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Facial Skincare - UK - June 2011

The UK women’s facial skincare market is in rude health and is expected to generate annual sales of £964 million in 2011, up almost 4% year-on-year. The category’s penetration is relatively high, with close to nine in ten women (86%) using face creams and lotions. The category will likely be invigorated further with the long-awaited arrival of BB Creams (or beauty balm creams), in the coming months. The hybrid treatment-and-colour products could recruit new users to skincare, who will likely be attracted to their multi-functional positioning.

  • The facial skincare category remains a vital weapon in women's appearance improvement and maintenance armoury. Only a very tiny minority of women (2%) have had surgical treatments to improve their appearance, which leaves topical treatments, cosmetics and lifestyle adjustments the main tools available to women hoping to look their best from youth through to later life.
  • In 2010 the women's facial skincare market grew by almost 6%, while growth of almost 4% is forecast for 2011. The market absorbed the shock of the credit crunch in 2008, when it eked out growth of 1%.
  • Looking ahead, the industry will likely look to tap into the UK’s shifting demographic makeup. Between 2011 and 2016 the number of women aged 45-54 will increase by 200,000. This demographic is vital for the facial skincare market since they represent the highest volume users of face creams and lotions, as well as anti-ageing treatments. Meanwhile, older demographics will also see an upswing in their numbers. This is a challenge for the industry since these women are relatively low volume users of topical treatment products.
  • While usage is high, opportunities exist to draw new consumers into the category and to encourage women to continue using skincare throughout their lifetime. Close to nine in ten (86%) women use face creams or lotions, most on a daily basis. Meanwhile, almost half of women (48%) use anti-ageing products. This underscores the importance of the segment, which has seen its penetration increase incrementally since 2006.
  • Samples yield results. More than four in ten (41%) women using the products they do because they tried a free sample first. Sampling has the edge on another popular promotional activity – special offers.
  • Close to six in ten (57%) believe anti-wrinkle creams are overhyped, while close to one in five (17%) believe skincare products are a waste of money and that a woman’s looks depend on her genes and lifestyle.

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Table of contents

  1. Introduction

      • Definitions
        • Moisurisers
          • Cleansers
            • Others
              • Excluded
                • Definitions of Premium and Mass
                • Executive Summary

                    • The market
                      • Market factors
                        • Figure 1: Trends in the age structure of the UK female population, 2006-16
                      • Launch activity
                        • Figure 2: Facial skincare launches, by sector, UK, 2008-11*
                      • The consumer
                        • Purpose of using skincare
                          • Figure 3: Purpose of using face creams and lotions, GB, 2010
                        • Usage influencers
                          • Figure 4: Usage influences, April 2011
                        • Attitudes to ingredients
                          • Figure 5: Attitudes to ingredients, April 2011
                        • What we think
                        • Issues in the Market

                            • How are demographic shifts and changes to working practices impacting the facial skincare market?
                              • How has the facial skincare market weathered the stormy global economic climate and what are its prospects for the future?
                                • How engaged is the consumer in the category?
                                  • What influences the consumer’s choice of skincare products?
                                    • Does she think it’s really worth it? Just how happy are consumers with the performance of facial skincare products?
                                    • Future Opportunities

                                        • Trend: Prepare for the Worst
                                          • Trend: Sense of the Intense
                                          • Internal Market Environment

                                            • Key points
                                              • Attitudes towards appearance
                                                • Figure 6: Attitudes towards appearance, GB, 2010
                                              • Skin type
                                                • Figure 7: Condition of skin, GB, 2010
                                                • Figure 8: Trends in women’s skin condition, GB, 2006-10
                                                • Figure 9: Condition of skin, by age, GB, 2010
                                              • About face
                                                • Figure 10: Trends in frequency of visiting beauty salons, GB, 2008-10
                                                • Figure 11: Frequency of visiting beauty salons by age, GB, 2010
                                              • Under the knife
                                                • Figure 12: Had cosmetic surgery to improve appearance, France, Germany and GB, 2010
                                              • Shunning the sun
                                                • Figure 13: Trends in frequency of using suntan and sun protection products (including self-tanning), GB, 2006-10
                                                • Figure 14: Trends in type of suntan and sun protection products (including self-tanning) used, GB, 2008-10
                                              • Working girl
                                                • Figure 15: Hours spent on professional occupation on an average working day by gender GB, 2010
                                            • Broader Market Environment

