Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Ethnic Restaurants and Takeaways - UK - August 2010

This report investigates consumers’ use of varying types of ethnic outlets and gauges their opinion on this area of the eating out market. It also highlights what consumers feel is currently missing from the market and what they would like to see on menus going forward.

  • Nearly half of ethnic restaurant/takeaway users like to try dishes they haven’t had before, which should prompt operators in this market to ensure that they are offering diners regularly changing specials menus.
  • Younger consumers have the time, freedom and desire to eat out of home at ethnic restaurants more often compared to older consumers (eg aged 35-44) who are more likely to order ethnic takeaways/home deliveries due to family commitments.
  • Venues should focus on offering free tasters, particularly to young women who tend to say that they would like to try something different but don’t in case they don’t like it. This would encourage wider menu usage and prompt upselling.
  • The “curryless Indian restaurant” and takeaway Dim Dum also provide market opportunities for ethnic restaurants as nearly a third of consumers want a range of healthy options and around a quarter are looking for smaller/tapas-like dishes.
  • Operators could do more to breed familiarity with ethnic dishes by showing photos of products online. This would satisfy the 30% of ethnic restaurant diners who would like to see more photos of dishes on ethnic restaurant menus going forward, without dumbing down the hardcopy menus in the restaurant itself.
  • Caribbean food represents a significant opportunity for the market as the Levi Roots phenomenon has grown in recent years, increasing consumers expose to this type of cuisine. This also ties into the fact that over a quarter of consumers would try alternative ethnic restaurants if there were more in their area.

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Issues in the Market

      • Key issues
        • Definition
          • Abbreviations
          • Future Opportunities

            • Engage and persuade
              • Learning as leisure
                • Restaurant or bazaar?
                  • Edutainment
                    • Watch this!
                      • Do like the natives do
                      • Market in Brief

                        • Issues in the market
                          • Market size and segmentation
                            • Emerging sectors and key cuisine trends
                              • Consumer research findings
                              • Internal Market Environment

                                • Key points
                                  • Food prices
                                    • Government’s tougher stance on immigration
                                      • Bad press
                                      • Broader Market Environment

                                        • Key points
                                          • Consumer confidence remains fragile as fears of a double-dip recession linger
                                            • Figure 1: GDP quarterly percentage change, Q1 2004-Q1 2010
                                            • Figure 2: GfK NOP Consumer Confidence Index, 1998-2010
                                            • Figure 3: Trends in how respondents would describe their financial situation, February 2009-May 2010
                                          • Consumers are now less spontaneous with their spending
                                            • Figure 4: Agreement with selected lifestyle statements, 2005-09
                                          • Increasing ethnic population in the UK
                                            • Figure 5: UK population, by ethnicity, 2004-09
                                            • Figure 6: National Insurance number registrations to adult overseas nationals entering the UK, by year of registration and world area, 2004/05-2007/08
                                          • Cooking and at-home eating habits
                                            • Figure 7: Agreement with selected lifestyle statements, 2005-09
                                            • Figure 8: Eating habit trends, December 2008-April 2010
                                          • Britain’s ageing population
                                            • Figure 9: Forecast adult population trends, by lifestage, 2005-15
                                          • Emerging fast casual market
                                            • Figure 10: UK households, by size, 2005-15
                                        • Competitive Context

                                          • Key points
                                            • Spending priorities
                                              • Figure 11: Expenditure priorities percentage point changes, 2005-10
                                            • Eating out market
                                              • Figure 12: Eating out market*, by sector, 2005-09
                                            • Supermarkets – friend or foe?
                                              • Ready meals
                                                • Figure 13: Types of ready meals used, 2006-09
                                              • Attitudes towards supermarket ethnic food options
                                                • Figure 14: Attitudes towards ethnic foods (in home), January 2009
                                              • Japanese
                                                • Chinese
                                                  • Ethnic flavours in soup and veg pots
                                                    • Indian
                                                      • Mexican
                                                        • Caribbean
                                                          • Restaurants to retail
                                                          • Strengths and Weaknesses in the Market

                                                            • Strengths
                                                              • Weaknesses
                                                              • Who’s Innovating?

