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Electrical Retailing - Europe - February 2015

The electrical goods market is very diverse, ranging from televisions and tablet computers to household appliances and personal care devices.

In part because of the diversity of the market, there is fragmentation, to varying degrees, in the retailing of electrical goods across Europe. Non-specialists, such as online-only retailers, mixed goods stores, catalogues and grocers, are prominent in some markets.

Our European report addresses this diversity and fragmentation:

  • We provide consumer spending data for the major segments, 2009-14;
  • For each country we provide analysis on the distribution of spending by sector;
  • We provide annual sales data and forecasts for the specialists sector;
  • And for each country we provide data on participation in, and the size of, the online channel;
  • Our European Summary: The Market section provides online market size and penetration data;
  • In the five major country sections, we look at the biggest online retailers of electrical goods;
  • And in the five major country sections, our consumer research asked shoppers which stores they had bought from and about their attitudes to shopping for electricals.

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Table of contents

  1. Introduction – Europe

    • A diverse market
      • Consumer questions
        • Scope and coverage
          • Definitions
            • Financial definitions
              • Currencies
                • Sales per store, sales per sq m
                  • VAT rates
                    • Sales tax rates
                      • Figure 1: Europe: VAT rates, 2010-14
                    • Abbreviations
                      • Country codes
                      • Executive Summary – Europe – The Market

                        • Key points
                          • Spending on electrical goods
                            • Figure 2: Europe: Consumer spending on electrical goods (incl. VAT), by country, estimated, 2014
                            • Figure 3: Europe: Major economies spending on electrical goods, 2009-14
                            • Figure 4: Europe: Major economies spending on electrical goods per capita (incl. VAT), 2009-14
                          • Breakdown by category
                            • Figure 5: Europe: Major economies spending on household appliances, 2009-14
                            • Figure 6: Europe: Major economies spending on telephone equipment, 2009-14
                            • Figure 7: Major economies spending on audio-visual and information processing equipment, 2009-14
                          • Unit sales volumes
                            • Figure 8: France, Germany, Italy: Unit sales volumes of major electrical products, 2013, 2014
                            • Figure 9: Spain, UK: Unit sales volumes of major electrical products, 2013, 2014
                          • Online
                            • Figure 10: Europe: Proportion of the population having bought electrical goods online in the last 12 months, 2014
                            • Figure 11: Total online spending on electricals inc VAT, major countries, 2014
                            • Figure 12: Online as % all electricals spending, 2014
                          • Retail sales
                            • Figure 13: Sales by electrical specialists, (excl VAT), 2009-14
                            • Figure 14: Forecast sales by electrical specialists, (excl VAT), 2014-18
                            • Figure 15: Europe: Historic and forecast growth of electricals retailers, 2009-18
                            • Figure 16: Electricals specialists sales as % all spending on electricals, 2014
                          • Market leaders
                            • Figure 17: Leading electricals retailers in Europe: Sales and market shares, 2012-14
                            • Figure 18: Leading electricals retailers in Europe: Outlets, 2012-14
                          • What we think
                            • France
                              • Germany
                                • Italy
                                  • Spain
                                    • UK
                                    • Executive Summary – Europe – The Consumer

                                      • Key points
                                        • Where they shop
                                            • Figure 19: Europe: Where people buy electrical goods – All shoppers, January 2015
                                            • Figure 20: Europe: Where people buy electrical goods – In-store, January 2015
                                            • Figure 21: Europe: Where people buy electrical goods – Online, January 2015
                                          • Attitudes towards electrical goods shopping
                                              • Figure 22: Europe: Attitudes to buying electrical goods, January 2015
                                          • France

                                            • Executive summary
                                              • Spending and inflation
                                                  • Figure 23: France: Spending on electrical goods as % of all consumer spending, 2009-14
                                                  • Figure 24: France: Consumer price inflation on electrical items: Annual % change, 2010-Dec 14
                                                • Channels of distribution
                                                  • Sector size and forecast
                                                    • The retailers – Financials and outlets
                                                      • The retailers – Market shares
                                                        • Online
                                                          • The consumer – Where they shop
                                                            • Figure 25: France: Retailers used to buy electrical goods in the last 12 months, online or in-store, January 2015
                                                          • The consumer – Attitudes to buying electricals
                                                            • Figure 26: France: Attitudes to buying electrical goods, January 2015
                                                          • What we think
                                                            • Issues and insights
                                                              • Online is a key driver
                                                                • The facts
                                                                  • The implications
                                                                    • What advantages do store-based retailers have?
                                                                      • The facts
                                                                        • The implications
                                                                          • Spending and inflation
                                                                            • Key points
                                                                              • Consumer spending
                                                                                • Figure 27: France: Household consumer spending (incl. VAT), 2009-14
                                                                                • Figure 28: France: Unit volume sales by electrical gods category, 2009-18
                                                                                • Figure 29: Market definitions for unit volume sales data
                                                                              • Inflation
                                                                                • Figure 30: France: Consumer price inflation on electrical items: Annual % change, 2010-Dec 14
                                                                              • Channels of distribution
                                                                                • Key points
                                                                                    • Figure 31: France: Estimated distribution of spending on electrical/electronic goods, 2014
                                                                                  • Sector size and forecast
                                                                                    • Key points
                                                                                        • Figure 32: France: Electricals retailers sales, excl VAT, 2010-14
                                                                                      • Prospects
                                                                                        • Figure 33: France: Electricals retailers sales, excl VAT, forecasts, 2014-19
                                                                                        • Figure 34: France: Electricals retailers’ sales as % of all spending on electricals, 2009-14
                                                                                      • The retailers – Financials and outlets
                                                                                        • Key points
                                                                                            • Figure 35: France: Leading specialist electrical retailers: Sales, 2012-14
                                                                                            • Figure 36: France: Leading specialist electricals retailers: Outlet numbers, 2012-14
                                                                                            • Figure 37: France: Leading specialist electricals retailers: Sales per outlet, 2012-14
                                                                                          • The retailers – Market shares
                                                                                            • Key points
                                                                                                • Figure 38: France: Leading electrical specialists, share of all spending on electricals, 2012-14
                                                                                              • Online
                                                                                                • Key points
                                                                                                  • Market size
                                                                                                    • Online shoppers
                                                                                                      • Figure 39: France: Percentage of all individuals (aged 16-74) having purchased electricals online in the past 12 months, 2010-14
                                                                                                    • Online retailers
                                                                                                      • Figure 40: France: Leading retail websites by visitor numbers, September 2014
                                                                                                      • Figure 41: France: Where they bought electrical goods in the last 12 months, online or in-store, January 2015
                                                                                                    • The consumer – Where they shop
                                                                                                      • Key points
                                                                                                        • What we asked
                                                                                                          • Darty leads
                                                                                                              • Figure 42: France: Where they bought electrical goods in the last 12 months, online or in-store, January 2015
                                                                                                            • Online vs offline
                                                                                                              • Figure 43: France: Retailers used to buy electricals goods, on or off-line in the past 12 months, January 2015
                                                                                                            • Customer profile
                                                                                                              • Figure 44: France: Profile buyers (in-store and online) by type of store used, January 2015
                                                                                                              • Figure 45: France: Profile buyers (in-store and online) by store used, January 2015
                                                                                                              • Figure 46: France: Profile of buyers in-store by store used, January 2015
                                                                                                              • Figure 47: France: Profile of online buyers by store used, January 2015
                                                                                                            • The consumer – Attitudes to buying electricals
                                                                                                              • Key points
                                                                                                                • What we asked
                                                                                                                  • Customer service – Scope to improve
                                                                                                                    • Online perceived as cheaper, but some scepticism
                                                                                                                      • Omnichannel popular and perceived as cheaper
                                                                                                                        • Figure 48: France: Attitudes to buying electrical goods, Jan 2015
                                                                                                                      • Attitudes to electricals shopping and where people shop
                                                                                                                        • Figure 49: France: Attitudes to electricals shopping and where people shop, January 2015
                                                                                                                        • Figure 50: France: Attitudes to electricals shopping and where people shop, January 2015 (continued)
                                                                                                                    • Germany

