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Exercise Trends - US - October 2014

“Exercise participation rates continue to be relatively stagnant in the US, despite an increase in obesity. Creating more customized programs, especially for the aging population, can help to increase likelihood of exercising. In addition, wearable fitness devices are a huge opportunity within the fitness landscape.”
– Emily Krol, Health and Wellness Analyst

This report discusses the following key topics:

  • Half of Americans still not exercising regularly
  • Aging population less likely to exercise
  • Obesity levels continue to increase in the US
  • Wearables are changing the exercise industry
Overall exercise rates among Americans have remained stagnant in recent years, despite a health crisis of obesity and diabetes in the US. Providing new and creative ways for people to fit exercise into their everyday lives will be most beneficial, especially to those who struggle with lack of time and motivation.
 
Overview:
 
  • Slightly more than half of Americans exercise regularly.
  • Demographics of exercisers.
  • Top exercise activities.
  • Reasons for exercising.
  • Usage of/interest in exercise tools.
  • Promote post-workout feelings.
  • Lack of time and motivation present challenges to regular exercise.
 
The challenge is to increase exercise rates among nonexercisers, helping them to overcome their key barriers such as lack of motivation and time. Positioning exercise as something people get to do, not have to do, or as a fun game is a way to do this. Another opportunity will be to create programs for the aging or obese populations, who typically require less strenuous routines.

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Table of contents

  1. Scope and Themes

    • What you need to know
      • Definition
        • Data sources
          • Consumer survey data
            • Abbreviations and terms
              • Abbreviations
                • Terms
                • Executive Summary

                  • Overview
                    • Slightly more than half of Americans exercise regularly
                      • Demographics of exercisers
                          • Figure 1: Participated in a regular exercise program, by demographics, January 2013-March 2014
                        • Top exercise activities
                          • Reasons for exercising
                            • Figure 2: Reasons for exercising, July 2014
                          • Usage of/interest in exercise tools
                            • Figure 3: Usage of and interest in exercise tools, July 2014
                          • Promote post-workout feelings
                            • Figure 4: Attitudes toward exercise, July 2014
                          • Lack of time and motivation present challenges to regular exercise
                            • Figure 5: Challenges to exercise, by exercise status, July 2014
                          • What we think
                          • Issues and Insights

                              • Half of Americans still not exercising regularly
                                • The issues
                                  • The implications
                                    • Aging population less likely to exercise
                                      • The issues
                                        • The implications
                                          • Obesity levels continue to increase in the US
                                            • The issues
                                              • The implications
                                                • Wearables are changing the exercise industry
                                                  • The issues
                                                    • The implications
                                                    • Trend Applications

                                                        • Trend: Slow It All Down
                                                          • Trend: Return to the Experts
                                                            • Trend: Second Skin
                                                            • Exercise Participation Rates and Factors Affecting Participation

                                                              • Key points
                                                                • Half of people still not exercising regularly
                                                                  • Figure 6: Exercise participation and frequency, February 2007-March 2014
                                                                • Demographic trends affect exercise participation rates
                                                                  • Aging population less likely to exercise regularly
                                                                    • Figure 7: Population by age, 2014-19, Exercise participation, by age, January 2013-March 2014
                                                                  • Growing non-White population more likely to exercise
                                                                    • Figure 8: Population by race and Hispanic origin, 2014-19, Exercise participation, by race/Hispanic origin, January 2013-March 2014
                                                                  • Declining household income makes regular exercise challenging
                                                                    • Figure 9: Median household income, in inflation-adjusted dollars, 2002-12
                                                                  • Obesity levels continue to increase
                                                                    • Figure 10: Prevalence of obesity by gender and age group, among adults age 20 and over, US 2011-12
                                                                    • Figure 11: Prevalence of obesity among children and adolescents aged 2-19, 1971-2012
                                                                  • Other factors affecting exercise participation rates
                                                                  • Health Club Innovations and Trends

                                                                      • Equinox
                                                                        • Figure 12: Equinox, “Equinox Made Me Do It,” Dec. 31, 2014
                                                                      • Planet Fitness
                                                                        • Figure 13: Planet Fitness, “Upsell”, April 2, 2014
                                                                        • Figure 14: Planet Fitness, “5 Million Thank Yous for 5 million members,” March 6, 2014
                                                                      • Curves + Jillian Michaels
                                                                          • Figure 15: Curves, “Curves workout with Jillian Michaels,” Dec. 26, 2013
                                                                        • Crunch
                                                                          • Other programs
                                                                            • CrossFit
                                                                              • HIIT
                                                                                • Restorative programs
                                                                                  • Barre and other studios
                                                                                  • Exercise Equipment/Accessories Innovations and Trends

