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Electrical Goods Retailing - UK - February 2015

“Perhaps it is time for some specialists to move closer to EDLP (everyday low pricing) and away from the questionable deep discounting that has traditionally been a feature of the sector.”
– Richard Perks, Director of Retail Research

This report looks at the following areas:

  • Internet pureplays versus stores: it’s more than just price
  • How can stores fight back?
  • Time for EDLP?
  • Letting the Black Friday genie out of the bottle

The electrical and electronic goods market is very diverse, ranging from televisions and tablets to household appliances and personal care devices. And the performances of these different segments are tied to very different factors – from the housing market to innovation-fuelled deflation.

This report considers the major sub-categories within electrical goods retailing. We provide segment forecasts to 2019 for: household appliances, audio-visual goods, computing and telecoms products and personal care appliances, as well as the total market.

Similarly, the market is served by a diverse range of retailers, from supermarkets such as Tesco and Asda through specialists such as Currys-PC World to internet-only retailers such as AO.com and Amazon.

This report addresses the diverse types of retailers in the market in sections such as Online, Leading Specialist Retailers, Leading Non-Specialist Retailers, Channels of Distribution and The Consumer – Where They Shop.

Our consumer survey this year asked:

  • Which categories of electrical/electronic products respondents had bought in the past year (comparable figures for one year earlier provide trend data)
  • Which retailers electrical goods shoppers had bought from in the past year (again, comparable figures for one year earlier provide trend data)
  • Which categories of electrical/electronic products consumers think they are likely to purchase in the next 12 months
  • Which factors are important when choosing where to buy electrical/electronic products
  • Perceptions of internet-only retailers versus retailers with stores – which attributes consumers think each is best for
  • Attitudes towards retailers of electrical/electronic goods – including statements on pricing and services.

 

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Table of contents

  1. Introduction

      • Definitions
        • Financial definitions
          • VAT
            • Sales per store, sales per sq m
              • Exchange rates
                • Abbreviations
                • Executive Summary

                    • The market
                      • Market size and forecast
                        • Figure 1: Market size and forecast: consumer spending on electrical/electronic products (including VAT), 2009-19
                      • Segment performance
                        • Market drivers
                          • Figure 2: Consumer prices inflation, annual rate of change, 2010-14
                          • Figure 3: Annual percentage change in earnings versus Consumer Price Index, January 2011-September 2014
                        • Online
                          • Figure 4: Leading online retailers’ estimated share of online spending on electrical goods, 2014
                        • Companies, brands and products
                          • Market shares
                            • Figure 5: Market shares (%): The leading specialists and non-specialists, 2013 and 2014
                          • Distribution of spending
                            • Figure 6: Estimated distribution of spending on electrical goods, 2014
                          • The consumer
                            • What they bought
                              • Figure 7: Types of electrical products purchased in the past 12 months, November 2014
                            • Where they shop
                              • Figure 8: Retailers used for electrical goods purchases in the past 12 months, November 2014
                            • What they expect to buy
                              • Figure 9: Likelihood of purchasing in the next 12 months, November 2014
                            • What’s important when choosing where to buy
                              • Figure 10: Important factors when choosing where to buy high-value electrical/electronic products, November 2014
                            • Pureplays versus stores
                              • Figure 11: Perceptions of online-only retailers versus retailers with stores, November 2014
                            • Attitudes towards retailers
                              • Figure 12: attitudes towards retailers selling electrical products, November 2014
                            • What we think
                            • Market Size and Forecast

