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Electrical Goods Retailing - UK - February 2017

“Rather than the usual deflation seen in the price of electrical goods, retailers are going to have to decide how to tackle rising prices in 2017 due to the devaluation of Sterling. Whilst this is clearly a challenge the bigger issue will be if wider consumer demand slows due to economic uncertainty following the EU referendum. If consumers become more cautious then it will be the discretionary retail categories, which electricals fall into, that suffer the most.”
Nick Carroll, Senior Retail Analyst

This report looks at the following issues:

  • Does Dixons Carphone's vision of a service driven future stack up?
  • Price increases: what's the impact and does it matter?
  • Is same-day delivery taking away one of a stores' last remaining USPs?

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Table of contents

  1. Overview

    • What you need to know
      • Products covered in this Report
      • Executive Summary

          • The market
            • Spending on electricals soars in 2016
              • Figure 1: Consumer spending on all electrical products: market size and forecast (including VAT), 2011-21
            • Specialists welcome positive growth, but lose market share
              • Online accounts for over half of spending on electrical goods
                • Figure 2: Estimated online sales of electrical goods as a % of total consumer spending on electrical goods (Including VAT), 2012-16
              • Prices beginning to edge up
                • Companies and brands
                  • Amazon gains share…
                    • Figure 3: Estimated market shares of the leading specialist and non-specialist retailers of electrical goods, 2016
                  • … and scores highly on trust
                    • Figure 4: Attitudes towards and usage of selected brands, December 2016
                  • The consumer
                    • Three quarters of consumers purchased electricals in 2016
                      • Figure 5: Types of electrical products purchased in the past 12 months, November 2016
                    • Argos remains most popular but Currys PC World is catching up fast
                      • Figure 6: Retailers used to purchase electrical goods in the past 12 months, either in-store or online, November 2016
                    • Two in five purchased or used an aftersales product or service
                      • Figure 7: Additional services/products purchased or taken out in the last 12 months, November 2016
                    • In-store demonstrations remain important, but consumers want more educational services
                      • Figure 8: Attitudes to in-store demonstrations and technology services, November 2016
                    • Price convergence
                      • Figure 9: Attitudes to retailers pricing of electrical products, November 2016
                    • Black Friday 2016 was the biggest yet, but what does this mean for 2017?
                      • Figure 10: Black Friday 2016 purchasing, December 2016
                    • What we think
                    • Issues and Insights

                      • Does Dixons Carphone’s vision of a service driven future stack up?
                        • The facts
                          • The implications
                            • Price increases: what’s the impact and does it matter?
                              • The facts
                                • The implications
                                  • Is same-day delivery taking away one of a stores’ last remaining USPs?
                                    • The facts
                                      • The implications
                                      • The Market – What You Need to Know

                                        • Spending on electricals soars in 2016
                                          • Specialists welcome positive growth, but lose market share
                                            • Online-only players gain from specialist market share loss
                                              • Prices beginning to edge up
                                                • Housing market a boost for the sector
                                                • Market Drivers

                                                  • Retail sales
                                                    • Figure 11: Annual % change in all retail sales, electrical household appliance specialists and computers & telecoms equipment specialists, non-seasonally adjusted value series, Jan 2015-Dec 2016
                                                    • Figure 12: Annual % change in all retail sales, electrical household appliance specialists and computers & telecoms equipment specialists, non-seasonally adjusted volume series, Jan 2015-Dec 2016
                                                  • Average weekly sales: Q4 becoming increasingly important
                                                    • Figure 13: Average weekly retail sales in the electrical household appliance specialists and computers and telecommunications specialists categories, Oct 2015-Dec 2016
                                                  • Prices edging up
                                                    • Figure 14: Price inflation: annual rate of change in core electrical categories, by month, Jan-Dec 2016
                                                    • Figure 15: Price inflation: annual rate of change in core electrical categories, 2010-16
                                                  • Real incomes still growing, but is a squeeze coming?
                                                    • Figure 16: Real wage growth: wages growth vs inflation, Jan 2012-Dec 2016
                                                  • Property transactions
                                                    • Figure 17: Number of property residential property transactions with a value of over £40,000 completed in the UK, Jun 2015-Dec 2016
                                                    • Figure 18: Number of property residential property transactions with a value of over £40,000 completed in the UK, 2006-16
                                                  • Renting falls
                                                    • Figure 19: UK households by tenure, 2011-15
                                                • Market Size and Forecast

