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electrical goods
- Electrical Retailing - Europe - June 2010
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This report series covers the 19 leading economies of Europe. In total these countries account for around 91% of all European retail sales, excluding Russia. The remaining ten countries are either too small (eg Luxembourg) or are not sufficiently well developed to warrant detailed coverage (eg Romania and Bulgaria). These developing countries plus Russia and Turkey are covered in the Mintel report “Retailing in Emerging Markets – Europe, May 2009”.
The focus of the report is the electricals specialists, and they are the dominant players in the market. But the electricals sector faces some major challenges:
The lingering economic hangover.
Wavering consumer confidence and a slow recovery in discretionary spending.
Competition from non-specialists and in particular internet pure players and supermarkets.
Continuing pressure on prices and sales volumes.
Product convergence which could put further pressure on sales volumes.
Multi-channel development which is fast becoming the option of choice for consumers but is costly for retailers to implement.
Customer service which is the new battleground for specialists and inextricably linked to multi-channel development, but represents another major investment for retailers.
Market in Brief
Retail sales forecasts
Outlook for electricals retailing
Market size and performance
The European competitive landscape
Report Scope
Company coverage
Definitions
Retail sector sales
Market sizes
Abbreviations
Technical notes
Financial definitions
Currencies
Country codes
Figure 1: Country codes
VAT
Figure 2: Europe: Standard VAT rates, 2010
European Summary and Outlook
European market size
Spending contracts sharply in 2009
Figure 3: Europe: Estimated electricals market size, by country, 2006-09
UK overtaken by Germany during the recession…
Figure 4: Europe: Percentage change in consumer spending on electricals (in local currency), 2008-09
…but Nordics lead by spend per capita
Figure 5: Europe: Spending on electricals per capita, 2009
Europe – Retail competitor analysis
Leading retailers
Figure 6: Top 20 leading electricals retailers, 2008 and 2009
European market shares
Figure 7: Europe: Leading electricals market share of consumer spending on electricals, 2008-09
Electrical specialists
Sector sales slide in 2008…
Figure 8: Europe: Electrical specialists sector sales, by country, 2005-09
…and contraction accelerates in 2009
Figure 9: Europe: Electrical specialists sector sales growth in local currency, 2008-09
European outlook
Sector sales forecasts
Figure 10: Europe: Sector sales forecasts, 2010 and 2015
Where next?
Lingering economic hangover
Nordics will lead the recovery
Capitalising on global events
Relentless consolidation
Product development drives trend to larger ‘departmental’ stores …
…and so does product convergence
A more complex and demanding marketplace raises service standards
An alternative pure play model
Buying groups can’t afford to be left out in the cold
All eyes on Best Buy
Austria
Market in brief
Sector size and forecast
The economy
Retailers’ prospects
Figure 11: Austria: All retail and food retail sales, 2005-15
Market size
Figure 12: Austria: Consumer spending on electricals, 2005-09
Channels of distribution
Retail competitor analysis
Key points
Media Saturn dominates the sector
Cosmos goes bankrupt, Niedermeyer continues
Buying groups
Hartlauer going strong
Other players
Figure 13: Austria: Leading electricals retailers, 2009
Market shares
Figure 14: Austria: Leading retailers’ share of electrical specialists sales, 2008/09
Retail enterprises
Figure 15: Austria: Retail businesses, 2001-07
Belgium
Market in brief
Sector size and forecast
The economy
Retailers’ prospects
Market size
Figure 16: Belgium: Consumer spending on electricals, 2004-09
Channels of distribution
Retail competitor analysis
Key points
Media-Saturn dominates the sector
Krëfel hangs on to third place
Other international players
Other players
Figure 17: Belgium: Leading electircals retailers, 2009
Market shares
Figure 18: Belgium: Leading retailers’ share of electrical specialists sales, 2009
Retail outlets and enterprises
