Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Electrical Goods Retailing - Spain - February 2014

For our report, we surveyed representative samples of consumers. This year our survey asked consumers in the Spanish market:

  • Which retailers, if any, have you bought electrical goods from, either online or in-store, in the last 12 months?
  • Which factors are most important to you when choosing one retailer over another?

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Introduction – Europe

    • Looking at a fragmented market
      • Consumer questions
        • Scope and coverage
          • Definitions
            • Financial definitions
              • Currencies
                • Sales per store, sales per sq m
                  • VAT rates
                    • Abbreviations
                      • Country codes
                      • Executive Summary

                        • Spending, inflation and unit sales
                          • Sector size and forecast
                            • Leading specialists
                              • Online
                                • The consumer: Where they shop
                                  • The consumer: What’s important
                                    • What we think
                                    • Spending, Inflation and Unit Sales

                                      • Key points
                                        • Market Size
                                          • Sector spend still falling
                                            • Figure 1: Spain: Consumer spending on electrical goods (incl. VAT), 2013 (est)
                                            • Figure 2: Spain: Consumer spending (incl. VAT), 2008-13
                                          • Inflation
                                            • Figure 3: Spain: Harmonised indices of consumer prices: Annual % change, January-December 2013
                                          • Unit volumes
                                            • Figure 4: Spain: Unit volume sales of selected major electrical goods categories, 2012-14
                                            • Figure 5: Spain: Definitions for unit volume market data
                                        • Channels of Distribution

                                            • Figure 6: Electrical goods, estimated channels of distribution, 2013
                                        • Sector Size and Forecast

                                          • Key points
                                              • Figure 7: Spain: Electrical specialists sales, 2008-13
                                              • Figure 8: Spain: Forecast electrical specialists sales, 2014-18
                                            • Enterprise, outlet and employee numbers
                                              • Figure 9: Spain: Electrical specialist outlets and employees, 2008-12
                                          • The Leading Specialists – Financials and Outlets

                                            • Key points
                                                • Figure 10: Spain: Leading retailers: Sales, 2011-13
                                                • Figure 11: Spain: Leading retailers: Outlet numbers, 2011-13
                                                • Figure 12: Spain: Leading retailers: Sales per outlet, 2011-13
                                            • Leading Specialists – Market Shares

                                                • Figure 13: Spain: Leading electrical specialists, share of all spending on electricals, 2011-13
                                            • Online

                                              • Key points
                                                • Market size
                                                  • The consumer
                                                      • Figure 14: Spain: Percentage of all individuals having purchased electricals online in the past 12 months, selected categories, 2009-13
                                                      • Figure 15: Spain: Where consumers have bought electrical goods online, 2013
                                                  • The Consumer – Where they Shop

                                                    • Key points
                                                      • What we asked
                                                        • Media Markt continues to dominate the market
                                                            • Figure 16: Spain: Where they bought electrical goods in the last 12 months, online or in-store, January 2014
                                                          • In-store/online split: Media Markt/Saturn leads in both channels
                                                              • Figure 17: Spain: Where they bought electrical goods in last 12 months, online versus in-store, January 2014
                                                            • Average age and affluence
                                                                • Figure 18: Spain: Where they bought electrical goods, by age and socio-economic group, January 2014
                                                              • By type of retailer
                                                                  • Figure 19: Spain: The consumer: Types of stores from which electrical goods were purchased in the past 12 months, whether in-store or online, January 2014
                                                              • The Consumer – What’s Important

                                                                • Key points
                                                                  • What we asked
                                                                    • Price matters
                                                                        • Figure 20: Spain: Most important factors in choosing the retailer for electrical goods, January 2014
                                                                        • Figure 21: Spain: The consumer: Ranking of important factors in choosing the retailer for electrical goods, January 2014
                                                                    • Amazon Europe

                                                                        • What we think
                                                                          • Ease of transaction, excellence of fulfilment
                                                                            • €8 billion electricals sales
                                                                              • A brand as well as a retailer
                                                                                • Popularity across Europe
                                                                                  • Figure 22: The consumer: Percentage of respondents having bought electrical goods from Amazon in the past 12 months, November 2013
                                                                                • Company background
                                                                                  • Company performance
                                                                                      • Figure 23: Amazon Europe: Group sales performance, excl. sales tax, 2008-13
                                                                                    • Retail offering
                                                                                      • Figure 24: Number of products listed on Amazon.co.uk, by category, December 2013
                                                                                      • Figure 25: Amazon.co.uk: Product mix, by number of SKUs, December 2013
                                                                                  • Darty plc

