Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Electrical Goods Retailing - UK - February 2014

“Mid-market store-based retailers will have to come up with genuinely compelling reasons for shoppers to migrate back from pureplays: we think multichannel retailers need to imitate Amazon’s spirit of innovation, as their service and convenience advantages wane fast.”

– John Mercer, Senior Retail Analyst

Some questions answered in this report include:

  • Is there a strong case for generalists in a mixed market?
  • Are pureplays winning?
  • Why is there limited demand for pre-sales service?
  • Why is simplicity important?

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Introduction

    • A diverse and fragmented market
      • Consumer questions
        • Definitions
          • Financial definitions
            • VAT
              • Sales per store, sales per sq m
                • Exchange rates
                  • Abbreviations
                  • Executive Summary

                      • The market
                        • Figure 1: Consumer spending on all electrical products: market size and forecast (incl. VAT), 2008-18
                      • Online
                        • Figure 2: Online sales as percentage of total market for electrical goods, 2012-14
                        • Figure 3: Leading online retailers’ estimated shares of online spending on electrical goods, 2013
                      • Distribution of spending
                        • Figure 4: Estimated distribution of spending on electrical goods, 2013
                      • Market shares
                        • Figure 5: Market shares (%): The leading specialist and non-specialist retailers, 2012 and 2013
                      • The consumer: what they’ve bought
                        • Figure 6: The consumer: What electrical products they have bought in the past 12 months, November 2013
                      • The consumer: where they’ve shopped
                        • Figure 7: The consumer: Where they bought electrical products, in-store or online, in the past 12 months, November 2013
                      • The consumer: key drivers
                        • Figure 8: The consumer: What’s important when choosing where to buy electrical goods, November 2013
                      • The consumer: satisfaction with services used
                        • Figure 9: The consumer: Satisfaction with retailers’ services used, November 2013
                      • The consumer: attitudes towards electricals retailers
                        • Figure 10: The consumer: Attitudes towards electrical goods retailers, November 2013
                      • What we think
                      • Issues and Insights

                          • A strong case for generalists in a mixed market
                            • The facts
                              • The implications
                                • Pureplays are winning, stores must innovate
                                  • The facts
                                    • The implications
                                      • Limited demand for pre-sales service
                                        • The facts
                                          • The implications
                                            • Don’t overlook simplicity
                                              • The facts
                                                • The implications
                                                • Trend Applications

                                                    • Trend: FSTR HYPR
                                                      • Trend: Experience Is All
                                                        • Mintel Futures: Old Gold
                                                        • Market Size and Forecast

                                                          • Key points
                                                            • The beginnings of recovery
                                                              • Figure 11: Consumer spending on all electrical products: market size and forecast (incl. VAT), 2008-18
                                                              • Figure 12: Electrical products: market size and forecast (incl. VAT), in current and constant prices, 2008-18
                                                              • Figure 13: Annual consumer prices inflation, 2013
                                                            • Segment forecasts: not all categories set for growth
                                                              • Household appliances: benefiting from the housing-market bounce
                                                                • Figure 14: Household appliances: segment size and forecast (incl. VAT), 2008-18
                                                              • Computing and telecoms: deflation a constant problem
                                                                • Figure 15: Computing and telecoms goods: segment size and forecast (incl. VAT), 2008-18
                                                              • Audio-visual and photographic demand remains weak
                                                                  • Figure 16: Audio-visual and photographic goods: segment size and forecast (incl. VAT), 2008-18
                                                                • Personal care appliances riding the vanity wave
                                                                  • Figure 17: Personal care appliances: segment size and forecast (incl. VAT), 2008-18
                                                                • Segment forecasts: annual data
                                                                  • Figure 18: Electrical goods segment forecasts (incl. VAT), 2008-18
                                                                • Unit volumes snapshot
                                                                  • Figure 19: Unit volume sales of selected major electrical goods categories, 2012-14
                                                                  • Figure 20: Market definitions
                                                                • Mintel’s forecast methodology
                                                                • Specialists Sector Size

