Facial Skincare - UK - June 2012
“The results-oriented emphasis in facial care advertising puts the category at the risk of disappointing its consumers if claims do not deliver on their promise. Although new claims can generate interest, those that do not follow up with visible results can damage the credibility of the skincare category in general.”
– Michelle Strutton, Senior Consumer Analyst
Some questions answered in this report include:
- How will the current economy impact growth prospects for facial care?
- Catch her if you can: Where is the consumer shopping for facial care?
- What drives women to use facial care?
- How will the e-revolution impact facial care marketing?
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