                                                                                                                      • Executive summary
                                                                                                                        • Spending and inflation
                                                                                                                          • Figure 51: Germany: Spending on electrical goods as % all consumer spending, 2009-14
                                                                                                                          • Figure 52: Germany: Consumer price inflation on electrical products: Annual % change, 2010-Dec 2014
                                                                                                                        • Channels of distribution
                                                                                                                          • Sector size and forecast
                                                                                                                            • The retailers – Financials and outlets
                                                                                                                              • Online
                                                                                                                                • The consumer – Where they shop
                                                                                                                                  • Figure 53: Germany: Retailers used to buy electricals goods in the last 12 months, January 2015
                                                                                                                                • The consumer – Attitudes to buying electricals
                                                                                                                                  • Figure 54: Germany: Attitudes to buying electrical goods, January 2015
                                                                                                                                • What we think
                                                                                                                                  • Issues and insights
                                                                                                                                    • Store-based specialists need to enhance their delivery options
                                                                                                                                      • The facts
                                                                                                                                        • The implications
                                                                                                                                          • Amazon building a commanding position online
                                                                                                                                            • The facts
                                                                                                                                              • The implications
                                                                                                                                                • Spending and inflation
                                                                                                                                                  • Key points
                                                                                                                                                    • Consumer spending
                                                                                                                                                      • Figure 55: Germany: Consumer spending on electrical goods (incl.VAT), 2009-14
                                                                                                                                                      • Figure 56: Germany: Unit volume sales of selected major electrical goods categories, 2009-18
                                                                                                                                                      • Figure 57: Germany: Definitions for unit volume market data
                                                                                                                                                    • Inflation
                                                                                                                                                      • Figure 58: Germany: Consumer price inflation on electrical products: Annual % change, 2010-Dec 2014
                                                                                                                                                    • Channels of distribution
                                                                                                                                                      • Key points
                                                                                                                                                          • Figure 59: Germany: Estimated distribution of spending on electrical goods, 2012-14
                                                                                                                                                        • Sector size and forecast
                                                                                                                                                          • Key points
                                                                                                                                                            • Figure 60: Germany: Retail sales, excl. VAT, 2009-14
                                                                                                                                                          • Prospects
                                                                                                                                                            • Figure 61: Germany: Retail sales, excl. VAT, 2014-19
                                                                                                                                                          • Enterprise and employee numbers
                                                                                                                                                            • Figure 62: Germany: Retail enterprises, 2010-12
                                                                                                                                                            • Figure 63: Germany: Retail employees, full time equivalents, 2010-12
                                                                                                                                                          • The retailers – Financials and outlets
                                                                                                                                                            • Key points
                                                                                                                                                                • Figure 64: Germany: Leading electrical retailers: Sales, 2012-14
                                                                                                                                                                • Figure 65: Germany: Leading electrical retailers: Outlets, 2012-14
                                                                                                                                                                • Figure 66: Germany: Leading electrical retailers: Estimated sales per outlet, 2012-14
                                                                                                                                                              • The retailers – Market shares
                                                                                                                                                                • Key points
                                                                                                                                                                    • Figure 67: Germany: Leading electrical retailers: Market shares, 2012-14
                                                                                                                                                                  • Online
                                                                                                                                                                    • Key points
                                                                                                                                                                        • Figure 68: Germany: Percentage of all individuals (aged 16-74) having purchased electricals online in the past 12 months, selected categories, 2010-14
                                                                                                                                                                        • Figure 69: Leading electrical specialists websites’ German visitor numbers, ranked by total unique visitors, September 2014
                                                                                                                                                                      • The consumer – Where they shop
                                                                                                                                                                        • Key points
                                                                                                                                                                          • What we asked
                                                                                                                                                                              • Figure 70: Germany: Retailers used to buy electricals goods in the last 12 months, January 2015
                                                                                                                                                                              • Figure 71: Germany: Leading retailers: Profile of shoppers, January 2015
                                                                                                                                                                              • Figure 72: Germany: Retailers used to buy electrical goods, on or off-line, January 2015
                                                                                                                                                                              • Figure 73: Germany: Profile of in-store shoppers by retailer, January 2015
                                                                                                                                                                              • Figure 74: Germany: Profile of online shoppers by retailer, January 2015
                                                                                                                                                                            • The consumer – Attitudes to buying electricals
                                                                                                                                                                              • Key points
                                                                                                                                                                                • What we asked
                                                                                                                                                                                  • Figure 75: Germany: Attitudes to buying electrical goods, January 2015
                                                                                                                                                                                • Attitudes to electricals shopping and where people shop
                                                                                                                                                                                  • Figure 76: Attitudes to electricals shopping and where people shop, January 2015
                                                                                                                                                                              • Italy

