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Facial Skincare - US - May 2013

“The sheer number of facial skincare products, claims, and benefits can create confusion for consumers when shopping the category, potentially deterring them from trying new products. Innovative retailing and marketing strategies to help consumers better navigate this overwhelming category may offer a fresh approach to facial skincare.”

– Shannon Romanowski, Beauty & Personal Care Analyst

Some questions answered in this report include:

  • What are the opportunities to help consumers better navigate the facial skincare category?
  • How are multi-functional skincare products such as BB creams impacting the facial skincare category?
  • How will more stringent regulations regarding claims coming out of the EU potentially impact the U.S. facial skincare market?
 

The facial skincare category has posted modest growth between 2007 and 2012, rising by 11% to reach sales of roughly $5.6 billion. The category’s largest segment, anti-aging skincare, is seeing a slowdown in growth after strong performance during the economic recession. The facial cleanser and facial moisturizer segments are rebounding after declining during the recession, as consumers may be loosening spending and returning to facial skincare staples.

The category and all of its segments will likely benefit from emerging trends such as men’s facial skincare as well as more specialized skincare treatments that add value and drive incremental growth. However, the category does face challenges as lines continue to blur between segments, as multifunctional products in particular frequently offer benefits that span segments (and even categories).

New claims and benefits along with improved retailing opportunities should help to drive future growth while alleviating some of the consumer confusion that sometimes plagues the category.

 

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Table of contents

  1. Scope and Themes

    • What you need to know
      • Definition
        • Data sources
          • Sales data
            • Consumer survey data
              • Advertising creative
                • Abbreviations and terms
                  • Abbreviations
                    • Terms
                    • Executive Summary

                        • The market
                          • Figure 1: Total U.S. sales and fan chart forecast of facial skincare products, at current prices, 2007-17
                        • Market factors
                          • Aging population
                            • Figure 2: U.S. population aged 18 or older, by age, 2013 and 2018
                          • Consumer confidence
                            • Figure 3: Thomson Reuters/University of Michigan Index of Consumer Sentiment, 2007-13
                          • Segment performance
                            • Figure 4: Sales of facial skincare products, segmented by type, 2010 and 2012
                          • The consumer
                            • Facial skincare usage
                              • Figure 5: Regular use* of facial skincare products, February 2013
                            • Reasons for using facial skincare
                              • Figure 6: Top five reasons for using facial skincare products, January 2012-February 2013
                            • Shopping for facial skincare
                              • Figure 7: Top five facial skincare behaviors, February 2013
                            • Interest in facial skincare claims
                              • Figure 8: Top five facial skincare claims, any interest, February 2013
                            • Interest in facial skincare forms
                              • Figure 9: Any interest in facial skincare forms, February 2013
                            • Interest in information sources
                              • Figure 10: Any interest in information sources, by gender, February 2013
                            • What we think
                            • Issues in the Market

                                • What are the opportunities to help consumers better navigate the facial skincare category?
                                  • How are multi-functional skincare products such as BB creams impacting the facial skincare category?
                                    • How will more stringent regulations regarding claims coming out of the EU potentially impact the U.S. facial skincare market?
                                    • Insights and Opportunities

                                      • Promoting facial skincare based on lifestage
                                        • Illness drives need for innovative skincare
                                          • Hormonal changes impact skincare needs
                                            • Water-free skincare combines functionality and sustainability
                                            • Trend Applications

                                                • Trend: Guiding Choice
                                                  • Trend: Carnivore, Herbivore…Locavore
                                                    • Mintel Futures: Human
                                                    • Market Size and Forecast

                                                      • Key points
                                                        • Category growth has been slow and steady
                                                          • Facial skincare forecast to see improved growth rates through 2017
                                                            • Figure 11: Total U.S. retail sales and forecast of facial skincare products, at current prices, 2007-17
                                                            • Figure 12: Total U.S. retail sales and forecast of facial skincare products at inflation-adjusted prices, 2007-17
                                                          • Fan chart forecast
                                                              • Figure 13: Total U.S. sales and fan chart forecast of facial skincare products, at current prices, 2007-17
                                                          • Market Drivers

                                                            • Aging population creates challenges, opportunities for facial skincare
                                                              • Figure 14: U.S. population aged 18 or older, by age, 2008-18
                                                            • Children entering puberty younger
                                                              • Consumer confidence improving
                                                                • Figure 15: Thomson Reuters/University of Michigan Index of Consumer Sentiment, 2007-13
                                                            • Competitive Context

