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Eyeglasses and Contact Lenses - US - September 2013

“The market of eyeglasses and contacts is highly competitive, and a few players account for the majority share. Additionally, changes in the way these products are bought and sold will impact the market. Opportunities for innovation exist to help players stand out from the competition and increase brand loyalty.”

– Emily Krol, Health and Wellness Analyst

Some questions answered in this report include:

  • Vision correction users looking to save money are shifting the retail landscape
  • The market is dominated by a few key players, making it harder for smaller entrants to compete
  • Higher interest in laser eye surgery will impact the market of eyeglasses and contact lenses
  • Manufacturers of glasses and contact lenses can grow market share by increasing purchase opportunities to those beyond just people who require vision correction.

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Table of contents

  1. Scope and Themes

    • What you need to know
      • Definition
        • Data sources
          • Sales data
            • The Vision Council retailer definitions
              • Consumer survey data
                • Abbreviations and terms
                  • Abbreviations
                    • Terms
                    • Executive Summary

                        • The market
                          • Figure 1: Total U.S. sales and fan chart forecast of eyeglasses and contact lenses, at current prices, 2008-18
                        • Usage of vision correction products is prevalent
                          • Figure 2: Population aged 18 or older, 2013 and 2018, usage of corrective vision products, by age, July 2013
                        • Market drivers
                          • Aging population
                            • Lower household income
                              • Increased usage of screens
                                • Segment snapshots
                                  • Retail share and growth
                                    • Competition from laser surgery
                                      • The consumer
                                        • Purchase influence
                                          • Figure 3: Purchase influence for corrective vision products, July 2013
                                        • Product interest
                                          • Figure 4: Interest in corrective vision products, July 2013
                                        • Attitudes toward glasses
                                          • Figure 5: Attitudes toward eyeglasses, by gender, July 2013
                                        • What we think
                                        • Issues and Insights

                                            • Vision correction users looking to save money are shifting the retail landscape
                                              • The issues
                                                • The implications
                                                  • The market is dominated by a few key players, making it harder for smaller entrants to compete
                                                    • The issues
                                                      • The implications
                                                        • Higher interest in laser eye surgery will impact the market of eyeglasses and contact lenses
                                                          • The issues
                                                            • The implications
                                                              • Manufacturers of glasses and contact lenses can grow market share by increasing purchase opportunities to those beyond just people who require vision correction.
                                                                • The issues
                                                                  • The implications
                                                                  • Trend Applications

                                                                      • Trend: Why Buy
                                                                        • Trend: Make it Mine
                                                                          • Mintel Futures: Old Gold
                                                                          • Market Size and Forecast

                                                                            • Key points
                                                                              • Sales of eyeglasses and contact lenses expected to continue upward
                                                                                • Sales and forecast of corrective vision products
                                                                                  • Figure 6: Total U.S. retail sales of eyeglasses, contact lenses, and eye/lens care products, at current prices, 2008-18
                                                                                  • Figure 7: Total U.S. retail sales of eyeglasses, contact lenses, and eye/lens care products, at inflation-adjusted prices, 2008-18
                                                                                • Fan chart forecast
                                                                                    • Figure 8: Total U.S. sales and fan chart forecast of eyeglasses and contact lenses, at current prices, 2008-18
                                                                                • Market Drivers

                                                                                  • Key points
                                                                                    • Demographics
                                                                                      • An aging population will fuel the need for eyeglasses
                                                                                        • Figure 9: U.S. population, by age, 2008-18
                                                                                      • Growth of non-white populations could bode well for the corrective vision market
                                                                                        • Figure 10: U.S. population, by race and Hispanic origin, 2008-18
                                                                                        • Figure 11: Usage of corrective vision products, by race/Hispanic origin, July 2013
                                                                                      • Lower incomes mean less money to spend on glasses and contacts
                                                                                        • Figure 12: Median household income, in inflation-adjusted dollars, 2001-11
                                                                                      • Vision insurance coverage allows more spending on eyewear
                                                                                        • Figure 13: Vision insurance coverage, by household income, July 2013
                                                                                      • Increased usage of screens
                                                                                        • Frequency of eye exam
                                                                                          • Additional trends will negatively affect the market for vision correction products
                                                                                          • Product Usage