                                                                                                                                                                                • Executive summary
                                                                                                                                                                                  • Spending and inflation
                                                                                                                                                                                    • Figure 77: Italy: Spending on electrical goods as % all consumer spending, 2009-14
                                                                                                                                                                                    • Figure 78: Italy: Consumer price inflation on electrical products: Annual % change, 2010-Dec 2014
                                                                                                                                                                                  • Channels of distribution
                                                                                                                                                                                    • Sector size and forecast
                                                                                                                                                                                      • The retailers: financials and outlets
                                                                                                                                                                                        • Online
                                                                                                                                                                                          • The consumer – Where they shop
                                                                                                                                                                                            • Figure 79: Italy: Retailers used to buy electricals goods, in the last 12 months, January 2015
                                                                                                                                                                                          • The consumer – Attitudes to buying electricals
                                                                                                                                                                                            • Figure 80: Italy: Attitudes to buying electrical goods, January 2015
                                                                                                                                                                                          • What we think
                                                                                                                                                                                            • Issues and insights
                                                                                                                                                                                              • Special offers scepticism casts doubt on retailers price integrity
                                                                                                                                                                                                • The fact
                                                                                                                                                                                                  • The implications
                                                                                                                                                                                                    • Multichannel is an absolute must
                                                                                                                                                                                                      • The facts
                                                                                                                                                                                                        • The implications
                                                                                                                                                                                                          • Spending and inflation
                                                                                                                                                                                                            • Key points
                                                                                                                                                                                                              • Consumer spending
                                                                                                                                                                                                                • Figure 81: Italy: Consumer spending on electrical goods (incl.VAT), 2009-14
                                                                                                                                                                                                                • Figure 82: Italy: Unit volume sales of selected major electrical goods categories, 2009-18
                                                                                                                                                                                                                • Figure 83: Italy: Definitions for unit volume market data
                                                                                                                                                                                                              • Inflation
                                                                                                                                                                                                                • Figure 84: Italy: Consumer price inflation on electrical products: Annual % change, 2010-Dec 2014
                                                                                                                                                                                                              • Channels of distribution
                                                                                                                                                                                                                • Key points
                                                                                                                                                                                                                    • Figure 85: Italy: Estimated distribution of spending on electrical/electronic goods, 2014
                                                                                                                                                                                                                  • Sector size and forecast
                                                                                                                                                                                                                    • Key points
                                                                                                                                                                                                                      • Figure 86: Italy: Household goods retailers sales, excl. Vat, 2010-14
                                                                                                                                                                                                                    • Prospects
                                                                                                                                                                                                                      • Figure 87: Italy: Household goods retailers sales, excl. VAT, forecasts, 2014-19
                                                                                                                                                                                                                    • Enterprise and employee numbers
                                                                                                                                                                                                                      • Figure 88: Italy: Retail enterprises, 2010-12
                                                                                                                                                                                                                      • Figure 89: Italy: Retail employees, full time equivalents, 2010-12
                                                                                                                                                                                                                    • The retailers – Financials and outlets
                                                                                                                                                                                                                      • Key points
                                                                                                                                                                                                                        • Figure 90: Italy: Leading electrical retailers: Sales 2012-14
                                                                                                                                                                                                                        • Figure 91: Italy: Leading electrical retailers: Outlets, 2012-14
                                                                                                                                                                                                                        • Figure 92: Italy: Leading electrical retailers: Sales per outlet, 2012-14
                                                                                                                                                                                                                      • The retailers – Market shares
                                                                                                                                                                                                                        • Key points
                                                                                                                                                                                                                          • Figure 93: Italy: Leading electrical retailers: Market shares, 2012-14
                                                                                                                                                                                                                        • Online
                                                                                                                                                                                                                          • Key points
                                                                                                                                                                                                                              • Figure 94: Italy: Percentage of all individuals (aged 16-74) having purchased electricals online in the past 12 months, selected categories, 2010-14
                                                                                                                                                                                                                              • Figure 95: Italy: Leading electrical retailers: Transactional sites, January 2015
                                                                                                                                                                                                                              • Figure 96: Leading electrical specialists websites’ Italian visitor numbers, ranked by total unique visitors, September 2014
                                                                                                                                                                                                                            • The consumer – Where they shop
                                                                                                                                                                                                                              • Key points
                                                                                                                                                                                                                                • What we asked
                                                                                                                                                                                                                                    • Figure 97: Italy: Retailers used to buy electricals goods in the last 12 months, January 2015
                                                                                                                                                                                                                                    • Figure 98: Italy: Retailers used to buy electricals goods, on or off-line in the last 12 months, January 2015
                                                                                                                                                                                                                                  • Customer profiles
                                                                                                                                                                                                                                    • Figure 99: Italy: Profile of in-store buyers by store used, January 2015
                                                                                                                                                                                                                                    • Figure 100: Italy: Profile of online buyers by store used, January 2015
                                                                                                                                                                                                                                  • The consumer – Attitudes to buying electricals
                                                                                                                                                                                                                                    • Key points
                                                                                                                                                                                                                                      • What we asked
                                                                                                                                                                                                                                          • Figure 101: Italy: Attitudes to buying electrical goods, January 2015
                                                                                                                                                                                                                                          • Figure 102: Italy: Attitudes to buying electricals goods by shop used, January 2015
                                                                                                                                                                                                                                          • Figure 103: Attitudes to buying electricals goods by shop used, January 2015 (continued)
                                                                                                                                                                                                                                      • Spain

