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Entertainment Foods - UK - April 2009

The UK’s love affair with cooking is not fully translated into frequent entertaining because some consumers lack the confidence and skill to serve the high standard of food they perceive is required when entertaining guests.

As some consumers cut back on the expense of eating out, staying at home will not necessarily turn into entertaining occasions unless manufacturers can recreate the restaurant experience at home with all its diversity, indulgence and convenience.

Only a few retailers and manufacturers are breaking out of their category-specific programmes to target the entertaining occasion creatively.

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Table of contents

  1. Issues in the Market

      • Key themes
        • Definition
        • Future Opportunities

          • Going beyond Christmas
            • Trend from Inspire: Deseasonalisation
              • Insight
                • Catering for families
                  • Trend from Inspire: Learning through play
                    • Insight
                    • Market in Brief

                      • Home entertaining – it’s a confidence trick
                        • Homemade, with a dash of cheating
                          • Christmas is party time
                            • Iceland’s welcome is far from frosty
                              • Generous hosts
                              • Internal Market Environment

                                • Key points
                                  • Forgoing eating out and luxury foods
                                    • Figure 1: First thing to cut back on if financial situation worsens, October 2008
                                  • Focus on the cost-savings…
                                    • … and the ambience
                                      • Recreating the restaurant experience at home
                                        • Figure 2: Attitudes towards restaurants, 2006 and 2008
                                      • Flavour fusion
                                        • Figure 3: Trends in enjoyment of eating foreign food, 2004-08
                                      • Cooking from scratch is back
                                        • Figure 4: Trends in cooking and preparing food, 2004-08
                                      • Delia gives us permission to cheat
                                        • Figure 5: Trends in attitudes towards frozen foods, 2004-08
                                      • The great British Sunday lunch
                                        • Figure 6: Trends for eating family meals at the weekend, 2004-08
                                    • Broader Market Environment

                                      • Key points
                                        • Keeping it in the family
                                          • Figure 7: Trends and projections in UK population, 2004, 2009 and 2014
                                        • Young and less formal
                                          • The ABC of entertaining
                                            • Figure 8: Change in population, by socio-economic group, 2004-14
                                          • Dinner is served
                                            • Figure 9: UK household sizes, 2004, 2009 and 2014
                                          • Here come the working girls
                                            • Figure 10: Working population, by gender, 2004, 2009 and 2014
                                        • Competitive Context

                                          • Key points
                                            • Kicking the eating out habit
                                              • Figure 11: Trends for eating in restaurants, 2004-08
                                            • Variety is the spice of restaurant life
                                              • Figure 12: Summary of performance and strategies for growth in the restaurant market
                                            • Pulling a pint at home
                                              • Figure 13: Summary of performance and strategies in the pub catering market
                                            • Can’t cook, will order in
                                              • Figure 14: Summary of performance and strategies in the home delivery market
                                          • Who’s Innovating?

                                            • Key points
                                              • Spoil me with something good
                                                • Figure 15: Leading ways to position new food product launches in categories relevant to entertaining*, 2006-08
                                              • Indulge me, quickly
                                                • Wow, no washing up!
                                                  • Made for sharing
                                                    • There’s no taste like home
                                                      • I’m a celebrity, let me make it for you!
                                                        • The British connection
                                                          • The world on a plate
                                                            • ’Tis the season for a party
                                                            • Companies and Products

                                                              • Key points
                                                                • Aldi
                                                                  • Asda
                                                                    • Iceland
                                                                      • Marks & Spencer
                                                                        • Morrisons
                                                                          • Sainsbury’s
                                                                            • Tesco
                                                                              • Waitrose
                                                                                • Others
                                                                                  • Nestlé - After Eight
                                                                                    • Bighams
                                                                                      • Castelli UK
                                                                                        • General Mills - Old El Paso
                                                                                          • General Mills – Jus-Rol
                                                                                            • Tryton Foods – Aunt Bessie’s
                                                                                            • Brand Communication and Promotion

                                                                                              • Key points
                                                                                                • It’s all about Christmas
                                                                                                  • Figure 16: Main monitored advertising expenditure on party foods and dips, by quarter, 2007-08
                                                                                                  • Figure 17: Main monitored advertising expenditure on party foods and dips, by medium, 2007-08
                                                                                                • Party like a celeb at Iceland
                                                                                                  • Home for Christmas with Waitrose
                                                                                                    • Marks & Spencer – it’s all about the food
                                                                                                      • Cheaper than going out
                                                                                                      • The Consumer – Who Entertains?