Figure 19: Belgium: Retail businesses, 2003-07
Figure 20: Belgium: Retail outlets, 2008
Czech Republic
Market in brief
Electricals market size
Figure 21: Czech Republic: Household expenditure on electricals, 2004-08
Channels of distribution
Sector size and forecast
The economy
The electricals retail sector
Figure 22: Czech Republic: Household goods retailers’ sales, 2005-15
Retailer competitor analysis
Leading retailers
Expert
Electro World
Datart
Euronics
Figure 23: Czech Republic: Leading electricals retailers, 2008/09
Online
Market shares
Figure 24: Czech Republic: Top five electricals retailers share of electrical specialists sales, 2008
Denmark
Market in brief
Market size
Figure 25: Denmark: Household expenditure on electricals, 2004-08
Channels of distribution
Sector size and forecast
The economy
The electricals retail sector
Figure 26: Denmark: Retail sales, 2005-15
Forecast
Retail competitor analysis
Expert growing through acquisition
El Giganten now in second position
Foreign entrants finding favour
Online driving growth
Figure 27: Denmark: Leading electricals retailers, 2008/09
Market shares
Figure 28: Denmark: Leading retailers’ share of electrical specialists’ sales, 2008
Enterprise data
Figure 29: Denmark: Specialist electricals retailers’ enterprise numbers, 2005-08
Finland
Market in brief
Electricals market size
Figure 30: Finland: Household expenditure on electricals, 2004-08
Channels of distribution
Sector size and forecast
The economy
The electricals retail sector
Figure 31: Finland: Retail sales, 2005-15
Forecast
Outlet and enterprise data
Figure 32: Finland: Number of electricals retail enterprises, 2003-07
Figure 33: Finland: Number of electricals retail enterprises, 2007-08
Retail competitor analysis
DSGi leads with Gigantti but rationalises Markantalo
Kesko innovating but sales falling
Expert expanding
Euronics
Verkkokauppa.com
OnOff scaling down
Figure 34: Finland: Leading electricals retailers, 2008/09
Market shares
Figure 35: Finland: Leading retailers share of electrical specialists sales, 2008
France
Market in brief
Market size and performance
The competitive landscape
Internal market environment
Key points
Consumer attitudes
E-commerce a fast-growing channel in France
Waiting to pay a premium
Care for the environment
Figure 36: Attitudes towards the internet, technology and the environment, by country, 2009
Consumer trends
Figure 37: Trends in attitudes towards shopping, the internet and technology, France, 2005-09
Who thinks what
Reviews influence top earners most
Figure 38: Attitudes towards internet, by gender, age and income group, France, 2009
Economic recovery to boost the premium end
Figure 39: Attitudes towards technology, by gender, age and income group, France, 2009
Young people still less engaged with the environment
Figure 40: Attitudes towards environment, by gender and age, France, 2009
Website usage
Figure 41: France: Top retail websites, by number of unique visitors, December 2009
Broader market environment
Key points
The market in context
Figure 42: France: Consumer spending on electricals and other selected categories, 2004-08
Weaker economy affects spending on electricals
Price deflation impacts white goods…
…but is even worse for brown and grey goods
Figure 43: France: Consumer price index for selected categories, 2000-09
Channels of distribution
Sector size and forecast
Key points
Economic outlook
Retail sales forecasts
Figure 44: France: Electricals retail sales, 2005-15
Prospects for electricals specialists
Enterprise and outlet data
Figure 45: France: Electricals specialists, enterprise data, 2004-08
Figure 46: France: Electricals specialists, outlet data, 2005-09
Figure 47: France: Electricals specialists, outlet numbers by size class, 2005-09
Retail competitor analysis
Key findings
Kesa is market leader
Fnac in second place
Boulanger turns to Euronics for scale
Buying groups
Media-Saturn trails behind
Figure 48: France: Leading electricals players, 2008/09
Market shares
Figure 49: France: Electrical specialists’ market shares, 2008/09
Germany
Market in brief
Market size and performance
The competitive landscape
Internal market environment
Key points
Consumer attitudes
Electricals not developing online, but investment expected
Willing to pay more
The environment, what’s in it for me?
