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Electrical Retailing - France - February 2015

For our report, we surveyed representative samples of consumers. This year our survey asked consumers in the French market:

  • Which retailers, if any, have you bought electrical goods from, either online or in-store, in the last 12 months?
  • Which factors are most important to you when choosing one retailer over another?

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Table of contents

  1. Executive Summary

    • Spending and inflation
        • Figure 1: France: Spending on electrical goods as % of all consumer spending, 2009-14
        • Figure 2: France: Consumer price inflation on electrical items: Annual % change, 2010-Dec 14
      • Channels of distribution
        • Sector size and forecast
          • The retailers – Financials and outlets
            • The retailers – Market shares
              • Online
                • The consumer – Where they shop
                  • Figure 3: France: Retailers used to buy electrical goods in the last 12 months, online or in-store, January 2015
                • The consumer – Attitudes to buying electricals
                  • Figure 4: France: Attitudes to buying electrical goods, January 2015
                • What we think
                • Issues and Insights

                  • Online is a key driver
                    • The facts
                      • The implications
                        • What advantages do store-based retailers have?
                          • The facts
                            • The implications
                            • Spending and Inflation

                              • Key points
                                • Consumer spending
                                  • Figure 5: France: Household consumer spending (incl. VAT), 2009-14
                                  • Figure 6: France: Unit volume sales by electrical gods category, 2009-18
                                  • Figure 7: Market definitions for unit volume sales data
                                • Inflation
                                  • Figure 8: France: Consumer price inflation on electrical items: Annual % change, 2010-Dec 14
                              • Channels of Distribution

                                • Key points
                                    • Figure 9: France: Estimated distribution of spending on electrical/electronic goods, 2014
                                • Sector Size and Forecast

                                  • Key points
                                      • Figure 10: France: Electricals retailers sales, excl VAT, 2010-14
                                    • Prospects
                                      • Figure 11: France: Electricals retailers sales, excl VAT, forecasts, 2014-19
                                      • Figure 12: France: Electricals retailers’ sales as % of all spending on electricals, 2009-14
                                  • The Retailers – Financials and Outlets

                                    • Key points
                                        • Figure 13: France: Leading specialist electrical retailers: Sales, 2012-14
                                        • Figure 14: France: Leading specialist electricals retailers: Outlet numbers, 2012-14
                                        • Figure 15: France: Leading specialist electricals retailers: Sales per outlet, 2012-14
                                    • The Retailers – Market Shares

                                      • Key points
                                          • Figure 16: France: Leading electrical specialists, share of all spending on electricals, 2012-14
                                      • Online

                                        • Key points
                                          • Market size
                                            • Online shoppers
                                              • Figure 17: France: Percentage of all individuals (aged 16-74) having purchased electricals online in the past 12 months, 2010-14
                                            • Online retailers
                                              • Figure 18: France: Leading retail websites by visitor numbers, September 2014
                                              • Figure 19: France: Where they bought electrical goods in the last 12 months, online or in-store, January 2015
                                          • The Consumer – Where they Shop

                                            • Key points
                                              • What we asked
                                                • Darty leads
                                                    • Figure 20: France: Where they bought electrical goods in the last 12 months, online or in-store, January 2015
                                                  • Online vs offline
                                                      • Figure 21: France: Retailers used to buy electricals goods, on or off-line in the past 12 months, January 2015
                                                    • Customer profile
                                                      • Figure 22: France: Profile buyers (in-store and online) by type of store used, January 2015
                                                      • Figure 23: France: Profile buyers (in-store and online) by store used, January 2015
                                                      • Figure 24: France: Profile of buyers in-store by store used, January 2015
                                                      • Figure 25: France: Profile of online buyers by store used, January 2015
                                                  • The Consumer – Attitudes to Buying Electricals

                                                    • Key points
                                                      • What we asked
                                                        • Customer service – Scope to improve
                                                          • Online perceived as cheaper, but some scepticism
                                                            • Omnichannel popular and perceived as cheaper
                                                                • Figure 26: France: Attitudes to buying electrical goods, Jan 2015
                                                              • Attitudes to electricals shopping and where people shop
                                                                  • Figure 27: France: Attitudes to electricals shopping and where people shop, January 2015
                                                                  • Figure 28: France: Attitudes to electricals shopping and where people shop, January 2015 (continued)
                                                              • Apple Retail

