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Electrical Goods Retailing - Italy - May 2012

Putting aside Italy’s current financial predicament, the country has fundamental problems in terms of productivity and competitiveness, dragged down by small family companies, entrenched interests and closed-shop professions. The business landscape is dominated by small businesses, which have remained in family ownership and failed to expand, and this has resulted in a lack of capital investment and consequent productivity gains. In retail this has created a relatively fragmented sector. Lower levels of capital investment in the retail sector also result in fewer card-payment points.

What’s more there is the perennial problem of Italy’s north/south divide. The south remains poor and has higher levels of organised crime and corruption. Unemployment, and youth unemployment, is above the national average, and what employment there is is heavily biased towards the public sector. Given the necessary austerity measures being implemented by the government, the south stands to suffer disproportionately.

This report series covers the 19 leading economies of Europe. In total these countries account for around 95% of all European retail sales, excluding Russia. The remaining ten countries are either too small (eg Luxembourg) or are not sufficiently well developed to warrant detailed coverage (eg Romania and Bulgaria). Many of the developing countries plus Russia and Turkey are covered in Mintel’s annual European Retail Handbook, as well as the Mintel report, Retailing in Emerging Markets – Europe, June 2011.

This data in its entirety is contained in the single copy 19-country report, which gives a full overview of electrical goods retailing in Europe. Single country reports are also available for the UK, France, Germany, Spain and Italy.

The focus of the full European report is the electrical goods specialists, which are generally the dominant players in the market. We have produced major profiles of 13 top electrical retail businesses in Europe including the four major buying groups.

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Table of contents

  1. Executive Summary

    • Report Scope and Technical Notes

      • Coverage
        • New for 2012
          • Definitions
            • Retail sector sales
              • Consumer spending
                • Abbreviations
                  • Technical notes
                    • Financial definitions
                      • Currencies
                        • Country codes
                          • Figure 1: Country codes
                        • VAT
                            • Figure 2: Europe: Standard VAT rates, 2010-12
                        • The Market: Economic and Demographic Background

                          • Long-standing economic problems
                            • The economy
                              • Figure 3: Italy: Real-terms, year-on-year GDP growth, Q1 2006-Q1 2012
                              • Figure 4: Italy: Consumer confidence and retail trade confidence, Jan 2011-Mar 2012
                            • Austerity
                              • Consumer price inflation
                                • Figure 5: Harmonised indices of consumer prices, annual % change, Jan 2006-Jan 2012
                              • Unemployment
                                • Figure 6: Italy: Total unemployment and youth unemployment rates, Q1 2009-Q4 2011
                              • Demographics
                                • Implications for electricals retailers
                                  • Economy
                                    • Demographics
                                    • The Market: Consumer Spending on Electricals Categories

                                      • Definitions
                                        • Relative to all spending
                                          • Figure 7: Italy: Spending on core electrical goods categories as % of all consumer spending, current prices, 2007-11
                                          • Figure 8: Italy: Consumer spending on electrical and related goods, 2007-12
                                        • Spending on electricals per capita
                                          • Figure 9: Italy: Annual spend on electrical products per capita, 2007-11
                                      • The Market: Electrical Specialists’ Sector

                                        • Economic and consumer outlook
                                          • Retail sales and forecasts
                                            • Figure 10: Italy: Household goods retail sales, 2007-11
                                            • Figure 11: Italy: Household goods retail sales forecasts, 2012-17
                                          • Enterprises
                                            • Figure 12: Italy: Enterprise numbers for electricals and related retailers, 2009
                                        • The Retailers: Channels of Distribution

                                          • The Retailers: Online

                                            • Percentage of individuals shopping online
                                              • Figure 13: Any online purchase in the last three months, 2007-11
                                              • Figure 14: Online purchase in the last 12 months, 2007-11
                                            • Leading online retailers
                                              • Online competition growing
                                                • Leading websites by visitors
                                                  • Figure 15: Leading electricals retail websites, by total unique visitors, March 2012
                                              • The Retailers: Leading Specialists and Market Shares

                                                  • UniEuro turnaround strategy bearing fruit
                                                    • Kesa puts the brakes on expansion
                                                      • Voluntary and buying groups
                                                        • Figure 16: Italy: Leading electrical specialists, 2011
                                                      • Market shares
                                                        • Figure 17: Italy: Leading electricals specialists’ market shares, 2011
                                                    • Dixons Retail Plc