                                                                  • Key points
                                                                    • Comet’s closure hits the sector
                                                                      • Figure 21: Electrical goods specialists’ sector sales, 2008-14
                                                                    • A slowing of the relative decline in 2014
                                                                      • Figure 22: Electrical goods specialists sales relative to all consumer spending on electrical goods, 2008-14
                                                                    • Most of Comet’s sales lost to non-specialists
                                                                        • Figure 23: Selected retailers’ estimated gains of Comet’s annual sales, 2013
                                                                      • Enterprises, outlets and employment
                                                                        • Outlets
                                                                          • Figure 24: Number of retail outlets, 2008/09 – 2012/13
                                                                        • Enterprises and employment
                                                                          • Figure 25: Number of retail enterprises, 2008-12
                                                                          • Figure 26: Number of retail employees – average during the year, 2008-12
                                                                      • Strengths and Weaknesses

                                                                        • Strengths
                                                                          • Weaknesses
                                                                          • The Market Environment

                                                                            • Key points
                                                                              • Deflation plagues technology categories
                                                                                • Figure 27: Consumer prices inflation, January – December 2013
                                                                              • Squeezed incomes despite increased confidence
                                                                                • Figure 28: Annual % change in average earnings versus consumer prices index, January 2010 – November 2013
                                                                              • Confidence is much improved
                                                                                • Figure 29: Consumer confidence levels, January – December 2013
                                                                              • Property market revival
                                                                                • Figure 30: Number of UK residential property transactions, January – December 2013
                                                                              • Ageing population
                                                                                • Figure 31: Trends in the age structure of the UK population, 2013 and 2018
                                                                              • Renewed interest in baking boosts demand for kitchen electricals
                                                                                • Premiumisation in coffee helps demand for at-home machines
                                                                                  • New technology cannibalising other categories
                                                                                    • Ownership of electrical goods
                                                                                      • Figure 32: Household ownership of electrical goods by category, 2011 and 2012
                                                                                      • Figure 33: Household ownership of electrical goods by category, selected growth categories, 2008-12
                                                                                      • Figure 34: Household ownership of electrical goods by category, selected declining categories, 2008-12
                                                                                  • The Consumer – Where They Buy In-store or Online

                                                                                    • Key points
                                                                                      • What we asked
                                                                                        • Where consumers buy
                                                                                          • Figure 35: UK: Where they bought electrical products, in-store or online, November 2013
                                                                                        • Trend data
                                                                                            • Figure 36: Where they bought electrical products, ranked by popularity of retailer, April 2012, November 2012 and November 2013
                                                                                          • Where they buy – offline/online split
                                                                                            • figure 37: UK: Where they bought electrical products, in-store only or online only, November 2013
                                                                                          • Who shops where
                                                                                              • Figure 38: Where they bought electrical goods, by age and affluence, November 2013
                                                                                          • The Consumer – What They Buy

                                                                                            • Key points
                                                                                              • What we asked
                                                                                                • What they buy
                                                                                                  • Mobile phones are the most popular purchase
                                                                                                      • Figure 39: UK: what electrical products they buy, November 2013
                                                                                                    • Small kitchen/household appliances come second
                                                                                                      • What they buy by age and affluence
                                                                                                          • Figure 40: what they bought by age and affluence, November 2013
                                                                                                        • What they buy by gender
                                                                                                          • Figure 41: what they bought by age and affluence, November 2013
                                                                                                      • The Consumer – Key Drivers

                                                                                                        • Key points
                                                                                                          • What we asked
                                                                                                            • What motivates choices
                                                                                                              • Bargain hunters
                                                                                                                  • Figure 42: UK: key drivers for electrical products shoppers, November 2013
                                                                                                                • Savvy consumers look for savings
                                                                                                                  • Pre- and post-purchase support
                                                                                                                    • Relative importance of key drivers
                                                                                                                      • Figure 43: UK: Key drivers for electrical product shoppers in order of importance, November 2013
                                                                                                                      • Figure 44: UK: key drivers and whether ranked most important, November 2013
                                                                                                                  • The Consumer – Attitudes towards Retailers of Electrical Goods

