European Retail Briefing - July 2013
With Fancy.com, a user-curated ‘catalogue’ website, raising funding and Facebook having extended Facebook Gifts to Europe, we take a look at consumer participation in s-commerce in the five largest European economies.
S-commerce or social commerce is usage of social media websites in the e-commerce process: it stretches from brand-engagement on social media to buying from brands or retailers through social networking sites.
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