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Ethnic Restaurants and Takeaways - UK - March 2013

“Operators looking to leverage consumers’ significant interest in niche cuisine types such as Malaysian, South American, Caribbean, Indonesian and North African should ensure that they are offering clear advice and assistance to consumers as to what the cuisine type is, how they should order it and when they should visit: a quarter of ethnic restaurant/takeaway diners state that they would try new/different ethnic venues if they knew more about the cuisine.”

– Helena Spicer – Senior Foodservice Analyst

Some questions answered in this report include:

  • How can ethnic restaurants/takeaways lesson their vulnerability to consumer cutbacks?
  • What can ethnic restaurants/takeaways learn from retail innovation?
  • How can new flavour trends be effectively brought to market?
  • How can non-specialist foodservice operators capitalise on the growth in interest in ethnic cuisine?

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Table of contents

  1. Introduction

      • Definition
        • Abbreviations
        • Executive Summary

            • The market
              • Figure 1: UK ethnic restaurant/takeaway market size and forecast, 2007-17
            • Market factors
              • Companies, brands and innovation
                • Companies and products
                  • Figure 2: Selected ethnic restaurant/takeaway chains, by outlet numbers, 2010-12
                • Who’s innovating?
                  • The consumer
                    • Frequency of visiting ethnic restaurants/takeaways
                      • Figure 3: Frequency of visiting ethnic restaurants/takeaways, November 2012
                    • Reasons for visiting ethnic restaurants/takeaways
                      • Figure 4: Reasons for visiting an ethnic restaurant/takeaway, November 2012
                    • Use of and interest in ethnic restaurants/takeaways
                      • Figure 5: Use of and interest in ethnic restaurants/takeaways, November 2012
                    • Factors influencing ethnic restaurant choice
                      • Figure 6: Factors influencing which ethnic restaurants diners visit, November 2012
                    • Attitudes towards ethnic restaurants/takeaways
                      • Figure 7: Attitudes towards ethnic restaurants/takeaways, November 2012
                    • What we think
                    • Issues in the Market

                        • How can ethnic restaurants/takeaways lesson their vulnerability to consumer cutbacks?
                          • What can ethnic restaurants/takeaways learn from retail innovation?
                            • How can new flavour trends be effectively brought to market?
                              • How can non-specialist foodservice operators capitalise on the growth in interest in ethnic cuisine?
                              • Trend Application

                                  • A holiday on the high street
                                    • Targeting young diners with shorter menus and faster service formats
                                      • Using health trends to capitalise on all-day dining opportunities
                                      • Market Drivers

                                        • Key points
                                          • Consumer confidence is improving marginally but a cautious approach to spending lingers
                                            • Figure 8: Trends in how respondents would describe their financial situation, by healthy status, February 2009-February 2013
                                            • Figure 9: GfK NOP Consumer Confidence Index, monthly, 2007-13
                                            • Figure 10: Consumer spending priorities (after bills), February 2010- February 2013
                                          • Mexican restaurants use entertainment to reduce their vulnerability to cutbacks
                                            • Figure 11: Agreement with the selected life style statements, by types of restaurants visited in the last three months, 2012
                                          • Communal dining opportunities
                                            • Figure 12: UK households, by size, 2007-17
                                          • Special occasion dining venues should appeal to Britain’s aging population
                                            • Figure 13: Trends in the age structure of the UK population, 2007-17
                                          • Moving away from the ‘jack of all trades, master of none’ approach
                                            • Horsemeat scandal results in greater demand for transparency and British food
                                              • Skills gap
                                              • Competitive Context – In and Out of Home

                                                • Key points
                                                  • Out of home
                                                    • Figure 14: Percentage-point change in types of restaurants visited in the last three months, by descending usage, 2010-12
                                                  • In home
                                                    • Figure 15: Percentage-point change in types of cooking sauces used, in descending order of usage, 2008-12
                                                  • Street food vendors stay ahead of retail with new products and cuisines
                                                    • Figure 16: Percentage-point change in varieties of ready meals used, in descending order of usage, 2008-12
                                                  • Ethnic food in retail develops portability and health
                                                    • Demand for ethnic snacks
                                                      • Restaurants expand retail ranges
                                                        • Retail examples suggest potential for ethnic restaurants to appeal more directly to families
                                                        • Who’s Innovating?

