Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Ethnic Foods and Flavours - Canada - February 2016

"The impact of immigration will undoubtedly continue to affect Canadians’ demand for and usage of ethnic foods."
-Joel Gregoire, Senior Food & Drink Analyst

This report discusses the following key topics:

  • Established Western brands need to adapt to a changing demographic landscape
  • ‘Authenticity’ is important for Canadians when considering ethnic-inspired foods
  • Many consumers see conventional mealtime options as ‘monotonous’

Over half of Canadians agree that they are more open to eating ethnic-inspired foods compared to a few years ago. This suggests that a focus on providing options that allow consumers to explore other flavours and cultures through food does not need to be directed at only Canadians originally from other countries, but extends to the overall population. While Chinese, Italian and Latin American foods are the mainstay international foods for most Canadians, opportunity to develop options from Africa and Southeast Asia (eg Philippines) seems apparent based on low levels of trial, but high levels of interest.

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Overview

    • What you need to know
      • Definition
      • Executive Summary

        • The issues
          • Established Western brands need to adapt to a changing demographic landscape
            • ‘Authenticity’ is important for Canadians when considering ethnic-inspired foods
              • Figure 1: Attitudes related to authenticity in ethnic-inspired foods, November 2015
              • Figure 2: Chocolate hawthorn sticks (China), September 2015 and milk flavoured wafer white chocolate (China), June 2015
            • Many consumers see conventional mealtime options as ‘monotonous’
              • Figure: 3: Percent of consumers who agree ethnic-inspired dishes help break the monotony at mealtime (any agree), by presence of children, November 2015
            • The opportunities
              • Less used yet highly demanded foods offer an opportunity to differentiate
                • Figure: 4: Ethnic-inspired foods have not tried but interested in trying, November 2015
              • Areas of exposure for ethnic-inspired foods among Canadians
                • Figure: 5: Attitudes towards eating ethnic-inspired foods (any agree), November 2015
              • Foreign-born consumers are open to ethnic-inspired foods
                • Figure: 6: Attitudes towards eating ethnic-inspired foods, foreign-born consumers vs those born in Canada (any agree), November 2015
              • What it means
              • The Market – What You Need to Know

                • Canada’s growth supported by immigration
                  • Inflation at grocery impacting Canadians
                  • Market Factors

                    • Immigration fuelling Canada’s population growth
                      • Figure 7: Foreign-born share of population by G8 country and Australia
                    • Canada is experiencing a “baby boomlet”
                      • Figure 8: Projected trends in the age structure of the Canadian population, 2014-19
                    • Canadians feeling the pinch of inflation at grocery
                      • Figure 9: Historical Canadian/US currency rate comparisons, December 2011-December 2015
                  • Key Players – What You Need to Know

                    • Retailers adapting to service evolving consumer base
                      • Asia can be a source of inspiration for innovation
                      • What’s Working?

                        • Move by retailers to address demands of foreign-born Canadians
                        • What’s Struggling?

                          • Challenges ahead for ‘conventional’ banners
                          • What’s Next?

                            • Asia as inspiration for flavour innovation
                              • Figure 10: Top cooking sauce flavours launched in Asia Pacific, 2011-15 combined
                              • Figure 11: Campbell’s Everyday Gourmet Soup (Canada), March 2014
                            • Making ethnic-inspired foods relatable to Canadians
                              • Figure 12: Woolworths’ Kylie Kwong sauces and meal kits (Australia), 2015
                              • Figure 13: Compliments presents Jamie Oliver Discovers Canada, Indian Style Dip, December 2013 and Piri Piri Seasoning (Canada), January 2014
                              • Figure 14: President’s Choice Butter Chicken Lasagne (Canada), December 2012
                              • Figure 15: President’s Choice World Flavours of Tex-Mex Beef Thin Crust Pizza (Canada), November 2015 and Lasagne, December 2013
                          • The Consumer – What You Need to Know

                            • Ethnic-inspired foods are a means for exploration
                              • Opportunity to leverage African and Filipino cuisines
                                • Fusion supports creativity and palatability
                                • Canadians’ Perceptions of Ethnic Foods

