Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Electrical Goods Retailing - Spain - May 2012

Spain has been one of the weaker economies in Europe since the global financial crisis in 2008. While four consecutive quarters of economic growth have been recorded since the final period of 2010, the last quarter of 2011 slipped back into negative territory as world trade slowed and the impact of the Eurozone debt crisis hit confidence and domestic funding conditions. Moreover the IMF, which has one of the more pessimistic forecasts, sees real-terms GDP contracting by 1.8% in 2012 before the possibility of growing very marginally by around 0.1% in 2013.

Deep public spending cuts are being implemented along with a temporary increase in personal income tax as part of ongoing austerity measures. At the time of writing unemployment had reached its highest level in almost two decades, the government’s debt was downgraded by two notches by Standard and Poor’s to BBB+ (bringing it closer to junk status) and retail sales are still falling as the economic climate continues to hit consumer spending. There is talk of a further increase in VAT (possibly to 20% from the current level of 18%) in 2013 given the government’s comment that consumer taxes would have to increase following the recent debt downgrading.

This report series covers the 19 leading economies of Europe. In total these countries account for around 95% of all European retail sales, excluding Russia. The remaining ten countries are either too small (eg Luxembourg) or are not sufficiently well developed to warrant detailed coverage (eg Romania and Bulgaria). Many of the developing countries plus Russia and Turkey are covered in Mintel’s annual European Retail Handbook, as well as the Mintel report, Retailing in Emerging Markets – Europe, June 2011.

This data in its entirety is contained in the single copy 19-country report, which gives a full overview of electrical goods retailing in Europe. Single country reports are also available for the UK, France, Germany, Spain and Italy.

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Executive Summary

    • Report Scope and Technical Notes

      • Coverage
        • New for 2012
          • Definitions
            • Retail sector sales
              • Consumer spending
                • Abbreviations
                  • Technical notes
                    • Financial definitions
                      • Currencies
                        • Country codes
                          • Figure 1: Country codes
                        • VAT
                            • Figure 2: Europe: Standard VAT rates, 2010-12
                        • The Market: Economic and Demographic Background

                          • The economy
                            • Figure 3: Spain: Real-terms, year-on-year GDP growth, Q2 2009-Q4 2011
                            • Figure 4: Spain: Total unemployment and youth unemployment rates, Q1 2009-Q4 2011
                            • Figure 5: Spain: Consumer confidence and retail trade confidence, Apr 2011-Mar 2012
                            • Figure 6: Harmonised indices of consumer prices, annual % change, Jan 2006-Jan 2012
                          • Demographics
                            • Figure 7: Spain: Total population, 2000-11
                            • Figure 8: Spain: Over-65s as percentage of those aged 15-64, 2010-30
                        • The Market: Consumer Spending on Electricals Categories

                          • Definitions
                            • Spending on electricals
                              • Figure 9: Spain: Consumer spending on electricals and related goods, by major category, 2007-12
                            • Relative to all spending
                              • Figure 10: Spain: Spending on core electrical goods categories as % of all consumer spending, current prices, 2007-12
                              • Figure 11: Spain: Spending on core electrical goods categories as % of all consumer spending, constant 2005 prices, 2007-10
                            • Spending per capita on electrical goods
                              • Figure 12: Spain: Annual spend per capita on electrical products, 2007-11
                          • The Market: Electricals Specialists’ Sector

                            • Economic outlook
                              • Technical note on sector sales
                                • Specialists’ sales and forecast
                                  • Figure 13: Spain: Electricals specialists’ sales, 2007-11
                                  • Figure 14: Spain: Electricals specialists’ sales forecasts, 2012-17
                                • Specialists’ sales relative to electricals spending
                                  • Figure 15: Electricals specialists’ sales as % of consumer spending on electrical goods, 2007-11
                                • Enterprise and outlet numbers
                                  • Outlets
                                    • Figure 16: Spain: Outlet numbers, 2002 and 2007
                                  • Enterprises
                                    • Figure 17: Spain: Enterprise numbers, 2008 and 2009
                                    • Figure 18: Spain: Enterprise numbers, 2004-07
                                • The Retailers: Channels of Distribution