                                                          • Key points
                                                            • Tailored formats and explicit positioning
                                                              • High footfall areas
                                                                • Well-defined formats
                                                                  • Bringing specialism to the fore
                                                                    • Technology updates
                                                                      • Website functionality
                                                                        • Regular engagement and immediate interaction
                                                                        • Market Size and Forecast

                                                                          • Key points
                                                                            • Total market size and forecast
                                                                              • Figure 17: UK ethnic restaurant/takeaway market size and forecast, 2007-17
                                                                              • Figure 18: UK ethnic restaurant/takeaway market size and forecast, 2007-17
                                                                            • Market segmentation
                                                                              • Figure 19: UK ethnic restaurant market size and forecast, 2007-17
                                                                              • Figure 20: UK ethnic takeaway market size and forecast, 2007-17
                                                                            • Forecast methodology
                                                                            • Companies and Products

                                                                              • Key points
                                                                                • Indian – Sector overview
                                                                                  • Figure 21: Selected Indian restaurant/takeaway chains, by outlet numbers, 2010-12
                                                                                • Chinese – Sector overview
                                                                                  • Figure 22: Selected Chinese restaurant/takeaway chains, by outlet numbers, 2010-12
                                                                                  • Figure 23: Ping Pong Limited, financial performance, 2010-12
                                                                                • Japanese – Sector overview
                                                                                  • Figure 24: Selected Japanese restaurant/takeaway chains, by outlet numbers, 2010-12
                                                                                • YO! Sushi
                                                                                  • Figure 25: Yo! Sushi UK, Financial Performance, 2009-11
                                                                                • Itsu
                                                                                  • Figure 26: Itsu UK, Financial Performance, 2009-11
                                                                                • Wasabi
                                                                                  • Figure 27: Wasabi Limited, Financial Performance, 2010-11
                                                                                • Abokado
                                                                                  • Other Asian – Sector overview
                                                                                    • Figure 28: Selected other Asian restaurant/takeaway chains, by outlet numbers, 2010-11
                                                                                  • Pan Asian buffets
                                                                                    • Focus on gaining market share
                                                                                      • Wagamama
                                                                                        • Figure 29: Key financials for Wagamama Limited, 2009/10-11/12
                                                                                      • Pho
                                                                                        • South American/Mexican – Sector overview
                                                                                          • Figure 30: Selected South American/Mexican restaurant/takeaway chains, by outlet numbers, 2010-11
                                                                                        • Chiquito
                                                                                          • Chimichanga
                                                                                            • Las Iguanas
                                                                                              • Figure 31: Las Iguanas Limited, financial performance, 2009/10 -2011/12
                                                                                            • Wahaca
                                                                                            • Frequency of Visiting Ethnic Restaurants/Takeaways

                                                                                              • Key points
                                                                                                • Frequency of visiting ethnic restaurants/takeaways
                                                                                                  • Figure 32: Frequency of visiting ethnic restaurants/takeaways, November 2012
                                                                                                  • Figure 33: Frequency of visiting ethnic restaurants/takeaways, February-November 2012
                                                                                                • Mixed fortunes in terms of ethnic food consumption out of home
                                                                                                  • Figure 34: Indian, Chinese and Thai food – average grams purchased per person per week, out of home in the UK, 2001/02-11
                                                                                                  • Figure 35: Indian, Chinese and Thai food – average grams purchased per person per week out of home in the UK, by region, 2010 and 2011
                                                                                                  • Figure 36: Pizza – average grams purchased per person per week out of home in the UK, by selected regions, 2001/02-11
                                                                                              • Reasons for Visiting Ethnic Restaurants/Takeaways

                                                                                                • Key points
                                                                                                  • Specific targeting could help drive the market forward
                                                                                                    • Figure 37: Reasons for visiting an ethnic restaurant/takeaway, November 2012
                                                                                                  • Are ethnic restaurants missing out on an opportunity to target those looking for a regular treat?
                                                                                                    • Using events to drive footfall
                                                                                                      • Promotional deals are currently a more effective footfall driver for takeaways/home deliveries than ethnic restaurants
                                                                                                      • Use of and Interest in Ethnic Restaurants/Takeaways