                                                                • Key points
                                                                  • Awards and celebrations
                                                                    • New venues
                                                                      • An Indian bistro
                                                                        • ‘The art of healthy Indian dining’
                                                                          • And we mean ‘authentic’ Japanese
                                                                            • Contemporary Japanese food in…Sussex
                                                                              • Hakkasan spreads its wings
                                                                                • Menu development
                                                                                  • More is less
                                                                                    • Salads and tiffin boxes
                                                                                      • Back to traditional and authentic
                                                                                        • Curry-less Indian
                                                                                          • Technological innovations
                                                                                            • We’ve got an app for that
                                                                                              • Tuk-tuk-tastic!
                                                                                                • Modernised interiors
                                                                                                  • Traditionally dark interiors transformed into modern, airy and inviting
                                                                                                    • World’s most expensive curry
                                                                                                      • Making the most of chef’s expertise
                                                                                                        • Drink links
                                                                                                          • Pub conversions to ethnic restaurants
                                                                                                          • Market Size and Forecast and Segmentation

                                                                                                            • Key points
                                                                                                              • Total market size and forecast
                                                                                                                • Figure 15: Ethnic restaurants/takeaways market, 2005-15
                                                                                                              • Ethnic restaurant sector
                                                                                                                • Figure 16: Ethnic restaurants market, 2005-15
                                                                                                              • Ethnic takeaways/home delivery sector
                                                                                                                • Figure 17: Ethnic takeaways/home delivery market, 2005-15
                                                                                                              • Factors used in forecast
                                                                                                              • Companies and Products – Chinese

                                                                                                                • Key points
                                                                                                                  • Figure 18: Selection of Chinese restaurant/takeaway chains, by outlet number, 2010
                                                                                                                • Aroma
                                                                                                                  • Cha Cha Moon
                                                                                                                    • Dim T
                                                                                                                      • Ping Pong
                                                                                                                          • Figure 19: Ping Pong Limited, financial performance, 2008 and 2009
                                                                                                                      • Companies and Products – Indian

                                                                                                                        • Key points
                                                                                                                          • Figure 20: Selection of Indian restaurant/takeaway chains, by outlet number, 2010
                                                                                                                        • Aagrah Restaurants
                                                                                                                          • Akbar’s
                                                                                                                            • Bombay Bicycle
                                                                                                                              • Harlequin Restaurant Group
                                                                                                                                • Masala World
                                                                                                                                    • Figure 21: Masala World Limited, financial performance, 2008 and 2009
                                                                                                                                  • Rasa Restaurants
                                                                                                                                    • Tiffinbites
                                                                                                                                    • Companies and Products – Sushi

                                                                                                                                      • Key points
                                                                                                                                        • Figure 22: Selection of ethnic restaurant chains, by outlet number, 2010
                                                                                                                                      • Abokado
                                                                                                                                        • Feng Sushi
                                                                                                                                          • Itsu
                                                                                                                                            • Me Love Sushi
                                                                                                                                              • Wasabi
                                                                                                                                                • YO! Sushi
                                                                                                                                                    • Figure 23: YO! Sushi Limited, financial performance, 2007 and 2008
                                                                                                                                                • Companies and Products – Other Asian

                                                                                                                                                  • Key points
                                                                                                                                                    • Figure 24: Selection of ethnic restaurant chains/takeaways, by outlet number, 2010
                                                                                                                                                  • Miso Noodle Bar
                                                                                                                                                    • Pho
                                                                                                                                                      • Tampopo
                                                                                                                                                        • Wagamama
                                                                                                                                                            • Figure 25: Wagamama Limited, financial performance, 2008 and 2009
                                                                                                                                                          • YamYamToGo
                                                                                                                                                          • Companies and Products – South American/Mexican

                                                                                                                                                            • Key points
                                                                                                                                                              • Figure 26: Selection of Mexican/Tex-Mex restaurant/takeaway chains, by outlet number, 2010
                                                                                                                                                            • Chilango
                                                                                                                                                              • Chipotle
                                                                                                                                                                • Chiquito
                                                                                                                                                                    • Figure 27: Chiquito Limited, financial performance, 2007 and 2008
                                                                                                                                                                  • Daddy Donkey
                                                                                                                                                                    • Las Iguanas
                                                                                                                                                                        • Figure 28: Las Iguanas Limited, financial performance, 2008 and 2009
                                                                                                                                                                      • Taco Bell (UK)
                                                                                                                                                                        • The Mission Mexican Grill
                                                                                                                                                                          • Tortilla
                                                                                                                                                                            • Wahaca
                                                                                                                                                                            • Ethnic Restaurants Visited

                                                                                                                                                                              • Key points
                                                                                                                                                                                  • Figure 29: Ethnic restaurants or outlets visited for a sit-down meal or ordered a takeaway in the last three months, March 2010
                                                                                                                                                                                • Demographic profiles
                                                                                                                                                                                • Attitudes towards Ethnic Restaurants