                                                                                                                    • Key points
                                                                                                                      • What we asked
                                                                                                                        • What consumers think
                                                                                                                          • The internet empowers consumers
                                                                                                                              • Figure 45: UK: Attitudes towards electrical goods retailers, November 2013
                                                                                                                            • Retailers would do well to build and deepen trust
                                                                                                                              • Multi-channel versus pureplay
                                                                                                                                • Attitudes by age and affluence
                                                                                                                                  • Polarities by age
                                                                                                                                    • Figure 46: UK: Attitudes towards electrical goods retailers, by age and affluence, November 2013
                                                                                                                                  • What matters to older consumers
                                                                                                                                    • How else can online retailers connect to shoppers?
                                                                                                                                      • Attitudes by where they shop
                                                                                                                                          • Figure 47: Attitudes by where they shop, November 2013
                                                                                                                                          • Figure 48: Further attitudes by where they shop, November 2013
                                                                                                                                      • The Consumer – Satisfaction with Services Used

                                                                                                                                        • Key points
                                                                                                                                          • What we asked
                                                                                                                                            • Usage of services provided
                                                                                                                                                • Figure 49: UK: Usage of retailers services, November 2013
                                                                                                                                              • Satisfaction with services used
                                                                                                                                                • Figure 50: UK: Satisfaction with retailers services used, November 2013
                                                                                                                                              • Who is not satisfied with services used
                                                                                                                                                  • Figure 51: UK: not satisfied with services by select demographic groups, November 2013
                                                                                                                                              • Who’s Innovating?

                                                                                                                                                • Key points
                                                                                                                                                  • Encouraging customers to experiment with technology
                                                                                                                                                    • Digital concept store
                                                                                                                                                      • Figure 52: Argos, digital concept store, London
                                                                                                                                                    • In-store guidance
                                                                                                                                                      • In-store mobile cashback service
                                                                                                                                                        • Digital wallet gives electrical goods customers additional confidence buying online
                                                                                                                                                          • Samsung and Carphone Warehouse new store concept
                                                                                                                                                          • Channels of Distribution

                                                                                                                                                            • Key points
                                                                                                                                                              • At a glance: pureplays now half as big as the specialists
                                                                                                                                                                • Figure 53: Estimated distribution of spending on electrical goods, 2013
                                                                                                                                                              • Pureplays gain big from Comet’s closure
                                                                                                                                                                • Figure 54: Estimated distribution of spending on electrical goods, 2012 and 2013
                                                                                                                                                            • Space Allocation Summary

                                                                                                                                                              • Key points
                                                                                                                                                                • Space allocations
                                                                                                                                                                  • Figure 55: Leading electricals retailers, summary space allocation, January 2014
                                                                                                                                                                  • Figure 56: Electricals retailers: detail space allocation estimates, January 2014
                                                                                                                                                                • Trends
                                                                                                                                                                  • Currys High Street
                                                                                                                                                                    • Figure 57: Currys High street stores, space allocation, 2012-14
                                                                                                                                                                  • Currys/PC World superstores
                                                                                                                                                                    • Figure 58: Currys PC World superstores, space allocation, 2012-14
                                                                                                                                                                  • John Lewis
                                                                                                                                                                    • Figure 59: John Lewis electricals space allocation, 2012-14
                                                                                                                                                                  • Argos
                                                                                                                                                                    • Figure 60: Argos electricals space allocation, 2012-14
                                                                                                                                                                • Retail Product Mix

                                                                                                                                                                    • Figure 61: leading electricals retailers, estimated sales mix, 2012/13
                                                                                                                                                                  • Market shares
                                                                                                                                                                    • Figure 62: Leading retailers market share of major categories, 2012
                                                                                                                                                                • The Leading Specialist Retailers

                                                                                                                                                                  • Key points
                                                                                                                                                                    • Dixons dominates a cut-down specialists sector
                                                                                                                                                                        • Figure 63: The leading specialist retailers of electrical goods: total net revenues, 2008-12
                                                                                                                                                                        • Figure 64: The leading specialist retailers: compound annual growth rates in total net revenues, 2008-12
                                                                                                                                                                      • Outlets and sales per outlet
                                                                                                                                                                        • Figure 65: The leading specialist retailers of electrical goods: outlet numbers, 2008-12
                                                                                                                                                                        • Figure 66: The leading specialist retailers of electrical goods: annual sales per outlet, 2008-12
                                                                                                                                                                        • Figure 67: The leading specialist retailers: compound annual growth rates in annual sales per outlet, 2008-12
                                                                                                                                                                      • Operating profits and margins
                                                                                                                                                                        • Figure 68: The leading specialist retailers of electrical goods: operating profit, 2008-12
                                                                                                                                                                        • Figure 69: The leading specialist retailers of electrical goods: operating margins, 2008-12
                                                                                                                                                                      • Sales area and sales densities
                                                                                                                                                                        • Figure 70: Selected leading specialist retailers of electrical goods: total sales area, 2008-12
                                                                                                                                                                        • Figure 71: Selected leading specialist retailers of electrical goods: annual sales per sq m, 2008-12
                                                                                                                                                                    • The Leading Non-Specialist Retailers

