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Electrical Goods Retailing - UK - February 2016

“Since the collapse of Comet the electrical specialists have seen their share of the market diminish under pressure from non-specialists. There were signs of a resurgence in the specialist market in 2014 and this has accelerated in 2015 with the specialists sector outpacing an overall market which saw consumer spending fall. A major part of this has been to bring prices in line with the online-only players, notably Amazon. Stores also remain a crucial part of the electricals buying process, with consumers continuing to value the ability to view products physically as well as benefit from the in-store and after-sales service given, which is also helping to encourage consumers back to the specialist retailers."

– Nick Carroll , Retail Analyst

This report looks at the following issues:

  • The importance of stores in the decision making process
  • Sainsbury's and Argos: what does it mean for the electricals market?
  • Getting service right
  • Black Friday: making sense of it all

This report uses utilises market, consumer research and key retailer metrics to give an overview of the UK electrical goods market. The electrical goods market is a diverse one both in terms of the products sold and the retailers who sell them.

We have split the product market into four key segments for each of which we provide a market size and forecast:

  • Household appliances – Consisting of both major appliances, such as refrigerators and washing machines and small appliances, such as coffee-machines and kettles.
  • Audio-visual and photographic equipment – Consisting of audio-visual products, such as TVs and stereo systems and photographic equipment, such as digital cameras and projectors.
  • Computing and telecoms – Consisting of information processing equipment, such as personal computers and tablets, and telephone and telefax equipment, such as mobile and home phones.
  • Personal care appliances – Consisting of electrical appliances of personal care, such as electric razors and hairdryers.

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Table of contents

  1. Overview

    • What you need to know
      • Areas covered in this report
      • Executive Summary

          • The market
            • A decline in spending in 2015
              • Figure 1: Consumer spending on all electrical products: market size and forecast (including VAT), 2010-20
            • Specialist sector size
              • Figure 2: Annual percentage change in the value of sales through electrical goods specialists, 2010-15
            • Online
              • Figure 3: Estimated percentage of all consumer spending on electrical goods coming through online channels, 2011-15
            • Deflation
              • Figure 4: Consumer prices inflation, annual rate of change, 2010-15
            • Leading retailers
              • Market shares
                • Figure 5: Market shares of the leading specialist and non-specialist retailers of electrical goods, 2014 and 2015
              • Distribution of spending
                • Figure 6: Estimated distribution of spending on electrical goods, 2014 and 2015
              • The consumer
                • 77% purchased some electrical goods in the past year
                  • Figure 7: Types of electrical products purchased in the past 12 months, November 2015
                • And 58% plan to buy some goods in the next year
                  • Figure 8: Planned purchase of electrical goods in the next 12 months, November 2015
                • Where they buy
                  • Figure 9: Retailers used for electrical goods purchases in the past 12 months, either online or in-store, November 2015
                • Satisfaction with retailers
                  • Figure 10: Overall net satisfaction with last electrical buying experience, by criteria, November 2015
                • Attitudes to electrical goods retailers
                  • Figure 11: Attitudes towards electrical goods retailers, November 2015
                • Black Friday
                  • Figure 12: Purchase of electrical goods on Black Friday 2015, in-store or online, December 2015
                • What we think
                • Issues and Insights

                  • The importance of stores in the decision making process
                    • The facts
                      • The implications
                        • Sainsbury’s and Argos: what does it mean for the electricals market?
                          • The facts
                            • The implications
                              • Getting service right
                                • The facts
                                  • The implications
                                    • Black Friday: making sense of it all
                                      • The facts
                                        • The implications
                                        • The Market – What You Need to Know

                                          • Consumer spending falls in 2015
                                            • A positive year for the specialists
                                              • Channels of distribution
                                                • Deflation remains a downward driver
                                                  • Black Friday
                                                  • Market Drivers

