Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Facial Skincare - US - January 2010

The market for facial skincare has experienced steady growth since 2004, albeit slower since 2007, with sales struggling a bit due to the weak economy and recession. Anti-aging facial skincare products continue to be the fastest-growing segment of the facial skincare market, and remain ahead of cleansers as the largest share of the market.

This report provides in-depth information about the facial skincare market including the following:

  • Exploration of emerging trends, including all-natural items in a particular segment of the facial skincare category
  • Learning what celebrity brand is a newcomer to this market, and heralds the concept of skincare marketing for a cause
  • The excitement that Burt’s Bees and Kiehl’s are bringing to the all-natural category, as consumer interest in this area remains high
  • How flagship brand Olay is doing well in terms of buying rate but trailing in penetration, and why this might be a difficult problem for them to solve without alienating their core audience
  • A look at how brands St. Ives Swiss Formula and Johnson & Johnson’s Clean & Clear, on the other hand, may have more flexibility in how they market to consumers, and may be able to use coupons to attract more trial
  • A look at what some retailers are doing to increase sales, including the transformation of drug store chain Duane-Reade from lackluster to high-end luxury
  • Why male respondents are using soap and water as their skin care regimen, and how they can be persuaded to switch to something better

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Scope and Themes

    • What you need to know
      • Definitions
        • Data sources
          • Sales data
            • Consumer survey data
              • Advertising clips
                • Abbreviations
                  • Terms
                  • Executive Summary

                    • A slowdown in growth rate in the industry
                      • Opportunities on the all-natural front
                        • Anti-aging sales continue to lead the way in category growth
                          • Big companies continue to dominate
                            • Retail channel preferences
                              • Consumers that use facial skincare products
                              • Insights and Opportunities

                                • Jumping on the all-natural bandwagon
                                  • Skincare for a cause
                                    • Label confusion
                                    • Inspire Insights

                                        • Food and Beauty
                                          • What we’ve seen
                                          • Market Size and Forecast

                                            • Key points
                                              • Even sales in personal care aisles feeling the pinch
                                                • Sales and forecast of facial skincare products
                                                  • Figure 1: U.S. FDMx sales of facial skincare, at current prices, 2004-14
                                                  • Figure 2: U.S. FDMx sales of facial skincare, at inflation-adjusted prices, 2004-14
                                                • Walmart sales
                                                • Competitive Context

                                                  • Focus on teens
                                                    • Seal of approval important to consumers
                                                      • Botox and other anti-aging treatments
                                                        • Spa treatments
                                                          • Skincare from within
                                                          • Segment Performance

                                                            • Key points
                                                              • Baby Boomers play a crucial role in facial skincare
                                                                • Consumers’ priorities skew towards anti-aging products
                                                                  • Sales of facial skincare, segmented by type
                                                                    • Figure 3: U.S. FDMx sales of facial skincare, segmented by type, 2007 and 2009
                                                                • Segment Performance—Anti-aging

                                                                  • Key points
                                                                    • Economics less of a factor in the anti-aging sphere
                                                                      • Sales and forecast of anti-aging skincare
                                                                        • Figure 4: U.S. FDMx sales of anti-aging products, at current prices, 2004-14
                                                                    • Segment Performance—Facial Cleansers

                                                                      • Key points
                                                                        • Consumers see cleansers as less critical than other products
                                                                          • Sales and forecast of facial cleansers
                                                                            • Figure 5: U.S. FDMx sales of facial cleansers, at current prices, 2004-14
                                                                        • Segment Performance—Acne Treatments

                                                                          • Key points
                                                                            • Sales of acne treatments hold steady, just barely
                                                                              • Sales and forecast of acne treatments
                                                                                • Figure 6: U.S. FDMx sales of acne treatments, at current prices, 2004-14
                                                                            • Segment Performance—Facial Moisturizers

                                                                              • Key points
                                                                                • Sales of moisturizers continue to decline
                                                                                  • Sales and forecast of facial moisturizers
                                                                                    • Figure 7: U.S. FDMx sales of facial moisturizers, at current prices, 2004-14
                                                                                • Segment Performance—Fade/Bleach