                                              • Key points
                                                • Demographic shift
                                                  • Figure 16: Age structure of the UK female population, 2011 (proj.)
                                                  • Figure 17: Trends in the age structure of the UK female population, 2006-16
                                                • Employment
                                                  • Figure 18: Female employment and unemployment, 2006-16
                                                • Ethnic skin
                                                  • Figure 19: Estimated resident female population by ethnic group, England and Wales, mid-2009 (experimental statistics), 000s
                                              • Competitive Context

                                                • Key points
                                                  • Market size
                                                    • Figure 20: UK retail value sales of selected beauty and personal care categories, 2005-10
                                                  • Usage
                                                    • Figure 21: Trends in usage of selected toiletries, top ten – women, 2009-10
                                                • Strengths and Weaknesses in the Market

                                                  • Strengths
                                                    • Weaknesses
                                                    • Who’s Innovating?

                                                      • Key points
                                                        • Launches by sector
                                                          • Figure 22: Facial skincare launches, by subcategory, UK, 2008-11*
                                                        • Claims
                                                          • Figure 23: Face, neck and eye care launches by top five claims, UK, 2008-11
                                                        • Private label
                                                          • Figure 24: Private label face, neck and eye care launches, UK, 2008-11*
                                                        • Comparing countries
                                                          • Figure 25: Face, neck and eye care product launches, by country, 2008-11*
                                                        • Cleansing
                                                          • Toning
                                                            • Moisturising
                                                              • Anti-ageing
                                                                • Multifunctional
                                                                  • Specifically speaking
                                                                    • Youth Club
                                                                      • Bright here, bright now
                                                                        • Natural healing
                                                                        • Market Size and Forecast

                                                                          • Key points
                                                                            • Figure 26: Value sales for facial skincare, 2006-16
                                                                          • The future
                                                                            • Figure 27: Best and worst case forecast sales of women’s facial skincare, 2006-16
                                                                          • Forecast methodology
                                                                          • Segment Performance

                                                                              • Segmentation of facial skincare
                                                                                • Figure 28: UK retail value sales of facial skincare products, by sector, 2009 and 2010
                                                                              • The skinny on skincare
                                                                                • Moisturisers
                                                                                  • Cleansers
                                                                                    • Lip care
                                                                                      • Mass vs. Premium
                                                                                        • Figure 29: UK value sales of women’s facial skincare, by market positioning, 2009-‘11
                                                                                    • Market Share

                                                                                      • Key points
                                                                                        • Figure 30: Manufacturers’ shares in mass-market facial skincare, 2010
                                                                                    • Companies and Products

