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Electrical Retailing - Italy - February 2015

For our report, we surveyed representative samples of consumers. This year our survey asked consumers in the Italian market:

  • Which retailers, if any, have you bought electrical goods from, either online or in-store, in the last 12 months?
  • Which factors are most important to you when choosing one retailer over another?

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Table of contents

  1. Executive Summary

    • Spending and inflation
      • Figure 1: Italy: Spending on electrical goods as % all consumer spending, 2009-14
      • Figure 2: Italy: Consumer price inflation on electrical products: Annual % change, 2010-Dec 2014
    • Channels of distribution
      • Sector size and forecast
        • The retailers: financials and outlets
          • Online
            • The consumer – Where they shop
              • Figure 3: Italy: Retailers used to buy electricals goods, in the last 12 months, January 2015
            • The consumer – Attitudes to buying electricals
              • Figure 4: Italy: Attitudes to buying electrical goods, January 2015
            • What we think
            • Issues and Insights

              • Special offers scepticism casts doubt on retailers price integrity
                • The fact
                  • The implications
                    • Multichannel is an absolute must
                      • The facts
                        • The implications
                        • Spending and Inflation

                          • Key points
                            • Consumer spending
                              • Figure 5: Italy: Consumer spending on electrical goods (incl.VAT), 2009-14
                              • Figure 6: Italy: Unit volume sales of selected major electrical goods categories, 2009-18
                              • Figure 7: Italy: Definitions for unit volume market data
                            • Inflation
                              • Figure 8: Italy: Consumer price inflation on electrical products: Annual % change, 2010-Dec 2014
                          • Channels of Distribution

                            • Key points
                                • Figure 9: Italy: Estimated distribution of spending on electrical/electronic goods, 2014
                            • Sector Size and Forecast

                              • Key points
                                • Figure 10: Italy: Household goods retailers sales, excl. Vat, 2010-14
                              • Prospects
                                • Figure 11: Italy: Household goods retailers sales, excl. VAT, forecasts, 2014-19
                              • Enterprise and employee numbers
                                • Figure 12: Italy: Retail enterprises, 2010-12
                                • Figure 13: Italy: Retail employees, full time equivalents, 2010-12
                            • The Retailers – Financials and Outlets

                              • Key points
                                • Figure 14: Italy: Leading electrical retailers: Sales 2012-14
                                • Figure 15: Italy: Leading electrical retailers: Outlets, 2012-14
                                • Figure 16: Italy: Leading electrical retailers: Sales per outlet, 2012-14
                            • The Retailers – Market Shares

                              • Key points
                                • Figure 17: Italy: Leading electrical retailers: Market shares, 2012-14
                            • Online

                              • Key points
                                  • Figure 18: Italy: Percentage of all individuals (aged 16-74) having purchased electricals online in the past 12 months, selected categories, 2010-14
                                  • Figure 19: Italy: Leading electrical retailers: Transactional sites, January 2015
                                  • Figure 20: Leading electrical specialists websites’ Italian visitor numbers, ranked by total unique visitors, September 2014
                              • The Consumer – Where they Shop

                                • Key points
                                  • What we asked
                                      • Figure 21: Italy: Retailers used to buy electricals goods in the last 12 months, January 2015
                                      • Figure 22: Italy: Retailers used to buy electricals goods, on or off-line in the last 12 months, January 2015
                                    • Customer profiles
                                        • Figure 23: Italy: Profile of in-store buyers by store used, January 2015
                                        • Figure 24: Italy: Profile of online buyers by store used, January 2015
                                    • The Consumer – Attitudes to Buying Electricals

                                      • Key points
                                        • What we asked
                                            • Figure 25: Italy: Attitudes to buying electrical goods, January 2015
                                            • Figure 26: Italy: Attitudes to buying electricals goods by shop used, January 2015
                                            • Figure 27: Attitudes to buying electricals goods by shop used, January 2015 (continued)
                                        • Apple Retail

                                            • What we think
                                              • Watch this space
                                                • Experimenting within a narrow product portfolio
                                                  • Steady development of Apple Retail
                                                    • Company background
                                                      • Company performance
                                                        • Sales growth improves
                                                          • iPad and iPod see sales fall
                                                            • Figure 28: Apple Retail: Group financial performance, 2008/9-2013/14
                                                            • Figure 29: Apple Retail: Outlet data, 2008/9-2013/14
                                                            • Figure 30: Apple Retail: European stores, 2013-15
                                                          • Retail offering
                                                          • E-Square

                                                              • What we think
                                                                • Company background
                                                                    • Figure 31: E-Square: Members and websites, by country of operation, 2015
                                                                  • Company performance
                                                                    • Figure 32: E-Square: Members’ estimated retail sales, by country/region, 2011-14
                                                                    • Figure 33: E-Square: Members’ approximate store numbers, by country/region, 2011-14
                                                                  • Denmark
                                                                    • Finland
                                                                      • France
                                                                        • Germany
                                                                          • Greece
                                                                            • Italy
                                                                              • Portugal
                                                                                • Spain
                                                                                  • UK
                                                                                    • Ukraine
                                                                                    • Euronics International

                                                                                        • What we think
                                                                                          • Company background
                                                                                            • Company performance
                                                                                              • Figure 34: Euronics International: Group financial performance, 2009-2014
                                                                                              • Figure 35: Euronics International: Outlet data, 2009-2014
                                                                                              • Figure 36: Euronics International: Outlet data, 2008/9-2012/13 (continued)
                                                                                            • Retail offering
                                                                                              • Figure 37: Euronics: members, countries and trading names, 2015
                                                                                          • Expert International (Europe)

                                                                                              • What we think
                                                                                                • A diverse group
                                                                                                  • The difficulties
                                                                                                    • The positives
                                                                                                      • Company background
                                                                                                        • Online
                                                                                                          • Figure 38: Expert International, online shopping availability, 2015
                                                                                                        • Company performance
                                                                                                          • Figure 39: Expert: Estimated sales at retail (excl. sales tax), 2010-14
                                                                                                          • Figure 40: Expert Europe: Outlet data, 2010-14
                                                                                                        • Expert Germany
                                                                                                          • Expert Italy
                                                                                                            • Expert Spain
                                                                                                              • Expert France
                                                                                                                • Expert in the Nordics
                                                                                                                  • Retail offering
                                                                                                                    • Store formats
                                                                                                                    • Media Markt/Saturn/Redcoon

                                                                                                                        • What we think
                                                                                                                          • Ramping up e-commerce
                                                                                                                            • Riding out corporate conflict
                                                                                                                              • A convincing lead in Germany
                                                                                                                                • Company background
                                                                                                                                  • Company performance
                                                                                                                                      • Figure 41: Media Markt/Saturn: Group financial performance, 2010-14
                                                                                                                                      • Figure 42: Media Markt/Saturn: Outlet data, 2010-2014
                                                                                                                                    • Retail offering

                                                                                                                                    Companies Covered

                                                                                                                                    To learn more about the companies covered in this report please contact us.

                                                                                                                                    Electrical Retailing - Italy - February 2015

                                                                                                                                    £995.00 (Excl.Tax)