                                                                                  • Key points
                                                                                    • Ethnic market helping sales of fade/bleach
                                                                                      • Sales and forecast of fade/bleach skincare
                                                                                        • Figure 8: U.S. FDMx sales of fade/bleach, at current prices, 2004-14
                                                                                    • Market Drivers

                                                                                      • Female Baby Boomers affecting growth
                                                                                        • Figure 9: U.S. population of females, by age, 2005-15
                                                                                      • Teens having an impact as well
                                                                                        • Figure 10: U.S. population, by age, 2005-15
                                                                                      • Men waking up to skincare benefits
                                                                                        • Figure 11: U.S. population of males, by age, 2005-15
                                                                                      • “Act your age” the new mantra of Baby Boomers?
                                                                                      • Leading Companies

                                                                                        • Key points
                                                                                          • The big three continue to dominate
                                                                                            • Figure 12: FDMx sales of facial skincare, by leading manufacturers, 2008 and 2009
                                                                                        • Brand Share—Anti-aging

                                                                                          • Key points
                                                                                            • Consumers continue to flock to what’s familiar
                                                                                              • Figure 13: FDMx brand sales of anti-aging products in the U.S., 2008 and 2009
                                                                                          • Brand Share—Cleansers

                                                                                            • Key points
                                                                                              • Basic brands still popular
                                                                                                • Figure 14: FDMx brand sales of cleansing products in the U.S., 2008 and 2009
                                                                                            • Brand Share—Acne Treatments

                                                                                              • Key points
                                                                                                • Bigger brands dominate
                                                                                                  • Figure 15: FDMx brand sales of acne treatments in the U.S., 2008 and 2009
                                                                                              • Brand Share—Moisturizers

                                                                                                • Key points
                                                                                                  • Sales suffer due to overlap
                                                                                                    • Figure 16: FDMx brand sales of moisturizers in the U.S., 2008 and 2009
                                                                                                • Brand Share—Fade/Bleach

                                                                                                  • Key points
                                                                                                    • Greater efficacy leads to increased sales
                                                                                                      • Figure 17: FDMx brand sales of anti-aging products in the U.S., 2008 and 2009
                                                                                                  • Brand Qualities

                                                                                                    • Noxzema
                                                                                                      • Origins
                                                                                                        • Oil of Olay
                                                                                                          • Clearasil
                                                                                                            • Neutrogena
                                                                                                              • Garnier
                                                                                                                • Pond’s
                                                                                                                  • Almay
                                                                                                                    • Aveeno
                                                                                                                    • Innovation and Innovators

                                                                                                                      • Going green with luxurious products
                                                                                                                        • Russell Organics
                                                                                                                          • Pacabella
                                                                                                                            • CVS
                                                                                                                              • Lighter and brighter
                                                                                                                                • Primavera Life
                                                                                                                                  • L’Occitane
                                                                                                                                    • MyChelle Dermaceuticals
                                                                                                                                      • Arbonne Revelâge
                                                                                                                                        • Scientific to the core
                                                                                                                                          • N.V. Perricone, M.D.
                                                                                                                                            • Cinq Mondes
                                                                                                                                            • Retail Channels

                                                                                                                                              • Key points
                                                                                                                                                • FDMx sales
                                                                                                                                                  • Sales of facial skincare products, by retail channel
                                                                                                                                                    • Figure 18: U.S. FDMx sales of facial skincare, by retail channel, 2007 and 2009
                                                                                                                                                • Retail Channels—Drug Stores

                                                                                                                                                  • Key points
                                                                                                                                                    • Drug stores continue to reign supreme in personal care
                                                                                                                                                      • Drug store sales of facial skincare products
                                                                                                                                                        • Figure 19: U.S. FDMx sales of facial skincare at drug stores, 2004-09
                                                                                                                                                    • Retail Channels—Other

                                                                                                                                                      • Key points
                                                                                                                                                        • Food stores continue battle to compete
                                                                                                                                                          • Exclusives at department stores
                                                                                                                                                            • Other FDMx sales of facial skincare products
                                                                                                                                                              • Figure 20: U.S. FDMx sales of facial skincare at other FDMx stores, 2004-09
                                                                                                                                                          • Advertising and Promotion