                              • Key points
                                • Recovery after a minor dip
                                  • Figure 13: Consumer spending on all electrical products: market size and forecast (incl. VAT), 2009-19
                                  • Figure 14: Electrical products: market size and forecast (incl. Vat), in current and constant prices, 2009-19
                                  • Figure 15: Annual consumer price inflation, 2014
                                • Segment forecasts: All categories expected to grow in 2014
                                  • Household appliances: improving housing market giving an uplift
                                    • Figure 16: Household appliances: segment size and forecast (incl. VAT), 2009-19
                                  • Computing and telecoms: steady growth forecast
                                    • Figure 17: Computing and telecoms goods: segment size and forecast (incl. VAT), 2009-19
                                  • Audio-visual and photographic goods: An upturn in 2014
                                    • Figure 18: Audio-visual and photographic goods: segment size and forecasts (incl. VAT), 2009-19
                                  • Personal care appliances: steady growth continuing
                                    • Figure 19: Personal care appliances: segment size and forecast (incl. VAT), 2009-19
                                  • Segment forecasts: annual data
                                    • Figure 20: Electrical goods segment forecasts (incl. Vat), 2009-19
                                  • Unit volume snapshot
                                    • Figure 21: Unit volume sales of selected major electrical goods categories, 2013-15
                                    • Figure 22: Mintel Market Size definitions
                                  • Mintel’s forecast methodology
                                  • Specialist Sector Size

                                    • Key points
                                      • Electrical specialist sales grow
                                        • Figure 23: Electrical goods specialist sector sales, 2009-15
                                        • Figure 24: Electrical goods specialists sales relative to all consumer spending on electrical goods, 2009-15
                                      • Enterprises, outlets and employment
                                        • Outlets
                                          • Figure 25: Number of retail outlets, 2009/10 – 2013/14
                                        • Enterprises and employment
                                          • Figure 26: Number or retail enterprises, 2009-13
                                      • Trend Application

                                          • Life Hacking
                                            • Prove It
                                              • Mintel Futures: Human
                                              • Issues and Insights

                                                  • Internet pureplays versus stores: it’s more than just price
                                                    • The facts
                                                      • The implications
                                                        • How can stores fight back?
                                                          • The facts
                                                            • The implications
                                                              • Time for EDLP?
                                                                • The facts
                                                                  • The implications
                                                                    • Letting the Black Friday genie out of the bottle
                                                                      • The facts
                                                                        • The implications
                                                                        • Strengths and Weaknesses

                                                                          • Strengths
                                                                            • Weaknesses
                                                                            • The Consumer – What They Bought

                                                                              • Key points
                                                                                • Three quarters bought electrical/electronic goods in 2014
                                                                                  • Figure 27: Types of electrical products purchased in the past 12 months, November 2014
                                                                                • Year-on-year changes
                                                                                    • Figure 28: Types of electrical products purchased in the past 12 months, November 2013 and November 2014
                                                                                  • Average shopper profiles
                                                                                      • Figure 29: Types of electrical products purchased in the past 12 months, average age and affluence, November 2014
                                                                                    • What they bought, crossed by where they have shopped
                                                                                        • Figure 30: Types of electrical products purchased in the past 12 months, by where they have bought electrical products in the past 12 months, November 2014
                                                                                        • Figure 31: Types of electrical products purchased in the past 12 months, by where they have bought electrical products in the past 12 months (further retailers), November 2014
                                                                                        • Figure 32: Types of electrical products purchased in the past 12 months, by where they have bought electrical products in the past 12 months (further retailers), November 2014 (continued)
                                                                                    • The Consumer – Where They Buy

                                                                                      • Key points
                                                                                        • Argos maintains lead over Amazon, while Currys-PC World underperforms
                                                                                            • Figure 33: Retailers used for electrical goods purchases in the past 12 months, November 2014
                                                                                          • Amazon’s strong lead online
                                                                                              • Figure 34: Retailers used for electrical goods purchases in the past 12 months, by in-store/online, November 2014
                                                                                            • Year-on-year changes
                                                                                                • Figure 35: Retailers used for electrical goods purchases in the past 12 months, November 2013 and November 2014
                                                                                              • Average shopper profiles
                                                                                                  • Figure 36: Retailers used for electrical goods purchases in the past 12 months, by in-store/online, November 2014
                                                                                                • Focus group: experience of retailers
                                                                                                  • Focus group: where they would shop
                                                                                                  • The Consumer – Perceptions – Pureplays versus Stores