                                                                                      • Alliance Boots
                                                                                        • Background
                                                                                          • Strategy and position
                                                                                            • Product range
                                                                                              • Figure 31: Examples of new product launches by Boots UK in the UK facial skincare market, Jan 2010-Mar 2011
                                                                                            • Marketing and advertising
                                                                                              • Avon
                                                                                                • Background
                                                                                                  • Strategy and performance
                                                                                                    • Product range
                                                                                                      • Figure 32: Examples of new product launches by Avon in the UK facial skincare Market, Jan 2010 – Mar 2011
                                                                                                    • Marketing and advertising
                                                                                                      • Beiersdorf
                                                                                                        • Background
                                                                                                          • Strategy and position
                                                                                                            • Product range
                                                                                                              • Figure 33: Examples of new product launches by Beiersdorf in the UK facial skincare market, Jan 2010-Mar 2011
                                                                                                            • Marketing and advertising
                                                                                                              • Clarins
                                                                                                                • Background
                                                                                                                  • Strategy and performance
                                                                                                                    • Product range
                                                                                                                      • Figure 34: Examples of new product launches by Clarins in the UK facial skincare market, Jan 2010-Mar 2011
                                                                                                                    • Marketing and advertising
                                                                                                                      • Estée Lauder Companies
                                                                                                                        • Background
                                                                                                                          • Strategy and performance
                                                                                                                            • Product range
                                                                                                                                • Figure 35: Examples of product launches by Estée Lauder in the UK facial skincare market, Jan 2010-Mar 2011
                                                                                                                              • Johnson & Johnson
                                                                                                                                • Background
                                                                                                                                  • Strategy and position
                                                                                                                                    • Product range
                                                                                                                                        • Figure 36: Examples of new product launches by Johnson & Johnson in the UK facial skincare market, Jan 2010-Mar 2011
                                                                                                                                      • L’Oréal
                                                                                                                                        • Background
                                                                                                                                          • Strategy and position
                                                                                                                                            • Product range
                                                                                                                                                • Figure 37: Examples of new product launches by L'Oréal in the UK facial skincare market, Jan 2010-Mar 2011
                                                                                                                                              • Marketing and advertising
                                                                                                                                                • P&G
                                                                                                                                                  • Background
                                                                                                                                                    • Strategy and performance
                                                                                                                                                      • Product range
                                                                                                                                                        • Figure 38: Examples of new product launches by P&G in the UK facial skincare market, Jan 2010-Mar 2011
                                                                                                                                                      • Marketing and advertising
                                                                                                                                                        • Unilever
                                                                                                                                                          • Background
                                                                                                                                                            • Strategy and performance
                                                                                                                                                              • Product range
                                                                                                                                                                • Figure 39: New product launches of Unilever in the UK facial skincare market, Jan 2010 – Mar 2011
                                                                                                                                                              • Marketing and advertising
                                                                                                                                                              • Brand Communication and Promotion

                                                                                                                                                                • Key points
                                                                                                                                                                  • Adspend
                                                                                                                                                                    • Figure 40: Main monitored media above-the-line advertising spend on facial skincare, 2007-10
                                                                                                                                                                  • Split by media type
                                                                                                                                                                    • Figure 41: Above the line spend on facial skincare, % share by media type, 2010
                                                                                                                                                                  • Split by company
                                                                                                                                                                    • Figure 42: Above the line advertising spend on facial skincare, % share by company, 2006-10
                                                                                                                                                                • Brand Research

                                                                                                                                                                  • Brand map
                                                                                                                                                                      • Figure 43: Attitudes towards and usage of facial skincare brands, March 2011
                                                                                                                                                                    • Brand attitudes
                                                                                                                                                                      • Figure 44: Attitudes, by facial skincare brand, March 2011
                                                                                                                                                                    • Brand personality
                                                                                                                                                                      • Figure 45: Facial skincare brand personality – macro image, March 2011
                                                                                                                                                                      • Figure 46: Facial skincare brand personality – micro image, March 2011
                                                                                                                                                                    • Correspondence analysis
                                                                                                                                                                      • Brand experience
                                                                                                                                                                        • Figure 47: Facial skincare brand usage, March 2011
                                                                                                                                                                        • Figure 48: Satisfaction with various facial skincare brands, March 2011
                                                                                                                                                                        • Figure 49: Consideration of facial skincare brands, March 2011
                                                                                                                                                                        • Figure 50: Consumer perceptions of current facial skincare brand performance, March 2011
                                                                                                                                                                        • Figure 51: Facial skincare brand recommendation – Net Promoter Score, March 2011
                                                                                                                                                                      • Brand index
                                                                                                                                                                        • Figure 52: Facial skincare brand index, March 2011
                                                                                                                                                                        • Figure 53: Facial skincare brand index vs. recommendation, March 2011
                                                                                                                                                                      • Target group analysis
                                                                                                                                                                        • Figure 54: Target groups, March 2011
                                                                                                                                                                        • Figure 55: Facial skincare brand usage, by target groups, March 2011
                                                                                                                                                                      • Group One – The Conformists
                                                                                                                                                                        • Group Two – Simply the Best
                                                                                                                                                                          • Group Three – Shelf Stalkers
                                                                                                                                                                            • Group Four – Habitual Shoppers
                                                                                                                                                                              • Group Five – The Individualists
                                                                                                                                                                              • Channels to Market