                                                    • A good second half of the year for computer and telecoms specialists
                                                      • Figure 13: Annual % change in the all retail sales, electrical household appliances and computers & telecoms equipment, non-seasonally adjusted, Jan 2014-Dec 2015
                                                    • Prices continue to fall
                                                      • Figure 14: Consumer prices inflation, annual rate of change, 2010-15
                                                    • A positive environment for consumers?
                                                      • Figure 15: Annual percentage change in earnings versus consumer price index, January 2010-December 2015
                                                    • Consumer financial status
                                                      • Figure 16: How consumers describe their current financial situation, February 2009-October 2015
                                                    • Property market continues to show growth, but renting continues to climb
                                                      • Figure 17: Annual Number of UK residential property transactions, non-seasonally adjusted, 2006-15
                                                      • Figure 18: Percentage of individuals living in households by tenure, 2010-14
                                                  • Market Size and Forecast

                                                    • Spending falls in 2015 but expected to bounce back in 2016
                                                      • Figure 19: Consumer spending on all electrical products: market size and forecast (including VAT), 2010-20
                                                      • Figure 20: Electrical products: market size and forecast (including Vat), in current and constant prices, 2010-20
                                                      • Figure 21: Annual consumer price inflation, by electrical category, 2015
                                                    • Segment forecasts
                                                      • Household appliances
                                                        • Figure 22: Household appliances: segment size and forecast (including VAT), 2010-20
                                                      • Computing and telecoms
                                                        • Figure 23: Computing and telecoms goods: segment size and forecast (including VAT), 2010-20
                                                      • Audio-visual and photographic goods
                                                        • Figure 24: Audio-visual and photographic goods: segment size and forecasts (including VAT), 2010-20
                                                      • Personal care appliances
                                                        • Figure 25: Personal care appliances: segment size and forecast (including VAT), 2010-20
                                                      • Segment forecasts: annual data
                                                        • Figure 26: Electrical goods segment forecasts (including Vat), 2010-20
                                                      • Forecast methodology
                                                      • Specialist Sector Size

                                                        • A good year for specialist retailers
                                                          • Figure 27: Electrical goods specialists sales relative to all consumer spending on electrical goods (including VAT), 2010-16
                                                          • Figure 28: Electrical goods specialist sector sales (excluding VAT), 2010-16
                                                        • Stores: Back in fashion?
                                                          • Figure 29: Share of all online sales by store-based and online-only retailers, by monthly share, 2009-15
                                                        • Enterprises and outlets
                                                          • Figure 30: Number of retail outlets, 2011-15
                                                          • Figure 31: Number or retail enterprises, 2011-15
                                                      • Channels of Distribution

                                                        • Electrical goods specialists recording growth
                                                          • Figure 32: Estimated distribution of spending on electrical goods, 2014 and 2015
                                                      • The Consumer – What You Need to Know

                                                        • 77% bought electrical items in 2015…
                                                          • …but only 58% plan to buy in 2016
                                                            • Non-specialists the go-to for electricals
                                                              • Consumers happy with products, less so service
                                                                • Price matching – a differentiating factor but many don’t trust it
                                                                  • Over a third say they choose where to shop because of after-sales service
                                                                    • Stores still have a big part to play
                                                                      • Those who do buy on Black Friday, buy online
                                                                      • What They Bought

                                                                        • Mobile phones the most popular purchase
                                                                          • Figure 33: Types of electrical products purchased in the past 12 months, November 2015
                                                                        • New purchases edge up
                                                                          • Figure 34: Types of electrical products purchased in the past 12 months, November 2013, 2014 and 2015
                                                                        • Younger consumers more technology focused
                                                                          • Figure 35: Types of electrical products purchased in the past 12 months, by age, November 2015
                                                                        • Home-ownership: is it affecting appliance buying?
                                                                          • Figure 36: Purchasing of household appliances, by home-ownership status, November 2015
                                                                      • Where They Buy

