Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Facial Skincare and Anti-Ageing - US - May 2015

Growth in the near-$7 billion facial skincare and anti-aging category is slow, driven by the highly competitive category landscape and continued below-average usage among men and older adults. Also, as skincare staples like facial cleansers offer more comprehensive benefits, specialty skincare segments struggle to grow. While new product development is critical in driving growth and keeping consumers engaged, tools that help consumers navigate the complex facial skincare category are equally as essential.

This report looks at the following areas:

  • Skincare staples outperform specialty segments
  • Men, older adults are below-average users of facial skincare
  • Specialty skincare shoppers turning to prestige

Growth in the facial skincare and anti-aging category is slow, which can be largely attributed to the highly competitive and saturated nature of the category, and below-average usage among men and older adults. The traditional category segmentation is also shifting, as skincare staples continue to deliver more comprehensive benefits, while cannibalizing sales from specialized segments like anti-aging. Lastly, while claims and results are important to facial skincare users, product aesthetics, concerns about skin health and sensitivity, and simplified shopping are equally as essential.
 

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Overview

    • What you need to know
      • Definition
      • Executive Summary

        • The issues
          • Skincare staples outperform specialty segments
            • Figure 1: Sales of facial skincare and anti-aging, by segment, 2009-14
          • Men, older adults are below-average users of facial skincare
            • Figure 2: Usage of select facial skincare products, by male and 65+, February 2015
          • Specialty skincare shoppers turning to prestige
            • Figure 3: Type of brand used, February 2015
          • The opportunities
            • Focus on women aged 18-54
              • Figure 4: Repertoire analysis of facial skincare product usage, by gender and age, February 2015
            • Beyond results: Emphasize product aesthetics
              • Figure 5: Importance of facial skincare claims, February 2015
            • Appeal to concerns about skin sensitivity, ingredient safety
              • Figure 6: Attitudes toward sensitive skin and ingredients, February 2015
            • What it means
            • The Market – What You Need to Know

              • Growth is slow in competitive facial skincare and anti-aging category
                • Skincare staples are outperforming specialized skincare segments
                  • Category influenced by Asian skincare trends, beauty from within
                  • Market Size and Forecast

                    • Historic and projected sales performance of facial skincare and anti-aging
                      • Figure 7: Total US sales and fan chart forecast of facial skincare and anti-aging, at current prices, 2009-19
                      • Figure 8: Total US sales and forecast of facial skincare and anti-aging, at current prices, 2009-19
                  • Market Breakdown

                    • Facial cleansers and lip balm gain, while anti-aging continues to struggle
                      • Figure 9: Sales of facial skincare and anti-aging, by segment, 2009-14
                      • Figure 10: Sales of facial skincare and anti-aging, by segment share, 2014
                  • Market Perspective

                    • After rapid growth, sales of anti-aging skincare plateau
                      • Figure 11: Share of facial skincare products making anti-aging claims, 2007-15
                      • Figure 12: Percent change in sales of anti-aging facial skincare, 2004-14
                  • Market Factors

                    • Improving economy benefits facial skincare… and professional market
                      • Figure 13: Usage of select facial skincare products, by household income, February 2015
                    • Asian skincare trends influence US market
                      • Beauty from within trend gains momentum
                      • Key Players – What You Need to Know

                        • Gentle skincare, therapeutic lip balm, and prestige trends inspire growth
                          • Specialty skincare, men’s products face challenges
                            • Future of facial skincare lies in technology, new formats
                            • Manufacturer Sales of Facial Skincare and Anti-aging

                              • Leading companies see mixed results in crowded facial skincare category
                                • Manufacturer sales of facial skincare and anti-aging
                                  • Figure 14: Manufacturer sales of facial skincare and anti-aging, 2014 and 2015
                              • What’s Working?

                                • Prestige trends migrating to mass market
                                  • Natural and gentle skincare products continue to gain
                                    • Figure 15: MULO sales of select gentle skincare products, 52 weeks ending Feb. 22, 2015
                                  • Skin luminosity is bright spot in anti-aging segment
                                    • Figure 16: Aveeno Positively Radiant print ad, February 2015
                                    • Figure 17: MULO sales of select skin brightening products, 52 weeks ending Feb. 22, 2015
                                  • Lip balm is top category performer
                                    • Figure 18: MULO sales of select lip balms, 52 weeks ending Feb. 22, 2015
                                • What’s Struggling?

                                  • Specialty skincare products face challenges
                                    • Figure 19: MULO anti-aging skincare sales for Olay and L’Oréal, rolling 52 weeks 2014 and 2015
                                    • Figure 20: MULO sales of acne treatments for Neutrogena, Clean & Clear, and Clearasil, rolling 52 weeks 2014 and 2015
                                  • Sales of men’s facial skincare products stagnate
                                    • Figure 21: MULO sales of select men’s facial cleanser products, rolling 52 weeks 2014 and 2015
                                  • Lip balms with cosmetic benefits struggle to keep pace with segment growth
                                    • Figure 22: MULO sales of select lip balm products, rolling 52 weeks 2014 and 2015
                                • What’s Next?

