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Ethnic Foods - US - September 2009

Fueled by an increasingly diverse population; a resurgence in cooking thanks to the popularity of cooking shows and celebrity chefs; and a wave of convenience-focused products, ethnic foods have never been more popular in the US.

This report discusses the key trends driving the ethnic foods market. In addition to presenting sales data by segment, supplier and brand, the report considers a range of topics, including:

  • The size of the ethnic foods market and growth forecast through 2014
  • How the current economic recession is impacting sales of international foods
  • Which segments are reaching maturity, and which up-and-coming segments offer the greatest growth opportunity
  • What retailers can do to bolster sales of ethnic foods
  • A spotlight on five brands—Goya, Patak’s, Annie Chun’s, Old El Paso, and Simply Asia—and the different approaches they’re taking to build a strong brand identity.
  • Distinctions with consumer trends both with ethnic food consumption at home and at restaurants
  • Which consumer groups offer the greatest potential for expanding consumption of ethnic food, not only with “from-scratch” ingredients, but also kits where consumers add their own meat, as well as fully prepared meals

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Table of contents

  1. Scope and Themes

    • What you need to know
      • Definition
        • Segment and data definitions
          • Sales data
            • Consumer survey data
              • Advertising clips
                • Abbreviations and terms
                  • Abbreviations
                    • Terms
                    • Executive Summary

                      • Ethnic foods market reaches $2.2 billion in 2009
                        • Mexican/Hispanic foods account for majority of sales, but Asian and Indian foods are driving growth
                          • Supermarkets are primary purchase location
                            • New products focused on health, convenience
                              • Young adults and affluent consumers are core users of ethnic foods
                                • Consumer motivations and behavior
                                • Insights and Opportunities

                                  • Multicultural food isn’t just for “ethnic” shoppers anymore
                                    • Young adults and high-income consumers are core targets
                                      • Figure 1: Cooking attitudes of 18-24s, January 2003-November 2007
                                      • Figure 2: Past month preparation of any ethnic foods, by key demographics, July 2009
                                    • Hispanics are consumers of a variety of ethnic foods
                                      • Figure 3: Ethnic food consumption at restaurants in past month, by race/Hispanic origin, July 2009
                                    • Indian segment ripe for growth
                                    • Inspire Insights

                                      • Ethnic Malls
                                        • What’s it about?
                                          • What we have seen
                                            • Implications
                                              • Eating from the World's Street Vendors
                                                • What’s it about?
                                                  • What we have seen
                                                    • Implications
                                                      • Benihana Going Authentic
                                                        • What’s it about?
                                                          • What we have seen
                                                            • Implications
                                                            • Market Size and Forecast

                                                              • Key points
                                                                • Diverse population, resurgence in cooking, and product innovation driving sales
                                                                  • Sales and forecast of ethnic foods
                                                                    • Figure 4: FDMx sales of ethnic foods, at current prices, 2004-14
                                                                    • Figure 5: FDMx sales of ethnic foods, at inflation-adjusted prices, 2004-14
                                                                • Segment Performance

                                                                    • Key points
                                                                      • Asian and Indian foods are driving growth
                                                                        • Sales of ethnic foods, by segment, 2006-08
                                                                          • Figure 6: FDMx sales of ethnic foods, by type, 2006-08
                                                                          • Figure 7: FDMx sales of ethnic foods, by type, 2008-09*
                                                                      • Segment Performance—Mexican/Hispanic Foods

                                                                        • Key points
                                                                          • Mature market with sluggish growth in recent years swells in 2008-09
                                                                            • Sales and forecast of Mexican/Hispanic foods
                                                                              • Figure 8: FDMx sales and forecast of Mexican/Hispanic foods*, 2004-14
                                                                          • Segment Performance—Asian Foods

                                                                            • Key points
                                                                              • Sales of Asian foods climb 37% from 2004-09
                                                                                • Sales and forecast of Asian foods
                                                                                  • Figure 9: FDMx sales of Asian foods*, 2004-14
                                                                              • Segment Performance—Indian Foods

                                                                                • Key points
                                                                                  • Indian food sales growth outpaces all other segments
                                                                                    • Sales and forecast of Indian foods
                                                                                      • Figure 10: FDMx sales and forecast of indian foods*, 2004-14
                                                                                  • Segment Performance—Other Ethnic Foods