                                                                                            • Key points
                                                                                              • Three quarters of population uses corrective vision
                                                                                                • Figure 14: Usage of corrective vision products, by gender and age, July 2013
                                                                                              • Usage of corrective vision remains stable
                                                                                                • Figure 15: Usage of prescription glasses/contact lenses, February 2008-March 2013
                                                                                              • Higher household incomes more likely to use corrective vision
                                                                                                  • Figure 16: Usage of corrective vision products, by household income, July 2013
                                                                                                • Types of glasses worn
                                                                                                  • Figure 17: Types of prescription eyeglasses worn, by age, January 2012-March 2013
                                                                                                • Types of contacts worn
                                                                                                  • Figure 18: Types of contacts worn, by age, January 2012-March 2013
                                                                                                • Product usage overlap
                                                                                                  • Figure 19: Usage of corrective vision products, by usage of corrective vision products, July 2013
                                                                                              • Competitive Context

                                                                                                    • Figure 20: Interest in laser eye surgery, July 2013
                                                                                                    • Figure 21: Attitudes toward laser eye surgery, by age, July 2013
                                                                                                    • Figure 22: Product Interest—Have not used, but interested in trying, by interest in laser eye surgery, July 2013
                                                                                                • Segment Performance

                                                                                                  • Key points
                                                                                                    • Sales of corrective vision products increasing
                                                                                                      • Sales of corrective vision products, by segment
                                                                                                        • Figure 23: Total U.S. retail sales of eyeglasses, contacts, and eye/lens care products, by segment, at current prices, 2011 and 2013
                                                                                                    • Segment Performance – Prescription Glasses

                                                                                                      • Key points
                                                                                                        • Sales of prescription glasses continue upward
                                                                                                          • Figure 24: Total U.S. retail sales and forecast of prescription eyeglasses, at current prices, 2008-13
                                                                                                      • Segment Performance – Contact Lenses

                                                                                                        • Key points
                                                                                                          • Market for contact lenses is growing
                                                                                                            • Figure 25: Total U.S. retail sales and forecast of contact lenses, at current prices, 2008-18
                                                                                                        • Segment Performance – Eye/Lens Care Products

                                                                                                          • Key points
                                                                                                            • More people wearing contact lenses boosts sales of eye/lens care products
                                                                                                              • Increase in allergy sufferers can aid market
                                                                                                                • Figure 26: Total U.S. retail sales and forecast of eye/lens care products, at current prices, 2008-18
                                                                                                                • Figure 27: Frequency of eye drops and eye wash (mean number of times used), by gender/age, January 2012-March 2013
                                                                                                            • Segment Performance – OTC Reading Glasses

                                                                                                              • Key points
                                                                                                                • Aging population helps to grow category of OTC reading glasses
                                                                                                                  • Figure 28: Total U.S. retail sales and forecast of OTC reading glasses, at current prices, 2008-18
                                                                                                              • Retail Channels

                                                                                                                • Key points
                                                                                                                  • Eyeglasses and contact lenses
                                                                                                                    • Sales at independents continue to thrive
                                                                                                                      • Figure 29: Total U.S. retail sales of corrective eyewear, by channel, at current prices, 2011-13
                                                                                                                    • Consumers seeking to save money boost sales at chain stores and supercenters
                                                                                                                      • Online sales are a potential threat to brick-and-mortar independents
                                                                                                                        • Figure 30: Sales of online corrective vision retailers, 2010 and 2011
                                                                                                                      • Innovations in drug store retailing help to boost sales at “other” channels
                                                                                                                        • Sales of corrective eyewear, by retail channel
                                                                                                                          • Figure 31: Total U.S. retail sales of corrective eyewear, by channel, at current prices, 2008-13
                                                                                                                          • Figure 32: Prescription eyeglass purchase location, February 2008-March 2013
                                                                                                                          • Figure 33: Contact Lens purchase location, February 2008-March 2013
                                                                                                                        • Eye/lens care products
                                                                                                                          • Sales of eye/lens care products, by retail channel
                                                                                                                            • Figure 34: Total U.S. retail sales of eye/lens care products, by channel, at current prices, 2008-13
                                                                                                                        • Leading Companies/Company Profiles