                                                                                                                                                            • Overview
                                                                                                                                                              • Clean & Clear
                                                                                                                                                                • Figure 21: Television ad for Clean & Clear Facial, 2009
                                                                                                                                                              • Neutrogena
                                                                                                                                                                • Oil Free Acne Wash
                                                                                                                                                                  • Figure 22: Television ad for Neutrogena Acne Wash, 2009
                                                                                                                                                                • Skin ID
                                                                                                                                                                  • Figure 23: Television ad for Neutrogena Skin ID, 2009
                                                                                                                                                                • Wave
                                                                                                                                                                  • Figure 24: Television ad for Neutrogena Wave, 2009
                                                                                                                                                                • Olay
                                                                                                                                                                  • Deep Cleanser
                                                                                                                                                                    • Figure 25: Television ad for Olay Deep Cleansers, 2009
                                                                                                                                                                  • Regenerist Serum
                                                                                                                                                                    • Figure 26: Television ad for Olay Regenerist Serum, 2009
                                                                                                                                                                • Facial Skincare Usage

                                                                                                                                                                  • Key points
                                                                                                                                                                    • Usage of different types of products
                                                                                                                                                                        • Figure 27: Facial skincare products used, by gender, November 2009
                                                                                                                                                                        • Figure 28: Facial skincare products used, by age, November 2009
                                                                                                                                                                      • Product attributes
                                                                                                                                                                          • Figure 29: Ingredients found in skincare products typically used, by gender, November 2009
                                                                                                                                                                          • Figure 30: Ingredients found in skincare products typically used, by age, November 2009
                                                                                                                                                                      • Facial Product Forms and Brands

                                                                                                                                                                        • Form of moisturizer used
                                                                                                                                                                          • Figure 31: Forms of moisturizer used, by gender, April 2008-June 2009
                                                                                                                                                                        • Brand of moisturizer used
                                                                                                                                                                          • Figure 32: Brands of moisturizer used, by gender, April 2008-June 2009
                                                                                                                                                                        • Form of facial cleansing/medicated products used
                                                                                                                                                                          • Figure 33: Forms of facial cleansing/medicated products used, by gender, April 2008-June 2009
                                                                                                                                                                          • Figure 34: Forms of facial cleansing/medicated products used, by age, April 2008-June 2009
                                                                                                                                                                        • Purpose of facial cleansing or medicated products
                                                                                                                                                                          • Figure 35: Purpose of facial cleansing or medicated products, by gender, April 2008-June 2009
                                                                                                                                                                        • Brands of medicated skincare products used
                                                                                                                                                                          • Figure 36: Brands of medicated skincare products used, by gender, April 2008-June 2009
                                                                                                                                                                        • Incidence of buying prestige brands
                                                                                                                                                                          • Figure 37: Prestige brands of skincare products used, by gender, November 2009
                                                                                                                                                                          • Figure 38: Prestige brands of skincare products used, by age, November 2009
                                                                                                                                                                      • Attitudes Towards Facial Skincare

                                                                                                                                                                        • Brand loyalty
                                                                                                                                                                          • Figure 39: Degrees of brand loyalty to facial skincare products, November 2009
                                                                                                                                                                          • Figure 40: Degrees of brand loyalty to facial skincare products, by gender, November 2009
                                                                                                                                                                          • Figure 41: Degrees of brand loyalty to facial skincare products, by age, November 2009
                                                                                                                                                                        • Where facial skincare users get their information
                                                                                                                                                                            • Figure 42: Sources of information on which products to use, by gender, November 2009
                                                                                                                                                                            • Figure 43: Sources of information on which products to use, by age, November 2009
                                                                                                                                                                        • The Teen Consumer—Product Usage