                                                                                                        • Key points
                                                                                                          • Significant future demand for niche ethnic cuisine types such as Malaysian and South American
                                                                                                            • Figure 38: Use of and interest in ethnic restaurants/takeaways, November 2012
                                                                                                          • Fusion dishes and menus can support familiarity with new ingredients and cuisine
                                                                                                            • Chinese (Cantonese/Peking)
                                                                                                              • Indian (Tandoori/Balti)
                                                                                                                • Mexican (eg fajitas, burritos)
                                                                                                                  • Thai
                                                                                                                    • Middle Eastern (eg Turkish, Lebanese etc)
                                                                                                                      • Japanese (including sushi)
                                                                                                                        • Caribbean
                                                                                                                          • North African (eg Moroccan)
                                                                                                                            • Malaysian
                                                                                                                              • South American (eg Brazilian, Argentinian)
                                                                                                                                • Vietnamese
                                                                                                                                  • Korean
                                                                                                                                    • Indonesian
                                                                                                                                    • Factors Influencing Ethnic Restaurant Choice

                                                                                                                                      • Key points
                                                                                                                                        • Authenticity and word-of-mouth recommendations are key drivers
                                                                                                                                          • Figure 39: Factors influencing which ethnic restaurants diners visit, November 2012
                                                                                                                                        • Low price versus price promotions
                                                                                                                                        • Attitudes towards Ethnic Restaurants/Takeaways

                                                                                                                                          • Key points
                                                                                                                                            • Balancing demand for authenticity and guidance/assurances
                                                                                                                                              • Figure 40: Attitudes towards ethnic restaurants/takeaways, November 2012
                                                                                                                                            • Evolution of ethnic buffet concepts
                                                                                                                                              • A quarter of ethnic restaurant/takeaway diners buy supermarket versions instead
                                                                                                                                                • Opportunities for thalis and small plates
                                                                                                                                                  • Dessert expansion
                                                                                                                                                    • Opportunity for more concepts using ethnic flavours in British dishes
                                                                                                                                                      • Leveraging healthy eating trends to appeal to more day parts
                                                                                                                                                        • An increasingly visual marketplace
                                                                                                                                                          • CHAID analysis – Ethnic Restaurants and Takeaways – March 2013
                                                                                                                                                            • Methodology
                                                                                                                                                              • ‘Experience’ of eating out should be leveraged to compete with supermarket options
                                                                                                                                                                • Figure 41: Ethnic Restaurants and Takeaways – CHAID – Tree output, March 2013
                                                                                                                                                                • Figure 42: Ethnic Restaurants and Takeaways – CHAID – Table output, March 2013
                                                                                                                                                            • Appendix – Market Drivers

                                                                                                                                                                • Figure 43: Trends in how respondents would describe their financial situation, February 2009-February 2013
                                                                                                                                                                • Figure 44: Consumer spending priorities (after bills), February 2010-February 2013
                                                                                                                                                            • Appendix – Market Size and Forecast

                                                                                                                                                                • Figure 45: UK ethnic restaurant/takeaway market size and forecast, 2007-17
                                                                                                                                                                • Figure 46: UK ethnic restaurant/takeaway market size and forecast, 2007-17
                                                                                                                                                                • Figure 47: Best- and worst-case forecasts for UK ethnic restaurant/takeaway market, 2012-17
                                                                                                                                                                • Figure 48: UK ethnic restaurant market size and forecast, 2007-17
                                                                                                                                                                • Figure 49: Best- and worst-case forecasts for UK ethnic restaurant, 2012-17
                                                                                                                                                                • Figure 50: UK ethnic takeaway market size and forecast, 2007-17
                                                                                                                                                                • Figure 51: Best- and worst-case forecasts for UK ethnic takeaway, 2012-17
                                                                                                                                                            • Appendix – Frequency of Visiting Ethnic Restaurants/Takeaways