                                                                                                                          • Eyeglasses
                                                                                                                            • Luxottica Group
                                                                                                                              • Marchon Eyewear
                                                                                                                                • Safilo Group
                                                                                                                                  • Charmant Group
                                                                                                                                    • Marcolin
                                                                                                                                      • De Rigo
                                                                                                                                        • Silhouette International
                                                                                                                                          • Viva International
                                                                                                                                            • Warby Parker
                                                                                                                                              • Contact lenses
                                                                                                                                                • Alcon/CIBA Vision
                                                                                                                                                  • Johnson & Johnson
                                                                                                                                                    • CooperVision
                                                                                                                                                      • Bausch & Lomb
                                                                                                                                                      • Brand Share – Eye/Lens Care Products

                                                                                                                                                        • Key points
                                                                                                                                                          • Alcon Laboratories continues to dominate the market
                                                                                                                                                            • Biotrue increasing in sales
                                                                                                                                                              • Allergan Refresh products continue to outsell Visine
                                                                                                                                                                • Sales of private label brands
                                                                                                                                                                  • Figure 35: MULO sales of eye/lens care products, by leading companies, rolling 52 weeks 2012 and 2013
                                                                                                                                                                  • Figure 36: Brands of contact lens cleaning solution, by gender and age, January 2012-March 2013
                                                                                                                                                                  • Figure 37: Brands of eye drops and eye wash used, by age, January 2012-March 2013
                                                                                                                                                              • Innovations and Innovators

                                                                                                                                                                • Eye drops claim to have “natural tears”
                                                                                                                                                                  • Figure 38: Eye drop product introductions
                                                                                                                                                                • Private label brands
                                                                                                                                                                  • Figure 39: Private label new product introductions
                                                                                                                                                                • Hydrogen peroxide-based cleaning systems
                                                                                                                                                                  • Figure 40: Hydrogen peroxide-based product introductions
                                                                                                                                                                • Innovation in product formats
                                                                                                                                                                  • Figure 41: OCuSOFT Tears Again Advanced Eyelid Spray
                                                                                                                                                                • Innovations related to an increased usage of technology
                                                                                                                                                                  • Figure 42: 3Dfit promotional video
                                                                                                                                                                  • Figure 43: Computer glasses
                                                                                                                                                                • Glasses innovations
                                                                                                                                                                  • Contact lens innovations
                                                                                                                                                                  • Marketing Strategies

                                                                                                                                                                    • Overview
                                                                                                                                                                      • Strategy – celebrity spokesperson
                                                                                                                                                                        • Figure 44: Silhouette journal cover 2013
                                                                                                                                                                        • Figure 45: Shay Mitchell, Acuvue contest commercial, 2013
                                                                                                                                                                      • Strategy – addressing comfort
                                                                                                                                                                        • Figure 46: Acuvue Oasys print advertisement
                                                                                                                                                                        • Figure 47: Acuvue Oasys television advertisement, 2013
                                                                                                                                                                      • Strategy – making eyewear fashionable
                                                                                                                                                                        • Figure 48: Tom Ford eyewear ad, fall/winter 2013-14
                                                                                                                                                                        • Figure 49: Warby Parker television advertisement, 2013
                                                                                                                                                                      • Strategy – price promotions
                                                                                                                                                                        • Figure 50: JCPenney Optical print advertisement
                                                                                                                                                                    • Frequency of Eye Care