                                                                                                                                                                      • Key points
                                                                                                                                                                        • Amazon and Argos battle for leadership
                                                                                                                                                                          • Sales: Amazon draws level
                                                                                                                                                                            • Figure 72: Leading non-specialist retailers’ sales of electrical/electronic goods (excl. VAT), 2011 -13
                                                                                                                                                                          • Stores are a strength for Argos
                                                                                                                                                                            • Figure 73: Leading non-specialist retailers’ store numbers, 2011-13
                                                                                                                                                                          • The consumer: Argos maintains a lead for now
                                                                                                                                                                              • Figure 74: The consumer: Where they have shopped for electrical products in the past 12 months, whether in-store or online, November 2013
                                                                                                                                                                          • Market Shares

                                                                                                                                                                            • Key points
                                                                                                                                                                              • Dixons and Amazon grow faster than Argos in 2013
                                                                                                                                                                                • Figure 75: Market shares (%): The leading specialist and non-specialist retailers, 2012 and 2013
                                                                                                                                                                                • Figure 76: Market shares: The leading specialist and non-specialist retailers, 2012 and 2013
                                                                                                                                                                            • Online

                                                                                                                                                                              • Key points
                                                                                                                                                                                • Online market size surges in 2013
                                                                                                                                                                                  • Figure 77: Estimated online sales of electrical goods (incl. VAT), 2011-14
                                                                                                                                                                                • Online under-indexes relative to shopper numbers
                                                                                                                                                                                  • Figure 78: Balance of shopper numbers by in-store/online and split of sales of electrical goods by in-store/online, 2013
                                                                                                                                                                                • The retailers online: Amazon is dominant
                                                                                                                                                                                  • Figure 79: Leading online retailers’ estimated shares of online spending on electrical goods, 2013
                                                                                                                                                                                • The consumer
                                                                                                                                                                                  • Where they shop: Amazon’s strong lead confirmed
                                                                                                                                                                                    • Figure 80: The consumer: Where consumers have bought online in the past 12 months, November 2013
                                                                                                                                                                                    • Figure 81: The consumer: Percentage buying online and in-store, by region, November 2013
                                                                                                                                                                                    • Figure 82: The consumer: Percentage buying online and in-store, by age group, November 2013
                                                                                                                                                                                  • Attitudes to online shopping and pureplay retailers
                                                                                                                                                                                    • Figure 83: The consumer: Attitudes towards electrical goods retailers, November 2013
                                                                                                                                                                                  • Visitor numbers: Apple leads
                                                                                                                                                                                    • Figure 84: Electrical retail websites’ UK visitor numbers, most popular websites ranked by total unique visitors, December 2013
                                                                                                                                                                                  • Leading sites’ visitor profiles
                                                                                                                                                                                    • Figure 85: Selected leading websites: profiles by age group, December 2013
                                                                                                                                                                                    • Figure 86: Selected leading websites: profiles by socio-economic group, December 2013
                                                                                                                                                                                    • Figure 87: Selected leading websites: profiles by gender, December 2013
                                                                                                                                                                                • Advertising and Promotion

