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Facial Skincare - Europe - July 2010

When recession hit Europe in late 2008, there was every reason to fear that the facial skincare market would suffer as a result. However, while consumers reined back their spending in certain areas, they continued to invest in facial skincare.

Fuelled by an ageing population and younger women facing an uncertain employment situation, anti-ageing treatments are the main focus of product innovation, with increasing emphasis on antioxidants, collagen stimulators and fillers and natural and organic products. Claims are becoming increasingly sophisticated, with many products marketed as alternatives to surgery or referring to genes and stem cells. Problem-solving is another important feature of the category.

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In response to increased demand and client feedback, Mintel European FMCG reports now cover more market sectors on a Pan-European scale and are enhanced with even more consumer and market analysis. In 2010, we will publish more than 60 reports across five key FMCG categories, providing insight into the major European markets including the UK, Germany, France, Italy and Spain.

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Each title explores a specific sector on a Pan-European scale and helps you stay on top of market sizes, shares and forecasts, consumer trends, brand news and product innovation.

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Using Mintel’s Global New Products Database (GNPD), the reports look at new product development trends and launches in Europe including country, product and claim comparison. In addition, the new reports provide market size and share information,allowing cross-market analysis and forecasts. Consumer research has been enhanced with TGI Europe and Toluna data.

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Table of contents

  1. Issues in the Market

      • Definition
        • Consumer research
          • Abbreviations
          • Market in Brief

            • France in the lead
              • Anti-ageing remains a focus area for innovation
                • Spain lags behind in product penetration
                  • Well-off working women crucial to sales
                    • Continued growth
                    • European Market Size and Forecast

                      • Key points
                        • France by far the largest market
                          • Figure 1: Retail value sales of facial skincare, by country, 2004-13
                          • Figure 2: Retail value sales of facial skincare, by country, 2004-13
                        • French and Italian women are the biggest spenders
                          • Figure 3: Spend per capita, by country, 2004-09
                      • Market Segmentation

                        • Key points
                          • Anti-ageing products take the biggest share
                            • Figure 4: Market segmentation, by value, France, 2009
                            • Figure 5: Market segmentation, by value, Italy, 2009
                            • Figure 6: market segmentation, by value, Germany, 2009
                            • Figure 7: Market segmentation, by value, Spain, 2009
                            • Figure 8: Market segmentation, by value, UK, 2009
                        • Companies and Product Innovation

                          • Key points
                            • Europe accounts for largest share of global innovation
                              • Figure 9: Percentage of new product launches, by top ten European countries, launches less than $25, 2009
                            • Testing times for skincare
                              • Figure 10: Percentage of new product launches, by key claims by the ‘Big 5’ European countries, 2009
                            • Prestige v Mass in France and the UK
                              • Figure 11: Top ten claims % prestige France, UK, Japan & US, 2009
                              • Figure 12: Top ten claims % mass market France, UK, Japan & US, 2009
                            • France the grande dame of facial skincare
                              • Figure 13: Percentage of new product launches, by the ‘Big 5’ countries, 2006-09
                              • Figure 14: Percentage of new launches in each sub-category, by the ‘Big 5’ countries, 2009
                            • France – Facial skincare
                              • Figure 15: Percentage of new product launches in France, by sub-category, 2006-09
                            • Spotlight on cleansing
                              • Inspired ingredients
                                • Sophisticated anti-ageing products
                                  • Eye care
                                    • Lipcare
                                      • Germany – Facial skincare
                                        • Figure 16: Percentage of new product launches in Germany, by sub-category, 2006-09
                                      • Private labels play an important role
                                        • Sensitive issues
                                          • Systemised anti-ageing
                                            • Focus on product format in eye care
                                              • Multi-tasking lip care
                                                • Italy – Facial skincare
                                                  • Figure 17: Percentage of new product launches in Italy, by sub-category, 2006-09
                                                • Creative components
                                                  • From mature skin…
                                                    • …To bright young things
                                                      • New formats
                                                        • Eye care fights dark circles and puffiness
                                                          • Lip service
                                                            • Spain – Facial skincare
                                                              • Figure 18: Percentage of new product launches in facial skincare in Spain, by sub-category, 2006-09
                                                            • Fighting fatigue
                                                              • Antioxidant skincare
                                                                • Lip care takes an important share of new launches
                                                                  • Eye care crucial in fighting premature ageing
                                                                    • UK – Facial skincare
                                                                      • Figure 19: Percentage of new product launches in facial skincare in UK, by sub-category, 2006-09
                                                                    • Organic products grow naturally
                                                                      • Mature skincare
                                                                        • Complete care throughout the year
                                                                          • Time is of the essence
                                                                            • Own labels strong in UK
                                                                            • The Consumer

                                                                              • Key points
                                                                                • Product use
                                                                                  • Figure 20: Women’s skin type, by country, 2009
                                                                                  • Figure 21: Penetration of skincare products, by women, by country, 2009
                                                                                  • Figure 22: Penetration and frequency of using skincare, by women, by country, 2009
                                                                                • Consumer attitudes
                                                                                  • Figure 23: Agreement with selected lifestyle statements, by women, by country, 2009
                                                                              • Appendix – Additional Consumer Data

                                                                                  • Figure 24: Trends in facial skincare, France, 2005-09
                                                                                  • Figure 25: Trends in facial skincare, Germany, 2005-09
                                                                                  • Figure 26: Trends in facial skincare, GB, 2005-09
                                                                                  • Figure 27: Trends in facial skincare, Spain, 2005-09
                                                                                  • Figure 28: Facial skincare, demographics, France, 2009
                                                                                  • Figure 29: Facial skincare, demographics, Germany, 2009
                                                                                  • Figure 30: Facial skincare, demographics, GB, 2009
                                                                                  • Figure 31: Facial skincare, demographics, Spain, 2009
                                                                                  • Figure 32: Agreement with selected lifestyle statements, by women, France, 2009
                                                                                  • Figure 33: Agreement with selected lifestyle statements, by women, Germany, 2009
                                                                                  • Figure 34: Agreement with selected lifestyle statements, by women, GB, 2009
                                                                                  • Figure 35: Agreement with selected lifestyle statements, by women, Spain, 2009
                                                                              • Appendix – Market Size and Forecast Data

                                                                                  • Figure 36: Retail value sales of facial skincare, by country, 2004-13
                                                                                  • Figure 37: Retail value sales of facial skincare, by country, 2004-13
                                                                                  • Figure 38: Spend per capita, by country, 2004-09

                                                                              Facial Skincare - Europe - July 2010

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