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Ethnic Fashion Shopping Habits - UK - July 2009

This report considers the fashion shopping habits of ethnic consumers. Although this is a sensitive topic, there is certainly an argument that retailers need to give ethnicity greater consideration because there are significant differences, both in the buying behaviour relating to clothing of people from the different ethnic groups, and also in their physiology, which clearly impacts on the styles and sizes of clothes they are able to buy.

At present, other sectors such as food and drink and cosmetics specifically target people from different ethnic groups and nationalities. This report assesses whether clothing retailers need to do the same, or at the very least give more consideration to the different requirements of consumers from the various ethnic groups.

Main themes

  • Whether there are sufficient numbers of people from ethnic groups to warrant clothing retailers and suppliers classifying them as a consumer group in their own right.

  • How ethnic consumers compare to the average in terms of body shape and mass.

  • How the attitudes of consumers from the various ethnic groups differ from the norm and how this may influence their buying behaviour.

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Table of contents

  1. Issues in the Market

      • Main themes
        • Definitions
          • Abbreviations
          • Future Opportunities

            • Size matters – at both ends of the scale
              • Budget: Cut your cloth
                • Middle Eastern promise?
                • Market in Brief

                  • A significant, and growing sector of the population
                    • Ethnicity matters
                      • Image and brand are important
                        • Sizing issues need to be taken into account
                          • A game of two halves
                            • Eastern Europeans have different priorities
                              • Mixed prospects for growth
                                • Ethnic tourists are a key opportunity
                                • The Ethnic Population

                                  • Key points
                                    • Defining the ethnic population
                                      • Ethnic group residents
                                        • Figure 1: Estimated UK resident population, by country of birth, by region, 2008*
                                        • Figure 2: Foreign-born population, by country of birth, 2004 and 2008
                                      • The ethnic population in England
                                        • Figure 3: The population of England*, by broad ethnicity, 2001-07
                                        • Figure 4: The population of England*, by detailed ethnicity, 2001-07
                                        • Figure 5: Areas of England with the highest Asian penetration in the population, mid-2007
                                        • Figure 6: Areas of England with the highest black penetration in the population, mid-2007
                                        • Figure 7: Areas of England with the highest Chinese penetration in the population, mid-2007
                                      • The ethnic population in Scotland, Wales and Northern Ireland
                                        • Figure 8: The population of Scotland, by broad ethnicity, 2001
                                        • Figure 9: The population of Wales, by broad ethnicity, 2001
                                        • Figure 10: The population of Northern Ireland, by broad ethnicity, 2001
                                    • Ethnic Migration

                                      • Key points
                                        • Ethnic group migrants
                                          • Figure 11: Net migration into the UK, 1997-2007
                                          • Figure 12: Trends in long-term migration, by A8 accession country citizens, September 2006-September 2008
                                        • Where do migrants come from?
                                          • Figure 13: National Insurance number of registrations to adult overseas nationals entering the UK, by year of registration and area of origin, 2002/03 and 2007/08
                                          • Figure 14: National Insurance number allocations to adult overseas nationals entering the UK, top ten countries, 2002/03 and 2007/08
                                        • A8 accession country migrants
                                          • Figure 15: Worker Registration Scheme, applicants approved from A8 countries, 2004-09
                                          • Figure 16: Worker Registration Scheme, applicants from A8 countries, Q1 2007-09
                                          • Figure 17: Value of £500 as at 1 May in Polish Zloty, 2004-09
                                          • Figure 18: Money transferred to Poland, by Polish migrants in the UK (short- and long-term), 2004-08
                                          • Figure 19: Nationality of approved WRS applicants, 2004-Q1 2009
                                          • Figure 20: Age of approved WRS applicants, 2004-Q1 2009
                                          • Figure 21: Top sectors in which WRS-registered workers are employed, 2004-08
                                          • Figure 22: Top ten occupations in which registered workers are employed, July 2004-March 2009
                                        • Transience of A8 migrants
                                          • Figure 23: Intended length of stay of registered workers, April 2008-March 2009
                                        • Geographical distribution
                                          • Figure 24: Geographical distribution of WRS-registered workers, year to March 2009
                                        • UK ethnic group visitors
                                          • Figure 25: Number of and spending, by overseas visitors to the UK, 2004-08
                                          • Figure 26: Number of overseas visitors to the UK, by broad region, 2004 and 2008
                                        • The points-based immigration system
                                          • How the system works
                                            • How the system will affect ethnic groups
                                            • Ethnic Earnings