                                                              • Competition from within
                                                              • Segment Performance

                                                                • Key points
                                                                  • Facial cleansers and moisturizers are driving category growth
                                                                    • Specialty skincare segments are struggling
                                                                      • Figure 16: Sales of facial skincare products, segmented by type, 2010 and 2012
                                                                  • Segment Performance—Anti-aging Facial Skincare

                                                                    • Key points
                                                                      • Anti-aging skincare experiencing modest struggles after years of growth
                                                                        • Sales and forecast of facial anti-aging skincare
                                                                          • Figure 17: Sales and forecast of facial anti-aging skincare, at current prices, 2007-17
                                                                      • Segment Performance—Facial Cleansers

                                                                        • Key points
                                                                          • Facial cleansers gaining momentum
                                                                            • Sales and forecast of facial cleansers
                                                                              • Figure 18: Sales and forecast of facial cleansers, at current prices, 2007-17
                                                                          • Segment Performance—Acne Treatments

                                                                            • Key points
                                                                              • Acne treatment sales remain relatively flat
                                                                                • Sales and forecast of acne treatments
                                                                                  • Figure 19: Sales and forecast of acne treatments, at current prices, 2007-17
                                                                              • Segment Performance—Facial Moisturizers

                                                                                • Key points
                                                                                  • Facial moisturizers rebounding after recession
                                                                                    • Sales and forecast of facial moisturizers
                                                                                      • Figure 20: Sales and forecast of facial moisturizers, at current prices, 2007-17
                                                                                  • Segment Performance—Fade/Bleach

                                                                                    • Key points
                                                                                      • Fade/bleach is smallest segment and declining
                                                                                        • Sales and forecast of fade/bleach
                                                                                          • Figure 21: Sales and forecast of fade/bleach, at current prices, 2007-17
                                                                                      • Retail Channels

                                                                                        • Key points
                                                                                          • Facial skincare seeing modest growth across all retail channels
                                                                                            • Figure 22: Total U.S. retail sales of facial skincare products, by channel, 2010 and 2012
                                                                                          • Other retail channels dominate facial skincare retail sales
                                                                                            • Drug stores and supermarkets maintain presence in skincare market
                                                                                              • Figure 23: Total U.S. retail sales of facial skincare products, by channel, at current prices, 2007-12
                                                                                          • Leading Companies

                                                                                            • Key points
                                                                                              • Johnson & Johnson holds top spot in facial skincare category
                                                                                                • Procter & Gamble continues to struggle
                                                                                                  • Private label sees slowdown
                                                                                                    • Manufacturer sales of facial skincare
                                                                                                      • Figure 24: MULO sales of facial skincare, by leading companies, rolling 52 weeks, 2012 and 2013
                                                                                                  • Brand Share—Anti-aging Facial Skincare

                                                                                                    • Key points
                                                                                                      • P&G struggles, L’Oréal gains ground
                                                                                                        • J&J seeing mixed results
                                                                                                          • Manufacturer sales of facial anti-aging products
                                                                                                            • Figure 25: MULO sales of facial anti-aging products, by leading companies, rolling 52 weeks 2012 and 2013
                                                                                                        • Brand Share—Facial Cleansers

                                                                                                          • Key points
                                                                                                            • J&J and P&G losing segment share
                                                                                                              • Unilever’s Simple driving growth
                                                                                                                • Smaller segment players post solid gains
                                                                                                                  • Manufacturer sales of facial cleansers
                                                                                                                    • Figure 26: MULO sales of facial cleansers, by leading companies, rolling 52 weeks 2012 and 2013
                                                                                                                • Brand Share—Acne Treatments

                                                                                                                  • Key points
                                                                                                                    • J&J dominates acne treatments segment
                                                                                                                      • Branded products struggle while private label performs well
                                                                                                                        • Manufacturer sales of acne treatments
                                                                                                                          • Figure 27: MULO sales of acne treatments, by leading companies, rolling 52 weeks 2012 and 2013
                                                                                                                      • Brand Share—Facial Moisturizers

                                                                                                                        • Key points
                                                                                                                          • J&J leads facial moisturizers, but with mixed results
                                                                                                                            • P&G and L’Oréal declining
                                                                                                                              • Unilever, Galderma seeing strongest growth
                                                                                                                                • Manufacturer sales of facial moisturizers
                                                                                                                                  • Figure 28: MULO sales of facial moisturizers, by leading companies, rolling 52 weeks 2012 and 2013
                                                                                                                              • Brand Share—Fade/Bleach