                                                  • A very strong 2016 for spending
                                                    • Figure 20: Consumer spending on all electrical products: market size and forecast (including VAT), 2011-21
                                                    • Figure 21: Electrical products: market size and forecast (including VAT), in current and constant prices, 2011-21
                                                  • Segment forecasts
                                                      • Figure 22: Core electrical goods segments as a percentage of the total market, 2013-16
                                                    • Household appliances
                                                      • Figure 23: Household appliances: segment size and forecast (including VAT), 2011-21
                                                      • Figure 24: Household appliances: segment size and forecast (including VAT), in current and constant prices, 2011-21
                                                    • Computing and telecoms
                                                      • Figure 25: Computing and telecoms goods: segment size and forecast (including VAT), 2011-21
                                                      • Figure 26: Computing and telecoms goods: segment size and forecast (including VAT), in current and constant prices, 2011-21
                                                    • Audio-visual and photographic goods
                                                      • Figure 27: Audio-visual and photographic goods: segment size and forecasts (including VAT), 2011-21
                                                      • Figure 28: Audio-visual and photographic goods: segment size and forecast (including VAT), in current and constant prices, 2011-21
                                                    • Personal care appliances
                                                      • Figure 29: Personal care appliances: segment size and forecast (including VAT), 2011-21
                                                      • Figure 30: Personal care appliances: segment size and forecast (including VAT), in current and constant prices, 2011-21
                                                    • Forecast methodology
                                                    • Specialist Sector Size

                                                      • Specialists lose share but 2016 was positive
                                                        • Figure 31: Electrical goods specialists as a percentage of all consumer spending on electrical goods (including VAT), 2012-17
                                                        • Figure 32: Electrical goods specialist sector sales (incl. and excluding VAT), 2012-17
                                                      • Smaller operators can find a niche with the smart home
                                                        • Figure 33: Number of retail outlets, 2012-16
                                                        • Figure 34: Number of retail enterprises, 2012-16
                                                    • Channels of Distribution

                                                      • Specialists lose share, with pureplayers the big winners
                                                        • Figure 35: Estimated distribution of spending on electrical goods, 2015 and 2016
                                                    • The Consumer – What You Need to Know

                                                      • Three quarters of consumers purchased electricals in 2016
                                                        • Online is the dominant method of purchasing electricals
                                                          • Ease of comparison and perceived cost savings driving online…
                                                            • …but seeing products physically is still a major bonus for stores
                                                              • Argos remains most popular but Currys PC World is catching up fast
                                                                • Two in five purchased or used an aftersales product or service
                                                                  • Price convergence
                                                                    • Black Friday 2016: biggest yet but what does this mean for 2017
                                                                    • What They Bought and What They Plan to Buy

                                                                      • Mobile phones continue to be the most popular purchase
                                                                        • Figure 36: Types of electrical products purchased in the past 12 months, November 2016
                                                                      • Trend data
                                                                        • Figure 37: Trend data: types of electrical products purchased in the past 12 months, November 2013-16
                                                                      • Almost half of 16-24-year-olds purchased a mobile phone in the past year
                                                                        • Figure 38: Types of electrical products purchased in the past 12 months, by age, November 2016
                                                                      • Positive housing market driving appliance sales
                                                                        • Figure 39: Purchase of household appliances, by time spent in current home, November 2016
                                                                      • Repertoire of products purchased in the past year
                                                                        • Figure 40: Repertoire of products purchased in the past 12 months, November 2016
                                                                      • Over half of consumers plan to buy electrical goods in the next year
                                                                        • Figure 41: Planned purchase of electrical goods in the next 12 months, November 2016
                                                                    • How They Shop for Electricals