                                                                                    • Key points
                                                                                      • Cajun and Creole dominate the segment
                                                                                        • Sales and forecast of other ethnic foods
                                                                                          • Figure 11: FDMx sales and forecast of other ethnic foods*, 2004-14
                                                                                      • Retail Channels

                                                                                        • Key points
                                                                                          • Retail outlets where ethnic foods are purchased
                                                                                            • Figure 12: Outlets where ethnic foods are purchased, by age, July 2009
                                                                                          • Small ethnic food stores face an uphill battle against big retailers
                                                                                            • Figure 13: FDMx retail sales of ethnic foods in the U.S., by channel, 2008-09
                                                                                        • Retail Channels—Supermarkets

                                                                                          • Key points
                                                                                            • Supermarkets are expanding ethnic food offerings
                                                                                              • Smart retailers are marketing ethnic foods throughout the store
                                                                                                  • Figure 14: Supermarket/food stores’ sales of ethnic foods in FDMx, at current prices, 2004-09
                                                                                              • Market Drivers

                                                                                                • Ethnic population in U.S. continues to expand
                                                                                                  • Figure 15: Persons obtaining legal permanent resident status by region and country of birth, 2005-08
                                                                                                  • Figure 16: Population, by race and Hispanic origin, 2004-14
                                                                                                • Ethnic foods becoming more prevalent on restaurant menus
                                                                                                    • Figure 17: Top 10 cuisine types, share of total food menu items at chain restaurants, Q1 2009
                                                                                                  • Travel abroad, cooking shows also drive interest in new cuisines
                                                                                                  • Leading Companies

                                                                                                    • Key points
                                                                                                      • Ethnic foods market is highly fragmented
                                                                                                        • FDMx sales of ethnic foods by manufacturer
                                                                                                          • Figure 18: FDMx sales of ethnic foods by manufacturer, 2008-09
                                                                                                      • Brand Share—Mexican/Hispanic Foods

                                                                                                        • Key points
                                                                                                          • Pace and Tostitos lead the market
                                                                                                            • Manufacturer and brand sales of Mexican/Hispanic foods
                                                                                                              • Figure 19: Selected FDMx manufacturer and brand sales of Mexican/Hispanic foods, 2008-09
                                                                                                          • Brand Share—Asian Foods

                                                                                                            • Key points
                                                                                                              • Kikkoman and La Choy top sales
                                                                                                                • Manufacturer and brand sales of Asian foods
                                                                                                                  • Figure 20: Selected FDMx manufacturer and brand sales of asian foods, 2008-09
                                                                                                              • Brand Share—Indian Foods

                                                                                                                • Key points
                                                                                                                  • Amy’s Kitchen and Ethnic Gourmet lead the market
                                                                                                                    • Manufacturer and brand sales of Indian foods
                                                                                                                      • Figure 21: Selected FDMx manufacturer and brand sales of indian foods, 2008-09
                                                                                                                  • Brand Share—Other Ethnic Foods

                                                                                                                    • Key points
                                                                                                                      • Zatarain’s and Near East battle it out for market leadership
                                                                                                                        • Manufacturer and brand sales of other ethnic foods
                                                                                                                          • Figure 22: Selected FDMx manufacturer and brand sales of other ethnic foods, 2008-09
                                                                                                                      • Brand Qualities

                                                                                                                          • Goya and Patak’s focus on tradition and home cooking…
                                                                                                                            • … while Annie Chun’s, Old El Paso, Simply Asia focus on convenience
                                                                                                                            • Innovations and Innovators