                                                                                                                                                                                • Key points
                                                                                                                                                                                  • Bricks and mortar
                                                                                                                                                                                    • Figure 56: UK retail sales of facial skincare by outlet type, 2009-10
                                                                                                                                                                                  • Department stores
                                                                                                                                                                                    • Figure 57: Trends in frequency of visiting department stores, GB, 2010
                                                                                                                                                                                  • Online time
                                                                                                                                                                                    • Figure 58: Trends in frequency of accessing the internet, GB, 2006-09
                                                                                                                                                                                • The Consumer Usage and Frequency

                                                                                                                                                                                  • Key points
                                                                                                                                                                                    • Reasons for using skincare
                                                                                                                                                                                      • Face creams and lotions
                                                                                                                                                                                        • Figure 59: purpose of using face creams and lotions, GB, 2010
                                                                                                                                                                                      • Older skins seriously lacking moisture
                                                                                                                                                                                        • Figure 60: Trends in purpose of using face creams and lotions, GB, 2006-10
                                                                                                                                                                                      • Eye creams and lotions
                                                                                                                                                                                        • Figure 61: Trends in purpose of using eye creams and lotions, GB, 2006-10
                                                                                                                                                                                      • Face creams
                                                                                                                                                                                        • Figure 62: Frequency of use of face creams and lotions, GB, 2010
                                                                                                                                                                                        • Figure 63: Frequency of using face creams and lotions, GB, 2010
                                                                                                                                                                                        • Figure 64: Trends in types of face creams and lotions used most often, GB, 2006-10
                                                                                                                                                                                      • Anti-wrinkle creams
                                                                                                                                                                                        • Figure 65: Trends in frequency of using anti-ageing/anti-wrinkle, GB, 2006-10
                                                                                                                                                                                        • Figure 66: Trends in frequency of using anti-ageing/anti-wrinkle creams, GB, 2006-10
                                                                                                                                                                                      • Focus on cleansing
                                                                                                                                                                                        • Figure 67: use of cleansing cream, milk, lotion, toner and wipes, GB, 2010
                                                                                                                                                                                        • Figure 68: Trends in purpose of using cleansing cream, milk, lotion, toner and wipes, GB 2006-10
                                                                                                                                                                                        • Figure 69: Trends in purpose of using cleansing cream, milk, lotion, toner and wipes, GB 2006-10
                                                                                                                                                                                        • Figure 70: Cleansing cream, milk, lotion, toner and wipes used, GB, 2010
                                                                                                                                                                                        • Figure 71: Trends in types of cleansing cream, milk, lotion, toner and wipes used, GB, 2008-10
                                                                                                                                                                                        • Figure 72: Trends in frequency of using cream/lotion/milk, GB, 2006-10
                                                                                                                                                                                        • Figure 73: Trends in frequency of using toners, GB, 2006-10
                                                                                                                                                                                      • Wipes
                                                                                                                                                                                        • Figure 74: Trends in frequency of using wipes, GB, 2006-10
                                                                                                                                                                                      • Washes
                                                                                                                                                                                        • Figure 75: Trends in frequency of using any washes, GB, 2008-10
                                                                                                                                                                                      • Scrubs and masks
                                                                                                                                                                                        • Figure 76: Trends in types of scrubs and masks used, GB, 2008-10
                                                                                                                                                                                        • Figure 77: Trends in frequency of using scrubs and masks, GB, 2008-10
                                                                                                                                                                                    • The Consumer – Skincare Concerns

                                                                                                                                                                                      • Key points
                                                                                                                                                                                          • Figure 78: Facial skincare concerns, April 2011
                                                                                                                                                                                        • Cleansing
                                                                                                                                                                                          • Dry skin
                                                                                                                                                                                            • Environmental damage
                                                                                                                                                                                              • Wrinkle worries
                                                                                                                                                                                                • A question of texture
                                                                                                                                                                                                  • Move over makeup
                                                                                                                                                                                                    • Spot the difference
                                                                                                                                                                                                      • Pulling up the slack
                                                                                                                                                                                                        • On the bright side
                                                                                                                                                                                                          • Focus on oiliness
                                                                                                                                                                                                          • The Consumer – Usage Influencers