                                                                                                                                • Key points
                                                                                                                                  • Palmer’s leads fade/bleach segment
                                                                                                                                    • Mixed results from smaller segment players
                                                                                                                                      • Manufacturer sales of fade/bleach
                                                                                                                                        • Figure 29: MULO sales of fade/bleach, by leading companies, rolling 52 weeks 2012 and 2013
                                                                                                                                    • Innovations and Innovators

                                                                                                                                      • New product launch trends
                                                                                                                                        • Figure 30: Facial skincare product launches, by subcategory, 2007-13*
                                                                                                                                        • Figure 31: Facial skincare product launches, by top 20 product claims, 2007-13*
                                                                                                                                      • Product innovations
                                                                                                                                        • BB creams and CC creams
                                                                                                                                          • Dark spot correctors
                                                                                                                                            • Eye and lip care
                                                                                                                                              • Facial masks
                                                                                                                                                • Facial oils
                                                                                                                                                  • In-shower products
                                                                                                                                                    • Men
                                                                                                                                                      • Portability
                                                                                                                                                        • Ultra gentle
                                                                                                                                                        • Marketing Strategies

                                                                                                                                                          • Overview of the brand landscape
                                                                                                                                                            • Strategy: Celebrity endorsements
                                                                                                                                                              • Figure 32: Aveeno, “Jen’s Decision,” TV AD, 2013
                                                                                                                                                            • Strategy: Marketing to men
                                                                                                                                                              • Figure 33: Dove, “Face Torture,” TV AD, 2013
                                                                                                                                                            • Strategy: Fear
                                                                                                                                                              • Figure 34: Clean & Clear, “Oil Free,” TV AD, 2013
                                                                                                                                                              • Figure 35: Simple, “Simply Clean,” TV AD, 2012
                                                                                                                                                            • Strategy: Natural positioning
                                                                                                                                                              • Figure 36: Neutrogena, “Wintergreen Clean,” TV AD, 2013
                                                                                                                                                            • Strategy: Anti-aging
                                                                                                                                                              • Figure 37: L'Oréal, “It’s a Miracle,” TV AD, 2013
                                                                                                                                                            • Strategy: Multi-functional
                                                                                                                                                            • Social Media

                                                                                                                                                              • Key points
                                                                                                                                                                  • Figure 38: key brand metrics, facial skincare brands, March 2013
                                                                                                                                                                • Market overview
                                                                                                                                                                  • Brand usage and awareness
                                                                                                                                                                    • Figure 39: Usage and awareness of selected facial skincare brands, February 2013
                                                                                                                                                                  • Interaction with brands
                                                                                                                                                                    • Figure 40: Interaction with selected facial skincare brands, February 2013
                                                                                                                                                                  • Online conversations
                                                                                                                                                                    • Figure 41: Percentage of consumer conversation by selected facial skincare brands, March 3-April 2, 2013
                                                                                                                                                                    • Figure 42: Online mentions, selected facial skincare brands, percentage of daily mentions, by day, March 3-April 2, 2013
                                                                                                                                                                  • Where are people talking about facial skincare brands?
                                                                                                                                                                    • Figure 43: Mentions by page type, selected facial skincare brands, March 3-April 2, 2013
                                                                                                                                                                  • What are people talking about online?
                                                                                                                                                                    • Figure 44: Mentions by type of conversation, selected facial skincare brands, March 3-April 2, 2013
                                                                                                                                                                    • Figure 45: Major areas of discussion surrounding facial skincare brands, percentage of daily mentions, by day, March 3-April 2, 2013
                                                                                                                                                                    • Figure 46: Major areas of discussion surrounding facial skincare brands, by page type, March 3-April 2, 2013
                                                                                                                                                                  • Brand analysis
                                                                                                                                                                    • Clarins
                                                                                                                                                                      • Figure 47: Clarins key social media indicators, March 2013
                                                                                                                                                                    • Key online campaigns
                                                                                                                                                                      • What we think
                                                                                                                                                                        • Neutrogena
                                                                                                                                                                          • Figure 48: Neutrogena key social media indicators, March 2013
                                                                                                                                                                        • Key online campaigns
                                                                                                                                                                          • What we think
                                                                                                                                                                            • Aveeno
                                                                                                                                                                              • Figure 49: Aveeno key social media indicators, March 2013
                                                                                                                                                                            • Key online campaigns
                                                                                                                                                                              • What we think
                                                                                                                                                                                • Cetaphil
                                                                                                                                                                                  • Figure 50: Cetaphil key social media indicators, March 2013
                                                                                                                                                                                • Key online campaigns
                                                                                                                                                                                  • What we think
                                                                                                                                                                                    • Bioré
                                                                                                                                                                                      • Figure 51: Bioré key social media indicators, March 2013
                                                                                                                                                                                    • Key online campaigns
                                                                                                                                                                                      • What we think
                                                                                                                                                                                        • Simple
                                                                                                                                                                                          • Figure 52: Simple skincare key social media indicators, March 2013
                                                                                                                                                                                        • Key online campaigns
                                                                                                                                                                                          • What we think
                                                                                                                                                                                          • Facial Skincare Usage