                                                                        • Non-specialists the go-to for electrical goods
                                                                          • Figure 37: Retailers used for electrical goods purchases in the past 12 months, either online or in-store, November 2015
                                                                        • Shopper profiles
                                                                          • Figure 38: Retailers used for electrical goods purchases in the past 12 months in-store or online, by income and age, November 2015
                                                                        • Trend data
                                                                          • Figure 39: Retailers used for electrical goods purchases in the past 12 months, either online or in-store, November 2015
                                                                        • Online versus in-store
                                                                            • Figure 40: Channels used to purchase electrical items in the past 12 months, November 2015
                                                                          • Amazon, unsurprisingly, the dominant player online
                                                                            • Figure 41: Retailers used for electrical goods purchases in the past 12 months, by online or in-store, November 2015
                                                                          • Repertoire of retailers used
                                                                            • Figure 42: Repertoire of retailers used to purchase electrical goods in the past 12 months, November 2015
                                                                        • Satisfaction with Retailers

                                                                            • Figure 43: Overall net satisfaction with last electrical buying experience, by criteria, November 2015
                                                                          • Key driver analysis
                                                                            • Figure 44: Key drivers of overall satisfaction with last retailer purchased from, November 2015
                                                                            • Figure 45: Overall satisfaction with last retailer purchased from – Key driver output, November 2015
                                                                          • How the retailers compare
                                                                            • Figure 46: Overall satisfaction with last retailer used, November 2015
                                                                          • How they perform on pricing, range and quality
                                                                            • Figure 47: Satisfaction with pricing, by retailer last used, November 2015
                                                                            • Figure 48: Satisfaction with product range, by retailer last used, November 2015
                                                                            • Figure 49: Satisfaction with stock availability, by retailer last used, November 2015
                                                                            • Figure 50: Satisfaction with the quality of goods, by retailer last used, November 2015
                                                                          • Service
                                                                            • Figure 51: Satisfaction with staff knowledge, by retailer last used, November 2015
                                                                            • Figure 52: Satisfaction with after-sales service, by retailer last used, November 2015
                                                                          • Delivery, returns and website use
                                                                            • Figure 53: Satisfaction with range of delivery options, by retailer last used, November 2015
                                                                            • Figure 54: Satisfaction with ease of website use, by retailer last used, November 2015
                                                                            • Figure 55: Satisfaction with the ease of returns, by retailer last used, November 2015
                                                                          • Methodology
                                                                          • What They Expect to Buy

                                                                              • Figure 56: Planned purchase of electrical goods in the next 12 months, November 2015
                                                                            • Planned purchases down
                                                                              • Figure 57: Planned purchase of electrical goods in the next 12 months, November 2014 and November 2015
                                                                            • Virtual reality
                                                                                • Figure 58: Interest in the potential functions of virtual reality headsets, August 2015
                                                                            • Attitudes towards Electrical Goods Retailers

                                                                              • Price matching schemes
                                                                                  • Figure 59: Attitudes towards retailers’ price matching schemes, November 2015
                                                                                  • Figure 60: Agreement attitudes toward retailers’ price matching schemes, by age, November 2015
                                                                                • Services
                                                                                  • Figure 61: Attitudes towards services provided or could be provided by retailers, November 2015
                                                                                  • Figure 62: Agreement towards Attitudes to after-sales services provided by retailers, by socio-economic group, November 2015
                                                                                • Researching and buying electrical goods
                                                                                    • Figure 63: Attitudes towards researching and buying electrical goods, November 2015
                                                                                    • Figure 64: Attitudes towards researching and buying electrical goods, by gender, November 2015
                                                                                • Black Friday

                                                                                  • A majority who did buy bought online on Black Friday 2015
                                                                                    • Figure 65: Purchase of electrical goods on Black Friday 2015, in-store or online, December 2015
                                                                                    • Figure 66: Purchase of electrical goods on Black Friday 2015, by age, December 2015
                                                                                  • Reasons for buying on Black Friday
                                                                                    • Figure 67: Reasons for buying electrical items on Black Friday 2015, December 2015
                                                                                  • Reasons for not buying on Black Friday 2016
                                                                                      • Figure 68: Reasons for not buying electrical items on Black Friday 2015, December 2015
                                                                                  • Key Players – What You Need to Know