                                                                                                                                                                                  • Key points
                                                                                                                                                                                      • Figure 30: Attitudes towards restaurants or outlets, March 2010
                                                                                                                                                                                    • Older men are striving for adventure whilst young women are looking for more guidance
                                                                                                                                                                                      • Could Caribbean food be the next ‘big thing’ in the ethnic restaurants market?
                                                                                                                                                                                        • Demographic profiles
                                                                                                                                                                                        • Menu Enticements for Ethnic Restaurants

                                                                                                                                                                                          • Key points
                                                                                                                                                                                              • Figure 31: Menu enticements for ethnic restaurants, March 2010
                                                                                                                                                                                            • Flexible menu trends
                                                                                                                                                                                              • Demographic profiles
                                                                                                                                                                                              • Ethnic Restaurants Targeting Opportunities

                                                                                                                                                                                                • Key points
                                                                                                                                                                                                  • Figure 32: Ethnic restaurant/takeaway target groups, March 2010
                                                                                                                                                                                                • Habitual But Restless (13% of diners)
                                                                                                                                                                                                  • Same Olders (23% of diners)
                                                                                                                                                                                                    • New Venue Seekers (22% of diners)
                                                                                                                                                                                                      • Reluctant Adventurers (11% of diners)
                                                                                                                                                                                                        • Experimental Tastebuds (31% of diners)
                                                                                                                                                                                                        • Appendix – Broader Market Environment

                                                                                                                                                                                                            • Figure 33: Agreement with selected lifestyle statements, 2005-09
                                                                                                                                                                                                            • Figure 34: Eating habit trends, December 2008-April 2010
                                                                                                                                                                                                        • Appendix – Competitive Context

                                                                                                                                                                                                            • Figure 35: Spending priorities (dining out), by detailed demographics, May 2010
                                                                                                                                                                                                        • Appendix – Ethnic Restaurants Visited

                                                                                                                                                                                                            • Figure 36: Ethnic restaurants or outlets visited for a sit-down meal or ordered a takeaway in the last three months, by detailed demographics, March 2010
                                                                                                                                                                                                            • Figure 37: Ethnic restaurants visited for a sit-down meal in the last three months, by detailed demographics, March 2010
                                                                                                                                                                                                            • Figure 38: Ethnic restaurants visited for a takeaway in the last three months, by detailed demographics, March 2010
                                                                                                                                                                                                            • Figure 39: Ethnic restaurants or outlets visited for a sit-down meal or ordered a takeaway in the last three months, by ethnic restaurants or outlets visited for a sit-down meal or ordered a takeaway in the last three months, March 2010
                                                                                                                                                                                                        • Appendix – Attitudes Towards Ethnic Restaurants

                                                                                                                                                                                                            • Figure 40: Most popular attitudes towards restaurants or outlets, by demographics, March 2010
                                                                                                                                                                                                            • Figure 41: Next most popular attitudes towards restaurants or outlets, by demographics, March 2010
                                                                                                                                                                                                            • Figure 42: Ethnic restaurants or outlets visited for a sit-down meal in the last three months, by most popular attitudes towards restaurants or outlets, March 2010
                                                                                                                                                                                                            • Figure 43: Ethnic restaurants or outlets visited for a sit-down meal in the last three months, by next most popular attitudes towards restaurants or outlets, March 2010
                                                                                                                                                                                                            • Figure 44: Ethnic restaurants or outlets visited for a takeaway in the last three months, by most popular attitudes towards restaurants or outlets, March 2010
                                                                                                                                                                                                            • Figure 45: Ethnic restaurants or outlets visited for a takeaway in the last three months, by next most popular attitudes towards restaurants or outlets, March 2010
                                                                                                                                                                                                            • Figure 46: Attitudes towards restaurants or outlets, by most popular attitudes towards restaurants or outlets, March 2010
                                                                                                                                                                                                            • Figure 47: Attitudes towards restaurants or outlets, by next most popular attitudes towards restaurants or outlets, March 2010
                                                                                                                                                                                                        • Appendix – Menu Enticements for Ethnic Restaurants