                                                                                                                                                                                  • Key points
                                                                                                                                                                                    • Leading advertisers
                                                                                                                                                                                      • Figure 88: Leading electrical products retailers’ advertising spend, 2009-13
                                                                                                                                                                                    • Spending relative to turnover
                                                                                                                                                                                      • Figure 89: Leading electrical products specialists’ advertising spend as % of sales, 2009-12
                                                                                                                                                                                    • Spending by media
                                                                                                                                                                                      • Figure 90: Leading electrical products retailers’ advertising spend, by media type, 2013
                                                                                                                                                                                    • What we saw in 2013
                                                                                                                                                                                      • Tech and service credentials
                                                                                                                                                                                        • Black Friday and Christmas
                                                                                                                                                                                          • Promoting new products
                                                                                                                                                                                            • Online promotions
                                                                                                                                                                                            • Brand Research

                                                                                                                                                                                              • Brand map
                                                                                                                                                                                                  • Figure 91: Attitudes towards and usage of brands in the electrical retailing sector, November 2013
                                                                                                                                                                                                • Correspondence analysis
                                                                                                                                                                                                  • Brand attitudes
                                                                                                                                                                                                    • Figure 92: Attitudes, by electrical retailing brand, November 2013
                                                                                                                                                                                                  • Brand personality
                                                                                                                                                                                                    • Figure 93: Electrical retailing brand personality – macro image, November 2013
                                                                                                                                                                                                    • Figure 94: Electrical retailing brand personality – micro image, November 2013
                                                                                                                                                                                                  • Brand experience
                                                                                                                                                                                                    • Figure 95: Electrical retailing brand usage, November 2013
                                                                                                                                                                                                    • Figure 96: Satisfaction with various electrical retailing brands, November 2013
                                                                                                                                                                                                    • Figure 97: Consideration of electrical retailing brands, November 2013
                                                                                                                                                                                                    • Figure 98: Consumer perceptions of current electrical retailing brand performance, November 2013
                                                                                                                                                                                                  • Brand index
                                                                                                                                                                                                    • Figure 99: Electrical retailing brand index, November 2013
                                                                                                                                                                                                  • Target group analysis
                                                                                                                                                                                                    • Figure 100: Target groups, November 2013
                                                                                                                                                                                                    • Figure 101: Electrical retailing brand usage, by target groups, November 2013
                                                                                                                                                                                                  • Group One – Conformists
                                                                                                                                                                                                    • Group Two – Simply the Best
                                                                                                                                                                                                      • Group Three – Shelf Stalkers
                                                                                                                                                                                                        • Group Four – Habitual Shoppers
                                                                                                                                                                                                          • Group Five – Individualists
                                                                                                                                                                                                          • Amazon Europe

                                                                                                                                                                                                              • What we think
                                                                                                                                                                                                                • Ease of transaction, excellence of fulfilment
                                                                                                                                                                                                                  • €8 billion electricals sales
                                                                                                                                                                                                                    • A brand as well as a retailer
                                                                                                                                                                                                                      • Popularity across Europe
                                                                                                                                                                                                                        • Figure 102: The consumer: Percentage of respondents having bought electrical goods from Amazon in the past 12 months, November 2013
                                                                                                                                                                                                                      • Company background
                                                                                                                                                                                                                        • Company performance
                                                                                                                                                                                                                            • Figure 103: Amazon Europe: Group sales performance, excl. sales tax, 2008-13
                                                                                                                                                                                                                          • Retail offering
                                                                                                                                                                                                                            • Figure 104: Number of products listed on Amazon.co.uk, by category, December 2013
                                                                                                                                                                                                                            • Figure 105: Amazon.co.uk: Product mix, by number of SKUs, December 2013
                                                                                                                                                                                                                        • Apple Retail

                                                                                                                                                                                                                            • What we think
                                                                                                                                                                                                                              • A slow-down in sales growth and innovation
                                                                                                                                                                                                                                • What’s ahead?
                                                                                                                                                                                                                                  • Ahrendts: Innovation and customer experience
                                                                                                                                                                                                                                    • Starting young
                                                                                                                                                                                                                                      • Stores remain impressive
                                                                                                                                                                                                                                        • Company background
                                                                                                                                                                                                                                          • Company performance
                                                                                                                                                                                                                                            • Group sales growth slows
                                                                                                                                                                                                                                              • Retail sales growth falls as third party sellers gain share
                                                                                                                                                                                                                                                  • Figure 106: Apple Retail: Financial performance, 2008-13
                                                                                                                                                                                                                                                  • Figure 107: Apple Retail: European stores, 2012-14
                                                                                                                                                                                                                                                • Retail offering
                                                                                                                                                                                                                                                • Appliances Online/AO.com

