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Ethnic Cuisine - Ireland - June 2011

For the purposes of this report, ethnic cuisines can be considered as styles of food which are not native to Ireland. However, similar Westernised fare, such as British or American food is excluded. This report covers:

  • Chinese – Includes Peking, Cantonese and other Chinese variations, as well as all food of South Asian origin
  • Indian – Including Pakistani, Bangladeshi and Sri Lankan, and also includes Tandoori and Balti.
  • Italian – Including all types of Italian cooking, although pizza is treated as a sub-segment on its own
  • Mexican and Tex Mex – This broader definition covers a blend of Mexican, Native American and Texan influences while the entire category also has some historical Spanish influences.
  • Thai, Japanese, Greek and other emerging niche cuisines
  • The ethnic cuisine market is segmented across out-of-home consumption in restaurants and takeaways, and in-home consumption incorporating ready meals, cooking sauces and meal kit products, and meals made from scratch at home.
  • Ready meals – chilled or frozen pre-prepared meals
  • Cooking sauces – pour-over, stir fry or cook-in sauces, typically in jar or pouch format
  • Meal kits – pre-packaged meal kits including flavourings and ingredients for meals, typically requiring the addition of extra meat and vegetables
  • Excluded from this report are ethnic snacks and meal accompaniments, ethnic styles of traditional meals such as salads and sandwiches, and instant meals (ie Pot Noodles), which just require the addition of hot water. However, references are made to these where appropriate throughout the report.
  • Mintel’s data for market size and trends are based on an objective analysis of various industry estimates. It should be noted that some market value data have been altered from the previous reports in the light of revised data becoming available from various trade sources. However, this has not altered the trends that were reported at the time.

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Table of contents

  1. Issues in the Market

      • Key themes in the report
        • Definition
          • Data sources
            • Consumer data
              • Abbreviations
              • Insights and Opportunities

                • Little loyalty amongst older consumers
                  • Uptake of alcohol with ethnic meals is low
                    • Limited interest in niche cuisines
                    • Market in Brief

                      • Predicted growth for the market
                        • “Traditional” ethnic cuisines dominate
                          • Incentives to purchase
                            • Unfamiliarity and lack of availability barriers to uptake
                            • Fast Forward Trends

                                • Trend 1: The Real Thing
                                  • What’s it about?
                                    • What we’ve seen
                                      • What next?
                                        • Trend 2: Survival Skills
                                          • What’s it about?
                                            • What we’ve seen
                                              • What next?
                                              • Internal Market Environment

                                                • Key points
                                                  • The ‘shrinking’ world
                                                      • Figure 1: Consumers with a broadband connection at home, RoI and NI, 2004-10
                                                    • Desire to travel exposes Irish consumers to a world of cuisine
                                                      • Figure 2: Number of visits abroad by RoI and UK residents, 2003-10
                                                    • Global goes local
                                                      • Half of Irish consumers have a passion for foreign cuisine
                                                        • Figure 3: Agreement with the statement “I enjoy eating foreign food”, NI and RoI, 2010
                                                      • Adjusting ethnic cuisine to suit Irish palates
                                                        • Adding foreign flavour to traditional fare
                                                          • New styles gaining momentum
                                                            • Mexican fiesta at home
                                                              • Caribbean flavours breaking through
                                                                • Sauce makers have to differentiate on price…
                                                                  • … whilst rice and pasta bases perform better
                                                                    • Growth in home cooking
                                                                        • Figure 4: Agreement with the statement “I really enjoy cooking”, by NI and RoI, 2005-10
                                                                      • Push from major retailers
                                                                        • Health consciousness a threat to some ethnic cuisines
                                                                            • Figure 5: Average nutritional content of takeaway foods, 2008
                                                                          • Fighting the fat
                                                                            • The search for healthier ethnic cuisines
                                                                            • Broader Market Environment