                                                                                                    • Key points
                                                                                                      • Pureplays seen as better for prices, range, availability and delivery options
                                                                                                          • Figure 37: Perceptions of online-only retailers versus retailers with stores, November 2014
                                                                                                        • Attitudes towards pureplays, crossed by where they’ve shopped
                                                                                                            • Figure 38: Perceptions of online-only retailers, by where they have bought electrical/electronic products in the past 12 months, November 2014
                                                                                                            • Figure 39: Perceptions of online-only retailers, by where they have bought electrical/electronic products in the past 12 months, November 2014 (continued)
                                                                                                            • Figure 40: Perceptions of online-only retailers, by where they have bought electrical/electronic products in the past 12 months (further retailers), November 2014
                                                                                                            • Figure 41: Pperceptions of online-only retailers, by where they have bought electrical/electronic products in the past 12 months (further retailers), November 2014 (continued)
                                                                                                          • Positive perceptions of pureplays peak among 25-34-year-olds
                                                                                                            • Figure 42: Perceptions of online-only retailers, by age group, November 2014
                                                                                                          • Focus group: who is better for service?
                                                                                                            • Focus group: who is better for range of products?
                                                                                                              • Focus group: who is better on pricing?
                                                                                                              • The Consumer – What is Important When Choosing Where to Buy

                                                                                                                • Key points
                                                                                                                  • Price, price, price
                                                                                                                      • Figure 43: important factors when choosing where to buy high-value electrical/electronic products, November 2014
                                                                                                                    • What’s important, crossed by where they have shopped
                                                                                                                        • Figure 44: important factors when choosing where to buy high-value electrical/electronic products, by where they have bought electrical/electronic products in the past 12 months, November 2014
                                                                                                                        • Figure 45: Important factors when choosing where to buy high-value electrical/electronic products, by where they have bought electrical/electronic products in the past 12 months, November 2014 (continued)
                                                                                                                        • Figure 46: Important factors when choosing where to buy high-value electrical/electronic products, by where they have bought electrical/electronic products in the past 12 months (further retailers), November 2014
                                                                                                                        • Figure 47: Important factors when choosing where to buy high-value electrical/electronic products, by where they have bought electrical/electronic products in the past 12 months (further retailers), November 2014 (continued)
                                                                                                                      • Focus group: what’s important
                                                                                                                      • The Consumer – What They Expect to Buy

                                                                                                                        • Key points
                                                                                                                          • Two thirds plan to buy
                                                                                                                              • Figure 48: Likelihood of purchasing in the next 12 months, November 2014
                                                                                                                              • Figure 49: Ranking of types of electrical products purchased in the past 12 months and ranking of products likely to purchase in the next 12 months, November 2014
                                                                                                                            • Shopper profiles
                                                                                                                                • Figure 50: Likelihood of purchasing in the next 12 months, average age and affluence, November 2014
                                                                                                                                • Figure 51: Types of electrical products purchased in the past 12 months, average age and affluence, November 2014
                                                                                                                            • The Consumer – Attitudes towards Retailers

                                                                                                                              • Key points
                                                                                                                                • Most shoppers want the chance to try out products
                                                                                                                                    • Figure 52: Attitudes towards retailers selling electrical products, November 2014
                                                                                                                                  • Consumer profiles
                                                                                                                                      • Figure 53: Attitudes towards retailers selling electrical products - Agreement average age and affluence, November 2014
                                                                                                                                    • Focus group: pricing and retailers
                                                                                                                                    • Who’s Innovating?

                                                                                                                                      • Key points
                                                                                                                                        • Samsung Innovation Showroom
                                                                                                                                          • Currys - PC World
                                                                                                                                            • … roll out revolutionary new kitchen retail concept
                                                                                                                                              • ... and open in-store ‘SMART Tech Zones’
                                                                                                                                                • Next generation photography store
                                                                                                                                                  • Wearable technology e-store
                                                                                                                                                    • RadioShack rolls out same-day mobile repair service
                                                                                                                                                      • 24-hour pickup station
                                                                                                                                                        • Sony’s underwater pop-up store
                                                                                                                                                          • Innovative “connected” 24/7 after-sales service
                                                                                                                                                          • Channels of Distribution

                                                                                                                                                            • Key points
                                                                                                                                                              • Pureplays continue to grow
                                                                                                                                                                • Figure 54: Estimated distribution of spending on electrical goods, 2014
                                                                                                                                                              • Multichannel operations showing worth
                                                                                                                                                                  • Figure 55: Estimated distribution of spending on electrical goods, 2013 and 2014
                                                                                                                                                              • Space Allocation Summary