                                                                                                                                                                      • Key points
                                                                                                                                                                        • Increase purchase opportunities for prescription glasses
                                                                                                                                                                          • Bundle contact lenses with solution
                                                                                                                                                                            • Figure 51: Frequency of vision correction activities, July 2013
                                                                                                                                                                          • Older consumers get eye exams most often
                                                                                                                                                                            • Figure 52: Frequency of eye exam, by age, July 2013
                                                                                                                                                                          • Contact lens wearers get eye exam more often than glasses wearers
                                                                                                                                                                            • Figure 53: Frequency of eye exam, by usage of corrective vision products, July 2013
                                                                                                                                                                          • Younger prescription glasses wearers replace more often
                                                                                                                                                                            • Figure 54: Frequency of new prescription glasses purchases, by age, July 2013
                                                                                                                                                                          • Relationship of insurance and purchase frequency
                                                                                                                                                                            • Figure 55: Frequency purchase new prescription glasses, by vision insurance coverage, July 2013
                                                                                                                                                                        • Purchase Influence

                                                                                                                                                                          • Key points
                                                                                                                                                                            • A change in needs fuels most prescription eyeglass purchases
                                                                                                                                                                              • Younger prescription eyeglasses users influenced by cost and style
                                                                                                                                                                                • Figure 56: Purchase influence for prescription eyeglasses, by age, July 2013
                                                                                                                                                                              • Frequency of eye exams relates to eyeglass purchase influence
                                                                                                                                                                                • Figure 57: Prescription eyeglasses purchase influence, by frequency of eye exam, July 2013
                                                                                                                                                                              • Purchase influence of OTC reading glasses
                                                                                                                                                                                • Purchase influence of contact lenses
                                                                                                                                                                                  • Contact lens solution purchase influences
                                                                                                                                                                                    • Figure 58: Purchase influence for OTC reading glasses, contact lenses, and contact lens solution, July 2013
                                                                                                                                                                                • Product Interest

                                                                                                                                                                                  • Key points
                                                                                                                                                                                    • Digital eye strain, anti-reflective properties important
                                                                                                                                                                                      • Figure 59: Interest in glasses or lenses attributes, July 2013
                                                                                                                                                                                    • Glasses need to be ready for active users
                                                                                                                                                                                      • Figure 60: Interest in glasses attributes, July 2013
                                                                                                                                                                                    • Interest in contact lenses low
                                                                                                                                                                                      • Figure 61: Acuvue e-cards, 2013
                                                                                                                                                                                      • Figure 62: Interest in contact lenses, July 2013
                                                                                                                                                                                    • Sun protection
                                                                                                                                                                                      • Figure 63: Interest in sun clips, July 2013
                                                                                                                                                                                    • Contact lens wearers more likely to be interested in a variety of attributes
                                                                                                                                                                                      • Figure 64: Have not used, but interested in trying vision correction products, by usage of corrective vision products, July 2013
                                                                                                                                                                                  • Attitudes toward Eyeglasses

                                                                                                                                                                                    • Key points
                                                                                                                                                                                      • Consumers want to replace glasses, but cannot afford to
                                                                                                                                                                                        • Women more likely to be appearance driven
                                                                                                                                                                                          • Figure 65: Attitudes toward eyeglasses, by gender, July 2013
                                                                                                                                                                                        • Create ways for older glasses wearers to update more frequently
                                                                                                                                                                                          • Figure 66: Attitudes toward eyeglasses, by age, July 2013
                                                                                                                                                                                      • Attitudes toward Contacts

                                                                                                                                                                                        • Key points
                                                                                                                                                                                          • Comfort is a driving force when purchasing contacts
                                                                                                                                                                                            • Figure 67: Alcon Air Optix print advertisement
                                                                                                                                                                                            • Figure 68: Attitudes toward contact lenses, by gender, July 2013
                                                                                                                                                                                          • Make contact lens usage easier for younger consumers
                                                                                                                                                                                            • Figure 69: Attitudes toward contact lenses, by age, July 2013
                                                                                                                                                                                            • Figure 70: Attitudes toward purchasing corrective vision, by age, July 2013
                                                                                                                                                                                          • Those with vision insurance more likely to prefer eye doctor
                                                                                                                                                                                            • Figure 71: Attitudes toward purchasing corrective vision, by vision insurance coverage, July 2013
                                                                                                                                                                                          • Contact lens wearers prefer eye doctors
                                                                                                                                                                                            • Figure 72: Attitudes toward purchasing corrective vision, by vision insurance coverage, July 2013
                                                                                                                                                                                        • Appendix – Other Useful Consumer Tables