                                                                                      • What we think
                                                                                        • Consolidating the business with a focus on the core France and Benelux markets
                                                                                          • Growth opportunities
                                                                                            • Company background
                                                                                              • Company performance
                                                                                                • Figure 26: Darty plc: Group financial performance, 2008/09-2012/13
                                                                                                • Figure 27: Darty plc: Outlet data, 2008/09-2012/13
                                                                                              • Retail offering
                                                                                              • E-Square

                                                                                                  • What we think
                                                                                                    • Company background
                                                                                                        • Figure 28: E-Square: Members and websites, by country of operation, 2014
                                                                                                        • Figure 29: E-Square: Affiliated online stores, 2014
                                                                                                      • Company performance
                                                                                                        • Figure 30: E-Square: Members’ estimated retail sales, by country/region, 2011-13
                                                                                                        • Figure 31: E-Square: Members’ approximate store numbers, by country/region, 2011-13
                                                                                                      • Denmark
                                                                                                        • Finland
                                                                                                          • France
                                                                                                            • Germany
                                                                                                              • Greece
                                                                                                                • Italy
                                                                                                                  • Portugal
                                                                                                                    • Spain
                                                                                                                      • UK
                                                                                                                        • Ukraine
                                                                                                                          • Retail offering
                                                                                                                          • Euronics International

                                                                                                                              • What we think
                                                                                                                                • Company background
                                                                                                                                  • Figure 32: Euronics: Members, countries and trading names, 2014
                                                                                                                                • Company performance
                                                                                                                                  • Figure 33: Euronics International: Group sales performance (excl. VAT), 2009-13
                                                                                                                                  • Figure 34: Euronics International: Outlet data, 2009-13
                                                                                                                                  • Figure 35: Euronics International: Sales per outlet, 2009-13
                                                                                                                                • Retail offering
                                                                                                                                • Expert International (Europe)

                                                                                                                                    • What we think
                                                                                                                                      • A tough market place for all
                                                                                                                                        • Challenging conditions in some markets
                                                                                                                                          • Behaving more like a multiple
                                                                                                                                            • Company background
                                                                                                                                              • Online
                                                                                                                                                  • Figure 36: Expert International, online shopping availability, 2014
                                                                                                                                                • Company performance
                                                                                                                                                  • Figure 37: Expert: Estimated sales at retail (excl. sales tax), 2009-13
                                                                                                                                                  • Figure 38: Expert: Outlet data, 2009-13
                                                                                                                                                • Expert Germany
                                                                                                                                                  • Expert Italy
                                                                                                                                                    • Expert Spain
                                                                                                                                                      • Expert France
                                                                                                                                                        • Expert Norway (Expert AS)
                                                                                                                                                          • Expert Denmark
                                                                                                                                                            • Expert Finland
                                                                                                                                                              • Expert Sweden
                                                                                                                                                                • Expert Greece
                                                                                                                                                                  • Expert Czech Republic
                                                                                                                                                                    • Expert Hungary
                                                                                                                                                                      • Retail offering
                                                                                                                                                                        • Store formats
                                                                                                                                                                        • Fnac

                                                                                                                                                                            • What we think
                                                                                                                                                                              • Company background
                                                                                                                                                                                • Company performance
                                                                                                                                                                                  • Figure 39: Fnac: Group financial performance, 2008-13
                                                                                                                                                                                  • Figure 40: Fnac: Sales breakdown, 2009-12
                                                                                                                                                                                  • Figure 41: Fnac: Group interim financial performance, 2012 and 2013
                                                                                                                                                                                  • Figure 42: Fnac: Sales breakdown, Interim period 2012 and 2013
                                                                                                                                                                                  • Figure 43: Fnac: Outlet data, 2008-12
                                                                                                                                                                                  • Figure 44: Fnac: Store types, 2012
                                                                                                                                                                                • Retail offering
                                                                                                                                                                                • Media-Saturn

                                                                                                                                                                                    • What we think
                                                                                                                                                                                      • Online
                                                                                                                                                                                        • Outside Germany
                                                                                                                                                                                          • Ownership
                                                                                                                                                                                            • Company background
                                                                                                                                                                                              • Company performance
                                                                                                                                                                                                • For the nine months to September 2013
                                                                                                                                                                                                  • The first quarter of 2013/14 was dull
                                                                                                                                                                                                    • Online sales
                                                                                                                                                                                                      • Profitability
                                                                                                                                                                                                        • Figure 45: Media Markt/Saturn: Group sales performance, 2008/09-2012/13
                                                                                                                                                                                                        • Figure 46: Media Markt/Saturn: Outlet data, 2008/09-2012/13
                                                                                                                                                                                                      • Retail offering
                                                                                                                                                                                                      • Appendix – Broader Market Environment