                                                                                                                                                                                            • Key points
                                                                                                                                                                                              • Majority of consumers use soap and water
                                                                                                                                                                                                • Figure 53: Facial skincare product usage, February 2013
                                                                                                                                                                                              • Users of premium facial skincare brands more likely to use most skincare products
                                                                                                                                                                                                • Figure 54: Regular use of facial skincare products by each brand used, February 2013
                                                                                                                                                                                            • Usage—Facial Cleansing Products/Toner

                                                                                                                                                                                              • Key points
                                                                                                                                                                                                • Soap is most used facial skincare product
                                                                                                                                                                                                  • Use of facial cleansing products driven by young women
                                                                                                                                                                                                    • Figure 55: Regular usage* of facial cleansing products/toner, by gender, February 2013
                                                                                                                                                                                                    • Figure 56: Regular usage* of facial skincare cleansing products/toner, by gender and age, February 2013
                                                                                                                                                                                                  • Household income impacts use of facial cleansing products
                                                                                                                                                                                                    • Figure 57: Regular usage* of facial cleansing products/toner, by household income, February 2013
                                                                                                                                                                                                  • Neutrogena most used facial cleansing brand
                                                                                                                                                                                                    • Figure 58: Brands used of facial cleansers, medicated products, or toners, by gender and age, August 2011-August 2012
                                                                                                                                                                                                • Usage—Facial Moisturizer

                                                                                                                                                                                                  • Key points
                                                                                                                                                                                                    • Facial moisturizer use largely driven by women
                                                                                                                                                                                                      • Men represent opportunity in facial moisturizer segment
                                                                                                                                                                                                        • Figure 59: Regular usage* of facial moisturizer, by gender and age, February 2013
                                                                                                                                                                                                        • Figure 60: Forms of moisturizers, creams, or lotions used, by gender and age, August 2011-August 2012
                                                                                                                                                                                                        • Figure 61: Brands of moisturizers, creams, or lotions used, by gender and age, August 2011-August 2012
                                                                                                                                                                                                      • Household income drives use of facial moisturizer
                                                                                                                                                                                                        • Figure 62: Regular usage* of facial moisturizer, by household income, February 2013
                                                                                                                                                                                                    • Usage—Specialty Skincare Products

                                                                                                                                                                                                      • Key points
                                                                                                                                                                                                        • Nearly half of women use anti-aging products
                                                                                                                                                                                                          • Figure 63: Regular usage* of specialty skincare products, by gender, February 2013
                                                                                                                                                                                                        • Younger consumers using acne products, skin devices
                                                                                                                                                                                                          • Figure 64: Attitudes toward acne products, by gender and age, February 2013
                                                                                                                                                                                                          • Figure 65: Regular usage* of specialty skincare products, by gender and age, February 2013
                                                                                                                                                                                                        • Household income drives use of specialty skincare products
                                                                                                                                                                                                          • Figure 66: Regular usage* of specialty skincare products, by household income, February 2013
                                                                                                                                                                                                      • Reasons for Using Facial Skincare

                                                                                                                                                                                                        • Key points
                                                                                                                                                                                                          • More consumers looking to improve skin’s texture with use of facial skincare
                                                                                                                                                                                                            • Figure 67: Facial skincare benefits, total respondents, January 2012 and February 2013
                                                                                                                                                                                                          • Lifestage dictates type of facial skincare products used
                                                                                                                                                                                                            • Figure 68: Facial skincare benefits, by gender and age, February 2013
                                                                                                                                                                                                          • Desired benefits drive product usage
                                                                                                                                                                                                            • Figure 69: Benefits by facial skincare product use, part one, February 2013
                                                                                                                                                                                                            • Figure 70: Benefits by facial skincare product use, part two, February 2013
                                                                                                                                                                                                        • Shopping for Facial Skincare