Figure 50: Attitudes towards the internet, technology and the environment, by country, 2009
Consumer trends
Figure 51: Trends in attitudes towards the internet and technology, Germany, 2005-09
Who thinks what
Top earners cautious but see the information opportunities online
Figure 52: Attitudes towards internet, by gender, age and income group, Germany, 2009
Young follow the latest technological trends, but can’t afford them
Figure 53: Attitudes towards technology, by gender, age and income group, Germany, 2009
Least affluent most engaged with the environment
Figure 54: Attitudes towards environment, by gender and age, Germany, 2009
Website usage
Figure 55: Germany: Top retail websites, by number of unique visitors, December 2009
Broader market environment
Key findings
Competitive context
Key findings
Figure 56: Germany: Consumer spending on electricals and related goods, by major category, 2005-09
Spending on white goods holds up well…
…but brown and grey goods suffer
Impact of deflation
Figure 57: Germany: Consumer price index for selected categories, 2000-09
Channels of distribution
Sector size and forecast
Key findings
Economic outlook
Retail sales – past performance
Figure 58: Germany: Electricals sector retail sales, 2005-09
Retail sales forecasts
Figure 59: Germany: Electricals sector retail sales forecast, 2009-15
Prospects for electricals specialists
Outlet and enterprise data
Figure 60: Germany: Retail enterprises and outlets, 2004-07
Retail competitor analysis
Key findings
Leading specialists
Media Markt dominates
Buying groups
ProMarkt in the ascent
Others
Figure 61: Germany: Leading electrical specialists, 2008/09
Market shares
Figure 62: Germany: Electrical specialists’ market shares, 2008/09
Greece
Market in brief
Sector size and forecast
The economy
Retailers’ prospects
Figure 63: Greece: All retail and electricals specialists’ retail sales, 2005-15
Market size and channels of distribution
Retail competitor analysis
Key points
DSGi leads the sector
Germanos close behind
Strong performance at Media Markt
Domestic players
Figure 64: Greece: Leading electircals retailers, 2009
Market shares
Figure 65: Greece: Leading retailers’ share of electrical specialists sales, 2009
Retail enterprises
Figure 66: Greece: Retail businesses, 2003-07
Hungary
Market in brief
Electricals market size
Figure 67: Hungary: Household expenditure on electricals, 2004-08
Channels of distribution
Sector size and forecast
The economy
The electricals retail sector
Figure 68: Hungary: Retail sales, 2005-15
Outlet and enterprise data
Figure 69: Hungary: Specialist electricals retailers’ outlet numbers, 2004-08
Retail competitor analysis
Media Markt dominates
But DSGi pulls out…
Online
Casualties in a tough market
Figure 70: Hungary: Leading electricals specialists, 2008/09
Market shares
Figure 71: Hungary: Leading retailers’ estimated share of electrical specialists’ sales, 2008
Republic of Ireland
Market in brief
Sector size and forecast
The economy
Retailers’ prospects
Figure 72: Republic of Ireland: All retail and electricals specialists’ retail sales, 2005-15
Market size
Figure 73: Republic of Ireland: Consumer spending on electricals, 2005-09
Channels of distribution
Retail competitor analysis
Key points
Expert takes top spot
Losses at DSGi
Power City largest domestic player
D.I.D. Electricals teams up with Curleys’
Figure 74: Republic of Ireland: Leading electricals retailers, 2009
Market shares
Figure 75: Republic of Ireland: Leading retailers’ share of electrical specialists sales, 2009
Retail enterprises
Figure 76: Republic of Ireland: Retail businesses, 2003-07
Italy
Market in brief
Market size and performance
The competitive landscape
Internal market environment
Key points
Website usage
Figure 77: Italy: Top retail websites, by number of unique visitors, December 2009
Broader market environment
Key points
Competitive context
Key findings
Spending on electricals weak
Figure 78: Italy: Consumer expenditure on electricals, 2004-08
Price deflation impacts growth
Figure 79: Italy: Consumer price index for selected categories, 2000-09
Channels of distribution
Sector size and forecast
Key findings
Economic outlook
Technical notes
Past performance
Figure 80: Italy: Retail sales indices, 2005-09
Retail sales forecast
Figure 81: Italy: Retail sales 2009-15
Electricals specialists’ prospects
Enterprise data
Figure 82: Italy: Electricals retailers, enterprise numbers, 2003-07
Retail competitor analysis
Key findings
Media-Saturn is market leader
UniEuro the next largest multiple
Strong performance for Euronics
Expert
Gre
Other players
Figure 83: Italy: Leading players in the electricals sector, 2008/09
Market shares
Figure 84: Italy: Leading electricals specialists’ market shares, 2008/09