                                                        • Figure 18: Dixons Retail: Group sales as share of electrical specialists’ sales in Europe, 2008-11
                                                        • Figure 19: Dixons retail UK: Sales as share of electrical/PC/telecoms specialists’ sales in the UK, 2007-11
                                                      • Strategic evaluation
                                                        • Economic climate holds back Renewal and Transformation programme
                                                          • Background
                                                            • Company performance
                                                              • Figure 20: Dixons Retail: Group financial performance, 2007/08-2010/11
                                                              • Figure 21: Dixons Retail: First half financial performance, 2011/12
                                                              • Figure 22: Dixons Retail: sales performance, 2011/12
                                                            • Multi-branded European network moving to larger footprint
                                                              • Figure 23: Dixon Retail: Outlet data, by country, 2009/10 and 2010/11
                                                              • Figure 24: Dixons Retail: Group and UK & Ireland Outlet data, 2007-09 to 2010-11
                                                            • Customer profiles
                                                              • Currys Digital (high street stores)
                                                                • Figure 25: Currys high street shoppers in last three years, by gender, age, and socio-economic group, April 2012
                                                                • Figure 26: Currys Digital shoppers in last three years, by region and working status, April 2012
                                                                • Figure 27: Currys/PC world shoppers in last three years, by gender, age, and socio-economic group, April 2012
                                                                • Figure 28: Currys/PC world shoppers in last three years, by region and working status, April 2012
                                                              • Retail offering
                                                                • E-commerce
                                                                  • Figure 29: Currys: Online consumer demographics, three month average to April 2012
                                                                  • Figure 30: PC World: Online consumer demographics, three month average to April 2012
                                                              • E-Square

                                                                  • Strategic evaluation
                                                                    • Background
                                                                      • Figure 31: E-Square: Members and websites, by country of operation, 2012
                                                                    • EP
                                                                      • Company performance
                                                                        • Figure 32: E-Square: Estimated Retail sales, by country, 2010/11
                                                                        • Figure 33: ElectronicPartner: Group financial performance, 2007-11
                                                                      • Store portfolio
                                                                        • Figure 34: E-Square: Store numbers, by country, 2010/11
                                                                        • Figure 35: ElectronicPartner: Membership data, 2007-11
                                                                        • Figure 36: ElectronicPartner: Affiliated branded stores and membership, by country, 2011
                                                                      • Store formats
                                                                        • Retail offering
                                                                          • E-commerce
                                                                            • Figure 37: E-Square: Affiliated online stores, 2012
                                                                        • Euronics International

                                                                            • Figure 38: Euronics: Estimated sales as share of electrical specialists’ sales in Europe, 2007-11
                                                                            • Figure 39: Euronics: Estimated sales as share of electrical/PC/telecoms specialists’ sales in UK, 2007-11
                                                                          • Strategic evaluation
                                                                            • Background
                                                                              • Figure 40: Euronics: European members and fascia, by country of operation, 2012
                                                                            • Company performance
                                                                              • Figure 41: Euronics International: Sales, 2001-11
                                                                              • Figure 42: Euronics International: Total retail sales for major countries, 2006 and 2009-11
                                                                              • Figure 43: Euronics International: Outlet data 2011-12
                                                                            • Retail offering
                                                                              • E-commerce
                                                                              • Expert Europe

                                                                                  • Strategic evaluation
                                                                                    • Background
                                                                                      • Company performance
                                                                                        • Figure 44: Expert Europe: Sales and outlets, by country, 2010/11
                                                                                      • Retail offering
                                                                                        • E-commerce
                                                                                          • Figure 45: Expert International, online shopping availability, 2012
                                                                                      • Fnac

                                                                                          • Figure 46: Fnac Europe: Sales as share of electrical specialists’ sales in Europe, 2007-11
                                                                                        • Strategic evaluation
                                                                                          • Background
                                                                                            • Company performance
                                                                                              • Figure 47: Fnac: Group financial performance, 2007-11
                                                                                              • Figure 48: Fnac: Sales, by product category, 2011
                                                                                              • Figure 49: Fnac: Outlet data, 2007-11*
                                                                                            • Retail offering
                                                                                              • e-commerce and home shopping
                                                                                              • Kesa Electricals