                                  • Canadians see ethnic-inspired foods as breaking the monotony at mealtime
                                    • Figure 16: Attitudes towards eating ethnic-inspired foods, November 2015
                                    • Figure 17: VH Steamers green curry chicken (Canada), March 2012 and sweet and spicy dumplings, April 2013
                                    • Figure 18: Chapman’s Amaretto Biscotti Gelato and Sour Cherry Tango Gelato (Canada), September 2015
                                  • Reasons why Canadians eat ethnic-inspired foods
                                    • Figure 19: Reasons for eating ethnic-inspired foods, November 2015
                                  • Canadians look for authenticity
                                    • Figure 20: Attitudes related to authenticity in ethnic-inspired foods, November 2015
                                    • Figure 21: Innocent noodle pot: Malaysian rendang and Japanese ramen (UK), June 2014
                                    • Figure 22: Spicy and creamy Indonesian stew (Netherlands), Feb 2014
                                • Avenues for Exposure of Ethnic-inspired Dishes

                                  • Friends and family influence exposure to ethnic-inspired foods
                                    • Figure 23: Agreement with the notion that friends and family influence consumers to try ethnic-inspired foods, by age, November 2015
                                  • Restaurants are a path to trying ethnic-inspired foods
                                    • Figure 24: Avenues and barriers to trying/eating ethnic-inspired foods, November 2015
                                  • Television holds limited influence over consumption habits around ethnic-inspired foods
                                    • Figure 25: Impact of television on trying new recipe as a reason for eating ethnic-inspired foods, mothers vs overall population, November 2015
                                  • Leverage ethnic food exposure in the kitchen
                                  • Interest in Ethnic Food Options

                                    • Interest in ethnic-inspired foods is on the rise
                                      • Figure 26: Agreement with being more interested in trying ethnic-inspired foods now compared to a few years ago, by age, November 2015
                                    • Canadians are open to ‘fusion’ foods
                                      • Figure 27: Interest in ethnic-inspired foods, November 2015
                                    • Convenience in ethnic-inspired foods is a consideration for a third of consumers
                                      • Figure 28: Interest in convenience-oriented ethnic-inspired food options, by age, November 2015
                                      • Figure 29: Spicy Thai Chicken Skewers & Sweet Chili Dip Protinis (Canada), November 2014 and Sweet Thai Chili Glazed Roasted Chicken Protinis, October 2013
                                  • Usage and Interest in Specific Ethnic Foods and Flavours

                                    • General openness across ethnic-inspired food types
                                      • Figure 30: Usage or interest in eating ethnic-inspired foods, November 2015
                                    • African and Southeast Asian foods represent a growth opportunity
                                      • Figure 31: Ethnic-inspired foods consumers have not eaten but are interested in trying, November 2015
                                    • Garlic, BBQ and savoury are the most ‘liked’ flavours
                                      • Figure 32: Popularity of ethnic-inspired food flavours, November 2015
                                    • Men gravitate towards spicy flavours, while women prefer sweet
                                      • Figure 33: Popularity of ethnic-inspired food flavours, by gender, November 2015
                                    • Age’s impact on flavour preferences
                                      • Figure 34: Popularity of flavours in select ethnic-inspired food, over-65s vs overall population, November 2015
                                  • Profiles of Population Segments

                                    • Those born outside of Canada have different priorities related to ethnic-inspired foods
                                      • Figure 35: Attitudes towards ethnic inspired foods, foreign-born consumers vs those born in Canada, November 2015
                                      • Figure 36: KitKat Orange Chocolate Wafer Bar (Canada), February 2015
                                    • Chinese Canadians generally more accepting of ethnic-inspired cuisines
                                      • Consumers in BC more open to ethnic-inspired dishes
                                        • Figure 37: Attitudes towards ethnic-inspired foods, BC vs overall population, November 2015
                                    • Appendix – Data Sources and Abbreviations

                                      • Data sources
                                        • Consumer survey data
                                          • Consumer qualitative research
                                            • Abbreviations and terms
                                              • Abbreviations

                                              Companies Covered

                                              To learn more about the companies covered in this report please contact us.

                                              Ethnic Foods and Flavours - Canada - February 2016

                                              US $3,995.00 (Excl.Tax)