                                                                                    • Argos ups the ante with same-day delivery
                                                                                      • Dixons Carphone continues to perform well since merging
                                                                                        • AO.com continues its strong growth
                                                                                          • Amazon pulls ahead as the largest non-specialist
                                                                                            • Grocers struggle with lower footfall to superstores
                                                                                              • Online sales overtake store sales
                                                                                                • Advertising spend falls
                                                                                                  • Amazon’s reputation for service puts it ahead of the competition
                                                                                                    • Currys PC World struggles with negative brand associations
                                                                                                    • Innovation and Launch Activity

                                                                                                      • Same-day store collection and same-day home delivery
                                                                                                        • Immersive electronics experiences
                                                                                                          • Bringing the in-store experience into customers’ homes
                                                                                                            • Gadget trade-in service
                                                                                                              • Personalised Christmas gift wishes campaign
                                                                                                              • Space Allocation Summary

                                                                                                                  • Space allocation overview
                                                                                                                    • Figure 69: Leading electricals retailers, summary space allocation, January 2016
                                                                                                                  • Detailed space summary
                                                                                                                    • Supermarket in-store electrical department comparisons
                                                                                                                      • Smart and wearable technology
                                                                                                                        • Figure 70: Leading electricals retailers, detailed space allocation estimates, January 2016
                                                                                                                        • Figure 71: Leading electricals retailers, detailed space allocation estimates, January 2016
                                                                                                                      • Electrical departments as a percentage of total supermarket floor space
                                                                                                                        • Figure 72: Supermarkets: Electricals department as a percentage of total floor space, January 2016
                                                                                                                    • Retail Product Mix

                                                                                                                        • Estimates
                                                                                                                          • Figure 73: Leading electricals retailers, summary space allocation, 2015
                                                                                                                          • Figure 74: Leading electricals retailers, electricals space, 2013/14
                                                                                                                        • Sales density
                                                                                                                          • Figure 75: Electricals retailers sales densities by broad product area, 2014/15
                                                                                                                        • Sales by broad product category
                                                                                                                          • Figure 76: Electricals retailers, estimated sales, by product, 2014
                                                                                                                          • Figure 77: Electricals retailers: Estimated market share by broad product area, 2014
                                                                                                                      • Leading Electrical Specialists: Key Metrics

                                                                                                                          • Dixons Carphone performing well since merging
                                                                                                                            • AO.com continues its strong performance
                                                                                                                              • O2 Telefonica retail sales remain skewed by accounting changes
                                                                                                                                • Maplin improves its multichannel offer
                                                                                                                                  • Figure 78: The leading specialist retailers of electrical goods: total net revenues, 2010-14
                                                                                                                                  • Figure 79: The leading specialist retailers, compound annual growth rates in total net revenues, 2010-14
                                                                                                                                • Outlets and sales per outlet
                                                                                                                                  • Figure 80: The leading specialist retailers of electrical goods, outlet numbers, 2010-14
                                                                                                                                  • Figure 81: The leading specialist electrical retailers: compound annual growth rate of store numbers, 2010-14
                                                                                                                                  • Figure 82: The leading specialist retailers of electrical goods: annual sales per outlet, 2010-14
                                                                                                                                  • Figure 83: The leading specialist retailers of electronical goods, compound annual growth rate of annual sales per outlet, 2010-14
                                                                                                                                • Operating profits and margins
                                                                                                                                  • Figure 84: The leading specialist retailers of electrical goods operating profits, 2010-14
                                                                                                                                  • Figure 85: The leading specialist retailers of electrical goods, operating margins, 2010-14
                                                                                                                                • Sales area and sales densities
                                                                                                                                  • Figure 86: Selected leading specialist retailers of electrical goods: total sales area, 2010-14
                                                                                                                                  • Figure 87: Selected leading specialist retailers of electrical goods: annual sales per sq m, 2010-14
                                                                                                                              • Leading Non-specialists: Key Metrics