                                                                                                        • Key points
                                                                                                            • Figure 18: Trends for entertaining at home, 2004-08
                                                                                                          • Love to cook but…
                                                                                                            • ABs are hosts with the most
                                                                                                              • Playing happy families
                                                                                                                • Come over and I’ll open a packet
                                                                                                                  • Real men entertain but don’t cook
                                                                                                                  • Foods Served When Entertaining at Home

                                                                                                                    • Key points
                                                                                                                        • Figure 19: Food bought to serve when entertaining at home, January 2009
                                                                                                                      • Fancy a snack?
                                                                                                                        • Meat and two veg
                                                                                                                          • Main course options
                                                                                                                            • Say cheese
                                                                                                                              • Not a complete cheat
                                                                                                                                • Putting on a spread
                                                                                                                                  • Figure 20: Number of different foods people typically buy when entertaining, January 2009
                                                                                                                              • Attitudes Towards Home Entertaining

                                                                                                                                • Key points
                                                                                                                                    • Figure 21: Attitudes towards entertaining at home, January 2009
                                                                                                                                  • Convenience options
                                                                                                                                    • Hosts are not cheapskates
                                                                                                                                      • I made it myself
                                                                                                                                        • More family-based occasions
                                                                                                                                          • Figure 22: Entertaining at home in the next 12 months, January 2009
                                                                                                                                        • It’s all about confidence and savings
                                                                                                                                          • Figure 23: Attitudes towards home entertaining, based on planned changes to frequency of entertainment over the next 12 months, January 2009
                                                                                                                                          • Figure 24: Changes in shopping habits, based on at home entertainment frequency changes over the next 12 months, January 2009
                                                                                                                                        • More posh nosh and healthy options
                                                                                                                                          • Figure 25: Difference in likelihood of serving selected dishes when entertaining between people who intend to entertain at home more in the next year and the average, January 2009
                                                                                                                                          • Figure 26: Attitudes towards health, based on home entertainment frequency changes over the next 12 months, January 2009
                                                                                                                                      • The Consumer – Targeting Opportunities

                                                                                                                                        • Key points
                                                                                                                                          • Identifying targets
                                                                                                                                              • Figure 27: How the population differs in attitudes towards entertainment foods, January 2009
                                                                                                                                            • Perfect Hosts (25%)
                                                                                                                                              • Who they are
                                                                                                                                                • Marketing strategies and messages
                                                                                                                                                  • A Cheap Alternative (26%)
                                                                                                                                                    • Who they are
                                                                                                                                                      • Marketing strategies and messages
                                                                                                                                                        • Money Where the Mouth Is (16%)
                                                                                                                                                          • Who they are
                                                                                                                                                            • Marketing strategies and messages
                                                                                                                                                              • Put Off by the Hassle (15%)
                                                                                                                                                                • Who they are
                                                                                                                                                                  • Marketing strategies and messages
                                                                                                                                                                    • Non-Entertainers (18%)
                                                                                                                                                                      • Who they are
                                                                                                                                                                        • Marketing strategies and messages
                                                                                                                                                                          • Perfect Hosts not afraid to save
                                                                                                                                                                            • Figure 28: Attitudinal groups, by how their grocery shopping habits have changed over the past year, January 2009
                                                                                                                                                                          • A healthier fare to serve at parties
                                                                                                                                                                            • Figure 29: Attitudinal groups, by their agreement with health statements, January 2009
                                                                                                                                                                            • Figure 30: Attitudinal groups, by their eating habits, January 2009
                                                                                                                                                                        • Appendix

                                                                                                                                                                          • Abbreviations
                                                                                                                                                                            • Advertising data
                                                                                                                                                                            • Appendix – Internal Market Environment

                                                                                                                                                                                • Figure 31: First thing to cut back on if financial situation worsened, by detailed demographics, October 2008
                                                                                                                                                                                • Figure 32: Trends in eating, by detailed demographics, 2008
                                                                                                                                                                                • Figure 33: Trends in eating, by detailed demographics, 2008
                                                                                                                                                                            • Appendix – Competitive Context

                                                                                                                                                                                • Figure 34: Trends in eating in restaurants, by detailed demographics, 2008
                                                                                                                                                                            • Appendix – The Consumer – Who Entertains?

