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Evening Dining - UK - November 2009

  • Two-thirds of adults cook their evening meal from scratch. However, most draw upon a repertoire of meal options that includes take-aways and ready meals.
  • Manufacturers and retailers of convenience foods are failing to attract their share of older shoppers, with this group preferring to cook their evening meals from scratch.
  • Consumers who typically eat ready meals and takeaways in the evening are more likely to eat a larger meal at lunchtime and to work irregular hours. But this group spends more time cooking at the weekend: manufacturers and retailers could target this group by offering meal kits and promotions based around popular takeaway dishes to encourage them to cook more.
  • One in three men claims to do all the cooking, something not reflected by the media, food promotions or packaging.
  • Increasing numbers of single person households and older consumers present opportunities for both the food industry and public health bodies to stimulate their interest in food and cooking.
  • Men are more likely than women to eat out suggesting that it is a direct substitute for home cooking, an area where women remain more involved.

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Table of contents

  1. Issues in the Market

      • Key themes
        • Definition
          • Consumer research
            • Abbreviations
            • Future Opportunities

                • Home cooked and convenient?
                  • Let’s take out the boring bits
                    • Relax and unwind
                      • Cooking all the weekend long…
                        • ‘Tomorrow, you take the kids. I’m making soufflé’
                          • Preparing for the week ahead
                          • Market in Brief

                            • Home versus work
                              • ABC1s in the lead
                                • Eating out is still an option
                                  • The emphasis is on the evening
                                    • Shopping and planning
                                      • Do it yourself
                                        • Women still take the lead role
                                          • Eating together or alone
                                          • Internal Market Environment

                                            • Key points
                                              • Hearth and home
                                                • Figure 1: Trends in staying and entertaining at home, 2005-09
                                                • Figure 2: Staying in and entertaining at home, by gender and age, 2009
                                              • Flexitime and food
                                                • Figure 3: Trends in timing of main meal on weekdays, 2005-09
                                              • It’s a real balancing act
                                                • Time to eat healthily
                                                  • Figure 4: Trends in food and health, 2005-09
                                                • Breaking the snacking habit?
                                                  • Figure 5: Trends in snacking, 2005-09
                                                • Food preparation
                                                  • Figure 6: Trends in food preparation, 2005-09
                                              • Broader Market Environment

                                                • Key points
                                                  • Get fit not fat
                                                    • Figure 7: Projection of obesity prevalence among adults in England, by gender, 2003 and 2010
                                                  • Pressures on time
                                                    • Figure 8: Usual weekly hours of work, by gender, 2008/09*
                                                  • Shifting upmarket
                                                    • Figure 9: Changes in the socio-economic structure of the UK adult population, 2004-09 and 2009-14
                                                • Competitive Context

                                                  • Key points
                                                    • Interruption to ordinary services
                                                      • Figure 10: UK eating out market size and forecast, 2004-14
                                                    • Maintaining the habit
                                                      • Feeling the effects
                                                        • Figure 11: Meals eaten at a restaurant/café/pub etc in the past three months, April 2009
                                                      • The implications
                                                      • The Food Landscape

                                                        • Key points
                                                          • The attractions of convenience
                                                            • Figure 12: Consumption of selected convenience foods in the last 12 months, 2009
                                                            • Figure 13: Key demographic differences in consumption of selected convenience foods in the last 12 months, 2009
                                                          • Key selected market trends
                                                            • Figure 14: Selected market sectors, value sales at current prices, 2004-09
                                                          • How is this reflected in NPD?
                                                            • Figure 15: Top new product launches, by food category**, 2006-09
                                                          • And the health factor
                                                            • Figure 16: Top ten new product development claims in the food category**, 2006-09
                                                        • Channels to Market

                                                          • Key points
                                                            • Organisers in the majority
                                                              • Figure 17: Consumer food shopping habits, September 2009
                                                            • One day at a time
                                                              • Does a regular large shop mean consumers plan their meals in advance?
                                                                • Multiple choices
                                                                  • Figure 18: Convenience store sales as a percentage of all food store sales, 2004-09
                                                                • The new face of convenience stores
                                                                • The Evening Meal

