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Electrical Retailing - Germany - June 2010

The focus of the report is the electricals specialists, and they are the dominant players in the market.

But the electricals sector faces some major challenges:

  • The lingering economic hangover.

  • Wavering consumer confidence and a slow recovery in discretionary spending.

  • Competition from non-specialists and in particular internet pure players and supermarkets.

  • Continuing pressure on prices and sales volumes.

  • Product convergence which could put further pressure on sales volumes.

  • Multi-channel development which is fast becoming the option of choice for consumers but is costly for retailers to implement.

  • Customer service which is the new battleground for specialists and inextricably linked to multi-channel development, but represents another major investment for retailers.

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Table of contents

  1. Market in Brief

      • Market size and performance
        • The competitive landscape
        • Report Scope

            • Company coverage
              • Definitions
                • Retail sector sales
                  • Market sizes
                    • Abbreviations
                      • Technical notes
                        • Financial definitions
                          • Currencies
                            • Country codes
                              • Figure 1: Country codes
                            • VAT
                              • Figure 2: Europe: Standard VAT rates, 2010
                          • Internal Market Environment

                            • Key points
                              • Consumer attitudes
                                • Electricals not developing online, but investment expected
                                  • Willing to pay more
                                    • The environment, what’s in it for me?
                                      • Figure 3: Attitudes towards the internet, technology and the environment, by country, 2009
                                    • Consumer trends
                                      • Figure 4: Trends in attitudes towards the internet and technology, Germany, 2005-09
                                    • Who thinks what
                                      • Top earners cautious but see the information opportunities online
                                        • Figure 5: Attitudes towards internet, by gender, age and income group, Germany, 2009
                                      • Young follow the latest technological trends, but can’t afford them
                                        • Figure 6: Attitudes towards technology, by gender, age and income group, Germany, 2009
                                      • Least affluent most engaged with the environment
                                        • Figure 7: Attitudes towards environment, by gender and age, Germany, 2009
                                      • Website usage
                                          • Figure 8: Germany: Top retail websites, by number of unique visitors, December 2009
                                      • Broader Market Environment

                                        • Key findings
                                        • Competitive Context

                                          • Key findings
                                              • Figure 9: Germany: Consumer spending on electricals and related goods, by major category, 2005-09
                                            • Spending on white goods holds up well…
                                              • …but brown and grey goods suffer
                                                • Impact of deflation
                                                  • Figure 10: Germany: Consumer price index for selected categories, 2000-09
                                                • Channels of distribution
                                                • Sector Size and Forecast

                                                  • Key findings
                                                    • Economic outlook
                                                      • Retail sales – past performance
                                                        • Figure 11: Germany: Electricals sector retail sales, 2005-09
                                                      • Retail sales forecasts
                                                        • Figure 12: Germany: Electricals sector retail sales forecast, 2009-15
                                                      • Prospects for electricals specialists
                                                        • Outlet and enterprise data
                                                          • Figure 13: Germany: Retail enterprises and outlets, 2004-07
                                                      • Retail Competitor Analysis

                                                        • Key points
                                                          • Leading specialists
                                                            • Media Markt dominates
                                                              • Buying groups
                                                                • ProMarkt in the ascent
                                                                  • Others
                                                                    • Figure 14: Germany: Leading electrical specialists, 2008/09
                                                                  • Market shares
                                                                      • Figure 15: Germany: Electrical specialists’ market shares, 2008/09
                                                                  • Conrad Electronic

                                                                      • Recent history
                                                                        • Financial performance
                                                                            • Figure 16: Conrad: Estimated group sales performance, 2004-08
                                                                          • Store portfolio
                                                                            • Retail offering
                                                                              • e-commerce and home shopping
                                                                              • EDA

                                                                                  • Strategic evaluation
                                                                                    • Recent history
                                                                                        • Figure 17: EDA: Members and websites, by country of operation, 2009
                                                                                      • Financial performance
                                                                                        • Figure 18: EDA: Estimated retail sales, 2008-09
                                                                                      • Store portfolio
                                                                                          • Figure 19: EDA: Member store numbers, 2008-09
                                                                                        • Retail offering
                                                                                          • Figure 20: EDA: Sales mix by purchase volume, 2008/09
                                                                                        • e-commerce
                                                                                          • Figure 21: EDA: Affiliated online stores, 2010
                                                                                      • ElectronicPartner

