Electrical Goods Retailing - UK - February 2015
“Perhaps it is time for some specialists to move closer to EDLP (everyday low pricing) and away from the questionable deep discounting that has traditionally been a feature of the sector.”
– Richard Perks, Director of Retail Research
This report looks at the following areas:
- Internet pureplays versus stores: it’s more than just price
- How can stores fight back?
- Time for EDLP?
- Letting the Black Friday genie out of the bottle
The electrical and electronic goods market is very diverse, ranging from televisions and tablets to household appliances and personal care devices. And the performances of these different segments are tied to very different factors – from the housing market to innovation-fuelled deflation.
This report considers the major sub-categories within electrical goods retailing. We provide segment forecasts to 2019 for: household appliances, audio-visual goods, computing and telecoms products and personal care appliances, as well as the total market.
Similarly, the market is served by a diverse range of retailers, from supermarkets such as Tesco and Asda through specialists such as Currys-PC World to internet-only retailers such as AO.com and Amazon.
This report addresses the diverse types of retailers in the market in sections such as Online, Leading Specialist Retailers, Leading Non-Specialist Retailers, Channels of Distribution and The Consumer – Where They Shop.
Our consumer survey this year asked:
- Which categories of electrical/electronic products respondents had bought in the past year (comparable figures for one year earlier provide trend data)
- Which retailers electrical goods shoppers had bought from in the past year (again, comparable figures for one year earlier provide trend data)
- Which categories of electrical/electronic products consumers think they are likely to purchase in the next 12 months
- Which factors are important when choosing where to buy electrical/electronic products
- Perceptions of internet-only retailers versus retailers with stores – which attributes consumers think each is best for
- Attitudes towards retailers of electrical/electronic goods – including statements on pricing and services.
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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