Electrical Retailing - Europe - June 2010
This report series covers the 19 leading economies of Europe. In total these countries account for around 91% of all European retail sales, excluding Russia. The remaining ten countries are either too small (eg Luxembourg) or are not sufficiently well developed to warrant detailed coverage (eg Romania and Bulgaria). These developing countries plus Russia and Turkey are covered in the Mintel report “Retailing in Emerging Markets – Europe, May 2009”.
The focus of the report is the electricals specialists, and they are the dominant players in the market. But the electricals sector faces some major challenges:
The lingering economic hangover.
Wavering consumer confidence and a slow recovery in discretionary spending.
Competition from non-specialists and in particular internet pure players and supermarkets.
Continuing pressure on prices and sales volumes.
Product convergence which could put further pressure on sales volumes.
Multi-channel development which is fast becoming the option of choice for consumers but is costly for retailers to implement.
Customer service which is the new battleground for specialists and inextricably linked to multi-channel development, but represents another major investment for retailers.
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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