                                                                                                                                                                • Key points
                                                                                                                                                                  • Space allocation overview
                                                                                                                                                                    • Figure 56: Leading electricals retailers, summary space allocation, January 2015
                                                                                                                                                                    • Figure 57: Currys PC World, London, Carphone Warehouse shop-in-shop, January 2015
                                                                                                                                                                    • Figure 58: Leading electricals retailers, detailed space allocation estimates, January 2015
                                                                                                                                                                  • Supermarkets make more space for grey goods
                                                                                                                                                                    • Figure 59: Tesco Extra, electrical products space allocation, 2014-15
                                                                                                                                                                    • Figure 60: Asda Supercentre, electrical products space allocation, 2014-15
                                                                                                                                                                    • Figure 61: Sainsbury’s superstore, electrical products space allocation, 2014-15
                                                                                                                                                                • Retail Product Mix

                                                                                                                                                                    • Figure 62: Leading electricals retailers, estimated product mix, 2013/14
                                                                                                                                                                    • Figure 63: Leading electricals retailers estimated market share, by broad product category, 2014
                                                                                                                                                                • The Leading Specialist Retailers

                                                                                                                                                                  • Key points
                                                                                                                                                                    • Market leaders Dixons and Carphone Warehouse unite
                                                                                                                                                                        • Figure 64: The leading specialist retailers of electrical goods: total net revenues, 2009-13
                                                                                                                                                                        • Figure 65: The leading specialist retailers: compound annual growth rates in total net revenues, 2009-13
                                                                                                                                                                      • Outlets and sales per outlet
                                                                                                                                                                        • Figure 66: The leading specialist retailers of electrical goods: outlet numbers, 2009-13
                                                                                                                                                                        • Figure 67: The leading specialist retailers: compound annual growth rates in number of outlets, 2009-13
                                                                                                                                                                        • Figure 68: The leading specialist retailers of electrical goods: annual sales per outlet, 2009-13
                                                                                                                                                                        • Figure 69: The leading specialist retailers: compound annual growth rates in annual sales per outlet, 2009-13
                                                                                                                                                                      • Operating profits and margins
                                                                                                                                                                        • Figure 70: The leading specialist retailers of electrical goods: operating profit, 2009-13
                                                                                                                                                                        • Figure 71: The leading specialist retailers of electrical goods: operating margins, 2009-13
                                                                                                                                                                      • Sales area and sales densities
                                                                                                                                                                        • Figure 72: Selected leading specialist retailers of electrical goods: total sales area, 2009-13
                                                                                                                                                                        • Figure 73: Selected leading specialist retailers of electrical goods: annual sales per sq m, 2009-13
                                                                                                                                                                    • Leading Non-Specialist Retailers

                                                                                                                                                                      • Key points
                                                                                                                                                                        • Argos and Amazon lead the way
                                                                                                                                                                          • Figure 74: Leading non-specialist retailers’ sales of electrical/electronic goods (excl. VAT), 2011-14
                                                                                                                                                                          • Figure 75: The leading non-specialist retailers: compound annual growth rates in electrical goods sales, 2011-14
                                                                                                                                                                        • Argos leveraging stores to great affect
                                                                                                                                                                          • Figure 76: Leading non-specialist retailers’ store numbers, 2011-14
                                                                                                                                                                          • Figure 77: Leading specialist and non-specialist retailers used for electrical goods purchases in the past 12 months, by in-store/online, November 2014
                                                                                                                                                                      • Market Shares

                                                                                                                                                                        • Key points
                                                                                                                                                                          • Newly formed Dixons Carphone dominates the market
                                                                                                                                                                            • Figure 78: Market shares (%): The leading specialist and non-specialists retailers, 2013 and 2014
                                                                                                                                                                            • Figure 79: Market shares: the leading specialist and non-specialist retailers, 2013 and 2014
                                                                                                                                                                        • Online