                                                                                      • Apps
                                                                                          • Figure 16: Apple, “Strength,” June 4, 2014
                                                                                        • Technology
                                                                                          • Wearables
                                                                                            • Fitbit
                                                                                              • Figure 17: Fitbit, “Introducing Fitbit Flex Wireless Activity + Sleep Band,” April 17, 2013
                                                                                            • Equipment
                                                                                              • Beachbody
                                                                                                • Figure 18: P90X3, March 9, 2014
                                                                                            • Workout Length and Time Spent Exercising

                                                                                              • Key points
                                                                                                • Men work out more often, for longer
                                                                                                  • Figure 19: Workout length, by gender, July 2014
                                                                                                  • Figure 20: Exercise frequency, by gender, January 2013-March 2014
                                                                                                • Young adults exercise for longer, while older adults exercise more often
                                                                                                    • Figure 21: Workout length, by age, July 2014
                                                                                                    • Figure 22: Exercise frequency, by age, January 2013-March 2014
                                                                                                  • Affluence affords time to exercise
                                                                                                    • Figure 23: Workout length, by household income, July 2014
                                                                                                    • Figure 24: Exercise frequency, by household income, January 2013-March 2014
                                                                                                  • One third of Americans exercising more than a year ago
                                                                                                    • Figure 25: Exercise trends, by demographics, July 2014
                                                                                                • Exercise Location and Activity Participation

                                                                                                  • Key points
                                                                                                    • Most people exercise at home
                                                                                                      • Figure 26: Exercise location, January 2013-March 2014
                                                                                                    • Running/jogging increasing, but walking still tops the list
                                                                                                        • Figure 27: Exercise/fitness activities participated in p12m, February 2007-March 2014
                                                                                                      • Participation varies by age and gender
                                                                                                        • Figure 28: Exercise/fitness activities participated in p12m, by gender and age, January 2013-March 2014
                                                                                                      • Exercise seasonality
                                                                                                      • Reasons for Exercising

                                                                                                        • Key points
                                                                                                          • General health and wellness top reasons to exercise
                                                                                                            • Looking good important to female exercisers
                                                                                                              • Figure 29: Reasons for exercising, by gender and age, July 2014
                                                                                                            • Length of time varies by reason
                                                                                                              • Figure 30: Workout length, by reasons for exercising, July 2014
                                                                                                          • Usage of and Interest in Exercise Tools

                                                                                                            • Key points
                                                                                                              • Fitness classes used by female exercisers
                                                                                                                  • Figure 31: Usage of exercise tools, by gender and age, July 2014
                                                                                                                  • Figure 32: Interest in trying exercise tools, by gender and age, July 2014
                                                                                                                • Offline world shifting online
                                                                                                                  • Figure 33: Usage of interactive exercise tools, by gender and age, July 2014
                                                                                                                  • Figure 34: Interest in trying interactive exercise tools, by gender and age, July 2014
                                                                                                                • Technology impacting exercise trends
                                                                                                                    • Figure 35: Usage of tracking devices, by gender and age, July 2014
                                                                                                                    • Figure 36: Interest in trying tracking devices, by gender and age, July 2014
                                                                                                                • Information Sources

                                                                                                                  • Key points
                                                                                                                    • Online and social sources key for exercise information
                                                                                                                      • Professional sources more often cited by older exercisers
                                                                                                                        • Figure 37: Exercise information sources, by age, July 2014
                                                                                                                    • Attitudes toward Exercise

                                                                                                                      • Key points
                                                                                                                        • Exercise evokes positive feelings and a sense of accomplishment
                                                                                                                            • Figure 38: Attitudes toward exercise, by gender and age, July 2014
                                                                                                                          • Small changes can have a big impact
                                                                                                                            • Figure 39: Exercise behaviors, by gender and age, July 2014
                                                                                                                          • Shorter workouts in demand for busy people
                                                                                                                            • Figure 40: Interest in exercise, by gender and age, July 2014
                                                                                                                        • Exercise Challenges

                                                                                                                          • Key points
                                                                                                                            • Women struggle more with motivation, time
                                                                                                                                • Figure 41: Challenges to exercise, by gender and age, July 2014
                                                                                                                                • Figure 42: Struggles with exercise, by gender and age, July 2014
                                                                                                                              • Motivation key struggle for exercisers and nonexercisers
                                                                                                                                • Low-cost, inexpensive workouts appealing
                                                                                                                                    • Figure 43: Challenges to exercise, by exercise status, July 2014
                                                                                                                                • Spotlight on BMI