                                                                                                                                                                                • Figure 35: Trends for entertaining at home, by detailed demographics, 2008
                                                                                                                                                                            • Appendix – Foods Served When Entertaining at Home

                                                                                                                                                                                • Figure 36: Food served when entertaining at home, by detailed demographics, January 2009
                                                                                                                                                                                • Figure 37: Food served when entertaining at home, by detailed demographics, January 2009 (continued)
                                                                                                                                                                                • Figure 38: Food served when entertaining at home, by detailed demographics, January 2009 (continued)
                                                                                                                                                                                • Figure 39: Number of foods people typically buy when entertaining, by which types, January 2009
                                                                                                                                                                            • Appendix – Attitudes Towards Home Entertaining

                                                                                                                                                                                • Figure 40: Attitudes towards entertaining at home, by detailed demographics, January 2009
                                                                                                                                                                                • Figure 41: Attitudes towards entertaining at home, by detailed demographics, January 2009 (continued)
                                                                                                                                                                                • Figure 42: Entertaining at home in the next 12 months, by detailed demographics, January 2009
                                                                                                                                                                                • Figure 43: Food served when entertaining at home, based on planned changes in frequency of entertaining for the 12 months, January 2009
                                                                                                                                                                            • Appendix – The Consumer – Targeting Opportunities

                                                                                                                                                                                • Figure 44: Attitudinal groups and their agreement with statements, January 2009
                                                                                                                                                                                • Figure 45: Attitudinal groups, by detailed demographics, January 2009
                                                                                                                                                                                • Figure 46: Food served when entertaining, based on attitudinal groups, January 2009
                                                                                                                                                                                • Figure 47: Attitudinal groups and planned changes in frequency of entertaining at home in the next 12 months, January 2009
                                                                                                                                                                                • Figure 48: Number of foods served when entertaining, based on attitudinal groups, January 2009

                                                                                                                                                                            Companies Covered

                                                                                                                                                                            • Aldi Stores Ltd (UK & Ireland)
                                                                                                                                                                            • Asda Group Ltd
                                                                                                                                                                            • Aunt Bessie's
                                                                                                                                                                            • Bighams Ltd
                                                                                                                                                                            • Birds Eye Foods
                                                                                                                                                                            • British Market Research Bureau (BMRB)
                                                                                                                                                                            • British Sky Broadcasting Group plc (BSkyB)
                                                                                                                                                                            • Castelli UK Ltd
                                                                                                                                                                            • Co-operative Group
                                                                                                                                                                            • Forest Stewardship Council
                                                                                                                                                                            • General Mills Inc
                                                                                                                                                                            • Gfk NOP
                                                                                                                                                                            • Government Actuary's Department (GAD)
                                                                                                                                                                            • Iceland Foods Ltd
                                                                                                                                                                            • J. Sainsbury
                                                                                                                                                                            • John Lewis Partnership
                                                                                                                                                                            • Lidl (UK)
                                                                                                                                                                            • Marks & Spencer
                                                                                                                                                                            • Nestlé UK Ltd
                                                                                                                                                                            • Nigella Lawson
                                                                                                                                                                            • Office for National Statistics
                                                                                                                                                                            • Outdoor Advertising Association of Great Britain
                                                                                                                                                                            • Tesco Plc
                                                                                                                                                                            • Virgin Media Ltd
                                                                                                                                                                            • Waitrose
                                                                                                                                                                            • Wm Morrison Supermarkets

                                                                                                                                                                            Entertainment Foods - UK - April 2009

                                                                                                                                                                            US $2,648.76 (Excl.Tax)