The Netherlands
Market in brief
Sector size and forecast
The economy
Retailers’ prospects
Figure 85: The Netherlands: Retail sales, 2005-15
Market size
Figure 86: Netherlands: Consumer spending on electricals, 2004-08
Channels of distribution
Retail competitor analysis
Key points
Media Saturn faced with sales decline
Buying groups
Impact Retail continues expansion
Disappointing performance for BCC
Other players
Figure 87: The Netherlands: Leading electricals retailers, 2008/09
Market shares
Figure 88: Netherlands: Leading retailers’ share of electrical specialists sales, 2008/09
Outlet and enterprise data
Figure 89: The Netherlands: Electricals retailers, enterprise data, 2005-09
Figure 90: The Netherlands: Electricals outlet data, 2005-09
Norway
Market in brief
Electricals market size
Figure 91: Norway: Household expenditure on electricals, 2004-08
Channels of distribution
Sector size and forecast
The economy
The electricals retail sector
Figure 92: Norway: Retail sales, 2005-15
Forecast
Enterprise and outlet data
Figure 93: Norway: Specialist electricals retailers’ outlet numbers, 2003-07
Figure 94: Norway: Specialist electricals retailers’ enterprise numbers, 2003-07
Retail competitor analysis
Elkjøp leads
Komplett focusing close to home
Buying groups still important
Internationalisation
Online
Figure 95: Norway: Leading electircals retailers, 2008/09
Market shares
Figure 96: Norway: Leading retailers share of electrical specialists sales, 2008
Poland
Market in brief
Electricals market size
Figure 97: Poland: Household expenditure on electricals, 2004-08
Channels of distribution
Sector size and forecast
The economy
The electricals retail sector
Figure 98: Poland: All retail and -food retail sales, 2005-15
Retail enterprises and outlets
Figure 99: Poland: Breakdown of retail enterprises, by number of outlets, 2005-07
Figure 100: Poland: Number of electrical goods outlets, 2005-08
Retail competitor analysis
Media-Saturn dominates
Avans
RTV Euro AGD (Euro-net)
Electro World sold to Mix Electronics
Sferis
E-commerce growing in importance
Figure 101: Poland: Leading electricals retailers, 2008/09
Market shares
Figure 102: Poland: Leading retailers’ estimated market shares, 2008
Portugal
Market in brief
Sector size and forecast
The economy
Retailers’ prospects
Figure 103: Portugal: All retail and estimated electricals specialists’ retail sales, 2005-15
Market size
Channels of distribution
Retail competitor analysis
Key points
Modelo Continente dominates the sector
Complimentary products boost Fnac
Media Markt’s growth stalls
Buying groups proving key to survival
Figure 104: Portugal: Leading electrical specialists, 2009
Market shares
Figure 105: Portugal: Leading retailers’ share of electrical specialists sales, 2009
Retail enterprises
Figure 106: Portugal: Retail businesses, 2003-07
Spain
Market in brief
Market size and performance
The competitive landscape
Internal market environment
Key points
Consumer attitudes
Premium lines failing to inspire
Figure 107: Attitudes towards the internet, technology and the environment, by country, 2009
Consumer trends
Figure 108: Trends in attitudes towards technology, Spain, 2005-09
Who thinks what
Young keen to keep up with new technologies
Figure 109: Attitudes towards technology, by gender, age and income group, Spain, 2009
Website usage
Figure 110: Spain: Top retail websites, by number of unique visitors, December 2009
Broader market environment
Key points
Competitive context
Key points
Spending on electricals
Figure 111: Spain: Consumer spending on selected categories of goods, 2004-08
Deflationary pressures for white goods…
Figure 112: Spain: Consumer price index for selected categories, 2000-09
…but much worse for brown and grey goods
Channels of distribution
Sector size and forecast
Key points
Economic outlook
Retail forecasts
Figure 113: Spain: Retail sales forecast, 2005-15
Electricals specialists’ prospects
Retailer competitor analysis
Key points
Leading specialists
Media Markt/Saturn
Consolidation amongst buying groups
Establecimientos Miró and Fnac
British presence
Sonae acquires Boulanger
Figure 114: Spain: Leading electrical specialists, 2008/09
Market shares
Figure 115: Spain: Leading electrical specialists’ market shares, 2008/09
Sweden
Market in brief
Electricals market size
Figure 116: Sweden: Household expenditure on electricals, 2005-09
Channels of distribution
Sector size and forecast
The economy
The electricals retail sector
Figure 117: Sweden: Retail sales, 2005-15
Forecast
Outlet and enterprise data
Figure 118: Sweden: Specialist electricals retailers’ enterprise numbers, 2008-09
Figure 119: Sweden: Specialist electricals retailers’ enterprise numbers, 2004-07
Retail competitor analysis