                                                                                                                                                                                                                                        • Executive summary
                                                                                                                                                                                                                                          • Spending and inflation
                                                                                                                                                                                                                                            • Figure 104: Spain: Spending on electrical goods as % of all consumer spending, 2009-14
                                                                                                                                                                                                                                            • Figure 105: Spain: Harmonised indices of consumer prices: Annual % change, January-December 2014
                                                                                                                                                                                                                                          • Channels of distribution
                                                                                                                                                                                                                                            • Sector size and forecast
                                                                                                                                                                                                                                              • Leading specialists – Financials and outlets
                                                                                                                                                                                                                                                  • Figure 106: Spain: Leading specialists, market shares, 2014
                                                                                                                                                                                                                                                • Online
                                                                                                                                                                                                                                                  • The consumer – Where they shop
                                                                                                                                                                                                                                                    • Figure 107: Spain: Where they bought electrical goods in last 12 months, online versus in-store, January 2015
                                                                                                                                                                                                                                                  • The consumer – Attitudes towards electricals shopping
                                                                                                                                                                                                                                                      • Figure 108: Spain: Most important factors in choosing the retailer for electrical goods, January 2015
                                                                                                                                                                                                                                                    • What we think
                                                                                                                                                                                                                                                      • Issues and Insights
                                                                                                                                                                                                                                                        • How will price impact on the electrical goods market?
                                                                                                                                                                                                                                                          • The facts
                                                                                                                                                                                                                                                            • The implications
                                                                                                                                                                                                                                                              • What are the prospects for the electrical specialists sector?
                                                                                                                                                                                                                                                                • The facts
                                                                                                                                                                                                                                                                  • The implications
                                                                                                                                                                                                                                                                    • Spending, inflation and unit sales
                                                                                                                                                                                                                                                                      • Key points
                                                                                                                                                                                                                                                                        • Consumer spending
                                                                                                                                                                                                                                                                          • Slowdown in market contraction
                                                                                                                                                                                                                                                                            • Figure 109: Spain: Consumer spending on electrical goods by channel (incl. VAT), estimated, 2014
                                                                                                                                                                                                                                                                            • Figure 110: Spain: Consumer spending at current prices (incl. VAT), 2009-14
                                                                                                                                                                                                                                                                          • Inflation
                                                                                                                                                                                                                                                                            • Figure 111: Spain: Harmonised indices of consumer prices: Annual % change, 2009-14
                                                                                                                                                                                                                                                                            • Figure 112: Spain: Harmonised indices of consumer prices: Annual % change, January-December 2014
                                                                                                                                                                                                                                                                          • Unit volumes
                                                                                                                                                                                                                                                                            • Figure 113: Spain: Unit volume sales of selected major electrical goods categories, 2009-18
                                                                                                                                                                                                                                                                            • Figure 114: Spain: Definitions for unit volume market data
                                                                                                                                                                                                                                                                          • Channels of distribution
                                                                                                                                                                                                                                                                            • Figure 115: Spain: Electrical goods, estimated channels of distribution, 2014
                                                                                                                                                                                                                                                                          • Sector size and forecast
                                                                                                                                                                                                                                                                            • Key points
                                                                                                                                                                                                                                                                              • Sector contraction slows in 2014
                                                                                                                                                                                                                                                                                • Figure 116: Spain: Electrical specialists sales, 2009-14
                                                                                                                                                                                                                                                                              • Forecasts
                                                                                                                                                                                                                                                                                • Figure 117: Spain: Forecast electrical specialists sales, 2015-19
                                                                                                                                                                                                                                                                                • Figure 118: Spain: Electrical specialists sales as share of total spending on electricals, 2009-14
                                                                                                                                                                                                                                                                              • Enterprise, outlet and employee numbers
                                                                                                                                                                                                                                                                                • Figure 119: Spain: Electrical specialist outlets and employees, 2008-12
                                                                                                                                                                                                                                                                              • The leading specialists – Financials and outlets
                                                                                                                                                                                                                                                                                • Key points
                                                                                                                                                                                                                                                                                  • Media Markt’s ambitious expansion plans
                                                                                                                                                                                                                                                                                    • Fnac looking to open franchise stores
                                                                                                                                                                                                                                                                                      • Worten rolls out new concept
                                                                                                                                                                                                                                                                                        • Miró clings on
                                                                                                                                                                                                                                                                                          • Store closures
                                                                                                                                                                                                                                                                                            • Expert stands out among the voluntary groups
                                                                                                                                                                                                                                                                                              • Figure 120: Spain: Leading retailers: Sales, 2011-14
                                                                                                                                                                                                                                                                                              • Figure 121: Spain: Leading retailers: Outlet numbers, 2011-14
                                                                                                                                                                                                                                                                                              • Figure 122: Spain: Leading retailers: Sales per outlet, 2011-14
                                                                                                                                                                                                                                                                                            • Leading specialists – Market shares
                                                                                                                                                                                                                                                                                              • Figure 123: Spain: Leading electrical specialists, share of all spending on electricals, 2011-14
                                                                                                                                                                                                                                                                                            • Online
                                                                                                                                                                                                                                                                                              • Key points
                                                                                                                                                                                                                                                                                                • Market size
                                                                                                                                                                                                                                                                                                  • Online retailers
                                                                                                                                                                                                                                                                                                    • Figure 124: Spain: Leading retail websites by visitor numbers, September 2014
                                                                                                                                                                                                                                                                                                  • Online shoppers
                                                                                                                                                                                                                                                                                                    • Figure 125: Spain: Percentage of all individuals having purchased electricals online in the past 12 months, selected categories, 2008-14
                                                                                                                                                                                                                                                                                                    • Figure 126: Spain: Where consumers have bought electrical goods online in past 12 months, January 2015
                                                                                                                                                                                                                                                                                                  • The consumer – Where they shop
                                                                                                                                                                                                                                                                                                    • Key points
                                                                                                                                                                                                                                                                                                      • What we asked
                                                                                                                                                                                                                                                                                                        • Price-led retailers lead the market
                                                                                                                                                                                                                                                                                                          • Figure 127: Spain: Where they bought electrical goods in the last 12 months, online or in-store, January 2015
                                                                                                                                                                                                                                                                                                        • Shopping activity rises
                                                                                                                                                                                                                                                                                                          • Figure 128: Spain: Where they bought electrical goods in the last 12 months, online or in-store, January 2014 and January 2015
                                                                                                                                                                                                                                                                                                        • Media Markt leads in-store and Amazon online
                                                                                                                                                                                                                                                                                                          • Figure 129: Spain: Where they bought electrical goods in last 12 months, online versus in-store, January 2015
                                                                                                                                                                                                                                                                                                        • Average age and affluence
                                                                                                                                                                                                                                                                                                          • Figure 130: Spain: Where they bought electrical goods, by age and income*, January 2015
                                                                                                                                                                                                                                                                                                        • The consumer – Attitudes towards electrical goods shopping
                                                                                                                                                                                                                                                                                                          • Key points
                                                                                                                                                                                                                                                                                                            • What we asked
                                                                                                                                                                                                                                                                                                              • Customer service – Scope to improve
                                                                                                                                                                                                                                                                                                                • Do online-only retailers need to extend their reach?
                                                                                                                                                                                                                                                                                                                  • Appetite for larger stores
                                                                                                                                                                                                                                                                                                                    • Figure 131: Spain: Most important factors in choosing the retailer for electrical goods, January 2014
                                                                                                                                                                                                                                                                                                                • UK