                                                                                                                              • Key points
                                                                                                                                • Asian foods
                                                                                                                                  • Figure 23: Number of new Asian product launches by category, January 2005-June 2009
                                                                                                                                  • Figure 24: Top flavor blends in new product launches of Asian foods, January 2005-June 2009
                                                                                                                                  • Figure 25: Top product claims in new product launches of Asian foods, January 2005-June 2009
                                                                                                                                • Branded offerings emphasize convenience
                                                                                                                                  • Trader Joe’ diversifies with an ample range of private label offerings
                                                                                                                                    • Mexican/Hispanic foods
                                                                                                                                      • Figure 26: Number of new Hispanic product launches by category, January 2005-June 2009
                                                                                                                                      • Figure 27: Top flavor blends in new product launches of Hispanic foods, January 2005-June 2009
                                                                                                                                      • Figure 28: Top product claims in new product launches of Hispanic foods, January 2005-June 2009
                                                                                                                                    • Meals/meal centers and sauces lead Mexican/Hispanic food innovations
                                                                                                                                      • Indian foods
                                                                                                                                        • Figure 29: Number of new Indian product launches by category, January 2005-June 2009
                                                                                                                                        • Figure 30: Top flavor blends in new product launches of Indian foods, January 2005-June 2009
                                                                                                                                        • Figure 31: Top product claims in new product launches of Indian foods, January 2005-June 2009
                                                                                                                                      • Traditional and often vegetarian meal solutions along with sauces distinguish Indian food offerings
                                                                                                                                        • Other ethnic foods
                                                                                                                                          • Figure 32: Number of new “other” ethnic foods product launches by category, January 2005-June 2009
                                                                                                                                          • Figure 33: Top flavor blends in new product launches of “other” ethnic foods, January 2005-June 2009
                                                                                                                                          • Figure 34: Top product claims in new product launches of “other” ethnic foods, January 2005-June 2009
                                                                                                                                        • All-natural offerings lead the way in the “other” ethnic foods segment
                                                                                                                                        • Advertising and Promotion

                                                                                                                                          • Overview
                                                                                                                                            • Goya is all about family
                                                                                                                                              • Figure 35: Goya “girl stands on stool to help mom” television ad, 2008
                                                                                                                                              • Figure 36: Goya “passing on family recipes” television ad, 2008
                                                                                                                                            • Old El Paso offers easy, family-friendly meals
                                                                                                                                              • Figure 37: Old El Paso “which taco to have for dinner” television ad, 2009
                                                                                                                                            • Kikkoman invites Americans to explore new tastes
                                                                                                                                              • Figure 38: Kikkoman “fifth taste: umami” television ad, 2008
                                                                                                                                              • Figure 39: Kikkoman “delicious umami” television ad, 2008
                                                                                                                                            • Annie Chun’s is quick and gourmet
                                                                                                                                              • Figure 40: Annie Chun’s “rice express asian feast” television ad, 2009
                                                                                                                                          • Usage of Ethnic Food Ingredients

                                                                                                                                            • Key points
                                                                                                                                              • Presence of ethnic sauces, condiments or seasonings in the home
                                                                                                                                                • Figure 41: Presence of ethnic sauces, condiments, and seasonings in the home, by age, July 2009
                                                                                                                                                • Figure 42: Presence of ethnic sauces, condiments, and seasonings in the home, by U.S. region, July 2009
                                                                                                                                              • Household usage of seasoning sauces
                                                                                                                                                • Figure 43: Seasoning sauce usage by type, by age, February 2008 to March 2009
                                                                                                                                              • Ethnic foods brand preferences
                                                                                                                                                • Figure 44: Favorite ethnic food brands, by household income, July 2009
                                                                                                                                                • Figure 45: Favorite ethnic food brands, by U.S. region, July 2009
                                                                                                                                              • Household usage of Mexican/Hispanic foods and ingredients
                                                                                                                                                • Figure 46: Mexican food usage, by age, February 2008 to March 2009
                                                                                                                                            • Cooking Ethnic Meals at Home

                                                                                                                                              • Key points
                                                                                                                                                • Ethnic foods meal preparation is popular among the affluent and young
                                                                                                                                                  • Figure 47: Past month preparation of any ethnic foods, by key demographics, July 2009
                                                                                                                                                • Italian and Mexican foods are most popular when cooking at home
                                                                                                                                                  • Figure 48: Types of ethnic foods prepared at home in past month, July 2009
                                                                                                                                                • Frequency of ethnic food preparation—Italian, Mexican and Chinese
                                                                                                                                                  • Figure 49: Frequency of ethnic food preparation at home, by Italian, Mexican and Chinese food, July 2009
                                                                                                                                              • Dining at Ethnic Restaurants

                                                                                                                                                • Key points
                                                                                                                                                  • Popularity of ethnic food cuisines at restaurants
                                                                                                                                                    • Figure 50: Ethnic food consumption at restaurants in past month, type of food, July 2009
                                                                                                                                                  • Ethnic food consumption frequency at restaurants
                                                                                                                                                    • Figure 51: Frequency of ethnic food consumption at restaurants, type of food, July 2009
                                                                                                                                                • Attitudes, Behavior and Motivation