Media Markt impacts the sector
Expert struggling
El-Giganten under pressure
NetOnNet branching out…
Up and coming Kjell & Company
Figure 120: Sweden: Leading electricals retailers, 2008/09
Market shares
Figure 121: Sweden: Leading retailers’ share of electrical specialists sales, 2008
Switzerland
Market in brief
Sector size and forecast
The economy
Retailers’ prospects
Figure 122: Switzerland: All retail and estimated electricals specialists’ retail sales, 2005-15
Channels of distribution
Retail competitor analysis
Key points
Coop leads the way
Media-Saturn returns to growth
M-Electronics expanding steadily
Other players
Figure 123: Switzerland: Leading electricals retailers, 2009
Market shares
Figure 124: Switzerland: Leading retailers’ share of electrical specialists sales, 2009
United Kingdom
Issues in the market
Main themes
Definitions
Financial definitions
Abbreviations
Future opportunities
Upping engagement with white goods
Service for all
Market in brief
Recession impacts the market
Growth drivers
Retail sector forecast
Specialists competitive landscape
Channels of distribution
Consumer context
Internal market environment
Key points
Consumer attitudes
More Britains use the internet as an information tool
Making life easier
Not automatically seeking payback
Figure 125: Attitudes towards the internet, technology and the environment, by country, 2009
Consumer trends
Figure 126: Trends in attitudes towards the internet and technology, GB, 2005-09
Who thinks what
Reviews influence top earners most
Figure 127: Attitudes towards internet, by gender, age and income group, GB, 2009
Men want the latest technology
Figure 128: Attitudes towards technology, by gender, age and income group, GB, 2009
Young people still less engaged with the environment
Figure 129: Attitudes towards environment, by gender and age, GB, 2009
Website usage
Figure 130: UK: Top retail websites, by number of unique visitors, December 2009
Broader market environment
Key points
Implications for electricals retailers
Strengths and weaknesses
Strengths
Weaknesses
Who’s innovating?
DSGi goes for megastores
Catering to the ageing population
Expansion in support services
Increasing web functionality
Targeting women
Expanding the range
Non-specialists also up their game
Experiential stores
Competitive context
Key points
Electricals market in context
Figure 131: UK: Consumer spending on goods, by major category, 2005-09
The recession hits most electricals categories
Digital convergence a double edged sword
Deflation remains prevalent
Figure 132: UK: Consumer price inflation, 2000-09
Sector size and forecast
Key points
Retail forecasts
Figure 133: UK: Electrical specialists’ sales, 2005-15
Electricals specialists prospects
Outlet and enterprise data
Figure 134: UK: Electricals retailers, number of outlets and enterprises, 2003-07
Channels of distribution
Key points
Figure 135: UK: Electricals market, estimated channels of distribution, 2009
Specialists
Grocery retailers
Mixed goods retailers
Home shopping
Others
Retail competitor analysis
Key points
Leading retailers
DSGi recovery gathers momentum at expense of Comet
Arrival of Best Buy
Ambitious expansion plans
Apple in the ascent
Maplin also going strong
Others
Figure 136: UK: Leading electical retailers, 2008/09
Market shares
Technical notes
Figure 137: UK: Leading retailers’ share of specialists’ sales, 2008/09
Retail advertising and promotion
Advertising expenditure by retailer
Total spend down sharply in 2009
The top two dominate
Figure 138: UK: Electrical specialists’ retailing advertising expenditure, by retailer, 2005-09
Advertising expenditure by media
Figure 139: UK: Electrical specialists’ retailing advertising expenditure, by media, 2008 and 2009
Advertising themes
Brand elements
Key points
Brand map
Figure 140: Attitudes towards and visits to electrical retail brands, January-February 2010
Brand qualities of electrical retail brands
Apple and John Lewis top for service
Figure 141: Personalities of various electrical retail brands, January-February 2010
Experience of electrical retail brands
Accessible Amazon and Argos most attractive
Figure 142: Consumer visits to various electrical retail brands, January-February 2010
Brand consideration for electrical retail brands
More knowledge of electrical retailers needed
Figure 143: Consideration of various electrical retail brands, January-February 2010
Brand satisfaction for electrical retail brands
Apple offers best experience
Figure 144: Satisfaction with various electrical retail brands, January-February 2010
Brand commitment to electrical retail store brands
Amazon has highest loyalty
Figure 145: Commitment to various electrical retail store brands, January-February
Brand intentions for electrical retail stores
