Ethnic Restaurants and Takeaways - UK - February 2015
“Whilst online ordering and the expansion of large chains should boost growth in the sector, operators must do more to improve on the market’s Achilles heel; a low perception of value for money.”
– Richard Ford, Senior Food and Drink Analyst
This report looks at the following areas:
- Ethnic restaurants and takeaways suffer from a poor value-for-money image
- Growth of online ordering services means takeaway market is better placed for growth than the eat-in sector
- Various operators look to expand on national scale
The UK ethnic restaurant and takeaway market offers a diverse range of cuisines, from Chinese to Caribbean, with the market made up of numerous independent operators as well as large chains; its elasticity in absorbing new and fusion cuisines (such as Japanese/Peruvian Nikkei) means it is well placed to meet changing consumer preferences.
Usage of ethnic restaurants is high, with 81% having ever ordered home delivery or takeaway from an ethnic restaurant and 79% having eaten in one, the former also being used more frequently. Whilst Chinese followed by Indian remain the most popular cuisines, Caribbean and Malaysian spark the greatest interest in trial amongst those who have not eaten them.
Market growth has been slow in recent years as consumers have been cautious in their spending but growth is expected to accelerate over 2014-19, a beneficiary of the forecast growth in real incomes. To make the most of this opportunity, individual operators must promote their authenticity and at the same time address poor perceptions of value for money and freshness.
This report includes ethnic restaurants and takeaways specialising in any cuisines outside Europe, Russia, Australasia and North America.
The following definitions apply to the various cuisines referred to in this report:
Chinese: Peking, Cantonese and other Chinese variations
Tex-Mex: a blend of Mexican and Texan food culture eg fajitas
Caribbean includes cuisine from Jamaica as well as other Caribbean islands
North African: includes, for example, Moroccan and Algerian cuisine
Other African food includes cuisine from all other African countries other than in North Africa, such as Nigerian or Ghanaian
Middle Eastern food refers to all food from countries in the Middle Eastern region, such as the Emirates, Israel, Lebanon and Turkey
South American cuisine includes cuisine from all countries on the continent such as Brazil.
Excluded from this report are:
all ethnic ready meals and food products bought through retail channels, eg supermarkets
ethnic meals bought in non-specialist ethnic restaurants, eg pubs, hotels, sandwich shops etc
all European and North American foods, with the exception of Tex-Mex.
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