                                                                                                                                                                                                                                                    • What we think
                                                                                                                                                                                                                                                      • Single-category focus brings risks
                                                                                                                                                                                                                                                        • Gaining from Comet’s collapse
                                                                                                                                                                                                                                                          • Figure 108: DRL Ltd: Share of online sales of all electrical goods, 2011/12 – 2013/14
                                                                                                                                                                                                                                                        • But reasons to be optimistic
                                                                                                                                                                                                                                                          • A generous valuation?
                                                                                                                                                                                                                                                            • Company background
                                                                                                                                                                                                                                                              • Company performance
                                                                                                                                                                                                                                                                • Figure 109: Appliances Online/DRL Ltd: Group financial performance, 2008/9-2013/14
                                                                                                                                                                                                                                                              • Retail offering
                                                                                                                                                                                                                                                                • “White-label” provider
                                                                                                                                                                                                                                                                  • Figure 110: DRL Ltd’s white-label appliance sites and other affiliated sites, February 2014
                                                                                                                                                                                                                                                              • Argos

                                                                                                                                                                                                                                                                  • What we think
                                                                                                                                                                                                                                                                    • A turnaround helped by Comet’s closure
                                                                                                                                                                                                                                                                      • Tapping growing categories
                                                                                                                                                                                                                                                                        • Own-brand tablet appears to underwhelm
                                                                                                                                                                                                                                                                          • Multichannel at the core of Argos
                                                                                                                                                                                                                                                                            • Reservations over new store format
                                                                                                                                                                                                                                                                              • Figure 111: Argos’s new-format store, Chancery Lane, London, January 2013
                                                                                                                                                                                                                                                                            • Leveraging customer data
                                                                                                                                                                                                                                                                              • Company background
                                                                                                                                                                                                                                                                                • Company performance
                                                                                                                                                                                                                                                                                  • Figure 112: Argos: Group financial performance, 2008/9 – 2013/14
                                                                                                                                                                                                                                                                                  • Figure 113: Argos: Estimated electrical goods sales, 2008/09 – 2013/14
                                                                                                                                                                                                                                                                                  • Figure 114: Argos: Outlet data, 2008/9-2012/13
                                                                                                                                                                                                                                                                                • Retail offering
                                                                                                                                                                                                                                                                                  • Figure 115: Number of products offered in the Argos catalogue, 2011/12 – 2012/13
                                                                                                                                                                                                                                                                              • Dixons Retail Plc

                                                                                                                                                                                                                                                                                  • What we think
                                                                                                                                                                                                                                                                                    • Company performance
                                                                                                                                                                                                                                                                                      • Figure 116: Dixons retail group: Like-for-like growth, 2012/13, 2013/14
                                                                                                                                                                                                                                                                                      • Figure 117: Dixons Retail Plc: Group financial performance, 2008/9-2012/13
                                                                                                                                                                                                                                                                                      • Figure 118: Dixons Retail Plc: Outlet data, 2008/9-2012/13
                                                                                                                                                                                                                                                                                    • Retail offering
                                                                                                                                                                                                                                                                                      • Figure 119: Dixons retail: UK sales mix, 2012/13
                                                                                                                                                                                                                                                                                  • E-Square

                                                                                                                                                                                                                                                                                      • What we think
                                                                                                                                                                                                                                                                                        • Company background
                                                                                                                                                                                                                                                                                            • Figure 120: E-Square: Members and websites by country of operation, 2014
                                                                                                                                                                                                                                                                                            • Figure 121: E-Square: Affiliated online stores, 2014
                                                                                                                                                                                                                                                                                          • History
                                                                                                                                                                                                                                                                                            • Company performance
                                                                                                                                                                                                                                                                                              • Figure 122: E-Square: Members’ Estimated retail sales by country/region, 2011- m13
                                                                                                                                                                                                                                                                                              • Figure 123: E-Square: Members’ approximate store numbers by country/region, 2011-13
                                                                                                                                                                                                                                                                                            • Retail offering
                                                                                                                                                                                                                                                                                            • Euronics International