                                                                                                                                                                                                            • Figure 48: Most popular menu enticements for ethnic restaurants, by demographics, March 2010
                                                                                                                                                                                                            • Figure 49: Next most popular menu enticements for ethnic restaurants, by demographics, March 2010
                                                                                                                                                                                                            • Figure 50: Ethnic restaurants or outlets visited for a sit-down meal in the last three months, by most popular menu enticements for ethnic restaurants, March 2010
                                                                                                                                                                                                            • Figure 51: Ethnic restaurants or outlets visited for a sit-down meal in the last three months, by next most popular menu enticements for ethnic restaurants, March 2010
                                                                                                                                                                                                            • Figure 52: Ethnic restaurants or outlets visited for a takeaway in the last three months, by most popular menu enticements for ethnic restaurants, March 2010
                                                                                                                                                                                                            • Figure 53: Ethnic restaurants or outlets visited for a takeaway in the last three months, by next most popular menu enticements for ethnic restaurants, March 2010
                                                                                                                                                                                                            • Figure 54: Attitudes towards restaurants or outlets, by most popular menu enticements for ethnic restaurants, March 2010
                                                                                                                                                                                                            • Figure 55: Attitudes towards restaurants or outlets, by next most popular menu enticements for ethnic restaurants, March 2010
                                                                                                                                                                                                            • Figure 56: Menu enticements for ethnic restaurants, by most popular menu enticements for ethnic restaurants, March 2010
                                                                                                                                                                                                            • Figure 57: Menu enticements for ethnic restaurants, by next most popular menu enticements for ethnic restaurants, March 2010
                                                                                                                                                                                                        • Appendix – Ethnic Restaurants Targeting Opportunities

                                                                                                                                                                                                            • Figure 58: Ethnic restaurant/takeaway target groups, by detailed demographics, March 2010
                                                                                                                                                                                                            • Figure 59: Ethnic restaurant/takeaway target groups, by ethnic restaurants listed for a sit-down meal, March 2010
                                                                                                                                                                                                            • Figure 60: Ethnic restaurant/takeaway target groups, by ethnic takeaways, March 2010
                                                                                                                                                                                                            • Figure 61: Ethnic restaurant/takeaway target groups, by attitudes towards ethnic restaurants, March 2010
                                                                                                                                                                                                            • Figure 62: Ethnic restaurant/takeaway target groups, by menu enticements, March 2010

                                                                                                                                                                                                        Companies Covered

                                                                                                                                                                                                        • Aldi Stores Ltd (UK & Ireland)
                                                                                                                                                                                                        • Asda Group Ltd
                                                                                                                                                                                                        • Bombay Bicycle Club
                                                                                                                                                                                                        • British Market Research Bureau (BMRB)
                                                                                                                                                                                                        • British Retail Consortium
                                                                                                                                                                                                        • British Sky Broadcasting Group plc (BSkyB)
                                                                                                                                                                                                        • Clapham House Group Plc
                                                                                                                                                                                                        • Co-operative Group
                                                                                                                                                                                                        • Cobra Beer
                                                                                                                                                                                                        • Council of Mortgage Lenders
                                                                                                                                                                                                        • Facebook, Inc.
                                                                                                                                                                                                        • Feng Sushi
                                                                                                                                                                                                        • Frankie & Benny's
                                                                                                                                                                                                        • Gfk NOP
                                                                                                                                                                                                        • Gourmet Burger Kitchen
                                                                                                                                                                                                        • Harlequin Restaurant Group Empire
                                                                                                                                                                                                        • Itsu
                                                                                                                                                                                                        • J. Sainsbury
                                                                                                                                                                                                        • JD Wetherspoon
                                                                                                                                                                                                        • Kantar Media
                                                                                                                                                                                                        • Lidl (UK)
                                                                                                                                                                                                        • Marine Stewardship Council
                                                                                                                                                                                                        • Marks & Spencer
                                                                                                                                                                                                        • Masala World
                                                                                                                                                                                                        • McDonald's U.S.A.
                                                                                                                                                                                                        • Miso Noodle Bar Ltd
                                                                                                                                                                                                        • mmO2 plc
                                                                                                                                                                                                        • PizzaExpress Limited
                                                                                                                                                                                                        • Pret A Manger
                                                                                                                                                                                                        • Starbucks Coffee Company UK Ltd
                                                                                                                                                                                                        • T-Mobile (UK) Ltd
                                                                                                                                                                                                        • Taco Bell Corp.
                                                                                                                                                                                                        • Tesco Plc
                                                                                                                                                                                                        • Twitter, Inc.
                                                                                                                                                                                                        • Virgin Media Ltd
                                                                                                                                                                                                        • Virgin Mobile
                                                                                                                                                                                                        • Vodafone Group Plc (UK)
                                                                                                                                                                                                        • Wagamama Ltd
                                                                                                                                                                                                        • Waitrose
                                                                                                                                                                                                        • Wm Morrison Supermarkets
                                                                                                                                                                                                        • YouTube, Inc.

                                                                                                                                                                                                        Ethnic Restaurants and Takeaways - UK - August 2010

                                                                                                                                                                                                        £1,995.00 (Excl.Tax)