                                                                      • Online most used for electrical purchases
                                                                        • Figure 42: How electrical goods were purchased in the last 12 months, November 2016
                                                                      • 25-44s are the main online buyers
                                                                        • Figure 43: How electrical goods were purchased in the last 12 months, November 2016
                                                                      • Desktops/laptops the device of choice
                                                                        • Figure 44: Devices used to purchase electrical goods in the past year, November 2016
                                                                      • Young men the most likely to buy on their phone
                                                                        • Figure 45: Devices used to purchase electrical goods in the past year, November 2016
                                                                    • Why They Prefer to Shop Online or In-Store for Electricals

                                                                      • Price and ease of comparison drives shoppers online
                                                                        • Figure 46: Why they prefer to shop online for electrical goods, November 2016
                                                                      • Greater emphasis on price-matching online competition
                                                                        • Physical inspection still key for stores
                                                                          • Figure 47: Why they prefer to shop in-store for electricals, November 2016
                                                                      • Retailers Used

                                                                        • Argos comes out on top
                                                                          • Figure 48: Retailers used to purchase electrical goods in the past 12 months, either in-store or online, November 2016
                                                                        • Currys PC World’s strength is its stores, but is catching up online
                                                                          • Figure 49: Retailers used to buy in-store or online, November 2016
                                                                        • Amazon and Argos’s broad appeal key to success
                                                                          • Figure 50: Retailers used for electrical goods purchasing in the past 12 months, by socio-economic group and age, November 2016
                                                                        • Whilst Currys is growing online, more needs to be done to appeal to online shoppers
                                                                          • Figure 51: Retailer used to purchase electrical goods in the past 12 months, by how electrical goods have been purchased in the last 12 months, November 2016
                                                                        • Online users show a wider repertoire of stores used
                                                                          • Figure 52: Repertoire of retailers used to purchase goods in the last 12 months, by in-store and online, November 2016
                                                                      • Attitudes towards and Usage of Aftersales Services/Products and In-store Demonstrations

                                                                        • Retailers ramp up service offerings
                                                                          • Two in five have purchased or used an aftersales product or service
                                                                            • Figure 53: Additional services/products purchased or taken out in the last 12 months, November 2016
                                                                          • Higher-cost items seeing greater uptake of add-ons
                                                                            • Figure 54: Additional services/products purchased or taken out in the last 12 months, by electrical products purchased in the last 12 months, November 2016
                                                                          • Specialists strong on add-ons
                                                                            • Figure 55: Additional services/products purchased or taken out in the last 12 months, by type of retailer used to purchase electrical goods in the last 12 months, November 2016
                                                                          • But are consumers ready for it?
                                                                            • Figure 56: Attitudes to in-store demonstrations and technology services, November 2016
                                                                        • Attitudes to Pricing and New Brands

                                                                          • Frequent discount could be hitting price integrity
                                                                            • Figure 57: Attitudes to retailers pricing of electrical products, November 2016
                                                                          • Younger consumers more likely to be tempted by offers
                                                                            • Figure 58: Agreement to statements relating to electrical retailers pricing, November 2016
                                                                          • Newer brands recognised for their value but concerns around reliability remain
                                                                            • Figure 59: Attitudes to new brands from emerging economies, November 2016
                                                                            • Figure 60: Agreement to statements relating to new brands from emerging economies, November 2016
                                                                        • Black Friday 2016