                                                                                                                                                                            • Strong growth in 2014
                                                                                                                                                                              • Figure 80: Estimated online sales of electrical goods (incl. VAT) 2011-15
                                                                                                                                                                              • Figure 81: Leading online retailers’ estimated shares of online spending on electrical goods, 2014
                                                                                                                                                                            • The consumer: where people shop online
                                                                                                                                                                              • Figure 82: The consumer: Where consumers have bought online in the past 12 months, November 2014
                                                                                                                                                                            • The consumer: Stores v online
                                                                                                                                                                              • Figure 83: The consumer: perceptions of online retailers versus retailers with stores, November 2014
                                                                                                                                                                              • Figure 84: The consumer: attitudes towards retailers selling electrical products, November 2014
                                                                                                                                                                            • Website data: Amazon the hot destination
                                                                                                                                                                              • Figure 85: Electrical retailers’ websites’ UK visitor numbers, most popular websites ranked by total unique visitors, December 2014
                                                                                                                                                                              • Figure 86: Selected leading websites: profiles by age group, December 2014
                                                                                                                                                                              • Figure 87: Selected leading websites: profiles by socio-economic group, December 2014
                                                                                                                                                                              • Figure 88: Selected leading websites: profiles by gender, December 2014
                                                                                                                                                                          • Brand Communication and Promotion

                                                                                                                                                                            • Key points
                                                                                                                                                                              • Leading advertisers total spend up 11.6% in 2014
                                                                                                                                                                                  • Figure 89: Leading electrical products retailers’ advertising spend, 2010-14
                                                                                                                                                                                • Advertising spending relative to turnover
                                                                                                                                                                                  • Figure 90: Leading electrical products specialists’ advertising spend as % of sales, 2010-13
                                                                                                                                                                                • Spending by media type
                                                                                                                                                                                  • Figure 91: Leading electrical products retailers’ advertising spend, by media type, 2014
                                                                                                                                                                                • What we saw in 2014
                                                                                                                                                                                  • Expertise and advice credentials
                                                                                                                                                                                    • FIFA World Cup-focused promotion
                                                                                                                                                                                      • Currys PC World Nick Christmas social media campaign
                                                                                                                                                                                        • Black Friday promotions
                                                                                                                                                                                        • Brand Research – Electrical Retailing

                                                                                                                                                                                          • What you need to know
                                                                                                                                                                                            • Brand map
                                                                                                                                                                                              • Figure 92: Attitudes towards and usage of selected brands, November – December 2014
                                                                                                                                                                                            • Key brand metrics
                                                                                                                                                                                              • Figure 93: Key metrics for selected brands, November – December 2014
                                                                                                                                                                                            • Brand attitudes: Apple Store and John Lewis have strongest quality associations
                                                                                                                                                                                              • Figure 94: Attitudes, by brand, November – December 2014
                                                                                                                                                                                            • Brand personality: Carphone Warehouse and Currys PC World struggle to generate upbeat connotations
                                                                                                                                                                                              • Figure 95: Brand personality – Macro image, November – December 2014
                                                                                                                                                                                            • Amazon scores highly for customer service despite its online-only business model
                                                                                                                                                                                              • Figure 96: Brand personality – Micro image, November – December 2014
                                                                                                                                                                                            • Brand analysis
                                                                                                                                                                                              • Amazon continues to go from strength to strength across different metrics
                                                                                                                                                                                                • Figure 97: User profile of Amazon in the last year, December 2014
                                                                                                                                                                                              • Argos relies on trust and accessibility developed through years of high-street presence
                                                                                                                                                                                                • Figure 98: User profile of Argos in the last year, December 2014
                                                                                                                                                                                              • Apple Store has niche appeal, but is associated with quality attributes
                                                                                                                                                                                                • Figure 99: User profile of Apple Store in the last year, December 2014
                                                                                                                                                                                              • John Lewis has a similar sense of quality but appeals to a wider range of people
                                                                                                                                                                                                • Figure 100: User profile of John Lewis in the last year, November 2014
                                                                                                                                                                                              • Currys PC World struggles to build much emotion among its customers
                                                                                                                                                                                                • Figure 101: User profile of Currys PC World in the last year, December 2014
                                                                                                                                                                                              • Carphone Warehouse appears in need of a refresh
                                                                                                                                                                                                • Figure 102: User profile of Carphone Warehouse in the last year, December 2014
                                                                                                                                                                                            • Amazon Europe