                                                                                                                                                                                            • Corrective vision usage
                                                                                                                                                                                              • Figure 73: Usage of corrective vision products, by gender, July 2013
                                                                                                                                                                                              • Figure 74: Usage of corrective vision products, by age, July 2013
                                                                                                                                                                                              • Figure 75: Usage of corrective vision products, by vision insurance coverage, July 2013
                                                                                                                                                                                              • Figure 76: Types of contacts worn, February 2008-March 2013
                                                                                                                                                                                              • Figure 77: Types of prescription eyeglasses worn, February 2008-March 2013
                                                                                                                                                                                              • Figure 78: Usage of eye drops and eye wash, February 2008-March 2013
                                                                                                                                                                                            • Frequency of eye care
                                                                                                                                                                                              • Figure 79: Frequency of eye exam, by household income, July 2013
                                                                                                                                                                                              • Figure 80: Frequency purchase new prescription glasses, by household income, July 2013
                                                                                                                                                                                            • Purchase influence
                                                                                                                                                                                              • Figure 81: Purchase influence for prescription eyeglasses, by household income, July 2013
                                                                                                                                                                                            • Product interest
                                                                                                                                                                                              • Figure 82: Any interest in vision correction products, by age, July 2013
                                                                                                                                                                                              • Figure 83: Have not used, but interested in trying vision correction products, by gender and age, July 2013
                                                                                                                                                                                              • Figure 84: Product interest—Have not used, but interested in trying, by attitudes toward contact lenses, July 2013
                                                                                                                                                                                            • Attitudes toward eyeglasses
                                                                                                                                                                                              • Figure 85: Attitudes toward eyeglasses, by gender and age, July 2013
                                                                                                                                                                                              • Figure 86: Attitudes toward eyeglasses, by vision insurance coverage, July 2013
                                                                                                                                                                                              • Figure 87: Attitudes toward eyeglasses, by frequency purchase new prescription glasses, July 2013
                                                                                                                                                                                            • Purchase location
                                                                                                                                                                                              • Figure 88: Prescription and contact lenses glasses purchase location, by gender and age, January 2012-March 2013
                                                                                                                                                                                              • Figure 89: Prescription and contact lenses glasses purchase location, by gender and age, January 2012-March 2013
                                                                                                                                                                                            • Brand usage
                                                                                                                                                                                              • Figure 90: Brands of eye drops and eye wash used, February 2008-March 2013
                                                                                                                                                                                              • Figure 91: Brands of contact lens cleaning solution, February 2008-March 2013
                                                                                                                                                                                          • Appendix – Eyeglass Frame Brands

                                                                                                                                                                                              • Luxottica Group brands
                                                                                                                                                                                                • Figure 92: Luxottica brands, August 2013
                                                                                                                                                                                              • Marchon brands
                                                                                                                                                                                                • Figure 93: Marchon brands, August 2013
                                                                                                                                                                                              • Safilo brands
                                                                                                                                                                                                • Figure 94: Safilo Group’s brands, August 2013
                                                                                                                                                                                              • Charmant brands
                                                                                                                                                                                                • Figure 95: Charmant Group’s brands, August 2013
                                                                                                                                                                                              • Marcolin brands
                                                                                                                                                                                                • Figure 96: Marcolin eyewear brands, August 2013
                                                                                                                                                                                              • De Rigo brands
                                                                                                                                                                                                • Figure 97: De Rigo’s Brands, August 2013
                                                                                                                                                                                              • Viva International brands
                                                                                                                                                                                                • Figure 98: Viva International Brands, August 2013
                                                                                                                                                                                            • Appendix – Trade Associations

                                                                                                                                                                                              Companies Covered

                                                                                                                                                                                              To learn more about the companies covered in this report please contact us.

                                                                                                                                                                                              Eyeglasses and Contact Lenses - US - September 2013

                                                                                                                                                                                              £3,277.28 (Excl.Tax)