                                                                                                                                • Amazon pulls ahead despite slower growth
                                                                                                                                  • John Lewis moves into mobile
                                                                                                                                    • Grocers struggle with lower footfall to superstores
                                                                                                                                      • Smaller non-specialists declining
                                                                                                                                        • Figure 88: Leading non-specialist retailers’ sales of electrical/electronic goods (excluding VAT), 2011-15
                                                                                                                                        • Figure 89: The leading non-specialist retailers: compound annual growth rates in electrical goods sales, 2011-15
                                                                                                                                      • Argos rolls out digital stores
                                                                                                                                        • John Lewis reaches Birmingham
                                                                                                                                          • Figure 90: Leading non-specialist retailers of electrical goods, store numbers, 2012-15
                                                                                                                                      • Market Shares

                                                                                                                                          • Figure 91: Market shares of the leading specialist and non-specialist retailers of electrical goods, 2014 and 2015
                                                                                                                                      • Online

                                                                                                                                        • Online overtakes store-based sales
                                                                                                                                          • Figure 92: Estimated online sales of electrical goods (including VAT), 2011-15
                                                                                                                                          • Figure 93: Leading online retailers’ estimated shares of online spending on electrical goods, 2015
                                                                                                                                        • Where people shop online
                                                                                                                                          • Figure 94: The Consumer: Where consumers shopped online for electrical goods in the past 12 months, November 2015
                                                                                                                                      • Advertising and Marketing Activity

                                                                                                                                        • Total 2015 recorded above-the-line, online display and direct mail spend down 12.2%
                                                                                                                                          • Figure 95: Recorded above-the-line, online display and direct mail total advertising expenditure by UK electrical retailers, 2011-15
                                                                                                                                        • Leading electrical retailers ad spend down 9.6%
                                                                                                                                          • Figure 96: Leading UK retail advertisers of electrical products: Recorded above-the-line, online display and direct mail total advertising expenditure, 2011-15
                                                                                                                                        • TV attracts the most advertising spend
                                                                                                                                          • Figure 97: Leading UK retail advertisers of electrical products: Recorded above-the-line, online display and direct mail total advertising expenditure, by media type, 2015
                                                                                                                                        • Nielsen Media Research coverage
                                                                                                                                        • Brand Research

                                                                                                                                            • What you need to know
                                                                                                                                              • Brand map
                                                                                                                                                • Figure 98: Attitudes towards and usage of selected brands, November and December 2015
                                                                                                                                              • Key brand metrics
                                                                                                                                                • Figure 99: Key metrics for selected brands, November and December 2015
                                                                                                                                              • Brand attitudes: Argos and Currys PC World stand out for their widespread availability
                                                                                                                                                • Figure 100: Attitudes, by brand, November and December 2015
                                                                                                                                              • Brand personality: AO.com benefits from being engaging and accessible
                                                                                                                                                • Figure 101: Brand personality – Macro image, November 2015 and December 2015
                                                                                                                                              • John Lewis stands out for being authoritative and stylish
                                                                                                                                                • Figure 102: Brand personality – Micro image, November and December 2015
                                                                                                                                              • Brand analysis
                                                                                                                                                • Amazon stands out for its broad customer base
                                                                                                                                                  • Figure 103: User profile of Amazon, December 2015
                                                                                                                                                • John Lewis’ sense of quality appeals to high earners
                                                                                                                                                  • Figure 104: User profile of John Lewis, November 2015
                                                                                                                                                • Apple Store divides opinion but is particularly favoured by the young
                                                                                                                                                  • Figure 105: User profile of Apple Store, December 2015
                                                                                                                                                • Argos performs well on availability and trust
                                                                                                                                                  • Figure 106: User profile of Argos, December 2015
                                                                                                                                                • AO.com is growing its awareness by delivering a reliable and responsive experience
                                                                                                                                                  • Figure 107: User profile of AO.com, December 2015
                                                                                                                                                • Currys PC World struggles to improve negative brand associations
                                                                                                                                                  • Figure 108: User profile of Currys PC World, December 2015
                                                                                                                                              • Amazon Europe