                                                                                          • Figure 22: ElectronicPartner: Estimated sales as share of electrical retailers sales in Germany, 2005-09
                                                                                        • Strategic evaluation
                                                                                          • Recent history
                                                                                            • Membership structure
                                                                                              • Figure 23: EP: Membership data, 2009
                                                                                            • Financial performance
                                                                                                • Figure 24: ElectronicPartner: Group financial performance, 2005-09
                                                                                              • Store portfolio
                                                                                                • Figure 25: ElectronicPartner: Membership data, 2005-09
                                                                                              • Sales and outlets by country
                                                                                                • Figure 26: ElectronicPartner: Affiliated branded stores and membership, by country, 2009
                                                                                              • Retail offering
                                                                                                • e-commerce and home shopping
                                                                                                • Euronics International

                                                                                                    • Figure 27: Euronics: Estimated sales as share of electrical retailers sales in Europe, 2005-09
                                                                                                  • Strategic evaluation
                                                                                                    • Recent history
                                                                                                      • Figure 28: Euronics: European members and websites, by country of operation, 2010
                                                                                                    • Financial data
                                                                                                        • Figure 29: Euronics International: Sales by country, 2001-09
                                                                                                        • Figure 30: Euronics International: Sales by country, 2005, 2006 and 2008
                                                                                                      • Store portfolio
                                                                                                          • Figure 31: Euronics International: Outlet data 2004-08
                                                                                                        • Retail offering
                                                                                                          • Figure 32: Euronics International, sales mix by purchase volume, 2009
                                                                                                        • e-commerce
                                                                                                        • Expert International

                                                                                                            • Strategic evaluation
                                                                                                              • Background
                                                                                                                • Financial performance
                                                                                                                    • Figure 33: Expert: European operations by country, 2009
                                                                                                                  • Store portfolio
                                                                                                                    • Retail offering
                                                                                                                      • e-commerce and home shopping
                                                                                                                        • Figure 34: Expert International, online shopping availability, 2010
                                                                                                                    • Media Markt/Saturn

                                                                                                                        • Figure 35: Media-Saturn group: Sales as share of electrical retailers’ sales in Europe, 2005-09
                                                                                                                        • Figure 36: Media-Saturn Germany: Sales as share of electrical retailers’* sales in Germany, 2005-09
                                                                                                                      • Strategic evaluation
                                                                                                                        • e-commerce
                                                                                                                          • Recent history
                                                                                                                            • Financial performance
                                                                                                                                • Figure 37: Media Markt/Saturn: Financial performance, 2005-09
                                                                                                                                • Figure 38: Media Markt/Saturn: Germany, Western Europe & Eastern Europe – share of sales, 2005-09
                                                                                                                              • Store portfolio
                                                                                                                                  • Figure 39: Media Markt/Saturn: Outlet data, by country, 2005-09
                                                                                                                                  • Figure 40: Media Markt/Saturn: Description of outlets, 2009
                                                                                                                                • Retail offering
                                                                                                                                  • e-commerce and home shopping
                                                                                                                                    • Figure 41: Media Markt/Saturn: Websites by country, 2009
                                                                                                                                • Appendix

                                                                                                                                  • Population
                                                                                                                                    • Figure 42: Europe top five: Population breakdown, by age group, 2005
                                                                                                                                    • Figure 43: Europe top five: Population breakdown, by age group, 2010
                                                                                                                                    • Figure 44: Europe top five: Population breakdown, by age group, 2015
                                                                                                                                    • Figure 45: Europe top five: Population breakdown, by age group, 2020
                                                                                                                                  • GDP
                                                                                                                                    • Figure 46: Europe top five: GDP (in current prices) 2000-Q1 2010
                                                                                                                                    • Figure 47: Europe top five: GDP growth rates (in constant prices), 2000-Q1 2010
                                                                                                                                  • Consumer spending
                                                                                                                                    • Figure 48: Europe top five: Consumer spending (in current prices) 2001-09
                                                                                                                                    • Figure 49: Europe top five: Consumer spending growth rates (in constant prices) 2001-09
                                                                                                                                  • Consumer prices
                                                                                                                                    • Figure 50: Europe top five: Consumer prices, 2000-10
                                                                                                                                  • Unemployment
                                                                                                                                    • Figure 51: Europe top five: Average rate of unemployment, 2000-Q1 2010
                                                                                                                                  • Interest rates
                                                                                                                                    • Figure 52: UK and Eurozone: Interest rates, 2004-Q1 2010
                                                                                                                                  • Consumer confidence
                                                                                                                                    • Figure 53: Europe top five: Consumer confidence, Oct 2008-Mar 2010

                                                                                                                                Electrical Retailing - Germany - June 2010

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