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Electrical Retailing - Germany - February 2015

For our report, we surveyed representative samples of consumers. This year our survey asked consumers in the German market:

  • Which retailers, if any, have you bought electrical goods from, either online or in-store, in the last 12 months?
  • Which factors are most important to you when choosing one retailer over another?

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Table of contents

  1. Executive Summary

    • Spending and inflation
      • Figure 1: Germany: Spending on electrical goods as % all consumer spending, 2009-14
      • Figure 2: Germany: Consumer price inflation on electrical products: Annual % change, 2010-Dec 2014
    • Channels of distribution
      • Sector size and forecast
        • The retailers – Financials and outlets
          • Online
            • The consumer – Where they shop
              • Figure 3: Germany: Retailers used to buy electricals goods in the last 12 months, January 2015
            • The consumer – Attitudes to buying electricals
              • Figure 4: Germany: Attitudes to buying electrical goods, January 2015
            • What we think
            • Issues and Insights

              • Store-based specialists need to enhance their delivery options
                • The facts
                  • The implications
                    • Amazon building a commanding position online
                      • The facts
                        • The implications
                        • Spending and Inflation

                          • Key points
                            • Consumer spending
                              • Figure 5: Germany: Consumer spending on electrical goods (incl.VAT), 2009-14
                              • Figure 6: Germany: Unit volume sales of selected major electrical goods categories, 2009-18
                              • Figure 7: Germany: Definitions for unit volume market data
                            • Inflation
                              • Figure 8: Germany: Consumer price inflation on electrical products: Annual % change, 2010-Dec 2014
                          • Channels of Distribution

                            • Key points
                                • Figure 9: Germany: Estimated distribution of spending on electrical goods, 2012-14
                            • Sector Size and Forecast

                              • Key points
                                • Figure 10: Germany: Retail sales, excl. VAT, 2009-14
                              • Prospects
                                • Figure 11: Germany: Retail sales, excl. VAT, 2014-19
                              • Enterprise and employee numbers
                                • Figure 12: Germany: Retail enterprises, 2010-12
                                • Figure 13: Germany: Retail employees, full time equivalents, 2010-12
                            • The Retailers – Financials and Outlets

                              • Key points
                                  • Figure 14: Germany: Leading electrical retailers: Sales, 2012-14
                                  • Figure 15: Germany: Leading electrical retailers: Outlets, 2012-14
                                  • Figure 16: Germany: Leading electrical retailers: Estimated sales per outlet, 2012-14
                              • The Retailers – Market Shares

                                • Key points
                                    • Figure 17: Germany: Leading electrical retailers: Market shares, 2012-14
                                • Online

                                  • Key points
                                      • Figure 18: Germany: Percentage of all individuals (aged 16-74) having purchased electricals online in the past 12 months, selected categories, 2010-14
                                      • Figure 19: Leading electrical specialists websites’ German visitor numbers, ranked by total unique visitors, September 2014
                                  • The Consumer – Where they Shop

                                    • Key points
                                      • What we asked
                                          • Figure 20: Germany: Retailers used to buy electricals goods in the last 12 months, January 2015
                                          • Figure 21: Germany: Leading retailers: Profile of shoppers, January 2015
                                          • Figure 22: Germany: Retailers used to buy electrical goods, on or off-line, January 2015
                                          • Figure 23: Germany: Profile of in-store shoppers by retailer, January 2015
                                          • Figure 24: Germany: Profile of online shoppers by retailer, January 2015
                                      • The Consumer – Attitudes to Buying Electricals

                                        • Key points
                                          • What we asked
                                              • Figure 25: Germany: Attitudes to buying electrical goods, January 2015
                                            • Attitudes to electricals shopping and where people shop
                                                • Figure 26: Attitudes to electricals shopping and where people shop, January 2015
                                            • Apple Retail