                                                                                                                                                                                                                                                                                                                  • Introduction
                                                                                                                                                                                                                                                                                                                    • Definitions
                                                                                                                                                                                                                                                                                                                      • Financial definitions
                                                                                                                                                                                                                                                                                                                        • VAT
                                                                                                                                                                                                                                                                                                                          • Sales per store, sales per sq m
                                                                                                                                                                                                                                                                                                                            • Exchange rates
                                                                                                                                                                                                                                                                                                                              • Abbreviations
                                                                                                                                                                                                                                                                                                                                • Executive summary
                                                                                                                                                                                                                                                                                                                                  • The market
                                                                                                                                                                                                                                                                                                                                    • Market size and forecast
                                                                                                                                                                                                                                                                                                                                      • Figure 132: Market size and forecast: Consumer spending on electrical/electronic products (including VAT), 2009-19
                                                                                                                                                                                                                                                                                                                                    • Segment performance
                                                                                                                                                                                                                                                                                                                                      • Market drivers
                                                                                                                                                                                                                                                                                                                                        • Figure 133: Consumer prices inflation, annual rate of change, 2010-14
                                                                                                                                                                                                                                                                                                                                        • Figure 134: Annual percentage change in earnings versus Consumer Price Index, January 2011-September 2014
                                                                                                                                                                                                                                                                                                                                      • Online
                                                                                                                                                                                                                                                                                                                                        • Figure 135: Leading online retailers’ estimated share of online spending on electrical goods, 2014
                                                                                                                                                                                                                                                                                                                                      • Companies, brands and products
                                                                                                                                                                                                                                                                                                                                        • Market shares
                                                                                                                                                                                                                                                                                                                                          • Figure 136: Market shares (%): The leading specialists and non-specialists, 2013 and 2014
                                                                                                                                                                                                                                                                                                                                        • Distribution of spending
                                                                                                                                                                                                                                                                                                                                          • Figure 137: Estimated distribution of spending on electrical goods, 2014
                                                                                                                                                                                                                                                                                                                                        • The consumer
                                                                                                                                                                                                                                                                                                                                          • What they bought
                                                                                                                                                                                                                                                                                                                                            • Figure 138: Types of electrical products purchased in the past 12 months, November 2014
                                                                                                                                                                                                                                                                                                                                          • Where they shop
                                                                                                                                                                                                                                                                                                                                            • Figure 139: Retailers used for electrical goods purchases in the past 12 months, November 2014
                                                                                                                                                                                                                                                                                                                                          • What they expect to buy
                                                                                                                                                                                                                                                                                                                                            • Figure 140: Likelihood of purchasing in the next 12 months, November 2014
                                                                                                                                                                                                                                                                                                                                          • What’s important when choosing where to buy
                                                                                                                                                                                                                                                                                                                                            • Figure 141: Important factors when choosing where to buy high-value electrical/electronic products, November 2014
                                                                                                                                                                                                                                                                                                                                          • Pureplays versus stores
                                                                                                                                                                                                                                                                                                                                            • Figure 142: Perceptions of online-only retailers versus retailers with stores, November 2014
                                                                                                                                                                                                                                                                                                                                          • Attitudes towards retailers
                                                                                                                                                                                                                                                                                                                                            • Figure 143: attitudes towards retailers selling electrical products, November 2014
                                                                                                                                                                                                                                                                                                                                          • What we think
                                                                                                                                                                                                                                                                                                                                            • Market size and forecast
                                                                                                                                                                                                                                                                                                                                              • Key points
                                                                                                                                                                                                                                                                                                                                                • Recovery after a minor dip
                                                                                                                                                                                                                                                                                                                                                  • Figure 144: Consumer spending on all electrical products: market size and forecast (incl. VAT), 2009-19
                                                                                                                                                                                                                                                                                                                                                  • Figure 145: Electrical products: market size and forecast (incl. Vat), in current and constant prices, 2009-19
                                                                                                                                                                                                                                                                                                                                                  • Figure 146: Annual consumer price inflation, 2014
                                                                                                                                                                                                                                                                                                                                                • Segment forecasts: All categories expected to grow in 2014
                                                                                                                                                                                                                                                                                                                                                  • Household appliances: improving housing market giving an uplift
                                                                                                                                                                                                                                                                                                                                                    • Figure 147: Household appliances: Segment size and forecast (incl. VAT), 2009-19
                                                                                                                                                                                                                                                                                                                                                  • Computing and telecoms: steady growth forecast
                                                                                                                                                                                                                                                                                                                                                    • Figure 148: Computing and telecoms goods: Segment size and forecast (incl. VAT), 2009-19
                                                                                                                                                                                                                                                                                                                                                  • Audio-visual and photographic goods: An upturn in 2014
                                                                                                                                                                                                                                                                                                                                                    • Figure 149: Audio-visual and photographic goods: Segment size and forecasts (incl. VAT), 2009-19
                                                                                                                                                                                                                                                                                                                                                  • Personal care appliances: steady growth continuing
                                                                                                                                                                                                                                                                                                                                                    • Figure 150: Personal care appliances: segment size and forecast (incl. VAT), 2009-19
                                                                                                                                                                                                                                                                                                                                                  • Segment forecasts: annual data
                                                                                                                                                                                                                                                                                                                                                    • Figure 151: Electrical goods segment forecasts (incl. Vat), 2009-19
                                                                                                                                                                                                                                                                                                                                                  • Unit volume snapshot
                                                                                                                                                                                                                                                                                                                                                    • Figure 152: Unit volume sales of selected major electrical goods categories, 2013-15
                                                                                                                                                                                                                                                                                                                                                    • Figure 153: Mintel Market Size definitions
                                                                                                                                                                                                                                                                                                                                                  • Mintel’s forecast methodology