                                    • Figure 19: Spain: Estimated distribution of consumer spending on electrical goods, 2011
                                • The Retailers: Online

                                  • Percentage of individuals shopping online
                                    • Figure 20: Any online purchase in the last three months, 2007-11
                                    • Figure 21: Online purchase in the last 12 months, 2007-11
                                  • Leading websites by visitors
                                    • Figure 22: Leading electricals retail websites, by total unique visitors, March 2012
                                • The Retailers: Leading Specialists and Market Shares

                                  • Media Markt has ambitious plans
                                    • Fragmented sector
                                      • Troubled times
                                        • Opportunities for others
                                          • Figure 23: Spain: Leading electrical specialists, 2011
                                        • Market shares
                                          • Figure 24: Spain: Leading electrical specialists’ share of sector sales, 2011
                                      • E-Square

                                          • Strategic evaluation
                                            • Online still a challenge for EP
                                              • Background
                                                • Figure 25: E-Square: Members and websites, by country of operation, 2012
                                              • EP
                                                • EDA
                                                  • Company performance
                                                    • Figure 26: E-Square: Estimated retail sales, by country, 2010/11
                                                    • Figure 27: ElectronicPartner: Group financial performance, 2007-11
                                                  • Store portfolio
                                                    • Figure 28: E-Square: Store numbers, by country, 2010/11
                                                    • Figure 29: ElectronicPartner: Membership data, 2007-11
                                                    • Figure 30: ElectronicPartner: Affiliated branded stores and membership, by country, 2011
                                                  • Store formats
                                                    • Retail offering
                                                      • E-commerce
                                                        • Figure 31: E-Square: Affiliated online stores, 2012
                                                    • Euronics International

                                                        • Figure 32: Euronics: Estimated sales as share of electrical specialists’ sales in Europe, 2007-11
                                                        • Figure 33: Euronics: Estimated sales as share of electrical/PC/telecoms specialists’ sales in UK, 2007-11
                                                      • Strategic evaluation
                                                        • Background
                                                          • Figure 34: Euronics: European members and fascia, by country of operation, 2012
                                                        • Company performance
                                                          • Figure 35: Euronics International: Sales, 2001-11
                                                          • Figure 36: Euronics International: Total retail sales for major countries, 2006 and 2009-11
                                                          • Figure 37: Euronics International: Outlet data 2011-12
                                                        • Retail offering
                                                          • E-commerce
                                                          • Expert Europe

                                                              • Strategic evaluation
                                                                • Background
                                                                  • Company performance
                                                                    • Figure 38: Expert Europe: Sales and outlets, by country, 2010/11
                                                                  • Retail offering
                                                                    • E-commerce
                                                                      • Figure 39: Expert International, online shopping availability, 2012
                                                                  • Fnac

                                                                      • Figure 40: Fnac Europe: Sales as share of electrical specialists’ sales in Europe, 2007-11
                                                                    • Strategic evaluation
                                                                      • Profits decline
                                                                        • Exposure to troubled Eurozone
                                                                          • Transition to online may be too slow
                                                                            • Background
                                                                              • Company performance
                                                                                • Figure 41: Fnac: Group financial performance, 2007-11
                                                                                • Figure 42: Fnac: Sales, by product category, 2011
                                                                                • Figure 43: Fnac: Outlet data, 2007-11*
                                                                              • Retail offering
                                                                                • e-commerce and home shopping
                                                                                • Kesa Electricals

