UK Ethnic Food Market - September 2012
The UK ethnic food market benefits from strong demand as six in ten adults enjoy eating foreign food and 44% of users are continually looking for new and interesting ethnic foods. A variety of factors have supported the interest, including an increasingly multicultural Britain, growth in international travel, visibility of new cuisine types in the foodservice and media and wider choice in-store.
How is the UK ethnic food market performing?The overall ethnic foods market recorded a 24% increase in value sales between 2007 and 2011 to reach £1.4 billion, having grown by a solid 6.6% in 2011. Ready meals are fuelling the growth, supported by increased NPD and improved offerings from supermarket own-label, with Indian remaining the largest segment in the market, ahead of Chinese.
Some questions answered about the UK ethnic food market include:
- Which emerging ethnic cuisines are consumers most keen to see more of in-store?
- What NPD areas can manufacturers explore to engage the growing over-65s population?
- To what extent is growth in ethnic foods being squeezed by scratch cooking?
- Which consumer groups are the early adopters in ethnic foods?
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