Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Facial Skincare - China - August 2016

“China’s facial skincare market is dynamic and robust.  Chinese women are trying different ways to improve their skin beyond just using skincare products. There is strong faith in “inside-out beauty” while desire for more natural products remains. Digital technology is also facilitating users’ daily skincare routines as well as helping them to become more informed about how to improve their skin. Product innovation should tap into their everyday needs and provide 24/7 solutions.”

Wenwen Chen, Senior Beauty and Personal Care Analyst

This report looks at the following areas:

  • Different ways to attract male users
  • Brand origin matters to Chinese women
  • Six beauty enhancement themes

This Report explores consumers’ current skin concerns, product usage, male users’ usage motivation, female users’ brand origin preference and how they perceive brands’ country of origins, and female users’ varied approach to improving their skin.

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Overview

    • What you need to know
      • Products covered in this Report
        • Skincare products included in the consumer survey
          • Skincare products included in market size
          • Executive Summary

              • The market
                • Figure 1: Best- and worst-case forecast of total facial skincare sales in China, 2011-21
              • Companies and brands
                • The consumer
                  • Facial masks become the second most used product
                    • Figure 2: Product usage
                  • Use the problem-solving approach to attract male users
                    • Figure 3: Usage motivation among male users
                  • South Korean beauty takes over
                    • Figure 4: Brand bought most often in the last six months
                  • Brand origin matters
                    • Figure 5: Comparison of brand purchase motivations
                  • Six beauty enhancement themes
                      • Figure 6: Female users' approach to improving skin during last 12 months
                    • What we think
                    • Issues and Insights

                      • Different ways to attract male users
                        • The facts
                          • The implications
                            • Brand origins matter to Chinese women
                              • The facts
                                • The implications
                                  • Six beauty enhancement themes
                                    • The facts
                                      • The implications
                                      • The Market – What You Need to Know

                                        • Growth will continue
                                          • Local power strive
                                          • Market Size and Forecast

                                            • Steady growth
                                              • Figure 7: China facial skincare market, value sales, 2011-15
                                            • Market forecast
                                              • Figure 8: Best- and worst-case forecast of total facial skincare sales in China, 2011-21
                                          • Market Drivers

                                            • Legislation change
                                              • The issue of cosmetics production license can potentially slow down business activities
                                                • The end of ‘doctor’ brands
                                                  • Social and media networks have become increasingly important to beauty brands
                                                  • Market Share

                                                    • Local brand power
                                                      • Figure 9: Top companies share in value from 2013-15
                                                  • Companies and Brands – What You Need to Know

                                                    • International players
                                                      • L’Oréal
                                                        • Estée Lauder
                                                          • Shiseido
                                                            • Amorepacific
                                                              • Domestic players
                                                                • Shanghai Pehchaolin Daily Chemical
                                                                  • Shanghai Shangmei Cosmetics
                                                                    • Jala
                                                                      • Inoherb
                                                                      • Who’s Innovating

                                                                        • Smarter skincare
                                                                          • My UV Patch
                                                                            • Skin Expert Mirror
                                                                              • Enhance consumer experience
                                                                                • Pu’er tea inspired beauty
                                                                                  • Figure 10: Cha Ling in Hong Kong, q2 2016
                                                                                • Too Cool for Schools
                                                                                  • Figure 11: Too Cool for Schools concept store in shanghai, q1 2016
                                                                                • EVITA Beauty Whip Soap
                                                                                  • Beaumoji
                                                                                    • Miracle oil continues to evolve
                                                                                      • Figure 12: Top claim ingredients of new skincare products 2013-15,UK, South Korea, China, Japan, USA, France, Germany
                                                                                    • Microalgae oil
                                                                                      • Figure 13: Estelle & Thild's Repairing Oil Complex,
                                                                                      • Figure 14: African Botanics' Intensive Recovery Oil
                                                                                    • Cacay Nut Oil
                                                                                      • Figure 15: Bamford Restore Elixir
                                                                                    • Superfood seed oil
                                                                                      • Figure 16: Juno Hydroactive Cellular Face Oil
                                                                                      • Figure 17: Luna Sleeping Night Oil,
                                                                                      • Figure 18: Elemis Superfood Facial Oil
                                                                                    • Big brand extension
                                                                                      • Olay White Radiance Light-Perfecting face oil
                                                                                        • Figure 19: Olay White Radiance Light-Perfecting Clear Face Oil
                                                                                      • Clinique Smart Treatment Oil
                                                                                        • Figure 20: Clinique Smart Treatment Oil
                                                                                      • SK-II Facial Treatment Oil
                                                                                        • Figure 21: SK-II Facial Treatment Oil
                                                                                      • Origins Mega-Defense Barrier-Boosting Essence Oil
                                                                                        • Figure 22: Origins Mega-Defense Barrier-Boosting Essence Oil
                                                                                    • The Consumer – What You Need to Know

