European MICE Industry (The) - October 2012
This report reviews current and projected developments in the European meetings, incentives, conferences and exhibitions (MICE) sector. Following a review of current and forecasted trends in economic growth, exchange rates and spending on business travel, the MICE markets of the six European countries with the highest expenditure on business travel forecasted for 2012 are reviewed, as well as international meetings and exhibitions in Europe. The final section of the report provides some insight into what to expect for the European MICE sector in the coming years.
While MICE is normally considered as a sub-segment of business travel, it can also involve a leisure component. For instance, in addition to trade attendees, the general public also flocks to trade fairs, such as the Geneva Motor Show (Salon international de l’automobile), the London Boat Show or the ITB (International Tourismus Börse) in Berlin, the world’s largest travel and tourism trade fair, which attracted a total of 172,132 visitors in March 2012, of which 113,006 were trade visitors.
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