                                              • Key points
                                                • Figure 27: All items and clothing and footwear price indices, 1999-2008
                                                • Figure 28: Median gross, weekly full-time earnings, £/week, by country of birth, 1998-2008
                                                • Figure 29: Worker Registration Scheme, hourly rate of earnings, year to March 2009
                                            • Ethnic Fashion – Size Matters

                                              • Key point
                                                • Body shape and obesity
                                                  • The incidence of obesity by ethnic group
                                                    • Figure 30: Incidence of obesity among ethnic groups, by gender, 1999 and 2004
                                                  • Body shape by ethnic group
                                                    • Figure 31: Waist-hip ratios, by ethnic group, by gender, 2004
                                                • Religious and Cultural Background

                                                  • Key point
                                                  • Internet Access amongst Ethnic Groups

                                                    • Key point
                                                      • Figure 32: Household internet access levels, by ethnic group, 2008
                                                  • Industry Perspectives

                                                    • Key points
                                                      • Whether retailers record any data on ethnicity of their customers
                                                        • Overseas nationals spending
                                                          • Why they don’t consider ethnicity and what they focus on instead
                                                            • Whether ethnicity influences merchandise selections
                                                              • Brand and labels
                                                                • Understanding the significance of different colours
                                                                  • Sizing concerns
                                                                    • A question of honour
                                                                      • Differences between the nationalities
                                                                        • A wedding opportunity?
                                                                          • The impact of seasonality on spending habits
                                                                            • Whether specific ethnic groups could be targeted by fashion retailers
                                                                            • Ethnic Consumers’ Attitudes Towards Clothing and Fashion

                                                                              • Key points
                                                                                  • Figure 33: Agreement with clothing and fashion attitudinal statements among ethnic groups, 2008
                                                                                • Attitudes towards clothing and fashion by language spoken
                                                                                  • Figure 34: Agreement with clothing and fashion attitudinal statements among ethnic groups, by language spoken, 2008
                                                                                  • Figure 35: Agreement with clothing and fashion attitudinal statements among ethnic groups, 2008
                                                                                  • Figure 36: Agreement with clothing and fashion attitudinal statements among ethnic groups, by language spoken, 2008
                                                                              • How do Ethnic Consumers Feel About Clothing Shops in Britain?

                                                                                • Key points
                                                                                    • Figure 37: Attitudes towards clothing shops among ethnic groups, March 2009
                                                                                    • Figure 38: Attitudes towards clothing shops, by ethnicity, March 2009
                                                                                    • Figure 39: Attitudes towards clothing shops among Eastern European consumers, March 2009
                                                                                • Where do Ethnic Consumers Shop Regularly for Clothing?

                                                                                    • Key points
                                                                                        • Figure 40: Where ethnic consumers shop, March 2009
                                                                                        • Figure 41: Where to shop for clothing, by ethnic origin, March 2009
                                                                                        • Figure 42: Where Eastern European consumers shop for clothing, by ethnic origin, March 2009
                                                                                    • Appendix – Demographics of Consumers Whose First Language is not English, by Language Spoken

                                                                                        • Figure 43: Demographic profile of adults who speak selected languages, 2007

                                                                                    Companies Covered

                                                                                    • Bhs Ltd
                                                                                    • British Market Research Bureau (BMRB)
                                                                                    • British Retail Consortium
                                                                                    • Grupo Inditex
                                                                                    • Gucci Group N.V.
                                                                                    • H&M Hennes & Mauritz
                                                                                    • Karen Millen
                                                                                    • Monsoon Accessorize Ltd - UK
                                                                                    • New Look Group Plc
                                                                                    • Office for National Statistics
                                                                                    • Primark Stores Ltd
                                                                                    • Tesco Plc

                                                                                    Ethnic Fashion Shopping Habits - UK - July 2009

                                                                                    £1,995.00 (Excl.Tax)