                                                                                                                                                                • Figure 52: Frequency of visiting ethnic restaurants/takeaways, November 2012
                                                                                                                                                                • Figure 53: Frequency of visiting ethnic restaurant for a sit-down meal, by demographics, November 2012
                                                                                                                                                                • Figure 54: Frequency of visiting ethnic ordered takeaway/home delivery, by demographics, November 2012
                                                                                                                                                                • Figure 55: Frequency of visiting ethnic ordered takeaway/home delivery, by demographics, November 2012 (continued)
                                                                                                                                                                • Figure 56: Use of ethnic restaurants/takeaways, by frequency of visiting takeaways, November 2012
                                                                                                                                                                • Figure 57: Use of ethnic restaurants/takeaways, by frequency of visiting takeaways, November 2012 (continued)
                                                                                                                                                                • Figure 58: Use of ethnic restaurants/takeaways, by frequency of visiting ethnic restaurants, November 2012
                                                                                                                                                                • Figure 59: Factors influencing which ethnic restaurants diners visit, by frequency of visiting ethnic restaurants, November 2012
                                                                                                                                                                • Figure 60: Attitudes towards ethnic restaurants/takeaways, by frequency of visiting takeaways, November 2012
                                                                                                                                                                • Figure 61: Attitudes towards ethnic restaurants/takeaways, by frequency of visiting takeaways, November 2012 (continued)
                                                                                                                                                                • Figure 62: Attitudes towards ethnic restaurants/takeaways, by frequency of visiting ethnic restaurants, November 2012
                                                                                                                                                            • Appendix – Reasons for Visiting Ethnic Restaurants/Takeaways

                                                                                                                                                                • Figure 63: Reasons for visiting an ethnic restaurant/takeaway, November 2012
                                                                                                                                                                • Figure 64: Most popular reasons for visiting an ethnic restaurant, by demographics, November 2012
                                                                                                                                                                • Figure 65: Next most popular reasons for visiting an ethnic restaurant, by demographics, November 2012
                                                                                                                                                                • Figure 66: Most popular reasons for ordering a takeaway, by demographics, November 2012
                                                                                                                                                                • Figure 67: Next most popular reasons for ordering a takeaway, by demographics, November 2012
                                                                                                                                                                • Figure 68: Factors influencing which ethnic restaurants diners visit, by most popular reasons for visiting an ethnic restaurant, November 2012
                                                                                                                                                                • Figure 69: Factors influencing which ethnic restaurants diners visit, by next most popular reasons for visiting an ethnic restaurant, November 2012
                                                                                                                                                                • Figure 70: Attitudes towards ethnic restaurants/takeaways, by most popular reasons for visiting an ethnic restaurant, November 2012
                                                                                                                                                                • Figure 71: Attitudes towards ethnic restaurants/takeaways, by next most popular reasons for visiting an ethnic restaurant, November 2012
                                                                                                                                                                • Figure 72: Attitudes towards ethnic restaurants/takeaways, by most popular reasons for ordering a takeaway, November 2012
                                                                                                                                                                • Figure 73: Attitudes towards ethnic restaurants/takeaways, by next most popular reasons for ordering a takeaway, November 2012
                                                                                                                                                                • Figure 74: Reasons for visiting an ethnic restaurant, by most popular ethnic restaurants/takeaways, November 2012
                                                                                                                                                                • Figure 75: Reasons for visiting an ethnic restaurant, by next most popular ethnic restaurants/takeaways, November 2012
                                                                                                                                                                • Figure 76: Reasons for visiting an ethnic restaurant, by other ethnic restaurants/takeaways, November 2012
                                                                                                                                                                • Figure 77: Reasons for ordering a takeaway, by most popular ethnic restaurants/takeaways, November 2012
                                                                                                                                                                • Figure 78: Reasons for ordering a takeaway, by next most popular ethnic restaurants/takeaways, November 2012
                                                                                                                                                                • Figure 79: Reasons for ordering a takeaway, by other ethnic restaurants/takeaways, November 2012
                                                                                                                                                            • Appendix – Use of and Interest in Ethnic Restaurants/ Takeaways