                                                                                                                                                                                                            • Key points
                                                                                                                                                                                                                • Figure 79: Usage influences, April 2011
                                                                                                                                                                                                              • Tried and tested
                                                                                                                                                                                                                • If the price is right
                                                                                                                                                                                                                  • Word of mouth
                                                                                                                                                                                                                    • Media muscle
                                                                                                                                                                                                                      • Gifts
                                                                                                                                                                                                                        • A question of convenience
                                                                                                                                                                                                                        • The Consumer – Attitudes towards Ingredients

                                                                                                                                                                                                                          • Key points
                                                                                                                                                                                                                              • Figure 80: Attitudes to ingredients, April 2011
                                                                                                                                                                                                                            • Target practice
                                                                                                                                                                                                                              • Sun protection
                                                                                                                                                                                                                                • A sensitive issue
                                                                                                                                                                                                                                  • Speaking naturally
                                                                                                                                                                                                                                    • Results oriented
                                                                                                                                                                                                                                      • Age concern
                                                                                                                                                                                                                                        • Price promise
                                                                                                                                                                                                                                        • The Consumer – Attitudes to Shopping for Skincare

                                                                                                                                                                                                                                          • Key points
                                                                                                                                                                                                                                              • Figure 81: Purchasing habits, April 2011
                                                                                                                                                                                                                                            • Solitary shopping
                                                                                                                                                                                                                                              • A question of habit
                                                                                                                                                                                                                                                • Supermarket sweep
                                                                                                                                                                                                                                                  • Deal or no deal
                                                                                                                                                                                                                                                    • Good to gift
                                                                                                                                                                                                                                                      • Stocks, shares, lotions and potions
                                                                                                                                                                                                                                                        • Online time
                                                                                                                                                                                                                                                        • The Consumer – Attitudes to Product Performance

                                                                                                                                                                                                                                                          • Key points
                                                                                                                                                                                                                                                            • Claims
                                                                                                                                                                                                                                                              • Figure 82: Response to ‘My skincare does what it claims to do (eg masks wrinkles, cures dryness)’, April 2011
                                                                                                                                                                                                                                                            • Price vs performance
                                                                                                                                                                                                                                                              • Figure 83: Response to ‘Expensive skincare products are more effective than inexpensive ones’, April 2011
                                                                                                                                                                                                                                                            • Pamper power
                                                                                                                                                                                                                                                              • Figure 84: Response to ‘I spend a lot of time looking after my skin’, April 2011
                                                                                                                                                                                                                                                            • The lifestyle factor
                                                                                                                                                                                                                                                              • Figure 85: Response to ‘My skin would look better if i had a healthier lifestyle (eg healthier diet, drank more water)’, April 2011
                                                                                                                                                                                                                                                            • Mum’s the word
                                                                                                                                                                                                                                                              • Figure 86: Response to ‘I look younger than my mother did at my age’, April 2011
                                                                                                                                                                                                                                                            • Hope in a jar
                                                                                                                                                                                                                                                              • Figure 87: Response to ‘Anti-wrinkle claims are overhyped’, April 2011
                                                                                                                                                                                                                                                            • Professional opinion
                                                                                                                                                                                                                                                              • Figure 88: Response to ‘Skincare products developed by dermatologists and facialists are better than regular ones’, April 2011
                                                                                                                                                                                                                                                            • Cupboard love
                                                                                                                                                                                                                                                              • Figure 89: Response to ‘I often buy expensive skincare products and then don’t use them’, April 2011
                                                                                                                                                                                                                                                            • Nature vs nurture
                                                                                                                                                                                                                                                              • Figure 90: Response to ‘Facial skincare is a waste of time and money – People’s looks depend on their genes and lifestyles’, April 2011
                                                                                                                                                                                                                                                          • The Consumer – Target Groups

