Facial Masks - China - April 2016
“The low unit price and immediate hydration have made facial masks an essential beauty routine for most Chinese women. Considering the high levels of usage, the next step in market development will be product premiumisation and product extension.”
– Wenwen Chen, Senior Beauty Analyst
By the end of 2015, China’s total facial mask market was worth RMB 9,880 million in retail value. The market seems to be immune from China’s cooling economy. 77% of women surveyed have used sheet masks in the six months to January 2016.
Considering the saturation rate and solid facial mask routine, volume growth will be challenging. That said, consumers - especially high income earners - have shown their appetite for high-end products.
Brands could also think of new product developments and extension to drive growth. Mintel has found that good word of mouth and natural ingredients are the strongest motivations for users to try new products.
This report discusses the following key topics:
- Masks have become a beauty essential for Chinese women
- User knowledge of different types of mask texture is adequate
- Beauty chains can still win shoppers with first-hand experience
- New ways to engage users
Take a look inside a sample report
Mintel’s consumer reports deliver insight and expert analysis into key consumer trends and behaviour in your marketplace, in addition to an overview of the market data and key brands. Mintel’s consumer reports provide you with easily digestible information to guide your future innovation and move your business forward.Download now
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Why buy from us?
Buy now and you'll have instant access to the information you need to make the right decisions.