                                                                                                                                                  • What we think
                                                                                                                                                    • An evolving offer
                                                                                                                                                      • Amazon Prime extends its breadth and reach
                                                                                                                                                        • A sense of occasion
                                                                                                                                                          • Product development continues
                                                                                                                                                            • Delivery gets quicker, but pushes fulfilment costs higher
                                                                                                                                                              • Click & Collect points limited to US universities
                                                                                                                                                                • Looking ahead
                                                                                                                                                                  • Company background
                                                                                                                                                                    • Company performance
                                                                                                                                                                      • Growth slows in Europe
                                                                                                                                                                        • Figure 109: Amazon.com Inc: Group financial performance, 2010-15
                                                                                                                                                                      • Sales mix
                                                                                                                                                                        • Figure 110: Amazon: Composition of net sales, 2015
                                                                                                                                                                      • Retail offering
                                                                                                                                                                      • Apple Retail

                                                                                                                                                                          • What we think
                                                                                                                                                                            • It’s all about the iPhone
                                                                                                                                                                              • The importance of innovation
                                                                                                                                                                                • Apple stores an important to success of the brand
                                                                                                                                                                                  • Company background
                                                                                                                                                                                    • Company performance
                                                                                                                                                                                      • Worldwide
                                                                                                                                                                                        • Figure 111: Apple Retail: Sales and operating profit, 2011-2015
                                                                                                                                                                                        • Figure 112: Apple Retail: Outlet data, 2011-2016
                                                                                                                                                                                      • Apple Retail UK
                                                                                                                                                                                        • Figure 113: Apple Retail UK: Group financial performance, 2009/10-2014/15
                                                                                                                                                                                        • Figure 114: Apple Retail UK: Outlet data, 2010/11-2014/15
                                                                                                                                                                                        • Figure 115: Apple Retail: European stores, 2014-16
                                                                                                                                                                                      • Retail offering
                                                                                                                                                                                      • AO World

                                                                                                                                                                                          • What we think
                                                                                                                                                                                            • Launching in the Netherlands…
                                                                                                                                                                                              • …and possibly Austria
                                                                                                                                                                                                • Collect+ deal widens delivery options
                                                                                                                                                                                                  • Enhanced website features
                                                                                                                                                                                                    • Expanding audio visual product offering
                                                                                                                                                                                                      • AO.de sales progressing satisfactorily, but requiring big investment
                                                                                                                                                                                                        • Company background
                                                                                                                                                                                                          • Company performance
                                                                                                                                                                                                              • Figure 116: AO World Plc: Group financial performance, 2011/12-2014/15
                                                                                                                                                                                                            • Retail offering
                                                                                                                                                                                                            • Argos

                                                                                                                                                                                                                • What we think
                                                                                                                                                                                                                  • Possible Sainsbury’s takeover deal casts doubt on future of Argos’ high street stores
                                                                                                                                                                                                                    • Market-leading store collection and delivery options
                                                                                                                                                                                                                      • Unique over the counter gadget trade-in service
                                                                                                                                                                                                                        • Live chat help results in increased purchase satisfaction and online conversion rates
                                                                                                                                                                                                                          • New regional hub would boost same-day fulfilment capability
                                                                                                                                                                                                                            • Company background
                                                                                                                                                                                                                              • Company performance
                                                                                                                                                                                                                                • First-half FY16
                                                                                                                                                                                                                                  • Trading statement for the 18 weeks to 2 January 2016
                                                                                                                                                                                                                                    • Figure 117: Argos: Group financial performance, 2010/11-2014/15
                                                                                                                                                                                                                                    • Figure 118: Argos: Outlet data, 2010/11-2014/15
                                                                                                                                                                                                                                  • Retail offering
                                                                                                                                                                                                                                  • Dixons Carphone

