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Electrical Retailing - Spain - February 2015

For our report, we surveyed representative samples of consumers. This year our survey asked consumers in the Spanish market:

  • Which retailers, if any, have you bought electrical goods from, either online or in-store, in the last 12 months?
  • Which factors are most important to you when choosing one retailer over another?

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Table of contents

  1. Executive Summary

    • Spending and inflation
      • Figure 1: Spain: Spending on electrical goods as % of all consumer spending, 2009-14
      • Figure 2: Spain: Harmonised indices of consumer prices: Annual % change, January-December 2014
    • Channels of distribution
      • Sector size and forecast
        • Leading specialists – Financials and outlets
            • Figure 3: Spain: Leading specialists, market shares, 2014
          • Online
            • The consumer – Where they shop
              • Figure 4: Spain: Where they bought electrical goods in last 12 months, online versus in-store, January 2015
            • The consumer – Attitudes towards electricals shopping
                • Figure 5: Spain: Most important factors in choosing the retailer for electrical goods, January 2015
              • What we think
              • Issues and Insights

                • How will price impact on the electrical goods market?
                  • The facts
                    • The implications
                      • What are the prospects for the electrical specialists sector?
                        • The facts
                          • The implications
                          • Spending, Inflation and Unit Sales

                            • Key points
                              • Consumer spending
                                • Slowdown in market contraction
                                  • Figure 6: Spain: Consumer spending on electrical goods by channel (incl. VAT), estimated, 2014
                                  • Figure 7: Spain: Consumer spending at current prices (incl. VAT), 2009-14
                                • Inflation
                                  • Figure 8: Spain: Harmonised indices of consumer prices: Annual % change, 2009-14
                                  • Figure 9: Spain: Harmonised indices of consumer prices: Annual % change, January-December 2014
                                • Unit volumes
                                  • Figure 10: Spain: Unit volume sales of selected major electrical goods categories, 2009-18
                                  • Figure 11: Spain: Definitions for unit volume market data
                              • Channels of Distribution

                                  • Figure 12: Spain: Electrical goods, estimated channels of distribution, 2014
                              • Sector Size and Forecast

                                • Key points
                                  • Sector contraction slows in 2014
                                    • Figure 13: Spain: Electrical specialists sales, 2009-14
                                  • Forecasts
                                    • Figure 14: Spain: Forecast electrical specialists sales, 2015-19
                                    • Figure 15: Spain: Electrical specialists sales as share of total spending on electricals, 2009-14
                                  • Enterprise, outlet and employee numbers
                                    • Figure 16: Spain: Electrical specialist outlets and employees, 2008-12
                                • The Leading Specialists – Financials and Outlets

                                  • Key points
                                    • Media Markt’s ambitious expansion plans
                                      • Fnac looking to open franchise stores
                                        • Worten rolls out new concept
                                          • Miró clings on
                                            • Store closures
                                              • Expert stands out among the voluntary groups
                                                • Figure 17: Spain: Leading retailers: Sales, 2011-14
                                                • Figure 18: Spain: Leading retailers: Outlet numbers, 2011-14
                                                • Figure 19: Spain: Leading retailers: Sales per outlet, 2011-14
                                            • Leading Specialists – Market Shares

                                                • Figure 20: Spain: Leading electrical specialists, share of all spending on electricals, 2011-14
                                            • Online

                                              • Key points
                                                • Market size
                                                  • Online retailers
                                                    • Figure 21: Spain: Leading retail websites by visitor numbers, September 2014
                                                  • Online shoppers
                                                    • Figure 22: Spain: Percentage of all individuals having purchased electricals online in the past 12 months, selected categories, 2008-14
                                                    • Figure 23: Spain: Where consumers have bought electrical goods online in past 12 months, January 2015
                                                • The Consumer – Where they Shop

                                                  • Key points
                                                    • What we asked
                                                      • Price-led retailers lead the market
                                                          • Figure 24: Spain: Where they bought electrical goods in the last 12 months, online or in-store, January 2015
                                                        • Shopping activity rises
                                                            • Figure 25: Spain: Where they bought electrical goods in the last 12 months, online or in-store, January 2014 and January 2015
                                                          • Media Markt leads in-store and Amazon online
                                                              • Figure 26: Spain: Where they bought electrical goods in last 12 months, online versus in-store, January 2015
                                                            • Average age and affluence
                                                                • Figure 27: Spain: Where they bought electrical goods, by age and income*, January 2015
                                                            • The Consumer – Attitudes towards Electrical Goods Shopping

