group sales performance, 2008/09-2012/13
                                                                                                                                                                                                  • Figure 52: Media Markt/Saturn: Outlet data, 2008/09-2012/13
                                                                                                                                                                                                • Retail offering
                                                                                                                                                                                                • Appendix – Broader Market Environment

                                                                                                                                                                                                  • Online
                                                                                                                                                                                                    • Figure 53: Europe: Percentage of households with a broadband internet connection, by country, 2009-13
                                                                                                                                                                                                    • Figure 54: Europe: Percentage of all individuals accessing the internet daily, 2009-13
                                                                                                                                                                                                  • Consumer confidence
                                                                                                                                                                                                    • Figure 55: Europe: Consumer confidence levels, February 2013-January 2014
                                                                                                                                                                                                  • Population
                                                                                                                                                                                                    • Figure 56: Europe: Population, total and by age group, 2010
                                                                                                                                                                                                    • Figure 57: Europe: Forecast population, total and by age group, 2015
                                                                                                                                                                                                    • Figure 58: Europe: Forecast population, total and by age group, 2020
                                                                                                                                                                                                  • Gross domestic product
                                                                                                                                                                                                    • Figure 59: Europe: Gross domestic product, at current prices, 2012
                                                                                                                                                                                                    • Figure 60: Europe: Real-terms year-on-year GDP growth, 2009-14
                                                                                                                                                                                                  • Consumer spending
                                                                                                                                                                                                    • Figure 61: Europe: Consumer spending, at current prices, 2012
                                                                                                                                                                                                    • Figure 62: Europe: Real-terms year-on-year growth in consumer spending, 2009-12
                                                                                                                                                                                                  • Inflation
                                                                                                                                                                                                    • Figure 63: Europe: Harmonised indices of consumer prices – Annual % change, all items, 2009-13
                                                                                                                                                                                                    • Figure 64: Europe: Harmonised indices of consumer prices – Annual % change, personal care products, 2009-13
                                                                                                                                                                                                  • Interest rates
                                                                                                                                                                                                    • Figure 65: Europe: Central bank interest rates, 2009-13
                                                                                                                                                                                                • Appendix – The Consumer – Italy

                                                                                                                                                                                                    • Figure 66: Most popular stores from where electrical goods were purchased – In-store/Online, by demographics, Italy, January 2014
                                                                                                                                                                                                    • Figure 67: Next most popular stores from where electrical goods were purchased – In-store/Online, by demographics, Italy, January 2014
                                                                                                                                                                                                    • Figure 68: Other stores from where electrical goods were purchased – In-store/Online, by demographics, Italy, January 2014
                                                                                                                                                                                                    • Figure 69: Least popular stores from where electrical goods were purchased – In-store/Online, by demographics, Italy, January 2014
                                                                                                                                                                                                    • Figure 70: Most popular stores from where electrical goods were purchased – In-store, by demographics, Italy, January 2014
                                                                                                                                                                                                    • Figure 71: Next most popular stores from where electrical goods were purchased – In-store, by demographics, Italy, January 2014
                                                                                                                                                                                                    • Figure 72: Other stores from where electrical goods were purchased – In-store, by demographics, Italy, January 2014
                                                                                                                                                                                                    • Figure 73: Most popular stores from where electrical goods were purchased – Online, by demographics, Italy, January 2014
                                                                                                                                                                                                    • Figure 74: Next most popular stores from where electrical goods were purchased – Online, by demographics, Italy, January 2014
                                                                                                                                                                                                    • Figure 75: Other stores from where electrical goods were purchased – Online, by demographics, Italy, January 2014
                                                                                                                                                                                                    • Figure 76: Least popular stores from where electrical goods were purchased – Online, by demographics, Italy, January 2014
                                                                                                                                                                                                    • Figure 77: Most popular most important factors in choosing the retailer for electrical goods, by demographics, Italy, January 2014
                                                                                                                                                                                                    • Figure 78: Next most popular most important factors in choosing the retailer for electrical goods, by demographics, Italy, January 2014
                                                                                                                                                                                                    • Figure 79: Most important factors in choosing the retailer for electrical goods, by most popular stores from where electrical goods were purchased – In-store/Online, Italy, January 2014
                                                                                                                                                                                                    • Figure 80: Most important factors in choosing the retailer for electrical goods, by next most popular stores from where electrical goods were purchased – In-store/Online, Italy, January 2014
                                                                                                                                                                                                    • Figure 81: Most important factors in choosing the retailer for electrical goods, by other stores from where electrical goods were purchased – In-store/Online, Italy, January 2014
                                                                                                                                                                                                    • Figure 82: Most important factors in choosing the retailer for electrical goods, by most popular stores from where electrical goods were purchased – In-store, Italy, January 2014
                                                                                                                                                                                                    • Figure 83: Most important factors in choosing the retailer for electrical goods, by next most popular stores from where electrical goods were purchased – In-store, Italy, January 2014
                                                                                                                                                                                                    • Figure 84: Most important factors in choosing the retailer for electrical goods, by other stores from where electrical goods were purchased – In-store, Italy, January 2014
                                                                                                                                                                                                    • Figure 85: Most important factors in choosing the retailer for electrical goods, by most popular stores from where electrical goods were purchased – Online, Italy, January 2014
                                                                                                                                                                                                    • Figure 86: Most important factors in choosing the retailer for electrical goods, by next most popular stores from where electrical goods were purchased – Online, Italy, January 2014

                                                                                                                                                                                                Companies Covered

                                                                                                                                                                                                To learn more about the companies covered in this report please contact us.

                                                                                                                                                                                                Electrical Goods Retailing - Italy - February 2014

                                                                                                                                                                                                £1,285.00 (Excl.Tax)