                                                                                                                                                                                                                                      • What we think
                                                                                                                                                                                                                                        • Connectivity
                                                                                                                                                                                                                                          • Making the most of the store base
                                                                                                                                                                                                                                            • Price matching
                                                                                                                                                                                                                                              • Where next
                                                                                                                                                                                                                                                • Company background
                                                                                                                                                                                                                                                  • Figure 119: Dixons Carphone: Retail brands, by country, 2016
                                                                                                                                                                                                                                                • Company performance
                                                                                                                                                                                                                                                  • Figure 120: Dixons Carphone: Like-for-like growth, 2014/15-2015/16
                                                                                                                                                                                                                                                  • Figure 121: Dixons Carphone: Group financial performance, 2009/10-2013/14
                                                                                                                                                                                                                                                  • Figure 122: Dixons Carphone: Group financial performance, 2013/14-2014/15
                                                                                                                                                                                                                                                  • Figure 123: Dixons Carphone: Outlet data, 2009/10-2013/14
                                                                                                                                                                                                                                                  • Figure 124: Dixons Carphone: Planned store closures, 2016
                                                                                                                                                                                                                                                  • Figure 125: Dixons Carphone: Outlet data, 2013/14-2014/15
                                                                                                                                                                                                                                                  • Figure 126: Dixons Carphone: Store portfolio, 2014-15
                                                                                                                                                                                                                                                • Retail offering
                                                                                                                                                                                                                                                • Euronics International

                                                                                                                                                                                                                                                    • What we think
                                                                                                                                                                                                                                                      • Company background
                                                                                                                                                                                                                                                        • Company performance
                                                                                                                                                                                                                                                            • Figure 127: Euronics International: Group financial performance, 2010-14
                                                                                                                                                                                                                                                            • Figure 128: Euronics International: Outlet data, 2010-14
                                                                                                                                                                                                                                                          • Euronics membership
                                                                                                                                                                                                                                                            • Figure 129: Euronics: Members, countries and trading names, 2016
                                                                                                                                                                                                                                                        • Maplin Electronics

                                                                                                                                                                                                                                                            • What we think
                                                                                                                                                                                                                                                              • Bolstering online support for non-store customers
                                                                                                                                                                                                                                                                • Raising brand awareness of multichannel credentials and in-store advisory service
                                                                                                                                                                                                                                                                  • Full week of Black Friday sales
                                                                                                                                                                                                                                                                    • Retro trend for 80s gadgets
                                                                                                                                                                                                                                                                      • Company background
                                                                                                                                                                                                                                                                        • Company performance
                                                                                                                                                                                                                                                                          • Figure 130: Maplin Electronics Ltd: Group financial performance, 2010-2014/15
                                                                                                                                                                                                                                                                          • Figure 131: Maplin Electronics Ltd: Outlet data, 2010-2014/15
                                                                                                                                                                                                                                                                        • Retail offering
                                                                                                                                                                                                                                                                        • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                                                                                                                                                                                                          • Data sources
                                                                                                                                                                                                                                                                            • Financial definitions
                                                                                                                                                                                                                                                                              • Sales per store, sales per square metre
                                                                                                                                                                                                                                                                                • Exchange rates
                                                                                                                                                                                                                                                                                  • Consumer research methodology
                                                                                                                                                                                                                                                                                    • The consumer: Key driver analysis
                                                                                                                                                                                                                                                                                      • Interpretation of results
                                                                                                                                                                                                                                                                                        • Figure 132: Overall satisfaction with last retailer purchased from – Key driver output, November 2015
                                                                                                                                                                                                                                                                                        • Figure 133: Overall satisfaction with last retailer purchased from – Key driver output, November 2015
                                                                                                                                                                                                                                                                                      • Mintel market size definitions
                                                                                                                                                                                                                                                                                        • Forecast methodology
                                                                                                                                                                                                                                                                                          • Specialist sector size
                                                                                                                                                                                                                                                                                            • Abbreviations

                                                                                                                                                                                                                                                                                            Companies Covered

                                                                                                                                                                                                                                                                                            To learn more about the companies covered in this report please contact us.

                                                                                                                                                                                                                                                                                            Electrical Goods Retailing - UK - February 2016

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