                                                                              • Key points
                                                                                • Recent developments in migration have changed the landscape…
                                                                                  • Figure 6: Immigration statistics, RoI, 2005-10
                                                                                • Migration patterns have also affected the nation’s tastes
                                                                                    • Figure 7: Cuisine eaten out in a restaurant in the past 3 months, NI, RoI and GB, 2010
                                                                                  • Recessionary impact cuts dining spend
                                                                                    • Figure 8: Leisure and entertainment related areas where consumers have cut back on spending in the past 12 months, NI and RoI, July 2010
                                                                                  • High commodity prices driving costs
                                                                                    • Economic situation still a concern
                                                                                      • Figure 9: Economic outlook, NI and RoI, 2008-10
                                                                                    • Unemployment could be boosting home cooking
                                                                                      • Changing demographics
                                                                                        • Figure 10: Population, by age, NI, 2008-58
                                                                                        • Figure 11: Population, by age, RoI, 2006-41
                                                                                      • Willingness to try foreign food falls with age
                                                                                        • Figure 12: Agreement with the statement “I enjoy eating foreign food” by Age, NI and RoI, 2010
                                                                                        • Figure 13: Consumers who have eaten a takeaway meal in the past 12 months, by age, NI and RoI, 2010
                                                                                      • Cooking for two
                                                                                          • Figure 14: Number of persons per household, NI and RoI, 2008 and 2010
                                                                                          • Figure 15: Expenditure in pence per person per week on food items by UK nation, 2009
                                                                                      • Competitive Context

                                                                                        • Key points
                                                                                          • Fast food dominates the Irish foodservice market
                                                                                            • Figure 16: Value of the commercial foodservice market in Ireland, IoI, 2008-14
                                                                                          • Chinese pulls ahead of Western-style takeaways
                                                                                            • Figure 17: Takeaways visited in the past 12 months, NI and RoI, 2011
                                                                                          • European spread evident in dining out, although Chinese still ahead
                                                                                            • Figure 18: Types of restaurants visited in past 12 months, NI and RoI, 2010
                                                                                            • Figure 19: Types of restaurants visited in past 12 months by urban/rural breakdown RoI and NI, 2011
                                                                                          • Cooking of ethnic foods at home remains fairly low
                                                                                            • Figure 20: Used cooking sauces in the past 12 months, NI and RoI, 2010
                                                                                            • Figure 21: Top five brands across brand categories in Ireland, 2010
                                                                                        • Strengths and Weaknesses

                                                                                          • Strengths
                                                                                            • Weaknesses
                                                                                            • Who’s Innovating?

                                                                                              • Key points
                                                                                                • Italian food sees highest level of NPD
                                                                                                  • Figure 22: New product launches in the food category, by type, UK and Ireland, 2005-11
                                                                                                • Italian segment boosted by ready meal NPD
                                                                                                  • Figure 23: New product launches in Italian cuisine, by sub-category, UK and Ireland, 2005-11
                                                                                                • Vegetarian biggest claim for Italian products
                                                                                                  • Figure 24: New product launches in Italian cuisine, by claims, UK and Ireland, 2005-11
                                                                                                • Thai a rising star
                                                                                                  • Figure 25: New product launches in Thai cuisine, by sub-category, UK and Ireland, 2005-11
                                                                                                • Microwaveable a must for Thai
                                                                                                  • Figure 26: New product launches in Thai cuisine, by claim, UK and Ireland, 2005-11
                                                                                                • Hors d’oeuvres help drive the Indian segment
                                                                                                  • Figure 27: New product launches in Indian cuisine, by sub-category, UK and Ireland, 2005-11
                                                                                                • No additives or preservatives most important for Indian launches
                                                                                                  • Figure 28: New product launches in Indian cuisine, by claims, UK and Ireland, 2005-11
                                                                                                • Chinese NPD languishes
                                                                                                  • Figure 29: New product launches in Chinese cuisine, by sub-category, UK and Ireland, 2005-11
                                                                                                • French dressings see high NPD
                                                                                                  • Figure 30: New product launches in French cuisine, by sub-category, UK and Ireland, 2005-11
                                                                                                • Mexican sees high NPD growth
                                                                                                • Market Overview

                                                                                                  • Key points
                                                                                                    • Ethnic foods retail market
                                                                                                      • Figure 31: Estimated retail value sales of ethnic foods, IoI, RoI and NI, 2005-15
                                                                                                    • Eating out
                                                                                                      • Figure 32: Estimated value of the ethnic restaurants/takeaways market, IoI, RoI and NI, 2005-15
                                                                                                    • Ready meals
                                                                                                      • Figure 33: Estimated retail sales of ready meals*, IoI, RoI and NI, 2005-15
                                                                                                      • Figure 34: Segmentation of the ready meal market, RoI, 2010
                                                                                                    • Greater preference for traditional food in ready meals
                                                                                                      • Figure 35: Frozen ready meals market, RoI, 2010
                                                                                                      • Figure 36: Chilled ready meals market, RoI, 2010
                                                                                                    • Cooking sauces
                                                                                                    • Companies and Products