                                                                                                                                                                • Figure 80: Use of and interest in ethnic restaurants/takeaways, November 2012
                                                                                                                                                                • Figure 81: Use of and interest in Chinese and Indian restaurants/takeaways, by demographics, November 2012
                                                                                                                                                                • Figure 82: Use of and interest in Thai and middle eastern restaurants/takeaways, by demographics, November 2012
                                                                                                                                                                • Figure 83: Use of and interest in Mexican/Tex-Mex and Japanese restaurants/takeaways, by demographics, November 2012
                                                                                                                                                                • Figure 84: Use of and interest in Korean and Caribbean restaurants/takeaways, by demographics, November 2012
                                                                                                                                                                • Figure 85: Use of and interest in Malaysian and North African restaurants/takeaways, by demographics, November 2012
                                                                                                                                                                • Figure 86: Use of and interest in Vietnamese and Indonesian restaurants/takeaways, by demographics, November 2012
                                                                                                                                                                • Figure 87: Use of and interest in South American restaurants/takeaways, by demographics, November 2012
                                                                                                                                                                • Figure 88: Factors influencing which ethnic restaurants diners visit, by most popular ethnic restaurants/takeaways, November 2012
                                                                                                                                                                • Figure 89: Factors influencing which ethnic restaurants diners visit, by next most popular ethnic restaurants/takeaways, November 2012
                                                                                                                                                                • Figure 90: Factors influencing which ethnic restaurants diners visit, by other ethnic restaurants/takeaways, November 2012
                                                                                                                                                                • Figure 91: Attitudes towards ethnic restaurants/takeaways, by most popular ethnic restaurants/takeaways, November 2012
                                                                                                                                                                • Figure 92: Attitudes towards ethnic restaurants/takeaways, by next most popular ethnic restaurants/takeaways, November 2012
                                                                                                                                                                • Figure 93: Attitudes towards ethnic restaurants/takeaways, by other ethnic restaurants/takeaways, November 2012
                                                                                                                                                                • Figure 94: Frequency of visiting ethnic restaurants, by most popular ethnic restaurants/takeaways, November 2012
                                                                                                                                                                • Figure 95: Frequency of visiting ethnic restaurants, by next most popular ethnic restaurants/takeaways, November 2012
                                                                                                                                                                • Figure 96: Frequency of visiting ethnic restaurants, by other ethnic restaurants/takeaways, November 2012
                                                                                                                                                                • Figure 97: Frequency of visiting takeaways, by most popular ethnic restaurants/takeaways, November 2012
                                                                                                                                                                • Figure 98: Frequency of visiting takeaways, by next most popular ethnic restaurants/takeaways, November 2012
                                                                                                                                                                • Figure 99: Frequency of visiting takeaways, by other ethnic restaurants/takeaways, November 2012
                                                                                                                                                            • Appendix – Factors Influencing Ethnic Restaurant Choice

                                                                                                                                                                • Figure 100: Factors influencing which ethnic restaurants diners visit, November 2012
                                                                                                                                                                • Figure 101: Most popular factors influencing which ethnic restaurants diners visit, by demographics, November 2012
                                                                                                                                                                • Figure 102: Next most popular factors influencing which ethnic restaurants diners visit, by demographics, November 2012
                                                                                                                                                                • Figure 103: Factors influencing which ethnic restaurants diners visit, by most popular factors influencing which ethnic restaurants diners visit, November 2012
                                                                                                                                                                • Figure 104: Factors influencing which ethnic restaurants diners visit, by next most popular factors influencing which ethnic restaurants diners visit, November 2012
                                                                                                                                                                • Figure 105: Attitudes towards ethnic restaurants/takeaways, by most popular factors influencing which ethnic restaurants diners visit, November 2012
                                                                                                                                                                • Figure 106: Attitudes towards ethnic restaurants/takeaways, by next most popular factors influencing which ethnic restaurants diners visit, November 2012
                                                                                                                                                                • Figure 107: Frequency of visiting ethnic restaurants, by most popular factors influencing which ethnic restaurants diners visit, November 2012
                                                                                                                                                                • Figure 108: Frequency of visiting ethnic restaurants, by next most popular factors influencing which ethnic restaurants diners visit, November 2012
                                                                                                                                                            • Appendix – Attitudes towards Ethnic Restaurants/Takeaways