                                  • Micellar waters build on growth in facial cleansing segment
                                    • Asian skincare trends deliver new usage occasions, benefits
                                      • New campaign from Clean & Clear helps redefine standards of beauty
                                        • Figure 23: Clean & Clear See the Real Me video campaign, March 2015
                                      • Technology, creative retailing help shoppers navigate category
                                      • The Consumer – What You Need to Know

                                        • Perceptions of skin type influence product usage
                                          • Women aged 18-54 are most engaged in the category
                                            • Reasons for using facial masks are dictated by lifestage
                                              • Prestige brands more influential for specialized skincare purchases
                                                • Product aesthetics are just as important as results
                                                • Skin Type

                                                  • Adults somewhat unclear about their skin type
                                                    • Figure 24: Facial skin type, February 2015
                                                  • In their words
                                                    • Shoppers focused on skin health, results
                                                    • Number of Products Used

                                                      • Women 18-54 are heaviest users of facial skincare
                                                        • Figure 25: Repertoire analysis of facial skincare product usage, by gender and age, February 2015
                                                      • In their words
                                                      • Use of Facial Cleansing Products

                                                        • Facial cleansing products have room to grow
                                                          • Figure 26: Use of facial cleansing products, by gender and 18-24 age group, February 2015
                                                      • Use of Facial Moisturizer and Specialty Skincare Products

                                                        • Lip balm enjoys highest incidence among specialty skincare products
                                                          • Figure 27: Use of facial moisturizer and specialty skincare products, by gender, February 2015
                                                        • Women, 25-44’s drive usage of moisturizer and specialty skincare products
                                                        • Use of and Reasons for Using Acne Treatment Products

                                                          • Treating acne and blackheads are top priorities
                                                            • Figure 28: Use of and reasons for using acne treatment products, any rank, February 2015
                                                        • Use of and Reasons for Using Facial Masks

                                                          • Facial mask users motivated by a variety of skincare benefits
                                                            • Figure 29: Use of and reasons for using facial masks, any rank, February 2015
                                                          • In their words
                                                          • The Role of Mass, Prestige, and Dermatologist Brands in Product Selection

                                                            • Shoppers turn to mass brands for facial skincare staples
                                                              • Figure 30: Type of brand used, February 2015
                                                            • Facial skincare shoppers are overwhelmed, seeking information
                                                              • In their words
                                                              • Importance of Claims

                                                                • Category users prioritize product aesthetics, results
                                                                  • Figure 31: Importance of facial skincare claims, February 2015
                                                                • In their words
                                                                • Attitudes toward Facial Skincare

                                                                  • Women customizing facial skincare routine to meet their needs
                                                                    • Figure 32: Attitudes toward customized facial skincare routines, by female and age, February 2015
                                                                  • Concerns about sensitivity, ingredients are important category themes
                                                                    • Figure 33: Attitudes toward sensitive skin and ingredients, by gender and age, February 2015
                                                                  • In their words
                                                                  • Appendix – Data Sources and Abbreviations

                                                                    • Data sources
                                                                      • Sales data
                                                                        • Fan chart forecast
                                                                          • Consumer survey data
                                                                            • Consumer qualitative research
                                                                              • Abbreviations
                                                                              • Appendix – Market

                                                                                  • Figure 34: Total US sales and forecast of facial skincare and anti-aging, at inflation-adjusted prices, 2009-19
                                                                                  • Figure 35: Total US retail sales of facial skincare and anti-aging skincare products, by segment, at current prices, 2012 and 2014
                                                                                  • Figure 36: Total US retail sales of facial skincare and anti-aging skincare products, by channel, at current prices, 2012 and 2014
                                                                              • Appendix – Key Players

                                                                                  • Figure 37: MULO sales of anti-aging skincare, by leading companies and brands, rolling 52 weeks 2014 and 2015
                                                                                  • Figure 38: MULO sales of facial cleansers, by leading companies and brands, rolling 52 weeks 2014 and 2015
                                                                                  • Figure 39: MULO sales of facial moisturizer, by leading companies and brands, rolling 52 weeks 2014 and 2015
                                                                                  • Figure 40: MULO sales of acne treatments, by leading companies and brands, rolling 52 weeks 2014 and 2015
                                                                                  • Figure 41: MULO sales of fade/bleach, by leading companies and brands, rolling 52 weeks 2014 and 2015
                                                                                  • Figure 42: MULO sales of lip balm, by leading companies and brands, rolling 52 weeks 2014 and 2015
                                                                              • Appendix – Consumer

                                                                                • Summary of bases for role of brand in product selection
                                                                                  • Figure 43: Summary of bases for role of brand in product selection, February 2015
                                                                                • Type of facial cleansing products used
                                                                                  • Figure 44: Types of facial cleansing products, any use, by demographics, November 2013-December 2014

                                                                              Companies Covered

                                                                              • Walmart Stores (USA)

                                                                              Facial Skincare and Anti-Ageing - US - May 2015

                                                                              £3,199.84 (Excl.Tax)