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- Facial Skincare - Anti-age - Europe - March 2011
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Facial skincare has weathered the stormy economic climate well, delivering growth – albeit modest – across the Big 5 European markets in 2010. Anti-ageing products are a major skincare work horse, accounting for the highest grossing segment in France, the UK, Italy and Spain, and weighing in at €2.6 billion in 2010.
This report examines consumer behaviour with respect to anti-ageing facial skincare products, the category’s recent performance and opportunities for growth.
Introduction
Key themes
Definition
Excludes
Consumer research
Abbreviations
Market in Brief
Wrinkles plump the market
Ageing populations
Trend watch
Future opportunities
European Anti-ageing Skincare Market Size and Forecast
Key points
Key analysis
Total skincare
Figure 1: Retail value sales of facial skincare, by country, 2005-15
More growth to come
Anti-ageing skincare
Figure 2: Retail value sales of anti-ageing facial skincare, by country, 2010
Figure 3: Per capita spend on anti-ageing skincare per country, women, 2005-10
France
Germany
Italy
Spain
UK
Companies and Product Innovation
Key points
Europe
Figure 4: NPD activity in anti-ageing face and eye care, % share by top ten European countries, 2010
Time zones
Lighten up
Multifunctional
Firming up
Clock watching
New formats
These are no ordinary ingredients
Technically speaking
Back to nature
Act your age
The Consumer – Use of Anti-ageing Skincare
Key points
Attitudes towards appearance
Figure 5: Attitudes towards appearance, France, Germany, GB and Spain, 2010
Use of anti-ageing creams
Figure 6: Trends in frequency of using anti-ageing/anti-wrinkle creams, France, Germany, GB and Spain, 2010**
Figure 7: Usage of facial creams/lotions and anti-ageing/anti-wrinkle creams, 2010**
France
Figure 8: Trends in frequency of using anti-ageing/anti-wrinkle, France, 2006-09
Figure 9: Trends in purpose of using face creams and lotions, France, 2006-10
Germany
Figure 10: Trends in frequency of using anti-ageing/anti-wrinkle creams, Germany, 2006-10
Figure 11: Trends in purpose of using face creams and lotions, Germany, 2006-10
GB
Figure 12: Trends in frequency of using anti-ageing/anti-wrinkle creams, GB, 2006-10
Figure 13: Trends in purpose of using face creams and lotions, GB, 2006-10
Spain
Figure 14: Trends in frequency of using anti-ageing/anti-wrinkle creams, Spain, 2006-10
Figure 15: Trends in purpose of using face creams and lotions, Spain, 2006-10
Consumer Experience of Anti-ageing Treatments and Products
Key points
France
Figure 16: Top concerns with regards to ageing, by experience with anti-ageing skincare treatments for the face, France, June 2010
Germany
Figure 17: Top concerns with regards to ageing, by experience of anti-ageing skincare treatments for the face, Germany, June 2010
Italy
Figure 18: Top concerns with regards to ageing, by experience with anti-ageing skincare treatments for the face, Italy, June 2010
Spain
Figure 19: Top concerns with regards to ageing, by experience with anti-ageing skincare treatments for the face, Spain, June 2010
UK
Figure 20: Top concerns with regards to ageing, by experience with anti-ageing skincare treatments for the face, UK, June 2010
Appendix – Companies and Products Innovation
Figure 21: Anti-ageing skincare launches, by claim, Europe, 2008-10
Appendix – Consumer Lifestyle
France
Figure 22: Agreement with selected lifestyle statements, by demographics, France, 2010
Figure 23: Agreement with selected lifestyle statements, by demographics, France, 2010
Germany
Figure 24: Agreement with selected lifestyle statements, by demographics, Germany, 2010
Figure 25: Agreement with selected lifestyle statements, by demographics, Germany, 2010
Spain
Figure 26: Agreement with selected lifestyle statements, by demographics, Spain, 2010
Figure 27: Agreement with selected lifestyle statements, by demographics, Spain, 2010
GB
Figure 28: Agreement with selected lifestyle statements, by demographics, GB, 2010
Figure 29: Agreement with selected lifestyle statements, by demographics, GB, 2010
Appendix – Use of Facial Skincare Products
Germany
Figure 30: Frequency of use of anti-ageing/anti-wrinkle, by demographics, Germany, 2010
Figure 31: Purpose of using face creams and lotions, by demographics, Germany, 2010
GB
Figure 32: Frequency of use of anti-ageing/anti-wrinkle, by demographics, GB, 2010
Figure 33: Purpose of using face creams and lotions, by demographics, GB, 2010
Spain
Figure 34: Purpose of using face creams and lotions, by demographics, Spain, 2010
Figure 35: Frequency of use of anti-ageing/anti-wrinkle, by demographics, Spain, 2010
Figure 36: Purpose of using face creams and lotions, by demographics, Spain, 2010
France
Figure 37: Purpose of using face creams and lotions, by demographics, France, 2010
Figure 38: Purpose of using face creams and lotions, by demographics, France, 2010
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