                                                                                                                                                                                                                                                            • Key points
                                                                                                                                                                                                                                                                • Figure 91: Marketing targets for skincare, April 2011
                                                                                                                                                                                                                                                              • The Grime Fighter
                                                                                                                                                                                                                                                                • Who is she?
                                                                                                                                                                                                                                                                  • What’s her beauty modus operandi?
                                                                                                                                                                                                                                                                    • How to reach them
                                                                                                                                                                                                                                                                      • The Time Fighter
                                                                                                                                                                                                                                                                        • Who is she?
                                                                                                                                                                                                                                                                          • What’s her beauty modus operandi?
                                                                                                                                                                                                                                                                            • How to reach them
                                                                                                                                                                                                                                                                              • The Pacifist
                                                                                                                                                                                                                                                                                • Who is she?
                                                                                                                                                                                                                                                                                  • What’s her beauty modus operandi?
                                                                                                                                                                                                                                                                                    • How to reach them
                                                                                                                                                                                                                                                                                    • Appendix – Internal Market Environment

                                                                                                                                                                                                                                                                                        • Figure 92: Trends in agreement with selected lifestyle statements, GB, 2006-10
                                                                                                                                                                                                                                                                                        • Figure 93: Condition of skin, by demographics, GB, 2010
                                                                                                                                                                                                                                                                                        • Figure 94: Frequency of visiting hairdressers, by demographics, GB, 2010
                                                                                                                                                                                                                                                                                        • Figure 95: Frequency of visiting beauty salons, by demographics, GB, 2010
                                                                                                                                                                                                                                                                                        • Figure 96: Had cosmetic surgery to improve appearance, by demographics, GB, 2010
                                                                                                                                                                                                                                                                                        • Figure 97: Number of days a week exercise, by demographics, GB, 2010
                                                                                                                                                                                                                                                                                        • Figure 98: Duration of exercise, by demographics, GB, 2010
                                                                                                                                                                                                                                                                                        • Figure 99: Hours spent on professional occupation on an average working day, by demographics, GB, 2010
                                                                                                                                                                                                                                                                                        • Figure 100: Agreement with selected lifestyle statements, by demographics, GB, 2010
                                                                                                                                                                                                                                                                                        • Figure 101: Agreement with selected lifestyle statements, by demographics, GB, 2010
                                                                                                                                                                                                                                                                                        • Figure 102: Agreement with selected lifestyle statements, by demographics, GB, 2010
                                                                                                                                                                                                                                                                                        • Figure 103: Frequency of use of suntan and sun protection products (including self tanning), by demographics, GB, 2010
                                                                                                                                                                                                                                                                                    • Appendix: Brand Research

                                                                                                                                                                                                                                                                                        • Figure 105: Brand usage, March 2011
                                                                                                                                                                                                                                                                                        • Figure 106: Brand commitment, March 2011
                                                                                                                                                                                                                                                                                        • Figure 107: Brand momentum, March 2011
                                                                                                                                                                                                                                                                                        • Figure 108: Brand diversity, March 2011
                                                                                                                                                                                                                                                                                        • Figure 109: Brand satisfaction, March 2011
                                                                                                                                                                                                                                                                                        • Figure 110: Brand recommendation, March 2011
                                                                                                                                                                                                                                                                                        • Figure 111: Brand attitude, March 2011
                                                                                                                                                                                                                                                                                        • Figure 113: Brand image - Micro image, March 2011
                                                                                                                                                                                                                                                                                        • Figure 114: Profile of target groups, by demographics, March 2011
                                                                                                                                                                                                                                                                                        • Figure 115: Psychographic segmentation by Target groups, March 2011
                                                                                                                                                                                                                                                                                        • Figure 116: Brand usage, by target groups, March 2011
                                                                                                                                                                                                                                                                                        • Figure 117: Brand index, March 2011
                                                                                                                                                                                                                                                                                    • Appendix: Channels to Market

                                                                                                                                                                                                                                                                                        • Figure 118: Frequency of visiting department stores, by demographics, GB, 2010
                                                                                                                                                                                                                                                                                        • Figure 119: Bought using mail order catalogue, by demographics, GB, 2010
                                                                                                                                                                                                                                                                                    • Appendix: The Consumer - Usage and Frequency