                                                                                                                                                                                                                                                                                                                                                    • Specialist sector size
                                                                                                                                                                                                                                                                                                                                                      • Key points
                                                                                                                                                                                                                                                                                                                                                        • Electrical specialist sales grow
                                                                                                                                                                                                                                                                                                                                                          • Figure 154: Electrical goods specialist sector sales, 2009-15
                                                                                                                                                                                                                                                                                                                                                          • Figure 155: Electrical goods specialists sales relative to all consumer spending on electrical goods, 2009-15
                                                                                                                                                                                                                                                                                                                                                        • Enterprises, outlets and employment
                                                                                                                                                                                                                                                                                                                                                          • Outlets
                                                                                                                                                                                                                                                                                                                                                            • Figure 156: Number of retail outlets, 2009/10-2013/14
                                                                                                                                                                                                                                                                                                                                                          • Enterprises and employment
                                                                                                                                                                                                                                                                                                                                                            • Figure 157: Number or retail enterprises, 2009-13
                                                                                                                                                                                                                                                                                                                                                          • Trend application
                                                                                                                                                                                                                                                                                                                                                            • Life Hacking
                                                                                                                                                                                                                                                                                                                                                              • Prove It
                                                                                                                                                                                                                                                                                                                                                                • Mintel Futures: Human
                                                                                                                                                                                                                                                                                                                                                                  • Issues and insights
                                                                                                                                                                                                                                                                                                                                                                    • Internet pureplays versus stores: it’s more than just price
                                                                                                                                                                                                                                                                                                                                                                      • The facts
                                                                                                                                                                                                                                                                                                                                                                        • The implications
                                                                                                                                                                                                                                                                                                                                                                          • How can stores fight back?
                                                                                                                                                                                                                                                                                                                                                                            • The facts
                                                                                                                                                                                                                                                                                                                                                                              • The implications
                                                                                                                                                                                                                                                                                                                                                                                • Time for EDLP?
                                                                                                                                                                                                                                                                                                                                                                                  • The facts
                                                                                                                                                                                                                                                                                                                                                                                    • The implications
                                                                                                                                                                                                                                                                                                                                                                                      • Letting the Black Friday genie out of the bottle
                                                                                                                                                                                                                                                                                                                                                                                        • The facts
                                                                                                                                                                                                                                                                                                                                                                                          • The implications
                                                                                                                                                                                                                                                                                                                                                                                            • Strengths and weaknesses
                                                                                                                                                                                                                                                                                                                                                                                              • Strengths
                                                                                                                                                                                                                                                                                                                                                                                                • Weaknesses
                                                                                                                                                                                                                                                                                                                                                                                                  • The consumer – What they bought
                                                                                                                                                                                                                                                                                                                                                                                                    • Key points
                                                                                                                                                                                                                                                                                                                                                                                                      • Three quarters bought electrical/electronic goods in 2014
                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 158: Types of electrical products purchased in the past 12 months, November 2014
                                                                                                                                                                                                                                                                                                                                                                                                      • Year-on-year changes
                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 159: Types of electrical products purchased in the past 12 months, November 2013 and November 2014
                                                                                                                                                                                                                                                                                                                                                                                                        • Average shopper profiles
                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 160: Types of electrical products purchased in the past 12 months, average age and affluence, November 2014
                                                                                                                                                                                                                                                                                                                                                                                                          • What they bought, crossed by where they have shopped
                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 161: Types of electrical products purchased in the past 12 months, by where they have bought electrical products in the past 12 months, November 2014
                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 162: Types of electrical products purchased in the past 12 months, by where they have bought electrical products in the past 12 months (further retailers), November 2014
                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 163: Types of electrical products purchased in the past 12 months, by where they have bought electrical products in the past 12 months (further retailers), November 2014 (continued)
                                                                                                                                                                                                                                                                                                                                                                                                            • The consumer – Where they buy
                                                                                                                                                                                                                                                                                                                                                                                                              • Key points
                                                                                                                                                                                                                                                                                                                                                                                                                • Argos maintains lead over Amazon, while Currys-PC World underperforms
                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 164: Retailers used for electrical goods purchases in the past 12 months, November 2014
                                                                                                                                                                                                                                                                                                                                                                                                                • Amazon’s strong lead online
                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 165: Retailers used for electrical goods purchases in the past 12 months, by in-store/online, November 2014
                                                                                                                                                                                                                                                                                                                                                                                                                  • Year-on-year changes
                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 166: Retailers used for electrical goods purchases in the past 12 months, November 2013 and November 2014
                                                                                                                                                                                                                                                                                                                                                                                                                  • Average shopper profiles
                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 167: Retailers used for electrical goods purchases in the past 12 months, by in-store/online, November 2014
                                                                                                                                                                                                                                                                                                                                                                                                                  • Focus group – Experience of retailers
                                                                                                                                                                                                                                                                                                                                                                                                                    • Focus group – Where they would shop
                                                                                                                                                                                                                                                                                                                                                                                                                      • The consumer – Perceptions – Pureplays versus stores
                                                                                                                                                                                                                                                                                                                                                                                                                        • Key points
                                                                                                                                                                                                                                                                                                                                                                                                                          • Pureplays seen as better for prices, range, availability and delivery options
                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 168: Perceptions of online-only retailers versus retailers with stores, November 2014
                                                                                                                                                                                                                                                                                                                                                                                                                          • Attitudes towards pureplays, crossed by where they’ve shopped
                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 169: Perceptions of online-only retailers, by where they have bought electrical/electronic products in the past 12 months, November 2014
                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 170: Perceptions of online-only retailers, by where they have bought electrical/electronic products in the past 12 months, November 2014 (continued)