                                                • What we think
                                                  • Watch this space
                                                    • Experimenting within a narrow product portfolio
                                                      • Steady development of Apple Retail
                                                        • Company background
                                                          • Company performance
                                                            • Sales growth improves
                                                              • iPad and iPod see sales fall
                                                                • Figure 27: Apple Retail: Group financial performance, 2008/9-2013/14
                                                                • Figure 28: Apple Retail: Outlet data, 2008/9-2013/14
                                                                • Figure 29: Apple Retail: European stores, 2013-15
                                                              • Retail offering
                                                              • Conrad Electronic

                                                                  • What we think
                                                                    • Undergoing a transformation
                                                                      • A place for enthusiasts
                                                                        • Company background
                                                                          • Company performance
                                                                            • Figure 30: Conrad Electronic: Group financial performance, 2009-14
                                                                            • Figure 31: Conrad Electronic: Outlet data, 2009-14
                                                                          • Retail offering
                                                                          • ElectronicPartner

                                                                              • What we think
                                                                                • Company background
                                                                                  • Company performance
                                                                                    • Figure 32: ElectronicPartner: Group financial performance, 2009-14
                                                                                    • Figure 33: ElectronicPartner Branded Affiliated store numbers, by country, 2013/14
                                                                                  • Retail offering
                                                                                  • E-Square

                                                                                      • What we think
                                                                                        • Company background
                                                                                            • Figure 34: E-Square: Members and websites, by country of operation, 2015
                                                                                          • Company performance
                                                                                            • Figure 35: E-Square: Members’ estimated retail sales, by country/region, 2011-14
                                                                                            • Figure 36: E-Square: Members’ approximate store numbers, by country/region, 2011-14
                                                                                          • Denmark
                                                                                            • Finland
                                                                                              • France
                                                                                                • Germany
                                                                                                  • Greece
                                                                                                    • Italy
                                                                                                      • Portugal
                                                                                                        • Spain
                                                                                                          • UK
                                                                                                            • Ukraine
                                                                                                            • Euronics International

                                                                                                                • What we think
                                                                                                                  • Company background
                                                                                                                    • Company performance
                                                                                                                      • Figure 37: Euronics International: Group financial performance, 2009-2014
                                                                                                                      • Figure 38: Euronics International: Outlet data, 2009-2014
                                                                                                                      • Figure 39: Euronics International: Outlet data, 2008/9-2012/13 (continued)
                                                                                                                    • Retail offering
                                                                                                                      • Figure 40: Euronics: members, countries and trading names, 2015
                                                                                                                  • Expert International (Europe)

                                                                                                                      • What we think
                                                                                                                        • A diverse group
                                                                                                                          • The difficulties
                                                                                                                            • The positives
                                                                                                                              • Company background
                                                                                                                                • Online
                                                                                                                                  • Figure 41: Expert International, online shopping availability, 2015
                                                                                                                                • Company performance
                                                                                                                                  • Figure 42: Expert: Estimated sales at retail (excl. sales tax), 2010-14
                                                                                                                                  • Figure 43: Expert Europe: Outlet data, 2010-14
                                                                                                                                • Expert Germany
                                                                                                                                  • Expert Italy
                                                                                                                                    • Expert Spain
                                                                                                                                      • Expert France
                                                                                                                                        • Expert in the Nordics
                                                                                                                                          • Retail offering
                                                                                                                                            • Store formats
                                                                                                                                            • Media Markt/Saturn/Redcoon

                                                                                                                                                • What we think
                                                                                                                                                  • Ramping up e-commerce
                                                                                                                                                    • Riding out corporate conflict
                                                                                                                                                      • A convincing lead in Germany
                                                                                                                                                        • Company background
                                                                                                                                                          • Company performance
                                                                                                                                                              • Figure 44: Media Markt/Saturn: Group financial performance, 2010-14
                                                                                                                                                              • Figure 45: Media Markt/Saturn: Outlet data, 2010-2014
                                                                                                                                                            • Retail offering

                                                                                                                                                            Companies Covered

                                                                                                                                                            To learn more about the companies covered in this report please contact us.

                                                                                                                                                            Electrical Retailing - Germany - February 2015

                                                                                                                                                            £995.00 (Excl.Tax)