                                                                                                                                                  • Key points
                                                                                                                                                    • Preference for “easy prep” vs. “from scratch”
                                                                                                                                                      • Figure 52: Shopping behavior with ethnic foods ingredients in meal preparation, by gender, July 2009
                                                                                                                                                    • What drives ethnic food consumption
                                                                                                                                                      • Figure 53: Drivers for ethnic food consumption, by gender, July 2009
                                                                                                                                                    • Casual vs. committed ethnic foods consumers
                                                                                                                                                      • Figure 54: Casual and committed ethnic foods consumers, by gender, July 2009
                                                                                                                                                      • Figure 55: Casual and committed ethnic foods consumers, by household income, July 2009
                                                                                                                                                  • Impact of Race and Hispanic Origin

                                                                                                                                                    • Key points
                                                                                                                                                      • Presence of ethnic foods ingredients in the home
                                                                                                                                                        • Figure 56: Presence of ethnic sauces, condiments or seasonings in the home, by race/Hispanic origin, July 2009
                                                                                                                                                      • Usage of seasoning sauces
                                                                                                                                                        • Figure 57: Seasoning sauce usage, by race/Hispanic origin, February 2008 to March 2009
                                                                                                                                                      • Usage of Mexican food and ingredients
                                                                                                                                                        • Figure 58: Mexican food usage, by race/Hispanic origin, February 2008 to March 2009
                                                                                                                                                      • Brand preferences
                                                                                                                                                        • Figure 59: Favorite ethnic food brands, by race/Hispanic origin, July 2009
                                                                                                                                                      • Types of ethnic foods prepared at home
                                                                                                                                                        • Figure 60: Types of ethnic foods prepared at home in past month, by race/Hispanic origin, July 2009
                                                                                                                                                      • Popularity of ethnic food restaurants
                                                                                                                                                        • Figure 61: Ethnic food consumption at restaurants in past month, by race/Hispanic origin, July 2009
                                                                                                                                                      • Casual vs. committed ethnic foods consumers
                                                                                                                                                        • Figure 62: Casual and committed ethnic foods consumers, by race/Hispanic origin, July 2009
                                                                                                                                                    • Cluster Analysis

                                                                                                                                                        • International Explorers
                                                                                                                                                          • Who they are
                                                                                                                                                            • Opportunity
                                                                                                                                                              • Melters
                                                                                                                                                                • Who they are
                                                                                                                                                                  • Opportunity
                                                                                                                                                                    • Friendies
                                                                                                                                                                      • Who they are
                                                                                                                                                                        • Opportunity
                                                                                                                                                                          • Cluster characteristics
                                                                                                                                                                            • Figure 63: Ethnic foods clusters, July 2009
                                                                                                                                                                            • Figure 64: Drivers for ethnic food consumption, by ethnic foods clusters, July 2009
                                                                                                                                                                            • Figure 65: Casual and committed ethnic foods consumers, by ethnic foods clusters, July 2009
                                                                                                                                                                            • Figure 66: Presence of ethnic sauces, condiments or seasonings in the home, by ethnic foods clusters, July 2009
                                                                                                                                                                            • Figure 67: Frequency of ethnic food preparation at home, by ethnic foods clusters, July 2009
                                                                                                                                                                            • Figure 68: Frequency of ethnic food preparation at restaurants, by ethnic foods clusters, July 2009
                                                                                                                                                                          • Cluster demographics
                                                                                                                                                                            • Figure 69: Ethnic foods clusters, by gender, July 2009
                                                                                                                                                                            • Figure 70: Ethnic foods clusters, by age group, July 2009
                                                                                                                                                                            • Figure 71: Ethnic foods clusters, by household income, July 2009
                                                                                                                                                                            • Figure 72: Ethnic foods clusters, by race/Hispanic origin, July 2009
                                                                                                                                                                          • Cluster methodology
                                                                                                                                                                          • Custom Consumer Groups