Amazon keeps them coming
Figure 146: Future visitation intentions for various electrical retail stores, January-February 2010
Brand recommendation for electrical retail brands
Electrical specialists least recommended
Figure 147: Recommendation of various electrical retail brands, January-February 2010
Comet
What the consumer thinks
Figure 148: Attitudes towards the Comet brand, January-February 2010
Dixons.co.uk
What the consumer thinks
Figure 149: Attitudes towards the Dixons.co.uk brand, January-February 2010
Apple Store
What the consumer thinks
Figure 150: Attitudes towards the Apple Store brand, January-February 2010
Argos
What the consumer thinks
Figure 151: Attitudes towards the Argos brand, January-February 2010
Amazon.co.uk
What the consumer thinks
Figure 152: Attitudes towards the Amazon.co.uk brand, January-February 2010
The consumer – Where they buy electricals
Key points
Where they buy audio-visual products
DSGi dominates
Argos comfortably ahead of Comet
But Comet closes the gap
Tesco steps up the competition
Figure 153: Where they bought audio-visual products in the last three years, February 2009
Where they buy domestic appliances
White goods bought less often
Competition grows from non-specialists
Figure 154: Where they bought large domestic appliances in the last three years, February 2009
Trend data
Service-led operators hold onto shoppers
Figure 155: UK: Where they shop for audio-visual goods, 2003-10
Less volatile on large domestic appliances
Figure 156: UK: Where they shop for large domestic appliances, 2003-10
Winners and losers in audio-visual
Those gaining or maintaining shopper numbers showed a bias to:
Figure 157: Selected electrical retailers, audio-visual goods, by top income group, February 2010
Figure 158: Selected electrical retailers, audio-visual goods, by socio-economic and age group, February 2010
Figure 159: Selected electrical retailers, audio-visual goods, by 55-64-year-olds, February 2010
Those losing shoppers showed a bias to:
Figure 160: Selected electrical retailers, audio-visual goods, by socio-economic group and age, February 2010
Figure 161: Selected electrical retailers, audio-visual goods, by housing tenure and size, February 2010
Repertoire – a third of shoppers stick to one store
Figure 162: Stores from where audio-visual equipment bought in the last three years, by repertoire of number of stores from where bought, February 2010
Few repertoire differences by demographic group
Figure 163: Repertoire of number of stores from where audio-visual equipment bought in the last three years, by demographics, February 2010
The Consumer – The Way They Shop for Electricals
Key points
Replacement market drives sales
Families most likely to postpone
Price – not a universal driver
Figure 164: The way they shop for electricals, February 2010
The over 55s voted for quality and trust ….
Figure 165: Way in which the 55+ age group shopped for electricals, February, 2010
…and for physical over virtual shops
Figure 166: Way in which they shop, by age group, February 2010
‘White collar families’ under pressure
Figure 167: Way in which the ABC1 35-54s and 55+ shop, February 2010
Pent up demand
Figure 168: Those agreeing they will probably have to replace an old product soon, by age and socio-economic group, February 2010
Figure 169: Where the ABC1 35-54 demographic were most likely to have shopped for audio visual equipment, February 2010
Figure 170: Where the ABC1 35-54 demographic were most likely to have shopped for large domestic appliances, February 2010
Pent up demand on appliances
The consumer – Attitudes to electricals shopping
Key points
Retailers struggle to generate loyalty
But trust matters
Ecological or economical?
Scrappage schemes – raising the bar
Figure 171: Attitudes to shopping for electricals, February 2010
The gender divide
Men are
Figure 172: Difference in attitudes to electricals shopping, by gender, February 2010
Women are
Figure 173: Further difference in attitudes to electricals shopping, by gender, February 2010
Hard pressed families
Families are
Figure 174: Difference in attitudes to buying from a trusted retailer, by lifestage, February 2010
Figure 175: Difference in attitudes to energy-efficient models to save money, by lifestage, February 2010
Figure 176: Difference in attitudes to buying from unknown websites, by lifestage, February 2010
Appendix – Broader market environment
Population
Figure 177: Europe top five: Population breakdown, by age group, 2005
Figure 178: Europe top five: Population breakdown, by age group, 2010
Figure 179: Europe top five: Population breakdown, by age group, 2015
Figure 180: Europe top five: Population breakdown, by age group, 2020
GDP
