Fabric Care - US - October 2013
“Declining household penetration is a key issue for fabric care marketers and retailers to address. As multi-benefit laundry detergents grow more popular, fabric care brands must get more creative in proving their value. More specialized products could help to set the category apart.”
– John Owen, Senior Household Analyst
This report looks at the following areas:
- Laundry detergent: competitive or complementary?
- Fabric care on the go
- Fabric care education
- laundry prewash/additive (including prewash and in-wash stain fighters, brighteners, whiteners, detergent boosters, etc)
- laundry starch
- static control/fabric protectors
- color-safe bleach
What you get
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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