                                                                                                                                                                                                • What we think
                                                                                                                                                                                                  • In pursuit of convenience
                                                                                                                                                                                                    • Amazon Prime offers more and gains members
                                                                                                                                                                                                      • International underperforms
                                                                                                                                                                                                        • Room for expansion in Europe
                                                                                                                                                                                                          • Company background
                                                                                                                                                                                                            • Company performance
                                                                                                                                                                                                              • Growth slows in Europe
                                                                                                                                                                                                                • Figure 103: Amazon.com Inc: Group financial performance, 2009-14
                                                                                                                                                                                                              • Sales mix
                                                                                                                                                                                                                • Figure 104: Amazon Europe: Estimated composition of sales, 2014
                                                                                                                                                                                                              • Retail offering
                                                                                                                                                                                                              • Apple Retail

                                                                                                                                                                                                                  • What we think
                                                                                                                                                                                                                    • Watch this space
                                                                                                                                                                                                                      • Experimenting within a narrow product portfolio
                                                                                                                                                                                                                        • Steady development of Apple Retail
                                                                                                                                                                                                                          • Company background
                                                                                                                                                                                                                            • Company performance
                                                                                                                                                                                                                              • Sales growth improves
                                                                                                                                                                                                                                • iPad and iPod see sales fall
                                                                                                                                                                                                                                  • Figure 105: Apple Retail: Group financial performance, 2008/9-2013/14
                                                                                                                                                                                                                                  • Figure 106: Apple Retail: Outlet data, 2008/9-2013/14
                                                                                                                                                                                                                                  • Figure 107: Apple Retail: European stores, 2013-15
                                                                                                                                                                                                                                • Retail offering
                                                                                                                                                                                                                                • AO World

                                                                                                                                                                                                                                    • What we think
                                                                                                                                                                                                                                      • A clear strategy for growth …
                                                                                                                                                                                                                                        • … and a growing reputation for good service
                                                                                                                                                                                                                                          • Own-brand debut in TVs
                                                                                                                                                                                                                                            • Germany brings a challenge
                                                                                                                                                                                                                                              • Company background
                                                                                                                                                                                                                                                • Company performance
                                                                                                                                                                                                                                                  • Figure 108: Appliances Online: Group financial performance, 2012/13-2013/14
                                                                                                                                                                                                                                                  • Figure 109: AO World: Divisional sales, £m, 2012/13-2013/14
                                                                                                                                                                                                                                                • Retail offering
                                                                                                                                                                                                                                                • Argos

                                                                                                                                                                                                                                                    • What we think
                                                                                                                                                                                                                                                      • Vision of the future
                                                                                                                                                                                                                                                        • Hub & spoke system turns stores into collection points
                                                                                                                                                                                                                                                          • More stores to get a digital makeover
                                                                                                                                                                                                                                                            • Electricals offer relatively upmarket
                                                                                                                                                                                                                                                              • Own brand
                                                                                                                                                                                                                                                                • Company background
                                                                                                                                                                                                                                                                  • Company performance
                                                                                                                                                                                                                                                                    • Figure 110: Argos: Group financial performance, 2009/10-2013/14
                                                                                                                                                                                                                                                                    • Figure 111: Argos: Outlet data, 2009/10-2013/14
                                                                                                                                                                                                                                                                  • Retail offering
                                                                                                                                                                                                                                                                    • Figure 112: Argos: Product mix by sales and numbers of items, 2013/14
                                                                                                                                                                                                                                                                • Dixons Carphone