                                                                                                                                                                          • Key points
                                                                                                                                                                            • Teens and facial skincare
                                                                                                                                                                                • Figure 44: Types of facial cleansing/medicated products used—teens, by age and gender, April 2008-June 2009
                                                                                                                                                                              • Facial cleansing and medicated products
                                                                                                                                                                                • Figure 45: Forms of facial cleansing/medicated products used—teens, by gender, April 2008-June 2009
                                                                                                                                                                                • Figure 46: Brands of facial cleansing/medicated products used—teens, by gender, April 2008-June 2009
                                                                                                                                                                              • Moisturizers/creams/lotions
                                                                                                                                                                                • Types used
                                                                                                                                                                                    • Figure 47: Types of moisturizers/creams/lotions used—teens, by gender, April 2008-June 2009
                                                                                                                                                                                  • Brands used
                                                                                                                                                                                      • Figure 48: Brands of moisturizer used—teens, by gender, April 2008-June 2009
                                                                                                                                                                                  • Impact of Race and Hispanic Origin

                                                                                                                                                                                    • Key points
                                                                                                                                                                                      • Usage of different types of products
                                                                                                                                                                                        • Figure 49: Facial skincare products used, by race/Hispanic origin, November 2009
                                                                                                                                                                                      • Incidence of buying prestige brands
                                                                                                                                                                                        • Figure 50: Prestige brands of skincare products used, by race/Hispanic origin, November 2009
                                                                                                                                                                                      • Where facial skincare respondents get their information
                                                                                                                                                                                        • Figure 51: Sources of information on which products to use, by race/Hispanic origin, November 2009
                                                                                                                                                                                      • Product attributes
                                                                                                                                                                                        • Figure 52: Ingredients found in skincare products typically used, by race/Hispanic origin, November 2009
                                                                                                                                                                                    • Cluster Analysis

                                                                                                                                                                                        • Specialists
                                                                                                                                                                                          • Traditionalists
                                                                                                                                                                                            • Generalists
                                                                                                                                                                                              • Cluster characteristics
                                                                                                                                                                                                • Figure 53: Facial skincare clusters, November 2009
                                                                                                                                                                                                • Figure 54: Facial skincare products used, by facial skincare clusters, November 2009
                                                                                                                                                                                                • Figure 55: Ingredients found in skincare products typically used, by facial skincare clusters, November 2009
                                                                                                                                                                                                • Figure 56: Sources of information on which products to use, by facial skincare clusters, November 2009
                                                                                                                                                                                              • Cluster demographics
                                                                                                                                                                                                • Figure 57: Facial skincare clusters, by gender, November 2009
                                                                                                                                                                                                • Figure 58: Facial skincare clusters, by age, November 2009
                                                                                                                                                                                                • Figure 59: Facial skincare clusters, by household income, November 2009
                                                                                                                                                                                                • Figure 60: Facial skincare clusters, by race, November 2009
                                                                                                                                                                                                • Figure 61: Facial skincare clusters, by Hispanic origin, November 2009
                                                                                                                                                                                              • Cluster methodology
                                                                                                                                                                                              • Custom Consumer Groups

                                                                                                                                                                                                • Usage of different types of products
                                                                                                                                                                                                  • Figure 62: Facial skincare products used, by men with/without children, November 2009
                                                                                                                                                                                                • Ingredients in products
                                                                                                                                                                                                    • Figure 63: Ingredients found in skincare products typically used, by men with/without children, November 2009
                                                                                                                                                                                                  • Incidence of buying prestige brands
                                                                                                                                                                                                    • Figure 64: Prestige brands of skincare products used, by men with/without children, November 2009
                                                                                                                                                                                                  • Where facial skincare respondents get their information
                                                                                                                                                                                                      • Figure 65: Sources of information on which products to use, by men with/without children, November 2009
                                                                                                                                                                                                  • IRI/Builders Panel Data