                                                                                                      • Key points
                                                                                                        • Mars Inc.
                                                                                                          • AB World Foods
                                                                                                            • Premier Foods
                                                                                                              • H.J. Heinz
                                                                                                                • Discovery Foods
                                                                                                                  • General Mills
                                                                                                                    • Kerry Foods
                                                                                                                      • Kohinoor Foods
                                                                                                                        • Valeo Foods
                                                                                                                        • Consumer Usage of Ethnic Cuisine

                                                                                                                          • Key points
                                                                                                                            • Chinese, Indian and Italian lead consumption
                                                                                                                              • Figure 37: Consumption of ethnic cuisines, by channel and style of food, RoI, June 2011
                                                                                                                              • Figure 38: Consumption of ethnic cuisines, by channel and style of food, NI, June 2011
                                                                                                                            • NI consumers eat out more
                                                                                                                                • Figure 39: Consumption of ethnic cuisines in-home and out of home, NI and RoI, June 2011
                                                                                                                              • Chinese most popular for dining out
                                                                                                                                  • Figure 40: Consumption of Chinese meals in the past 12 months, by location, NI and RoI, June 2011
                                                                                                                                • Consumers love to cook Italian
                                                                                                                                    • Figure 41: Consumption of Italian meals in the past 12 months, NI and RoI, June 2011
                                                                                                                                  • Polarised diners
                                                                                                                                      • Figure 42: Consumption of Italian meals in the past 12 months Amongst consumers aged 50+, by location, NI and RoI, June 2011
                                                                                                                                    • Pizza: the nation’s favourite ready meal
                                                                                                                                        • Figure 43: Consumption of pizza in the past 12 months, NI and RoI, June 2011
                                                                                                                                      • Indian cuisine more popular in NI
                                                                                                                                          • Figure 44: Consumption of Indian cuisine in the past 12 months, NI and RoI, June 2011
                                                                                                                                        • In-home consumption preferred for Mexican
                                                                                                                                            • Figure 45: Consumption of Mexican/Latin American cuisine in the past 12 months, NI and RoI, June 2011
                                                                                                                                          • Uptake remains low for Thai
                                                                                                                                            • Figure 46: Consumption of Indonesian/Thai cuisine in the past 12 months, NI and RoI, June 2011
                                                                                                                                          • Older consumers prefer French cuisine
                                                                                                                                            • Figure 47: Consumption of French cuisine in the past 12 months, NI and RoI, June 2011
                                                                                                                                          • Low adoption of niche cuisines
                                                                                                                                            • Figure 48: Types of ethnic cuisines eaten in the past 12 months, by channel and style of food, NI and RoI, June 2011
                                                                                                                                        • Factors Influencing Purchase of Ethnic Food Products for Home Cooking

                                                                                                                                          • Key points
                                                                                                                                            • Taste valued above all else
                                                                                                                                              • Figure 49: Most Important Factors in purchase of Ethnic Products for in-home consumption, NI and RoI, June 2011
                                                                                                                                            • Price issues are a major factor
                                                                                                                                              • Price more important to those with lower affluence
                                                                                                                                                • Consumers are concerned about product quality
                                                                                                                                                  • Figure 50: Importance of authentic ingredients in ethnic food purchases, by age group, NI and RoI, June 2011
                                                                                                                                                • Subtracting the additives
                                                                                                                                                  • Figure 51: Importance of no preservatives or additives in ethnic food purchases, by age group, NI and RoI, June 2011
                                                                                                                                                • Keeping an eye on fat content
                                                                                                                                                  • Value of buying local
                                                                                                                                                    • Convenience is key, but not necessarily for microwaving
                                                                                                                                                    • Consumer Attitudes Towards Ethnic Cuisine

