Electrical Goods Retailing - UK - February 2013
“Apple stores have raised consumer expectations and provide a model – a Platonic ideal, perhaps – for the retailing of electricals. Retail experience – from store appearance and quality of service to merchandising of product – is arguably more important than ever: if consumers want pure functionality, they can shop online. Bricks and mortar stores must offer an element of branding and aspiration bundled up into a quality experience that provides a genuine complement to browser-based shopping.”
– John Mercer, European Retail Analyst
Some questions answered in this report include:
- How can multichannel retailers build value in the sector?
- What will the future of electrical goods retailing look like?
- When can we expect a robust recovery in demand?
- Is Apple an example of the retailer of the future?
- How are consumers mixing online and offline shopping?
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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