                                                                            • Figure 61: Black Friday 2016: purchasing and browsing behaviour, December 2016
                                                                          • Electrical purchasing
                                                                            • Figure 62: Black Friday 2016 purchasing, December 2016
                                                                          • Growth in Black Friday electrical purchases
                                                                            • Figure 63: Purchase of electrical goods during Black Friday, by channel of purchase, December 2015 and 2016
                                                                          • Even split between gift and personal buying
                                                                            • Figure 64: Reasons for purchasing items during Black Friday 2016, by purchase, December 2016
                                                                          • Most shop around on Black Friday
                                                                            • Figure 65: Reasons for buying and behaviour during Black Friday 2016, December 2016
                                                                          • Electrical buyers more likely to seek out the best deals
                                                                            • Figure 66: Agreement to statements around reasons for buying on and behaviour during Black Friday 2016, by type of purchase made, December 2016
                                                                          • Most browsed but did not buy because nothing caught their eye
                                                                            • Figure 67: Reasons for browsing but not buying during Black Friday 2016, December 2016
                                                                        • Leading Retailers – What You Need to Know

                                                                          • Electrical spending increasingly moves online
                                                                            • Amazon gains share once more
                                                                              • ao.com continues to be the fastest growing specialist player
                                                                                • Dixons Carphone looks to consolidate its stores
                                                                                  • Amazon scores highly on trust
                                                                                  • Leading Specialists

                                                                                      • Store consolidation slows Dixons Carphone’s total growth
                                                                                        • Apple reopens flagship store
                                                                                          • ao.com’s market leading growth
                                                                                            • Figure 68: Leading specialists retailers of electrical goods: total net revenues, 2011-15
                                                                                            • Figure 69: The leading specialist retailers, CAGR of net revenues, 2011-15
                                                                                          • Outlets and sales per outlet
                                                                                            • Figure 70: The leading retailers of electrical goods, outlet numbers, 2011-15
                                                                                            • Figure 71: Leading specialist retailers of electrical goods, annual sales per outlet, 2011-15
                                                                                          • Operating profits and margins
                                                                                            • Figure 72: Leading specialist retailers of electrical goods, operating profits, 2011-15
                                                                                            • Figure 73: Leading specialist retailers of electrical goods, operating margins, 2011-15
                                                                                          • Sales area and sales densities
                                                                                            • Figure 74: Leading specialist retailers of electrical goods, estimated sales area, 2011-15
                                                                                            • Figure 75: Leading specialist retailers of electrical goods, sales per square metre, 2011-15
                                                                                        • Leading Non-Specialists

                                                                                          • Amazon continues to lead the pack
                                                                                            • Sainsbury’s takes on Argos
                                                                                              • John Lewis targets smart-home future
                                                                                                • Shop Direct maintains steady growth
                                                                                                  • Grocers fall behind
                                                                                                    • Lack of launches hits hardware sales at Game Digital
                                                                                                      • Figure 76: Leading non-specialist retailers’ sales of electronic goods (excluding VAT), 2012-16
                                                                                                      • Figure 77: The leading non-specialist retailers: CAGR in electrical goods sales, 2012-16
                                                                                                    • Tesco’s shrinks non-convenience store estate
                                                                                                      • John Lewis continues to expand
                                                                                                        • Figure 78: Leading non-specialist retailers of electrical goods, outlet numbers, 2012-16
                                                                                                    • Market Shares

                                                                                                        • Figure 79: Estimated market shares of the leading specialist and non-specialist retailers of electrical goods, 2016
                                                                                                        • Figure 80: Estimated market shares of the leading specialist and non-specialist retailers of electrical goods, 2014-16
                                                                                                    • Mobile Phone Specialists

                                                                                                      • The market
                                                                                                        • Mobile network connections
                                                                                                            • Figure 81: Estimated value of retail mobile network connections in the UK, 2011-16
                                                                                                            • Figure 82: Retail mobile subscription shares by provider, Q4 2015
                                                                                                          • Network providers - Retail key metrics
                                                                                                            • Figure 83: Estimated Store numbers of the big four network providers, 2016
                                                                                                            • Figure 84: Leading network providers: Financials, 2013-15
                                                                                                          • Carphone Warehouse
                                                                                                              • Figure 85: Carphone Warehouse: Key metrics, 2014-17
                                                                                                          • Online