                                                                                                                                                                                                          • Key points
                                                                                                                                                                                                            • Multiple-benefit facial skincare products are broadly appealing
                                                                                                                                                                                                              • Figure 71: Attitudes toward multi-functional products, by gender and age, February 2013
                                                                                                                                                                                                            • Older women more likely to purchase from brands they trust
                                                                                                                                                                                                              • Younger shoppers looking for customized skincare solutions
                                                                                                                                                                                                                • Figure 72: Facial skincare behavior, by gender and age, February 2013
                                                                                                                                                                                                                • Figure 73: Facial skincare behavior, by household income, February 2013
                                                                                                                                                                                                            • Interest in Facial Skincare—Claims

                                                                                                                                                                                                              • Key points
                                                                                                                                                                                                                • Added functionality drives strong consumer interest
                                                                                                                                                                                                                  • Natural claims drive interest, especially among younger women
                                                                                                                                                                                                                    • Young adults open to deodorizing, medicated claims
                                                                                                                                                                                                                      • Figure 74: Any Interest in facial skincare claims, by gender and age, February 2013
                                                                                                                                                                                                                      • Figure 75: Any Interest in facial skincare claims, by household income, February 2013
                                                                                                                                                                                                                  • Interest in Facial Skincare—Forms

                                                                                                                                                                                                                    • Key points
                                                                                                                                                                                                                      • Interest in eco-friendly packaging
                                                                                                                                                                                                                        • Young women looking for diagnostic tools
                                                                                                                                                                                                                          • Women interested in products that aid in makeup application, provide coverage
                                                                                                                                                                                                                            • Figure 76: Any interest in new facial skincare forms, by gender and age, February 2013
                                                                                                                                                                                                                            • Figure 77: Any interest in new facial skincare forms, by household income, February 2013
                                                                                                                                                                                                                        • Interest in Facial Skincare—Information Sources

                                                                                                                                                                                                                          • Key points
                                                                                                                                                                                                                            • Majority of facial skincare users seeking more product information
                                                                                                                                                                                                                              • Mobile apps appeal to young adults
                                                                                                                                                                                                                                • Figure 78: Any interest in facial skincare information sources, by gender, February 2013
                                                                                                                                                                                                                                • Figure 79: Any interest in facial skincare information sources, by gender and age, February 2013
                                                                                                                                                                                                                            • Attitudes Toward Facial Skincare

                                                                                                                                                                                                                              • Key points
                                                                                                                                                                                                                                • Consumers are motivated by product functionality
                                                                                                                                                                                                                                  • Higher-income women more likely to have different skincare routines based on time of day
                                                                                                                                                                                                                                    • Some consumers using body care products to treat facial skin
                                                                                                                                                                                                                                      • Figure 80: Attitudes toward facial skincare, by gender and age, February 2013
                                                                                                                                                                                                                                      • Figure 81: Attitudes toward facial skincare, by household income, February 2013
                                                                                                                                                                                                                                  • Race and Hispanic Origin

                                                                                                                                                                                                                                    • Key points
                                                                                                                                                                                                                                      • Asians and Hispanics are highly involved in facial skincare category
                                                                                                                                                                                                                                        • Figure 82: Regular usage of facial skincare product, by race/Hispanic origin, February 2013
                                                                                                                                                                                                                                      • Reasons for using facial skincare vary by race
                                                                                                                                                                                                                                        • Figure 83: Facial skincare benefits, by race/Hispanic origin, February 2013
                                                                                                                                                                                                                                        • Figure 84: Facial skincare behavior, by race/Hispanic origin, February 2013
                                                                                                                                                                                                                                      • Hispanics, Asians express above-average interest in facial skincare product claims, benefits
                                                                                                                                                                                                                                        • Figure 85: Any Interest in facial skincare claims, by race/Hispanic origin, February 2013
                                                                                                                                                                                                                                        • Figure 86: Any interest in new facial skincare forms/information sources, by race/Hispanic origin, February 2013
                                                                                                                                                                                                                                    • Cluster Analysis