                                                                                                                                                      • Key points
                                                                                                                                                        • Purchasing preferences
                                                                                                                                                          • NI consumers like a broad range of ready meal options
                                                                                                                                                            • Figure 52: Agreement with the statement “I like a big selection to choose from when I buy ethnic ready meals in a supermarket”, NI and RoI, June 2011
                                                                                                                                                          • Buyer behaviour for ethnic food products
                                                                                                                                                            • Figure 53: Agreement with the statement “I prefer non-ethnic foods to ethnic foods”, NI and RoI, June 2011
                                                                                                                                                          • Word of mouth a powerful motivator
                                                                                                                                                            • Figure 54: Agreement with the statement “I would try a particular ethnic food if it were recommended to me by a friend”, NI and RoI, June 2011
                                                                                                                                                          • Endorsement from a friend worth more than from a celebrity
                                                                                                                                                            • Preference for foods tried whilst abroad grows with age
                                                                                                                                                              • Figure 55: Agreement with the statement “I like to eat foods from places where I have travelled to”, NI and RoI, June 2011
                                                                                                                                                            • Mixed viewing of ethnic foods as a treat by age and occupation
                                                                                                                                                              • Figure 56: Agreement with the statement “Ethnic food makes a nice but occasional treat”, NI and RoI, June 2011
                                                                                                                                                            • Home-made more authentic than ready meals
                                                                                                                                                              • Figure 57: Agreement with the statements comparing ethnic meals eaten in-home with takeaways, NI and RoI, June 2011
                                                                                                                                                            • Branching out
                                                                                                                                                              • Fear of trying new flavours more prevalent in-home in RoI
                                                                                                                                                                  • Figure 58: Agreement with the statement “I would like to try something different at home but don’t in case I don’t like it”, NI and RoI, June 2011
                                                                                                                                                                • Young more eager to try new cuisines
                                                                                                                                                                  • Unfamiliar dishes in restaurants cause trepidation for NI respondents
                                                                                                                                                                    • Figure 59: Agreement with the statement “I would like to try something different when dining out but don’t in case I don’t like it”, NI and RoI, June 2011
                                                                                                                                                                  • Intention to try new ethnic meals is high
                                                                                                                                                                    • Figure 60: Agreement with the statement “I like to try dishes I haven’t had before”, NI and RoI, June 2011
                                                                                                                                                                  • Consumers favour familiar surroundings
                                                                                                                                                                      • Figure 61: Agreement with the statement “I try to find somewhere new and different”, NI and RoI, June 2011
                                                                                                                                                                    • Barriers to uptake for out-of-home dining
                                                                                                                                                                      • Figure 62: Agreement with statements regarding provision of ethnic cuisine in local area and favoured takeaway, NI and RoI, June 2011
                                                                                                                                                                      • Figure 63: Agreement with statements relating to provision of a variety of ethnic cuisines, NI and RoI, June 2011
                                                                                                                                                                    • Lack of clarity on menus causes problems
                                                                                                                                                                      • Figure 64: Agreement with the statement “It is not always clear what the dishes are on the menu, that’s why I don’t choose something different”, NI and RoI, June 2011
                                                                                                                                                                    • Food quality concerns higher in RoI
                                                                                                                                                                      • Figure 65: Agreement with statements regarding concerns about quality of produce in Ethnic Restaurants and Takeaways, NI and RoI, June 2011
                                                                                                                                                                    • 16-24-year-olds ripe for targeting
                                                                                                                                                                      • Figure 66: Agreement with statements regarding ethnic meals both in and out of the home by consumers aged 16-24-years-old, NI and RoI, June 2011
                                                                                                                                                                  • Consumer Attitudes Towards Drinking with Ethnic Foods