                                                                                                                                                                                                        • Online
                                                                                                                                                                                                          • Figure 47: Europe: Percentage of households with a broadband internet connection, by country, 2009-13
                                                                                                                                                                                                          • Figure 48: Europe: Percentage of all individuals accessing the internet daily, 2009-13
                                                                                                                                                                                                        • Consumer confidence
                                                                                                                                                                                                          • Figure 49: Europe: Consumer confidence levels, February 2013-January 2014
                                                                                                                                                                                                        • Population
                                                                                                                                                                                                          • Figure 50: Europe: Population, total and by age group, 2010
                                                                                                                                                                                                          • Figure 51: Europe: Forecast population, total and by age group, 2015
                                                                                                                                                                                                          • Figure 52: Europe: Forecast population, total and by age group, 2020
                                                                                                                                                                                                        • Gross domestic product
                                                                                                                                                                                                          • Figure 53: Europe: Gross domestic product, at current prices, 2012
                                                                                                                                                                                                          • Figure 54: Europe: Real-terms year-on-year GDP growth, 2009-14
                                                                                                                                                                                                        • Consumer spending
                                                                                                                                                                                                          • Figure 55: Europe: Consumer spending, at current prices, 2012
                                                                                                                                                                                                          • Figure 56: Europe: Real-terms year-on-year growth in consumer spending, 2009-12
                                                                                                                                                                                                        • Inflation
                                                                                                                                                                                                          • Figure 57: Europe: Harmonised indices of consumer prices – Annual % change, all items, 2009-13
                                                                                                                                                                                                          • Figure 58: Europe: Harmonised indices of consumer prices – Annual % change, personal care products, 2009-13
                                                                                                                                                                                                        • Interest rates
                                                                                                                                                                                                          • Figure 59: Europe: Central bank interest rates, 2009-13
                                                                                                                                                                                                      • Appendix – The Consumer – Spain

                                                                                                                                                                                                          • Figure 60: Most popular stores from where electrical goods were purchased – In-store/Online, by demographics, Spain, January 2014
                                                                                                                                                                                                          • Figure 61: Next most popular stores from where electrical goods were purchased – In-store/Online, by demographics, Spain, January 2014
                                                                                                                                                                                                          • Figure 62: Other stores from where electrical goods were purchased – In-store/Online, by demographics, Spain, January 2014
                                                                                                                                                                                                          • Figure 63: Least stores from where electrical goods were purchased – In-store/Online, by demographics, Spain, January 2014
                                                                                                                                                                                                          • Figure 64: Most popular stores from where electrical goods were purchased – In-store, by demographics, Spain, January 2014
                                                                                                                                                                                                          • Figure 65: Next most popular stores from where electrical goods were purchased – In-store, by demographics, Spain, January 2014
                                                                                                                                                                                                          • Figure 66: Other stores from where electrical goods were purchased – In-store, by demographics, Spain, January 2014
                                                                                                                                                                                                          • Figure 67: Most popular stores from where electrical goods were purchased – Online, by demographics, Spain, January 2014
                                                                                                                                                                                                          • Figure 68: Next most popular stores from where electrical goods were purchased – Online, by demographics, Spain, January 2014
                                                                                                                                                                                                          • Figure 69: Other stores from where electrical goods were purchased – Online, by demographics, Spain, January 2014
                                                                                                                                                                                                          • Figure 70: Most popular most important factors in choosing the retailer for electrical goods, by demographics, Spain, January 2014
                                                                                                                                                                                                          • Figure 71: Next most popular most important factors in choosing the retailer for electrical goods, by demographics, Spain, January 2014
                                                                                                                                                                                                          • Figure 72: Most important factors in choosing the retailer for electrical goods, by most popular stores from where electrical goods were purchased – In-store/Online, Spain, January 2014
                                                                                                                                                                                                          • Figure 73: Most important factors in choosing the retailer for electrical goods, by next most popular stores from where electrical goods were purchased – In-store/Online, Spain, January 2014
                                                                                                                                                                                                          • Figure 74: Most important factors in choosing the retailer for electrical goods, by most popular stores from where electrical goods were purchased – In-store, Spain, January 2014
                                                                                                                                                                                                          • Figure 75: Most important factors in choosing the retailer for electrical goods, by next most popular stores from where electrical goods were purchased – In-store, Spain, January 2014
                                                                                                                                                                                                          • Figure 76: Most important factors in choosing the retailer for electrical goods, by most popular stores from where electrical goods were purchased – Online, Spain, January 2014
                                                                                                                                                                                                          • Figure 77: Most important factors in choosing the retailer for electrical goods, by next most popular stores from where electrical goods were purchased – Online, Spain, January 2014

                                                                                                                                                                                                      Companies Covered

                                                                                                                                                                                                      To learn more about the companies covered in this report please contact us.

                                                                                                                                                                                                      Electrical Goods Retailing - Spain - February 2014

                                                                                                                                                                                                      US $1,596.61 (Excl.Tax)