                                                                                                                                                                                                                                                                                        • Figure 120: Frequency of use of face creams and lotions, by demographics, GB, 2010
                                                                                                                                                                                                                                                                                        • Figure 121: Frequency of use of anti-ageing/anti-wrinkle, by demographics, GB, 2010
                                                                                                                                                                                                                                                                                        • Figure 122: Frequency of use of other types of face creams and lotions, by demographics, GB, 2010
                                                                                                                                                                                                                                                                                        • Figure 123: Purpose of using face creams and lotions, by demographics, GB, 2010
                                                                                                                                                                                                                                                                                        • Figure 124: Purpose of using face creams and lotions, by demographics, GB, 2010
                                                                                                                                                                                                                                                                                        • Figure 125: Types of face creams and lotions used most often, by demographics, GB, 2010
                                                                                                                                                                                                                                                                                        • Figure 126: Others types of face creams and lotions used, by demographics, GB, 2010
                                                                                                                                                                                                                                                                                        • Figure 127: Usage of cleansing cream, milk, lotion, toner and wipes, by demographics, GB, 2010
                                                                                                                                                                                                                                                                                        • Figure 128: Trends in purpose of using eye creams and lotions, GB, 2006-10
                                                                                                                                                                                                                                                                                        • Figure 129: Purpose of using cleansing cream, milk, lotion, toner and wipes, by demographics, GB, 2010
                                                                                                                                                                                                                                                                                        • Figure 130: Types of cleansing cream, milk, lotion, toner and wipes used most often, by demographics, GB, 2010
                                                                                                                                                                                                                                                                                        • Figure 131: Frequency of use of cream/lotion/milk, by demographics, GB, 2010
                                                                                                                                                                                                                                                                                        • Figure 132: Frequency of use of toners, by demographics, GB, 2010
                                                                                                                                                                                                                                                                                        • Figure 133: Frequency of use of wipes, by demographics, GB, 2010
                                                                                                                                                                                                                                                                                        • Figure 134: Frequency of use of any washes, by demographics, GB, 2010
                                                                                                                                                                                                                                                                                        • Figure 135: Frequency of use of cleansing cream, milk, lotion, toner and wipes, by demographics, GB, 2010
                                                                                                                                                                                                                                                                                        • Figure 136: Frequency of use of scrubs and masks, by demographics, GB, 2010
                                                                                                                                                                                                                                                                                        • Figure 137: Frequency of use of scrubs and masks, by demographics, GB, 2010
                                                                                                                                                                                                                                                                                    • Appendix – The Consumer – Skincare Concerns

                                                                                                                                                                                                                                                                                        • Figure 138: Most popular facial skincare concerns, by demographics, April 2011
                                                                                                                                                                                                                                                                                        • Figure 139: Next most popular facial skincare concerns, by demographics, April 2011
                                                                                                                                                                                                                                                                                        • Figure 140: Other facial skincare concerns, by demographics, April 2011
                                                                                                                                                                                                                                                                                    • Appendix – The Consumer – Usage Influencers

                                                                                                                                                                                                                                                                                        • Figure 141: Most popular usage influences, by demographics, April 2011
                                                                                                                                                                                                                                                                                        • Figure 142: Next most popular usage influences, by demographics, April 2011
                                                                                                                                                                                                                                                                                    • Appendix – The Consumer – Attitudes to Ingredients

                                                                                                                                                                                                                                                                                        • Figure 143: Most popular attitudes to ingredients, by demographics, April 2011
                                                                                                                                                                                                                                                                                        • Figure 144: Next most popular attitudes to ingredients, by demographics, April 2011
                                                                                                                                                                                                                                                                                    • Appendix – The Consumer – Attitudes to Shopping for Skincare

                                                                                                                                                                                                                                                                                        • Figure 145: Most popular purchasing habits, by demographics, April 2011
                                                                                                                                                                                                                                                                                        • Figure 146: Next most popular purchasing habits, by demographics, April 2011
                                                                                                                                                                                                                                                                                    • Appendix – The Consumer – Attitudes to Product Performance