                                                                                                                                                                    • Key points
                                                                                                                                                                      • Most consumers enjoy drinking with meals
                                                                                                                                                                        • Men favour a beer with their meal
                                                                                                                                                                            • Figure 67: Agreement with the statement “I often drink beer with spicy foods”, NI and RoI, June 2011
                                                                                                                                                                          • Less likely to drink with meals than in pubs
                                                                                                                                                                            • Figure 68: Consumption of beer across different channels, NI and RoI, June 2010
                                                                                                                                                                          • Women prefer wine when dining
                                                                                                                                                                              • Figure 69: Agreement with the statement “I prefer wine with a meal in a restaurant”, NI and RoI, June 2011
                                                                                                                                                                              • Figure 70: Consumption of wine across different channels, NI and RoI, 2010
                                                                                                                                                                            • Limited interest in drinking holiday tipples at home
                                                                                                                                                                              • Figure 71: Agreement with statements relating to at-home consumption of wines and beers tried whilst on holiday, NI and RoI, June 2011
                                                                                                                                                                            • Authenticity valued in alcoholic drinks with ethnic meals out...
                                                                                                                                                                              • Figure 72: Agreement with statement “When I eat out in ethnic-themed restaurants, I like to try alcoholic beverages which originate in the same country as the type of food”, NI and RoI, June 2011
                                                                                                                                                                            • ... not reflected in at-home consumption
                                                                                                                                                                                • Figure 73: Agreement with statement “I prefer to stick to familiar brands of alcoholic drinks when drinking with a meal at home”, NI and RoI, June 2011
                                                                                                                                                                              • Few encouraged to try ethnic beers at home
                                                                                                                                                                                  • Figure 74: Agreement with statement “Trying foreign beers in ethnic/ethnic-themed restaurants would encourage me to drink these beers at home”, NI and RoI, June 2011
                                                                                                                                                                              • Consumer Typologies

                                                                                                                                                                                • RoI target groups
                                                                                                                                                                                  • Figure 75: Consumer typologies, RoI, June 2011
                                                                                                                                                                                • Take-awayers
                                                                                                                                                                                  • Adventurers
                                                                                                                                                                                    • Hesitants
                                                                                                                                                                                      • At-Homers
                                                                                                                                                                                        • NI target groups
                                                                                                                                                                                          • Figure 76: Consumer typologies, NI, June 2011
                                                                                                                                                                                        • Tryers
                                                                                                                                                                                          • Unconcerned
                                                                                                                                                                                            • Hesitant
                                                                                                                                                                                              • No-changers
                                                                                                                                                                                              • Appendix