                                                                                                                                                                            • Key points
                                                                                                                                                                              • Presence of children in the household drives consumption
                                                                                                                                                                                  • Figure 73: Types of ethnic foods prepared at home in past month, by gender and presence of children*, July 2009
                                                                                                                                                                                  • Figure 74: Shopping behavior with ethnic foods ingredients in meal preparation, by gender and presence of children*, July 2009
                                                                                                                                                                                • Young and affluent men are the target audience
                                                                                                                                                                                  • Affluent males the most likely to be influenced into trial of ethnic foods from a variety of sources
                                                                                                                                                                                      • Figure 75: Drivers for ethnic food consumption, by gender and household income, July 2009
                                                                                                                                                                                    • Younger men and women respond well to television programs and the internet
                                                                                                                                                                                        • Figure 76: Drivers for ethnic food consumption, by gender and age, July 2009
                                                                                                                                                                                    • IRI/Builders—Key Household Purchase Measures

                                                                                                                                                                                      • Asian foods
                                                                                                                                                                                        • Overview of Asian foods
                                                                                                                                                                                          • Soy sauce
                                                                                                                                                                                            • Consumer insights on key purchase measures—soy sauce
                                                                                                                                                                                              • Brand map
                                                                                                                                                                                                • Figure 77: Brand map, selected brands of soy sauce, buying rate by household penetration, 2008*
                                                                                                                                                                                              • Brand leader characteristics
                                                                                                                                                                                                • Key purchase measures
                                                                                                                                                                                                  • Figure 78: Key purchase measures for the top brands of soy sauce, by household penetration, 2008*
                                                                                                                                                                                                • Shelf stable Asian food items
                                                                                                                                                                                                  • Consumer insights on key purchase measures – Shelf Stable Asian food items
                                                                                                                                                                                                    • Brand map
                                                                                                                                                                                                      • Figure 79: Brand map, selected brands of shelf stable Asian food items, buying rate by household penetration, 2008*
                                                                                                                                                                                                    • Brand leader characteristics
                                                                                                                                                                                                      • Key purchase measures
                                                                                                                                                                                                        • Figure 80: Key purchase measures for the top brands of Shelf stable Asian food items, by household penetration, 2008*
                                                                                                                                                                                                      • Mexican foods
                                                                                                                                                                                                        • Overview of Mexican foods
                                                                                                                                                                                                          • Hard/soft tortilla/taco kits
                                                                                                                                                                                                            • Consumer insights on key purchase measures—hard/soft tortilla/taco kits
                                                                                                                                                                                                              • Brand map
                                                                                                                                                                                                                • Figure 81: Brand map, selected brands of hard/soft tortilla/taco kits, buying rate by household penetration, 2008*
                                                                                                                                                                                                              • Brand leader characteristics
                                                                                                                                                                                                                • Key purchase measures
                                                                                                                                                                                                                  • Figure 82: Key purchase measures for the top brands of hard/soft tortilla/taco kits, by household penetration, 2008*
                                                                                                                                                                                                                • Refried beans
                                                                                                                                                                                                                  • Consumer insights on key purchase measures—refried beans
                                                                                                                                                                                                                    • Brand map
                                                                                                                                                                                                                      • Figure 83: Brand map, selected brands of refried beans, buying rate by household penetration, 2008*
                                                                                                                                                                                                                    • Brand leader characteristics
                                                                                                                                                                                                                      • Key purchase measures
                                                                                                                                                                                                                        • Figure 84: Key purchase measures for the top brands of refried beans, by household penetration, 2008*
                                                                                                                                                                                                                      • Mexican sauce
                                                                                                                                                                                                                        • Overview of Mexican sauce
                                                                                                                                                                                                                          • Salsa
                                                                                                                                                                                                                            • Consumer insights on key purchase measures—salsa
                                                                                                                                                                                                                              • Brand map
                                                                                                                                                                                                                                • Figure 85: Brand map, selected brands of salsa, buying rate by household penetration, 2008*
                                                                                                                                                                                                                              • Brand leader characteristics
                                                                                                                                                                                                                                • Key purchase measures
                                                                                                                                                                                                                                  • Figure 86: Key purchase measures for the top brands of salsa, by household penetration, 2008*
                                                                                                                                                                                                                                • Taco sauce
                                                                                                                                                                                                                                  • Consumer insights on key purchase measures—taco sauce
                                                                                                                                                                                                                                    • Brand map
                                                                                                                                                                                                                                      • Figure 87: Brand map, selected brands of taco sauce, buying rate by household penetration, 2008*
                                                                                                                                                                                                                                    • Brand leader characteristics
                                                                                                                                                                                                                                      • Key purchase measures
                                                                                                                                                                                                                                        • Figure 88: Key purchase measures for the top brands of taco sauce, by household penetration, 2008*
                                                                                                                                                                                                                                    • Appendix: IRI/Builders Panel Data Definitions