                                                                                                            • Online now the preferred option for buying electricals
                                                                                                              • Black Friday boosts online sales
                                                                                                                • Figure 86: Estimated online sales of electrical goods (including VAT), 2012-16
                                                                                                                • Figure 87: Leading online retailers’ estimated shares of online spending on electrical goods, 2016 (est)
                                                                                                            • Space Allocation Summary

                                                                                                                • Figure 88: Leading electricals retailers, summary space allocation estimates, January 2017
                                                                                                              • Detailed space allocation
                                                                                                                  • Figure 89: Leading electricals retailers, detailed space allocation estimates, January 2017
                                                                                                                  • Figure 90: Leading electricals retailers, detailed space allocation estimates, January 2017 (continued)
                                                                                                                • Electrical departments in supermarkets
                                                                                                                  • Figure 91: Supermarkets: Electricals department as a percentage of total floor space, January 2017
                                                                                                              • Retail Product Mix

                                                                                                                  • Space allocation
                                                                                                                    • Figure 92: UK electricals retailers, space allocation, 2016
                                                                                                                    • Figure 93: Leading electricals retailers, electricals space, 2015/16
                                                                                                                  • Sales density
                                                                                                                    • Figure 94: Leading electricals retailers, estimated sales densities by broad product area, 2015/16
                                                                                                                  • Sales by broad product category
                                                                                                                    • Figure 95: Leading electricals retailers, estimated sales by broad product area, 2015/16
                                                                                                                  • Market shares
                                                                                                                    • Figure 96: Leading electricals retailers, estimated market share by broad product area, 2015/16
                                                                                                                • Innovations and Launch Activity

                                                                                                                  • Smart apartments in-store and one-stop connected home solutions
                                                                                                                    • Experience stores
                                                                                                                      • Figure 97: Dyson’s first UK flagship store in London, July 2016
                                                                                                                    • AO widens order fulfilment options
                                                                                                                      • Flexible store format
                                                                                                                        • Figure 98: Carphone Warehouse flexible store format
                                                                                                                    • Advertising and Marketing Activity

                                                                                                                      • Total advertising spend up 2% year-on-year in 2016
                                                                                                                        • Figure 99: Recorded above-the-line, online display and direct mail total advertising expenditure by UK electrical retailers, 2012-16
                                                                                                                      • Dixons once again by far the sector’s biggest advertising spender
                                                                                                                        • Figure 100: Leading UK retail advertisers of electrical products: recorded above-the-line, online display and direct mail total advertising expenditure, 2012-16
                                                                                                                      • 56.3% of total advertising spend in 2016 was channelled through TV
                                                                                                                        • Figure 101: Leading and total UK retail advertisers of electrical products: recorded above-the-line, online display and direct mail total advertising expenditure, by media type, 2016
                                                                                                                      • Nielsen Ad Intel coverage
                                                                                                                      • Brand Research

                                                                                                                          • What you need to know
                                                                                                                            • Brand map
                                                                                                                              • Figure 102: Attitudes towards and usage of selected brands, December 2016
                                                                                                                            • Key brand metrics
                                                                                                                              • Figure 103: Key metrics for selected brands, December 2016
                                                                                                                            • Brand attitudes: John Lewis and Apple Stores worth paying more for
                                                                                                                              • Figure 104: Attitudes, by brand, December 2016
                                                                                                                            • Brand personality: Online pureplays the most vibrant and engaging brands
                                                                                                                              • Figure 105: Brand personality – Macro image, December 2016
                                                                                                                            • Currys PC World struggles to shake its negative associations
                                                                                                                              • Figure 106: Brand personality – Micro image, December 2016
                                                                                                                            • Brand analysis
                                                                                                                              • Amazon leads the way despite falling usage
                                                                                                                                • Figure 107: User profile of Amazon, December 2016
                                                                                                                              • John Lewis’s premium image is worth paying more for
                                                                                                                                • Figure 108: User profile of John Lewis, December 2016
                                                                                                                              • Apple Stores popular with the affluent young
                                                                                                                                • Figure 109: User profile of Apple Store, December 2016
                                                                                                                              • ao.com continues to grow its appeal
                                                                                                                                • Figure 110: User profile of ao.com, December 2016
                                                                                                                              • Argos appeals on price
                                                                                                                                • Figure 111: User profile of Argos, December 2016
                                                                                                                              • Currys PC World struggles to stand out
                                                                                                                                • Figure 112: User profile of Currys PC World, December 2016
                                                                                                                              • Carphone Warehouse elicits low levels of trust
                                                                                                                                • Figure 113: User profile of Carphone Warehouse, December 2016
                                                                                                                            • Amazon.com