                                                                                                                                                                                                                                                                                                • What we think
                                                                                                                                                                                                                                                                                                  • Company background
                                                                                                                                                                                                                                                                                                    • Figure 124: Euronics: Members, countries and trading names, 2014
                                                                                                                                                                                                                                                                                                  • Company performance
                                                                                                                                                                                                                                                                                                    • Figure 125: Euronics International: Group sales performance (excl. VAT), 2009-13
                                                                                                                                                                                                                                                                                                    • Figure 126: Euronics International: Outlet data, 2009-13
                                                                                                                                                                                                                                                                                                    • Figure 127: Euronics International: Sales per outlet, 2009-13
                                                                                                                                                                                                                                                                                                  • Retail offering
                                                                                                                                                                                                                                                                                                  • Maplin Electronics Ltd

                                                                                                                                                                                                                                                                                                      • What we think
                                                                                                                                                                                                                                                                                                        • New trade fascia targeting small businesses
                                                                                                                                                                                                                                                                                                          • Strength lies on the high street
                                                                                                                                                                                                                                                                                                            • Working on female appeal
                                                                                                                                                                                                                                                                                                              • Online back on track
                                                                                                                                                                                                                                                                                                                • Gadget Man bolsters technical expertise reputation
                                                                                                                                                                                                                                                                                                                  • Company background
                                                                                                                                                                                                                                                                                                                    • Company performance
                                                                                                                                                                                                                                                                                                                      • Figure 128: Maplin Electronics Ltd: Group financial performance, 2008-13
                                                                                                                                                                                                                                                                                                                      • Figure 129: Maplin Electronics Ltd: Outlet data, 2008-13
                                                                                                                                                                                                                                                                                                                    • Retail offering
                                                                                                                                                                                                                                                                                                                    • Appendix – Brand Research

                                                                                                                                                                                                                                                                                                                        • Figure 130: Brand usage, November 2013
                                                                                                                                                                                                                                                                                                                        • Figure 131: Brand commitment, November 2013
                                                                                                                                                                                                                                                                                                                        • Figure 132: Brand momentum, November 2013
                                                                                                                                                                                                                                                                                                                        • Figure 133: Brand diversity, November 2013
                                                                                                                                                                                                                                                                                                                        • Figure 134: Brand satisfaction, November 2013
                                                                                                                                                                                                                                                                                                                        • Figure 135: Brand attitude, November 2013
                                                                                                                                                                                                                                                                                                                        • Figure 136: Brand image – macro image, November 2013
                                                                                                                                                                                                                                                                                                                        • Figure 137: Brand image – micro image, November 2013
                                                                                                                                                                                                                                                                                                                        • Figure 138: Profile of target groups, by demographics, November 2013
                                                                                                                                                                                                                                                                                                                        • Figure 139: Psychographic segmentation, by target groups, November 2013
                                                                                                                                                                                                                                                                                                                        • Figure 140: Brand usage, by target groups, November 2013
                                                                                                                                                                                                                                                                                                                      • Brand index
                                                                                                                                                                                                                                                                                                                        • Figure 141: Brand index, November 2013
                                                                                                                                                                                                                                                                                                                    • Appendix – The Consumer – Where They Buy Instore or Online

                                                                                                                                                                                                                                                                                                                        • Figure 142: Most popular retailers used for electrical goods purchases – In-store/online, by demographics, November 2013
                                                                                                                                                                                                                                                                                                                        • Figure 143: Next most popular retailers used for electrical goods purchases – In-store/online, by demographics, November 2013
                                                                                                                                                                                                                                                                                                                        • Figure 144: Other retailers used for electrical goods purchases – In-store/online, by demographics, November 2013
                                                                                                                                                                                                                                                                                                                        • Figure 145: Most popular retailers used for electrical goods purchases – In-store, by demographics, November 2013
                                                                                                                                                                                                                                                                                                                        • Figure 146: Next most popular retailers used for electrical goods purchases – In-store, by demographics, November 2013
                                                                                                                                                                                                                                                                                                                        • Figure 147: Other retailers used for electrical goods purchases – In-store, by demographics, November 2013
                                                                                                                                                                                                                                                                                                                        • Figure 148: Most popular retailers used for electrical goods purchases – Online, by demographics, November 2013
                                                                                                                                                                                                                                                                                                                        • Figure 149: Next most popular retailers used for electrical goods purchases – Online, by demographics, November 2013
                                                                                                                                                                                                                                                                                                                        • Figure 150: Other retailers used for electrical goods purchases – Online, by demographics, November 2013
                                                                                                                                                                                                                                                                                                                    • Appendix – The Consumer – What They Buy