                                                                                                                                                                                                                                        • IRI Consumer Network Metrics
                                                                                                                                                                                                                                        • Appendix: Other Useful Tables

                                                                                                                                                                                                                                          • Drug and other stores’ sales of ethnic food/food away from home share of total
                                                                                                                                                                                                                                            • Figure 89: Drug and other stores’ sales of ethnic foods in FDMx, at current prices, 2004-08
                                                                                                                                                                                                                                            • Figure 90: Food away from home as a share of total food expenditures, 1970-2008
                                                                                                                                                                                                                                          • Consumer tables
                                                                                                                                                                                                                                            • Presence of ethnic foods ingredients in the home
                                                                                                                                                                                                                                              • Figure 91: Presence of ethnic sauces, condiments or seasonings in the home, by household income, July 2009
                                                                                                                                                                                                                                              • Figure 92: Presence of ethnic sauces, condiments or seasonings in the home, by presence of children, July 2009
                                                                                                                                                                                                                                            • Mexican food usage by income
                                                                                                                                                                                                                                              • Figure 93: Mexican food usage, by household income, February 2008 to March 2009
                                                                                                                                                                                                                                            • Brand preferences
                                                                                                                                                                                                                                              • Figure 94: Favorite ethnic food brands, by age, July 2009
                                                                                                                                                                                                                                            • Preferred level of meal preparation
                                                                                                                                                                                                                                              • Figure 95: Shopping behavior with ethnic foods ingredients in meal preparation, by age, July 2009
                                                                                                                                                                                                                                              • Figure 96: Shopping behavior with ethnic foods ingredients in meal preparation, by household income, July 2009
                                                                                                                                                                                                                                              • Figure 97: Shopping behavior with ethnic foods ingredients in meal preparation, by presence/number of children, July 2009
                                                                                                                                                                                                                                              • Figure 98: Shopping behavior with ethnic foods ingredients in meal preparation, by U.S. region, July 2009
                                                                                                                                                                                                                                              • Figure 99: Shopping behavior with ethnic foods ingredients in meal preparation, by race/Hispanic origin, July 2009
                                                                                                                                                                                                                                            • Drivers for ethnic food consumption
                                                                                                                                                                                                                                              • Figure 100: Drivers for ethnic food consumption, by age, July 2009
                                                                                                                                                                                                                                              • Figure 101: Drivers for ethnic food consumption, by household income, July 2009
                                                                                                                                                                                                                                              • Figure 102: Drivers for ethnic food consumption, by educational level, July 2009
                                                                                                                                                                                                                                              • Figure 103: Drivers for ethnic food consumption, by U.S. region, July 2009
                                                                                                                                                                                                                                              • Figure 104: Drivers for ethnic food consumption, by race/Hispanic origin, July 2009
                                                                                                                                                                                                                                            • Casual and committed ethnic foods consumers
                                                                                                                                                                                                                                              • Figure 105: Casual and committed ethnic foods consumers, by age, July 2009
                                                                                                                                                                                                                                              • Figure 106: Casual and committed ethnic foods consumers, by presence/number of children, July 2009
                                                                                                                                                                                                                                              • Figure 107: Casual and committed ethnic foods consumers, by education level, July 2009
                                                                                                                                                                                                                                              • Figure 108: Casual and committed ethnic foods consumers, by U.S. region, July 2009
                                                                                                                                                                                                                                            • Frequency of ethnic food preparation in the home
                                                                                                                                                                                                                                              • Figure 109: Frequency of ethnic food preparation at home, by age, July 2009
                                                                                                                                                                                                                                              • Figure 110: Frequency of ethnic food preparation at home, by race/Hispanic origin, July 2009
                                                                                                                                                                                                                                            • Frequency of ethnic food consumption at restaurants
                                                                                                                                                                                                                                              • Figure 111: Frequency of ethnic food consumption at restaurants, by age, July 2009
                                                                                                                                                                                                                                            • Purchase locations, by race/Hispanic origin
                                                                                                                                                                                                                                              • Figure 112: Outlets where ethnic foods are purchased, by race/Hispanic origin, July 2009
                                                                                                                                                                                                                                          • Appendix: Trade Associations