                                                                                                                                                                                                                                                                                        • Figure 147: Agreement with the statement ‘My skincare does what it claims to do (eg masks wrinkles, cures dryness)’, by demographics, April 2011
                                                                                                                                                                                                                                                                                        • Figure 148: Agreement with the statement ‘Expensive skincare products are more effective than inexpensive ones’, by demographics, April 2011
                                                                                                                                                                                                                                                                                        • Figure 149: Agreement with the statement ‘I spend a lot of time looking after my skin’, by demographics, April 2011
                                                                                                                                                                                                                                                                                        • Figure 150: Agreement with the statement ‘My skin would look better if i had a healthier lifestyle (eg healthier diet, drank more water)’, by demographics, April 2011
                                                                                                                                                                                                                                                                                        • Figure 151: Agreement with the statement ‘I look younger than my mother did at my age’, by demographics, April 2011
                                                                                                                                                                                                                                                                                        • Figure 152: Agreement with the statement ‘Anti-wrinkle claims are overhyped’, by demographics, April 2011
                                                                                                                                                                                                                                                                                        • Figure 153: Agreement with the statement ‘Skincare products developed by dermatologists and facialists are better than regular ones’, by demographics, April 2011
                                                                                                                                                                                                                                                                                        • Figure 154: Agreement with the statement ‘I often buy expensive skincare products and then don’t use them’, by demographics, April 2011
                                                                                                                                                                                                                                                                                        • Figure 155: Agreement with the statement ‘Facial skincare is a waste of time and money – People’s looks depend on their genes and lifestyles’, by demographics, April 2011
                                                                                                                                                                                                                                                                                    • Appendix – The Consumer – Target Groups

                                                                                                                                                                                                                                                                                        • Figure 156: Target groups, by demographics, April 2011
                                                                                                                                                                                                                                                                                        • Figure 157: Facial skincare concerns, by target groups, April 2011
                                                                                                                                                                                                                                                                                        • Figure 158: Usage influences, by target groups, April 2011
                                                                                                                                                                                                                                                                                        • Figure 159: Attitudes to ingredients, by target groups, April 2011

                                                                                                                                                                                                                                                                                    Companies Covered

                                                                                                                                                                                                                                                                                    • Alliance Boots
                                                                                                                                                                                                                                                                                    • Avon Cosmetics Ltd
                                                                                                                                                                                                                                                                                    • Bank of England
                                                                                                                                                                                                                                                                                    • Beiersdorf UK Ltd
                                                                                                                                                                                                                                                                                    • Clinique Laboratories Ltd (UK)
                                                                                                                                                                                                                                                                                    • Coty UK Ltd
                                                                                                                                                                                                                                                                                    • Debenhams Total (GTV)
                                                                                                                                                                                                                                                                                    • Giorgio Armani S.p.A.
                                                                                                                                                                                                                                                                                    • Government Actuary's Department (GAD)
                                                                                                                                                                                                                                                                                    • House of Fraser Plc
                                                                                                                                                                                                                                                                                    • J. Sainsbury
                                                                                                                                                                                                                                                                                    • Johnson & Johnson
                                                                                                                                                                                                                                                                                    • Johnson & Johnson Ltd
                                                                                                                                                                                                                                                                                    • Kantar Media
                                                                                                                                                                                                                                                                                    • L'Oréal (UK)
                                                                                                                                                                                                                                                                                    • Lancôme
                                                                                                                                                                                                                                                                                    • Liz Earle
                                                                                                                                                                                                                                                                                    • Marks & Spencer
                                                                                                                                                                                                                                                                                    • Marlies Möller
                                                                                                                                                                                                                                                                                    • Procter & Gamble UK & Ireland
                                                                                                                                                                                                                                                                                    • Superdrug Stores Plc
                                                                                                                                                                                                                                                                                    • The Body Shop - Retail Sales
                                                                                                                                                                                                                                                                                    • Unilever Plc
                                                                                                                                                                                                                                                                                    • Waitrose
                                                                                                                                                                                                                                                                                    • Yves Saint Laurent

                                                                                                                                                                                                                                                                                    Facial Skincare - UK - June 2011

                                                                                                                                                                                                                                                                                    £1,995.00 (Excl.Tax)