                                                                  • Key points
                                                                    • Home cooking trumps the ready-made
                                                                      • Figure 19: Type of food eaten for the evening meal, September 2009
                                                                    • Traditional housekeeping
                                                                      • Let’s go out
                                                                        • Who does what
                                                                          • Figure 20: Key demographic differences in type of food eaten for the evening meal, September 2009
                                                                        • How meals relate to shopping…
                                                                          • Figure 21: Type of food eaten for the evening meal and food shopping habits, September 2009
                                                                        • …and how meals relate to eating habits
                                                                          • Figure 22: Types of food eaten for the evening meal and typical evening eating habits, September 2009
                                                                        • The cooks and the convenience eaters
                                                                          • The table versus the lap
                                                                            • Figure 23: Types of food eaten for the evening meal and typical evening eating habits – how meal eaten, September 2009
                                                                          • Repertoire analysis
                                                                            • Figure 24: Repertoire of types of food eaten for the evening meal, September 2009
                                                                            • Figure 25: Repertoire of types of food eaten for the evening meal and the type of food eaten, September 2009
                                                                        • Food Preparation and Consumption

                                                                          • Key points
                                                                            • Do traditional views still persist?
                                                                              • Figure 26: Agreement with statement ‘Men and women should share household responsibilities equally’, 2008-09
                                                                            • Sharing responsibilities in practice
                                                                              • Figure 27: Who prepares/cooks the evening meal in the household, September 2009
                                                                            • Gender important but does not rule
                                                                              • In their own words
                                                                                • Cooking for pleasure
                                                                                  • Sociable or solitary
                                                                                    • Figure 28: Who the evening meal is eaten with, September 2009
                                                                                  • Key variations
                                                                                    • Figure 29: Who the evening meal is eaten with, by age, socio-economic group and lifestage, September 2009
                                                                                  • The influence of other people
                                                                                    • Putting it into numbers
                                                                                      • Figure 30: Types of food eaten for the evening meal and who the meal is eaten with, September 2009
                                                                                    • Freedom or deprivation?
                                                                                    • Evening Eating Habits

                                                                                      • Key points
                                                                                        • No lingering at lunch
                                                                                          • Figure 31: Typical evening eating habits, September 2009
                                                                                        • Not much planning ahead
                                                                                          • Table versus lap
                                                                                            • Weekdays and the weekend
                                                                                              • In summary
                                                                                                • How it works out in the week
                                                                                                  • When Saturday comes
                                                                                                    • Why do we eat out?
                                                                                                      • Are consumers changing their habits?
                                                                                                        • Money isn’t everything
                                                                                                        • Target Groups

                                                                                                          • Key points
                                                                                                            • Targeting consumers another way
                                                                                                              • Group 1 – The Enthusiasts
                                                                                                                • Group 2 – The Routine Cooks
                                                                                                                  • Group 3 – The Pragmatic
                                                                                                                  • Appendix – Internal Market Environment

                                                                                                                      • Figure 32: Staying in and entertaining at home, by demographics, 2009
                                                                                                                      • Figure 33: Main meal eaten in the week, by demographics, 2009
                                                                                                                      • Figure 34: Snacking, by demographics, 2009
                                                                                                                      • Figure 35: Food preparation, by demographics, 2009
                                                                                                                      • Figure 36: Eating habits, by demographics, 2009
                                                                                                                  • Appendix – Broader Market Environment

                                                                                                                      • Figure 37: Changes in the UK population, by age, 2004-14
                                                                                                                      • Figure 38: Changes in UK household size, 2004-14
                                                                                                                  • Appendix – The Food Landscape

                                                                                                                      • Figure 39: Consumption of selected convenience foods in the last 12 months, by demographics, 2009
                                                                                                                      • Figure 40: Consumption of selected convenience foods in the last 12 months, by demographics, 2009
                                                                                                                  • Appendix – Channels to Market

                                                                                                                      • Figure 41: Consumer food shopping habits, by demographics, September 2009
                                                                                                                  • Appendix – The Evening Meal