                                                                                                  • Strategic evaluation
                                                                                                    • Figure 50: Kesa Electricals: Composition of revenues (%), excluding Comet, years to April, 2011 and 2012
                                                                                                    • Figure 51: Sales growth, by segment, total and like-for-like, year ending April 2011
                                                                                                    • Figure 52: Sales growth, by segment, total and like-for-like, year ending April 2012
                                                                                                    • Figure 53: Darty store merchandising emphasising its USP
                                                                                                    • Figure 54: Annual % growth in online sales, by segment, 2010/11 and first-half 2011/12
                                                                                                  • Recent history
                                                                                                    • Company performance
                                                                                                        • Figure 55: Kesa Electricals: Group financial performance, 2006/07-2011/12
                                                                                                        • Figure 56: Kesa Electricals: Group financial performance, H1 2011/12
                                                                                                        • Figure 57: Comet: Group financial performance, H1 2011/12
                                                                                                        • Figure 58: Kesa Electricals: Distribution of stores (%), by segment, excl. Comet, April 2011 and April 2012
                                                                                                        • Figure 59: Kesa Electricals: Store numbers, by country, years ending April, 2007-12
                                                                                                        • Figure 60: Kesa Electricals: Outlet data, 2006/07-2010/11
                                                                                                      • Retail offering
                                                                                                        • E-commerce
                                                                                                          • Figure 61: Kesa Electricals: Estimated e-commerce sales, years ending April, 2007-12
                                                                                                      • Media Markt/Saturn

                                                                                                          • Figure 62: Media Mark/Saturn: Sales as share of electrical retailers’ sales in Europe, 2007-11
                                                                                                        • Strategic evaluation
                                                                                                          • Background
                                                                                                            • Company performance
                                                                                                                • Figure 63: Media Markt/Saturn: Financial performance, 2007-11
                                                                                                                • Figure 64: Media Markt/Saturn: Outlet data, by country, 2007-11
                                                                                                              • Retail offering
                                                                                                                • e-commerce and home shopping
                                                                                                                    • Figure 65: Media Markt/Saturn: Websites, by country, March 2012
                                                                                                                • Appendix – Broader Market Environment

                                                                                                                  • Population
                                                                                                                    • Figure 66: Europe: Population, by age group, 2005
                                                                                                                    • Figure 67: Europe: Population, by age group, 2010
                                                                                                                    • Figure 68: Europe: Population, by age group, 2015
                                                                                                                    • Figure 69: Europe: Population, by age group, 2020
                                                                                                                  • GDP
                                                                                                                    • Figure 70: Europe: GDP, at current prices, 2011
                                                                                                                    • Figure 71: Europe: GDP growth rates, at current prices, 2001-11
                                                                                                                    • Figure 72: Europe: GDP growth rates, at constant prices, 2001-11
                                                                                                                  • Consumer spending
                                                                                                                    • Figure 73: Europe: Households’ consumer spending, at current prices, 2011
                                                                                                                    • Figure 74: Europe: Households’ consumer spending growth rates, at current prices, 2001-11
                                                                                                                    • Figure 75: Europe: Households’ consumer spending growth rates, at constant prices, 2001-11
                                                                                                                  • Consumer prices
                                                                                                                    • Figure 76: Europe: Harmonised index of consumer prices, 2001-11
                                                                                                                  • Unemployment
                                                                                                                    • Figure 77: Europe: Average rate of unemployment, 2001-11
                                                                                                                  • Interest rates
                                                                                                                    • Figure 78: Europe: Interest rates, 2005-Q4 2011
                                                                                                                  • Consumer confidence
                                                                                                                    • Figure 79: Europe: Consumer confidence, Apr 2011-Mar 2012

                                                                                                                Companies Covered

                                                                                                                • AEG Domestic Appliances
                                                                                                                • Argos
                                                                                                                • Bennetts (Retail) Ltd
                                                                                                                • Best Buy Co.
                                                                                                                • Comet Group Ltd
                                                                                                                • Dixons Retail Plc
                                                                                                                • Euronics UK (C.I.H)
                                                                                                                • Facebook, Inc.
                                                                                                                • John Lewis Plc (department store)
                                                                                                                • Panasonic
                                                                                                                • Siemens plc
                                                                                                                • Sony Corporation
                                                                                                                • Tesco Plc
                                                                                                                • Twitter, Inc.
                                                                                                                • YouTube, Inc.
                                                                                                                • Zanussi

                                                                                                                Electrical Goods Retailing - Italy - May 2012

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