                                                                                                                                • What we think
                                                                                                                                  • Marketplace is growing
                                                                                                                                    • Disruptive influence
                                                                                                                                      • Does Amazon need stores?
                                                                                                                                        • Maturity beckoning?
                                                                                                                                          • Where next?
                                                                                                                                            • Company background
                                                                                                                                              • Company performance
                                                                                                                                                • Figure 114: Amazon.com Inc.: Group financial performance, 2011/12-2015/16
                                                                                                                                              • Electricals sales
                                                                                                                                                • Figure 115: Amazon: estimated electricals sales in Europe, 2015-16
                                                                                                                                              • Marketplace
                                                                                                                                                • Retail offering
                                                                                                                                                • AO World

                                                                                                                                                    • What we think
                                                                                                                                                      • Broader variety of electrical products
                                                                                                                                                        • Enhanced online customer experience
                                                                                                                                                          • Increased brand awareness attracting new customers and driving repeat business
                                                                                                                                                            • Bolstering logistical infrastructure to better serve customers
                                                                                                                                                              • European operation to enter profitability in 2020
                                                                                                                                                                • Company background
                                                                                                                                                                  • Company performance
                                                                                                                                                                    • Figure 116: AO World Plc: group financial performance, 2011/12-2015/16
                                                                                                                                                                  • Retail offering
                                                                                                                                                                  • Apple Retail

                                                                                                                                                                      • What we think
                                                                                                                                                                        • Over-reliance on the iPhone?
                                                                                                                                                                          • A price rise too far?
                                                                                                                                                                            • All about the image
                                                                                                                                                                              • Company background
                                                                                                                                                                                • Company performance
                                                                                                                                                                                  • Worldwide
                                                                                                                                                                                    • Figure 117: Apple Inc.: sales and operating profit, 2012-16
                                                                                                                                                                                  • Apple Retail UK
                                                                                                                                                                                    • Figure 118: Apple Retail UK: group financial performance, 2011/12-2015/16
                                                                                                                                                                                    • Figure 119: Apple Retail UK: outlet data, 2011/12-2015/16
                                                                                                                                                                                    • Figure 120: Apple Retail: European stores, 2014-17
                                                                                                                                                                                  • Retail offering
                                                                                                                                                                                  • Argos

                                                                                                                                                                                      • What we think
                                                                                                                                                                                        • Early days, but the signs are promising
                                                                                                                                                                                          • Real-time delivery information and convenient product drop-off option for busy festive period
                                                                                                                                                                                            • ‘Buy now’ price promise bolsters extended Black Friday promotion
                                                                                                                                                                                              • Company background
                                                                                                                                                                                                • Company performance
                                                                                                                                                                                                    • Figure 121: Argos: group financial performance, 2011/12-2015/16
                                                                                                                                                                                                    • Figure 122: Argos: outlet data, 2011/12-2015/16
                                                                                                                                                                                                  • Retail offering
                                                                                                                                                                                                  • Dixons Carphone