                                                                                                                      • Figure 42: Most popular type of food eaten for the evening meal, by demographics, September 2009
                                                                                                                      • Figure 43: Next most popular type of food eaten for the evening meal, by demographics, September 2009
                                                                                                                      • Figure 44: Type of food eaten for the evening meal and food shopping habits, September 2009
                                                                                                                      • Figure 45: Types of food eaten for the evening meal and typical evening eating habits, September 2009
                                                                                                                      • Figure 46: Types of food eaten for the evening meal and typical evening eating habits – how meal eaten, September 2009
                                                                                                                      • Figure 47: Repertoire of types of food eaten for the evening meal, by demographics, September 2009
                                                                                                                      • Figure 48: Repertoire of what eaten for evening meal, by food shopping habits, September 2009
                                                                                                                      • Figure 49: Repertoire of what eaten for evening meal, by evening meal eaten with, September 2009
                                                                                                                      • Figure 50: Repertoire of what eaten for evening meal, by attitudes towards evening eating habits, September 2009
                                                                                                                      • Figure 51: Repertoire of what eaten for evening meal, by attitudes towards evening eating habits, September 2009
                                                                                                                  • Appendix – Food Preparation and Consumption

                                                                                                                      • Figure 52: Who prepares/cooks the evening meal in the household, by demographics, September 2009
                                                                                                                      • Figure 53: Agreement with statement ‘Men and women should share household responsibilities equally’, by demographics, 2009
                                                                                                                      • Figure 54: Who the evening meal is eaten with, by demographics, September 2009
                                                                                                                  • Appendix – Evening Eating Habits

                                                                                                                      • Figure 55: Most popular typical evening eating habits, by demographics, September 2009
                                                                                                                      • Figure 56: Next most popular typical evening eating habits, by demographics, September 2009
                                                                                                                  • Appendix – Target Groups

                                                                                                                      • Figure 57: Target groups, by demographics, September 2009
                                                                                                                      • Figure 58: Food shopping habits, by target groups, September 2009
                                                                                                                      • Figure 59: Attitudes towards evening eating habits, by target groups, September 2009
                                                                                                                      • Figure 60: What eaten for evening meal, by target groups, September 2009
                                                                                                                      • Figure 61: Repertoire of what eaten for evening meal, by target groups, September 2009
                                                                                                                      • Figure 62: Who evening meal eaten with, by target groups, September 2009

                                                                                                                  Companies Covered

                                                                                                                  • Albert Heijn (fascia) Netherlands
                                                                                                                  • Aldi Stores Ltd (UK & Ireland)
                                                                                                                  • Asda Group Ltd
                                                                                                                  • Barilla Holding S.p.A.
                                                                                                                  • Birds Eye Foods
                                                                                                                  • British Market Research Bureau (BMRB)
                                                                                                                  • Broadcasters' Audience Research Board Limited
                                                                                                                  • Burger King UK Ltd
                                                                                                                  • Cirio Del Monte Foods UK Ltd
                                                                                                                  • Co-operative Group
                                                                                                                  • Domino's Pizza UK & IRL, plc
                                                                                                                  • Dr Oetker
                                                                                                                  • Food Standards Agency
                                                                                                                  • Government Actuary's Department (GAD)
                                                                                                                  • Green & Black's Ltd
                                                                                                                  • HJ Heinz Company UK
                                                                                                                  • ITV plc
                                                                                                                  • J. Sainsbury
                                                                                                                  • Jamie Oliver
                                                                                                                  • Lidl (UK)
                                                                                                                  • LOVEFiLM International Ltd
                                                                                                                  • Marks & Spencer
                                                                                                                  • McCain Foods Limited
                                                                                                                  • McDonald's Restaurants Limited (UK)
                                                                                                                  • Napolina
                                                                                                                  • Netto Foodstores Ltd
                                                                                                                  • New Covent Garden Food Co
                                                                                                                  • Office for National Statistics
                                                                                                                  • Princes Foods
                                                                                                                  • Safeway Stores
                                                                                                                  • Spar UK Ltd
                                                                                                                  • Tesco Plc
                                                                                                                  • The Food Doctor Ltd
                                                                                                                  • Waitrose
                                                                                                                  • Warburtons
                                                                                                                  • Wm Morrison Supermarkets

                                                                                                                  Evening Dining - UK - November 2009

                                                                                                                  £1,995.00 (Excl.Tax)