                                                                                                                                                                                                                                                                    • What we think
                                                                                                                                                                                                                                                                      • The mobile networks
                                                                                                                                                                                                                                                                        • Superstores
                                                                                                                                                                                                                                                                          • High street stores
                                                                                                                                                                                                                                                                            • International
                                                                                                                                                                                                                                                                              • Company background
                                                                                                                                                                                                                                                                                • Dixons
                                                                                                                                                                                                                                                                                  • Carphone Warehouse
                                                                                                                                                                                                                                                                                    • Dixons Carphone
                                                                                                                                                                                                                                                                                      • Company performance
                                                                                                                                                                                                                                                                                        • Figure 113: Dixons Carphone: Group financial performance, 2009/10-2013/14
                                                                                                                                                                                                                                                                                        • Figure 114: Dixons Carphone: Group financial performance, 2009/10-2013/14 (continued)
                                                                                                                                                                                                                                                                                        • Figure 115: Dixons Carphone: Outlet data, 2009/10-2013/14
                                                                                                                                                                                                                                                                                        • Figure 116: Dixons Carphone: Outlet data, 2009/10-2013/14 (continued)
                                                                                                                                                                                                                                                                                      • Retail offering
                                                                                                                                                                                                                                                                                        • Range
                                                                                                                                                                                                                                                                                          • Figure 117: Dixons Retail: UK sales mix, 2014 (est)
                                                                                                                                                                                                                                                                                      • E-Square

                                                                                                                                                                                                                                                                                          • What we think
                                                                                                                                                                                                                                                                                            • Company background
                                                                                                                                                                                                                                                                                                • Figure 118: E-Square: Members and websites, by country of operation, 2015
                                                                                                                                                                                                                                                                                              • Company performance
                                                                                                                                                                                                                                                                                                • Figure 119: E-Square: Members’ estimated retail sales, by country/region, 2011-14
                                                                                                                                                                                                                                                                                                • Figure 120: E-Square: Members’ approximate store numbers, by country/region, 2011-14
                                                                                                                                                                                                                                                                                              • Denmark
                                                                                                                                                                                                                                                                                                • Finland
                                                                                                                                                                                                                                                                                                  • France
                                                                                                                                                                                                                                                                                                    • Germany
                                                                                                                                                                                                                                                                                                      • Greece
                                                                                                                                                                                                                                                                                                        • Italy
                                                                                                                                                                                                                                                                                                          • Portugal
                                                                                                                                                                                                                                                                                                            • Spain
                                                                                                                                                                                                                                                                                                              • UK
                                                                                                                                                                                                                                                                                                                • Ukraine
                                                                                                                                                                                                                                                                                                                • Euronics International

                                                                                                                                                                                                                                                                                                                    • What we think
                                                                                                                                                                                                                                                                                                                      • Company background
                                                                                                                                                                                                                                                                                                                        • Company performance
                                                                                                                                                                                                                                                                                                                          • Figure 121: Euronics International: Group financial performance, 2009-2014
                                                                                                                                                                                                                                                                                                                          • Figure 122: Euronics International: Outlet data, 2009-2014
                                                                                                                                                                                                                                                                                                                          • Figure 123: Euronics International: Outlet data, 2008/9-2012/13 (continued)
                                                                                                                                                                                                                                                                                                                        • Retail offering
                                                                                                                                                                                                                                                                                                                          • Figure 124: Euronics: members, countries and trading names, 2015
                                                                                                                                                                                                                                                                                                                      • Maplin Electronics Ltd

                                                                                                                                                                                                                                                                                                                          • What we think
                                                                                                                                                                                                                                                                                                                            • Increased brand awareness
                                                                                                                                                                                                                                                                                                                              • Improved web platform
                                                                                                                                                                                                                                                                                                                                • Bridging the gap between the online and offline experience
                                                                                                                                                                                                                                                                                                                                  • Drones and toys
                                                                                                                                                                                                                                                                                                                                    • New airport store format
                                                                                                                                                                                                                                                                                                                                      • Company background
                                                                                                                                                                                                                                                                                                                                        • Company performance
                                                                                                                                                                                                                                                                                                                                          • Figure 125: Maplin Electronics Ltd: Group financial performance, 2009-2013
                                                                                                                                                                                                                                                                                                                                          • Figure 126: Maplin Electronics Ltd: Outlet data, 2009-2014
                                                                                                                                                                                                                                                                                                                                        • Retail offering

                                                                                                                                                                                                                                                                                                                                        Companies Covered

                                                                                                                                                                                                                                                                                                                                        To learn more about the companies covered in this report please contact us.

                                                                                                                                                                                                                                                                                                                                        Electrical Goods Retailing - UK - February 2015

                                                                                                                                                                                                                                                                                                                                        £1,995.00 (Excl.Tax)