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Electrical Goods Retailing - Italy - May 2011

Unemployment stood at 8.6% in January 2011 (latest), having fluctuated between 8.4% and 8.7% in 2010.

Eurostat recorded a steady decrease in consumer confidence after mid-2010, continuing into January 2011 to stand at -25.9 before a slight recovery to -23.9 in February 2011 (latest).

Total consumer spending fell by 2.0% in 2009 but rose by 2.0% in 2010.

Household appliances saw spending dive by 10% in 2009 but consumer electronics fared much better with sales broadly level on 2008’s figures.

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Table of contents

  1. Market in Brief

    • Report Scope

        • Company coverage
          • Definitions
            • Retail sector sales
              • Market sizes
                • Abbreviations
                  • Technical notes
                    • Financial definitions
                      • Currencies
                        • Country codes
                          • Figure 1: Country codes
                        • VAT
                          • Figure 2: Europe: Standard VAT rates, 2011
                      • Broader Market Environment

                          • Implications for electrical retailers
                            • On-line purchases
                              • Figure 3: Italy: % of consumers purchasing products online, 2006-10
                          • Competitive Context

                            • Key points
                              • Consumer spending
                                  • Figure 4: Italy: Consumer spending on electrical and related goods, 2005-09
                                • Consumer prices inflation
                                    • Figure 5: Italy: Consumer prices inflation for various categories, Jan 2010-Feb 2011
                                  • Channels of distribution
                                  • Sector Size and Forecast

                                    • Key points
                                      • Economic and consumer outlook
                                        • Retail sales and forecasts
                                          • Technical note
                                            • Performance and forecast
                                              • Figure 6: Italy: Electrical retail sales, 2006-11 (f)
                                              • Figure 7: Italy: Electrical retail sales forecasts, 2012-16
                                            • Breakdown by sub-category
                                              • Figure 8: Italy: Retail sales indices, 2005-10
                                              • Figure 9: Italy: Electrical retail sales breakdown, 2008
                                            • Outlets and enterprises
                                              • Outlets
                                                • Figure 10: Italy: Number of local units for selected categories, 2007
                                              • Enterprises
                                                  • Figure 11: Italy: Enterprise numbers for electricals and related retailers, 2008
                                                  • Figure 12: Italy: Enterprise numbers for electricals and related retailers, 2003-07
                                              • Retail Competitor Analysis

                                                • Key points
                                                  • Leading specialists
                                                    • Top operators
                                                      • Restructuring at UniEuro
                                                        • Online competition growing
                                                          • Product exclusivity
                                                            • Others
                                                                • Figure 13: Italy: Leading electrical specialists, 2010
                                                              • Market shares
                                                                • Figure 14: Italy: Leading electricals specialists’ market shares, 2010
                                                              • Website usage
                                                                  • Figure 15: Italy: Top 10 electrical retail websites by number of unique visitors, January 2011
                                                              • Dixons Retail

                                                                  • Figure 16: Dixons Retail: Group sales as share of electrical specialists’ sales in Europe, 2006-2010
                                                                  • Figure 17: Dixons retail UK: Sales as share of electrical/pc/telecoms specialists’ sales in UK, 2006-10
                                                                • Strategic evaluation
                                                                  • Recent history
                                                                    • Financial performance
                                                                      • Figure 18: Dixons retail: Group financial performance, 2005/06 to 2009/10
                                                                      • Figure 19: Dixons Retail: First half financial performance, 2010/11
                                                                    • Store portfolio
                                                                      • Figure 20: Dixons Retail: Outlet data by country, 2008/09 -2009/10
                                                                      • Figure 21: Dixons Retail: UK and Ireland Outlet data, 2005/06 to 2009/10
                                                                      • Figure 22: Dixons Retail: UK new format store numbers, 2009-11
                                                                    • Retail offering
                                                                      • e-commerce and home shopping
                                                                      • EDA

                                                                          • Strategic evaluation
                                                                            • Recent history
                                                                                • Figure 23: EDA: Members and websites by country of operation, 2011
                                                                              • Financial performance
                                                                                  • Figure 24: EDA: Estimated retail sales, 2008-10
                                                                                • Store portfolio
                                                                                  • Figure 25: EDA: Member store numbers, 2008-10
                                                                                • Retail offering
                                                                                  • Figure 26: EDA: Sales mix by purchase volume, 2008/09
                                                                                • E-commerce
                                                                                  • Figure 27: EDA: Affiliated online stores, 2010
                                                                              • ElectronicPartner

                                                                                  • Figure 28: ElectronicPartner: Estimated sales as share of electrical retailers sales in Germany, 2006-10
                                                                                • Strategic evaluation
                                                                                  • Recent history
                                                                                    • Financial performance
                                                                                      • Figure 29: ElectronicPartner: Group financial performance, 2006-10
                                                                                    • Store portfolio
                                                                                      • Figure 30: ElectronicPartner: Membership data, 2006-10
                                                                                    • Sales and outlets by country
                                                                                      • Figure 31: ElectronicPartner: Affiliated branded stores and membership, by country, 2011
                                                                                    • Retail offering
                                                                                      • e-commerce and home shopping
                                                                                        • Figure 32: EP: Group and affiliate websites, 2011
                                                                                    • Euronics International