                                                                                                                                                                                                                                        • Figure 87: Facial skincare clusters, February 2013
                                                                                                                                                                                                                                      • Cluster 1: Involved
                                                                                                                                                                                                                                        • Opportunities
                                                                                                                                                                                                                                          • Cluster 2: Seekers
                                                                                                                                                                                                                                            • Opportunities
                                                                                                                                                                                                                                              • Cluster 3: Basic
                                                                                                                                                                                                                                                • Opportunities
                                                                                                                                                                                                                                                  • Cluster characteristic tables
                                                                                                                                                                                                                                                    • Figure 88: Regular usage of facial skincare product, by target clusters, February 2013
                                                                                                                                                                                                                                                    • Figure 89: Facial skincare benefits, by target clusters, February 2013
                                                                                                                                                                                                                                                    • Figure 90: Facial skincare behavior, by target clusters, February 2013
                                                                                                                                                                                                                                                    • Figure 91: Any Interest in facial skincare claims, by target clusters, February 2013
                                                                                                                                                                                                                                                    • Figure 92: Attitudes toward facial skincare, by target clusters, February 2013
                                                                                                                                                                                                                                                    • Figure 93: Any interest in new facial skincare forms/information sources, by target clusters, February 2013
                                                                                                                                                                                                                                                  • Cluster demographics
                                                                                                                                                                                                                                                    • Figure 94: Target clusters, by demographic, February 2013
                                                                                                                                                                                                                                                  • Cluster methodology
                                                                                                                                                                                                                                                  • Key Household Purchase Measures—Information Resources Inc. Builders Panel Data

                                                                                                                                                                                                                                                      • Overview of facial skincare
                                                                                                                                                                                                                                                        • Facial cleansers
                                                                                                                                                                                                                                                          • Consumer insights on key purchase measures
                                                                                                                                                                                                                                                            • Brand map
                                                                                                                                                                                                                                                              • Figure 95: Brand map, selected brands of facial cleansers, by household penetration, 2012*
                                                                                                                                                                                                                                                            • Brand leader characteristics
                                                                                                                                                                                                                                                              • Key purchase measures
                                                                                                                                                                                                                                                                • Figure 96: Key purchase measures for the top brands of facial cleansers, by household penetration, 2012*
                                                                                                                                                                                                                                                              • Facial moisturizers
                                                                                                                                                                                                                                                                • Consumer insights on key purchase measures
                                                                                                                                                                                                                                                                  • Brand map
                                                                                                                                                                                                                                                                    • Figure 97: Brand map, selected brands of facial moisturizers buying rate, by household penetration, 2012*
                                                                                                                                                                                                                                                                  • Brand leader characteristics
                                                                                                                                                                                                                                                                    • Key purchase measures
                                                                                                                                                                                                                                                                      • Figure 98: Key purchase measures for the top brands of facial moisturizers, by household penetration, 2012*
                                                                                                                                                                                                                                                                    • Acne treatments
                                                                                                                                                                                                                                                                      • Consumer insights on key purchase measures
                                                                                                                                                                                                                                                                        • Brand map
                                                                                                                                                                                                                                                                          • Figure 99: Brand map, selected brands of acne treatments buying rate, by household penetration, 2012*
                                                                                                                                                                                                                                                                        • Brand leader characteristics
                                                                                                                                                                                                                                                                          • Key purchase measures
                                                                                                                                                                                                                                                                            • Figure 100: Key purchase measures for the top brands of acne treatments, by household penetration, 2012*
                                                                                                                                                                                                                                                                        • Appendix: Other Useful Consumer Tables

                                                                                                                                                                                                                                                                          • Reasons for using facial skincare
                                                                                                                                                                                                                                                                            • Figure 101: Facial skincare benefits, by gender and household income, February 2013
                                                                                                                                                                                                                                                                          • Interest in facial skincare—claims
                                                                                                                                                                                                                                                                            • Figure 102: Interest in facial skincare claims, February 2013
                                                                                                                                                                                                                                                                            • Figure 103: Any Interest in facial skincare claims, by gender, February 2013
                                                                                                                                                                                                                                                                            • Figure 104: Any interest in product claims by facial skincare behaviors, part one, February 2013
                                                                                                                                                                                                                                                                            • Figure 105: Any interest in product claims by facial skincare behaviors, part two, February 2013
                                                                                                                                                                                                                                                                          • Interest in new facial skincare forms and information sources
                                                                                                                                                                                                                                                                            • Figure 106: Interest in new facial skincare forms/information sources, February 2013
                                                                                                                                                                                                                                                                            • Figure 107: Any interest in new facial skincare forms/information sources, by gender, February 2013
                                                                                                                                                                                                                                                                            • Figure 108: Any interest in new facial skincare information sources, by household income, February 2013
                                                                                                                                                                                                                                                                          • Attitudes toward facial skincare
                                                                                                                                                                                                                                                                            • Figure 109: Attitudes toward facial skincare, by race/Hispanic origin, February 2013
                                                                                                                                                                                                                                                                        • Appendix: Social Media

