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Electrical Retailing - Spain - June 2010

The focus of the report is the electricals specialists, and they are the dominant players in the market.

But the electricals sector faces some major challenges:

  • The lingering economic hangover.

  • Wavering consumer confidence and a slow recovery in discretionary spending.

  • Competition from non-specialists and in particular internet pure players and supermarkets.

  • Continuing pressure on prices and sales volumes.

  • Product convergence which could put further pressure on sales volumes.

  • Multi-channel development which is fast becoming the option of choice for consumers but is costly for retailers to implement.

  • Customer service which is the new battleground for specialists and inextricably linked to multi-channel development, but represents another major investment for retailers.

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Table of contents

  1. Market in Brief

      • Market size and performance
        • The competitive landscape
        • Report Scope

            • Company coverage
              • Definitions
                • Retail sector sales
                  • Market sizes
                    • Abbreviations
                      • Technical notes
                        • Financial definitions
                          • Currencies
                            • Country codes
                              • Figure 1: Country codes
                            • VAT
                              • Figure 2: Europe: Standard VAT rates, 2010
                          • Internal Market Environment

                            • Key points
                              • Consumer attitudes
                                • Premium lines failing to inspire
                                    • Figure 3: Attitudes towards the internet, technology and the environment, by country, 2009
                                  • Consumer trends
                                    • Figure 4: Trends in attitudes towards technology, Spain, 2005-09
                                  • Who thinks what
                                    • Young keen to keep up with new technologies
                                      • Figure 5: Attitudes towards technology, by gender, age and income group, Spain, 2009
                                    • Website usage
                                        • Figure 6: Spain: Top retail websites, by number of unique visitors, December 2009
                                    • Broader Market Environment

                                      • Key points
                                      • Competitive Context

                                        • Key points
                                          • Spending on electricals
                                              • Figure 7: Spain: Consumer spending on selected categories of goods, 2004-08
                                            • Deflationary pressures for white goods…
                                                • Figure 8: Spain: Consumer price index for selected categories, 2000-09
                                              • …but much worse for brown and grey goods
                                                • Channels of distribution
                                                • Sector Size and Forecast

                                                  • Key points
                                                    • Economic outlook
                                                      • Retail forecasts
                                                          • Figure 9: Spain: Retail sales forecast, 2005-15
                                                        • Electricals specialists’ prospects
                                                        • Retailer Competitor Analysis

                                                          • Key points
                                                            • Leading specialists
                                                              • Media Markt/Saturn
                                                                • Consolidation amongst buying groups
                                                                  • Establecimientos Miró and Fnac
                                                                    • British presence
                                                                      • Sonae acquires Boulanger
                                                                        • Figure 10: Spain: Leading electrical specialists, 2008/09
                                                                      • Market shares
                                                                        • Figure 11: Spain: Leading electrical specialists’ market shares, 2008/09
                                                                    • DSG International

                                                                        • Figure 12: DSG International: Group sales as share of electrical specialists’ sales in Europe, 2005-09
                                                                        • Figure 13: DSGi UK: Sales as share of electrical/PC/telecoms specialists’ sales in UK, 2005-09
                                                                      • Strategic evaluation
                                                                        • Recent history
                                                                          • Financial performance
                                                                            • Figure 14: DSG International: Group financial performance, 2004/05-2008/09
                                                                            • Figure 15: DSGi: First half financial performance, 2009/10
                                                                            • Figure 16: DSGi: First and second half sales performance, 2009/10
                                                                          • Store portfolio
                                                                              • Figure 17: DSG International: Outlet data, 2007/08-2008/09
                                                                              • Figure 18: DSG International: Outlet data, 2004/05-2008/09
                                                                              • Figure 19: DSG International: Store performance data, 2004/05-2008/09
                                                                            • Retail offering
                                                                              • e-commerce
                                                                              • EDA

                                                                                  • Strategic evaluation
                                                                                    • Recent history
                                                                                        • Figure 20: EDA: Members and websites, by country of operation, 2009
                                                                                      • Financial performance
                                                                                        • Figure 21: EDA: Estimated retail sales, 2008-09
                                                                                      • Store portfolio
                                                                                          • Figure 22: EDA: Member store numbers, 2008-09
                                                                                        • Retail offering
                                                                                          • Figure 23: EDA: Sales mix by purchase volume, 2008/09
                                                                                        • e-commerce
                                                                                          • Figure 24: EDA: Affiliated online stores, 2010
                                                                                      • Establecimientos Miró

                                                                                          • Background
                                                                                            • Financial performance
                                                                                              • Figure 25: Establecimientos Miró: Sales performance, 2004-08
                                                                                            • Store portfolio
                                                                                              • Figure 26: Establecimientos Miró: Outlet data, 2004-08
                                                                                            • Retail offering
                                                                                              • e-commerce
                                                                                              • Euronics International

                                                                                                  • Figure 27: Euronics: Estimated sales as share of electrical retailers sales in Europe, 2005-09
                                                                                                • Strategic evaluation
                                                                                                  • Recent history
                                                                                                    • Figure 28: Euronics: European members and websites, by country of operation, 2010
                                                                                                  • Financial data
                                                                                                      • Figure 29: Euronics International: Sales by country, 2001-09
                                                                                                      • Figure 30: Euronics International: Sales by country, 2005, 2006 and 2008
                                                                                                    • Store portfolio
                                                                                                        • Figure 31: Euronics International: Outlet data 2004-08
                                                                                                      • Retail offering
                                                                                                        • Figure 32: Euronics International, sales mix by purchase volume, 2009
                                                                                                      • e-commerce
                                                                                                      • Expert International