Figure 181: Europe top five: GDP (in current prices) 2000-Q1 2010
Figure 182: Europe top five: GDP growth rates (in constant prices), 2000-Q1 2010
Consumer spending
Figure 183: Europe top five: Consumer spending (in current prices) 2001-09
Figure 184: Europe top five: Consumer spending growth rates (in constant prices) 2001-09
Consumer prices
Figure 185: Europe top five: Consumer prices, 2000-10
Unemployment
Figure 186: Europe top five: Average rate of unemployment, 2000-Q1 2010
Interest rates
Figure 187: UK and Eurozone: Interest rates, 2004-Q1 2010
Consumer confidence
Figure 188: Europe top five: Consumer confidence, Oct 2008-Mar 2010
Appendix – Where they shop for electricals
Figure 189: Most popular stores from where audio-visual equipment bought in the last three years, by demographics, February 2010
Figure 190: Next most popular stores from where audio-visual equipment bought in the last three years, by demographics, February 2010 (continued)
Figure 191: Other stores from where audio-visual equipment bought in the last three years, by demographics, February 2010 (continued)
Figure 192: Most popular stores from where large kitchen appliances bought in the last three years, by demographics, February 2010
Figure 193: Next most popular stores from where large kitchen appliances bought in the last three years, by demographics, February 2010 (continued)
Appendix – The way they shop for electricals
Figure 194: Most popular shopping habits of consumers buying electrical goods, such as audio-visual or large kitchen appliances, by demographics, February 2010
Figure 195: Next most popular shopping habits of consumers buying electrical goods, such as audio-visual or large kitchen appliances, by demographics, February 2010 (continued)
Figure 196: Other shopping habits of consumers buying electrical goods, such as audio-visual or large kitchen appliances, by demographics, February 2010 (continued)
Appendix – Attitudes to Electricals Shopping
Figure 197: Most popular attitudes towards buying electrical goods, such as audio-visual or large kitchen appliances, by demographics, February 2010
Figure 198: Next most popular attitudes towards buying electrical goods, such as audio-visual or large kitchen appliances, by demographics, February 2010 (continued)
Boulanger
History
Financial performance
Figure 199: Boulanger: Estimated sales as share of electrical specialists’ sales in France, 2005-09
Figure 200: Boulanger: Estimated group sales performance, 2005-09
Store portfolio
Figure 201: Boulanger: Outlet data, 2005-09
Retail offering
e-commerce and home shopping
Conrad Electronic
Recent history
Financial performance
Figure 202: Conrad: Estimated group sales performance, 2004-08
Store portfolio
Retail offering
e-commerce and home shopping
Cosmos/Niedermeyer
Recent history
Financial performance
Store portfolio
Retail offering
e-commerce and home shopping
Dexcom
History
Financial performance
Store portfolio
Figure 203: Dexcom: Outlet data, 2005-09
Retail offering
e-commerce and home shopping
DSG International
Figure 204: DSG International: Group sales as share of electrical specialists’ sales in Europe, 2005-09
Figure 205: DSGi UK: Sales as share of electrical/PC/telecoms specialists’ sales in UK, 2005-09
Strategic evaluation
Recent history
Financial performance
Figure 206: DSG International: Group financial performance, 2004/05-2008/09
Figure 207: DSGi: First half financial performance, 2009/10
Figure 208: DSGi: First and second half sales performance, 2009/10
Store portfolio
Figure 209: DSG International: Outlet data, 2007/08-2008/09
Figure 210: DSG International: Outlet data, 2004/05-2008/09
Figure 211: DSG International: Store performance data, 2004/05-2008/09
Retail offering
e-commerce
EDA
Strategic evaluation
Recent history
Figure 212: EDA: Members and websites, by country of operation, 2009
Financial performance
Figure 213: EDA: Estimated retail sales, 2008-09
Store portfolio
Figure 214: EDA: Member store numbers, 2008-09
Retail offering
Figure 215: EDA: Sales mix by purchase volume, 2008/09
e-commerce
Figure 216: EDA: Affiliated online stores, 2010
ElectronicPartner
Figure 217: ElectronicPartner: Estimated sales as share of electrical retailers sales in Germany, 2005-09
Strategic evaluation
Recent history
Membership structure
Figure 218: EP: Membership data, 2009
Financial performance
Figure 219: ElectronicPartner: Group financial performance, 2005-09
Store portfolio
Figure 220: ElectronicPartner: Membership data, 2005-09
Sales and outlets by country
Figure 221: ElectronicPartner: Affiliated branded stores and membership, by country, 2009
Retail offering
e-commerce and home shopping
Establecimientos Miró
Background
Financial performance
Figure 222: Establecimientos Miró: Sales performance, 2004-08