                                                                                                                                                                                                                                                                          • Usage and awareness
                                                                                                                                                                                                                                                                            • Figure 110: Brand usage or awareness, February 2013
                                                                                                                                                                                                                                                                            • Figure 111: Neutrogena usage or awareness, by demographics, February 2013
                                                                                                                                                                                                                                                                            • Figure 112: Bioré usage or awareness, by demographics, February 2013
                                                                                                                                                                                                                                                                            • Figure 113: Clarins usage or awareness, by demographics, February 2013
                                                                                                                                                                                                                                                                            • Figure 114: Cetaphil usage or awareness, by demographics, February 2013
                                                                                                                                                                                                                                                                            • Figure 115: Simple usage or awareness, by demographics, February 2013
                                                                                                                                                                                                                                                                            • Figure 116: Aveeno usage or awareness, by demographics, February 2013
                                                                                                                                                                                                                                                                          • Activities done
                                                                                                                                                                                                                                                                            • Figure 117: Activities done, February 2013
                                                                                                                                                                                                                                                                            • Figure 118: Neutrogena—Activities done, by demographics, February 2013
                                                                                                                                                                                                                                                                            • Figure 119: Bioré—Activities done, by demographics, February 2013
                                                                                                                                                                                                                                                                            • Figure 120: Cetaphil—Activities done, by demographics, February 2013
                                                                                                                                                                                                                                                                            • Figure 121: Aveeno—Activities done, by demographics, February 2013
                                                                                                                                                                                                                                                                          • Online conversations
                                                                                                                                                                                                                                                                            • Figure 122: Percentage of consumer conversation by selected facial skincare brands, March 3-April 2, 2013
                                                                                                                                                                                                                                                                            • Figure 123: Online mentions, selected facial skincare brands, percentage of daily mentions, by day, March 3-April 2, 2013
                                                                                                                                                                                                                                                                            • Figure 124: Mentions by page type, selected facial skincare brands, March 3-April 2, 2013
                                                                                                                                                                                                                                                                            • Figure 125: Mentions by type of conversation, selected facial skincare brands, March 3-April 2, 2013
                                                                                                                                                                                                                                                                            • Figure 126: Major areas of discussion surrounding facial skincare brands, percentage of daily mentions, by day, March 3-April 2, 2013
                                                                                                                                                                                                                                                                            • Figure 127: Major areas of discussion surrounding facial skincare brands, by page type, March 3-April 2, 2013
                                                                                                                                                                                                                                                                        • Appendix: Information Resources Inc. Builders Panel Data Definitions

                                                                                                                                                                                                                                                                            • Information Resources Inc. Consumer Network Metrics
                                                                                                                                                                                                                                                                            • Appendix: Trade Associations

                                                                                                                                                                                                                                                                              Companies Covered

                                                                                                                                                                                                                                                                              • American Academy of Dermatology
                                                                                                                                                                                                                                                                              • Galderma Laboratories, L.P.
                                                                                                                                                                                                                                                                              • Johnson & Johnson
                                                                                                                                                                                                                                                                              • Johnson & Johnson Ltd
                                                                                                                                                                                                                                                                              • L'Oréal USA
                                                                                                                                                                                                                                                                              • Neutrogena Corporation
                                                                                                                                                                                                                                                                              • Olay Company, Inc.
                                                                                                                                                                                                                                                                              • Procter & Gamble USA
                                                                                                                                                                                                                                                                              • Society of Cosmetic Chemists (SCC)
                                                                                                                                                                                                                                                                              • Unilever USA
                                                                                                                                                                                                                                                                              • Walmart Stores (USA)

                                                                                                                                                                                                                                                                              Facial Skincare - US - May 2013

                                                                                                                                                                                                                                                                              £3,199.84 (Excl.Tax)