                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 171: Perceptions of online-only retailers, by where they have bought electrical/electronic products in the past 12 months (further retailers), November 2014
                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 172: Perceptions of online-only retailers, by where they have bought electrical/electronic products in the past 12 months (further retailers), November 2014 (continued)
                                                                                                                                                                                                                                                                                                                                                                                                                            • Positive perceptions of pureplays peak among 25-34-year-olds
                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 173: Perceptions of online-only retailers, by age group, November 2014
                                                                                                                                                                                                                                                                                                                                                                                                                            • Focus group: who is better for service?
                                                                                                                                                                                                                                                                                                                                                                                                                              • Focus group: who is better for range of products?
                                                                                                                                                                                                                                                                                                                                                                                                                                • Focus group: who is better on pricing?
                                                                                                                                                                                                                                                                                                                                                                                                                                  • The consumer – What is important when choosing where to buy
                                                                                                                                                                                                                                                                                                                                                                                                                                    • Key points
                                                                                                                                                                                                                                                                                                                                                                                                                                      • Price, price, price
                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 174: Important factors when choosing where to buy high-value electrical/electronic products, November 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                      • What’s important, crossed by where they have shopped
                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 175: Important factors when choosing where to buy high-value electrical/electronic products, by where they have bought electrical/electronic products in the past 12 months, November 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 176: Important factors when choosing where to buy high-value electrical/electronic products, by where they have bought electrical/electronic products in the past 12 months, November 2014 (continued)
                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 177: Important factors when choosing where to buy high-value electrical/electronic products, by where they have bought electrical/electronic products in the past 12 months (further retailers), November 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 178: Important factors when choosing where to buy high-value electrical/electronic products, by where they have bought electrical/electronic products in the past 12 months (further retailers), November 2014 (continued)
                                                                                                                                                                                                                                                                                                                                                                                                                                        • Focus group: what’s important
                                                                                                                                                                                                                                                                                                                                                                                                                                          • The consumer – What they expect to buy
                                                                                                                                                                                                                                                                                                                                                                                                                                            • Key points
                                                                                                                                                                                                                                                                                                                                                                                                                                              • Two thirds plan to buy
                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 179: Likelihood of purchasing in the next 12 months, November 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 180: Ranking of types of electrical products purchased in the past 12 months and ranking of products likely to purchase in the next 12 months, November 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                              • Shopper profiles
                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 181: Likelihood of purchasing in the next 12 months, average age and affluence, November 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 182: Types of electrical products purchased in the past 12 months, average age and affluence, November 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                              • The consumer – Attitudes towards retailers
                                                                                                                                                                                                                                                                                                                                                                                                                                                • Key points
                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Most shoppers want the chance to try out products
                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 183: Attitudes towards retailers selling electrical products, November 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Consumer profiles
                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 184: Attitudes towards retailers selling electrical products - Agreement average age and affluence, November 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Focus group: pricing and retailers
                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Who’s innovating?
                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Key points
                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Samsung Innovation Showroom
                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Currys - PC World
                                                                                                                                                                                                                                                                                                                                                                                                                                                              • …roll out revolutionary new kitchen retail concept
                                                                                                                                                                                                                                                                                                                                                                                                                                                                • ...and open in-store ‘SMART Tech Zones’
                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Next generation photography store
                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Wearable technology e-store
                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • RadioShack rolls out same-day mobile repair service
                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • 24-hour pickup station
                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Sony’s underwater pop-up store
                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Innovative “connected” 24/7 after-sales service
                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Channels of distribution
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Key points
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Pureplays continue to grow
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 185: Estimated distribution of spending on electrical goods, 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Multichannel operations showing worth
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 186: Estimated distribution of spending on electrical goods, 2013 and 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Space allocation summary
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Key points
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Space allocation overview
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 187: Leading electricals retailers, summary space allocation, January 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 188: Currys PC World, London, Carphone Warehouse shop-in-shop, January 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 189: Leading electricals retailers, detailed space allocation estimates, January 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Supermarkets make more space for grey goods
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 190: Tesco Extra, electrical products space allocation, 2014-15
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 191: Asda Supercentre, electrical products space allocation, 2014-15
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 192: Sainsbury’s superstore, electrical products space allocation, 2014-15
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Retail product mix
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 193: Leading electricals retailers, estimated product mix, 2013/14
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 194: Leading electricals retailers estimated market share, by broad product category, 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • The leading specialist retailers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Key points
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Market leaders Dixons and Carphone Warehouse unite
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 195: The leading specialist retailers of electrical goods: Total net revenues, 2009-13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 196: The leading specialist retailers: Compound annual growth rates in total net revenues, 2009-13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Outlets and sales per outlet
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 197: The leading specialist retailers of electrical goods: Outlet numbers, 2009-13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 198: The leading specialist retailers: Compound annual growth rates in number of outlets, 2009-13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 199: The leading specialist retailers of electrical goods: Annual sales per outlet, 2009-13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 200: The leading specialist retailers: Compound annual growth rates in annual sales per outlet, 2009-13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Operating profits and margins
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 201: The leading specialist retailers of electrical goods: Operating profit, 2009-13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 202: The leading specialist retailers of electrical goods: Operating margins, 2009-13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Sales area and sales densities
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 203: Selected leading specialist retailers of electrical goods: Total sales area, 2009-13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 204: Selected leading specialist retailers of electrical goods: Annual sales per sq m, 2009-13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Leading non-specialist retailers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Key points
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Argos and Amazon lead the way
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 205: Leading non-specialist retailers’ sales of electrical/electronic goods (excl. VAT), 2011-14
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 206: The leading non-specialist retailers: Compound annual growth rates in electrical goods sales, 2011-14
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Argos leveraging stores to great affect
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 207: Leading non-specialist retailers’ store numbers, 2011-14
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 208: Leading specialist and non-specialist retailers used for electrical goods purchases in the past 12 months, by in-store/online, November 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Market shares
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Key points
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Newly formed Dixons Carphone dominates the market
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 209: Market shares (%): The leading specialist and non-specialists retailers, 2013 and 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 210: Market shares: The leading specialist and non-specialist retailers, 2013 and 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Online
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Strong growth in 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 211: Estimated online sales of electrical goods (incl. VAT) 2011-15
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 212: Leading online retailers’ estimated shares of online spending on electrical goods, 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • The consumer: where people shop online
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 213: The consumer: Where consumers have bought online in the past 12 months, November 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • The consumer: Stores v online
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 214: The consumer: Perceptions of online retailers versus retailers with stores, November 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 215: The consumer: Attitudes towards retailers selling electrical products, November 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Website data: Amazon the hot destination
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 216: Electrical retailers’ websites’ UK visitor numbers, most popular websites ranked by total unique visitors, December 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 217: Selected leading websites: Profiles by age group, December 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 218: Selected leading websites: Profiles by socio-economic group, December 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 219: Selected leading websites: Profiles by gender, December 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Brand communication and promotion
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Key points
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Leading advertisers total spend up 11.6% in 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 220: Leading electrical products retailers’ advertising spend, 2010-14
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Advertising spending relative to turnover
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 221: Leading electrical products specialists’ advertising spend as % of sales, 2010-13
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Spending by media type
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 222: Leading electrical products retailers’ advertising spend, by media type, 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • What we saw in 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Expertise and advice credentials
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • FIFA World Cup-focused promotion
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Currys PC World Nick Christmas social media campaign
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Black Friday promotions
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Brand research – Electrical retailing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • What you need to know
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Brand map
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 223: Attitudes towards and usage of selected brands, November-December 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Key brand metrics
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 224: Key metrics for selected brands, November-December 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Brand attitudes: Apple Store and John Lewis have strongest quality associations
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 225: Attitudes, by brand, November-December 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Brand personality: Carphone Warehouse and Currys PC World struggle to generate upbeat connotations
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 226: Brand personality – Macro image, November-December 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Amazon scores highly for customer service despite its online-only business model
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 227: Brand personality – Micro image, November-December 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Brand analysis
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Amazon continues to go from strength to strength across different metrics
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 228: User profile of Amazon in the last year, December 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Argos relies on trust and accessibility developed through years of high-street presence
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 229: User profile of Argos in the last year, December 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Apple Store has niche appeal, but is associated with quality attributes
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 230: User profile of Apple Store in the last year, December 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • John Lewis has a similar sense of quality but appeals to a wider range of people
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 231: User profile of John Lewis in the last year, November 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Currys PC World struggles to build much emotion among its customers
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 232: User profile of Currys PC World in the last year, December 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Carphone Warehouse appears in need of a refresh
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 233: User profile of Carphone Warehouse in the last year, December 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Who’s Innovating