                                                                                                                                                                                                                                                                                                                        • Figure 151: Most popular types of electrical products purchased, by demographics, November 2013
                                                                                                                                                                                                                                                                                                                        • Figure 152: Next most popular types of electrical products purchased, by demographics, November 2013
                                                                                                                                                                                                                                                                                                                        • Figure 153: Other types of electrical products purchased, by demographics, November 2013
                                                                                                                                                                                                                                                                                                                    • Appendix – The Consumer – Key Drivers

                                                                                                                                                                                                                                                                                                                        • Figure 154: Factors important to electrical products shoppers – Special offers/sales, by demographics, November 2013
                                                                                                                                                                                                                                                                                                                        • Figure 155: Factors important to electrical products shoppers – Matching other retailers' prices, by demographics, November 2013
                                                                                                                                                                                                                                                                                                                        • Figure 156: Factors important to electrical products shoppers – Free delivery for large kitchen/household appliances, by demographics, November 2013
                                                                                                                                                                                                                                                                                                                        • Figure 157: Factors important to electrical products shoppers – Extended warranty at no extra cost, by demographics, November 2013
                                                                                                                                                                                                                                                                                                                        • Figure 158: Factors important to electrical products shoppers – Good after-sales service, by demographics, November 2013
                                                                                                                                                                                                                                                                                                                        • Figure 159: Factors important to electrical products shoppers – Wide range of brands available, by demographics, November 2013
                                                                                                                                                                                                                                                                                                                        • Figure 160: Factors important to electrical products shoppers – Ease of purchase, by demographics, November 2013
                                                                                                                                                                                                                                                                                                                    • Appendix – The Consumer – Attitudes towards Retailers of Electrical Goods

                                                                                                                                                                                                                                                                                                                        • Figure 161: Most popular attitudes towards electrical goods retailers, by demographics, November 2013
                                                                                                                                                                                                                                                                                                                        • Figure 162: Next most popular attitudes towards electrical goods retailers, by demographics, November 2013
                                                                                                                                                                                                                                                                                                                    • Appendix – The Consumer – Satisfaction with Services Used

                                                                                                                                                                                                                                                                                                                        • Figure 163: Satisfaction with retailers' services/products – Click-and-collect^, by demographics, November 2013
                                                                                                                                                                                                                                                                                                                        • Figure 164: Satisfaction with retailers' services/products – Home delivery service, by demographics, November 2013
                                                                                                                                                                                                                                                                                                                        • Figure 165: Satisfaction with retailers' services/products – Extended warranty, by demographics, November 2013
                                                                                                                                                                                                                                                                                                                        • Figure 166: Satisfaction with retailers' services/products – Product insurance, by demographics, November 2013
                                                                                                                                                                                                                                                                                                                        • Figure 167: Satisfaction with retailers' services/products – Advice from retailers' staff, by demographics, November 2013
                                                                                                                                                                                                                                                                                                                        • Figure 168: Satisfaction with retailers' services/products – Returning a product to the retailer, by demographics, November 2013
                                                                                                                                                                                                                                                                                                                        • Figure 169: Satisfaction with retailers' services/products – Installation service, by demographics, November 2013
                                                                                                                                                                                                                                                                                                                        • Figure 170: Satisfaction with retailers' services/products – Removal of old product^^, by demographics, November 2013
                                                                                                                                                                                                                                                                                                                        • Figure 171: Satisfaction with retailers' services/products – Online live-chat helpline^^^, by demographics, November 2013

                                                                                                                                                                                                                                                                                                                    Companies Covered

                                                                                                                                                                                                                                                                                                                    • Maplin Electronics Ltd

                                                                                                                                                                                                                                                                                                                    Electrical Goods Retailing - UK - February 2014

                                                                                                                                                                                                                                                                                                                    £1,995.00 (Excl.Tax)