                                                                                      • Skin concerns remain the same
                                                                                        • Facial mask has replaced moisturisers becoming the second most used product after cleanser
                                                                                          • Super hydration trend
                                                                                            • Use the problem-solving approach for men
                                                                                              • South Korean beauty takes over
                                                                                              • Current Skin Condition

                                                                                                • Skin concerns remain the same
                                                                                                  • Figure 23: Current skin condition
                                                                                                • Holistic approach to tackle dull skin
                                                                                                    • Figure 24: Current skin condition by gender
                                                                                                  • Different concerns towards wrinkles
                                                                                                    • Figure 25: Current skin condition by gender
                                                                                                • Product Usage

                                                                                                  • Facial masks have replaced moisturisers to become the second most used product
                                                                                                    • Figure 26: Product usage
                                                                                                  • Super hydration trend
                                                                                                    • Moisturiser usage is declining as beauty regimes become more segmented
                                                                                                      • Figure 27: Product usage
                                                                                                    • Male users still lag behind
                                                                                                      • Figure 28: Product usage by gender
                                                                                                    • Take care of your eye area
                                                                                                      • Facial cleanser device has great potential for men
                                                                                                        • Figure 29: Foreo Luna for Men
                                                                                                      • Young age groups tend to use facial masks and suncare
                                                                                                        • Figure 30: Product usage by age group
                                                                                                    • Male Users Analysis

                                                                                                      • Use the problem-solving approach to attract male users
                                                                                                        • Figure 31: Usage motivation for male users
                                                                                                      • Removing gender stereotypes
                                                                                                        • Figure 32: Usage motivation male users by income
                                                                                                        • Figure 33: Usage motivation male users by marriage status
                                                                                                      • For men by men
                                                                                                        • Figure 34: Usage motivation male users by income
                                                                                                    • Female Users Analysis- Brand Bought Most Often by Country of Origin

                                                                                                      • South Korean beauty takes over
                                                                                                        • Figure 35: Brand bought most often in the last six months
                                                                                                        • Figure 36: Brands bought most often by age
                                                                                                      • Chinese brands are gaining shares
                                                                                                        • Figure 37: Brands bought most often by age
                                                                                                        • Figure 38: Brands bought most often by income
                                                                                                        • Figure 39: Favourite skincare brand by brand origin, Aug 2015
                                                                                                      • City difference
                                                                                                        • Figure 40: Brand bought most often, by city
                                                                                                    • Female Users Analysis- Purchase Motivation

                                                                                                      • Brand origins matters
                                                                                                        • Figure 41: Brand purchase motivation comparison
                                                                                                      • American brands are lacking strong national identity
                                                                                                        • Premiumisation potential for Chinese brands
                                                                                                          • Different marketing strategies between French brands and South Korean brands
                                                                                                            • Figure 42: Correspondence analysis – The importance of brands in skincare purchasing, August 2015
                                                                                                        • Female Users Analysis- Approach to Improve Skin

                                                                                                          • Six beauty enhancement themes
                                                                                                            • Figure 43: Female users' approach to improve skin during last 12 months
                                                                                                          • Strong interest in ‘inside-out’ beauty continues
                                                                                                            • Smarter tools to assist beauty routine
                                                                                                              • Beyond natural ingredients
                                                                                                                • High-end brands need to offer more professional support
                                                                                                                • The Mintropolitan

                                                                                                                  • Why Mintropolitans?
                                                                                                                    • Who are they?
                                                                                                                      • The Mintropolitan women are Pro-South Korean brands
                                                                                                                        • Figure 44: Brand bought most often by Mintropolitans
                                                                                                                      • Promote healthy lifestyle for the Mintropolitan men
                                                                                                                        • Figure 45: Usage motivation male users
                                                                                                                    • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                                                      • Methodology
                                                                                                                        • Market sizing definition
                                                                                                                          • Fan chart forecast
                                                                                                                            • Abbreviations

                                                                                                                            Companies Covered

                                                                                                                            To learn more about the companies covered in this report please contact us.

                                                                                                                            Facial Skincare - China - August 2016

                                                                                                                            £3,195.84 (Excl.Tax)