                                                                                                          • Strategic evaluation
                                                                                                            • Background
                                                                                                              • Financial performance
                                                                                                                  • Figure 33: Expert: European operations by country, 2009
                                                                                                                • Store portfolio
                                                                                                                  • Retail offering
                                                                                                                    • e-commerce and home shopping
                                                                                                                      • Figure 34: Expert International, online shopping availability, 2010
                                                                                                                  • Fnac

                                                                                                                      • Figure 35: Fnac: Sales as share of electrical specialists’ sales in France, 2005-09
                                                                                                                    • Strategic evaluation
                                                                                                                      • Background
                                                                                                                        • Financial performance
                                                                                                                          • Figure 36: Fnac: Group financial performance, 2005-09
                                                                                                                          • Figure 37: Fnac: Sales by product category, 2009
                                                                                                                        • Store portfolio
                                                                                                                          • Figure 38: Fnac: Outlet data, 2005-09
                                                                                                                        • Retail offering
                                                                                                                          • e-commerce and home shopping
                                                                                                                          • Kesa Electricals

                                                                                                                              • Figure 39: Comet: Sales as share of electrical retailers’ sales in UK, 2005-09
                                                                                                                              • Figure 40: Darty France: Sales as share of electrical retailers’ sales in France, 2005-09
                                                                                                                            • Strategic evaluation
                                                                                                                              • Recent history
                                                                                                                                • Financial performance
                                                                                                                                  • Figure 41: Kesa Electricals: Group financial performance, 2006/07-2008/09
                                                                                                                                  • Figure 42: Kesa Electricals: First half financial performance, 2009/10
                                                                                                                                  • Figure 43: Kesa Electricals: Second half and full year sales performance, 2009/10
                                                                                                                                • Store portfolio
                                                                                                                                    • Figure 44: Kesa Electricals: Outlet data, 2006-09
                                                                                                                                  • Retail offering
                                                                                                                                    • e-commerce
                                                                                                                                        • Figure 45: Kesa Electricals: E-commerce sales, UK and France, 2005/06-2008/09
                                                                                                                                        • Figure 46: Kesa Electricals: Websites, 2009
                                                                                                                                    • Media Markt/Saturn

                                                                                                                                        • Figure 47: Media-Saturn group: Sales as share of electrical retailers’ sales in Europe, 2005-09
                                                                                                                                        • Figure 48: Media-Saturn Germany: Sales as share of electrical retailers’* sales in Germany, 2005-09
                                                                                                                                      • Strategic evaluation
                                                                                                                                        • e-commerce
                                                                                                                                          • Recent history
                                                                                                                                            • Financial performance
                                                                                                                                                • Figure 49: Media Markt/Saturn: Financial performance, 2005-09
                                                                                                                                                • Figure 50: Media Markt/Saturn: Germany, Western Europe & Eastern Europe – share of sales, 2005-09
                                                                                                                                              • Store portfolio
                                                                                                                                                  • Figure 51: Media Markt/Saturn: Outlet data, by country, 2005-09
                                                                                                                                                  • Figure 52: Media Markt/Saturn: Description of outlets, 2009
                                                                                                                                                • Retail offering
                                                                                                                                                  • e-commerce and home shopping
                                                                                                                                                    • Figure 53: Media Markt/Saturn: Websites by country, 2009
                                                                                                                                                • Modelo Continente (Sonae)

                                                                                                                                                    • Recent history
                                                                                                                                                      • Financial performance
                                                                                                                                                        • Figure 54: Modelo Continente: Group sales performance, 2005-09
                                                                                                                                                      • Store portfolio
                                                                                                                                                          • Figure 55: Modelo Continente: Outlet data, 2005-09
                                                                                                                                                        • Retail offering
                                                                                                                                                          • e-commerce
                                                                                                                                                          • Appendix

                                                                                                                                                            • Population
                                                                                                                                                              • Figure 56: Europe top five: Population breakdown, by age group, 2005
                                                                                                                                                              • Figure 57: Europe top five: Population breakdown, by age group, 2010
                                                                                                                                                              • Figure 58: Europe top five: Population breakdown, by age group, 2015
                                                                                                                                                              • Figure 59: Europe top five: Population breakdown, by age group, 2020
                                                                                                                                                            • GDP
                                                                                                                                                              • Figure 60: Europe top five: GDP (in current prices) 2000-Q1 2010
                                                                                                                                                              • Figure 61: Europe top five: GDP growth rates (in constant prices), 2000-Q1 2010
                                                                                                                                                            • Consumer spending
                                                                                                                                                              • Figure 62: Europe top five: Consumer spending (in current prices) 2001-09
                                                                                                                                                              • Figure 63: Europe top five: Consumer spending growth rates (in constant prices) 2001-09
                                                                                                                                                            • Consumer prices
                                                                                                                                                              • Figure 64: Europe top five: Consumer prices, 2000-10
                                                                                                                                                            • Unemployment
                                                                                                                                                              • Figure 65: Europe top five: Average rate of unemployment, 2000-Q1 2010
                                                                                                                                                            • Interest rates
                                                                                                                                                              • Figure 66: UK and Eurozone: Interest rates, 2004-Q1 2010
                                                                                                                                                            • Consumer confidence
                                                                                                                                                              • Figure 67: Europe top five: Consumer confidence, Oct 2008-Mar 2010

                                                                                                                                                          Companies Covered

                                                                                                                                                          To learn more about the companies covered in this report please contact us.

                                                                                                                                                          Electrical Retailing - Spain - June 2010

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