                                                                                    • Strategic evaluation
                                                                                      • Figure 44: Kesa Electricals: Composition of revenues (%), excluding Comet, years to April, 2011 and 2012
                                                                                      • Figure 45: Sales growth, by segment, total and like-for-like, year ending April 2011
                                                                                      • Figure 46: Sales growth, by segment, total and like-for-like, year ending April 2012
                                                                                      • Figure 47: Darty store merchandising emphasising its USP
                                                                                      • Figure 48: Annual % growth in online sales, by segment, 2010/11 and first-half 2011/12
                                                                                    • Recent history
                                                                                      • Company performance
                                                                                          • Figure 49: Kesa Electricals: Group financial performance, 2006/07-2011/12
                                                                                          • Figure 50: Kesa Electricals: Group financial performance, H1 2011/12
                                                                                          • Figure 51: Comet: Group financial performance, H1 2011/12
                                                                                          • Figure 52: Kesa Electricals: Distribution of stores (%), by segment, excl. Comet, April 2011 and April 2012
                                                                                          • Figure 53: Kesa Electricals: Store numbers, by country, years ending April, 2007-12
                                                                                          • Figure 54: Kesa Electricals: Outlet data, 2006/07-2010/11
                                                                                        • Retail offering
                                                                                          • E-commerce
                                                                                            • Figure 55: Kesa Electricals: Estimated e-commerce sales, years ending April, 2007-12
                                                                                        • Media Markt/Saturn

                                                                                            • Figure 56: Media Mark/Saturn: Sales as share of electrical retailers’ sales in Europe, 2007-11
                                                                                          • Strategic evaluation
                                                                                            • Background
                                                                                              • Company performance
                                                                                                  • Figure 57: Media Markt/Saturn: Financial performance, 2007-11
                                                                                                  • Figure 58: Media Markt/Saturn: Outlet data, by country, 2007-11
                                                                                                • Retail offering
                                                                                                  • e-commerce and home shopping
                                                                                                      • Figure 59: Media Markt/Saturn: Websites, by country, March 2012
                                                                                                  • Appendix – Broader Market Environment

                                                                                                    • Population
                                                                                                      • Figure 60: Europe: Population, by age group, 2005
                                                                                                      • Figure 61: Europe: Population, by age group, 2010
                                                                                                      • Figure 62: Europe: Population, by age group, 2015
                                                                                                      • Figure 63: Europe: Population, by age group, 2020
                                                                                                    • GDP
                                                                                                      • Figure 64: Europe: GDP, at current prices, 2011
                                                                                                      • Figure 65: Europe: GDP growth rates, at current prices, 2001-11
                                                                                                      • Figure 66: Europe: GDP growth rates, at constant prices, 2001-11
                                                                                                    • Consumer spending
                                                                                                      • Figure 67: Europe: Households’ consumer spending, at current prices, 2011
                                                                                                      • Figure 68: Europe: Households’ consumer spending growth rates, at current prices, 2001-11
                                                                                                      • Figure 69: Europe: Households’ consumer spending growth rates, at constant prices, 2001-11
                                                                                                    • Consumer prices
                                                                                                      • Figure 70: Europe: Harmonised index of consumer prices, 2001-11
                                                                                                    • Unemployment
                                                                                                      • Figure 71: Europe: Average rate of unemployment, 2001-11
                                                                                                    • Interest rates
                                                                                                      • Figure 72: Europe: Interest rates, 2005-Q4 2011
                                                                                                    • Consumer confidence
                                                                                                      • Figure 73: Europe: Consumer confidence, Apr 2011-Mar 2012

                                                                                                  Companies Covered

                                                                                                  • AEG Domestic Appliances
                                                                                                  • Argos
                                                                                                  • Bennetts (Retail) Ltd
                                                                                                  • Best Buy Co.
                                                                                                  • Comet Group Ltd
                                                                                                  • Dixons Retail Plc
                                                                                                  • Euronics UK (C.I.H)
                                                                                                  • Facebook, Inc.
                                                                                                  • John Lewis Plc (department store)
                                                                                                  • Panasonic
                                                                                                  • Siemens plc
                                                                                                  • Sony Corporation
                                                                                                  • Tesco Plc
                                                                                                  • Twitter, Inc.
                                                                                                  • YouTube, Inc.
                                                                                                  • Zanussi

                                                                                                  Electrical Goods Retailing - Spain - May 2012

                                                                                                  £795.00 (Excl.Tax)