                                                                                                                                  • Key points
                                                                                                                                    • Overweight/obese struggle to exercise
                                                                                                                                      • Figure 44: Exercise trends, by BMI, July 2014
                                                                                                                                      • Figure 45: Workout length, by BMI, July 2014
                                                                                                                                    • Promote exercise as a fun activity
                                                                                                                                        • Figure 46: Reasons for exercising, by BMI, July 2014
                                                                                                                                      • Doctor primary source of information
                                                                                                                                        • Figure 47: Exercise information sources, by BMI, July 2014
                                                                                                                                      • Overweight/obese struggle with motivation
                                                                                                                                        • Figure 48: Challenges to exercise, by BMI, July 2014
                                                                                                                                    • Race and Hispanic Origin

                                                                                                                                      • Key points
                                                                                                                                        • Healthful rates of exercise among non-White respondents
                                                                                                                                          • Figure 49: Exercise trends, by race/Hispanic origin, July 2014
                                                                                                                                          • Figure 50: Workout length, by race/Hispanic origin, July 2014
                                                                                                                                          • Figure 51: Exercise frequency, by race/Hispanic origin, January 2013-March 2014
                                                                                                                                        • Team sports popular among Black and Hispanic consumers
                                                                                                                                          • Figure 52: Sports played p12m, by race/Hispanic origin, January 2013-March 2014
                                                                                                                                        • Hispanic exercisers cite not having enough time to exercise
                                                                                                                                          • Figure 53: Challenges to exercise, by race/Hispanic origin, July 2014
                                                                                                                                      • Appendix – Other Market Data

                                                                                                                                        • 2008 Physical Activity Guidelines for Americans
                                                                                                                                          • Prevalence of obesity by race and Hispanic origin
                                                                                                                                            • Figure 54: Prevalence of obesity by race and Hispanic origin, among adults age 20 and over, US 2011-12
                                                                                                                                        • Appendix – Other Useful Consumer Tables

                                                                                                                                          • Exercise participation
                                                                                                                                            • Figure 55: Participated in a regular exercise program, by demographics, January 2013-March 2014
                                                                                                                                          • Time spent exercising
                                                                                                                                            • Figure 56: Workout length, by gender and age, July 2014
                                                                                                                                            • Figure 57: Exercise trends, by social media usage, July 2014
                                                                                                                                          • Sports and activities participated in
                                                                                                                                            • Figure 58: Exercise/fitness activities participated in p12m, by gender, January 2013-March 2014
                                                                                                                                            • Figure 59: Exercise/fitness activities participated in p12m, by age, January 2013-March 2014
                                                                                                                                          • Reasons for exercising
                                                                                                                                            • Figure 60: Reasons for exercising, by gender, July 2014
                                                                                                                                            • Figure 61: Reasons for exercising, by age, July 2014
                                                                                                                                            • Figure 62: Reasons for exercising, by race/Hispanic origin, July 2014
                                                                                                                                          • Usage of and interest in exercise tools
                                                                                                                                            • Figure 63: Usage of and interest in exercise tools, July 2014
                                                                                                                                            • Figure 64: Interest in trying exercise tools, by BMI, July 2014
                                                                                                                                          • Information sources
                                                                                                                                            • Figure 65: Exercise information sources, by gender, July 2014
                                                                                                                                            • Figure 66: Exercise information sources, by gender and age, July 2014
                                                                                                                                          • Attitudes toward exercise
                                                                                                                                            • Figure 67: Attitudes toward exercise, by gender, July 2014
                                                                                                                                            • Figure 68: Attitudes toward exercise, by age, July 2014
                                                                                                                                            • Figure 69: Attitudes toward exercise, by BMI, July 2014
                                                                                                                                          • Attitudes toward healthful eating
                                                                                                                                            • Figure 70: Attitudes and opinions about diet, by race/Hispanic origin, January 2013-March 2014
                                                                                                                                          • Exercise challenges
                                                                                                                                            • Figure 71: Challenges to exercise – Nonexercisers, by age, July 2014
                                                                                                                                        • Appendix – Trade Associations

                                                                                                                                          Companies Covered

                                                                                                                                          • Curves International, Inc.
                                                                                                                                          • Equinox Fitness Club, Inc
                                                                                                                                          • International Health, Racquet & Sportsclub Association (IHRSA)
                                                                                                                                          • National Intramural-Recreational Sports Association
                                                                                                                                          • National Recreation and Park Association (NRPA)
                                                                                                                                          • National Strength & Conditioning Association (NSCA)

                                                                                                                                          Exercise Trends - US - October 2014

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