Store portfolio
Figure 223: Establecimientos Miró: Outlet data, 2004-08
Retail offering
e-commerce
Euronics International
Figure 224: Euronics: Estimated sales as share of electrical retailers sales in Europe, 2005-09
Strategic evaluation
Recent history
Figure 225: Euronics: European members and websites, by country of operation, 2010
Financial data
Figure 226: Euronics International: Sales by country, 2001-09
Figure 227: Euronics International: Sales by country, 2005, 2006 and 2008
Store portfolio
Figure 228: Euronics International: Outlet data 2004-08
Retail offering
Figure 229: Euronics International, sales mix by purchase volume, 2009
e-commerce
Expert International
Strategic evaluation
Background
Financial performance
Figure 230: Expert: European operations by country, 2009
Store portfolio
Retail offering
e-commerce and home shopping
Figure 231: Expert International, online shopping availability, 2010
Fnac
Figure 232: Fnac: Sales as share of electrical specialists’ sales in France, 2005-09
Strategic evaluation
Background
Financial performance
Figure 233: Fnac: Group financial performance, 2005-09
Figure 234: Fnac: Sales by product category, 2009
Store portfolio
Figure 235: Fnac: Outlet data, 2005-09
Retail offering
e-commerce and home shopping
Fust and Interdiscount (Coop Schweiz)
History
Financial performance
Figure 236: Fust and Interdiscount: Sales performance, 2005-09
Store portfolio
Figure 237: Fust and Interdiscount: Outlet data, 2005-09
Retail offering
e-commerce and home shopping
Kesa Electricals
Figure 238: Comet: Sales as share of electrical retailers’ sales in UK, 2005-09
Figure 239: Darty France: Sales as share of electrical retailers’ sales in France, 2005-09
Strategic evaluation
Recent history
Financial performance
Figure 240: Kesa Electricals: Group financial performance, 2006/07-2008/09
Figure 241: Kesa Electricals: First half financial performance, 2009/10
Figure 242: Kesa Electricals: Second half and full year sales performance, 2009/10
Store portfolio
Figure 243: Kesa Electricals: Outlet data, 2006-09
Retail offering
e-commerce
Figure 244: Kesa Electricals: E-commerce sales, UK and France, 2005/06-2008/09
Figure 245: Kesa Electricals: Websites, 2009
Komplett
Figure 246: Komplett: Consumer sales as share of electricals retailers’ sales in Europe, 2005-09
Figure 247: Komplett Norway: Consumer sales as share of electricals retailers’ sales in Norway, 2005-09
Recent history
Financial performance
Figure 248: Komplett: Group financial performance, 2005-09
Retail offering
Figure 249: Komplett: Sales by product category, 2009
Krëfel
History
Financial performance
Store portfolio
Retail offering
e-commerce and home shopping
Maplin
Figure 250: Maplin: Sales as share of electrical specialists’ sales in UK, 2004-08
Background
Financial performance
Figure 251: Maplin: Group financial performance, 2004-08
Store portfolio
Figure 252: Maplin: Outlet data, 2004-08
Retail offering
e-commerce and home shopping
Media Markt/Saturn
Figure 253: Media-Saturn group: Sales as share of electrical retailers’ sales in Europe, 2005-09
Figure 254: Media-Saturn Germany: Sales as share of electrical retailers’* sales in Germany, 2005-09
Strategic evaluation
e-commerce
Recent history
Financial performance
Figure 255: Media Markt/Saturn: Financial performance, 2005-09
Figure 256: Media Markt/Saturn: Germany, Western Europe & Eastern Europe – share of sales, 2005-09
Store portfolio
Figure 257: Media Markt/Saturn: Outlet data, by country, 2005-09
Figure 258: Media Markt/Saturn: Description of outlets, 2009
Retail offering
e-commerce and home shopping
Figure 259: Media Markt/Saturn: Websites by country, 2009
M-Electronics
Financial performance
Figure 260: M-Electronics: Sales data, 2005-09
Store portfolio
Figure 261: M-Electronics: Outlet data, 2005-09
Retail offering
e-commerce and home shopping
Modelo Continente (Sonae)
Recent history
Financial performance
Figure 262: Modelo Continente: Group sales performance, 2005-09
Store portfolio
Figure 263: Modelo Continente: Outlet data, 2005-09
Retail offering
e-commerce
Musta Pörssi
Figure 264: Musta Pörssi: Sales as share of electricals in Finland, 2005-09
Recent history
Financial performance
Figure 265: Musta Pörssi: Group financial performance, 2005-09
Store portfolio
Figure 266: Musta Pörssi: Outlet data, 2005-09
Retail offering
e-commerce and home shopping
Power City
Financial performance
Figure 267: Power City: Financial performance, 2004/05-08/09
Store portfolio
Figure 268: Power City: Outlet data, 2005-09
Retail offering
e-commerce and home shopping
- Apple Computer UK Ltd
- Argos
- Comet Group Plc
- Currys
- Home Retail Group
- Homebase Ltd
- John Lewis Plc
- Richer Sounds Plc
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