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Key points
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • In-store tutorials
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 234: Fnac flagship store, paris
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Digital format stores
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Click and collect developments
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 235: Media Markt drive through, Ingolstadt
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Speedy delivery
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Customer service
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Rental service
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Amazon Europe

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • In pursuit of convenience
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Amazon Prime offers more and gains members
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • International underperforms
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Room for expansion in Europe
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Growth slows in Europe
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 236: Amazon.com Inc: Group financial performance, 2009-14
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Sales mix
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 237: Amazon Europe: Estimated composition of sales, 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • AO World

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • A clear strategy for growth…
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • …and a growing reputation for good service
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Own-brand debut in TVs
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Germany brings a challenge
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 238: Appliances Online: Group financial performance, 2012/13-2013/14
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Figure 239: AO World: Divisional sales, £m, 2012/13-2013/14
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Apple Retail

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Watch this space
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Experimenting within a narrow product portfolio
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Steady development of Apple Retail
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Sales growth improves
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • iPad and iPod see sales fall
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 240: Apple Retail: Group financial performance, 2008/9-2013/14
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 241: Apple Retail: Outlet data, 2008/9-2013/14
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 242: Apple Retail: European stores, 2013-15
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Argos

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Vision of the future
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Hub & spoke system turns stores into collection points
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • More stores to get a digital makeover
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Electricals offer relatively upmarket
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Own brand
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 243: Argos: Group financial performance, 2009/10-2013/14
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 244: Argos: Outlet data, 2009/10-2013/14
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Product mix by sales and SKUs
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 245: Argos: Product mix by sales and numbers of items, 2013/14 (%)
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • BAS Group

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Facebook stores
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Strengthening multi-channel fulfilment credentials
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Improving the in-store experience
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 246: BAS Group: Estimated group financial performance, 2010-14
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 247: BAS Group: Outlet data, 2010-2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Figure 248: BAS Group: Store breakdown, 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Conrad Electronic

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Undergoing a transformation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • A place for enthusiasts
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 249: Conrad Electronic: Group financial performance, 2009-14
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 250: Conrad Electronic: Outlet data, 2009-14
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Dixons Carphone

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • The mobile networks
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Superstores
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • High street stores
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • International
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Dixons
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Carphone Warehouse
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Dixons Carphone
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 251: Dixons Carphone: Group financial performance, 2009/10-2013/14
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 252: Dixons Carphone: Outlet data, 2009/10-2013/14
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Range
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Figure 253: Dixons Retail: UK sales mix, 2014 (est)
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Darty Group

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Reaching out to consumers in smaller catchment areas
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Enhanced entry-level product offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Kitchens business driving white goods sales
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Strengthening its service credentials
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 254: Darty Group: Group financial performance, 2009/10-2013/14
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 255: Darty Group: Outlet data, 2009/10-2013/14
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • ElectronicPartner

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 256: ElectronicPartner: Group financial performance, 2009-14
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Figure 257: ElectronicPartner Branded Affiliated store numbers, by country, 2013/14
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • E-Square

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 258: E-Square: Members and websites, by country of operation, 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 259: E-Square: Members’ estimated retail sales, by country/region, 2011-14
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Figure 260: E-Square: Members’ approximate store numbers, by country/region, 2011-14
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Denmark
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Finland
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • France
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Germany
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Greece
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Italy
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Portugal
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Spain
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • UK
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Ukraine
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Euronics International

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 261: Euronics International: Group financial performance, 2009-2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 262: Euronics International: Outlet data, 2009-2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 263: Euronics International: Outlet data, 2008/9-2012/13 (continued)
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Figure 264: Euronics: members, countries and trading names, 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Expert International (Europe)

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • A diverse group
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • The difficulties
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • The positives
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Online
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 265: Expert International, online shopping availability, 2015
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 266: Expert: Estimated sales at retail (excl. sales tax), 2010-14
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 267: Expert Europe: Outlet data, 2010-14
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Expert Germany
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Expert Italy
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Expert Spain
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Expert France
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Expert in the Nordics
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Store formats
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Fnac

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Trying to crack the music streaming market
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Revamped product offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Innovative scheme to give consumers access to the latest technology
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Stores driving omni-channel sales
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • New express delivery service
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Mixed performance in 2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 268: Fnac: Group financial performance, 2009-14
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 269: Fnac: Outlet data, 2009-14
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • HTM Group (Boulanger)

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Looking to expand once more
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Own brand offers scope for development
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Marketplace channel provides new avenues for growth
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 270: HTM (Boulanger): Group sales performance, estimated, 2010-14
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Figure 271: HTM (Boulanger): Outlet data, 2010-2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Retail offering
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Maplin Electronics Ltd

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • What we think
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      • Increased brand awareness
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        • Improved web platform
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          • Bridging the gap between the online and offline experience
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            • Drones and toys
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              • New airport store format
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                • Company background
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Company performance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 272: Maplin Electronics Ltd: Group financial performance, 2009-2013
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    • Figure 273: Maplin Electronics Ltd: Outlet data, 2009-2014
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  • Retail offering

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Companies Covered

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  To learn more about the companies covered in this report please contact us.

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  Electrical Retailing - Europe - February 2015

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  US $3,597.04 (Excl.Tax)