Facial Skincare - UK - May 2013
“Facial care remains an integral part of beauty and grooming routines. However in a results-driven category, consumers are very demanding of their facial skincare products and brands tread a fine line between igniting interest and the ability to deliver on promises.”
– Charlotte Libby – Household and Personal Care Analyst
Some questions answered in this report include:
- How will an ageing population affect the facial skincare market?
- Which product attribute is most important to consumers?
- How can men be encouraged to use facial skincare products more frequently?
- How can consumer trust be reignited in product claims?
Facial skincare products secure high penetration in male and female consumers thanks to the importance placed on maintaining an attractive appearance. The market was valued at over £1 billion in 2012 and is forecast for further growth to 2017.
The ‘lipstick effect’ has held strong throughout the UK’s economic downturn and small indulgences sell well as people look for inexpensive treats. This has also applied within the facial skincare sector where prestige products in particular have enjoyed strong sales increases of 9% between 2011 and 2012. This has been driven by a continuous programme of product innovation as well as retail initiatives such as Harvey Nichols Beauty Bazaar driving consumers in store. Projected growth in the population aged over 55 presents an opportunity for the facial skincare market, as female consumers of this age are primary users of facial moisturisers and anti-ageing products.
Products covered in this report
Mintel’s definition of facial skincare includes products targeted at men and women, as follows:
- Cleansers, including scrubs, washes, wipes, make-up remover
- Specialised products such as lip salves, eye care
- Medicated skincare
- Skincare devices eg mechanical cleansing brushes.
Please note that for the ease of market categorisation from product and brand perspective, this report refers to premium and mass products. For the purpose of this report:
- Top-end prices and high brand status define prestige products. They are typically sold behind the counter in department stores with specialised sales assistants. Prestige brands include Clinique (Estée Lauder) and Lancôme (L’Oréal).
- Mass products are more typically priced at the lower end of the spectrum, sold in self-serve formats in mass-retail outlets including supermarkets and high street chemists such as Boots and Superdrug. Mass brands include Nivea (Beiersdorf) and Olay (Procter & Gamble).
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