                                                                                                                                                                                                      • Overview of skin care
                                                                                                                                                                                                        • Facial cleansers
                                                                                                                                                                                                          • Consumer insights on key purchase measures – facial cleansers
                                                                                                                                                                                                            • Brand map
                                                                                                                                                                                                              • Figure 66: Brand map, selected brands of facial cleansers, buying rate, by household penetration, 2009*
                                                                                                                                                                                                            • Brand leader characteristics
                                                                                                                                                                                                              • Key purchase measures
                                                                                                                                                                                                                • Figure 67: Key purchase measures for the top brands of facial cleansers, by household penetration, 2009*
                                                                                                                                                                                                              • Facial anti-aging
                                                                                                                                                                                                                • Consumer insights on key purchase measures – facial anti-aging
                                                                                                                                                                                                                  • Brand map
                                                                                                                                                                                                                    • Figure 68: Brand map, selected brands of facial anti-aging, buying rate, by household penetration, 2008*
                                                                                                                                                                                                                  • Brand leader characteristics
                                                                                                                                                                                                                    • Key purchase measures
                                                                                                                                                                                                                      • Figure 69: Key purchase measures for the top brands of facial anti-aging, by household penetration, 2009*
                                                                                                                                                                                                                    • Facial moisturizers
                                                                                                                                                                                                                      • Consumer insights on key purchase measures – facial moisturizers
                                                                                                                                                                                                                        • Brand map
                                                                                                                                                                                                                          • Figure 70: Brand map, selected brands of facial moisturizers, buying rate, by household penetration, 2009*
                                                                                                                                                                                                                        • Brand leader characteristics
                                                                                                                                                                                                                          • Key purchase measures
                                                                                                                                                                                                                            • Figure 71: Key purchase measures for the top brands of facial moisturizers, by household penetration, 2009*
                                                                                                                                                                                                                        • Appendix: IRI/Builders Panel Data Definitions

                                                                                                                                                                                                                          • Appendix: Trade Associations

                                                                                                                                                                                                                            Companies Covered

                                                                                                                                                                                                                            • Alberto-Culver USA Inc
                                                                                                                                                                                                                            • American Academy of Dermatology
                                                                                                                                                                                                                            • Avon USA
                                                                                                                                                                                                                            • Beiersdorf, Inc. (USA)
                                                                                                                                                                                                                            • CVS Caremark Corporation
                                                                                                                                                                                                                            • Del Laboratories, Inc.
                                                                                                                                                                                                                            • Duane Reade, Inc
                                                                                                                                                                                                                            • Eg Eucerin
                                                                                                                                                                                                                            • Estée Lauder Companies Inc. (The)
                                                                                                                                                                                                                            • Food and Drug Administration
                                                                                                                                                                                                                            • Greenfield Online
                                                                                                                                                                                                                            • Jergens Naturals
                                                                                                                                                                                                                            • Johnson & Johnson
                                                                                                                                                                                                                            • L'Oréal Canada
                                                                                                                                                                                                                            • L'Oréal USA
                                                                                                                                                                                                                            • Lancôme
                                                                                                                                                                                                                            • Macy's, Inc.
                                                                                                                                                                                                                            • National Association of Chain Drug Stores (NACDS)
                                                                                                                                                                                                                            • Natural Products Association
                                                                                                                                                                                                                            • Nestlé USA
                                                                                                                                                                                                                            • Neutrogena Corporation
                                                                                                                                                                                                                            • Olay Company, Inc.
                                                                                                                                                                                                                            • Personal Care Products Council
                                                                                                                                                                                                                            • Procter & Gamble Company (The)
                                                                                                                                                                                                                            • Procter & Gamble USA
                                                                                                                                                                                                                            • Reckitt Benckiser USA
                                                                                                                                                                                                                            • Revlon USA
                                                                                                                                                                                                                            • Rohto Pharmaceutical Co
                                                                                                                                                                                                                            • The Body Shop - Retail Sales
                                                                                                                                                                                                                            • The Hain Celestial Group, Inc.
                                                                                                                                                                                                                            • The Mentholatum Co. Inc.
                                                                                                                                                                                                                            • U.S. Bureau of Labor Statistics
                                                                                                                                                                                                                            • Unilever USA
                                                                                                                                                                                                                            • Walmart Stores (USA)
                                                                                                                                                                                                                            • Woodridge Labs, Inc.

                                                                                                                                                                                                                            Facial Skincare - US - January 2010

                                                                                                                                                                                                                            £3,277.28 (Excl.Tax)