                                                              • Key points
                                                                • What we asked
                                                                  • Customer service – Scope to improve
                                                                    • Do online-only retailers need to extend their reach?
                                                                      • Appetite for larger stores
                                                                          • Figure 28: Spain: Most important factors in choosing the retailer for electrical goods, January 2014
                                                                      • Apple Retail

                                                                          • What we think
                                                                            • Watch this space
                                                                              • Experimenting within a narrow product portfolio
                                                                                • Steady development of Apple Retail
                                                                                  • Company background
                                                                                    • Company performance
                                                                                      • Sales growth improves
                                                                                        • iPad and iPod see sales fall
                                                                                          • Figure 29: Apple Retail: Group financial performance, 2008/9-2013/14
                                                                                          • Figure 30: Apple Retail: Outlet data, 2008/9-2013/14
                                                                                          • Figure 31: Apple Retail: European stores, 2013-15
                                                                                        • Retail offering
                                                                                        • E-Square

                                                                                            • What we think
                                                                                              • Company background
                                                                                                  • Figure 32: E-Square: Members and websites, by country of operation, 2015
                                                                                                • Company performance
                                                                                                  • Figure 33: E-Square: Members’ estimated retail sales, by country/region, 2011-14
                                                                                                  • Figure 34: E-Square: Members’ approximate store numbers, by country/region, 2011-14
                                                                                                • Denmark
                                                                                                  • Finland
                                                                                                    • France
                                                                                                      • Germany
                                                                                                        • Greece
                                                                                                          • Italy
                                                                                                            • Portugal
                                                                                                              • Spain
                                                                                                                • UK
                                                                                                                  • Ukraine
                                                                                                                  • Euronics International

                                                                                                                      • What we think
                                                                                                                        • Company background
                                                                                                                          • Company performance
                                                                                                                            • Figure 35: Euronics International: Group financial performance, 2009-2014
                                                                                                                            • Figure 36: Euronics International: Outlet data, 2009-2014
                                                                                                                            • Figure 37: Euronics International: Outlet data, 2008/9-2012/13 (continued)
                                                                                                                          • Retail offering
                                                                                                                            • Figure 38: Euronics: members, countries and trading names, 2015
                                                                                                                        • Expert International (Europe)

                                                                                                                            • What we think
                                                                                                                              • A diverse group
                                                                                                                                • The difficulties
                                                                                                                                  • The positives
                                                                                                                                    • Company background
                                                                                                                                      • Online
                                                                                                                                        • Figure 39: Expert International, online shopping availability, 2015
                                                                                                                                      • Company performance
                                                                                                                                        • Figure 40: Expert: Estimated sales at retail (excl. sales tax), 2010-14
                                                                                                                                        • Figure 41: Expert Europe: Outlet data, 2010-14
                                                                                                                                      • Expert Germany
                                                                                                                                        • Expert Italy
                                                                                                                                          • Expert Spain
                                                                                                                                            • Expert France
                                                                                                                                              • Expert in the Nordics
                                                                                                                                                • Retail offering
                                                                                                                                                  • Store formats
                                                                                                                                                  • Fnac

                                                                                                                                                      • What we think
                                                                                                                                                        • Trying to crack the music streaming market
                                                                                                                                                          • Revamped product offering
                                                                                                                                                            • Innovative scheme to give consumers access to the latest technology
                                                                                                                                                              • Stores driving omni-channel sales
                                                                                                                                                                • New express delivery service
                                                                                                                                                                  • Company background
                                                                                                                                                                    • Company performance
                                                                                                                                                                      • Mixed performance in 2014
                                                                                                                                                                        • Figure 42: Fnac: Group financial performance, 2009-14
                                                                                                                                                                        • Figure 43: Fnac: Outlet data, 2009-14
                                                                                                                                                                      • Retail offering
                                                                                                                                                                      • Media Markt/Saturn/Redcoon

                                                                                                                                                                          • What we think
                                                                                                                                                                            • Ramping up e-commerce
                                                                                                                                                                              • Riding out corporate conflict
                                                                                                                                                                                • A convincing lead in Germany
                                                                                                                                                                                  • Company background
                                                                                                                                                                                    • Company performance
                                                                                                                                                                                        • Figure 44: Media Markt/Saturn: Group financial performance, 2010-14
                                                                                                                                                                                        • Figure 45: Media Markt/Saturn: Outlet data, 2010-2014
                                                                                                                                                                                      • Retail offering

                                                                                                                                                                                      Companies Covered

                                                                                                                                                                                      To learn more about the companies covered in this report please contact us.

                                                                                                                                                                                      Electrical Retailing - Spain - February 2015

                                                                                                                                                                                      £995.00 (Excl.Tax)