                                                                                                                                                                • Figure 109: Attitudes towards ethnic restaurants/takeaways, November 2012
                                                                                                                                                                • Figure 110: Most popular attitudes towards ethnic restaurants/takeaways, by demographics, November 2012
                                                                                                                                                                • Figure 111: Next most popular attitudes towards ethnic restaurants/takeaways, by demographics, November 2012
                                                                                                                                                                • Figure 112: Other attitudes towards ethnic restaurants/takeaways, by demographics, November 2012
                                                                                                                                                                • Figure 113: Attitudes towards ethnic restaurants/takeaways, by most popular attitudes towards ethnic restaurants/takeaways, November 2012
                                                                                                                                                                • Figure 114: Attitudes towards ethnic restaurants/takeaways, by next most popular attitudes towards ethnic restaurants/takeaways, November 2012
                                                                                                                                                                • Figure 115: Attitudes towards ethnic restaurants/takeaways, by other attitudes towards ethnic restaurants/takeaways, November 2012
                                                                                                                                                                • Figure 116: Factors influencing which ethnic restaurants diners visit, by most popular attitudes towards ethnic restaurants/takeaways, November 2012
                                                                                                                                                                • Figure 117: Factors influencing which ethnic restaurants diners visit, by next most popular attitudes towards ethnic restaurants/takeaways, November 2012
                                                                                                                                                                • Figure 118: Use of ethnic restaurants/takeaways, by most popular attitudes towards ethnic restaurants/takeaways, November 2012
                                                                                                                                                                • Figure 119: Use of ethnic restaurants/takeaways, by next most popular attitudes towards ethnic restaurants/takeaways, November 2012
                                                                                                                                                                • Figure 120: Use of ethnic restaurants/takeaways, by other attitudes towards ethnic restaurants/takeaways, November 2012
                                                                                                                                                                • Figure 121: Reasons for visiting an ethnic restaurant, by most popular attitudes towards ethnic restaurants/takeaways, November 2012
                                                                                                                                                                • Figure 122: Reasons for visiting an ethnic restaurant, by next most popular attitudes towards ethnic restaurants/takeaways, November 2012
                                                                                                                                                                • Figure 123: Reasons for ordering a takeaway, by most popular attitudes towards ethnic restaurants/takeaways, November 2012
                                                                                                                                                                • Figure 124: Reasons for ordering a takeaway, by next most popular attitudes towards ethnic restaurants/takeaways, November 2012
                                                                                                                                                                • Figure 125: Reasons for ordering a takeaway, by other attitudes towards ethnic restaurants/takeaways, November 2012
                                                                                                                                                                • Figure 126: Frequency of visiting ethnic restaurants, by most popular attitudes towards ethnic restaurants/takeaways, November 2012
                                                                                                                                                                • Figure 127: Frequency of visiting ethnic restaurants, by next most popular attitudes towards ethnic restaurants/takeaways, November 2012
                                                                                                                                                                • Figure 128: Frequency of visiting ethnic restaurants, by other attitudes towards ethnic restaurants/takeaways, November 2012
                                                                                                                                                                • Figure 129: Frequency of visiting takeaways, by most popular attitudes towards ethnic restaurants/takeaways, November 2012
                                                                                                                                                                • Figure 130: Frequency of visiting takeaways, by next most popular attitudes towards ethnic restaurants/takeaways, November 2012
                                                                                                                                                                • Figure 131: Frequency of visiting takeaways, by other attitudes towards ethnic restaurants/takeaways, November 2012

                                                                                                                                                            Companies Covered

                                                                                                                                                            • Bombay Bicycle Club
                                                                                                                                                            • Chipotle Mexican Grill Inc.
                                                                                                                                                            • Chiquito
                                                                                                                                                            • Dim T
                                                                                                                                                            • Facebook, Inc.
                                                                                                                                                            • Gondola Holdings PLC
                                                                                                                                                            • Greggs Plc
                                                                                                                                                            • Harlequin Restaurant Group Empire
                                                                                                                                                            • Itsu
                                                                                                                                                            • Prezzo PLC
                                                                                                                                                            • Royal Bank of Scotland Group plc
                                                                                                                                                            • Selfridges Retail Ltd
                                                                                                                                                            • Starbucks Coffee Company UK Ltd
                                                                                                                                                            • Sustainable Restaurant Association
                                                                                                                                                            • Taco Bell Corp.
                                                                                                                                                            • The Restaurant Group plc
                                                                                                                                                            • Twitter, Inc.
                                                                                                                                                            • Wagamama Ltd

                                                                                                                                                            Ethnic Restaurants and Takeaways - UK - March 2013

                                                                                                                                                            £1,995.00 (Excl.Tax)