                                                                                                                                                                                                      • What we think
                                                                                                                                                                                                        • Betting the house on connectivity
                                                                                                                                                                                                          • Company plans to ‘redefine retail’ with pay-monthly membership scheme
                                                                                                                                                                                                            • Cutting price out of the equation
                                                                                                                                                                                                              • What next?
                                                                                                                                                                                                                • Company background
                                                                                                                                                                                                                  • Figure 123: Dixons Carphone: retail brands, by country, 2017
                                                                                                                                                                                                                • Company performance
                                                                                                                                                                                                                  • Figure 124: Dixons Carphone: group financial performance, 2013/14-2015/16
                                                                                                                                                                                                                  • Figure 125: Dixons Carphone: outlet data, 2013/14-2015/16
                                                                                                                                                                                                                  • Figure 126: Dixons Carphone: store portfolio, 2015-16
                                                                                                                                                                                                                  • Figure 127: Dixons Carphone: planned store closures, 2016/17
                                                                                                                                                                                                                • Retail offering
                                                                                                                                                                                                                • E-Square

                                                                                                                                                                                                                    • What it does
                                                                                                                                                                                                                      • Company background
                                                                                                                                                                                                                        • Key figures
                                                                                                                                                                                                                          • Members
                                                                                                                                                                                                                            • Figure 128: E-Square membership, 2016
                                                                                                                                                                                                                          • Sales
                                                                                                                                                                                                                          • Euronics International

                                                                                                                                                                                                                              • What we think
                                                                                                                                                                                                                                • Bringing its members new and innovative products
                                                                                                                                                                                                                                  • Brand communication
                                                                                                                                                                                                                                    • Bolstering multi-channel proposition
                                                                                                                                                                                                                                      • Services add value to physical stores
                                                                                                                                                                                                                                        • Company background
                                                                                                                                                                                                                                          • Company performance
                                                                                                                                                                                                                                            • Figure 129: Euronics International: group sales performance, 2011-15
                                                                                                                                                                                                                                            • Figure 130: Euronics International: estimated outlet data, 2011-15
                                                                                                                                                                                                                                          • Retail offering
                                                                                                                                                                                                                                          • Maplin Electronics

                                                                                                                                                                                                                                              • What we think
                                                                                                                                                                                                                                                • Strengthening multichannel proposition with new returns solution
                                                                                                                                                                                                                                                  • Price reductions to bolster value-for-money positioning
                                                                                                                                                                                                                                                    • New store format filled with new shopping experiences
                                                                                                                                                                                                                                                      • Company background
                                                                                                                                                                                                                                                        • Company performance
                                                                                                                                                                                                                                                          • Figure 131: Maplin Electronics Ltd: group financial performance, 2011-2015/16
                                                                                                                                                                                                                                                          • Figure 132: Maplin Electronics Ltd: outlet data, 2011-2015/16
                                                                                                                                                                                                                                                        • Retail offering
                                                                                                                                                                                                                                                        • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                                                                                                                                                                                          • Data sources
                                                                                                                                                                                                                                                            • Financial definitions
                                                                                                                                                                                                                                                              • Sales per store, sales per square metre
                                                                                                                                                                                                                                                                • Exchange rates
                                                                                                                                                                                                                                                                  • Abbreviations
                                                                                                                                                                                                                                                                    • Consumer research methodology
                                                                                                                                                                                                                                                                      • Brand research
                                                                                                                                                                                                                                                                        • Brand map
                                                                                                                                                                                                                                                                        • Appendix – Market Size and Forecast

                                                                                                                                                                                                                                                                          • Forecast methodology
                                                                                                                                                                                                                                                                            • Mintel market size definitions
                                                                                                                                                                                                                                                                              • Specialist sector size

                                                                                                                                                                                                                                                                              Companies Covered

                                                                                                                                                                                                                                                                              To learn more about the companies covered in this report please contact us.

                                                                                                                                                                                                                                                                              Electrical Goods Retailing - UK - February 2017

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