                                                                                        • Figure 33: Euronics: Estimated sales as share of electrical retailers’ sales in Europe, 2006-10
                                                                                      • Strategic evaluation
                                                                                        • Recent history
                                                                                          • Figure 34: Euronics: European members and fascia, by country of operation, 2011
                                                                                        • Financial performance
                                                                                          • Figure 35: Euronics International: Sales, 2001-10
                                                                                          • Figure 36: Euronics International: Retail sales for major countries, 2006 and 2009-10
                                                                                        • Store portfolio and group membership
                                                                                          • Store portfolio
                                                                                            • Figure 37: Euronics International: Outlet data, 2011
                                                                                            • Figure 38: Euronics International: Outlet and membership data 2006-08
                                                                                            • Figure 39: Euronics International: Sales densities and sales per outlet, 2010
                                                                                          • Retail offering
                                                                                            • Figure 40: Euronics international, sales mix by purchase volume, 2009
                                                                                          • e-commerce
                                                                                            • Figure 41: Euronics: European members and fascia, by country of operation, 2011
                                                                                        • Expert International

                                                                                            • Strategic evaluation
                                                                                              • History
                                                                                                • Financial performance
                                                                                                  • Figure 42: Expert: Estimated European retail sales by Country, 2010
                                                                                                • Store portfolio
                                                                                                  • Figure 43: Expert: European store numbers, by country, 2009-11
                                                                                                • Retail offering
                                                                                                  • e-commerce and home shopping
                                                                                                    • Figure 44: Expert International, online shopping availability, 2011
                                                                                                • Fnac

                                                                                                    • Figure 45: Fnac: Sales as share of electrical specialists’ sales in France, 2006-10
                                                                                                  • Strategic evaluation
                                                                                                    • History
                                                                                                      • Financial performance
                                                                                                        • Figure 46: Fnac: Group financial performance, 2006-10
                                                                                                        • Figure 47: Fnac: Sales by product category, 2010
                                                                                                      • Store portfolio
                                                                                                          • Figure 48: Fnac: Outlet data, 2005-10
                                                                                                        • Retail offering
                                                                                                          • e-commerce and home shopping
                                                                                                          • Kesa Electricals

                                                                                                              • Figure 49: Comet: Sales as share of electrical specialists’ sales in UK, 2006-10
                                                                                                              • Figure 50: Darty France: Sales as share of electrical specialists’ sales in France, 2006-10
                                                                                                            • Strategic evaluation
                                                                                                              • Recent history
                                                                                                                • Financial performance
                                                                                                                  • Figure 51: Kesa Electricals: Group financial performance, 2006/07-2009/10
                                                                                                                  • Figure 52: Kesa Electricals: First half financial performance, 2009/10 and 2010/11
                                                                                                                • Store portfolio
                                                                                                                    • Figure 53: Kesa Electricals: Outlet data, 2005/06-2009/10
                                                                                                                  • Retail offering
                                                                                                                    • e-commerce
                                                                                                                      • Figure 54: Kesa Electricals: Estimated e-commerce sales, 2005/06-2009/10
                                                                                                                      • Figure 55: Kesa Electricals: Websites, 2011
                                                                                                                  • Media Markt/Saturn

                                                                                                                      • Figure 56: Media Saturn group: Sales as share of electrical retailers’ sales in Europe, 2006-10
                                                                                                                      • Figure 57: Media Saturn Germany: Sales as share of electrical retailers’ sales in Germany, 2006-10
                                                                                                                    • Strategic evaluation
                                                                                                                      • Recent history
                                                                                                                        • Financial performance
                                                                                                                          • Figure 58: Media Markt/Saturn: Financial performance, 2006-10
                                                                                                                        • Store portfolio
                                                                                                                            • Figure 59: Media Markt/Saturn: Outlet data, by country, 2006-10
                                                                                                                            • Figure 60: Media Markt/Saturn, description of outlets, 2011
                                                                                                                          • Retail offering
                                                                                                                            • e-commerce and home shopping
                                                                                                                              • Figure 61: Media Markt/Saturn: Websites by country, March 2011
                                                                                                                          • Appendix – Broader Market Environment

                                                                                                                            • Population
                                                                                                                              • Figure 62: Europe: Population, by age group, 2005
                                                                                                                              • Figure 63: Europe: Population, by age group, 2010
                                                                                                                              • Figure 64: Europe: Population, by age group, 2015
                                                                                                                              • Figure 65: Europe: Population, by age group, 2020
                                                                                                                            • GDP
                                                                                                                              • Figure 66: Europe: GDP (in current prices), 2001-10
                                                                                                                              • Figure 67: Europe: GDP Growth rates (in constant prices), 2001-10
                                                                                                                            • Consumer spending
                                                                                                                              • Figure 68: Europe: Consumer spending (in current prices), 2001-10
                                                                                                                              • Figure 69: Europe: Consumer spending growth rates (in constant prices), 2001-10
                                                                                                                            • Consumer prices
                                                                                                                              • Figure 70: Europe: Consumer prices, 2001-Q1 2011
                                                                                                                            • Unemployment
                                                                                                                              • Figure 71: Europe: Average rate of unemployment, 2001-10
                                                                                                                            • Interest rates
                                                                                                                              • Figure 72: Europe: Interest rates, 2004-Q1 2011
                                                                                                                            • Consumer confidence
                                                                                                                              • Figure 73: Europe: Consumer confidence, Feb 2010-Mar 2011

                                                                                                                          Companies Covered

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                                                                                                                          Electrical Goods Retailing - Italy - May 2011

                                                                                                                          £545.00 (Excl.Tax)