                                                                                                                                                                                                • Broader market environment
                                                                                                                                                                                                  • Unemployment
                                                                                                                                                                                                    • Figure 77: Number of unemployed, by gender, NI, 2005-10
                                                                                                                                                                                                    • Figure 78: Unemployment rate, by gender, RoI, 2005-10
                                                                                                                                                                                                    • Figure 79: Number of redundancies, by gender, RoI, 2005-09
                                                                                                                                                                                                  • NI data
                                                                                                                                                                                                    • Figure 80: Types of ethnic cuisine bought as ready meals, meal kits or cooked from scratch, by demographics, NI, June 2011
                                                                                                                                                                                                    • Figure 81: Types of ethnic cuisine bought as ready meals, meal kits or cooked from scratch (continued), by demographics, NI, June 2011
                                                                                                                                                                                                    • Figure 82: Types of ethnic cuisine bought as takeaway or in a restaurant, by demographics, NI, June 2011
                                                                                                                                                                                                    • Figure 83: Types of ethnic cuisine bought as takeaway or in a restaurant (continued), by demographics, NI, June 2011
                                                                                                                                                                                                    • Figure 84: What factors are important when choosing an ethnic ready meal, meal kit or sauce, by demographics, NI, June 2011
                                                                                                                                                                                                    • Figure 85: What factors are important when choosing an ethnic ready meal, meal kit or sauce, by demographics, NI, June 2011
                                                                                                                                                                                                    • Figure 86: What factors are important when choosing an ethnic ready meal, meal kit or sauce, by demographics, NI, June 2011
                                                                                                                                                                                                    • Figure 87: What factors are important when choosing an ethnic ready meal, meal kit or sauce, by demographics, NI, June 2011
                                                                                                                                                                                                    • Figure 88: agreement with statements relating to purchasing ethnic ready meals, sauces and meal kits in supermarkets, by demographics, NI, June 2011
                                                                                                                                                                                                    • Figure 89: agreement with statements relating to purchasing ethnic ready meals, sauces and meal kits in supermarkets, by demographics, NI, June 2011
                                                                                                                                                                                                    • Figure 90: Agreement with statements relating to eating out in ethnic or ethnic-themed restaurants, by demographics, NI, June 2011
                                                                                                                                                                                                    • Figure 91: Agreement with statements relating to eating out in ethnic or ethnic-themed restaurants, by demographics, NI, June 2011
                                                                                                                                                                                                    • Figure 92: Agreement with statements about drinking alcohol when eating ethnic or ethnic-themed foods, by demographics, NI, June 2011
                                                                                                                                                                                                    • Figure 93: Agreement with statements about drinking alcohol when eating ethnic or ethnic-themed foods, by demographics, NI, June 2011
                                                                                                                                                                                                  • Cluster tables
                                                                                                                                                                                                    • Figure 94: Cluster types, by demographics, NI, June 2011
                                                                                                                                                                                                    • Figure 95: Agreement with statements about ethnic food, by consumer type, NI, June 2011
                                                                                                                                                                                                    • Figure 96: Types of ethnic cuisine eaten in home, by consumer type, NI, June 2011
                                                                                                                                                                                                    • Figure 97: Types of ethnic cuisine eaten out of home, by consumer type, NI, June 2011
                                                                                                                                                                                                    • Figure 98: Important factors when choosing ethnic cuisine in supermarket, by consumer type, NI, June 2011
                                                                                                                                                                                                    • Figure 99: Statements about drinking alcohol when eating ethnic food, by consumer type, NI, June 2011
                                                                                                                                                                                                  • RoI data
                                                                                                                                                                                                    • Figure 100: Types of ethnic cuisine bought as takeaway or in a restaurant, by demographics, RoI, June 2011
                                                                                                                                                                                                    • Figure 101: Types of ethnic cuisine bought as takeaway or in a restaurant, by demographics, RoI, June 2011
                                                                                                                                                                                                    • Figure 102: Types of ethnic cuisine bought as ready meals, meal kits or cooked from scratch, by demographics, RoI, June 2011
                                                                                                                                                                                                    • Figure 103: Types of ethnic cuisine bought as ready meals, meal kits or cooked from scratch, by demographics, RoI, June 2011
                                                                                                                                                                                                    • Figure 104: What factors are important when choosing an ethnic ready meal, meal kit or sauce, by demographics, RoI, June 2011
                                                                                                                                                                                                    • Figure 105: What factors are important when choosing an ethnic ready meal, meal kit or sauce, by demographics, RoI, June 2011
                                                                                                                                                                                                    • Figure 106: What factors are important when choosing an ethnic ready meal, meal kit or sauce, by demographics, RoI, June 2011
                                                                                                                                                                                                    • Figure 107: What factors are important when choosing an ethnic ready meal, meal kit or sauce, by demographics, RoI, June 2011
                                                                                                                                                                                                    • Figure 108: Agreement with statements relating to purchasing ethnic ready meals, sauces and meal kits in supermarkets, by demographics, RoI, June 2011
                                                                                                                                                                                                    • Figure 109: Agreement with statements relating to purchasing ethnic ready meals, sauces and meal kits in supermarkets, by demographics, RoI, June 2011
                                                                                                                                                                                                    • Figure 110: Agreement with statements relating to eating out in ethnic or ethnic-themed restaurants, by demographics, RoI, June 2011
                                                                                                                                                                                                    • Figure 111: Agreement with statements relating to eating out in ethnic or ethnic-themed restaurants, by demographics, RoI, June 2011
                                                                                                                                                                                                    • Figure 112: Agreement with statements about drinking alcohol when eating ethnic or ethnic-themed foods, by demographics, RoI, June 2011
                                                                                                                                                                                                    • Figure 113: Agreement with statements about drinking alcohol when eating ethnic or ethnic-themed foods, by demographics, RoI, June 2011
                                                                                                                                                                                                  • Consumer typology data
                                                                                                                                                                                                    • Figure 114: Cluster types, by demographics, RoI, June 2011
                                                                                                                                                                                                    • Figure 115: Agreement with statements about ethnic food, by consumer type, RoI, June 2011
                                                                                                                                                                                                    • Figure 116: Types of ethnic cuisine eaten out of home, by consumer type, RoI, June 2011
                                                                                                                                                                                                    • Figure 117: Types of ethnic cuisine eaten in-home, by consumer type, RoI, June 2011
                                                                                                                                                                                                    • Figure 118: Statements about drinking alcohol when eating ethnic food, by consumer type, RoI, June 2011
                                                                                                                                                                                                    • Figure 119: Important factors when choosing ethnic cuisine in supermarket, by consumer type, RoI, June 2011

                                                                                                                                                                                                Companies Covered

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                                                                                                                                                                                                Ethnic Cuisine - Ireland - June 2011

                                                                                                                                                                                                £1,095.00 (Excl.Tax)