                                                                                                                                                                                                                                            Companies Covered

                                                                                                                                                                                                                                            • American Frozen Food Institute
                                                                                                                                                                                                                                            • Amy's Kitchen Inc.
                                                                                                                                                                                                                                            • Amy's Kitchen, Inc.
                                                                                                                                                                                                                                            • Applebee's International Inc.
                                                                                                                                                                                                                                            • B&G Foods Inc.
                                                                                                                                                                                                                                            • BJ's Wholesale Club, Inc
                                                                                                                                                                                                                                            • Campbell Soup Company
                                                                                                                                                                                                                                            • Chipotle Mexican Grill Inc.
                                                                                                                                                                                                                                            • ConAgra Foods, Inc
                                                                                                                                                                                                                                            • Costco Wholesale Corporation
                                                                                                                                                                                                                                            • Economist Group Limited (The)
                                                                                                                                                                                                                                            • Facebook, Inc.
                                                                                                                                                                                                                                            • Food Marketing Institute
                                                                                                                                                                                                                                            • Frito-Lay, Inc
                                                                                                                                                                                                                                            • General Mills Inc
                                                                                                                                                                                                                                            • Goya Foods, Inc.
                                                                                                                                                                                                                                            • Greenfield Online
                                                                                                                                                                                                                                            • Grocery Manufacturers of America (GMA)
                                                                                                                                                                                                                                            • Gruma Corporation
                                                                                                                                                                                                                                            • Grupo Herdez SA de CV
                                                                                                                                                                                                                                            • Hormel
                                                                                                                                                                                                                                            • International Food Information Council Foundation (IFIC)
                                                                                                                                                                                                                                            • Kahiki Foods Inc.
                                                                                                                                                                                                                                            • Kikkoman Corporation
                                                                                                                                                                                                                                            • Kraft Foods Inc. (U.S.A.)
                                                                                                                                                                                                                                            • Los Angeles Times
                                                                                                                                                                                                                                            • McCormick & Company, Inc.
                                                                                                                                                                                                                                            • Minyard Food Stores, Inc.
                                                                                                                                                                                                                                            • Mission Foods (USA)
                                                                                                                                                                                                                                            • Monterey Gourmet Foods Inc.
                                                                                                                                                                                                                                            • National Restaurant Association (NRA)
                                                                                                                                                                                                                                            • Newman's Own Inc.
                                                                                                                                                                                                                                            • Office of Travel and Tourism Industries
                                                                                                                                                                                                                                            • P.F. Chang's China Bistro Inc.
                                                                                                                                                                                                                                            • Panda Restaurant Group Inc.
                                                                                                                                                                                                                                            • Patak's Foods Limited
                                                                                                                                                                                                                                            • PepsiCo Inc
                                                                                                                                                                                                                                            • Pinnacle Foods Group Inc.
                                                                                                                                                                                                                                            • Publix Super Markets
                                                                                                                                                                                                                                            • Ruiz Foods, Inc.
                                                                                                                                                                                                                                            • Safeway Inc
                                                                                                                                                                                                                                            • SAM's Club
                                                                                                                                                                                                                                            • Scripps Networks Inc.
                                                                                                                                                                                                                                            • Signature Brands LLC
                                                                                                                                                                                                                                            • Taco Bell Corp.
                                                                                                                                                                                                                                            • Target Corporation
                                                                                                                                                                                                                                            • The Hain Celestial Group, Inc.
                                                                                                                                                                                                                                            • The J. M. Smucker Company
                                                                                                                                                                                                                                            • Trader Joe's Company Inc
                                                                                                                                                                                                                                            • U.S. Bureau of Labor Statistics
                                                                                                                                                                                                                                            • U.S. Bureau of the Census
                                                                                                                                                                                                                                            • U.S. Department of Agriculture
                                                                                                                                                                                                                                            • U.S. Department of Homeland Security
                                                                                                                                                                                                                                            • Unilever USA
                                                                                                                                                                                                                                            • Walmart Stores (USA)
                                                                                                                                                                                                                                            • Weight Watchers International Inc.
                                                                                                                                                                                                                                            • Whole Foods Market Inc

                                                                                                                                                                                                                                            Ethnic Foods - US - September 2009

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