                                                                  • What we think
                                                                    • Watch this space
                                                                      • Experimenting within a narrow product portfolio
                                                                        • Steady development of Apple Retail
                                                                          • Company background
                                                                            • Company performance
                                                                              • Sales growth improves
                                                                                • iPad and iPod see sales fall
                                                                                  • Figure 29: Apple Retail: Group financial performance, 2008/9-2013/14
                                                                                  • Figure 30: Apple Retail: Outlet data, 2008/9-2013/14
                                                                                  • Figure 31: Apple Retail: European stores, 2013-15
                                                                                • Retail offering
                                                                                • Darty Group

                                                                                    • What we think
                                                                                      • Reaching out to consumers in smaller catchment areas
                                                                                        • Enhanced entry-level product offering
                                                                                          • Kitchens business driving white goods sales
                                                                                            • Strengthening its service credentials
                                                                                              • Company background
                                                                                                • Company performance
                                                                                                  • Figure 32: Darty Group: Group financial performance, 2009/10-2013/14
                                                                                                  • Figure 33: Darty Group: Outlet data, 2009/10-2013/14
                                                                                                • Retail offering
                                                                                                • Euronics International

                                                                                                    • What we think
                                                                                                      • Company background
                                                                                                        • Company performance
                                                                                                          • Figure 34: Euronics International: Group financial performance, 2009-2014
                                                                                                          • Figure 35: Euronics International: Outlet data, 2009-2014
                                                                                                          • Figure 36: Euronics International: Outlet data, 2008/9-2012/13 (continued)
                                                                                                        • Retail offering
                                                                                                          • Figure 37: Euronics: members, countries and trading names, 2015
                                                                                                      • Expert International (Europe)

                                                                                                          • What we think
                                                                                                            • A diverse group
                                                                                                              • The difficulties
                                                                                                                • The positives
                                                                                                                  • Company background
                                                                                                                    • Online
                                                                                                                      • Figure 38: Expert International, online shopping availability, 2015
                                                                                                                    • Company performance
                                                                                                                      • Figure 39: Expert: Estimated sales at retail (excl. sales tax), 2010-14
                                                                                                                      • Figure 40: Expert Europe: Outlet data, 2010-14
                                                                                                                    • Expert Germany
                                                                                                                      • Expert Italy
                                                                                                                        • Expert Spain
                                                                                                                          • Expert France
                                                                                                                            • Expert in the Nordics
                                                                                                                              • Retail offering
                                                                                                                                • Store formats
                                                                                                                                • Fnac

                                                                                                                                    • What we think
                                                                                                                                      • Trying to crack the music streaming market
                                                                                                                                        • Revamped product offering
                                                                                                                                          • Innovative scheme to give consumers access to the latest technology
                                                                                                                                            • Stores driving omni-channel sales
                                                                                                                                              • New express delivery service
                                                                                                                                                • Company background
                                                                                                                                                  • Company performance
                                                                                                                                                    • Mixed performance in 2014
                                                                                                                                                      • Figure 41: Fnac: Group financial performance, 2009-14
                                                                                                                                                      • Figure 42: Fnac: Outlet data, 2009-14
                                                                                                                                                    • Retail offering
                                                                                                                                                    • HTM Group (Boulanger)

                                                                                                                                                        • What we think
                                                                                                                                                          • Looking to expand once more
                                                                                                                                                            • Own brand offers scope for development
                                                                                                                                                              • Marketplace channel provides new avenues for growth
                                                                                                                                                                • Company background
                                                                                                                                                                  • Company performance
                                                                                                                                                                    • Figure 43: HTM (Boulanger): Group sales performance, estimated, 2010-14
                                                                                                                                                                    • Figure 44: HTM (Boulanger): Outlet data, 2010-2014
                                                                                                                                                                  • Retail offering

                                                                                                                                                                  Companies Covered

                                                                                                                                                                  To learn more about the companies covered in this report please contact us.

                                                                                                                                                                  Electrical Retailing - France - February 2015

                                                                                                                                                                  £995.00 (Excl.Tax)